ARTISTRY MEN LAUNCH FACT SHEET LEADERS GUIDE

INTRODUCTION: Introducing the ARTISTRY Men Collection. A complete range of skincare products, designed around men’s daily skincare routines and their need for balancing oil and hydration levels and for anti-aging benefits.

PRODUCTS: • Gentle Face Wash • Smooth Shave Foam • Post Shave Toner • Serum Concentrate • Moisturiser

With updated formulas, packaging, fragrance, plus the most powerful ARTISTRY Men skincare claims, the ARTISTRY Men collection is ready to help any man look and feel his best.

TARGET AUDIENCE: • All Men not using any skincare or using mass (supermarket) brands. • Current Tolsom Users wanting a more prestige solution for premium results. • Men new to the Amway Business. • Current Youth Xtend® users to take up the Foam, and potentially the Serum. • Women who buy skincare for their men.

POSITIONING: • This is NOT a replacement for Tolsom, It is an ARTISTRY product skincare range. • With that comes the science, technology and patents we see with ARTISTRY, not prevalent in any other brand found in discount department stores or supermarkets. • We are however targeting mass skincare users – Men who are now seeking the best for their skin. Market data tell us that men are buying Skin Supplies for Men and Aramis and other men’s premium brands – they are actively seeking better options.* • There will be men that do not want to use what they perceive as being a ‘women’s’ range. • We want to focus on ARTISTRY Men being another launch from ARTISTRY, focusing primarily on the science, technology, premium nature of the brand. • We do not want men using ARTISTRY Youth Xtend to switch to ARTISTRY Men, as Youth Xtend is the ultimate solution for both men and women. We want these YX Men to simply start using the Shaving Foam and perhaps Serum in this new range. • That is why we also do not want to focus too much on the differences between men and women’s skin as this will cause a switch. • In essence ARTISTRY Men is to be seen as the Hydra-V® for Men. • We are comparable in the market place. • It is the most affordable range of skincare by ARTISTRY.

Source: MEN’S GROOMING IN AUSTRALIA, Euromonitor International, June 2014 Men's Skincare Comparison

MEN'S SKINCARE Brand Product Size ml WS Cost / ml RRP Price Cost / ml ARTISTRY MEN Gentle Face Wash 115 $27.37 $0.24 $36.95 $0.32 CLINIQUE Face Wash 200 $29.00 $0.15 HOMME Aquapower 125 $53.00 $0.42 MEN Active Face Wash 125 $28.00 $0.22 LANCOME Ultimate Cleansing Gel 100 $49.00 $0.49 Balancing Face Wash 100 $36.00 $0.36 SHIDEIDO MEN Cleansing Foam 125 $39.00 $0.31 LAB SERIES Multi Action Face Wash 100 $36.00 $0.36

SHAVING FOAMS ARTISTRY MEN Smooth Shave Foam 200 $23.67 $0.12 $31.95 $0.16 CLINIQUE Aloe Shave Gel 125 $29.00 $0.23 BIOTHERM HOMME Aquapower D-Sensitive Shaving Foam 200 $29.00 $0.15 LANCOME High Definition Shave Foam 200 $37.00 $0.19 CLARINS MEN Smooth Shave 150 $28.00 $0.19 KIEHL'S Facial Fuel Sky Flyin Foaming Multi-Gel 142 $30.00 $0.21 L'Occitane Shaving Gel 150 $38.00 $0.25

TONERS ARTISTRY MEN Post Shave Toner 150 $36.26 $0.24 $48.95 $0.33 CLINIQUE Men Mens Toning Scruffing 200 $36.00 $0.18 MEN Men Hydrating Lotion 150 $54.00 $0.36

MOISTURISERS ARTISTRY MEN Facial Moisturiser 150 $42.19 $0.28 $56.95 $0.38 CLINIQUE Moisturizing Lotion 100 $39.00 $0.39 SHISEIDO MEN Moisturizing Emulsion 100 $62.00 $0.62 KIEHL'S Ultimate Man Facial Fuel 125 $50.00 $0.40 LANCOME MEN Hydrix Micro-Nutrient Moisturizing Gel 50 $75.00 $1.50 CLARINS MEN Super Moisture Gel 50 $69.00 $1.38 LAB SERIES Instant Moisture Gel 50 $52.00 $1.04

SERUMS ARTISTRY MEN Serum Concentrate 30 $49.59 $1.65 $66.95 $2.23 CLARINS MEN Anti Fatigue Serum 20 $48.00 $2.40 BIOTHERM HOMME Supreme Youth Architect Serum 50 $149.00 $2.98 LANCOME MEN Energizer Total 50 $99.00 $1.98 LAB SERIES Max Overnight Renewal Serum 30 $85.00 $2.83

Source: www.clinique.com.au, www.myer.com.au, www.davidjones.com.au, www.fragrancesandcosmetics.com.au Date sourced: February 2015 Competitive pricing may vary according to source and date sourced Corp Name Item Number Item Description PV BV W RRP AUSTRALIA 111225 ART MEN GENTLE FACE WASH 6.64 24.88 $27.37 $36.95 AUSTRALIA 111226 ART MEN SMOOTH SHAVE FOAM 5.74 21.52 $23.67 $31.95 AUSTRALIA 111227 ART MEN POST SHAVE TONER 8.79 32.96 $36.26 $48.95 AUSTRALIA 111228 ART MEN Facial Moisturiser 10.23 38.35 $42.19 $56.95 AUSTRALIA 119024 ART MEN SERUM CONCENTRATE 12.02 45.08 $49.59 $66.95 AUSTRALIA 260896 ART MEN SYSTEM Set 47.75 179.07 $179.07 $241.75

Corp Name Item Number Item Description PV BV IM Sug Ret NEW ZEALAND 111225 ART MEN GENTLE FACE WASH 7.35 28.06 $32.27 $41.95 NEW ZEALAND 111226 ART MEN SMOOTH SHAVE FOAM 6.47 24.72 $28.42 $36.95 NEW ZEALAND 111227 ART MEN POST SHAVE TONER 9.80 37.42 $43.04 $55.95 NEW ZEALAND 111228 ART MEN Facial Moisturiser 11.37 43.44 $49.96 $64.95 NEW ZEALAND 119024 ART MEN SERUM CONCENTRATE 13.30 50.80 $58.42 $75.95 NEW ZEALAND 260896 ART MEN SYSTEM Set 53.12 191.88 $212.11 $275.75

LAUNCHING APRIL!

FORMULATED FOR SUCCESS

A complete line of modern skincare invented especially for men’s skin and calibrated for maximum performance. Featuring highly advanced Serum Concentrate to help restore fi rmness and minimise the appearance of fi ne lines. All formulated with our exclusive DermaSync Complex to help control oil and optimise hydration levels.

ADVERTISING: CLEANSE SHAVE POST-SHAVE RENEW MOISTURISE The following advertisement has already appeared in the latest edition of Connect Magazine and hence it GENTLE SMOOTH POST SERUM FACIAL may be worthwhile to contact your team for a briefing FACE WASH SHAVE FOAM SHAVE TONER CONCENTRATE MOISTURISER VS-111225 VS-111226 VS-111227 VS-119024 VS-111228 FBV P664B2488W2737 FBV P574B2152W2367 FBV P879B3296W3626 FBV FBV on the target market and positioning of ARTISTRY RRP $36.95 RRP $31.95 RRP $48.95 P1202B4508W4959 P1023B3835W4219 Men as outlined in this document. RRP $66.95 RRP $56.95 ARTISTRY Men System Set for Tour with FREE Toiletry Bag

ABOUT THE TOUR:

• FREE – No ticket required. Come early to secure seating. • Michelle D’Allaird is the presenter. • The Tour will be National, with Sydney and Brisbane being at external venues that hold more people. FREE • EVERY man attending gets a FREE Gift. TOUR DATES 2015 ADMISSION • Every order of a System Set on the night goes into Tuesday Adelaide Convention Cnt 7.00pm-9.30pm 2 draws on the night - a Red balloon Voucher and 7 April 2015 “City Room 1 & 2” North Terrace another being a couples massage. ADELAIDE Wednesday Amway Business Cnt 7.30pm-9.30pm • Every System set purchase also goes into a 8 April 2015 Units 5 & 6 Lincoln Homemakers Cnt National draw to win a $2000 BBQ’s Galore 64-96 Gaffney St Voucher. MELBOURNE Thursday Crown Perth 7.30pm-9.30pm 9 April 2015 Astral Three (East) • The Tour in Melbourne and Sydney ties in with the Great Eastern Highway, Burswood Rally. PERTH Friday The Concourse Chatswood 7.00pm-9.30pm • FREE Toiletry Bag Offer with System set – TOUR 10 April 2015 “Concert Hall” 409 Victoria Ave ONLY. Chatswood SYDNEY

• Every System set has a 10% PV/BV Uplift – Sunday BTP Conf & Exhibition Cnt 3.00pm-5.00pm 12 April 2015 1 Clunies Ross Court Ongoing. Eight Mile Plains BRISBANE • Only Check Express available for this offer – Tuesday Amway Business Cnt 7.00pm-9.30pm 14 April 2015 6A Pacific Rise download the app in time! Mount Wellington AUCKLAND

Wednesday Chateau On The Park 7.00pm-9.30pm • For terms and conditions login to www.amway.com. 15 April 2015 Cnr. Deans Ave & Kilmarnock St au or www.amway.co.nz Riccarton CHRISTCHURCH

Thursday Copthorne Hotel 7.00pm-9.30pm 16 April 2015 Palmerston North 110 Fitzherbert Ave ADDITIONAL INFORMATION: PALMERSTON NORTH* Please visit the ARTISTRY downloads section Note - Michelle D’Allaird not in attendance at this session. for more information on ARTISTRY Men.