CULTUREINVEST!-CONGRESS PROGRAM 2020 Location: Hans-Otto-Theater Reithalle Fabrik T-Werk Kunstraum Fluxus Waschhaus EUROPE’S LEADING CULTURE CONGRESS MAIN PANEL A. B. C. D. E. WORKSHOP DO 26.11. CLIMATE, CRISIS & CULTURE GREEN CULTURAL MANAGEMENT DIGITAL TRANSFORMATION WORK CLIMATE & RECRUITING CULTURAL FACILITIES RURAL AREAS CULTURAL DEVELOPMENT KLIMANEUTRAL. Topic Partner causales DEMOKRATISCH. Moderation Stephan Abarbanell Dr. Annett Baumast Holger Kurtz Prof. Dr. Oliver Scheytt Dr. Pablo v. Frankenberg Claudia Kühn Dr. Eckhard Braun

8:00 — 9:00 Check-In

9:00 — 9:45 Opening Session | Moderation: Andrea Thilo | Hans-Conrad Walter, Causales GmbH, Managing Partner PARTIZIPATIV. Noosha Aubel, Councillor Education, Culture,Youth an9d: 0Sp0o—rt9 o:4f t5 he State Capital Potsdam Dr. Manja Schüle, Minister for Science, Research and Culture of the State of Brandenburg Keynote: , Federal President of the Green Party

Inspiring cultural leadership for Technology as foundation for a sustainable The Role of Recruitment For a Functioning Impacts of climate change on historic Off to the counrty! – Opportunities and Welcome 10:00 — 10:45 Challenge Climate Change! Dr. Robert Habeck, Federal President of Green Party a sustainable future (tbc) digital transformation in the areas of arts Work Climate (Conversation) buildings and interior conditions challenges for art and culture in rural areas Noosha Aubel, Councillor Education, Culture, Prof. Dr. Dr. Hans Joachim Schellnhuber, Director Alison Tickell, Julie's Bicycle, and culture Jasmin Vogel, Kulturforum Witten, CEO | Dr. Johanna Leissner, Fraunhofer-Gesellschaft / Brigitte Faber-Schmidt, Cultural Region Branden - Youth and Sport of the State Capital Potsdam 25.—2 7. November 2020 Emeritus of the Potsdam Institute for Climate Founder Timo Deiner, SAP Deutschland SE & Co KG, Dr. Henning Mohr: Cultural-political society e.V., Forschungsallianz Kulturerbe (German Research burg, Managing Director Impact Research Innovation Guy, Office of the CTO DE Head of Institute Alliance Cultural Heritage), Introduction PROGRAM OVERVIEW Dr. Sabine Schormann, Documenta, Scientific representative Dr. Birgit-Katharine Seemann, Municipality Potsdam, General Director Head of the Department of Culture and Museum

Veranstalter*in Hauptfördernde Premiumpartner*innen 10:45 — 11:00 Pause Ivana Scharf 11:00 — 11:30 Sustainable Cultural Transformation Best Practice & experiments: New networks as Extended Theatre : How digital transformation Can Culture Change Communities? Enabling Cities and Landscapes To Develop Reviving rural areas through culture – Input Dr. Stephan Muschick, innogy Stiftung, bridges to a climate-neutral future for culture can transform performing arts ecosystem Neil Peterson, Inside Track, Towards a Better Future Galway2020 and its challenges Prof. Dr. Hans-Peter Noll, Foundation Zollverein, Managing Director and the media Jonathan Thonon Managing Director MVRDV Representative, designated Marilyn Gaughan-Reddan, European Capital of CEO Michelle Müntefering (requested), Jacob Bilabel, Head of Network in Théâtre de Liège, European Project Director Director Satellite MVRDV Office in Culture, Galway 2020, Head of Programme Minister of State for International Cultural Policy Culture and Media at the Federal Foreign Office M A I N F O U N D E R Dr. Stefan Körner, Stiftung Fürst-Pückler-Museum Park & Schloss Branitz, CEO 11:30 — 11:45 Pause Pause

11:45 — 12:15 Sustainability from strategy to implementati - Digital visitor guides in culture: Recruitment in the Digital Age – Digital Twin Technology Vision Reinvent the middle on, the case of the Lyon Opera participation for (literally) everyone An Introduction Natural History Museum Gerrit Gohlke, Neue Auftraggeber, Thierry Leonardi, Independent Antonia Simon, Business Development Culture Dirk Schütz, KM Kulturmanagement Network Richard Hinton, Natural History Museum London, Head of regional development Workshop consultant, representing Lyon Opera Jasdan Joerges, Managing Director GmbH, Managing Director Head of Enterprise Architecture and Planning Development of a charter as a P R E M I U M P A R T N E R MicroMovie Media GmbH green cultural location Green New Culture Deal , Member of the , 12:15 — 12:30 Cultural Policies Spokesman for the Green Party Pause Bettina Jahnke, Hans Otto Theater, Recruitment: 12:30 — 13:00 Artistic Director Sustainable music: the challenges Home Delivery – cultural reach out in times ufaFabrik Berlin – environmentally friendly A free theater, away from metropolises, Events and Sustainability (Conversation) Noosha Aubel, Councillor Education, Culture, for the classical music world of societal change and jointly operated since 1979 in the middle of nature Youth and Sport of the State Capital Potsdam Fredrik Österling, Helsingborg Symphony Roland Haring, Ars Electronica, Adrienne Boros, Berlin International Film Festival, Frido Hinde, Internationales Kulturcentrum Tobias Morgenstern, Theater am Rand, Orchestra Technical Director Administration Manager ufaFabrik e.V., Managing Director Artistic Director Solveig Eckert, Salzburger Festspiele, Head of HR 13:00 — 14:00 Lunch break C O N T A C T MAIN PANEL F. G. H. I. J. WORKSHOP DEMOCRACY & CULTURE FUNDING PROGRAMS TICKETING & CUSTOMER RELATION SUSTAINABLE CULTURAL TOURISM OUTREACH CULTURAL DEVELOPMENT Causales – Gesellschaft für Kulturmarketing und Kultursponsoring mbH Bötzowstraße 25 Topic Partner 10407 Berlin, Telefon: +49 (0)30.53 214 391 Moderation Peter Grabowski Lea Stöver Henry Brinker Anna Kleeblatt Lara Buschmann Ivana Scharf Markus Exner Fax: +49(0)30. 53 21 5337 www.kulturmarken.de 14:00 — 14:45 Focus variety – how democratic CREATIVE EUROPE – What's next? (tbc) The emperor's green clothes - about credibility (tba) Smart and resilent – Sustainable destination A way to more diversity in cultural Welcome are our cultural institutions? Walter Zampieri, European Comission, and green washing Prof. Dr. Helmut Hasenkox, emschertainment management institutions: Outreach Dr. Manja Schüle, Minister for Science, Prof. Dr. Oliver Scheytt, KULTUREXPERTEN and Head of Culture Policy Marcus Bartelt, buerobartelt concepts, GmbH, Managing Director Prof. Dr. Hartmut Rein, Eberswalde University for Dagmar Wunderlich, Freelance cultural Research and Culture of the State of Brandenburg KULTURPERSONAL GmbH, Managing Director and Intercultural Dialogue Owner , Director ZENAT and media manager Heike Bohmann, Musikfestspiele Sanssouci and Nikolaisaal Potsdam gGmbH, Managing Director Introduction Prof. Dr. Hermann Parzinger, Prussian Cultural Heri - Samo Darian, TRAFO – Models for changing culture, tage Foundation, President program manager Key:

14:45 — 15:00 Pause

15:00 — 15:30 Dare more democracy Cultural Funding in times of Corona Communicate sustainability in the cultural field Trends in European ticketing – What are the Cultural tourism in Brandenburg – a contribu - Civic spirit, curiosity and devotion, Input Prof. Dr. Ulrike Guérot, Political scientist André Wilkens, European Cultural Jakob Christof Kunzlmann, Bertelsmann Foundati - learnings from Covid19 tion for more sustainability? facing the future at Manchester Museum Dr. Uwe Koch, Ministry for Science, & publicist Foundation, Director on, Project Manager Dr. Klaus Zemke, Ticketmaster Germany, Dieter Hütte, TMB Tourismus-Marketing Branden - Esme Ward, Museum Manchester, Director Research and Culture of the State of Brandenburg, Lecture in English otherwise Julia Wissert, Theater , Artistic Director General Manager burg GmbH, Managing Director Cultural Development Lausitz German Dr. Michael Merschmeier, Der Theaterverlag, Publisher

15:30 — 15:45 Pause

15:45 — 16:15 Culture and Climate - How to fund both (tbc) Sustainable event management – walk your talk Successful CRM – how to compete Dubrovnik – Respect the City 2020 culture@home: Translated simultaneously Alison Tickell, Julie's Bicycle, Founder Isolde Magin-Konietzka, German Council for Sustai - in the relationship dimension Ana Hrnic, Dubrovnik Tourism Board, Director When your audience stays at home … Workshop nable Development, Consultant for sustainable Helen Dunnett, Helen Dunnett, HD Consulting, Winfried Hanuschik, Crescendo, Publisher either to English or German Development of recommendations event management Director for action for rural areas Diversity Matters Prof. Dr. Stephan Weber (angefragt), 16:15 — 16:30 Museum für Islamische Kunst, Direktor Pause Sandrine Micossé-Aikins, 16:30 — 17:00 Diversity Art Culture, Leitung Subsidiy programs and public consultancy Sustainable advertising – in printing! Discussion: Application and ticket sales Culture and Heritage for Responsible, Concerts with audio guide, Shermin Langhoff (angefragt), offers to reduce the of Max Arnold, ARNOLD group, Managing Director taking into account “climate neutral, digital, Innovative and Actions sign language and in the dark Maxim Gorki Theater, Künsterische Leitung cultural facilities democratic, participative” | Panelists: Cultural Manos Vougioukas, European Cultural Auli Eberle, Nikolaisaal Potsdam, Hearing Bert Tschirner, WFBB Brandenburg Energy Agency, professionals, representatives of the advertising Tourism Network ECTN, Mediation and Music Culture Education Team Leader industry ticket industry Secretary-General 19:00 — 1:00 AWARD CEREMONY OF THE EUROPEAN CULTURAL BRAND AWARD AT THE NIKOLAISAAL INCL. AFTER-AWARD-PARTY CULTUREINVEST!-CONGRESS PROGRAM 2020 Location: Hans-Otto-Theater Reithalle Fabrik T-Werk Kunstraum Fluxus Waschhaus MAIN PANEL K. L. M. N. O. WORKSHOP Information PARTICIPATION & CULTURE SUSTAINABLE PARTNERSHIPS TRANSFORMATION & INNOVATION DIGITAL SOLUTIONS CLIMATE AS ARTISTIC CONTENT? URBAN CULTURE FR 27.11. All participants, speakers and partners are cordially invited to the Opening Party on November 25th in the Barberini Topic Partner Museum.

When you are accredited on the morning of the first day of the Congress, you will receive your congress folder inclu - Moderation Stefan-Andreas Casdorff Fritz Lietsch Christina Barandun Dr. Kiyomi v. Frankenberg Elke Buhr Bernadette Spinnen Bernd Fesel ding further information.

9:00 — 10:00 Check-In After the Opening Session you are invited to move freely 10:00 — 10:45 Culture for everyone. Or: culture of everyone? Between Corona and other challenges: Trends Innovations in cultural institutions Digital sustainability: How administrations We Made it All Up – Resilent Cultural Strategies New construction of a multi-line house in Input between the parallel theme forums. Please allow approx. Esme Ward, Manchester Museum, Director and developments in entrepreneurial cultural Dr. Henning Mohr, Head of Institute for and cultural institutions benefit from open Ian Garrett, Centre for Sustainable times of Fridays for Future, Corona and the European Green Deal: Gabriele Landwehr, former Head of promotion in Germany Cultural Policy source applications Practice in the Arts, Director desire for sustainability starting point for a sustainable cultural policy? 5 minutes to reach the halls on foot. Goethe-Institut Abu Dhabi Dr. Franziska Nentwig, Association of Arts and Cul - of the Cultural-political society e.V. Dr. Christian Knebel, publicplan GmbH, Martin Witkowski, Monheimer Kulturwerke, Dr. Ralf Weiß, REFLEXIVO Büro für Jochen Sandig, Ludwigsburger Schlossfestspiele, ture of the German Economy at the Federation of Managing Director Managing Director Innovation und Wandel, The entire Main Panel will be translated simultaneously. In Artistic Director German Industries e. V., Managing Director Managing Director addition, some lectures and discussions will also be transla - 10:45 — 11:00 Pause ted simultaneously.

11:00 — 11:30 Courageously sustainable! What is cultural fun - Neighborhood becomes partnership – Design Thinking - an approach for Building a digital society for all – The climate crisis as a complexity problem Culture rebranding of (micro)destinations: The congress center with accreditation, catering, exhibitors Best Practice of a long-term and creative work & entrepreneurship lessons from e-Estonia Case study Novi Sad – European Capital ding doing for an environmentally friendly future? and cooperation mandate and information center is located in the Schinkelhalle. Prof. Dr. Markus Hilgert, Secretary General of the diverse sponsorship partnership Sabrina Meyfeld, Founder & Coach Anett Numa, e-Estonia, N.N., Institute for Advanced of Culture Cultural Foundation of the States | Dr. Christian Bettina Reinhart, Theaterhaus Stuttgart e.V., Digital Transformation Adviser (IASS), Research Group Leader Nemanja Milenkovi c’ , Foundation Novi Sad Ehler, Menber of the European Parliament | Clemens Administrative management, 2021, CEO Pflanz, European Cultural and Creative Industries Alli - Mercedes-Benz bank representative ance, Vice-Chairman | Edilia Gänz, Fedora, Director 11:30 — 11:45 Pause Workshop & Discussion 11:45 — 12:15 “We have an appointment with Bayer!” Philips and Rijksmuseum: On the (Im-)Possibility of Managing Co-Creation Citizen-friendly digital administrative services WORLD CLIMATE THEATER and CLIMATE POP Cultural policy concepts Walter Zampieri, European Comission, a sustainable and viable partnership Christian Holst, University of Lüneburg, Prof. Dr. Andreas Meyer-Falcke, CIO of the State of UP THEATER – How climate theater can Dr. Birgit-Katharine Seemann, Municipality Pots - Head of Culture Policy and Intercultural Dialogue Shuttle Bus Service Hanneke Beynen, Rijksmuseum Amsterdam, Program Coordinator North Rhine-Westphalia connect people dam, Head of the Department of Culture and Johanna Leissner, Fraunhofer-Gesellschaft/ Solidarity through living together – Corporate Sponsorships Natalie Driemeyer, Hans Otto Theater, Dramaturge Museum Forschungsallianz Kulturerbe (German Research As a participant of the 12th CultureInvest! Congress, the Ope - Urban space as a guarantee for tolerance Nathalie Lam, Philips, Head of Global Sponsorship Alliance Cultural Heritage), and participation? ning Party and the Award Ceremony, we offer a free shuttle ser - Scientific representative Leoluca Orlando, Mayor of Palermo 12:15 — 12:30 Pause Christian Steinau, Ludwig-Maximilians-Universität vice from selected hotels in Potsdam to the Congress locations. Hedwig Fijen, Manifesta, Director München, Research Associate etc. More information at www.cultural-brands.com 12:30 — 13:00 Mike Schubert, Mayor of Potsdam New relationship formula: 5 x E = N Change Now! A DIY Toolkit for Learning administration: Escaping ruangrupas documenta fifteen – on lumbung The Art of the Future – The municipal Shuttle Clemens Pflanz, European Cultural and Cultural Institutions the complexity with data and standards and sustainability strategy of a sustainable culture in Dresden — Service Creative Industries Alliance, Vice-Chairman Jérémie McGowan, Designer , Member of the Bundestag Dr. Sabine Schormann, documenta und Museum Juliane Moschell, City of Dresden, (Digital Agenda Committee) Fridericianum gGmbH, General Director Head of Department Culture and Communication

Congress App

13:00 — 14:00 Lunch break

14:00 — 15:30 FINAL DEBATE

HOW INNOVATION-FRIENDLY IS THE EUROPEAN CULTURAL MARKET? THE CHALLENGE OF CLIMATE, DEMOCRATIZATION, PARTICIPATION Would you like to compile your own congress program digitally, MODERATION: PETER GRABOWSKI , THE CULTURAL-POLITICAL REPORTER get in contact with other congress participants and be informed about changes to the congress program? MARIYA GABRIEL (REQUESTED) | EU-KOMMISSARIN FÜR INNOVATION, JUGEND UND KULTUR | EUROPEAN COMMISSIONER FOR INNOVATION, RESEARCH, CULTURE, EDUCATION AND YOUTH MICHELLE MÜNTEFERING (REQUESTED), MINISTER OF STATE FOR CULTURAL AFFAIRS AT THE FEDERAL FOREIGN OFFIC ERHARD GRUNDL, MEMBER OF THE BUNDESTAG, CULTURAL POLICIES SPOKESMAN FOR THE GREEN PARTY Download the new congress app! BERND FESEL, EUROPEAN CREATIVE BUSINESS NETWORK, MANAGING DIRECTOR

B 1 Hans Otto Theater 1 1 Schiffbauergasse er 8 l Check-In, Opening Session, Main Panels, Final Debate in 10 2 Museum Barberini Nuthestraße er st 2 Fabrik 9 5 ra 3 Nikolaisaal Potsdam ße Tracks 4 6 3 Fluxus + 7 4 B&B Hotel Potsdam Tracks 3 6 5 Mercure Hotel 4 T-Werk Tracks 6 Hotel am Brandenburger Tor 7 8 3 www.kulturmarken.de For a culture-friendly climate 5 Kunsthaus 7 MAXX by Steigenberger www.cultural-brands.com and a climate-friendly culture Tracks, relaxation roo m »Zwischenraum« Sanssouci Potsdam 2 6 Schinkelhalle 8 Potsdam Hotel Am Jägertor 1 Check-In, Catering, Exhibition H 9 Altstadt Hotel Potsdam a 2 v 7 Waschhaus e l Workshops 10 NH Hotel Potsdam ee er S 8 Tief Reithalle 5 Tracks 4

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