PRESS KIT 2018

More information: Corporate Communications, Bianca Jamarne. mail: [email protected], www.sanpedro.cl INTRODUCTION

THE DREAM OF PRODUCING ON CHILEAN SOILS LED THE CORREA ALBANO BROTHERS, PIONEERS IN NEW WORLD OF SPANISH ORIGIN, TO FOUND VIÑA SAN PEDRO IN 1865.

TODAY, THE TURNS 150 YEARS OLD, CONTINUING ITS PLEDGE OF MAKING THE BEST WINES OF CHILE. HISTORY

The Correa Family was the earliest of Correa Albano family started to build the twelve winemaking families that be- an underground cellar set above a roc- gan in Chile in the mid 19th ky base, with pillars and ribbed faults Century. The family arrived in Peru joined using the famous “Cal y Canto” from Spain, before finally coming to technique. This method, that was wi- Chile. From the beginning they settled despread in the era, joined bricks with in the Curicó Valley, and for four gene- a mixture of limestone and egg white in rations they were focused on livestock order to form the large interior arches. farming. Since they were familiar with The architect’s name is not known, but the earth and with agriculture, they it is assumed that there were influences explored new activities and naturally from French architects, similar to other came to discover the world of . at that time.

In 1865 the Correa Albano brothers, This pioneering and entrepreneurial vi- Bonifacio and José Gregorio, sion for viticulture in Chile, lead them founded Viña San Pedro and the to legally register the brand “San Pedro” promise was to take their wines all over in the Ministry for Economy and Tra- the world. This dream -that seemed de in 1885. The name has remained crazy at that time- helped them to beco- since then, honoring the farm where me pioneers in the Curicó Valley, where the brand was born. In the same year, they began to make wine using the local San Pedro’s wines began to be labeled varieties, known as the common with this name, a tradition that quickly grape or País. spread around Chile.

In a short time, and in light of the im- In 1886, Pedro Correa Ovalle, the pressive results they were achieving son of José Gregorio, traveled to Fran- with these grape varieties, the Correa ce to learn about new advances taking Albano Brothers started to bring place in the winemaking industry in the clones of the classic European Old World. This important milestone to replace the native varie- brought the introduction of technology ties. Over the years they brought Ca- to the wine industry. bernet Sauvignon, Pinot, , and to our land, By 1895, Viña San Pedro had its own varieties that could evolve and produce commercial network. The winery had a high-quality wines. Success was recog- distribution center in Santiago and sales nized by everyone, and the neighbors representatives in the most important were quick to follow their example, cities in the country. bringing new clones and varieties to the area. In 1898 San Pedro began to offer both boxed wine and in oval shaped barrels Along with planting the first 242 hec- suitable for mules to carry. Their agents tares of French grape varieties, the traveled along rugged paths over the length and width of Chile in order to The pioneering spirit of the Correa fa- deliver on time. This spirit of hard work mily was strengthened in 1940 with and perseverance marks the start of San the beginning of exportation to Pedro’s merchant history. the United States, Canada, Ger- many and Japan. San Pedro was one When José Gregorio Correa Albano of the first Chilean companies to export dies, Viña San Pedro is left in the hands its products. Within a decade, San Pe- of his wife Delia Ovalle and her son dro’s exports came to represent 15% Pedro Correa Ovalle, who in 1900 of the country’s total wine sales. hired a renowned French winemaker, Paul Pacottet Moinchot. Pacottet had However, several generations later the extensive viticultural knowledge -later Correa family sold San Pedro to the shared in several books- because of his German company, Wagner and Stein. It experience as Head of the Research La- was headed by Ernesto Wagner and Gui- boratory in the National Winemaking llermo Stein Morig, the latter of which Institute and as Director of Viticultural became President of Viña San Pedro. and Winemaking Conferences at the National School of Agriculture in Grig- In 1960, after 20 years of the German non. Pacottet certainly brought new company’s control, Viña San Pedro’s ex- momentum to San Pedro’s wine pro- ports came to represent 46% of Chile’s duction, with a French style that was total wine exports. Moreover, at this highly valued at this time. time the brand GatoNegro was esta- blished, with its variety. It In this way, they began to get a name for owes its name to a fable from a traditional themselves within Chilean aristocracy, in viticultural area around the Mosela River times when selling was not so easy; as the in Germany, in which a black cat patrols Chilean upper-class preferred French -with its arched back- a well known mer- wine to indicate their social status. chant’s . The black cat with its arched back had become a famous By 1905 San Pedro had adverts in the icon for German wines from this region: most distinguished magazines and lea- Schwarze Katze -in Spanish, GatoNegro. flets of the era, giving rise to San Pe- In honor of his birthplace and the unique, dro’s first communication campaigns. familiar cat icon, Guillermo Stein laun- ches GatoNegro, which quickly becomes In 1924, Viña San Pedro already had one of the main brands. 242 hectares under vine and pro- duced 60,000 arrobas of wine per Concurrently, Viña San Pedro started to year. This gradual increase in produc- invest heavily in machinery for the coun- tion, meant that years later the winery tryside, improving crops by adopting the could embark on a new challenge: Californian and European model, with in- selling their wine beyond the Andes tegrated machinery. Without doubt, this Mountain Range. elevated production to another level. At the end of the 60s, San Pedro chan- One year later, in 1995, the renowned ges its sales policy with an aim to pe- winery in Molina begins operations: vi- netrate new markets. San Pedro’s wines nification and aging, and is among the started to reach Mexico and Australia. most modern in Latin America.

In 1966 the winery began to reap new With an aim to focus on the Super Pre- successes, receiving its first gold and mium wine category, 1865 Single Vi- silver medals at international ex- neyard range is born in 1997. This hibitions in Budapest, Czechoslovakia range commemorates the year and Hungary. Viña San Pedro was founded.

In 1970 GatoNegro releases its Towards the end of 1999, San Pedro variety and one year incorporates a new brand, 35 South, to later is exported for the first time to its portfolio. This young wine was craf- Sweden and the United States. ted to be a great representative of New World wines. Entering the new cen- In 1974 Viña San Pedro ceases to be tury, Viña San Pedro became the second controlled by Wagner and Stein, passing winery for exports in Chile into the hands of the Spanish company, Bayer Health Care (BHC). Under their In 2001, a new project is establi- direction, the brand Castillo de Mo- shed in the Cachapoal Valley - An- lina (1979) was born. des, an area that was conceived for top- end wine production, Iconic and Ultra Twenty years later, in 1994 the Spani- Premium. Altaïr and Sideral were sh would sell the company to Compa- born, two wines that would later form ñía de Cervecerías Unidas (CCU), part of the Grandes Vinos de San Pedro creating a new trade name: Viña San portfolio. Pedro S.A., which began to sell shares on the Chilean Stock Market and Elec- Over the next few years, San Pedro tronic Stock Exchange. would start to pursue new in Chile and re-launch some of its main The successive change of owners never brands. So by 2007 a great Carmenere affected the founding spirit of the winery, from Pencahue was born, Tierras Mora- and San Pedro continued on its path of in- das. That same year, 1865 Single Vine- novation, with a new winemaking project yard Sauvignon Blanc from Leyda Valley that resulted in the first trademark wine turned into the first white of this range. of San Pedro: Cabo de Hornos. An elegant blend, crafted with a modern vision and a New World winemaking philosophy. Cabo became one of the first trade- mark wines in Chile. San Pedro keeps to its pioneering vi- ted for the millennial generation, origi- sion in 2010, by incorporating a new nally focusing exclusively on the North designation of origin to the viticultu- American market. ral map, with the launch of Kankana del Elqui Solar N°10 and 1865 Li- In 2013, GatoNegro captivates the mited Edition. Both wines are made digital world as one of the most fo- with grapes from the Elqui Valley, llowed brands on the social network, which had previously just produced pis- Facebook. Over 50 years of experien- co and table grapes. ce and widespread distribution in over 80 countries justifies the launch of its The greatest award that a winery from tagline “Adored Everywhere” the the New World can receive comes in same year. 2011, when Viña San Pedro is recog- nized as New World Winery of the Year Viña San Pedro opened its cellar in by the North American magazine, Wine 2014, with an aim to produce, pro- Enthusiast. The magazine is one of the mote and distribute top-end wines. This most prestigious publications, speciali- was an important step in the construc- zed in wines from the USA and around tion of the Ultra Premium segment, a the world. portfolio comprised of Altaïr, Cabo de Hornos, Kankana del Elqui, Tierras The prize confirms both Chile as Moradas and Sideral. a leading producer of the New World, and also the importance of Viña Now in 2015, San Pedro celebra- San Pedro on the global winemaking tes its 150 year history. Along with stage, known for outstanding quality commemorating the pioneering vision across a broad range of prices. of its founders, it also has an eye to the future with its conviction of being Bet- San Pedro’s innovation reaches new ter Every Year. heights in 2012 with the launch of its new brand, EPICA. The wine was craf- GLOBAL PRESENCE

NORTH EASTERN AMERICA EUROPE & CENTRAL NORTHERN EUROPE EUROPE & U.K.

ASIA & LATIN AFRICA OCEANIA AMERICA BRAZIL

OTHERS

EXPORT SALES VOLUME MORE THAN 2.8 MILLION 9 LTS CASES SOLD in 2016. Delivery to over 70 countries around the world.

TOTAL SALES VOLUME (INCLUDING DOMESTIC MARKET) MORE THAN 8.6 MILLION 9 LTS CASES SOLD IN 2016. WINEMAKING IDENTITY AND EXCELLENCE

• In the past few years, Viña San Pedro has had a renewed emphasis the Alta Cachapoal and Maipo Valleys, two of the best on the winemaking processes. New winemakers have been terroirs for these varieties in Chile. employed for each wine segment, with special interest in new, emerging, cool-climate regions in modern Chilean viticulture. • In 2007, San Pedro expanded origins to the Leyda Valley, one of the most acclaimed viticultural areas in the world. The • Significant investment and improvement projects have enhanced valley allowed for the extension of the Ultra Premium brand productive and commercial capacity, through new winemaking 1865 Single , which was previously just for red wines. technology, bottling plants, storage space and land. From September 2007, the range offers crisp, elegant, delicate and mineral Sauvignon Blanc from the Leyda Valley. • The innovative spirit of Viña San Pedro, gave rise to the first Sauvignon Blanc from the Elqui Valley in 2006, launched • In 2014, the wine group’s winemaking philosophy crosses new under the brand Castillo de Molina. frontiers, with the launch of Los Despedidos. This clandestine winemaking project revives origins and non-traditional varieties such as País, Cinsault and Dolcetto from the Itata Valley. • Other examples that define Viña San Pedro’s winemaking identity are the Syrah and from AND CELLAR

LA SERENA San Pedro’s main vineyard, cellar and centennial underground cave are located in Molina, 200km south of Santiago in the Curicó Valley. It is an area of gently sloping hills and loam soils Valle del Elqui above volcanic rock, with favorable climatic and geographical conditions for viticulture. Viña San Pedro is equipped with a level of infrastructure and technology that makes it a leader in the industry. Additionally it has one of the most extensive surfaces under vine in Latin America, with over 1,000 hectares planted in Molina, Curicó Valley as well as seven of its own estates in some of the most important viticultural regions in the country.

VALPARAÍSO

SANTIAGO Valle del Maipo 73 has. TOTAL: 2354 HA. PLANTED Valle de Cachapoal 250 has. RANCAGUA 223 has. Valle de Colchagua

Valle de Curicó 1064 has. TALCA

Valle del Maule 743 has.

Valle de Itata FINE WINES OF VIÑA SAN PEDRO

In the foothills of the Andes Mountains in Cachapoal Valley, the cellar of the Ultra Premium wines of Viña San Pedro is located. This botique cellar has only one objective which is to produce the finest wines that Chile can share with the world.

These five handcrafted wines show the elegance of our terrior and our ability to stand with some of the finest wines in the world. These fine wines are known to us as: Altair, Cabo de Hronos, Sideral, Tierras Moradas and Kankana de Elqui.

CHARACTERISTICS OF GVSP

• Unique • Terroir wines • Recognizable • Limited production • Expression of the viticultural diversity of Chile • The result of precise, meticulous, controlled and dedicated work • Collectible • International recognition PORTFOLIO

1865 WINES

In the year 1997, Viña San Pedro created the range, a Sauvignon Blanc from Leyda the second raid of Premium wines Valley. Then shortly after in 2014 two new launching the brand 1865, which was additions which were launched: Pinot created in honor of the year of the Noir and from the Elqui winery’s foundation, celebrating now Valley. more than 150 years of history. Our vineyards are carefully managed, The main characteristic of these wines is observing all the conditions of the the emblematic varieties from different variety: soil and climate, to produce and distinctive wine regions of Chile. Each wines with unique personalities and wine is obtained from carefully selected consistent quality over time. vineyards, which are planted in the best possible valley for each variety: Cabernet Needless to say, these wines unify Sauvignon from the Maipo, Carmenere elegance, enological best practices while and from specific quarters of the considering global trends to become a Maule, a Syrah from Cachapoal Andes. worldwide brand. And, since 2007, the first white variety of

SELECTED VINYARDS

Our ter roir line, produced from our vineyard’s best grapes.

LIMITED EDITION SPECIAL EDITION

A limited production selecting Uniques wines that celebrate some of the best terroirs. special occasions.

Castillo de Molina was born in the ‘80s as San This range of wine includes grapes from the most Pedro’s first Reserva range, subsequently achieving important wine valleys in the country, including top ranking for the next 20 Elqui, Casablanca, Rapel and Maule. Each one of the years. As it was exported virtually since its creation, wines reflects their distinct origin, with elements the brand can today be found in more than 50 that contribute to a wide range of flavors, bouquets countries. and textures.

It is currently an excellent quality Reserva wine, The range is formed by white varieties Sauvignon which invites one to take a break from daily life, Blanc, Chardonnay and red wines , relax and enjoy the moments that help us to Merlot, Carmenère, Cabernet Sauvignon and an reconnect with ourselves and others. elegant Rosé. PORTFOLIO Epica Wines aims at young adventurers who want to enjoy life to the fullest, live in the here and now, and keep things fun and simple.

It’s the wine that encourages you to LIVE BIG.

It’s an innovative brand of original and vibrant wines, available in six varieties: Red Blend, Cabernet Sauvignon, Sauvignon Blanc, Chardonnay, Malbec and Pinot Noir.

EPICA is one the fastest-growing brands in the USA over 2014-2015.

The brand is available in the United States, Canada, Korea, Japan, Puerto Rico, Sweden, Colombia & Chile. RED BLEND CABERNET SAUVIGNON CHARDONNAY MALBEC PINOT NOIR SAUVIGNON BLANC Maipo, Rapel & Curicó, Mendoza, Cool coastal Colchagua Maipo, Curicó & Chile Argentina valleys, Chile & Maule, Chile Colchagua Leyda,Chile & Maule, Chile GatoNegro is the global brand of Viña San Pedro. An easy-to-drink wine that is excellent value for money (price-quality ratio).

GatoNegro is a brand Consistent winemaking Available Available with 55 years of and quality year after year. in more in the main history; however it than 80 retailers continues to surprise countries. around the consumers with world. constant innovations.

• GatoNegro is present and adored in more than 80 countries.

• Every 2 seconds, 3 bottles of GatoNegro are opened around the world.

• GatoNegro’s Facebook page has the largest number of followers in the Chilean wine brand category, and is positioned at #3 for wine worldwide (More than 1MM followers).

• One of the leading exports of the Chilean wine industry.

• Worldwide recognitions: Viña San Pedro won New World Winery of the year 2011, by Wine Enthusiast. 90 2000 2006 2008 Growth and Global Launch of two NEW image NEW screwcap presence of the brand. varieties

Carmenre, Shiraz, GatoNegro has a big Malbec, 80 portfolio of red and Rosé. D.O of the white varieties variety in the bottle. 2010 2012 50 years Rooftop campaign with social media support 70 of GatoNegro White variety of GatoNegro.

60 2013 First red variety of GatoNegro Tagline “Adored Everywhere” and is born the launch of GatoNegro Red Velvet & Fruity White .

2015 GatoNegro presents new label with quality seal representing its 55 years of history

2014 Launch of GatoNegro Pinot Noir PORTFOLIO GATO NEGRO WINEMAKING TEAM

Along with the vines’ unmatched origins and soils, the other major factor in San Pedro’s quality wines is the winemaking team. This technical and professional unit is led by talented and renowned individuals from across the international wine industry. Together, they are responsible for stamping the winery’s unique style on each of its bottles.

1. MARCO PUYO 2. MATIAS CRUZAT

Chief Winemaker Officer of Chief Winemaker of 1865 and VSPT Wine Group. Castillo de Molina.

3. NICOLÁS PEREZ 4.VIVIANA MAGNERE

Winemaker of Epica & 9Lives. Chief Winemaker of GatoNegro. SUSTAINABLE WINEGROWING

360° Sustainable Program:

Sustainability is a crucial element of VSPT Wine Group’s In our 360° Sustainable Program, our areas of operation are strategic plan. For this reason, since 2009 we have been orientated towards 4 pillars: working on the concept through our specific, robust project, the 360° Sustainable Program. We strive to identify all aspects 1. Environment and opportunities for improvement, in order to become an 2. Water Measurement and Management agent for change as well as to harness a threefold positive 3. Social Commitment and Wellbeing impact -economic, social and environment - for the company. 4. Quality

Consequently, we have incorporated sustainability into everything we do and we take all relevant subjects into account when making decisions: the environment, suppliers, clients and customers. Viña San Pedro is part of