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Broadcasting Jul 27 the News Magazine of the Fifth Estate E Vol

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Broadcasting Jul 27 the News Magazine of the Fifth Estate E Vol MecovEL Oce Vorr Elositton V El 9 kihE on 'Ma rropee $-osda rreporr on aocal 719 journallom Broadcasting Jul 27 The News Magazine of the Fifth Estate E Vol. 101 No. 4 50th Year 0 1981 AlefrethintlAlternatjve.To...:::.H. Regularly Scheduled Programming ---,, ------. 4 .-"=*.0 0-727,71.77'- ' Churchill and the Generals" "Seven Dials Mystery" 'Why Didn't They Ask Evans?" Stations are constantly .searching for new programming vehicles to attract those hard- to-reach advertisers. Programs as featured on the Mobil Showcase Network fill that station need. Quality presentations unlike any other. Brilliantly produced program- ming tailored to meet the specific needs of that special audience. Now, forthe first time ever, available for station sale and local ad- vertiser sponsorship. Already purchased in over 30% of U.S. TVH. Distributed exclusively by SfM Entertainment Division of Sit Media Corporation 1180 Avenue of the Americas C1 New York, NY 10036 212 790-4800 The First (5** m -- Cl I-. "..... L., Year Of Broadcasting 1971 PAGE 117 JULY IS A GOO July means summer vacations and lean news days. It's the time of the year when N.I.W.S. comes in extra handy. That's why we're giving July a sweep-period treatment JULY 6 Week JULY 13 Week FIVE PART SERIES Five Port Series CRASH: WRESTLING: ARE AIRLINES PREPARED? TVs Violent Sideshow Two-Pa rter Two Parter SOCIAL SECURITY CLOSEUP: FRAUD THE GUARDIAN ANGELES COUNTRY MUSIC POSTAL STRIKE: EXTRAVAGANZAS Why, and What It Means (Two Parts) (Two Parts) Scoliosis: Door-to-Door What It Is, How To Treat It MEAT (Two Parts) Ripoffs Which SUNSCREENS Water to Use Safety Fighting Exploiting Diesel Cash-Value Pollution Insurance The One-Handed Profile: Sprint America's Racquetball Racer Champ ALREADY PART OF THE G KTXS-TV Abilene WTVC Chattanooga WRTV Indianapolis WAST Albany WOLO-TV Columbia, SC WTLV Jacksonville KOB-TV Albuquerque WFAA-TV Dallas-Ft. Worth KCMO-TV Kansas City KFDA-TV Amarillo WDTN Dayton WATE-TV Knoxville WXIA-TV Atlanta WAND Decatur WILX-TV Lansing KERO-TV Bakersfield KBTV Denver KLAS-TV Las Vegas WBAL-TV Baltimore KDUB-TV Dubuque WKYT-TV Lexington WBRZ Baton Rouge WEAU-TV Eau Claire KARK-TV Little Rock KFDM-TV Beaumont KDBC-TV El Paso KTLA Los Angeles WVTM-TV Birmingham KVAL-TV Eugene WHAS-TV Louisville KIVI-TV Boise WNEM-TV Flint KCBD-TV Lubbock WCVB-TV Boston KSEE-TV Fresno WCKT Miami WGR-TV Buffalo WEVU Ft. Myers KSTP-TV Minn.-St. Paul KRGV-TV Brownsville, TX WLUK-TV Green Bay WALA-TV Mobile WCIV Charleston, SC WFMY-TV Greensboro WAVY-TV Norfolk WCHS-TV Charleston, WV WFBC-TV Greenville, SC KMID-TV Odessa-Midland WBTV Charlotte WHP-TV Harrisburg KAUT Oklahoma City MIS /MS MS IR MI 71" "Nr ai 1111=1. MM.MIME wIllwai MN MP WV MP Mr MONTH with 13 multi-part series and special on-air promos delivered in advance. No wonder there are now 88 N.I.W.S. stations and more on the way. JULY 20 Week JULY 27 Week Five Part Four Part EXCLUSIVE EXPOSE: REPORT: POWER PIRATES THE NEW ARMY COMPARING FAST Three-Parter FOOD CHAINS DREAMS: (Five Parts) ROADMAP TO BEHAVIOR NEW FACTS ABOUT PATIENT'S PACEMAKERS RIGHTS WHICH FRINGE Inside Report: BENEFITS ARE Chicken Farming Controversy IMPORTANT? (Two Parts) Family Survival Foreign Investors: Training Who Owns America? (Two Parts) The Truth About Animal Food Fiber Companions Florida's Transsexual Minister Blood Sugar (Two. Part) Tests NG N I W S NETWORK! KMTV Omaha KGTV San Diego KAUZ-TV Wichita Falls, TX WESH-TV Orlando KRON San Francisco WHIZ-TV Zanesville WMBB-TV Panama City, FL KSBY-TV San Luis Obispo WRAU-TV Peoria KSLA-TV Shreveport KPNX-TV Phoenix KHQ-TV Spokane WPXI-TV Pittsburgh KYTV Springfield, MO WGAN-TV Portland, ME KTVI St. Louis *ie KOIN-TV Portland, OR WTVH Syracuse k WOC-TV Quad Cities WFLA-TV Tampa MI AM /MI AR MI 41 "MMCM- IM" M' KTVN Rena CITY-TV Toronto WWBT Richmond KOLD-TV Tucson r IML -- WOKR Rochester KCEN-TV Waco IIIIMP I MI WM/ WIFR-TV Rockford, IL WDVM-TV Washington, DC KCRA-TV Sacramento KRGV-TV Weslaco, TX Telepictures KSBW-TV Salinas-Monterey KAKE-TV Wichita, KA CORPORATION WMDT-TV Salisbury, MD WPEC-TV W. Palm Beach New York: 212/838-1122 KE NS -TV San Antonio WTRF Wheeling Beverly Hills 213/657-8450 ABC'S WIDE WORLD OF SPORTS THE ONE AND ONLY ABC's Wide World of Sports is the Highest Rated Sports Anthology Series for the 40th Consecutive quarter. ABC's Wide World of Sports not only maintained its dominance over the competition in the second-quarter of 1981,but widened its margin of victory compared with the same period a year ago. ABC's Wide World of Sports,on a full year basis,has been the highest-rated year-round sports anthology series for the last 16 years. Truly,a story of unparalleled success. ABC SPORTSZ Recognized Around the World as the Leader in SportsTelevision Source. NTI Ratings Reports. ha u RI average euarence epan ates Comex:son of regurary se redu led, r rra year ...eerrencl spur is E1,11,Oludes Data Rubles t to quaer patrons which are available on request Broadcasting Jul 27 The Week in Brief TOP OF THE WEEK latest to ask FCC repeal off-network programing rule. $220 MILLION FOR WCVB -TV That's what Metromedia PAGE 100. 5 will plunk down for Boston ch. outlet. Record purchase, TECHNOLOGY first in three-digit millions, is to include BBI TELETEXT STANDARD OFFERED FCC CBS and TVS Communications. PAGE 27. submit proposed technical parameters and rules that reflect consensus reached in Toronto. It draws REQUIEM FOR 9 KHZ FCC expected to formally condemnation from proponent of rival standard. PAGE approve request to State Department that U.S. cease 102. advocacy for reduced channel spacing. PAGE 29. WANTED: TELECOM POLICY Wirth subcommittee told U.S. data-flow industry is in of FLAK FOR FOWLER FCC chairman's letter to Schmitt danger being outgunned by hatter coordinated competitors. PAGE on S. 898 draws rebuke from senator, upsets at least one 103. colleage at FCC. PAGE 30. PROGRAMING NEW CABLE SERVICE Warner Amex Satellite CONCERNS ABOUT FCC Wirth subcommittee and Entertainment hopes to break new media ground on Aug. commission huddle on current issues, but with more 1 with its new Music Television programing. PAGE 105. restraint than at earlier oversight hearing. PAGE 31. MEDIA DELAY IN LPTV THAW Dawson delays until September OUTLOOK FOR MINORITIES Ragan Henry is pessimistic planned move to grant 60 low-power TV and translator at National Urban League seminar. Sundlun explains applications. PAGE 32. Outlet's plan to provide equity in ownership. PAGE 109. KEEPING IN STEP FCC nominees Quello and Rivera say JOURNALISM they will support Fowler plans as they sail through OFF TO LONDON Radio, television and news services confirmation hearing. PAGE 32. dispatch top journalist teams to report royal wedding. PAGE 113. SPECIAL REPORT LOCAL TV JOURNALISM'S SCORECARD In the past year, ABC NEWS WINS World News Tonight beats CBS and expansion has been common thread with more beat NBC for first time in "typical" ratings week. PAGE 114. specialists, more bureaus, more newscasts. PAGE 39. Top 11971mm. consultants point out that TV news has become more THE 'BROADCASTING' YEARS CBS-TV's Selling of the is relevant and being offered in larger amounts. PAGE 42. Pentagon led to a clash with the administration and a First BROADCASTING looks at outstanding efforts in spot news, Amendment confrontation on Capitol Hill. In addition, PAGE 44; public affairs, PAGE 70; investigative reporting varying interpretations of the fairness doctrine continued and documentaries, PAGE 82; cable's deeper involvement to plague broadcasters, and efforts resumed on in local news. PAGE 97. legislation for election reforms. PAGE 117. LAW & REGULATION PROFILE CITIZEN GROUPS CHAFE Nader, Charren and others WIDENING HARTE-HANKS'S WORLDS The rise of the blast broadcast deregulation provisions in budget Texas-based diversified communications firm in the past legislation that they claim will put public at mercy of decade has been one of America's corporate success industry. PAGE 98. stories. A major share of the credit belongs to Robert Marbut, its president and chief executive officer. PAGE ANOTHER SLAP AT PTAR Chronicle Broadcasting is 143. Index to departments Closed Circuit 7 For the Record 121 Open Mike 21 Bottom Line 108 Datebook 15 Intermedia 109 Playback 106 Business Briefly 10 Editorials 146 Monday Memo 23 Stock Index 11 2 Changing Hands 110 Fates & Fortunes 139 News Beat 113 Washington Watch 101 Broadcasting (ISSN 00072028) is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc., 1735 DeSales Street. N.W. Washington. D.C. 20036. Second-cliss postage paid at Washington. D.C.. and additional offices. Single issue 51.75 except special issues 52.50. Subscriptions. U.S. and possessions: one yea, S50, Iwo years S95, three years 5135. Canadian and other international subscribers add S12 per year. U.S. and possessions add S155 yearly for special delivery, S90 for first-class. Subscribers occupation required. Weekly Playlist S12 annually An nually: Broadcasting Yearbook $60.00. Microfilm of Broadcasting is available from University Microfilms. 300 North Zeeb Road, Ann Arbor, Mich. 48106. (35mm. lull year S35). Microfiche of Broad casting is available from Bell & Howell, Micro Photo Division. Old Mansfield Road, Wooster, Ohio 44691 (lull year 527.501. Index to advertisers ABC Sports 4 0 Accuracy in Media 82 0 ADM Technology Inc. 71 0 Aetna Life & Casualty 52-53 0 American Educational Television Net- work 1470 American Petroleum Institute 990 Amoco 490 Associated Press 410 Association of American Railroads 650 Blackburn & Co.
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