Tour Guiding

COURSE GUIDE Tour Guiding Commonwealth of Learning (COL) Virtual University for the Small States of the Commonwealth Copyright The content contained in this course’s guide is available under the Creative Commons Attribution Share-Alike License. You are free to: Share – copy, distribute and transmit the work Remix – adapt the work. Under the following conditions: Attribution – You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work). Share Alike – If you alter, transform, or build upon this work, you may distribute the resulting work only under the same, similar or a compatible license. For any reuse or distribution, you must make clear to others the license terms of this work. The best way to do this is with a link to this web page. Any of the above conditions can be waived if you get permission from the copyright holder. Nothing in this license impairs or restricts the author’s moral rights. http://creativecommons.org/licenses/by-sa/3.0/ Commonwealth of Learning (COL) Commonwealth of Learning (COL) August 2006 The Commonwealth of Learning 1055 West Hastings St., Suite 1200 Vancouver BC, V6E 2E9 Canada Fax: +1 604 775-8210 E-mail: [email protected] Website: www. www.col.org/vussc Acknowledgements The Virtual University for Small States of the Commonwealth wishes to thank the following for their contribution to the development of this module: The Commonwealth of Learning Mr. John Lesperance Coordinator for TVET Ministry of Education Seychelles The Virtual Centre for Innovative Learning Ms. Elia Grant-Fraser Technologies (VCILT) Project Coordinator University of Mauritius Distance Education Unit Ministry of Education Trinidad and Tobago Paul West, COL Ms. Gwendolyn Medford Instructor, Rooms Division/Marketing Barbados Community College Barbados Wayne McIntosh Ms. Nokuthula Shabalala Education Specialist, eLearning & ICT Policy Coordinator Commonwealth of Learning Instructional Materials Development Unit Vancouver, Canada Institute of Distance Education University of Swaziland Professor Alain Senteni Ms. Lu’isa Taufatofua Director, VCILT Coordinator, Tourism & Hospitality Studies University of Mauritius Tonga Institute for Higher Education (TIHE) Mauritius Tonga Ms. Sandhya Gunness Ms. Linette Smit Instructional Designer Coordinator: Hospitality and Tourism VCILT Namibia Training Authority University of Mauritius Namibia Mauritius Mr. Gulshan Teeluck Ms. Sharret Yearwood Head of Dept. (Ag.) Lecturer in Tourism Tourism Studies University of Belize Hotel School of Mauritius Belize Mr. Isswar Jheengut Ms. Marie-Paule Havika Senior Lecturer Tourism Trainer Mauritius College of the Air Vanuatu Institute of Technology Mauritius Port-Vila Vanuatu Mr. Philip Sarrecino-Inglott Ms. Yasmine Cotobally Project Manager VCILT Mauritius Fondazzjoni Temi Zammit Malta Contents About this Course 1 How this course is structured .................................................................................. 1 The course modules content .................................................................................... 1 Resources ................................................................................................................. 2 Your comments ....................................................................................................... 2 Introduction to this Course 3 Course Structure 4 Margin icons 5 Time Frame ............................................................................................................. 6 Study skills .............................................................................................................. 6 Need help? ............................................................................................................... 7 Assignments ............................................................................................................ 8 Assessments ............................................................................................................. 8 Unit 1 – Introduction to Tourism 9 Unit 1:1 The Tourism Industry 10 Definitions ............................................................................................................. 11 Forms of Tourism .................................................................................................. 12 History of tourism ................................................................................................. 13 Niches of Tourism ................................................................................................. 13 Types of travellers ................................................................................................. 14 Purpose of travel .................................................................................................... 15 Factors that influence travel .................................................................................. 18 Modes of transportation ......................................................................................... 19 Tourism Organizations .......................................................................................... 20 Importance of tourism ........................................................................................... 21 Benefits and Costs of tourism ............................................................................... 22 Unit 1:2 Tourism and Me 25 The Services Industry ............................................................................................ 27 Components of tourism ......................................................................................... 29 Careers in tourism ................................................................................................. 32 i Contents Linkages in tourism ............................................................................................... 33 Unit 1:3 Tourism Impacts 35 What is an impact? ................................................................................................ 36 Impacts on tourism ................................................................................................ 36 Unit 2 – The Tourism System 40 Unit 2:1 Travel Geography and Generating Markets – An Introduction 41 Definitions ............................................................................................................. 42 Motivating Factors for Travel ............................................................................... 43 Categories of tourism to motivating factors .......................................................... 47 Popular Destinations visited .................................................................................. 50 Unit 2:2 The Tourism System and the Tour Guide 55 Definitions ............................................................................................................. 56 The Tourism System and the Tour Guide ............................................................. 59 The Tourism System – France as a case study ...................................................... 59 Unit 2:3 Current Issues 66 Current impacts ..................................................................................................... 67 Unit 2:4 Future Travel Impacts 70 Future Impacts ....................................................................................................... 71 Unit 3 Developing Effective Communication Skills for Tour Guides 75 Unit 3:1 Communication 77 What is communication? ....................................................................................... 78 Concepts of communication .................................................................................. 78 Reasons for communicating .................................................................................. 80 The process of communication .............................................................................. 83 Features of effective communication in tour guiding operations .......................... 88 Barriers that may hinder effective communication ............................................... 90 Unit 3:2 Types of Communication 95 Forms of Communication ...................................................................................... 97 Verbal Communication ......................................................................................... 99 Non-verbal Communication ................................................................................ 100 Types of Non-verbal Communication ................................................................. 101 Targets of communication ................................................................................... 101 Tools in communication ...................................................................................... 103 Unit 3:3 Effective Communication Strategy 107 Communication Strategies .................................................................................. 108 Using effective communication strategies .......................................................... 108 Conversational Skills ........................................................................................... 111 Listening Skills .................................................................................................... 114 What makes an active listener .................................................................... 116 Benefits of active listening........................................................................

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