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Ipsos MRBI/JNLR 2019/1 Summary Results
The latest JNLR/Ipsos MRBI report into radio listening is published today (2nd May Across the various regional areas throughout the country, National Radio holds the 2018). It covers the 12-month period from April 2018 to March 2019. majority share position in Dublin (52.7%) and the greater Dublin Commuter belt (53.3%) while Local/regional radio is in the majority in the other regions throughout the The latest results show more than 3.16 million listeners (15+) tune into radio every country, in particular, achieving its highest share position in Cork (64.7%) and in the weekday – that is daily radio listening at 82% of all adults. North West (61.2%) Regions. (See T5).
A total of c16,900 people were interviewed during the survey period by Ipsos MRBI, on Among the younger, 15-34, audience in the country Local/regional Radio is in the behalf of JNLR - Joint National Listenership Research - that is commissioned by all majority share position achieving a combined share of minutes of 64.8% (+0.2%) versus national, regional and local stations, BAI, AAI, and IAPI. 35.2% (-0.2%) for National Radio. In particular, the local/regional group holds its strongest share position among this age cohort in Dublin (72.2%), in the Dublin The following tables show the key, top-line results from the ‘week-day’ report for the Commuter region (70.2%) and in Cork (70.6%). main radio stations at National level, within Dublin and Cork counties, and the South East, South West, North West, North East/Midlands, Multi-city and Dublin Commuter Among the older 35+ age segment, Local/Regional radio is slightly ahead in terms of regions. (See p.11). share of all minutes listened, 52.0% (=) compared to National radio. However, in regional markets among this age group, National Radio holds the majority share in While Tables 1-4 show the proportion of adults tuning into the stations at some time Dublin (60.1%), the Dublin Commuter region (60.3%), the Multi-city area (51.4%) and the during the day, the depth of listening or loyalty to various stations is best reflected in North East & Midlands area (52.1%). (See T8). the share of listening achieved by each station, as shown in Tables 5-8, whilst Table 9 provides information on the Local Stations in each licensed franchise area. Local radio continues to perform strongly in the local radio markets across the country – in many areas reaching more than 40% of the local adult population daily. In particular, A large majority of Irish adults - 82% (-1) - listen to the radio on an average day. on the criterion of share of minutes listened during prime 7am to 7pm, Highland Radio More than half, 57% (=) tune into their local or regional station and 44% (=) listen to and MWR hold the majority share position (50%+) in their respective franchise areas. a national station. Among the younger, 15 to 34-year market, 76% (-1) listen daily. (T9).
Irish radio audiences continue to listen to a significant amount of radio everyday The population estimates in this report are based on Labour Force Survey estimates – tuning in, on average, for almost 4 hours per day during the prime 7am to 7pm time 2018 provided by the CSO. (Irish Adults listening Mon-Fri). In terms of share of all minutes listened in the country, National Radio currently has 45.2% share (=) of all minutes while Local/Regional Radio (See pg 12 for definition of radio broadcast regions). holds the majority share position with 54.8% (=) in this reporting period.
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All Adults Aged 15+ Table 1: Average Weekday Yesterday Listenership
CO. CO. SOUTH SOUTH NORTH NORTH MULTI- DUBLIN NATIONAL DUBLIN CORK EAST WEST WEST EAST & MID CITY COMMUTER Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays (change from (change from (change from (change from (change from (change from (change from (change from (change from Jan-Dec '18) Jan-Dec '18) Jan-Dec '18) Jan-Dec '18) Jan-Dec '18) Jan-Dec '18) Jan-Dec '18) Jan-Dec '18) Jan-Dec '18) Listened at all * 82% -1 75% -1 85% -1 83% +0 86% +0 90% +1 83% +0 80% +0 77% +0 Any National 44% +0 42% -1 39% -2 43% -1 46% +0 46% +0 45% +0 43% -1 43% -1 Any RTE Radio 33% +0 32% +0 31% -1 32% +0 33% -1 35% +0 33% +0 32% -1 33% +0 Any RTE Radio 1/ RTÉ 2FM /RTE Lyric FM 32% -1 32% +0 31% -1 32% +0 32% -1 34% +0 33% +0 32% -1 33% +0 RTÉ Radio 1 22% -1 25% -1 20% -1 21% -1 21% +0 22% +0 20% +0 24% +0 26% +0 RTÉ 2FM 10% +0 6% +0 9% -1 11% +0 12% -1 12% +0 14% +0 8% -1 7% +0 RTÉ Lyric FM 3% +0 3% +0 4% +0 3% +0 2% -1 2% -1 3% +1 3% +0 3% +0 Today FM 11% +0 7% +0 8% +0 13% +1 16% +1 12% -1 12% +0 9% +0 8% +0 Newstalk 11% +0 14% -1 9% +0 8% -1 10% +1 8% -1 10% +0 12% +0 14% +0 Any Regional/Local/M-City/D-C# 57% +0 46% +0 66% -2 61% +3 60% -1 70% +1 54% -2 53% -1 47% +0 Classic Hits 4FM 4% +0 8% -2 6% +0 4% +0 Radio Nova 5% +0 5% -1 Beat 102-103 23% +1 Spin South West 21% +0 iRadio NW 22% +0 iRadio NE 12% -1 FM104 16% +0 98FM 11% +0 Q102 9% +0 Sunshine 106.8 7% +0 Spin 1038 13% +0 Corks 96FM / C103 40% -1 C103 (Corks 103FM) 17% -1 Cork’s 96FM 27% +0 Corks Red FM 33% -3
# Any regional/local/M-City/D-C includes any audience to a local station, to Beat 102-103, Spin Sth West, iRadio, Classic Hits 4FM & Radio Nova.
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Adults Aged 15-24 Table 2: Average Weekday Yesterday Listenership
CO. CO. SOUTH SOUTH NORTH NORTH MULTI- DUBLIN NATIONAL DUBLIN CORK EAST WEST WEST EAST & MID CITY COMMUTER Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Listened at all * 74% 61% 77% 80% 75% 86% 78% 69% 63% Any National 22% 11% 26% 23% 27% 27% 29% 18% 13% Any RTE Radio 15% 7% 18% 16% 19% 21% 19% 13% 10% Any RTE Radio 1/ RTÉ 2FM /RTE Lyric FM 15% 7% 18% 16% 18% 19% 19% 13% 10% RTE Radio 1 4% 4% 1% 3% 2% 5% 4% 3% 5% RTE 2FM 11% 3% 15% 13% 17% 15% 14% 9% 5% RTE Lyric FM 1% 1% 3% 0% 0% 1% 1% 1% 1% Today FM 7% 2% 7% 12% 8% 8% 9% 4% 3% Newstalk 3% 2% 4% 4% 3% 2% 5% 3% 2% Any Regional/Local/M-City/D-C# 65% 56% 67% 71% 61% 75% 65% 60% 57% Classic Hits 4FM 3% 4% 4% 2% Radio Nova 3% 4% Beat 102-103 58% Spin South West 55% iRadio NW 61% iRadio NE 36% FM104 21% 98FM 7% Q102 5% Sunshine 106.8 4% Spin 1038 38% Corks 96FM / C103 27% C103 (Corks 103FM) 2% Cork’s 96FM 25% Corks Red FM 56%
* Indicates the proportion tuning to the station at some time on the day. # Any regional/local/M-City/D-C includes any audience to a local station, to Beat 102-103, Spin Sth West, iRadio, Classic Hits 4FM & Radio Nova.
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Adults Aged 15-34 Table 3: Average Weekday Yesterday Listenership
CO. CO. SOUTH SOUTH NORTH NORTH MULTI- DUBLIN NATIONAL DUBLIN CORK EAST WEST WEST EAST & MID CITY COMMUTER Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Listened at all * 76% 67% 80% 79% 77% 85% 79% 72% 68% Any National 31% 21% 29% 30% 38% 38% 39% 27% 24% Any RTE Radio 20% 13% 20% 20% 24% 26% 23% 18% 15% Any RTE Radio 1/ RTÉ 2FM /RTE Lyric FM 20% 13% 20% 20% 24% 25% 23% 17% 15% RTE Radio 1 6% 7% 3% 5% 5% 7% 6% 7% 8% RTE 2FM 13% 5% 16% 16% 20% 18% 18% 10% 7% RTE Lyric FM 1% 1% 2% 1% 1% 1% 1% 1% 1% Today FM 11% 5% 7% 14% 15% 14% 15% 8% 6% Newstalk 7% 8% 6% 5% 5% 4% 9% 7% 8% Any Regional/Local/M-City/D-C# 60% 55% 68% 65% 56% 67% 58% 58% 55% Classic Hits 4FM 3% 6% 5% 3% Radio Nova 5% 5% Beat 102-103 48% Spin South West 44% iRadio NW 48% iRadio NE 28% FM104 24% 98FM 13% Q102 8% Sunshine 106.8 5% Spin 1038 27% Corks 96FM / C103 31% C103 (Corks 103FM) 4% Cork’s 96FM 27% Corks Red FM 51%
* Indicates the proportion tuning to the station at some time on the day. # Any regional/local/M-City/D-C includes any audience to a local station, to Beat 102-103, Spin Sth West, iRadio, Classic Hits 4FM & Radio Nova.
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Adults Aged 35+ Table 4: Average Weekday Yesterday Listenership
CO. CO. SOUTH SOUTH NORTH NORTH MULTI- DUBLIN NATIONAL DUBLIN CORK EAST WEST WEST EAST & MID CITY COMMUTER Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Listened at all * 85% 80% 87% 86% 89% 92% 85% 84% 81% Any National 50% 54% 43% 48% 50% 49% 49% 51% 54% Any RTE Radio 39% 42% 35% 37% 36% 39% 38% 40% 42% Any RTE Radio 1/ RTÉ 2FM /RTE Lyric FM 39% 42% 35% 37% 36% 37% 38% 40% 42% RTE Radio 1 30% 36% 28% 28% 27% 28% 27% 32% 35% RTE 2FM 9% 7% 6% 9% 9% 10% 12% 7% 7% RTE Lyric FM 4% 5% 6% 4% 3% 3% 3% 4% 4% Today FM 11% 8% 8% 12% 16% 11% 11% 10% 8% Newstalk 13% 18% 10% 10% 12% 10% 11% 15% 17% Any Regional/Local/M-City/D-C# 56% 41% 64% 59% 62% 71% 53% 51% 43% Classic Hits 4FM 4% 10% 7% 4% Radio Nova 5% 5% Beat 102-103 12% Spin South West 11% iRadio NW 11% iRadio NE 5% FM104 12% 98FM 11% Q102 9% Sunshine 106.8 8% Spin 1038 6% Corks 96FM / C103 45% C103 (Corks 103FM) 23% Cork’s 96FM 27% Corks Red FM 25%
* Indicates the proportion tuning to the station at some time on the day. # Any regional/local/M-City/D-C includes any audience to a local station, to Beat 102-103, Spin Sth West, iRadio, Classic Hits 4FM & Radio Nova.
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All Adults Aged 15+ Table 5: Share of Listening (7am – 7pm)
CO. CO. SOUTH SOUTH NORTH NORTH MULTI- DUBLIN NATIONAL DUBLIN CORK EAST WEST WEST EAST & MID CITY COMMUTER Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays (change from (change from (change from (change from (change from (change from (change from (change from (change from Jan-Dec’18) Jan-Dec’18) Jan-Dec’18) Jan-Dec’18) Jan-Dec’18) Jan-Dec’18)) Jan-Dec’18) Jan-Dec’18) Jan-Dec’18) Any National 45.2% +0 52.7% -1.3 35.3% +0.6 43.9% -0.3 44.6% +2.8 38.8% -1.4 49.3% +0.8 47.3% +0.2 53.3% -1.0 Any RTE Radio 30.9% +0 37.8% -0.9 24.7% -0.1 29.3% -0.5 26.2% -0.3 25.9% +0.4 34.4% +1.5 32.8% +0.1 38.0% -0.7 RTÉ Radio 1 21.8% -0.1 31.1% -1.3 15.6% --0.5 20.2% -0.2 17.4% -0.4 17.3% +0.3 21.5% +1.6 24.4% -0.2 30.9% -0.9 RTÉ 2FM 7.0% +0 4.0% +0 6.1% -0.1 7.5% +0 7.9% +0.1 6.8% +0.2 11.0% -0.1 5.9% +0 4.7% -0.1 RTE Lyric FM 1.7% +0 2.5% +0.3 2.6% +0.3 1.3% +0 0.8% +0.1 0.9% -0.4 1.8% +0 2.1% +0.1 2.2% +0.1 Today FM 7.4% +0 4.4% -0.2 5.5% +0.7 8.9% +0.3 12.7% +1.9 8.3% -1.4 7.6% -0.5 6.6% +0.1 5.1% -0.2 Newstalk 6.8% -0.1 10.4% -0.2 5.0% +0 5.7% -0.1 5.6% +1.2 4.5% -0.5 7.2% -0.3 7.9% +0 10.1% -0.3 Any Regional/Local/M-City/D-C# 54.8% +0 47.3% +1.3 64.7% -0.6 56.1% +0.3 55.4% -2.8 61.2% +1.4 50.7% -0.8 52.7% -0.2 46.7% +1.0 Classic Hits 4FM 3.0% +0.2 5.5% -0.2 4.5% -0.1 2.8% -0.1 Radio Nova 3.7% -0.2 3.7% -0.1 Beat 102-103 16.0% +0.2 Spin South West 11.4% -0.8 iRadio NW 10.2% -0.4 iRadio NE 8.1% -0.1 FM104 10.3% +0.4 98FM 8.2% -0.1 Q102 6.9% +0.5 Sunshine 106.8 7.1% -0.3 Spin 1038 7.3% +0.6 Corks 96FM / C103 35.8% +1.0 C103 (Corks 103FM) 13.6% +0.3 Cork’s 96FM 22.2% +0.7 Corks Red FM 23.0% -1.4 Mean No. of Minutes 230 +0 210 +1 304 +0 234 -2 201 -7 243 +2 205 +2 229 +0 211 +2
# Any regional/local/M-City/D-C includes any audience to a local station, to Beat 102-103, Spin Sth West, iRadio, Classic Hits 4FM & Radio Nova.
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Adults Aged 15-24 Table 6: Share of Listening (7am – 7pm)
CO. CO. SOUTH SOUTH NORTH NORTH MULTI- DUBLIN NATIONAL DUBLIN CORK EAST WEST WEST EAST & MID CITY COMMUTER Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Any National 24.6% 16.0% 27.9% 25.5% 28.3% 27.1% 25.5% 23.7% 18.0% Any RTE Radio 16.4% 10.3% 19.9% 14.9% 17.9% 19.7% 16.1% 16.8% 12.8% RTE Radio 1 4.5% 7.5% 0.1% 3.2% 1.7% 5.6% 3.7% 4.8% 8.4% RTE 2FM 10.7% 2.2% 16.2% 11.5% 16.1% 12.2% 11.8% 10.2% 3.3% RTE Lyric FM 0.9% 0.6% 3.6% 0.1% 0.0% 0.6% 0.6% 1.6% 1.1% Today FM 5.2% 1.0% 3.9% 7.2% 8.0% 6.3% 6.6% 3.2% 1.4% Newstalk 3.1% 4.7% 4.1% 3.4% 2.4% 1.1% 2.8% 3.6% 3.9% Any Regional/Local/M-City/D-C# 75.4% 84.0% 72.1% 74.5% 71.7% 72.9% 74.5% 76.3% 82.0% Classic Hits 4FM 3.0% 3.6% 3.8% 2.3% Radio Nova 2.8% 3.7% Beat 102-103 54.1% Spin South West 54.7% iRadio NW 50.4% iRadio NE 39.4% FM104 20.0% 98FM 8.0% Q102 5.4% Sunshine 106.8 5.2% Spin 1038 39.2% Corks 96FM / C103 20.6% C103 (Corks 103FM) 2.2% Cork’s 96FM 18.4% Corks Red FM 46.7% Mean No. of Minutes 141 125 170 177 117 138 127 131 124
# Any regional/local/M-City/D-C includes any audience to a local station, to Beat 102-103, Spin Sth West, iRadio, Classic Hits 4FM & Radio Nova.
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Adults Aged 15-34 Table 7: Share of Listening (7am – 7pm)
CO. CO. SOUTH SOUTH NORTH NORTH MULTI- DUBLIN NATIONAL DUBLIN CORK EAST WEST WEST EAST & MID CITY COMMUTER Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Any National 35.2% 27.8% 29.4% 35.8% 46.8% 38.4% 39.7% 33.0% 29.8% Any RTE Radio 20.5% 15.4% 19.8% 20.3% 25.7% 21.3% 22.6% 19.6% 16.7% RTE Radio 1 6.3% 9.6% 3.0% 7.0% 4.3% 5.7% 4.1% 6.9% 9.5% RTE 2FM 13.2% 3.9% 15.5% 13.0% 20.9% 14.2% 18.2% 11.1% 5.4% RTE Lyric FM 0.9% 1.9% 1.3% 0.3% 0.4% 0.6% 0.3% 1.4% 1.7% Today FM 9.5% 4.1% 4.8% 12.0% 17.3% 14.8% 11.5% 7.3% 5.1% Newstalk 5.1% 8.2% 4.9% 3.5% 3.7% 2.3% 5.6% 6.2% 7.9% Any Regional/Local/M-City/D-C# 64.8% 72.2% 70.6% 64.2% 53.2% 61.6% 60.3% 67.0% 70.2% Classic Hits 4FM 4.0% 4.4% 4.3% 3.9% Radio Nova 3.5% 3.9% Beat 102-103 40.3% Spin South West 35.6% iRadio NW 34.7% iRadio NE 24.0% FM104 19.3% 98FM 11.4% Q102 7.8% Sunshine 106.8 4.3% Spin 1038 21.7% Corks 96FM / C103 27.1% C103 (Corks 103FM) 3.4% Cork’s 96FM 23.7% Corks Red FM 38.1% Mean No. of Minutes 175 156 235 209 142 173 154 170 157 # Any regional/local/M-City/D-C includes any audience to a local station, to Beat 102-103, Spin Sth West, iRadio, Classic Hits 4FM & Radio Nova.
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Adults Aged 35+ Table 8: Share of Listening (7am – 7pm)
CO. CO. SOUTH SOUTH NORTH NORTH MULTI- DUBLIN NATIONAL DUBLIN CORK EAST WEST WEST EAST & MID CITY COMMUTER Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Any National 48.0% 60.1% 37.0% 46.6% 44.1% 38.9% 52.1% 51.4% 60.3% Any RTE Radio 33.9% 44.6% 26.2% 32.2% 26.4% 27.0% 38.0% 36.6% 44.4% RTE Radio 1 26.2% 37.6% 19.5% 24.5% 20.4% 20.0% 26.7% 29.4% 37.3% RTE 2FM 5.3% 4.0% 3.2% 5.7% 4.9% 5.0% 8.9% 4.4% 4.5% RTE Lyric FM 2.0% 2.6% 3.1% 1.6% 0.8% 0.9% 2.3% 2.3% 2.4% Today FM 6.8% 4.5% 5.8% 8.0% 11.6% 6.8% 6.5% 6.4% 5.2% Newstalk 7.3% 11.0% 5.1% 6.4% 6.1% 5.1% 7.7% 8.4% 10.8% Any Regional/Local/M-City/D-C# 52.0% 39.9% 63.0% 53.4% 55.9% 61.1% 47.9% 48.6% 39.7% Classic Hits 4FM 2.7% 5.9% 4.6% 2.5% Radio Nova 3.7% 3.6% Beat 102-103 8.2% Spin South West 5.9% iRadio NW 4.4% iRadio NE 3.3% FM104 7.6% 98FM 7.3% Q102 6.6% Sunshine 106.8 8.0% Spin 1038 3.0% Corks 96FM / C103 38.5% C103 (Corks 103FM) 16.8% Cork’s 96FM 21.7% Corks Red FM 18.4% Mean No. of Minutes 252 234 334 244 222 268 227 254 235
# Any regional/local/M-City/D-C includes any audience to a local station, to Beat 102-103, Spin Sth West, iRadio, Classic Hits 4FM & Radio Nova.
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All Adults Aged 15+ Table 9: Average Weekday Yesterday Listenership & Share Of Listening (7am-7pm) For Local Stations
Yesterday Listenership Market Share (7-7) Weekdays Weekdays Station Area (change from Jan-Dec’18) (change from Jan-Dec’18) % % % % Kildare (KFM) 27% +1 23.5% -2.5 Louth/Meath (LMFM) 24% -2 27.6% -1.7 Kilkenny/Carlow (KCLR 96FM) 33% +2 31.3% +0.8 Laois/Offaly/Westmeath (Midlands 103) 29% -1 26.8% +1.0 Wexford (South East Radio) 41% +2 37.4% +0.3 Wicklow (East Coast FM) 32% -3 25.1% -4.9 Limerick (Live 95FM) 36% -3 28.0% -4.3 Tipperary (Tipp FM) 37% +1 35.6% +0.2 Waterford (WLR FM) 48% -1 43.3% -1.6 Clare (Clare FM) 40% +0 35.0% -0.8 Kerry (Radio Kerry) 47% +1 48.7% +0.4 Galway (Galway Bay FM) 33% +0 28.6% -0.4 Mayo (MWR) 65% +2 57.8% +3.0 Roscommon/Longford/ Sth Leitrim/ Cavan/ Monaghan 46% +1 46.1% +0.3 Roscommon/Longford/Sth Leitrim (Shannonside 104FM) 53% +1 44.2% -0.7 Cavan/Monaghan (Northern Sound) 39% +0 49.0% +2.0 Donegal South/Sligo/Nth Leitrim (Ocean FM) 48% +0 31.6% +0.8 Donegal Nth (Highland Radio) 59% +2 63.5% +4.6
* * * * * * These figures are the copyright of JNLR. When quoting, please acknowledge the source “JNLR/Ipsos MRBI 2019/1 (April 2018 to March 2019)”. The Report provides information on all individual stations over a range of demographics and special interest categories. The full report can be purchased from Ipsos MRBI. Tel. 01-438 9000. Copyright: JNLR 2019/1 issued 2nd May 2019
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Radio Broadcast Regions
Region Component Counties/Franchise Areas
South East Carlow, Kilkenny, Wexford, Waterford & Tipperary South Riding
South West Limerick, Clare, Kerry, Tipperary North Riding & South West Laois*
North West Galway, Mayo, Roscommon, Longford, Leitrim, Sligo & Donegal
North East & Midlands Kildare, Louth, Meath, Laois*, Offaly, Westmeath, Cavan & Monaghan
Multi-City Full counties Dublin, Cork; Limerick; Clare and Galway and part counties Kildare, Meath and Wicklow.
Dublin Commuter Dublin and part counties Kildare, Meath and Wicklow.
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