Company Profile 2020 We are investing in our People Since 1979 and our Home.

2 Table of Contents

Introduction 04

About us 06

Our companies 09

Ajjawi wholesale store - 10

Al Ajjawi Co. 11

Ajjawi Co. Brands and Agencies 12

Ajjawi Co. Complex 14

Ajjawi Co. Logistics 15

Ajjawi Co. Capabilities 19

Al Ajjawi Modern Car Trading Co. 20

Nature World Company for halva & tahini 21

Ajjawi Center 22

Sister companies 23

3 Introduction

Our story began with the late Mr. Hamza Ajjawi, who was born in Ajjah, Jenin- in 1951. known for his honesty and dedication to work, Mr. Ajjawi started his business life between 1973 and 1979 by wholesaling products to customers living in Palestine. Later, he opened his own shops and owned a number of warehouses in Jenin city in the .

Al-Ajjawi® Group was established in 1979 by the late Mr. Hamza Ajjawi. Since the year 2000 onwards, the company has been managed by Mr. Bashar Ajjawi and Mr. Basheer Ajjawi. Despite the challenging economic situation, Al-Ajjawi® witnessed unprecedented growth and quickly became one of the largest business enterprises in Palestine. Al-Ajjawi® Group is a registered trademark that rhymes with honesty and trustworthiness. The company enjoys a proven track record of superior quality and excellent service, which has been successfully maintained through its long years of operation in serving the Palestinian market. The continuous Investment in its emerging structure and experienced team, Al-Ajjawi® Group has lead it to be recognized by a number of leading international brands as their chosen partner in Palestine.

4 Mr Hamza Ajjawi Founder

5 About Us

Our values are vital to the success of building a business. We have planned and strategized our values from the beginning, so as to be our compass in leading our path. Our values are constantly reinforced and reviewed as they are important to the long-term growth and value of Al-Ajjawi® Group.

Our Vision

Al-Ajjawi® Group looks forward to maintain its vigorous growth through diversification, operational excellence and continued innovation.

Our Mission

Al-Ajjawi® Group is committed to make a positive contribution in advancing the Palestinian economy, through adopting highest international standards, valuing professionalism and maximizing value to our customers, partners and employees alike.

6 Our Values

We aim to share our beliefs, our character, our story to serve as internal means to guide our actions and behaviors.

Innovation Superior Relationships

We believe in innovation to sustain We value relationships over our competitiveness and success, economic rewards and always take innovation in strategic orientation, additional measures to building in operations and in business excellent relationships. development.

Community Matters Trust

We recognize our responsibilities We strive to act in a manner that towards our community through builds trust with our investors, well executed CSR efforts that portfolio companies, business creates sustainable opportunities to partners, and other stakeholders. communities we operate in. Actions speak louder than words.

7 Administrative Board

Mr Bashar Ajjawi General Manager

Mr Basher Ajjawi Managing Director

8 Our Companies

Al-Ajjawi® Group is managed by Mr. Bashar & Mr. Basheer Ajjawi, and contains over 5 companies.

Al-Ajjawi Group contains over 5 companies specializing in many fields such as the Food industry, car trading, real estate, tourism and hospitality, and much more. Our accomplishments start in Palestine and reach many other countries.

Major Companies

1979 2000 Ajjawi wholesale store Ajjawi – Trading Company

2017 2018 2019 Al Ajjawi Modern Car Nature World Factory for Ajjawi Center Trading Co halva & tahini

9 Ajjawi wholesale store - Jenin

Our first store was opened to the public in 1979. Today, the store remains at the heart of the business, being a flagship of Ajjawi’s growth and prosperity.

Everything BIG, start with something Small

The beginning of our story has started with a small wholesale store that was managed by Mr. Hamze Ajjawi in Jenin - Palestine. Nowadays, Ajjawi wholesale store continued selling its products to reach the customers in Palestine. and considered one of the most successful businesses in Jenin - Palestine.

10 Ajjawi – Trading Company

In the year 2000, Mr. Bashar and Mr. Basheer Ajjawi placed their foundation stone for Ajjawi – Trading Company, which later became the headquarter for Al Ajjawi companies.

In august 8th 2019, Al Ajjawi Co. opened the new headquarters at Ajjah – Jenin, launching a new era of progress, development and more investment, in our people and our Home.

11 Our Own BRANDS Ajjawi – Trading Company have 5 major Brands registered to it, focuses on high quality food products

Our brands hold our values, and our commitment to provide the best quality to all customers.

12 Our Agencies

13 Ajjawi – Trading Company. Complex Al Ajjawi complex is considered one of the largest complexes in the area, located in Ajjah- Jenin with over 50 employees running it.

10,600m2 Total area

2,000m2 Refrigerated warehouses

4,000m2 Dry warehouses

Packaging warehouse 500m2

1000m2 Headquarters

3,100m2 Large fields

14 Ajjawi – Trading Company. Logistics

• Private area for loading and unloading, capable of handling large volumes at the same time.

• Spacious storage area, with a capacity of over 7,000 pellets distributors into 5 warehouses.

15 • Temperature and humidity control, offering optimal storing conditions for any product.

• Multiple Fork lifts to transfer the products in and out of the warehouses.

16 • Latest hardware and tools to complete the work with the most effectiveness and efficiency.

• Efficient co-packing unit

17 • Fleet of efficient commercial vehicle.

18 Our Capabilities

• A professional and highly qualified team of 50 employees, with extensive exposure and experience in commerce. • Highly professional & trained staff. • In-house marketing, sales, logistics & commerce. • In-house state-of-the-art data processing. • Modern and well equipped facilities. • A fleet of transport vehicles.

Distribution Capabilities

Ajjawi – Trading Company has one of the largest distribution network in Palestine reaching over 1500 POS through different trade channels and covering most of the market in Palestine. Our distribution network covers the following:

• Wholesalers. • Sales Representatives for medium size stores and chain stores. • Specialized Agents to Restaurants and Hotels. • Independent cash vans.

Organizational Chart

4 Managers 8 Sales force 2 Marketing

16 Warehouse 8 Drivers 12 Office employees employees

19 Al Ajjawi Modern Car Trading Co. 2017

In late 2017, Al-Ajjawi® Group launched their new trading company for cars located in Ajja. It is nowadays considered one of the largest companies in the area as it can accommodate over 70 cars.

20 World of Nature Factory for Halva & Tahini 2018

Nature World Factory for halva & tahini production is located in the heart of Nablus city in Palestine, its mission is to serve the national and the international market with the best quality of Halva & Tahini.

21 Ajjawi Center 2019

Expected to launch in 2021, Ajjawi center located in Jenin - Palestine with an area of over 9,000 m2, for commercial and residential uses, v

Ajjawi Center Jenin - Palestine

22 Real estate in - Amman

Middleton Hotel AL Jubeiha

Marka

Partnership Opportunities We are always keen to expand our product portfolio and explore new business opportunities.

Our partners will receive: • Superior nation-wide access. • Advantageous merchandising and brand visibility. • Professionally planned and executed marketing strategies. • Meticulous implementation. • Superior merchandising and promotional activities. • Effective marketing communications. • The advantage of Al Ajjawe group ‘umbrella’. 23 Your Trusted Business Partner