Brand Guideline 2016-2017 Reno Aces / Reno1868 Fc / Greater Nevada Field Brand Guidelines 2016-2017

BRAND GUIDELINE 2016-2017 RENO ACES / RENO1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

CONTENTS

SECTION 1 RENO ACES 1.01 LOGO 1.02 COLOR PALETTE 1.03 TYPE USAGE 1.04 CLEARSPACE 1.05 IMAGE USE

SECTION 2 RENO 1868 FC 2.01 LOGO 2.02 COLOR PALETTE 2.03 TYPE USAGE 2.04 CLEARSPACE 2.05 IMAGE USE

SECTION 3 GREATER NEVADA FIELD 3.01 LOGO 3.02 COLOR PALETTE 3.03 TYPE USAGE 3.04 CLEARSPACE 3.05 IMAGE USE

SECTION 4 IMAGES 4.01 GREATER NEVADA FIELD 4.02 PLAYERS 4.03 FANS/CROWD 4.04 ARCHIE

SECTION 5 SALES MATERIALS 5.01 BRAND GUIDE 5.02 SALES COLLATERAL DESIGNS RENO ACES / RENO1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

RENO ACES BRAND

1.01 LOGO 1.02 COLOR PALETTE 1.03 TYPE USAGE 1.04 TYPE HIERARCHY 1.05 TAGS

RENO ACES / RENO1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

1.01 PRIMARY LOGOS

RENO ACES Primary LOGO

As a general rule, third parties may not use the Reno Aces Baseball Club logo (“logo”). On this page are the limited circumstances under which third parties may use the Aces logo. The logo must always be used pursuant to the specifications in this document to identify the Reno Aces. Any use that falls outside of these specification is strictly prohibited. Greater Nevada Field’s logo must always be used in addition when a Reno Aces logo is present.

*BASEBALL CLUB and TM are white on navy background *BASEBALL CLUB and TM are navy on white/light background RENO ACES / RENO1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

1.01 SECONDARY LOGOS

REno Aces Secondary Wordmark logo

1.01 TERTIARY LOGOS

REno Aces Secondary logo

1.01 LIMITED USE LOGOS

REno Aces LIMITED USE LOGOS

As a general rule, third parties may not use the Reno Aces Baseball Club logo (“logo”). On this page are the limited circumstances under which third parties may use the Aces logo. The logo must always be used pursuant to the specifications in this document to identify the Reno Aces. Any use that falls outside of these specification is strictly prohibited. *BASEBALL CLUB and TM are black on white background *BASEBALL CLUB and TM are white on dark background RENO ACES / RENO1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

1.01 MERCHANDISE ONLY LOGOS

REno Aces LIMITED USE LOGOS

1.02 COLOR PALETTE

N AV Y COOL GREY RED WHITE

CMYK RGB CMYK RGB CMYK RGB CMYK RGB C3/M76/Y12/K70 R12/G35/B64 C13/M9/Y10/K27 R177/G179/B179 C3/M100/Y70/K12 R186/G12/B47 C0/M0/Y0/K0 R255/G255/B255

WEB PANTONE WEB PANTONE WEB PANTONE WEB PANTONE 012B5D 289 C BEC0C2 COOL GREY 5 C D31145 200C FFFFF 000 C RENO ACES / RENO1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

1.03 TYPE USAGE NEUTRA DISPLAY TITLING

PRIMARY TYPEFACE

Neutraface was designed by architect Richard neutra. Neutra coined the term biorealism to describe the inherent and inseparable ABCDEFGHIJK relationship between man and nature. Richard neutra’s commercial projects nevertheless resonate the same holistic ecology-unity with the surrounding landscape and uncompromising functionalism. His attention to LMNOPQRST detail even extended to the selection of signage for his buildings. It is no wonder that neutra spec- ified lettering that was open and unobtrusive, the same characteristics which typified his progressive architecture. House industries brings the same UVWXYZ linear geometry to neutraface without sacrificing an unmistakably warm and human feel.http://www. houseind.com/fonts/neutraface/neutrahistory 1234567890 RENO ACES / RENO1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

1.03 TYPE USAGE NEUTRA DISPLAY BOLD

SECONDARY TYPEFACE

Neutraface was designed by architect richard neutra. Neutra coined the term biorealism to ABCDEFGHIJK describe the inherent and inseparable relationship between man and nature. Richard neutra’s commercial projects nevertheless resonate the same holistic ecology-unity with the surrounding landscape and uncompromising functionalism. His attention to LMNOPQRST detail even extended to the selection of signage for his buildings. It is no wonder that neutra spec- ified lettering that was open and unobtrusive, the same characteristics which typified his progressive architecture. House industries brings the same UVWXYZ linear geometry to neutraface without sacrificing an unmistakably warm and human feel. The font family’s architectural origins lent to its initial creation as a headline typeface. However, in the spirit of Richard Neutra’s approach, a text ver- 1234567890 sion of Neutraface was conceived. Departing from the unusual proportions and stylized fashion of the display version, Neutraface Text features a larger x-height and increased contrast in its strokes for enhanced readability in lengthy passages. http://www.houseind.com/fonts/neutraface/neutrahistory RENO ACES / RENO1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

1.03 TYPE USAGE NEUTRA TEXT BOOK ALT

TERTIARY TYPEFACE

Neutraface was designed by architect richard neutra. Neutra coined the term biorealism to ABCDEFGHIJK describe the inherent and inseparable relationship between man and nature. Richard neutra’s commercial projects nevertheless resonate the same holistic ecology-unity with the surrounding landscape and LMNOPQRST uncompromising functionalism. His attention to detail even extended to the selection of signage for his buildings. It is no wonder that neutra spec- ified lettering that was open and unobtrusive, the same characteristics which typified his progressive UVWXYZ architecture. House industries brings the same linear geometry to neutraface without sacrificing an unmistakably warm and human feel. The font family’s architectural origins lent to its initial creation as a headline typeface. However, in 1234567890 the spirit of Richard Neutra’s approach, a text version of Neutraface was conceived. Departing from the unusual proportions and stylized fashion of the display version, Neutraface Text features a larger x-height and increased contrast in its strokes for enhanced readability in lengthy passages. http://www.houseind.com/fonts/neutraface/neutrahistory RENO ACES / RENO1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

1.04 TEXT HIERARCHY

HIERARCHY

If all type was the same size, then it would be difficult to know which was the most important information on the page. Size is not the only way to define hierarchy - it can also be achieved with RENO ACES color, spacing and weight. 2016-2017 SEASON LEADING For legible body text that’s comfortable to read, a Established 2009 general rule is that your leading value should be greater than the font size; from 1.25 to 1.5 times.

Widows & Orphans A single word at the end of a column is a widow and if it’s at the top of a new column it’s an or- phan. They look bad and can be hard to read. RENO ACES / RENO1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

1.05 TAGS

TAGS

When used in conjunction, the tagline should be centered under the headline. Taglines should RENO ACES appear in Neutra Display Book and all caps when appropriate. When using two taglines in one graphic use Neutra Text Book ALT. #Aceball

Most of the taglines can be used at the designer’s discretion for any player. Only one tag should This season is greater than ever appear in any one deliverable. Greatest season of Aceball yet Tickets start at just $8 Aceball is greater than ever RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

RENO 1868 FC BRAND

2.01 LOGO 2.02 COLOR PALETTE 2.03 TYPE USAGE 2.04 TYPE HIERARCHY 2.05 TAGS RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

2.01 PRIMARY LOGOS

RENO 1868 FC Primary LOGO

As a general rule, third parties may not use the Reno 1868 FC logo (“CREST”). On this page are the limited circumstances under which third parties may use the 1868 logo. The logo must always be used pursuant to the specifications in this document to identify Reno 1868 FC. Any use that falls outside of these specification is strictly prohibited. Greater Nevada Field’s logo must always be used in addition when a Reno 1868 FC logo is present. RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

2.01 SECONDARY LOGOS

REno 1868 Secondary Wordmark logo

As a general rule, third parties may not use the Reno 1868 FC logo (“LETTERING”). On this page are the limited circumstances under which third parties may use the Reno 1868 FC lettering. The logo must always be used pursuant to the specifications in this document to identify Reno 1868 FC; no other color variations are permitted. Any use that falls outside of these specification is strictly prohibited. Greater Nevada Field’s logo must always be used in addition when a Reno 1868 FC logo is present. RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

2.01 TERTIARY LOGOS

REno 1868 FC Secondary wordmark logo

2.01 LIMITED USE LOGOS

REno 1868 FC Secondary wordmark logo

2.02 COLOR PALETTE

Cobalt BLUE miner GOLD comstock silver WHITE

CMYK RGB CMYK RGB CMYK RGB CMYK RGB C100/M75/Y0/K0 R0/G51/B160 C0/M34/Y91/K0 R255/G163/B0 C0/M0/Y0/K31 R167/G168/B170 C0/M0/Y0/K0 R255/G255/B255

WEB PANTONE WEB PANTONE WEB PANTONE WEB PANTONE 0033A0 286 C FFA300 137 C A7A8AA COOL GREY 6 C FFFFF 000 C RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

2.03 TYPE USAGE RENO 1868 FC PRIMARY TYPEFACE get history or characteristics from brandiose? http://www.houseind.com/fonts/neutraface/neutrahistory ABCDEFGHIJK LMNOPQRST UVWXYZ 1234567890 RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

2.03 TYPE USAGE NEUTRA DISPLAY BOLD

SECONDARY TYPEFACE

Neutraface was designed by architect richard neutra. Neutra coined the term biorealism to ABCDEFGHIJK describe the inherent and inseparable relationship between man and nature. Richard neutra’s commercial projects nevertheless resonate the same holistic ecology-unity with the surrounding landscape and uncompromising functionalism. His attention to LMNOPQRST detail even extended to the selection of signage for his buildings. It is no wonder that neutra spec- ified lettering that was open and unobtrusive, the same characteristics which typified his progressive architecture. House industries brings the same UVWXYZ linear geometry to neutraface without sacrificing an unmistakably warm and human feel. The font family’s architectural origins lent to its initial creation as a headline typeface. However, in the spirit of Richard Neutra’s approach, a text ver- 1234567890 sion of Neutraface was conceived. Departing from the unusual proportions and stylized fashion of the display version, Neutraface Text features a larger x-height and increased contrast in its strokes for enhanced readability in lengthy passages. http://www.houseind.com/fonts/neutraface/neutrahistory RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

2.03 TYPE USAGE DISTRICT PRO THIN

TERTIARY TYPEFACE

NEED TO FIND HISTORY AND CHARACTERISTICS http://www.houseind.com/fonts/neutraface/neutrahistory ABCDEFGHIJK LMNOPQRST UVWXYZ 1234567890 RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

2.04 TEXT HIERARCHY

HIERARCHY

If all type was the same size, then it would be difficult to know which was the most important information on the page. Size is not the only way reno 1868 fc to define hierarchy - it can also be achieved with color, spacing and weight. THE WORLD’S SPORT IS COMING TO RENO LEADING March 2017 For legible body text that’s comfortable to read, a general rule is that your leading value should be greater than the font size; from 1.25 to 1.5 times.

Widows & Orphans A single word at the end of a column is a widow and if it’s at the top of a new column it’s an or- phan. They look bad and can be hard to read. RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

2.05 TAGS

TAGS When used in conjunction, the tagline should be reno 1868 fc centered under the headline. Taglines should appear in Neutra Display Book and all caps when THE WORLD’S SPORT IS COMING TO RENO appropriate. When using two taglines in one graphic use District Pro Thin. March 2017 reno 1868 fc #AllForOurCity #Reno1868FC #BiggestLittleFC #1868isComing #UnityLoyalty1868 RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

GREATER NEVADA FIELD BRAND

3.01 LOGO 3.02 COLOR PALETTE 3.03 TYPE USAGE 3.04 TYPE HIERARCHY RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

3.01 PRIMARY LOGO

GREATER NEVADA FIELD Primary LOGO

As a general rule, third parties may not use the Greater Nevada Field (“SHIELD”). On this page are the limited circumstances under which third parties may use the “shield” version of the Greater Nevada Field logo. The logo must always be used pursuant to the specifications in this document to identify Greater Nevada Field. Any use that falls outside of these specification is strictly prohibited. Greater Nevada Field’s logo must always be used in addition when a Reno Aces or Reno 1868 FC logo is present. RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

3.01 SECONDARY LOGO

GREATER NEVADA FIELD wordmark A logo

As a general rule, third parties may not use the Color, horizontal A Greater Nevada Field (“HORIZONTAL A”). On this page are the limited circumstances under which third parties may use the Greater Nevada Field Horizontal A logo. The logo must always be used pursuant to the specifications in this document to identify Greater Nevada Field; no other color variations are permitted. Any use that falls outside of these specification is strictly prohibited. Greater Nevada Field’s logo must always be used in addition when a Reno Aces or Reno 1868 FC logo is present. RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

3.01 TERTIARY LOGO

GREATER NEVADA FIELD wordmark B logo

As a general rule, third parties may not use the Color, horizontal B Greater Nevada Field (“HORIZONTAL B”). On this page are the limited circumstances under which third parties may use the Greater Nevada Field lettering. The logo must always be used pursuant to the specifications in this document to identify Greater Nevada Field; no other color variations are permitted. Any use that falls outside of these specification is strictly prohibited. Greater Nevada Field’s logo must always be used in addition when a Reno Aces or Reno 1868 FC logo is present. RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

3.01 LIMITED USE LOGOS

GREATER NEVADA FIELD LIMITED USE LOGOS

As a general rule, third parties may not use the Greater Nevada Field (“HORIZONTAL B”). On this page are the limited circumstances under which third parties may use the Greater Nevada Field lettering. The logo must always be used Grayscale Black and white pursuant to the specifications in this document to identify Greater Nevada Field; no other color variations are permitted. Any use that falls outside of these specification is strictly prohibited. Greater Nevada Field’s logo must always be used in addition when a Reno Aces or Reno 1868 FC logo is present.

Grayscale, horizontal A

Grayscale, horizontal B

Black, horizontal A Black, horizontal B RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

3.02 COLOR PALETTE

Blue Red COOL GREY 3 WHITE

CMYK RGB CMYK RGB CMYK RGB CMYK RGB C100/M75/Y0/K0 R0/G51/B160 C0/M34/Y91/K0 R255/G163/B0 C0/M0/Y0/K20 R209/G211/B212 C0/M0/Y0/K0 R255/G255/B255

WEB PANTONE WEB PANTONE WEB PANTONE WEB PANTONE 0033A0 286 C FFA300 137 C D1D3D5 COOL GREY 3 FFFFF 000 C RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

3.03 TYPE USAGE HELVETICA NEUE LT STD

TERTIARY 75 BOLD TYPEFACE

Neue Helvetica is a reworking of the typeface with a more structurally unified set of heights and widths. It was developed at D. Stempel AG, ABCDEFGHIJK Linotype’s daughter company. The studio manager was Wolfgang Schimpf, and his assistant was Rein- hard Haus; the manager of the project was René Kerfante. Erik Spiekermann was the design consul- tant and designed the literature for the launch in LMNOPQRST 1983. Other changes include improved legibility, heavier punctuation marks, and increased spacing in the numbers. http://typedia.com/explore/typeface/helvetica-neue/ UVWXYZ 1234567890 RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

3.03 TYPE USAGE HELVETICA NEUE LT STD

TIRCIARY 55 ROMAN TYPEFACE

3.03 TYPE USAGE HELVETICA NEUE LT STD

TERTIARY 37 Thin Condensed Oblique TYPEFACE

3.04 TEXT HIERARCHY

HIERARCHY

If all type was the same size, then it would be difficult to know which was the most important GREATER NEVADA FIELD information on the page. Size is not the only way to define hierarchy - it can also be achieved with Home Of The Reno Aces & Reno 1868 FC color, spacing and weight. greater games / greater experience / living greater

LEADING For legible body text that’s comfortable to read, a general rule is that your leading value should be greater than the font size; from 1.25 to 1.5 times.

Widows & Orphans A single word at the end of a column is a widow and if it’s at the top of a new column it’s an or- phan. They look bad and can be hard to read. RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

APPROVED PHOTO USEAGE

4.01 VENUE 4.02 PLAYERS 4.03 ARCHIE RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

4.01 PHOTO USAGE

FIELD PHOTOS

All ariel photos of the field and the front of the filed must be from 2016 and on; the Greater Nevada Field logo must be on-top of the dugouts, above the scoreboard, and the sign on the front of the building.

DUGOUT TOPS & VIDEO BOARD DON’T HAVE GREATER Crowd NEVADA FIELD LOGO

Fan shots should include fans wearing Aces gear, group hats or giveaway merchandise.

SEATING

It is unacceptable to use a photo of the Field with empty seats for print and digital materials. If seating is empty it should be blurred.

BUILDING DOESN’T HAVE GREATER NEVADA FIELD INSTALLATION

NO PICTURES OF EMPTY SEATS AND WRONG DUGOUT TOPS RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

4.02 PHOTO USAGE

PLAYERS

Aces players should always be in white home jersey, with Aces visible across the chest. Under special circumstances the jersey back with numbers may be used.

VISITING PLAYERS ACES LOGO ISN’T CLEARLY VISIBLE ACROSS THE CHEST Visiting team players should be blurred out unless there is a special circumstance.

NOT AN ACCEPTABLE BACK SHOT OF PLAYER

VISITING TEAM ISN’T BLURRED OUT & EMPTY SEATS RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

4.03 PHOTO USAGE

Archie

Approved photos of Archie include him clothed, without a glove as his costume, without his (old) tongue hanging out, and not with the Wild Aces. If photos with fans are used, the fans need to be in Aces gear.

DON’T USE PHOTOS CONTAINING THE WILD ACES

DON’T USE OLD ARCHIE PHOTOS; NO TONGUE OUT & GLOVE

ARCHIE NEEDS TO HAVE CLOTHES ON RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

SALES MATERIALS

5.01 STYLE GUIDE 5.02 SALES COLLATERAL DESIGNS RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

5.01 STYLE GUIDE

STYLE Guide

Use the approved verbiage when talk about all aspects of Greater Nevada Field.

AAA “Triple-A”, never “AAA” GREATER NEVADA FIELD “Greater Nevada Field” is the only acceptable names for the ballpark. Never “GNF” in external communications. GNF “Greater Nevada Field”, never “GNF” ALL-STAR GAME Capitalize A, S and G; hyphenate “All-Star” BOX OFFICE Should be referred to as “Ticket Office”. Never “Box Office” FREIGHT HOUSE DISTRICT “Freight House District” or “the Freight House District” are the only acceptable names. Never “FHD” in external communications. KOLO 8 NEWS NOW All four words in all references KRNV NEWS 4 All three words in all references CHANNEL 2 NEWS All four words in all references RENOACES.COM RenoAces.com or RENOACES.COM SEASON TICKET HOLDER Three words. Never “season ticketholder”. Only ever used for full-season ticket plan holders. TICKET PLAN HOLDER Three words. Never ticketplan holder”. Refers to all ticket plan holders and partial plan holders. SUITE HOLDER Two words; never “suiteholder” TEAM SHOP Whenever possible, “The Biggest Little Team Shop in the World” on first reference; and “Team Shop” on second reference (and first reference where full title isn’t possible) TEAM STORE Should be referred to as “Team Shop”, never “Team Store” TICKET HOLDER Should be referred to as “ticket plan holder” TICKET OFFICE Not “Box Office” TRIPLE-A Never “Triple A” or “AAA” BALLPARK Should be referred to as “Field” or “the Field”. Never “Ballpark” FIELD Whenver possible, “Greater Nevada Field” on first reference; and “the Field” on second reference (and first reference where full title isn’t possible) ROTUNDA ENTRANCE Should be referred to as “Rotunda Entrance”. Never “Main Gate” or “Main Entrance” HOME PLATE GATE Should be referred to as “Home Plate Gate”. Never “Side Gate” or “Second Gate” MEDIA GATE Should be referred to as “Media Gate”. Never “Smoking Gate” or “Third Gate” RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

5.01 STYLE GUIDE

STYLE GUIDe CONTINUED

Use the approved verbiage when talk about all aspects of Greater Nevada Field.

SECURITY CORRIDOR Should be referred to as “Security Corridor” or “Loading Dock”. Never “Corridor” or “Freight House Loading Dock” TICKET PLANS Two words; never “ticketplans”; always first letter of each word capitalized AUDI LEGENDS CLUB Three words; never “audio legends club”; always first letter of each word capitalized HOME PLATE PREMIUM Three words; never “homeplate premium”; always first letter of each word capitalized INFIELD PREMIUM Two words; never “infieldpremium”; always first letter of each word capitalized INFIELD RESERVED Two words; never “infieldreserved”; always first letter of each word capitalized LEFT FIELD RESERVED Three words; never “leftfield reserved”, “LF reserved”, “leftfieldreserved”; always first letter of each word capitalized RIGHT FIELD RESERVED Three words; never “rightfield reserved, “RF reserved”, “rightfieldreserved”; always first letter of each word capitalized PARTIAL SEASON TICKET PLANS Four words; never “partial-season-ticket plans”, “partial season-ticket plans”, “partial-season ticket plan” FULL SEASON MEMBER/MEMBER- Three words; never “full-season-membership/member”, “full season-membership/member”, “full-season-ticket plans”, “full sea- SHIP son-ticket plans”, “full-season ticket plans” 35-GAME PLAN MEMBER/MEMBER- Four words; never “35-game-plan-membership/member”, “35 game-plan membership/member”, “35-game-ticket plans”, “35 SHIP game-ticket plans”, “thirty-five game ticket plan”; always include hyphen between “35” and “game; “35-game plan” can be used on second reference 21-GAME TICKET PLAN Four words; never “21-game-ticket plans”, “21 game-ticket plans”, “twenty-one game ticket plan”; always include hyphen between “21” and “game; “21-game plan” can be used on second reference 14-GAME TICKET PLAN Four words; never "14-game-ticket plans", "14 game-ticket plans", "fourteen game ticket plan"; always include hyphen between "14" and "game"; 14-game plan" can be used on second reference 7-GAME TICKET PLAN Four words; never “7-game-ticket plans”, “7 game-ticket plans”, “seven game ticket plan”; always include hyphen between “7” and “game”; 7-game plan” can be used on second reference 21-14-7 GAME TICKET PLANS Always use hyphen after last number; “21, 14 or 7-game ticket plan” ACCOUNT EXECUTIVE All Aces & Reno 1868 ticket reps/sales staff should be referred to as “Account Executive(s)”; never “ticket rep”, “ticket representative” unless for internal use TICKET REPRESENTATIVE All Aces & Reno 1868 ticket reps/sales staff should be referred to as “Account Executive(s)”; never “ticket rep”, “ticket representative” unless for internal use E-MAIL “e-mail”; never “email” RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

5.01 STYLE GUIDE

STYLE GUIDe CONTINUED

Use the approved verbiage when talk about all aspects of Greater Nevada Field.

EMAIL “e-mail”; never “email” EVANS AVENUE “Evans Avenue”; never “Evans Street” SEC # “Security Code”; never “Sec” or “Sec #” SECURITY CODE “Security Code”; never “Sec” or “Sec #” MONTHS Name of month should always be spelt out when possible; September should be the only month ever abbreviated DAYS OF WEEK Days of week should always be spelt out when possible MAIN OFFICE PHONE NUMBER Phone number should always be “(775) 334.4700” or “775.334.4700”; TICKET OFFICE PHONE NUMBER Phone number should always be “(775) 334.7000” or “775.334.7000”; PRICING Pricing should always be listed with “.00” at the end ACES Whenever possible, “Reno Aces” on first reference; and “Aces” on second reference (and first reference where full title isn’t possible); “Reno Aces Baseball Club” only in formal needs RENO 1868 FOOTBALL CLUB Whenever possible, “Reno 1868 FC” on first reference; and “Reno 1868” on second reference (and first reference where full title isn’t possible); “Reno 1868 Football Club” only in formal needs; Never “1868”, or “1868 FC” RENO ACES BASEBALL CLUB Whenever possible, “Reno Aces” on first reference; and “Aces” on second reference (and first reference where full title isn’t possible); “Reno Aces Baseball Club” only in formal needs RENO 1868 Whenever possible, “Reno 1868 FC” on first reference; and “Reno 1868” on second reference (and first reference where full title isn’t possible); “Reno 1868 Football Club” only in formal needs; Never “1868”, or “1868 FC” PRESS BOX/CONTROL ROOM Both press box and control room are always two words; when dealing with members of the media and/or professional scouts, use the term press box when directing them RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

5.02 SALES COLLATERAL DESIGNS

SALES COLLATERAL DESIGNS

The 3 designs will be available as a editable template. Account Executives can modify and create their own sales materials. The use of a template will ensure proper branding usage. Weekend and weekday flyers have different verbiage; use the correct one.

ROGRA Put your performance group in the spotlight during a Reno Aces home game in 2017! Sell 100 or more tickets for a Monday - Thursday game for the chance to perform on the field pre-game! D TICKET SELL 100-199 SELL 200+ SEATING TYPE TO SELL VALUE TICKETS TICKETS R RIGHT FIELD RESERVED $12 KEEP $5 KEEP $6 We understand that it’s difficult and unrealistic for most families, and even die hard baseball fans, to make it to all 71 home games. So we put together the best baseball offer possible for our fans. Aces partial plans are built for families and fans with busy schedules. You can attend 7 games starting at just LEFT FIELD RESERVED $16 KEEP $7 KEEP $8 $14 per game. We also are including free gifts and special offers from the Atlantis! PERFORMANCE BENEFITS 100-199 200+ Choose from our 7, 14 or 21 game plans. That’s almost 3-4 games per month! T D And the more you purchase, the more free play you get! Pre-game performance on the field B 7 Scoreboard announcement introducing your group Ceremonial first pitch for one group member Five group members will receive a pair of vouchers for a future game Reno Aces Gift Card $50 $100 Pre-game on-field check presentation 2 2 Team-autographed baseball OULAR GAES ILL GO FAST SECURE OUR DATE TODA

R A Upgrade to 14 games for $15 in freeplay OR upgrade to 21 games for $20 in freeplay! Front Desk [email protected] P. 775.334.4700 T GIFTS F. 775.334.4701 Receive FREE gifts that are exclusive for plan holders! These great partial plans won’t cost you an arm and a leg. Greater Nevada Field They practically pay for themselves with the great oﬀer from our partner, Atlantis Casino Resort Spa! Triple-A Aﬃliate of 250 Evans Ave Reno, NV 89501 /renoaces L O 77700 @Aces

for any group bookings, conventions or existing reservations. Valid only Sunday through Thursday. Excludes suites. Upgrades may be available for an additional charge. Contact your Aces Executive today! Vertical option available RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

5.02 continued SALES COLLATERAL DESIGNS

2017 RENO ACES

EVENT TITLE RENO ACES VS. OPPONENT Thursday, September 22nd, 2016 First Pitch 11:35 a.m. Gates Open 6:00 p.m.

You are invited to participate in a special group night with the Reno Aces. Invite your friends and family as we sit together as a group and receive a special discounted ticket price!

By purchasing tickets through this oﬀer, you will also: • Receive a FREE Gift - A Reno Aces Baseball Hat • Scoreboard recognition for your group during game • Discount at Team Store • Option to purchase discount concession victory voucher!* *Voucher Includes: hot dog, chips and drink for just $7.00! Order your tickets online at: EVENT TITLE weblink Passcode: DISCOUNT QUANTITY YOUR PRICE LOCATION TOTAL Questions? Contact: ORDER ONLINE INSERT PRICE! INSERT SEAT LOCATION ORDER ONLINE ATTN: ______QUANTITY $7 PER VOUCHER VOUCHER TOTAL 250 Evans Ave Reno, NV 89501 TICKETS ARE SUBJECT TO AVAILABILITY. E-mail: ______ORDER ONLINE NO REFUNDS OR EXCHANGES. Phone: ______CONCOURSE LEVEL CONCOURSE FREIGHT HOUSE GARDEN insert: formstack link/ website link ASSCODE

RENOACESCO Online and Card Payment option available