Leveraging cutting-edge emerging technologies for generating actionable customer insights

July 18 & 19, 2012 Cincinnati, USA

Organized by

Co-Produced by

Market Research in the Mobile World North America 2012

Welcome from Merlien Institute

We would like to welcome you to today’s event. This international conference is designed to bring together insight executives, market researchers and technology developers to discuss the challenges and opportunities of leveraging mobile technologies for generating actionable customer insights.

Your contact persons at this conference

Jasper Lim Lukas Pospichal Lenny Murphy Diane Liebenson Alison White Conference Director Conference Conference Chair Sponsorship Reception & Manager Manager Networking Events

Below you will find a few administrative details for your information. Should you have any queries or problems during the conference, please speak with the contact persons.

PRESENTATIONS The presentation slides, videos and materials resulting from this conference will be made available on Merlien’s website (www.merlien.net). An email will be sent to you on how to access the materials two weeks after the conference.

BADGES Badges have been provided to help you identify fellow participants and the speakers. Easy identification also helps the conference staff when delivering messages. Please return your badge to the registration desk at the end of the conference.

QUESTIONS If you have any questions during the conference, please raise your hand and wait for the speaker to address you. It would be helpful if you could announce yourself by name and organization before asking your question.

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Tuesday, July 17, 2012: Pre-Conference Networking Evening

7:00 PM - MRMW Welcome Party at The Bistro organized by Research Mafia, NewMR and Research Access 10:00 PM Sponsored by Survey Analytics and GreenBook - Admission is FREE.

Market Research in the Mobile World DAY ONE: Wednesday July 18, 2012

Module 1: How New Technologies Are Transforming the Insight Function

7:30 Registration and welcome coffee

Opening remarks by Merlien Institute and Chair 8:00 Chair: Leonard Murphy - GreenBook; Russ Speiller - P&G; Guy Rolfe - Kantar Reaching the Next Billion through Mobile 8:20 Nathan Eagle - JANA A New Vision For Consumer Privacy In The Era of Big Data 8:40 Rolfe Swinton - RealityMine Marketing ROI in the Era of Big Data 9:00 Don Sexton - Columbia University Market Research The Next Frontier 9:20 Gayle Lloyd - Hillenbrand Networking Break [Ask The Experts] 9:40 Harnessing Entrepreneurial Approaches to Drive Innovation in Market Research Jason Hauer & Ann Lauer (Calcara) - The Garage Group Track 1: Delivering Business Value Through Track 2: Emerging Research Technologies: Uses

Smarter Research Cases From The Field Driving Mobile Research: How Chrysler took its Mobile is Making Great Insight Work Quicker, Research to the Next Level - the Driver's Seat Easier and Cheaper (and Other Lies) 10:00 Brooks Pettus - Qualvu Ross McClean - Over The Shoulder Scott Slagle - Chrysler Group Siamack Salari - Everyday Lives Is Eye-Tracking Making us Blind and Market Research in Disguise: Learning more Other Research Maladies about your customers, partners and employees 10:20 Dr. Stephen Needel - Advanced Simulations using games and mobile Brandon Beeken - Wayin The Research Community That Is Always On Pushing the Limits of Mobile: Leveraging Filip De Boeck - Insites Consulting Augmented Reality for Next Generation 10:40 Consumer & Shopper Insights Matt Kleinschmit - Vision Critical

Networking Break [Ask The Experts] Aligning Business Objectives & Research Design 11:00 Carol Shea - Olivetree Research

Emotions To Business Value: Measuring What Mobile Research in Africa 11:20 Matters For Real-time Engagement Shirley Wakefield - Pondering Panda David Johnson - Decooda The Client Side - Client Priorities & Vendor Value Why Recall Must Die: Capturing the Point of Propositions: Synergies or Disconnects? Emotion 11:40 Bryan Dorsey - John Deere, Mark Lloyd - P&G, Andrew Jeavons - Survey Analytics Michelle Lemiere - Alcon Labs 12:00 Activation Session - Roxana Strohmenger - Forrester 12:30 Lunch Establishing A Global Benchmark For Mobile Research Tom Van Aman - Allstate, Nick Nyhan - Kantar, Andy Lees - Lumi Mobile, Seamus McAteer - Metaresolver, 1:30 Guy Rolfe - Kantar Mobile, Kristin Luck - Decipher, Jeff Sellinger - Shopkick 3

Market Research in the Mobile World DAY ONE: Wednesday July 18, 2012

Module 2: Validation & Use Cases

Track 1: Making The Case For Research Track 2: So How Does This Work Again? New Reinvention Technologies For Insight Generation

Here and Now: Using mobile technologies to Mobile Apps – A Prescription for Physician deepen your understanding of consumer and Research 2:30 shopper needs Sean Conry - Confirmit Julie Wittes-Schlack - Communispace Pat Graham - GfK Knowledge Networks Jennifer Furia - P&G Breaking the Survey Length Paradigm through Mobile vs. Online Surveys – The Rise of the 2:50 Mobile Research Smartphone Bob Yazbeck - Gongos Research Tom Wells - Nielsen The evolution of the 360 degree mobile A Tale of Two Emotions: Mobile Research and community the Emotional Experience at Two Coffee/Donut 3:10 AJ Johnson - BrainJuicer Franchises David Forbes - Forbes Consulting 'Magazine Question Hunt' Gamification for Youth Consumer Confidence Index in Growth online research: Speaking to 7-10 year olds Markets 3:30 using Games for Surveys Alistair Hill - On Device Research Betty Adamou - Research Through Gaming Confessions of a Tracking Addict - Impact of Smart MR Using Non Smart Phones 3:50 linguistic and visual changes in survey design Navin Williams - Mobile Measure Bernie Malinoff - Element54 Sherri Stevens - Millward Brown Networking Break [Ask The Experts] Engaging the C-Suite in Research as a Business Tool 4:10 Terena Campagna - About Face Understanding the TRUE Shopper Journey: Gaining The Information Advantage Through Text How location analytics and GPS-triggered Analytics 4:30 mobile surveys were used for next-generation Tom H.C. Anderson - Anderson Analytics (OdinText) shopper insights Thaddeus Fulford-Jones - Locately Getting the Most Out of Mobile Insights (or, How A Breakthrough in Measuring the Impact of we got over the incredibly inspiring Social Media on Sales 4:50 awesomeness of mobile qual and learned to Michael Wolfe - BBDO "The Worth" develop some killer new insights approaches) Zoe Dowling & Aliza Pollack - Added Value Y u no like me? How focusing on speed and the Competing for respondent attention in the mobile respondent can lead to a higher quality research world: Do I take a survey or play Angry Birds? experience (plus a sneak peek at Google's John Barrett - Infosurv 5:10 mobile survey platform). Paul McDonald - Google Consumer Surveys

5:30 Activation Session - Roxana Strohmenger - Forrester Day 1 Closing Remarks 5:45 Guy Rolfe, Kantar

7:00 PM - Main MRMW Networking Evening organized by Research Mafia, NewMR and Research Access 10:00 PM Sponsored by Hotspex, KL Communications, Gen2 Advisors and GreenBook - Admission is FREE.

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Market Research in the Mobile World DAY TWO: Thursday July 19, 2012

Module 3: The Research Industry's Threats & Opportunities

Opening remarks by Merlien Institute and Chair 8:00 Chairs: Leonard Murphy, GreenBook; Russ Speiller - P&G; Guy Rolfe - Kantar A Technologist's Research Manifesto 8:20 Jason Anderson - Blizzard Entertainment Harnessing the Power of the Arab Spring in the Middle East for Market Research 8:40 Hany Mwafy & Perry Bahgat- iQual Modern "Social" Online Qualitative Research 9:00 Simon Chen - Ramius Sylvie-Catherine Croteau - Ad Hoc Research The Mobile Impact on Market Research Panels 9:20 Leslie Townsend - Kinesis Networking Break [Ask The Experts] Using Research To Drive Business Impact 9:40 Tim McCutcheon - MarketProbe Track 1: Defining The Role of Researchers In The Track 2: Leveraging Technology to Compete In A

Future Changing Marketplace The Intimacy of Data Creative mobile strategies from innovative 10:00 Tim Stock - Scenario DNA brands Scott Stein - QuestBack Co-Creation: Inverting the research and Is It The Right Time For Real Time Research? 10:20 innovation process Matt Warta - Gutcheck Philip McNaughton - Face Harnessing the power of a mobile work Keeping It Real 10:40 marketplace for experiential research Michael Winnick - Dscout Bob Bahramipour - Gigwalk Networking Break [Ask The Experts] The Ins & Outs of International Online Research 11:00 Michael Holmes - EMI - Online Research Solutions Small Leaps, Big Purchase Moments: Using 2012 the Year of Access Digital Qual to Understand key moments in Tim Lynch - FocusVision 11:20 product transitions Steve August - Revelation Andrew Sauer - P&G Association Panel: The Role of Trade Orgs "Operationalizing Emotion:" From Big TV During Disruptive Industry Change Campaign to Mobile Sandy Janzen - MRIA, Mark Michelson - MMRA, Alan Zorfas - Motista 11:40 Matt Valle- AMA, Foster Winter - QRCA, Barry Morsillo - MSPA, LaToya Lang - MRA, Reg Baker - ESOMAR, Todd Powers - ARF 12:00 Activation Session - Gregg Archibald - Gen2 Advisors 12:30 Lunch Establishing Global Social Media Research Benchmarks Nicholas McCracken - Ford, Tricia Benn - Rogers Publishing Limited, George Rassias - Ontario Lottery & 1:30 Gaming, David Johnson - Decooda, Annie Pettit - Conversition, Malcolm De Leo - Netbase, Michael Wolf - BBDO, Tom H.C. Anderson - Anderson Analytics (OdinText)

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Market Research in the Mobile World DAY TWO: Thursday July 19, 2012

Module 4: The Road Ahead: Market Research in 2020

Track 1: Making The Case For Research Track 2: The Bleeding Edge of Insight Enabling Reinvention Technology Doing More with Less: Getting Greater Value Gaining Real-Time Insights through a 2:30 from Mobile Quant Multidimensional Digital Research Platform Michael Sosnowski - TRC Research Adriana Rocha - eCGlobal Solutions Creating with Customers: A Sony Electronics "Lather, Rinse, Repeat: Getting into the Shower 2:50 Case Study in Customer Collaboration and other Private Places with Mobile Qualitative" Kevin Lonnie & Sean Holbert - KL Communications Rebecca West - Civicom I second that emotion! Emotional Measurement QualMonkey: When technology blurs the lines 3:10 Is The New Norm David Nelems - ActiveGroup Shane Skillen - Hotspex Survey Research Meets Big Data: How Data Data Convergence: How Big Data Is Shaping The Mining Innovation is Turning Attitudinal Future of Research 3:30 Research Upside Down Beth Uyenco Shatto - comScore Jeff Linenfelser & John Dick - CivicScience The New MR World: Separating Fact from Fiction Concept Optimization: At the Heart of 4 Trends 3:50 Beth Rounds - Cambiar Consulting Transforming Innovation Waleed Al-Atraqchi - Affinnova Networking Break [Ask The Experts] Data Convergence and Holistic Insights 4:10 David Bernstein - Gen2 Advisors The Future of Research Logistics Catching the moving targets 4:30 David Brudenell & Paul Chan - pureprofile Pala Kuppusamy - Research Now Mobile The Futures of Market Research Moving Beyond the Voice of the Customer 4:50 Robert Moran - Brunswick Group Kimberly Westergren - Measure Consumer Perspective The Digital Nexus: How Data Convergence Is Capturing Customer Experience in the Mobile Changing The Game World...Instantly 5:10 Imran Anwar - EiCloud & XASH.net Justin Wheeler & Allen Vartazarian - uSamp

5:30 Activation Session - Gregg Archibald - Gen2 Advisors 5:45 Closing Remarks by Chair and Merlien Institute

Friday July 20, 2012: MMRA General Assembly

9:00 AM - General Assembly of the Mobile Marketing Research Association (MMRA) 5:00 PM

6 Module 1: How New Technologies Are Transforming the Insight Function

8:00 Wednesday, July 18

Opening Remarks

Leonard Murphy, GreenBook Russ Speiller, Senior Engineer Home Care New Business Creation R&D, P&G Guy Rolfe, Mobile Knowledge Leader, Kantar

Leonard Murphy has been in the Market Research industry for over a decade in various senior levels roles, most notably as CEO of full service agency Rockhopper Research and start-up BrandScan360. He works with multiple organizations to help advance innovation and strategic positioning, most prominently as the Editor-in-Chief of the GreenBook Blog and GreenBook Research Industry Trends Report. Mr. Murphy is a key consultant to numerous market research agencies and an advisor to several technology focused start- ups. He is involved with numerous organizations and produces conferences globally.

Russ Speiller is a R&D Senior Engineer within the New Business Creation organization of Procter and Gamble. Russ earned his chemical engineering degree from the University of Pennsylvania in 1998. His current role as a Products Researcher for P&G is to identify unique consumer insights and translate these insights into technical specifications for new product development. Russ is on the core team of the Digital, Virtual, Social Special Interest Team at P&G, using tools such as co-creation to mine consumer insights & develop winning products.

Guy joined Kantar in 1998 and took up his current role focused on Mobile in 2008. Guy is responsible for the mobile data collection strategy of the Kantar group. He has overseen the development of Kantar systems to enable mobile research and continues to spearhead the exploration of emerging technologies and techniques. He also facilitates group-wide collaboration and fosters collective learning, as both mobile evangelist and knowledge hub.

8:20 Wednesday, July 18

Reaching the Next Billion through Mobile

Nathan Eagle, Chief Executive Officer, JANA

Nathan Eagle is the CEO of Jana, a company that provides consumers in emerging markets with free mobile phone airtime to incentivize surveys and purchasing. He also serves as an Adjunct Assistant Professor at Harvard University and Research Assistant Professor at Northeastern University. His PhD on Reality Mining was declared one of the '10 technologies most likely to change the way we live' by the MIT Technology Review.

7 8:40 Wednesday, July 18

A New Vision For Consumer Privacy In The Era of Big Data

Rolfe Swinton, Co-CEO, RealityMine

Rolfe Swinton is Co-CEO of RealityMine, a start-up focused on leveraging emerging advances in data technology to deliver real time engagement platforms to brands. Prior to founding RealityMine, he was Co-Founder and Director of Lumi Mobile, a mobile technology company based in New York City, London and Finland to serve the consumer insight industry. Prior to founding Lumi, Rolfe was the Director of Development at CPI and COO at CPI Publishing Solutions - a pioneering service in eBook creation and delivery. Rolfe founded two other technology startups and led projects across a range of corporate, government, and nonprofit clients in North America, Central America and South Africa. Rolfe as a BA from Yale University, an M.Phil from the University of Cambridge, and an MBA from INSEAD.

9:00 Wednesday, July 18

Marketing ROI in the Era of Big Data

Don Sexton, Professor of Marketing and Faculty Director, Center for International Business Education and Research,

Columbia University

Professor of Marketing, Columbia University. Numerous articles in journals such as Harvard Business Review and Journal of Marketing. Frequently quoted in media including New York Times, Advertising Age, and WCBS. Global best-selling books, Marketing 101 and Branding 101, translated into several languages. Faculty Director, ARF University. Advisor, Marketing Accountability Standards Board. Recipient, 2011 Marketing Trends Award. Founder of The Arrow Group, Ltd.®, a company that has provided consulting and training services to organizations such as GE, IBM, Unilever, Pepsi, Sony, DuPont, Pfizer, MetLife, Volkswagen, Citibank, Boeing, and Verizon.

8 9:20 Wednesday, July 18

Market Research The Next Frontier

Gayle Lloyd, Market Research Leader, Hillenbrand

Gayle currently leads the Market Research function at Batesville Casket a division of Hillenbrand. Prior to Hillenbrand Gayle was a member of the Consumer Insights Department at Sears Holdings. Gayle Lloyd was formerly the head of the Marketing Research function at FedEx and has held a variety of other management positions at AT&T’ Jersey Central Power and Light Company, East Ohio Gas and Johnson and Johnson. Gayle currently serves on the Advisory Board of the Southern Illinois University Edwardsville MMR Program.

9:40 Wednesday, July 18

Networking Break [Ask The Experts] Harnessing Entrepreneurial Approaches to Drive Innovation in Market Research

Jason Hauer, Co-Founder, The Garage Group Ann Lauer (Calcara), Co-Founder, The Garage Group

Ann’s 17 year career has consistently delivered strategic thinking, focus on people development and business results to multiple work groups and organizations ranging across Fortune 500 CPG, non-profits and marketing/research consulting. Ann’s expertise areas include: organizational strategy; leadership development; business development; engaging approaches to learning; helping others discover big ideas that might just change the world and coaching and mentoring high potential/high capacity leaders.

In every situation, Jason gets his energy from building and growing profitable businesses that transform people and organizations. Jason’s expertise areas include: business model creation and scale up; coaching and developing innovation & entrepreneurship mindsets and skills; driving creation and adoption of entrepreneurial strategy; creating collaboration solutions that drive growth; innovative initiative leadership; navigating practicalities of moving projects forward and bringing learning to life to drive client empathy and inspire ideas.

9 10:00 Track 1 Wednesday, July 18

Driving Mobile Research: How Chrysler took its Research to the Next Level - the Driver's Seat

Brooks Pettus, President, Qualvu Scott Slagle, Head of Consumer Insights, Chrysler Group

As Chief Operating Officer of Qualvu, Brooks is responsible for operationalizing the Executive Team's business strategy. Before joining Qualvu, Brooks served as the SVP of Sales and Marketing and then Chief Revenue Officer at Beatport, an online music distribution business. Brooks holds a Bachelor of Arts degree from Washington and Lee University.

As Head of Chrysler Group’s Consumer Insights, Scott is responsible for identifying, discerning and translating relevant market trends and consumer insights into actionable strategic brand / product concepts and opportunities. Scott joined Chrysler in 1986 and has held a series of domestic and international positions within brand management, market strategy, communications, market research and sales. Scott holds a Bachelor of Arts degree from Westminster College.

10:00 Track 2 Wednesday, July 18

Mobile is Making Great Insight Work Quicker, Easier and Cheaper (and Other Lies)

Ross McClean, Director, Over The Shoulder Siamack Salari, Managing Director, Everyday Lives

Ross is an unusual hybrid. Half insatiably curious seeker of human truth, half tech geek trying to figure out where technological progress is taking humanity. He’s fascinated with the history of humanity and its interaction with technology, to the point where he speaks about it at places like the SXSW interactive festival. Prior to Over the Shoulder, Ross was a strategic planner for advertising agencies on brands including Kraft Mac & Cheese, Kentucky Fried Chicken, Jell-O, Taco Bell, Motorola. Most recently he was EVP, Group Planning Director at Draftfcb Chicago, where he was in charge of developing and training the planning department and the agency in the digital/social/mobile space.

Siamack Salari is the main populariser and spokes-person for commercial and video ethnography around the world. He was the resident expert-host on Channel 4’s Shop Til You Drop and the BBC programme Shoppers in the wild. He began his working life as an industrial designer but later became head of Insitu and then the Culture Lab, serving agency clients including Kellogg’s, Nestle, Kraft and Unilever Best Foods. Siamack set up EverydayLives in early 2000 and in 2009 set up a second company EthOS, a leading Ethnographic observation platform with both device and web interface.

10 10:20 Track 1 Wednesday, July 18

Is Eye-Tracking Making us Blind and Other Research Maladies

Dr. Stephen Needel, Managing Partner, Advanced Simulations

Dr. Stephen Needel is Managing Partner of Advanced Simulations, a company using virtual reality simulations to study retailing, marketing, and shopper consumption issues. He helped introduce VR to marketing research almost 20 years ago. His previous jobs included VP Product Development and Analytical Services at Nielsen, as well as head of the advanced analytical team at IRI. Earlier jobs included analytical roles at Burke and Quaker. He is a frequent speaker on topics such as VR’s role in marketing research and on category management research. He has authored book chapters on assortment research and the role of consumer insights in marketing research.

10:20 Track 2 Wednesday, July 18

Market Research in Disguise: Learning more about your customers, partners and employees using games and mobile

Brandon Beeken, WP, Wayin

Brandon handles business development for Wayin in the Southeast U.S. and also manages national partnerships in the major events vertical. Prior to Wayin, he was in charge of business development/client relations at Fletcher Digital, a firm focused on digital branding for sports personalities. Brandon earned his undergraduate business degree from Miami University, and his MBA from Emory University’s Goizueta Business School.

11 10:40 Track 1 Wednesday, July 18

The Research Community That Is Always On

Filip De Boeck, Country Manager US / Managing Partner, Insites Consulting

Filip de Boeck is InSites Consulting’s Country manager US. He has a proven track record as director of innovation research, working with many large CPG companies, including Heineken, Heinz and Unilever. Filip is an inspiring workshop leader and presenter.

10:40 Track 2 Wednesday, July 18

Pushing the Limits of Mobile: Leveraging Augmented Reality for Next Generation Consumer & Shopper Insights

Matt Kleinschmit, Senior Vice President, Vision Critical

Matt is a Senior Vice President with Vision Critical and leader of the company’s integrated Consumer, Retail and Shopper Insights practice. Matt specializes in managing custom consultative research partnerships with leaders in the CPG, Retail, Media, and Entertainment industries, including the design, execution, and analysis of technology- fueled research initiatives. Matt brings a compelling blend of media and marketing research experience to client engagements and executive presentations.

11:00 Wednesday, July 18

Networking Break [Ask The Experts] Aligning Business Objectives & Research Design

Carol Shea, President, Olivetree Research

Carol Shea is the president of Olivetree Research, a full service marketing research consultancy serving the strategic marketing needs of diverse companies in multiple industries. Carol is widely-respected in the marketing research field as a developer and faculty member of the American Marketing Association’s Marketing Research Boot Camp and Advanced Research Forum. She is a former member of the Advisory Council to the US Census Bureau, and a former adjunct faculty member of the Williams College of Business, Xavier.

12 11:20 Track 1 Wednesday, July 18

Emotions To Business Value: Measuring What Matters For Real-time Engagement

David Johnson, CEO, Decooda

At Decooda, David has organized an interdisciplinary team of big data experts, linguists, cognitive psychologists and artificial intelligence experts that are fixated on understanding the root cause of behavior and its impact on business outcomes on a global basis. Decooda is rapidly being recognized for developing the most innovative, flexible, and infinitely scalable big data and text analytics cloud solutions that are a means to the client end- game.

11:20 Track 2 Wednesday, July 18

Mobile Research in Africa

Shirley Wakefield, CEO, Pondering Panda

Shirley Wakefield was appointed CEO of Pondering Panda at the beginning of 2012. Pondering Panda is the quantitative research arm within the World of Avatar group. Prior to joining Pondering Panda, Shirley was Business Director at Instant Grass, an innovative qualitative research agency, where she led the expansion of the agency across the Middle East & North Africa amidst the Arab Spring. A self proclaimed research geek, Shirley is a keen follower of cultural trends and an interested observer of the irrationality of human behavior.

11:40 Track 1 Wednesday, July 18

The Client Side - Client Priorities & Vendor Value Propositions: Synergies or Disconnects? Bryan Dorsey - John Deere, Mark Lloyd - P&G, Michelle Lemiere - Alcon Labs

11:40 Track 2 Wednesday, July 18

Why Recall Must Die: Capturing the Point of Emotion

Andrew Jeavons, President, Survey Analytics

Andrew Jeavons has worked in the survey software and market research industry for over 20 years in Europe, the USA and the Pacific Rim. He is a frequent writer and presenter on all subjects related to surveys and market research. He is President of Survey Analytics, a leading provider of DIY market research tools, including the SurveySwipe smartphone app.

13 12:00 Wednesday, July 18

Activation Session

Roxana Strohmenger, Analyst, Forrester

Roxana is an analyst who serves Market Insights Professionals. In her role, she tracks emerging and innovative research methodologies and helps clients understand how to incorporate them into their research mix. Roxana has spoken at numerous Forrester events and market-research-focused conferences. Her research has been cited by media such as AdAge and the UK’s Research Magazine.

1:30 Wednesday, July 18

Establishing A Global Benchmark For Mobile Research Tom Van Aman - Allstate, Nick Nyhan - Kantar, Andy Lees - Lumi Mobile, Seamus McAteer - Metaresolver, Guy Rolfe - Kantar Mobile, Kristin Luck - Decipher, Jeff Sellinger - Shopkick

Module 2: Validation & Use Cases

2:30 Track 1 Wednesday, July 18

Here and Now: Using mobile technologies to deepen your understanding of consumer and shopper needs

Julie Wittes-Schlack, Senior Vice President, Innovation, Communispace Jennifer Furia, Secret CMK Associate Manager, P&G

One of the founding members of Communispace Corporation, Julie has been instrumental in designing and continually evolving Communispace’s online community offerings. Julie leads an Innovation and Research Group whose mission is to uncover new patterns and trends in online behavior and test new techniques and technologies for engaging people in online communities and social networks.

Jen Furia joined Proctor and Gamble in 2011 where she works in Consumer Market Knowledge for the Secret Brand. She led the new digital research methods for Secret, bringing consumer insights and connections closer to the products. Before joining P&G she worked at KPMG as a digital analyst. She graduated from Indiana University’s Kelly School of business in 2010, and now lives in Cincinnati Ohio with her husband.

14 2:30 Track 2 Wednesday, July 18

Mobile Apps – A Prescription for Physician Research

Sean Conry, Vice President, Mobile Solutions, Confirmit Pat Graham, Chief Strategy Officer, Knowledge Networks, GfK Group

As VP Mobile Solutions, Sean’s focus at Confirmit is to partner with research professionals in implementing mobile research solutions. With his first wireless mobile survey conducted in 2004, Sean is an early innovator in the field of mobile research. Sean is a recognized speaker in the Market Research industry, having been invited to present at events for CASRO, ESOMAR, the MRA, the MRIA and more. Sean is a past President of the BC Chapter of the MRIA, and the inaugural recipient of both the MRIA Award of Distinction as well as the NGMR Disruptive Innovator Award.

Pat has held several senior executive roles at GfK KN; in her current role as Chief Strategy Officer she is responsible for identifying the strategic direction of the firm. Pat’s depth of senior executive experience in general management, strategic marketing and product development, operations was practiced at both IRI and Nielsen. Prior to joining Knowledge Networks, Ms. Graham applied her expertise on the client-side as EVP/Operating Chairperson, INTERLINQ Software, driving double digit revenue and profit growth, and President & COO of start-up R2R, Inc. She holds a Master's in political science from Rutgers University.

2:50 Track 1 Wednesday, July 18

Breaking the Survey Length Paradigm through Mobile Research

Bob Yazbeck, VP, Digital Research, Gongos Research

As Vice President of Digital Methods, Bob fuels the advancement of research through online communities, mobile research and online qualitative. As a leader of the team that developed the i°Communities platform with General Motors in 2005, Bob played a crucial role in their evolution, including the development of metaCommunities™ – larger, more complex communities with diverse populations of consumers. Bob generates innovative ways to bring consumers into the ‘virtual boardroom’ to develop more relevant & powerful brands.

15 2:50 Track 2 Wednesday, July 18

Mobile vs. Online Surveys – The Rise of the Smartphone

Tom Wells, Research Manager, Nielsen

Tom Wells leads the online side of Nielsen’s Research Methods group. His current research interests include online survey methodology, mobile survey experiments, and Facebook user research. Tom designs and manages innovative methodological studies and provides advice and recommendations on study design and questionnaire design to other Nielsen groups.

3:10 Track 1 Wednesday, July 18

The evolution of the 360 degree mobile community

AJ Johnson, Director of Innovation Technology, BrainJuicer

As Director of Innovation Technology my passion is to push the boundaries of research and find new and improved ways to integrate technology into the research process. Following a degree in Business Studies I spent many years at MORI and Ipsos developing CAPI, online research, research via social media and mobile research. A regular on the conference circuit, I was voted 'Best Disruptive Innovator' by Next Gen MR and in 2011 won the Mobile Research Conference's inaugural award for innovation and ‘Best Innovation’ in the MRS annual awards.

3:10 Track 2 Wednesday, July 18

A Tale of Two Emotions: Mobile Research and the Emotional Experience at Two Coffee/Donut Franchises

David Forbes, Chief Executive Officer, Forbes Consulting

David Forbes holds a Ph.D. in clinical and cognitive psychology from Clark University, and was a member of the faculties of Harvard Medical School Department of Psychiatry and the Harvard Laboratory of Human Development before beginning his career as a business consultant. He founded the Forbes Consulting Group in 1982. As President and Lead Consultant, he takes a hands-on role in supervising major initiatives, participating in all phases from research through business implementation.

16 3:30 Track 1 Wednesday, July 18

'Magazine Question Hunt' Gamification for online research: Speaking to 7-10 year olds using Games for Surveys

Betty Adamou, CEO, Research Through Gaming

CEO and Founder of Research Through Gaming Ltd and new start-up ‘Playing To Drive’. Betty is also Editor-in-Chief of GameAccess.com. Betty has spoken at many conferences about the Gamification of Research, recently part of the committee for ESOMAR 3D has also been part of the Advisory Board for NewMR Festival 2010. She has spoken at The Festival of NewMR, CASRO, ESOMAR 3D, ESOMAR 'Best of U.S.A', ESOMAR Best of Croatia, MRS Kids and Youth, keynote at NetGain6 2012, Swedish Market Research Day and ESOMAR Best of India. Betty runs workshops on Gamification as part of her consultancy side.

3:30 Track 2 Wednesday, July 18

Youth Consumer Confidence Index in Growth Markets

Alistair Hill, CEO, On Device Research

Previously a Senior Mobile Analyst at comScore and one of the first employees of M:Metrics (prior to its US$44m sale to comScore), Alistair has held a variety of roles including business development, client services and product management.

3:50 Track 1 Wednesday, July 18

Confessions of a Tracking Addict - Impact of linguistic and visual changes in survey design

Bernie Malinoff, CEO, element54

Bernie is President of element54, a Toronto & Montreal based strategic consultancy & full- service market research firm. element54 initiated groundbreaking research into Online survey design, which has shaped industry dialogue and consciousness around emerging technologies in survey research. Bernie has spoken at a cross-section of high profile events, including the MRIA, The Market Research Event, Advertising Research Foundation, CASRO, the MRA and ESOMAR. In 2010, Bernie was nominated for the Next Generation Marketing Research (NGMR) “Disruptive Innovation” Award. He is a Past-President of the MRIA Québec Chapter, and sessional lecturer at McGill University on Marketing and Research issues.

17 3:50 Track 2 Wednesday, July 18

Smart MR Using Non Smart Phones Navin Williams, CEO, Mobile Measure Sherri Stevens, VP Global Innovation, Millward Brown

Navin has extensive experience in MR, Technology, Media & Telecom sectors. Navin has worked for some of the world’s MR leaders across the disciplines of Media, Consumer (IMRB, RI & Nielsen) & Retail (Nielsen). He has held senior roles in four countries, spanning two continents. Navin’s quest to drive digital adoption in MR led him to found Mobile-Measure. A pioneer in digital delivery of MR, Navin has written a number of whitepapers on Mobile MR, and is widely regarded as a thought-leader in the evolution of this technology in research.

Sherri Stevens is the Millward Brown Global Innovations (R&D) representative based in North America. With both an industry and academic background, Sherri is actively involved in conceptualizing and developing new research solutions that address the changing needs of clients and keeping our research solutions fresh. She plays an active role within Millward Brown's Thought Leadership group. She has presented papers at North American and International conferences including the Association for Consumer Research and the American Marketing Association. She holds degrees in Anthropology from Knox College and in Marketing from the University of Utah.

4:10 Wednesday, July 18

Networking Break [Ask The Experts] Engaging the C-Suite in Research as a Business Tool

Terena Campagna, Chief Experience Officer, AboutFace Corp

Terena Campagna, Chief Experience Officer of AboutFace™ Corp., leads the company's Customer Experience Consulting Division. Ms. Campagna is the architect of Advanced Customer Experience Strategy (ACES), a renowned consultancy series that helps companies gain competitive advantage by differentiating through customer experience. Ms. Campagna completed an M.A. in Training & Development from Roosevelt University (Chicago, Ill.), where she earned the University's "2007 Master's Award." She is a graduate of the University of Georgia's Executive Leadership Program & is sought after as an advisor to Board governance.

18 4:30 Track 1 Wednesday, July 18

Understanding the TRUE Shopper Journey: How location analytics and GPS-triggered mobile surveys were used for next-generation shopper insights

Thaddeus Fulford-Jones, PhD, Chief Executive Officer, Locately

An expert in the emerging field of consumer location analytics, Dr. Thaddeus Fulford-Jones is CEO of Locately. His team is pioneering the development of new analytical tools to make sense of huge volumes of GPS data for consumer/shopper insights professionals and advertising effectiveness researchers. Locately’s location analytics platform is the real- world equivalent of web analytics. Their technology deciphers how real consumers visit physical retailers, respond to advertising, and make decisions about how to spend their time.

4:30 Track 2 Wednesday, July 18

Gaining The Information Advantage Through Text Analytics

Tom H. C. Anderson, CEO, Anderson Analytics (OdinText)

Tom H. C. Anderson founded Anderson Analytics in 2005 as the first full service online market research firm to leverage data and text mining with other online research techniques. The firm’s patent pending text analytics platform is called OdinText. Since founding the company Tom and his team have won several awards for their innovative methodologies and groundbreaking work. Mr. Anderson is a frequent lecturer at universities and market research events, and has been widely published in trade journals and decision science texts. He holds an MBA from the University of Connecticut and a Master of Economics from Lund University.

19 4:50 Track 1 Wednesday, July 18

Getting the Most Out of Mobile Insights (or, How we got over the incredibly inspiring awesomeness of mobile qual and learned to develop some killer new insights approaches)

Zoe Dowling, Vice President R&D & Offer Innovation, Added Value Aliza Pollack, President, Qualitative Research, Added Value

Aliza has more than fifteen years of qualitative experience across a range of marketing and innovation issues. A creative thinker, with a deep passion for the process, she thrives on immersing herself into consumers’ worlds, uncovering insights, and identifying differentiated opportunities for clients. Past clients have included: Philips, Sony, AT&T, GM, and BMW.

Zoë leads Added Value R&D and offer innovation projects for both the North American business, and the Group. She also plays a key role in a Kantar-wide initiative centred on respondent engagement within digital environments. Zoë holds a research Ph.D. in sociology focusing on internet research methodology.

4:50 Track 2 Wednesday, July 18

A Breakthrough in Measuring the Impact of Social Media on Sales

Michael Wolfe, Sr. Director, BBDO "The Worth"

Michael Wolfe has 25+ years of experience in marketing analytics that has taken him across firms such as Kellogg’s, Fisher-Price, Kraft Foods, Coca-Cola and his own firm, Bottom-Line Analytics. Michael helps lead the modeling practice “The Worth”, a group specializing in marketing and media response modeling and part of the agency BBDO Inc. Michael’s expertise in marketing - mix modeling has led him to develop innovative approaches for measuring the impact and ROI of social media on client brands.

20 5:10 Track 1 Wednesday, July 18

Y u no like me? How focusing on speed and the respondent can lead to a higher quality research experience (plus a sneak peek at Google's mobile survey platform).

Paul McDonald, Senior Product Manager, Google

Paul is currently the project lead for Google Consumer Surveys. He has been at Google for 8 years and most recently worked on Gmail where he lead product strategy and development. Paul has also worked Google's commerce, advertising and cloud computing efforts launching Google Checkout, Google App Engine and several optimization products for AdWords advertisers.

5:10 Track 2 Wednesday, July 18

Competing for respondent attention in the mobile world: Do I take a survey or play Angry Birds?

John Barrett, Vice President, Infosurv

John Barrett is the Vice President of Sales for Infosurv, a full-service online research firm specializing in employee, customer, and market research surveys. John has extensive experience in the Marketing Research Industry in providing strategic insights and unique solutions to business challenges for his clients. John was Vice President of Sales at Symphony Marketing Solutions and provided Advanced Analytic Solutions to industry thought leaders.

21 Module 3: The Research Industry's Threats & Opportunities

8:00 Thursday, July 19

Opening Remarks

Leonard Murphy, GreenBook Russ Speiller, Senior Engineer Home Care New Business Creation R&D, P&G Guy Rolfe, Mobile Knowledge Leader, Kantar

Leonard Murphy has been in the Market Research industry for over a decade in various senior levels roles, most notably as CEO of full service agency Rockhopper Research and start-up BrandScan360. He works with multiple organizations to help advance innovation and strategic positioning, most prominently as the Editor-in-Chief of the GreenBook Blog and GreenBook Research Industry Trends Report. Mr. Murphy is a key consultant to numerous market research agencies and an advisor to several technology focused start- ups. He is involved with numerous organizations and produces conferences globally.

Russ Speiller is a R&D Senior Engineer within the New Business Creation organization of Procter and Gamble. Russ earned his chemical engineering degree from the University of Pennsylvania in 1998. His current role as a Products Researcher for P&G is to identify unique consumer insights and translate these insights into technical specifications for new product development. Russ is on the core team of the Digital, Virtual, Social Special Interest Team at P&G, using tools such as co-creation to mine consumer insights & develop winning products.

Guy joined Kantar in 1998 and took up his current role focused on Mobile in 2008. Guy is responsible for the mobile data collection strategy of the Kantar group. He has overseen the development of Kantar systems to enable mobile research and continues to spearhead the exploration of emerging technologies and techniques. He also facilitates group-wide collaboration and fosters collective learning, as both mobile evangelist and knowledge hub.

8:20 Thursday, July 19

A Technologist's Research Manifesto

Jason Anderson, Director, Global Consumer Insights, Blizzard Entertainment

Jason Anderson is Director of Global Consumer Insights at Blizzard Entertainment, a premier developer and publisher of entertainment software. Mr. Anderson manages a wide range of research activities worldwide for Blizzard’s entertainment franchises including World of Warcraft, StarCraft, and Diablo. His career also includes prior experience managing business intelligence and analytics at Xbox and as Vice President, Client Services at International Development Group, a research consultancy for the interactive entertainment industry.

22 8:40 Thursday, July 19

Harnessing the Power of the Arab Spring in the Middle East for Market Research

Hany Mwafy, Co-Partner, iQual Perry Bahgat, Managing Partner, iQual

Hany Mwafy is the Chief Energy Officer for iQual and managing partner of +genius, the growth accelerator consultancy firm with Peter Fisk – global marketing guru. Prior to that Hany was the transforming managing Director of Nielsen Egypt &North Africa, an ExCo member of Asia Pacific, India, Middle East &Africa and a member in the global communication team. Hany holds an MBA with concentration in International Marketing, a business and law degrees. He lectured for the Chartered Institute of Marketing and Cambridge, spoke twice in TEDx and with Philip Kotler on what’s next in marketing.

Perry is the co-founder and managing partner for iQual a new and fresh research and insights boutique in the Middle East started in 2011. She is one of the first Arab research professionals worked for 14 years for Nielsen and 4 for TNS across the Middle East based in Cairo and Dubai. Her experience spans consumer and media research and was the first to conduct extensive political researches post the Egyptian Revolution. In a very short time Perry succeeded in making iQual an agency of choice focusing on delivering what matters most to the business, their clients include Unilever, Nestle, CocaCola, Pepsi, Lactel and Vodafone to name a few.

9:00 Thursday, July 19

Modern "Social" Online Qualitative Research Simon Chen, Senior Consultant, Ramius Sylvie-Catherine Croteau, Vice President, Ad Hoc Research

As Senior Consultant at Ramius, Simon manages major client relationships, helping them design and deploy online community and social network solutions. Simon has helped launch customer, knowledge and partner networks for organizations including the AMA, Compuware, IEEE, Juniper Networks, NASA and SAP. An active contributor to the social computing community, Simon co-organizes SMBOttawa, a business networking event for social media marketing and communications professionals.

As Vice President at Ad Hoc Research, Sylvie spearheads, designs and moderates a wide variety of research mandates for clients including the Gouvernement du Quebec, the Regie des rentes du Quebec, Aliments Ultima, Bell, CRTC, L’Oreal. Sylvie has over 20 years of experience in qualitative research, and has moderated over 1,200 groups throughout her career, both in French and in English.

23 9:20 Thursday, July 19

The Mobile Impact on Market Research Panels

Leslie Townsend, CEO, Kinesis

Leslie Townsend is President of Kinesis Survey Technologies. She has spent her career bridging the mobile and market research worlds. Formerly Ms. Townsend served as Director of New Business Development for Codetoys, where she was responsible for international rollout of the company’s mobile survey solution. Prior to Codetoys, she founded a market research firm for telecom companies, Marketfinders, which focused upon strategic planning and new product rollouts in the mobile arena.

9:40 Thursday, July 19

Networking Break [Ask The Experts] Using Research To Drive Business Impact

Tim McCutcheon, Senior Vice President, Research & Operations, MarketProbe

Tim rejoined Market Probe Canada in 2005. As Senior Vice President, Research & Operations, Tim directs research projects, supervises staff operations and performs client consultations. Tim earned both a B.A. (Honours) and a Master of Arts from the University of Western Ontario. Tim’s research career spans 17 years and he has extensive experience in both custom and customer satisfaction / loyalty / NPS research.

10:00 Track 1 Thursday, July 19

The Intimacy of Data

Tim Stock, Managing Director, Scenario DNA

Tim is the co-founder of a a cutting edge semiotics consultancy that has pioneered sophisticated culture mapping and language analysis tools that allow it to uncover shifts in cultural meaning and new opportunities for a broad range of brands as well as education and urban planning initiatives. He is also a Part-Time Assistant Professor at Parsons the New School for Design where he teaches classes in design innovation and trend research.

24 10:00 Track 2 Thursday, July 19

Creative mobile strategies from innovative brands

Scott Stein, Director, Insight Solutions, QuestBack

Scott is the Director of Insight Solutions at Questback, a global leader in enterprise feedback management (EFM), customer experience management and social CRM solutions, where he is responsible for Mid-West/South Market Development and Social Media Insights Consulting. Prior to Questback, Scott spent 6 years with the online panel company Toluna. He served as Senior Director of Global Accounts and most recently as Assistant Vice President in which he was responsible for strategic management and growth with several of the US and Global Honomichl Top 25 marketing firms. Scott holds two BA degrees in both Advertising and Studio Arts from Michigan State University.

10:20 Track 1 Thursday, July 19

Co-Creation: Inverting the research and innovation process

Philip McNaughton, COO, Face

Philip runs the Face office in New York and has been in the Market Research industry for over 15 years and has worked from Tokyo to Moscow to San Francisco, online & offline, qualitative & quantitative, from FMCG to UX through brand strategising, concept creating, creative development & social media monitoring. He has contributed regularly at MRS, ESOMAR & Haymarket conferences speaking particularly about co-creation and online communities.

10:20 Track 2 Thursday, July 19

Is It The Right Time For Real Time Research?

Matt Warta, CEO, Gutcheck

Matt Warta brings 15 years of start-up world experience. He co-founded two companies and funded dozens of others as a venture capitalist. Prior to GutCheck, Matt was a General Partner with Village Ventures and helped the firm grow from $100mm to $750mm of assets under management during his tenure. Matt was head of business development for CyberCrop and an initial member of Koch Ventures, where he led investments in VerticalNet, Universal Access, and Energy Interactive. Matt was also a Senior Consultant with Deloitte Consulting Group where he focused on the financial services sector.

25 10:40 Track 1 Thursday, July 19

Harnessing the power of a mobile work marketplace for experiential research

Bob Bahramipour, Vice President Business Development, Gigwalk

Bob Bahramipour has over 15 years of experience in the technology industry. As Vice President of Business Development at Gigwalk, a mobile work marketplace connecting businesses to thousands of smartphone-enabled workers across the country, Bob is responsible for evangelizing mobile technology in the areas of consumer research and field work. Prior to Gigwalk, Bob was Vice President of Business Development at TRUSTe, and has served in senior positions at YuMe and Yahoo. Bob attended Northwestern University’s Kellogg school of Management, has a BSFS in Foreign Services from Georgetown University, and serves on the board of advisors for StumbleUpon.

10:40 Track 2 Thursday, July 19

Keeping It Real

Michael Winnick, CEO, Dscout

Michael leads dScout working to reshape the in-context research landscape. Prior to starting dScout, Michael served as Managing Partner at gravitytank, where he worked across all aspects of the firm's business, from strategy to BD, producing exponential growth. Michael is an expert in consumer electronics and digital service, and has deep passion for developing high performance teams. Early in his career, Michael led product development efforts at Bay Area start-ups and media companies including Wired. Michael is an alum of IIT Institute of Design (ID) and has a BA from Stanford. He speaks regularly on innovation, has taught graduate level courses on concept definition at ID, and serves as adjunct faculty at the Northwestern University McCormick School of Engineering and Kellogg School of Management.

26 11:00 Thursday, July 19

Networking Break: The Ins & Outs of International Online Research

Adam Jolley, Director of Client Services, EMI Jason Inderhees, Senior Account Executive, EMI

Over the past 5 years, Adam has managed the sample needs of full service market research firms and brands for quantitative, qualitative, mobile, and community research across over 2500 projects. His experience spans across multiple industries with a passion in being his client’s advocate by knowing the best possible resource for each project. Adam is active with the MRA GLC chapter serving as a communications chair.

Jason has been a part of the EMI team for nearly 3 years and has managed the sample needs of full service market research firms, management consulting firms, and brand/advertising agencies around the world. His experience includes B2C, B2B, and healthcare sampling across numerous countries around the world and he has a passion in providing the highest quality and most unbiased sample to each of his clients on a project by project basis.

11:20 Track 1 Thursday, July 19

Small Leaps, Big Purchase Moments: Using Digital Qual to Understand key moments in product transitions

Steve August, CEO, Revelation Andrew Sauer, Senior Researcher, Baby

Care Technology, P&G

A pioneer in online qualitative research, Steve is considered a thought leader in the market research industry. He has taught workshops for ESOMAR, and has presented for the Market Research Association, the American Marketing Association and the International Institute of Research.

Andrew Sauer has 8 years of experience translating consumer perception into product requirements at Procter & Gamble. An avid early adopter of new research techniques, he has developed solutions in diverse problem areas including visual saliency, biometric and emotional measures of enjoyment, and product ergonomics. Andrew has an MS in biochemistry, a passion for photography, and more than 10 patents pending.

27 11:20 Track 2 Thursday, July 19

2012 the Year of Access

Tim Lynch, Director of Marketing, FocusVision

For more than twelve years, marketing expert and digital strategist Tim Lynch has combined experience-driven knowledge with a passion for technology to help organizations stay abreast of marketing trends, set worthy goals and achieve their marketing objectives. In 2012, Tim joined FocusVision Worldwide, the leading global provider of live video transmission, analysis and archive solutions for the qualitative market research industry. Tim leads FocusVision’s marketing efforts on a global scale, implementing their marketing programs around the world.

11:40 Track 1 Thursday, July 19

Association Panel: The Role of Trade Orgs During Disruptive Industry Change Sandy Janzen - MRIA, Mark Michelson - MMRA, Matt Valle- AMA, Foster Winter - QRCA, Barry Morsillo - MSPA, LaToya Lang - MRA, Reg Baker - ESOMAR, Todd Powers - ARF

11:40 Track 2 Thursday, July 19

"Operationalizing Emotion:" From Big TV Campaign to Mobile

Alan Zorfas, Co-Founder/ Chief Marketing & Product Officer, Motista

A 30 year marketing and advertising veteran, Alan Zorfas co-founded Motista in 2007. He led the creation of breakthrough of a technology-enabled consumer intelligence solution that helps marketers quantify and apply “emotion” in today’s marketing world. Prior to Motista, Alan spent 25 years in management and strategic planning roles in advertising and consulting. During his career, Alan played prominent roles with brands such as Citigroup, DuPont, Helzberg Jewelers, J&J, Mobil, Novartis, Scotts Miracle-Gro, Timberland, Volkswagen & others.

28 12:00 Thursday, July 19

Activation Session

Gregg Archibald, Partner, Gen2 Advisors

Gregg Archibald is a marketing researcher and strategist dedicated to helping the research industry navigate the wave of changes that are making the field both more challenging and more exciting. Historically, his focus has been on helping Fortune 500 companies and advertising agencies deepen their knowledge of consumer trends and insights – and facilitating the convergence of this knowledge and business success. But now, he is taking that experience to the research industry itself.

1:30 Thursday, July 19

Establishing Global Social Media Research Benchmarks

Nicholas McCracken - Ford, Tricia Benn - Rogers Publishing Limited, George Rassias - Ontario Lottery & Gaming, David Johnson - Decooda, Annie Pettit - Conversition, Malcolm De Leo - Netbase, Michael Wolf - BBDO, Tom H.C. Anderson - Anderson Analytics (OdinText)

Module 4: The Road Ahead: Market Research in 2020

2:30 Track 1 Thursday, July 19

Doing More with Less: Getting Greater Value from Mobile Quant

Michael Sosnowski, Executive Vice President, Technology and Telecom, TRC

Research

Michael has over 19 years experience helping clients solve business problems, and is currently Executive Vice President at TRC Market Research. His work focuses largely on product development and the application of advanced choice-based methods in the service of better information and superior participant experiences, and he’s particularly excited about the potential for combining these techniques and mobile platforms as the industry faces its “on the go” future.

29 2:30 Track 2 Thursday, July 19

Gaining Real-Time Insights through a Multidimensional Digital Research Platform

Adriana Rocha, Co-founder & CEO, eCGlobal Solutions

With over 15 years of experience in marketing, technology and market research, Adriana is co-founder of eCGlobal Solutions, a leading provider of technology and social media research solutions for the global Market Research Industry. Before founding eCGlobal Solutions, Adriana was EVP for eCMetrics, one of the first Interactive Marketing Research Agencies in Latin America, and Director Latin America for GMI (Global Market Insite) where she developed strategic accounts with Top 25 Global MR Companies.

2:50 Track 1 Thursday, July 19

Creating with Customers: A Sony Electronics Case Study in Customer Collaboration

Kevin Lonnie, President, KL Communications Sean Holbert, Executive VP, Client Relations, KL Communications

Kevin Lonnie is CEO and Founder of KL Communications, Inc. KLC creates proprietary online communities through its IC2TM (“Insights Communities 2”) approach for a wide range of Fortune 500 Clients. Kevin also helped to pioneer the application of Crowdsourcing in the research industry. Mr. Lonnie has presented at numerous ARF, AMA, MRA & IIR Conferences over the past three years, focusing on the impact of disruptive tools and their implications for our industry. Kevin is currently Treasurer and Executive Board member of the MRA.

Sean is the Executive Vice President, Client Relations at KL Communications. He is currently based in San Diego, CA where he manages a full-service office for KLC. Sean has spent over a decade in the marketing research industry, working closely with a range of Fortune 500 companies. Most recently, Sean has focused on the growth of online communities, panels, crowdsourcing, and social media and how these tools are reshaping the marketing research industry. He has been a featured presenter at IIR, AMA, QRCA and MRA national conferences as well as other industry events.

30 2:50 Track 2 Thursday, July 19

"Lather, Rinse, Repeat: Getting into the Shower and other Private Places with Mobile Qualitative"

Rebecca West, CEO, Civicom

Rebecca West is VP of Marketing Research Services for Civicom and a member of the company’s Board of Directors and Management Team. Rebecca established and leads the company’s marketing research services practice. She works with numerous marketing researchers and companies, advising and facilitating the delivery of telecommunication and web-enabled marketing research services for firms large and small. Rebecca is a specialist in applying mobile qualitative research technology in research and business strategy.

3:10 Track 1 Thursday, July 19

I second that emotion! Emotional Measurement Is The New Norm

Shane Skillen, Founder and CEO, Hotspex

Shane Skillen founded Hotspex 11 years ago right out of undergraduate business school with a dream to leverage the internet to involve the world’s consumers in the creation of better products and services. Hotspex serves the Fortune 100 in 25 countries around the world to help them make decisions that will grow their brands. Shane serves as the Vice President on the National Board of the Canadian Market Research and Intelligence Association.

3:10 Track 2 Thursday, July 19

QualMonkey: When technology blurs the lines

David Nelems, President, ActiveGroup

David’s company pioneered video streaming for qualitative events. Over the next 6 years, he built ActiveGroup into a standalone business that toppled video conferencing as the dominant broadcast format in the industry, and set the standard for customer service and innovation. In 2007, David sold the thriving business to MVL Group but since late 2011 he's been back and wants “to put ActiveGroup back at the forefront of the evolution of technology.”

31 3:30 Track 1 Thursday, July 19

Survey Research Meets Big Data: How Data Mining Innovation is Turning Attitudinal Research Upside Down

Jeff Linenfelser, VP, Customer Development, CivicScience John Dick, CEO, CivicScience

Jeff Linenfelser is SVP of CivicScience, a software and data mining firm based in Pittsburgh, PA. Prior to joining CivicScience in early 2012, Jeff spent the majority of the previous decade with the SPSS Corporation and then IBM. Jeff is an experienced research and insights practitioner, consultant, and technology professional and has managed customer relationships with a variety of leading enterprises in North America and Europe. Jeff is a graduate of Michigan State University and is well-known in agency, technology, and client communities for integrity and client-focused approaches.

John Dick is the Founder and CEO of CivicScience, a software and data mining company based in Pittsburgh, PA. Prior to launching CivicScience in 2008, John was the President of GSP Corp, a technology-based government services company he founded in 2001, which was eventually sold in 2007. John is a graduate of Rollins College and is a frequent guest lecturer at Carnegie Mellon's Tepper School of Business and Don Jones Center for Entrepreneurship.

3:30 Track 2 Thursday, July 19

Data Convergence: How Big Data Is Shaping The Future of Research

Beth Uyenco Shatto, Senior Vice President, International Research, Comscore

Beth Uyenco is comScore’s Senior Vice-President for International Research responsible for overseeing comScore's research methodologies in international markets. Beth was most previously Global Research Director at Microsoft where she was focusing on establishing the value of brand messaging through the company’s ad-supported platforms as well as understanding how consumers interact with various marketing communication channels - online and offline. Beth is the current ESOMAR representative for the US and a founding board member of the Mobile Marketing Research Association

32 3:50 Track 1 Thursday, July 19

The New MR World: Separating Fact from Fiction

Beth Rounds, Partner, Cambiar Consulting

Beth Rounds is a strategic marketing executive, who has led high performance teams in developing innovative product and marketing strategies to achieve profitable business growth. With over 25 years of experience in the market research industry, Beth combines a pragmatic style with strong general management skills to create linkages between business, marketing and sales strategies. Prior to joining Cambiar, Beth worked for CRI, GfK Custom Research, Greenfield Online and MarketTools.

3:50 Track 2 Thursday, July 19

Concept Optimization: At the Heart of 4 Trends Transforming Innovation

Waleed Al-Atraqchi, CEO, Affinnova

Waleed Al-Atraqchi has served as President and Chief Executive Officer of Affinnova since November of 2005. Prior to joining Affinnova, Waleed served as the President of Imagitas. Under his leadership, the company grew revenues from $50M to $125M in less than four years before being acquired by Pitney Bowes. Prior to Imagitas, Waleed was Senior Vice President of Sales at Catalina Marketing and worked in brand management and new product development at GlaxoSmithKline. Waleed holds a Bachelor of Science in Psychology and Mathematics from the University of Pittsburgh and an MBA from the Tepper School of Business at Carnegie Mellon.

33 4:10 Thursday, July 19

Networking Break [Ask The Experts] Data Convergence and Holistic Insights

David Bernstein, Partner, Gen2 Advisors

David Bernstein is a founding partner of Gen2 Advisors; a firm that is focused on guiding marketing researchers through the rapidly changing technological and environmental aspects of the industry. He brings with him for more than 30 years of client-side experience. Sam’s Club, Verizon, several NPR and PBS affiliates, First Federal Savings & Loan, and GTE are just a few of the companies where he has led countless marketing research efforts. He is a graduate of Syracuse University’s famed Newhouse School of Communications and earned his MBA at SUNY Binghamton.

4:30 Track 1 Thursday, July 19

The Future of Research Logistics

David Brudenell, EVP, pureprofile Paul Chan, CEO, pureprofile

David oversees all revenue and customer operations, as well as marketing and partnerships for pureprofile. Since joining in 2005, he has held several positions with the company. Most recently, as Commercial Director he led pureprofile’s global direct sales operations. He also developed and manages the company’s operations in Sydney, London, Mumbai, New York and San Francisco and is responsible for creating and expanding strategic partnerships in those regions for the benefit of pureprofile's growing number of users and clients. David holds an MBA from the Sydney Business School and a Honours degree in Biology from the University of Western Ontario, both of which were awarded with distinction.

In 1997 Paul graduated from the University of Technology, Sydney with a Bachelor of Land Economics. Paul travelled to America to develop a real estate portal and after spending time in Silicon Valley during the Internet boom, Paul was inspired to return to Sydney and establish pureprofile in 2002, offering individuals the opportunity to create their own personal profile and use it to participate in new and exciting ways online. Today, Paul remains the CEO of pureprofile, focusing on innovations while overseeing a global business with more than 1 million panel members in 45 countries and 500 clients.

34 4:30 Track 2 Thursday, July 19

Catching the moving targets

Pala Kuppusamy, CEO, Research Now Mobile

Pala Kuppusamy founded iPinion in 2010 and built a high performance team to make it a leader in the Mobile market research and consumer insights space. iPinion has grown to become a Market Leader in a very short period and boasts of marquee clientele, and was acquired by eRewards Inc, owner of Research Now, in May 2012. Prior to iPinion, Pala founded Dexterity and led the company for over 10 years, making it a prominent player in Marketing and Customer Informatics space. Pala is a Management Post Graduate from IIM Indore, and holds an Engineering Degree from GCT, Coimbatore.

4:50 Track 1 Thursday, July 19

The Futures of Market Research

Robert Moran, Partner, Brunswick Group

Robert Moran is a 17 year research veteran responsible for leading the Brunswick Group's insights function in the Americas. Robert is a published thought leader and frequent speaker on trends in the market research industry. His recent publications include authoring the final chapter in "Leading Edge Marketing Research; 21st Century Tools and Practices" and "The Shape of Marketing Research in 2021" in the Journal of Advertising Research. His thinking about real-time rating systems was recently published in The Futurist magazine. Robert was previously President of StrategyOne's US operations.

35 4:50 Track 2 Thursday, July 19

Moving Beyond the Voice of the Customer

Kimberly Westergren, CEO, Measure Consumer Perspective

Kimberly has been in the brand auditing and mystery shopping industry for 13 years. Her firm, MeasureCP, provides clients with cutting-edge consumer insights. Incorporating social anthropology and technology with market research form the basis of Kimberly’s company. Under her guidance, her clients range from Fortune 100 companies to interest groups. Her firm is changing the way mystery shopping and brand auditing is being conducted, through the incorporation of mobile feedback and hidden camera technologies. Kimberly has been quoted for her expertise in the New York Times and the Wall Street Journal.

5:10 Track 1 Thursday, July 19

The Digital Nexus: How Data Convergence Is Changing The Game

Imran Anwar, CEO, iCloud.pk & XASH.net

Imran Anwar is an American serial "parallel entrepreneur"; innovator; global strategy, management, marketing & operations leader equally well-known for thought leadership in cloud computing, location-aware commerce, micro-payments and big-data power of new/social media. He is CEO of XASH.net (micropayments) and iCloud.PK (cloud- computing & crowd-sourcing). He founded Internet Email in Pakistan, and co-founded .PK ccTLD. He is a published writer, journalist, radio & TV commentator and talk show guest on CNN, Fox, News12, WWRL, etc.

36 5:10 Track 2 Thursday, July 19

Capturing Customer Experience in the Mobile World...Instantly

Justin Wheeler, GM, Instant.ly, uSamp Allen Vartazarian, Senior Product Manager, uSamp

As Vice President and General Manager of Instant.ly, Justin spearheads all global operations for the product including strategy, technology, marketing and business development. Justin has held leadership roles at Yahoo! Overture, Spotrunner and GoTo.com.

Got a problem? Allen Vartazarian, Senior Product Manager at uSamp has a solution. Vartazarian is not your typically ideas-guy. He puts serious muscle behind the eureka!(and, as a result, holds the coveted Innovator of the Year award for uSamp in 2011). Vartazarian holds a B.S. from the Walter A. Haas School of Business at University of California, Berkeley, where he also got his B.A. in Economics.

9:00 - 5:00 Friday, July 20

General Assembly of the Mobile Marketing Research Association (MMRA)

37 Attendee List First Name Last Name Company Job Title Isaac Rogers 2020 Chief Innovation Officer Terena Campagna AboutFace Chief Experience Officer Brian Sites Active Group Director Global Product Management & Marketing David Nelems ActiveGroup President Sylvie- Croteau Ad Hoc Research Vice President Catherine Zoe Dowling Added Value Vice President R&D & Offer Innovation Aliza Pollack Added Value Vice President, Qualitative Research Shikha Nandkeolyar Adelphi Research Project Director Steve Needel Advanced Simulations, LLC. Managing Partner Waleed Al-Atraqchi Affinnova, Inc. CEO Jeffrey Henning Affinnova, Inc. CMO Paul Tibbitt Affinnova, Inc. SVP, North America Michelle Lemiere Alcon Laboratories Senior Manager, Marketing Sciences Manager of Marketing - Insight Design Innovation Tom Van Aman Allstate Center Tom H. C. Anderson Anderson Analytics (OdinText) CEO Derrik Dennis Arbitron Inc. Director of Sales and Business Development Bill McKenna Arbitron Inc. Senior Vice President of New Media Ventures Todd Powers ARF EVP - Primary Research Tera Arthur ArthurBiz President Rudy Bublitz Ascribe-Language Logic VP Global Business Development Erika Schneider Bain & Company Inc Sr. Manager Michael Wolfe BBDO "The Worth" Sr. Director Kelly Garret Belkin International, Inc. Consumer Insights Manager Joe Ottaviani Bellomy Research, Inc. Vice President-Client Services Jason Anderson Blizzard Entertainment Director, Global Consumer Insights Mitchell Henderson BNP Media/Clear Seas Research Co-CEO Terri Hall BrainJuicer Vice President AJ Johnson BrainJuicer Director of Innovation Technology Robert Moran Brunswick Group Partner BValley Communications and Laurie Bredenfoerder Consultant Market Research Beth Rounds Cambiar Consulting Partner Monica Corbett Campbell Soup Company Director Joe Sakach Campbell Soup Company Director - Consumer and Customer Insights James Weber Canal Consulting Consultant Scott Slagle Chrysler Group, LLC Head of Consumer Insights Irene Olegario Civicom Manager for Marketing Research Services Ryan Weber Civicom Director of Technology Rebecca West Civicom VP John Dick CivicScience CEO Jeff Linenfelser CivicScience VP, Customer Development Brian Beaudette Clear Seas Research Senior Research Manager

38 Attendee List First Name Last Name Company Job Title Professor of Marketing and Faculty Director, Center for Don Sexton Columbia University International Business Education and Research Julie Wittes-Schlack Communispace SVP, Innovation Randy Likas Communispace Director, Strategic Accounts Kelly Barrett comScore Sr, Director Mobile and Survey Research Beth Uyenco Shatto comScore Senior Vice President, International Research Sean Conry Confirmit VP Business Development, Mobile Solutions Senior Business Development Director- Market Wendy Mansbridge Confirmit Research Dennis Devlin Consumer Clarity President/CEO Consumer Electronics Rhonda Daniel Manager, Market Research Association Karen Hoffman Consumer Reports Sr Research Associate Vicki Reinhard Convergys Analytic Services Director Yannis Tsamados Convergys Analytic Services Group Manager Annie Pettit Conversition Vice President Renny Arredondo CRI, a Stericycle division Director of Operations Fritz Breisch CRI, a Stericycle division VP, Finance Michael Cook, PhD CSS/datatelligence President Karen-Marie Eaton Decision Analyst Sr. Vice President Cassie Murphey-Green Decision Analyst Vice President, Client Services David Johnson Decooda CEO Michael Winnick Dscout CEO Adriana Rocha ecGlobal Co-founder and CEO Bernie Malinoff Element54 CEO Dan Dubreuil element54 Sr Vice President Eric Chan Embee Mobile COO Adam Jolley EMI Director of Client Services Michaerl Holmes EMI CEO Jason Inderhees EMI Senior Account Executive Kirby Thornton Empower Media Marketing Director of Consumer Insights Reg Baker ESOMAR Consultant Siamack Salari EverydayLives Managing Director Philip McNaughton Face COO Alison White FaceFacts Research Managing Director Jayne Dow Firefly MB Director, Moderator Carol Farquhar FocusVision Worldwide Account Executive Tim Lynch FocusVision Worldwide Director of Marketing David Forbes Forbes Consulting/MindSight CEO Vehicle Innovation Research Manager – Ford Global Nick McCracken Ford Motor Company Consumer Insight Will Neafsey Ford Motor Company Global Consumer Segmentation Manager Thomasine Warmington Forethought Research Head of Technology Innovation Roxana Strohmenger Forrester Analyst serving Market Insights Professionals Bob Dance FreshMinds Research Director Research Solutions

39 Attendee List First Name Last Name Company Job Title Nicola Spitzer FreshMinds Research Research Manager Gregg Archibald Gen2 Advisors Partner David Bernstein Gen2 Advisors Partner Andy Dybvig General Mills Global Manager, Mobile Research Sommerly Stern General Mills Sr. Research Associate GfK & AMA Market Research Matt Valle Sr. Vice President / President-Elect Council Liza Gallagher GfK B&C Consumer Experiences Sr Research Director Pat Graham GfK KNowledge Networks Chief Strategy Officer Julie Diaz-Asper GigCoin/Social Lens Research CEO Bob Bahramipour Gigwalk Vice President Business Development Kim Duncan Givaudan Flavors Corp Consumer Insights Manager Ernie Melsby Givaudan Flavors Corp Consumer Insights Manager John Garvey GMI Account Executive, East Region Bob Yazbeck Gongos VP, Digital Research Marisa Currie Google Product Marketing Manager Paul McDonald Google Senior Product Manager Amanda Welsh Google Media Research Scientist Diane Liebenson GreenBook Publisher Kevin Mulhare GreenBook Director of Sales Lukas Pospichal GreenBook Managing Director Ken Giffin GutCheck VP of Marketing Alison Heller GutCheck Director of Sales Matt Warta Gutcheck CEO Julia Foley Hallmark Cards, Inc. Consumer Understanding & Insight Analyst Renee Murphy Hello There Research President David Bauer Hemispheres Partner Lynn Reed Hemispheres Partner Gayle Lloyd Hillenbrand Market Research Leader Ricardo Lopez Hispanic Research Inc. President Gera Nevolovich Hotspex Inc VP,Sales and Marketing Shane Skillen Hotspex Inc CEO Duck Hyeon Hwang HSAD Managing Director of Mobile Research Dept Imran Anwar iCloud.pk & XASH.net CEO Doug Goodwin Informate Mobile Intelligence Vice President John Barrett Infosurv Vice President Laurence Gold INSIDE RESEARCH Editor & Publisher Filip De Boeck Insites Consulting Country manager US / Managing partner Rich Timpone Ipsos Senior Vice President Stuart Ryder Ipsos OTX SVP, Mobile Innovation Perry Bahgat iQual Managing Partner Hany Mwafy iQual Co-Partner Michael Chiasson Irving Oil Marketing Marketing Research Manager Anurag Banerjee Jana Head of Sales

40 Attendee List First Name Last Name Company Job Title Nathan Eagle Jana CEO Jason Holness Jana Research Sales Executive Fabien Reille JD Power & Associates VP, Digital Research Amy Raihill Jiffy Lube (Shell) MR Manager Bryan Dorsey John Deere Manager, Online Research Mahira Sheikh JWT Research Manager Jeffrey Krentz Kantar Corporate Development & Strategy Officer Nick Nyhan Kantar Chief Digital Officer Guy Rolfe Kantar Mobile Knowledge Leader Christophe Moerman Kantar Digital Director Kristopher Hull Kantar/TNS Senior VP Leslie Townsend Kinesis CEO Gene Filipi Kinesis Director of Sales Sean Holbert KL Communications Executive VP, Client Relations Kevin Lonnie KL Communications President Susan Frede Lightspeed Research VP Janet Miller Lightspeed Research Vice President Thaddeus Fulford-Jones Locately CEO Andy Lees Lumi Mobile Head of Product Development Juliana Holterhaus Lumi Technologies Limited Relationship Manager Smith Richard Taylor Lumi Technologies Limited CEO Marcus Wikars Lumi Technologies Limited Director Gloria Park Bartolone Maritz Research Senior Vice President, Global Fieldwork Operations Ted Saunders Maritz Research Manager, Online Research Tim McCutcheon Market Probe Canada Senior Vice President, Research & Operations Gregg Peterson Market Strategies International SVP/Research Operations Don Marek Marketing Research Institute Executive Director Tim McCutcheon MarketProbe Vice President Larry Praml MarketTools, Inc. Senior Research Manager Bob Graff MarketVision Research Director Colleen Harris MarketVision Research Director Art Sprague MarketVision Research Senior Research Associate Andra Evans Mead Johnson Nutrition Director, Customer Insights Kimberly Westergren Measure Consumer Perspective CEO

Seamus McAteer Metaresolver CEO Marie Ng Millward Brown VP Client Solutions, Digital Sherri Stevens Millward Brown Director Mark Michelson MMRA Executive Director Navin Williams Mobile Measure CEO Cathy Marchesi Morpace Research Director Alan Zorfas Motista Co-Founder/ Chief Marketing & Product Officer LaToya Lang MRA

Sandy Janzen MRIA President

41 Attendee List First Name Last Name Company Job Title Jason Ebbing MRSI Director, Data Services Brett Simpson MRSI Methodologist Barry Morsillo MSPA

Jim Burkett National Data Research President Russell Proops Nestle Director of Consumer Insights Malcolm De Leo Netbase Chief Evangelist Sue York NewMR Chief Curator Kristin Schwitzer NewQual.org Editor Tom Wells Nielsen Senior Research Methodologist Felicia Lassk Northeastern University Professor Carol Shea Olivetree Research President Alistair Hill On Device Research CEO George Rassias Ontario Lottery & Gaming Sr Manager, Customer Insights & Marketing Research Ross McLean Over The Shoulder Director Senior Consumer Insight Manager - Jameson Sandra Reape Pernod Ricard International Peter Milla Peter Milla Consulting Principle Michael Yerkovich Pinnion, Inc. COO Shirley Wakefield Pondering Panda CEO Kathy Ames-Ooten Procter & Gamble Senior engineer DeAtra Burnett Procter & Gamble Systems Analyst Ronnie Choudhary Procter & Gamble Sr. Manager Mikah Coffindaffer Procter & Gamble Scientist Jennifer Furia Procter & Gamble Secret CMK Associate Manager Scott Hayes Procter & Gamble Principal Researcher Mark Lloyd Procter & Gamble Systems Manager Baltej Ludher Procter & Gamble R&D Engineer Andrew Sauer Procter & Gamble Senior Researcher, Baby Care Technology Senior Engineer Home Care New Business Creation Russ Speiller Procter & Gamble R&D Carol Brefol Procter & Gamble Early Consumer Testing Coordinator Maria Brown Procter & Gamble Brand Building Innovation Gary Childers Procter & Gamble Principal Researcher Matt Clipson Procter & Gamble

Jasmin Courtney Procter & Gamble

Shelley Dauderman Procter & Gamble Principle Scientist / Engineer Stephen Davis Procter & Gamble Sr Researcher Mary Davis Procter & Gamble Principal Researcher Lisa Grinkemeyer Procter & Gamble Senior Researcher Tim Hittle Procter & Gamble Principal Researcher Patricia Koochaki Procter & Gamble Principal Scientist Scott Lichtenthal Procter & Gamble

Jamie Moak Procter & Gamble Principal Researcher Emily Muszynski Procter & Gamble

42 Attendee List First Name Last Name Company Job Title Prabhath Nanisetty Procter & Gamble Shopper Insights Senior Manager BaoHuong Nguyen Procter & Gamble Senior Engineer - Products Research Janyl Plante Procter & Gamble Products Researcher Mary Beth Roa Procter & Gamble Research Manager Elizabeth Rohrbaugh Procter & Gamble Senior Scientist Eric Schickli Procter & Gamble Sr. Engineer Uday Sheth Procter & Gamble Associate Director Products Research Sofie Snauwaert Procter & Gamble Associate Director Brandi Tranter Procter & Gamble Fabric Care R&D Principal Researcher yang wang Procter & Gamble Senior Engineer Jacqueline Yee Procter & Gamble Senior Engineer Teresa Desch Procter & Gamble / Iams Products Researcher Maria Procter & Gamble/Corporate Gomez Director Cristina CMK David Brudenell pureprofile EVP Paul Chan pureprofile CEO Foster Winter QRCA Board Member Brooks Pettus Qualvu President Scott Stein Questback Director of Insight Solutions Simon Chen Ramius Senior Consultant Chad Nuesmeyer RawData CEO RealityCheck Consulting Network Raymond Fischer Consultant LLC Mike Burba RealityCheck Technology Co-founder Rolfe Swinton RealityMine Co-CEO Dana Stanley Research Access Editor-in-Chief Mike Billingsley Research Now VP, Client Development Joe Regan Research Now Director, Enterprise Clients Pala Kuppusamy Research Now Mobile CEO Diane Wagner Research Panel Asia VP, Business Development Rie Nagai Research Panel Asia USA, Inc. Senior Manager, Global Client Development Betty Adamou Research Through Gaming CEO Steve August Revelation CEO Meegan Thye-Walker Revelation Senior Account Manager Michael Lamontagne Rockfish Director of Analytics Senior Director- Rogers Connect Research & Client Tricia Benn Rogers Publishing Services Mike Mistele RQA, Inc. Director of Research Colleen Warner Salt River Project Sr Market Research Analyst Tim Stock ScenarioDNA Managing Director Anne Hedde Schlesinger Associates Managing Director Jamila Watson Seed Strategy Inc. Project Director Courtney PeGan Seek Account Director Hope Norman Seek Research Digital Qualitative Research Consultant Jeffrey Sellinger Shopkick Co-Founder & Chief Product Officer

43 Attendee List First Name Last Name Company Job Title Robert Bleile Shopmetrics, Inc. Co-Founder & Chief Technology Architect Kathy Stady Smith-Dahmer Associates Director, eStudio John Snowden Snowden Media Principle Joan Schimmel StrataMark Dynamic Solutions SVP Client Services Deep Bhandari Sun Products Corp. Director, CIS Gregg Bender Survey Analytics Client Liaison Patrick Heeken Survey Analytics Sales Director Andrew Jeavons Survey Analytics President Jaimie Korody SusOpiniones CEO Andrew Spicer Synqrinus CEO Jason Hauer The Garage Group Cofounder Ann Lauer (Calcara) The Garage Group Cofounder Thomas Wells The Nielsen Company Research Manager Kelly Lobstein TNS Director Michael Piehl TNS Manager, Advanced Process Design Smith de Melinda TNS North America Head of Offer Development Borrero Michael Sosnowski TRC Executive Vice President, Technology and Telecom Drew Boyd University of Cincinnati Assistant Professor Jason Dickman University of Cincinnati Associate Director, Graduate Recruitment University of Georgia Masters of Department Head of Special Projects and Curriculum Pam Bracken Market Research Program/MRII Development Rick McCrady uSamp Regional Vice President Edan Portaro uSamp SVP, Global Business Development Steve Sobolevsky uSamp CTO Allen Vartazarian uSamp Senior Product Manager Scott Weinberg uSamp Director Survey Solutions Justin Wheeler uSamp VP and GM, Instant.ly Matt Kleinschmit Vision Critical Senior Vice President Cettina Borsellino Voxco Regional Sales Manager David Lacan Voxco Mobile Solutions Director Brandon Beeken Wayin VP Western Canada Lottery Vishal Dutt Manager, Market Research & Intetelligence Corporation Kathryn DeBoer WestGroup Research Vice President Mark Gauzens WestGroup Research Analyst

*Delegates who signed up after the printing date are not listed on this attendee list.

44 6 & 7 September 2012 - Sheraton Amsterdam Airport Hotel, The Netherlands

Merlien Institute presents:

INSIGHTS VALLEY Europe

Generating actionable consumer insights that drive growth and differentiation Senior executive speakers include: Bert Nijhuis Aart Labe Consumer Technical Insight Director Business Insight Europe Director 2012 McDonald's Europe Unilever

Herman Huizinga Joëlla Marsman Join us at Insights Valley Senior Vice President of Business Head of Online Research Europe and hear how top Intelligence HJ Heinz consumer facing companies ING Card are developing effective Erika Fattori strategies to optimise the Joris Holtus Head of Community Intelligence collection and use of Director Product Strategy UniCredit consumer insights for KLM Royal Dutch Airlines innovation, marketing and Corinne Avelines product development Maritza DiSciullo Vice President of Digital Marketing Vice President, Member Research & and Digital Commerce Network and discuss with key Intelligence TomTom decision makers from across Navy Federal Credit Union different industries. Surag Patel Sebastiaan van Rijnsoever Director, Global Research Participate in our interactive Director of Social Media InMobi brainstorming sessions to KPN share ideas with your peers Carola Volman and evolve best practices. Jennie Sallows Director Research and Customer Senior Research Manager Insights Leverage the wealth of BBC Ziggo practical ideas gained during the event to advance your Kay Schneeman Dr Pamela Pauwels consumer insights strategy! Head of Online Research Director Customer Insights and Gruner + Jahr Innovation Philips

The consumer insights and market research industry is advancing in an alarming rate! Don’t be left behind!

Program highlights:

. Developing an insight driven business strategy that will ensure growth in times of austerity . Creating a customer-centric organisation and culture that drives successful innovation . Examining how online communities can help bring consumers to life . Developing a social media research & big data strategies that will yield measurable business value . Uncovering customer brand interaction to optimise digital brand engagement strategy . Balancing the needs for cost efficiency, quality and speed of delivery in consumer insights projects

st MRMW attendees benefit from 30% discount before July 31 . Enter discount code MRMW30

Register now: insightsvalley.com/europe

For sponsorship and exhibition opportunities, please contact Ms Catherine Ortiz at [email protected] 45 January 29 & 30, 2013 - Kuala Lumpur, Malaysia

Merlien Institute presents:

Call for Synopsis The next Asia-Pacific edition of the Market Research in the Mobile World conference will be held on the 29th & 30th January 2013 in Kuala Lumpur. The aim of this conference is to bring together corporate marketing & insights executives, market researchers and technology innovators to discuss the key challenges and opportunities of delivering mobile insights in Asia-Pacific markets. This conference is organised by Merlien Institute in partnership with the Malaysia Convention and Exhibition Bureau.

The conference format will consist of submitted presentations, invited speakers as well as interactive brainstorming sessions. As with past events, this conference will provide excellent opportunities for participants to network with peers and engage in collaborative discussions on best practices, innovation methods, and new technology utilisation.

Corporate insights executives, market researchers and technology innovators are encouraged to submit their synopses. Please note that speaker selection is highly competitive. Please submit your synopses before September 10th, 2012 via our website: http://www.mrmw.net/asia

This event is supported by the Malaysia Convention & Exhibition Bureau and sponsored by

Event Partner Title Sponsor Platinum Sponsor Silver Sponsor

For sponsorship and exhibition opportunities, please contact Ms Catherine Ortiz at [email protected] 46

Title Sponsor:

Platinum Sponsor: Premier Sponsor:

Gold Sponsors:

Silver Sponsors:

Media Partners:

Networking Sponsor:

© 2012 by Merlien Institute. All rights reserved.

Printed in the USA

No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into any language, in any form or by any means without written authorisation from Merlien Institute.

This booklet is printed48 on recycled paper, please recycle.