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Shooting Features Faster, Better, Cheaper

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Shooting Features Faster, Better, Cheaper 1 SPE Confidential Shooting Features Faster, Better, Cheaper Conception Development Results F65 System Testing “After Earth” The Proposition • Trialed on Sony produced demo • First SPE shoot using F65 • 4k cameras (F65) duplicate film footage • Colorworks designed near-set dailies resolution, dynamic range so DP can • SPE and production camera tests system deployed on location. shoot as if on film • Lighting tests – types of light and • Better sensitivity than film requiring levels of lighting less light therefore less generator “Smurfs 2” power Workflow Development • Large scale EFX asset management • File based workflow reduces time and • Colorworks adds F65 support to near- streamlined by PBB. labor set dailies and PBB. • Reduce set up on set by deferring • Created workflow to shoot w/o a DIT some manipulation to digital “No Good Deed” intermediate Education • Shot on location with very little The Challenge Partnered with Productions to train additive lighting. • New camera technology, started Directors and DPs on the F65. shooting immediately F65 available “About Last Night” • Needs new workflows • Shot without a DIT - production is • Large amount of data Camera Operation • Hands on assistance to productions more agile, camera moves are • Worked with Sony to resolve camera quicker SPTech Skills issues and feed back productions’ Across All Productions • Knowing how directors and DPs needs • Assets pushed to PBB shoot Technology Partners • Pulled by editorial and EFX. • Practical experience with shooting • Sony to improve camera operation. • Work with productions on-set to • Ability to create new production • FilmLight on tools for Dailies and DI. characterized and fix F65 problems workflows 2 SPE Confidential Content Protection Technology Deal Makers Content Protection Technology Deal Negotiations Content Protection Standards Home Entertainment • Understand the technology. • EST • Understand and contribute to • VOD Over 200 Deals for SPHE & SPT licensing terms that define • Premium VOD (early window) Including Amazon, AT&T, Avail, Bell, compliance and robustness. • AVOD BestBuy, Comcast, Cox, Crackle, • Work to add better security to meet • Hospitality DirecTV, Dish, Filmbank, Foxtel, France evolving usage models. • Physical media Telecom, HBO, Hulu, Intel, iTunes, Liberty UPC, Lodgenet, Microsoft, • E.g. HDCP, DTCP, OMA, AACS, etc. MobiTV, MoviesNow, Netflix, Orange, Rogers, Rovi, Shaw, Showtime, Sky, New Content Protection Technologies Television Skype, Starz, Telefonica, Tesco, etc. • Gain knowledge and offer feedback • SVOD on new content protection • OTT TV (including catch-up) technologies • Use knowledge to move the market Over 40 Non-theatrical Deals Non-theatrical Including Bluebox, Filmbank, IFE Enhanced Content Protection • In flight entertainment, cruise ships Services, Lufthansa Systems, • High value content (4k, early window) and trains Panasonic, Rockwell Collins, Row 44, • Goal is that hacking only exposes one Thales, Thomson Aerospace, etc. title instead of all published titles. Sony Pictures as licensee • Crackle Ultraviolet – DRM Interoperability • Channels (for OTT services) Crackle and Channels • 5 DRMs for EST Licensing content from Fox • 12 DRMs for streaming. 3 SPE Confidential Creating UltraViolet The Challenge The Solution The Result Home Entertainment The Organization The Timeline . Electronic sell-through (EST) . The Digital Entertainment Content • Ultraviolet launched Oct 2011 transactions are the highest margin. Ecosystem (DECE) was formed to fund • Live in US, UK, and Canada the development of an open and • Live in Australia, New Zealand and The State of the Market interoperable rights locker service that Ireland in 1st Q 2013 . EST launched but consumers were not allows consumers to access their digital collections from any Licensed service. buying. Digital sell-through was The Numbers broken. • More than 45 companies licensed . Proprietary digital services (e.g. iTunes, Raised Capital • 7,600+ titles from most major Xbox, PlayStation), lock consumers into . Raised $8M in outside financing to Hollywood studios a brand diminishing value of EST. launch UV • 7 Retailers live including; Walmart/VUDU, Barnes and Noble/Nook, Best Buy and Flixster Open Standards The Brand • More than 6.5 million household . Market needs open standards for digital . Create a brand (Ultraviolet) that offers accounts, and growing distribution similar to DVD and Bluray. consumers a consistent and predictable • Can be watched on 200M++ devices in experience accessing their collections US across all Ultraviolet services. Cross-Industry Support . Build consensus across multiple industries, CE, IT and Content Open Standards Providers, to support an open market . Draft and license open specifications ecosystem and drive proprietary allowing any third party service to offer services to an open platform. Ultraviolet services and devices 4 SPE Confidential Screening Room On-line(SRO) & Signal The Challenge The Solution The Results Screening Room On-Line (SRO) Use Existing Resources • 600+ users and 6500+ views since Use our existing, internally developed June 2012 launch digital media repository to supply content • Improved security – screeners are through a new interface individually watermarked to the Physical Media viewer to trace back if leaked; video Need to reduce the thousands of watermarks can survive camcorder physical elements being created / A Complete Solution recordings distributed in order to reduce the risk of The SRO system together with the • Cost savings – eliminate $1.5M in piracy and lower costs. Signal system can provide a complete costs for physical DVD screeners screener solution and can be used with annually for SPT, SPHE, Marketing all types of digital media: video, audio, pdf, etc. Signal New Devices • SRO is a web based streaming • Push encrypted content to user’s The proliferation of mobile devices such application that allows end-users to mobile devices that is controlled as tablets, iPads, iPhones, etc. only view content on Pcs, Macs, iPads, centrally with content protection adds complexity that needs to be and tablets while connected to the • Currently used by Publicity to addressed as end-users request content internet. provide content to various talk to be delivered to these devices On-Device Storage shows Signal allows for the delivered content to • Currently rolling out to SPT Cable be stored on the local device thus Sales clients(60+ users) for eliminating the need for connectivity theatrical screener content. giving the user more freedom to view the • Currently rolling out to SPT Sales content anywhere once it has been executives(44 sales execs downloaded. worldwide) for Television content. 5 SPE Confidential Shooting 3D on a 2D schedule and budget Conception Development Operation The Problem • “The bottom line is, if you want to do Screen Gems good 3D, it’s very expensive. The 3D Systems Testing “Planet B Boys” feature shoots in 3D on camera equipment is expensive because • Speed of initial set up Screen Gems normal 2D schedule of 35 it comes with a lot of techs, the labor. • Ability to not need repeated days. Average 40 set ups a day, three […] And there’s a lot of tech fixes -- it’s adjustments rigs in simultaneous use. Only not easy shooting 3D.” • Time to change lens incremental cost of 3D is rig and three -- Michael Bay • Resilience to real-world handling crew members. Never waited for 3D. No 3D correction or conversion needed for rig footage. The Proposition With the right plan and the right Trial Runs SPT’s Left Bank Productions equipment you can shoot 3D on the Successfully shot episodes of “Happy Episode of BSkyB’s “Little Crackers” same schedule as 2D, with at most 3 Endings” and “Days of Our Lives” in 3D shoots in 3D in 4 days after one day additional crew and 3D post is primarily on the same schedule as normal. 2D training for crew. Incremental cost of 3D for adjusting depth to meet creative version taken from one camera on each is rig and two crew members. Producers intent. rig and aired as part of normal run. want to shoot more Sky shows in 3D. The Skills • Knowing what makes good 3D. Workflow • Experience with rigs. Colorworks designs near-set dailies • Workflows for productions from TV to system for “Planet B Boys”, footage major motion pictures stored and managed on Production Backbone. .
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