10.4.1 - Attachment 1
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10.4.1 - Attachment 1 Ordinary Council Meeting - 21 June 2021 10.4.1 - Attachment 1 Acknowledgements The Shire of Serpentine Jarrahdale acknowledge the Traditional Custodians of the land on which we work and live, and recognise their connection to the land and waters of this area. We pay respect to Elders past, present and emerging. The Shire would like to thank all of those who contributed to the development of this business case and for their ongoing commitment to making Jarrahdale a fantastic trails destination. Version No. Date Purpose/Change Editor V1 29/03/2021 Initial Draft Report Neil Tredwell V2 14/05/2021 Updated Draft Report Neil Tredwell V3 21/05/2021 Updated Draft Report Neil Tredwell V4 28/05/2021 Updated Draft Report Neil Tredwell V5 03/06/2021 Final Draft Report Neil Tredwell This report has been prepared by: Tredwell Management Services T: (08) 82346387 E: [email protected] W: www.tredwell.com.au Disclaimer We make every reasonable effort to ensure the information we source for your report is true, correct and accurate and that we fully and properly represent our findings to you. We endeavour only to work with reputable and experienced partners to obtain information and prepare our findings. Despite these efforts, the content and information provided by any third party is outside of our control and we do not make any warranty, representation or guarantee that such information is true, correct and free from errors or omissions. We will take all reasonable steps to verify any information obtained by us from third parties however we are not liable, whether directly or indirectly, for any loss, cost, expense, claim or inconvenience arising as a result of your use of such information. Jarrahdale Trail Town Draft Business Case V5 May 2021 Page ii Ordinary Council Meeting - 21 June 2021 10.4.1 - Attachment 1 Table of Contents Acknowledgements .......................................................................................................................... ii Executive Summary ......................................................................................................................... v 1. Introduction ............................................................................................................................ 1 2. Trail Town Case Study ......................................................................................................... 19 3. Trail Market .......................................................................................................................... 20 4. Audit & Needs Analysis ........................................................................................................ 33 5. Consultation and Engagement ............................................................................................. 53 6. Becoming a Trail Town ........................................................................................................ 56 7. Benefits of Becoming a Trail Town ....................................................................................... 64 8. Key Priority Areas and Recommendations ........................................................................... 67 A. Landscape and Setting .................................................................................................. 68 B. Trails Development and Management ........................................................................... 70 C. Access ........................................................................................................................... 78 D. Attractions and Activities................................................................................................ 83 E. Amenities ....................................................................................................................... 85 F. Accommodation ............................................................................................................. 89 G. Planning and Management ............................................................................................ 91 H. Engagement of Supporting Businesses ......................................................................... 93 I. Marketing ....................................................................................................................... 95 9. Implementation Plan ............................................................................................................ 97 10. Financial and Economic Analysis ....................................................................................... 108 11. References ......................................................................................................................... 112 Appendices .................................................................................................................................. 113 Appendix A - Strategic Context ........................................................................................... 113 Appendix B - Consultation and Engagement Outcomes ..................................................... 125 Appendix C - Trail Town Accreditation Application ............................................................. 142 Appendix D - REMPLAN Impact Summary Reports ........................................................... 143 Jarrahdale Trail Town Draft Business Case V5 May 2021 Page iii Ordinary Council Meeting - 21 June 2021 10.4.1 - Attachment 1 Tables Table 1: Trail models, significance, scope and extent ...................................................................................................... 3 Table 2: Overview of key strategic initiatives at a state and regional level that support the creation of Jarrahdale as a Trail Town .......................................................................................................................................................................... 9 Table 3: Overview of key strategic initiatives at a local level that support the creation of Jarrahdale as a trail town .... 12 Table 4: Tourism market segment comparison ............................................................................................................... 27 Table 5: Existing Trails within the Shire of Serpentine Jarrahdale that start/finish in Jarrahdale ................................... 35 Table 6: Existing Trails within the Shire of Serpentine Jarrahdale that start/finish in close proximity to Jarrahdale ...... 36 Table 7: Cost Estimates to upgrade the existing trails .................................................................................................... 40 Table 8: High level cost estimate to improve the existing trails to an excellent standard ............................................... 40 Table 9: Bushwalking trails located within the Serpentine National Park identified as high priority for upgrade and enhancement................................................................................................................................................................... 43 Table 10: Cost to implement the high priority actions over a three year period. ............................................................ 97 Table 11: Economic Impact of Direct Investment in Trail and Trail Related Infrastructure and Services in Jarrahdale ...................................................................................................................................................................................... 109 Table 12: Forecast visitations for Jarrahdale as investment is implemented and the town increases its attractiveness to visitors ........................................................................................................................................................................... 110 Table 13: Annual Impact of Increased Visitation to Jarrahdale .................................................................................... 110 Table 14: Summary of asset management costs by priority ......................................................................................... 111 Figures Figure 1: Trail Models as defined in the WA Strategic Trails Blueprint ............................................................................ 5 Figure 2: Eight Stages of the Trail Development Process as identified in the Trails Development Series ...................... 7 Figure 3: Visitor Markets and Factors Motivating Visitors from the Peel Regional Trails Strategy 2019 ....................... 25 Figure 4: Survey results which was conducted as part of the development of the Peel Regional Trails Strategy 2019 30 Figure 5: Examples of the Jarrahdale Trails branding .................................................................................................... 32 Figure 6: Forecast Population – Shire of Serpentine Jarrahdale source ProfileID ......................................................... 34 Figure 7: Map of existing trails in Jarrahdale and the surrounding area ......................................................................... 37 Figure 8: Artist impression of the Jarrahdale Oval Trail Head ........................................................................................ 42 Figure 9: Artist impression of the Byford Trail Centre ..................................................................................................... 43 Figure 10: Snapshot of the Equine Sector within the Shire of Serpentine Jarrahdale Source: SJ Equine Strategy ...... 45 Figure 11: Historical