Brewing Justice: Fair Trade Coffee, Sustainability, and Survival Ebook
Total Page:16
File Type:pdf, Size:1020Kb
BREWING JUSTICE: FAIR TRADE COFFEE, SUSTAINABILITY, AND SURVIVAL PDF, EPUB, EBOOK Daniel Jaffee | 432 pages | 12 Sep 2014 | University of California Press | 9780520282247 | English | Berkerley, United States Brewing Justice by Daniel Jaffee - Paperback - University of California Press Studying the strategies of firms that are moving away from these two poles i. We used this approach to analyze a case study of the U. We identified three firms that account for the highest proportion of U. We found an inverse relationship between firm size and demonstrated commitment to sustainability ideals, and the two larger firms were much less likely to acknowledge conflicts between size and sustainability in their public discourse. We conclude that similar efforts to increase sustainability marketing for other products and services should be more skeptical of approaches that rely on primarily on the participation of large, profit-driven firms. View on mdpi. The sociological literature on social movement organizations SMOs has come to recognize that under neoliberal globalization many SMOs have moved from an emphasis on the state as the locus of change toward a focus on corporations as The sociological literature on social movement organizations SMOs has come to recognize that under neoliberal globalization many SMOs have moved from an emphasis on the state as the locus of change toward a focus on corporations as targets. This shift has led some SMOs to turn to forms of market-based private regulatory action. The use of one such tactic—voluntary, third-party product certification—has grown substantially, as SMOs seek ways to hold stateless firms accountable. This article explores the case of the international fair trade movement, which aims to change the inequitable terms of global trade in commodities for small farmers, artisans, and waged laborers. It explores intramovement conflicts over the terms for and the effects of corporate participation in fair trade, and illuminates tensions between conceptualizations of fair trade as movement, market, and system. The article makes two arguments. First, while fair trade has succeeded partially in reembedding market exchange within systems of social and moral relations, it has also proved susceptible to the power of corporate actors to disembed the alternative through a process of movement co-optation. Second, it argues that co-optation takes a unique form in the context of social movements whose principal tools to achieve social change are certification and labeling: it occurs primarily on the terrain of standards, in the form of weakening or dilution. View on academic. Recent years have seen a substantial increase in alternative agrifood initiatives that attempt to use the market to curtail the negative social and environmental effects of production and trade in a globalized food system. These alternatives pose a challenge to capital accumulation and the externalization of environmental costs by large agribusiness, trading and retail firms. Yet the success of these alternatives also makes them an inviting target for corporate participation. This article examines these dynamics through a case study of the two most significant such food system alternatives—organics and fair trade—focusing on corporate involvement in establishing and renegotiating the standards undergirding these initiatives. We compare the development of and contestation over the standards for both certified organic and certified fair trade, with particular attention to the U. We provide a brief history of their parallel processes of rapid growth and market mainstreaming. We examine claims of cooptation by movement participants, as well as the divergences and similarities between the organic and fair trade cases. Analyzing these two cases provides useful insights into the strategic approaches that corporate firms have deployed to further capital accumulation and to defuse threats to their profit margins and to status quo production, pricing, labor, trading and retailing practices. It can also offer valuable lessons regarding the most effective means of responding to such counter-reforms and of protecting or reasserting the more transformative elements at the heart of these alternative systems. This article examines the development of and contestation over the standards for certified fair trade, with particular attention to the U. It offers a theoretical framework based in the literatures on agrifood systems, social movements, and public-choice economics, for understanding the corporate response to alternative markets such as fair trade. The article suggests a typology of responses by social movement actors to this increased corporate participation, and assesses the relevance of the U. Coauthors: Jack R. Kloppenburg, Jr. Monroy air trade is typically understood as an alternative market system that aims to right historically inequitable terms of trade between the geopolitical North and South and foster more We profile five such initiatives in the United States and two in Mexico. The U. View on er. Fair trade is a fast-growing alternative market intended to bring better prices and greater social justice to small farmers around the world. But what does a fair-trade label signify? This vivid study of coffee farmers in Mexico offers This vivid study of coffee farmers in Mexico offers the first thorough investigation of the social, economic, and environmental benefits of fair trade. Based on extensive research in Zapotec indigenous communities in Oaxaca, Brewing Justice follows the members of the cooperative Michiza, whose organic coffee is sold on the international fair-trade market, and compares them to conventional farming families in the same region. Brewing Justice paints a clear picture of the dynamics of the fair-trade market and its relationship to the global economy. It concludes with recommendations to strengthen and protect the integrity of fair trade. This updated edition includes a substantial new chapter that assesses recent developments in both coffee-growing communities and movement politics, offering a guide to navigating the shifting landscape of fair-trade consumption. View on ucpress. Este estudio de los productores de El libro concluye con recomendaciones enfocadas en fortalecer y proteger la integridad del comercio justo. View on archives. Book Chapters. Fair Trade more. Social Movements , Fair Trade , and Fairtrade. View on global. View on routledge. View on wageningenacademic. Other Publications. Visualizing Fair Trade Coffee more. Remember me on this computer. The fifth WTO ministerial meeting is in trouble. Representatives of four West African nations have made. An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while. No cover image. Read preview. Synopsis Fair trade is a fast-growing alternative market intended to bring better prices and greater social justice to small farmers around the world. But is it working? This vivid study of coffee farmers in Mexico offers the first thorough investigation of the social, economic, and environmental benefits of fair trade. Based on extensive research in Zapotec indigenous communities in the state of Oaxaca, Brewing Justice follows the members of the cooperative Michiza, whose organic coffee is sold on the international fair trade market. It compares these families to conventional farming families in the same region, who depend on local middlemen and are vulnerable to the fluctuations of the world coffee market. Written in a clear and accessible style, the book carries readers into the lives of these coffee producer households and their communities, offering a nuanced analysis of both the effects of fair trade on everyday life and the limits of its impact. Brewing Justice paints a clear picture of the complex dynamics of the fair trade market and its relationship to the global economy. Brewing Justice: Fair Trade Coffee, Sustainability, and Survival by Daniel Jaffee In contrast, Fridell argues that too much of fair trade practice has focussed on relations of exchange to the detriment of analysis of the social relations of production. The detail from the community level survey is effectively brought to life by Jaffee. However, given the importance of Michiza, the fair trade registered co-operative to which the more successful farmers in the locality belong, I would have expected more discussion of the organisation at the export level; organisations such as Michiza are the critical link in translating what fair trade can mean for producers. Nearly half of fair trade coffee is also organic and so the linkages, opportunities and tensions between these two systems at the local and international levels need more analysis. His analysis of the business models for the fair trade retailers is particularly narrow. Fair trade retailer co-operatives may be part of the future for a more democratic fair trade but there are other models of per cent fair trade companies that have been both commercially successful and have fostered the participation, including economic, of producers, as I discuss below. Moreover, was the movement ever as radical as described by Fridell? Both authors highlight the challenges brought by the success of fair trade in the market and the deals that are being conducted with mainstream companies that now want to be, and indeed have been, invited to participate. Fair trade has always been a broad church but these developments have led to a schism. Interestingly he places Jaffee