BREWING JUSTICE: FAIR TRADE COFFEE, SUSTAINABILITY, AND SURVIVAL PDF, EPUB, EBOOK

Daniel Jaffee | 432 pages | 12 Sep 2014 | University of California Press | 9780520282247 | English | Berkerley, United States Brewing Justice by Daniel Jaffee - Paperback - University of California Press

Studying the strategies of firms that are moving away from these two poles i. We used this approach to analyze a case study of the U. We identified three firms that account for the highest proportion of U. We found an inverse relationship between firm size and demonstrated commitment to sustainability ideals, and the two larger firms were much less likely to acknowledge conflicts between size and sustainability in their public discourse. We conclude that similar efforts to increase sustainability marketing for other products and services should be more skeptical of approaches that rely on primarily on the participation of large, profit-driven firms. View on mdpi. The sociological literature on social movement organizations SMOs has come to recognize that under neoliberal globalization many SMOs have moved from an emphasis on the state as the locus of change toward a focus on corporations as The sociological literature on social movement organizations SMOs has come to recognize that under neoliberal globalization many SMOs have moved from an emphasis on the state as the locus of change toward a focus on corporations as targets. This shift has led some SMOs to turn to forms of market-based private regulatory action. The use of one such tactic—voluntary, third-party product certification—has grown substantially, as SMOs seek ways to hold stateless firms accountable. This article explores the case of the international fair trade movement, which aims to change the inequitable terms of global trade in commodities for small farmers, artisans, and waged laborers. It explores intramovement conflicts over the terms for and the effects of corporate participation in fair trade, and illuminates tensions between conceptualizations of fair trade as movement, market, and system. The article makes two arguments. First, while fair trade has succeeded partially in reembedding market exchange within systems of social and moral relations, it has also proved susceptible to the power of corporate actors to disembed the alternative through a process of movement co-optation. Second, it argues that co-optation takes a unique form in the context of social movements whose principal tools to achieve social change are certification and labeling: it occurs primarily on the terrain of standards, in the form of weakening or dilution. View on academic. Recent years have seen a substantial increase in alternative agrifood initiatives that attempt to use the market to curtail the negative social and environmental effects of production and trade in a globalized food system. These alternatives pose a challenge to capital accumulation and the externalization of environmental costs by large agribusiness, trading and retail firms. Yet the success of these alternatives also makes them an inviting target for corporate participation. This article examines these dynamics through a case study of the two most significant such food system alternatives—organics and fair trade—focusing on corporate involvement in establishing and renegotiating the standards undergirding these initiatives. We compare the development of and contestation over the standards for both certified organic and certified fair trade, with particular attention to the U. We provide a brief history of their parallel processes of rapid growth and market mainstreaming. We examine claims of cooptation by movement participants, as well as the divergences and similarities between the organic and fair trade cases. Analyzing these two cases provides useful insights into the strategic approaches that corporate firms have deployed to further capital accumulation and to defuse threats to their profit margins and to status quo production, pricing, labor, trading and retailing practices. It can also offer valuable lessons regarding the most effective means of responding to such counter-reforms and of protecting or reasserting the more transformative elements at the heart of these alternative systems. This article examines the development of and contestation over the standards for certified fair trade, with particular attention to the U. It offers a theoretical framework based in the literatures on agrifood systems, social movements, and public-choice economics, for understanding the corporate response to alternative markets such as fair trade. The article suggests a typology of responses by social movement actors to this increased corporate participation, and assesses the relevance of the U. Coauthors: Jack R. Kloppenburg, Jr. Monroy air trade is typically understood as an alternative market system that aims to right historically inequitable terms of trade between the geopolitical North and South and foster more We profile five such initiatives in the United States and two in Mexico. The U. View on er. Fair trade is a fast-growing alternative market intended to bring better prices and greater social justice to small farmers around the world. But what does a fair-trade label signify? This vivid study of coffee farmers in Mexico offers This vivid study of coffee farmers in Mexico offers the first thorough investigation of the social, economic, and environmental benefits of fair trade. Based on extensive research in Zapotec indigenous communities in Oaxaca, Brewing Justice follows the members of the cooperative Michiza, whose organic coffee is sold on the international fair-trade market, and compares them to conventional farming families in the same region. Brewing Justice paints a clear picture of the dynamics of the fair-trade market and its relationship to the global economy. It concludes with recommendations to strengthen and protect the integrity of fair trade. This updated edition includes a substantial new chapter that assesses recent developments in both coffee-growing communities and movement politics, offering a guide to navigating the shifting landscape of fair-trade consumption. View on ucpress. Este estudio de los productores de El libro concluye con recomendaciones enfocadas en fortalecer y proteger la integridad del comercio justo. View on archives. Book Chapters. Fair Trade more. Social Movements , Fair Trade , and Fairtrade. View on global. View on routledge. View on wageningenacademic. Other Publications. Visualizing Fair Trade Coffee more. Remember me on this computer. The fifth WTO ministerial meeting is in trouble. Representatives of four West African nations have made. An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while. No cover image. Read preview. Synopsis Fair trade is a fast-growing alternative market intended to bring better prices and greater social justice to small farmers around the world. But is it working? This vivid study of coffee farmers in Mexico offers the first thorough investigation of the social, economic, and environmental benefits of fair trade. Based on extensive research in Zapotec indigenous communities in the state of Oaxaca, Brewing Justice follows the members of the cooperative Michiza, whose organic coffee is sold on the international fair trade market. It compares these families to conventional farming families in the same region, who depend on local middlemen and are vulnerable to the fluctuations of the world coffee market. Written in a clear and accessible style, the book carries readers into the lives of these coffee producer households and their communities, offering a nuanced analysis of both the effects of fair trade on everyday life and the limits of its impact. Brewing Justice paints a clear picture of the complex dynamics of the fair trade market and its relationship to the global economy. Brewing Justice: Fair Trade Coffee, Sustainability, and Survival by Daniel Jaffee In contrast, Fridell argues that too much of fair trade practice has focussed on relations of exchange to the detriment of analysis of the social relations of production. The detail from the community level survey is effectively brought to life by Jaffee. However, given the importance of Michiza, the fair trade registered co-operative to which the more successful farmers in the locality belong, I would have expected more discussion of the organisation at the export level; organisations such as Michiza are the critical link in translating what fair trade can mean for producers. Nearly half of fair trade coffee is also organic and so the linkages, opportunities and tensions between these two systems at the local and international levels need more analysis. His analysis of the business models for the fair trade retailers is particularly narrow. Fair trade retailer co-operatives may be part of the future for a more democratic fair trade but there are other models of per cent fair trade companies that have been both commercially successful and have fostered the participation, including economic, of producers, as I discuss below. Moreover, was the movement ever as radical as described by Fridell? Both authors highlight the challenges brought by the success of fair trade in the market and the deals that are being conducted with mainstream companies that now want to be, and indeed have been, invited to participate. Fair trade has always been a broad church but these developments have led to a schism. Interestingly he places Jaffee in his group b. Where Fridell parts company from Jaffee is his promotion of a third vision based on material linkages between democratically organised consumers and producers. He gives some evidence of this happening at the consumer level, but acknowledges that actual linkages of solidarity between producers and consumers are declining. Indeed some producers seem to want to do things for themselves within the coffee market, with or without the fair trade paraphernalia. To its credit, FLO has revised its governance structures so that the producer voice is recognised. Jaffee hints that FLO may capitulate. It concludes by offering recommendations for strengthening and protecting the integrity of fair trade. Read preview Overview. Ataman Aksoy; John C. Beghin World Bank, Robless Chander; K. Teh Brookings Institution, Coffee Snobs Unite! We use cookies to deliver a better user experience and to show you ads based on your interests. By using our website, you agree to the use of cookies as described in our Privacy Policy. Calo, Muriel and Timothy A. Campbell, David. Charveriat, Celine. Collins, Jane. Chicago: University of Chicago Press. Conroy, Michael E. Dorward, David C. Equal Exchange. Fair Trade USA. Fair World Project. Fridell, Gavin. Toronto, Canada: University of Toronto Press. Friedland, William H. Bonanno, Lawrence Busch, William H. Friedland, Lourdes Gouveia, and Enzo Mingione. Lawrence: University Press of Kansas. Friedmann, Harriet. Frundt, Henry J. Fair Bananas! Tucson: University of Arizona Press. Can We Put an End to Sweatshops? Boston: Beacon Press. Gamson, Howard. Power and Discontent. Homewood, IL: Dorsey Press. The Strategy of Social Protest. Gereffi, Gary and Miguel Korzeniewicz. Commodity Chains and Global Capitalism. Goigoi, Palavi. Retrieved February 22, www. Goodman, David and Michael Watts. Gulbrandsen, Lars. Guthman, Julie. Voluntary Food Labels as Neoliberal Governance. Harvey, David. A Brief History of Neoliberalism. New York: Oxford University Press. Howard, Philip H. Hudson, Mark and Ian Hudson. ICE Futures. International Labor Rights Forum. Jaffee, Daniel. James, Deborah. Klein, Naomi. New York: Picador. Klooster, Dan. McAdam, Doug, John D. McCarthy, and Meyer N. Daniel Jaffee | Portland State University -

Equal Exchange. Fair Trade USA. Fair World Project. Fridell, Gavin. Toronto, Canada: University of Toronto Press. Friedland, William H. Bonanno, Lawrence Busch, William H. Friedland, Lourdes Gouveia, and Enzo Mingione. Lawrence: University Press of Kansas. Friedmann, Harriet. Frundt, Henry J. Fair Bananas! Tucson: University of Arizona Press. Can We Put an End to Sweatshops? Boston: Beacon Press. Gamson, Howard. Power and Discontent. Homewood, IL: Dorsey Press. The Strategy of Social Protest. Gereffi, Gary and Miguel Korzeniewicz. Commodity Chains and Global Capitalism. Goigoi, Palavi. Retrieved February 22, www. Goodman, David and Michael Watts. Gulbrandsen, Lars. Guthman, Julie. Voluntary Food Labels as Neoliberal Governance. Harvey, David. A Brief History of Neoliberalism. New York: Oxford University Press. Howard, Philip H. Hudson, Mark and Ian Hudson. ICE Futures. International Labor Rights Forum. Jaffee, Daniel. James, Deborah. Klein, Naomi. New York: Picador. Klooster, Dan. McAdam, Doug, John D. McCarthy, and Meyer N. McMichael, Philip. Development and Social Change. Mutersbaugh, Tad. North, Rodney. Oxfam America. Oxfam International. Packer, The. Jaffee notes that fair trade puts a face with a commodity for coffee drinkers. And as coffee prices have plummeted, fair trade remains a stable force for farmers on the edge of poverty. Jaffee won a prestigious C. Wright Mills award—for social science scholarship that gives a fresh perspective on a contemporary problem, contains theoretical and empirical evidence, and lists specific actions —for Brewing Justice. Indeed, the book provokes questions about the fair trade movement through clear writing and real world examples, making it both accessible and well-researched. Lastly, I wish he paid more attention to why the fair trade and organic food movements are so intertwined. Organic food is expensive compared to inorganic, mass-produced food. It is also healthier and better for the environment. In a similar vein, fair trade products are more expensive but arguably better produced and more ethically made. This also exacerbates class difference as people with money can consume better and more ethically grown food whereas people without have to settle for food of poorer quality. Despite its shortcomings, the strength of Brewing Justice lies in showing how multifaceted the issue is. It carries enormous amount of information with in-depth field research in Mexico to following the commodity chain coffee all the way to certifier and breweries in the United States. More importantly, it is the critique of our social structure, especially capitalism and neoliberalism. View 1 comment. Jan 28, Zygmunt Osiecki rated it liked it. This book highlights the incredible division between coffee production and the global markets. Economically, the production of Fair Trade coffee does little to satiate the fears of another crisis for these villagers. The endless stream of production costs associated with Fair Trade, such as inspection fees, and certifications negates the benefit of this form of production. In terms of sustainability this book offers a great chapter on identifying the benefit of organic, Fair Trade coffee This book highlights the incredible division between coffee production and the global markets. In terms of sustainability this book offers a great chapter on identifying the benefit of organic, Fair Trade coffee production, though in relation to the overall cost it may prove pointless. The goals of Fair Trade organizations are admirable; however, these organizers are attempting to promote social justice through symbiotic means. Maintaining the fight within an inherently corrupt system which has caused the problem in the first place will have little hope of ever gaining ground. This in depth analysis of the problem provides only temporary solutions in addressing these grievances. Aug 30, Yochi added it. Feb 22, Eileen rated it it was amazing. This is a very interesting discussion of fair trade, and the pros and cons of developing alternative markets vs mainstreaming fair trade in exisiting markets. Jaffee highlights the very significant limits to fair trade, while also making clear that producers do marginally benefit even as much but not all of fair trade remains a top-down, neo-colonial system. His arguments in favour of improving fair trade are compelling. While an academic book, it is well written and very readable. Apr 07, Lorina is currently reading it Recommends it for: Anyone who cares about social justice. The history and economics of fair trade. That we don't have to believe what has been taught that the free market is the best market. We can enter into the paralel market that gives 3rd world farmers a chance to make a fair living. Still reading, so still deciding on all of this. Apr 07, Erin marked it as aborted Shelves: school. Jun 26, HiThero rated it really liked it Recommends it for: someone interested in economic and social issues, esp on a global scale. Explains the concepts of free trade vs. Jason rated it it was amazing May 01, Stacey Jane rated it liked it Dec 12, Matthew rated it did not like it Jun 09, Evangeline rated it really liked it Dec 21, Shelby Moser rated it really liked it Jul 29, Dana rated it really liked it Jul 14, Marcela Moreno rated it it was amazing Dec 27, Allie rated it liked it Jan 09,

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Michiza members also benefit the community through local spending, wages for extra work, environmental protection, and less reliance on coyote middlemen to sell coffee. Brewing Justice also takes an overview of fair trade certifiers and their relationship with coffee giants like Starbucks and Folgers. As fair trade goes mainstream and rules are bent for major companies, Jaffee argues that policies need to be applied equally and presents recommendations to retain the integrity of fair trade labels. Jaffee notes that fair trade puts a face with a commodity for coffee drinkers. And as coffee prices have plummeted, fair trade remains a stable force for farmers on the edge of poverty. Jaffee won a prestigious C. Wright Mills award —for social science scholarship that gives a fresh perspective on a contemporary problem, contains theoretical and empirical evidence, and lists specific actions—for Brewing Justice. New York: Oxford University Press. Howard, Philip H. Hudson, Mark and Ian Hudson. ICE Futures. International Labor Rights Forum. Jaffee, Daniel. James, Deborah. Klein, Naomi. New York: Picador. Klooster, Dan. McAdam, Doug, John D. McCarthy, and Meyer N. McMichael, Philip. Development and Social Change. Mutersbaugh, Tad. North, Rodney. Oxfam America. Oxfam International. Packer, The. Pellow, David N. Polanyi, Karl. The Great Transformation. Ponte, Stefano. Raynolds, Laura T. Raynolds, D. Murray, and J. New York: Routledge. Reed, Darryl. Renard, Marie Christine. Rigby, Dan and Sophie Brown. Rosenthal, Jonathan. Sassen, Saskia. Losing Control? Sovereignty in an Age of Globalization. New York: Columbia University Press. Schurman, Rachel. Minneapolis: University of Minnesota Press. Seidman, Gay. New York: Russell Sage Foundation. Selznick, Philip. Sklair, Leslie. Globalization: Capitalism and Its Alternatives. Starbucks and Transfair USA. Talbot, John M. Taylor, Peter Leigh. A Framework for Discussion. Thompson, Craig J. Tropical Commodity Coalition. Trumpy, Alexa. Turner, Mandy. Van Dyke, Nella, Sarah A. Soule, and Verta A. Vidal, John. Retrieved December 12, www. Weber, Klaus, L. Thomas, and Hayagreeva Rao. Oxford University Press is a department of the University of Oxford. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide. Sign In or Create an Account. Korea national university of transportation. Sign In. Advanced Search. Search Menu. Skip Nav Destination Article Navigation. Close mobile search navigation Article Navigation. Volume Article Contents Abstract. Article Navigation. E-mail: jaffee wsu. Oxford Academic. Select Format Select format. Permissions Icon Permissions. https://files8.webydo.com/9586765/UploadedFiles/4093DC5C-0879-179A-DCE2-1378374CBCC6.pdf https://static.s123-cdn-static.com/uploads/4641424/normal_601f5e1188d5c.pdf https://files8.webydo.com/9585901/UploadedFiles/5F6C4A64-2644-6113-DFA0-5030249B45BF.pdf https://files8.webydo.com/9590040/UploadedFiles/54F904B0-914E-1DBA-BC14-4EBEF16E2711.pdf