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An Icon Reborn

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An Icon Reborn AN ICON REBORN BE PART OF IT. CONTENTS INTRODUCTION 3 OPENING 5 THE NEC GROUP 6 THE VENUE 7 CAPACITY 10 DESTINATION BRADFORD BRINGING THE BEAT BACK TO BRADFORD 11 VENUE HIRE 12 MARKETING SUPPORT 13 THE TICKET FACTORY 14 AMPLIFY 15 CONFERENCE, BANQUET AND SPECIAL EVENTS 16 CONTACT US 17 The Victoria New VENUE WITH A POWERFUL HISTORY GLOBAL STARS SUCH 1930-1968 AS THE BEATLES, THE ROLLING STONES AND ROY ORBISON PLAYED DURING THIS ERA The Gaumont VENUE WITH A AN POWERFUL HISTORY ICON 1930-1968 THE ROLLING STONES REBORN 1963 Located in the heart of Bradford’s thriving city centre, this magnificent 1930’s art deco venue played host to rock n roll royalty from The Beatles THE BEATLES to Chuck Berry, before its conversion into a multiplex cinema and ultimate 1963 closure in the year 2000. Following a groundswell of local support ever since and a circa £22 million redevelopment project, this stunning venue, now CHUCK named “Bradford Live”, is set to open its doors once again under the UK’s BERRY 1964 leading live events company, the NEC Group. ROY ORBISON 1950 THE EVERLY BROTHERS 1963 BO DIDLEY 1963 TOM JONES 1968 OPENING 2022 The venue is set to open at the beginning of November 2022 with an exciting launch season. Event bookings are now being taken for the launch season and beyond. Our venues include: TWO 15,000 PART OF CAPACITY THE NEC GROUP ARENA VENUES Bradford Live is part of the NEC Group, one of the world’s UTILITA RESORTS top venue management companies with over 40 years’ ARENA WORLD experience. The group operates Resorts World Arena, Utilita BIRMINGHAM ARENA Arena Birmingham, NEC, the ICC and the Vox, as well as managing a range of support services, namely our national INTERNATIONAL THE VOX ticketing agency, The Ticket Factory; hospitality brand, CONVENTION CONFERENCE Amplify; and award-winning caterer, Amadeus. CENTRE VENUE Providing a great event experience is of paramount 200 ARENA SHOWS A YEAR importance to us here at Bradford Live, and we work together with a number of key partners to help achieve that. FOR 1.5 MILLION CUSTOMERS NATIONAL INDUSTRY LEADERS EXHIBITION CENTRE FOR OVER 40 YEARS Our brands include: THE VENUE Bradford Live is a flexible venue, capable of hosting concerts, comedy, family shows, theatre, dance, cabaret, sport, conferences, banqueting and special events. THE VENUE The venue consists of the Main Auditorium, The Ballroom and The Gaumont Lounge, which can be used independently or combined. MAIN AUDITORIUM SEATING PLAN 2,821 SALEABLE SEATED CAPACITY EXAMPLE BAR AREA MAIN AUDITORIUM AN EXCITING FUTURE BALLROOM SEATED SHOWS (SALEABLE CAPACITIES) Small: Stalls seated = 1,598 Medium: Stalls seated (1,598), plus Lower Circle seating (502) = 2,100 Large: Stalls seated (1,598), plus Lower Circle Seating (502), plus Upper circle seating (721) = 2,821 STANDING SHOWS (SALEABLE CAPACITIES) Small: Stalls standing = 2,397 Medium: Stalls standing (2,397), plus Lower Circle seating (494) = 2,891 Large: Stalls standing (2,397), plus Lower Circle Seating (494), CAPACITY plus upper circle seating (729) = 3,620 Venue consists of stalls (ground floor) which BACKSTAGE FACILITIES can either be seated or standing, plus two seated 4 x Star dressing rooms balconies (Lower and Upper Circle). 3 x Multi-purpose rooms & Laundry For ease we refer to these layouts as Crew catering kitchen and Catering area for 30 Pax small, medium or large 2 x Shower rooms 1 x Office Stage door THE GAUMONT LOUNGE Standalone capacity Circa 300 Standing THE BALLROOM Ballroom: Standalone capacity – 500 standing concert/club night, 500 theatre style, 300 banqueting. CITY POPULATION BRADFORD 560,000 LIVE DESTINATION 5.8 MILLION BRADFORD WITHIN 60 MINUTES There is no place like Bradford, a city steeped in heritage and culture - and we’re right at the heart of it! Destined to become the most loved venue in the north, Bradford UK’S 5TH LARGEST Live will encapsulate the diversity, energy and everything the city has to offer. METROPOLITAN DISTRICT YOUNGEST 35,000 CITY POPULATION STUDENTS IN THE UK VENUE ACCESS: 08:00 as standard. PRODUCTION PARKING: 5 lorry or bus spaces and 7 car spaces in the service yard immediately to the EVENT TIMINGS: Standard concert rates are based rear of the building. on 18:30 Doors, 19:30 Show start and 23:00 Curfew. CONNECTIVITY: Broadband connectivity in Dressing LOAD OUT COMPLETE BY: 03:00 the following morning. Rooms & Multi-Purpose rooms. Wireless internet to all backstage areas. POWER: A package of stage supplies will be included for standard events; more bespoke packages are designed HOUSE SEATS: 100 tickets per performance are retained EXAMPLE for non-standard events. by the venue. STAGE: Fixed stage is 20.5m w x 9.5m d (68’ x 32’), less RENOVATION LEVY: Bradford Live charge a Renovation angled upstage corners, at 1.2m (4’) above auditorium floor Levy on top of each ticket sold. This charge is added to at front of auditorium. Forestage at 14.6m x 2.4m (48’ x 8’) the price of each ticket, payable by the customer at the VENUE HIRE available. Rear of stage black serge drape provided. point of purchase. FOS BARRIER: A curved FOS barrier is included in MERCHANDISE: Our contractor will manage the sale PACKAGE package for standing shows. of your merchandise, charging a transaction fee and a commission for this service. When you hire Bradford Live, you’re getting much ACCESS PLATFORM AND FORKLIFT: Cherry picker/Forklift more than just a venue. Included are a number of and drivers can be booked on request, charges apply. PRS: The standard concert PRS rate is 4.5%, rates services designed to offer you a comprehensive for other events types vary. SECURITY: A proportion of ushering and audience package suited to your event: stewarding is included. A event risk assessment will CONSTRUCTION DESIGN AND MANAGEMENT (CDM): be carried out and additional security may be required Promoters have a legal responsibility to undertake the (charges may apply). build and breakdown of their event in accordance with CDM regulations. CLEANING: Standard venue cleaning is included. Confetti incurs additional charges. TICKETING: Venue hire rates are based on 70% allocation to The Ticket Factory, a holdback fee applies per ticket for MEDICAL: A set level of cover is included for the reduced allocations. public during the open period. A risk assessment will be carried out and additional provision may be required MARKETING: Support from our in-house team, across (charges may apply). website and social channels. Website MARKETING SUPPORT What’s a show without an audience? Our targeted approach enables us to connect with fans, drive engagement and ultimately sell tickets. For more information about our marketing offer, please get in touch and we can discuss how to make your event a success. TARGETED EMAIL STRATEGY TO DYNAMIC WEBSITE TO HIGHLY ENGAGED DATABASE DRIVE TICKET SALES Email Social OOH Advertising THE TICKET FACTORY Your tickets are in good hands with our friends over at The Ticket Factory. They’re a national ticket agency and have been the official box office for the NEC Group for over 40 years. The Ticket Factory marketing team can drive sales through targeted DATABASE OF marketing to their database of over 2.5 million customers and their website, which receives over OVER 2.5 MILLION nine million visits per year. AMPLIFY Amplify is the NEC Group’s premium hospitality brand offering exclusive hospitality experiences. At Bradford Live our guests will enjoy excellent food, exclusive drinks and premium service within the unique surroundings of the fully restored 1930’s Ballroom. EXCLUSIVE HOSPITALITY EXPERIENCES Our venues include: CONFERENCE, BANQUET AND SPECIAL EVENTS Bradford Live offers a unique multi-space venue for conferences, banquets, corporate events, wedding receptions, product launches and awards ceremonies. See our Conference / Banquet / Special Events brochure for more info. CONTACT US AN [email protected] ICON REBORN BE PART OF IT..
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