EVENT GUIDE September 8 — 10, Fort Wayne, IN

2017 EVENT GUIDE September 8 — 10, Fort Wayne, IN www.alliance-games.com

LETTER FROM THE PRESIDENT Thank you for supporting the largest Alliance Open House in the 41-year history of the company!

2017 has been a fantastic year for our industry, and as we

head into the 3rd and 4th quarters, we are honored to have

you with us. This past year we’ve taken lessons learned from

you at our previous Open Houses and implemented them

– from improvements to our website and sales solicitations

to upgrading our warehouse management systems and

technology. We hope that you, too, found the information

from last year’s show useful and profitable.

We’ve also launched new initiatives that you’ll be hearing

more about during the show. Our new Roseville office and

Asmodee North America Sales Specialists are up and running.

We’ve been busy producing in store resources as well as video

marketing materials through our Game Trade Media division.

And we have a few more surprises for you this year!

We hope to see each of you on the show floor, and thank

you face-to-face for your trust, your valuable feedback, your

critique, and your business. As always, we look forward to

serving you into 2018 and beyond!

Special Thanks From

Dan Hirsch, President - The Entire Staff at Alliance

2 017 ALLIANCE OPEN HOUSE EVENT GUIDE 1 LETTER FROM EMILY EICKHOFF Welcome Retailers & Exhibitors,

What a year it has been! It’s my pleasure to welcome you to

the 2017 Alliance Open House. My team and I have worked

hard the last six months to bring you the best show in Alliance’s

history. We have more peer workshops, vendor focus groups,

and special events scheduled than ever before. We’ve added

8,350 square feet to the Exhibit Hall to accommodate more than

95 exhibiting manufacturers!

The show has grown - so our space has evolved! Many of

our events have new locations, so please feel free to ask an

Alliance employee or stop by the Registration desk if you

have any questions.

Retailers, it is my hope that you will make the best of the show

by learning, networking, and gaming.

Finally, I would like to thank our many exhibitors for supporting

our show as sponsors. Without you our event wouldn’t be the same!

Marketing Manager

2 2 017 ALLIANCE OPEN HOUSE EVENT GUIDE THANK YOU SPONSORS! 2017 PLATINUM SPONSORS SILVER SPONSORS

BRONZE SPONSORS

GOLD SPONSORS

AND MANY THANKS TO ALL OUR OTHER EXHIBITORS!

2 017 ALLIANCE OPEN HOUSE EVENT GUIDE 3 TABLE 2017 OF CONTENTS

MEET THE ALLIANCE MIDWEST ACCOUNT REPS...... 6

EVENT SCHEDULE...... 8

SPECIAL EVENTS...... 10

GRAND WAYNE CONVENTION CENTER MAP...... 14

FOCUS GROUP SCHEDULE...... 16

FOCUS GROUPS...... 18

PEER WORKSHOP I...... 20

PEER WORKSHOP II...... 22

PEER WORKSHOP III...... 24

ABOUT THE SPEAKERS...... 28

DEMO NIGHT EXHIBITORS...... 36

DEMO HALL MAP...... 37

LOCAL EATS!...... 38

GAME TRADE MEDIA...... 40 HIGH PERFORMANCE, HIGH CAPACITY WIFI EXHIBIT HALL LIST...... 42 The Grand Wayne Convention Center offers free shared and filtered Wireless Internet access service throughout the entire EXHIBIT HALL MAP...... 43 convention center for all attendees.

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MEET THE ALLIANCE 2017 MIDWEST ACCOUNT REPS

BRIAN SIROIS COREY PEREZ DON KIMES

JEFF MCMAHON JIM SWEENEY JOSH HORNBARGER

KIT ANDERSON LUKE HARDY NATASHA WEILAND

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2017 EVENT SCHEDULE

TIME EVENT LOCATION

2:00pm-7:00pm Registration Outside Anthony Wayne Ballroom

3:00pm-4:30pm CMON’s Special Event - Modern Art Anthony Wayne Ballroom A

4:30pm-5:30pm Renegade Game Studios Anthony Wayne Ballroom B Special Event - Flip Ships

5:00pm-8:00pm WizKids Paint & Take Event (Drop In & Out) Harrison Corridor FRIDAY 8:00pm-12:00am Demo Night 1 - Sponsored by Convention A South Catalyst Game Labs and Lone Shark Games

8:00am-2:00pm Registration Outside Anthony Wayne Ballroom 9:00am-12:00pm Mayfair Games Demo 2 Demo Anthony Wayne Ballroom B (Pre-Reg Required) 9:00am-9:45am Peer Workshop I Jefferson A-C 10:00am-10:45am Peer Workshop II Jefferson A-C 11:00am-12:30pm Vendor Focus Group I Jefferson Rooms Wizards of the Coast Jefferson A Games Workshop Jefferson B Upper Deck Jefferson C 12:30pm-2:30pm Lunch - Vendor Presentations Convention A North Keynote Speaker: Renegade Game Studios

SATURDAY 2:30pm-4:00pm Vendor Focus Group II Jefferson Rooms Calliope Games Jefferson A Mayfair Games Jefferson B ANA and Alliance Games Partnership Jefferson C 4:15pm-5:00pm Peer Workshop III Jefferson A-C 5:30pm-7:30pm Dinner - Vendor Presentations Convention A North 8:00pm-12:00am Demo Night 2 - Sponsored by Convention A South CMON & Renegade Game Studios

8:00am-9:00am Pastries & Coffee Outside Jefferson Rooms

9:00am-10:30am Vendor Focus Group III Jefferson Rooms Wizards of the Coast Jefferson A WizKids Jefferson B ANA Product Presentation Jefferson C 10:45am-12:15pm Vendor Focus Group IV Jefferson Rooms Renegade Game Studios Jefferson A

SUNDAY CMON Jefferson B Q-Workshop Jefferson C 12:30pm-2:00pm Lunch - Vendor Presentations Convention A North 2:00pm-6:00pm Exhibit Hall Convention C

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2017 SPECIAL EVENTS

CMON’S SPECIAL EVENT – MODERN ART: Friday, Sept 8 | Anthony Wayne Ballroom A | 3-4:30PM

Join the CMON staff to learn how to play Modern Art and receive a FREE copy of the game! In Modern Art, players take on the role of curators, buying and selling paintings for their museum. Beauty is in the eye of the beholder, but in the high-stakes world of fine art auctions, there’s nothing more beautiful than making a buck.

RENEGADE GAME STUDIOS SPECIAL EVENT – FLIP SHIPS: Friday, Sept 8 | Anthony Wayne Ballroom B | 4:30-5:30PM

Join the Renegade crew to learn how to play Flip Ships and receive a FREE copy of the game!

Flip Ships is a cooperative dexterity game where players take on the roles of brave pilots defending their planet from an onslaught of firepower. Flip your ships to take out the encroaching enemies, and to take down the powerful mother ship before it’s too late.

WIZKIDS PAINT + TAKE: Friday, Sept 8 | Harrison Corridor | 5:00-8:00PM

Join us Friday evening as we host our second annual Paint + Take event sponsored by WizKids. This event will have will be your first opportunity to paint brand new, not yet released figures from WizKids unpainted miniatures line. This is a come and go event, so feel free to drop in anytime between 5:00 - 8:00 PM!

MAYFAIR DEMO 2 DEMO: Saturday, Sept 9 | Anthony Wayne Ballroom B | 9AM-12PM (Pre-Registration Required)

Mayfair Games is pleased to continue its support of Alliance Game Distributors and once again presents its popular D2D program at the Alliance Open House in Fort Wayne Indiana, September 9th. This session will introduce Bärenpark, Caverna: Cave v. Cave and Run Bunny Run to participants, while teaching them how to demo and sell each game, and present additional materials that will support product sales.

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ALLIANCE 2017 OPEN HOUSE

14 2 017 ALLIANCE OPEN HOUSE EVENT GUIDE GRAND WAYNE CONVENTION CENTER

2 017 ALLIANCE OPEN HOUSE EVENT GUIDE 15 FOCUS GROUP 2017 SCHEDULE

Retailers, check your name badges! The color FOCUS GROUP I FOCUS GROUP III running across the bottom of your name tag Saturday, September 9th Sunday, September 10th determines which schedule you follow. 11:00am-12:30pm 9:00-10:30am ORANGE TAGS will rotate rooms in the following order: Jefferson A, B, C. BLUE TAGS FOCUS GROUP II FOCUS GROUP IV will rotate rooms in the following order: Sunday, September 10th Jefferson B, C, A. Saturday, September 9th 2:30-4:00pm 10:45am-12:15pm GREEN TAGS will rotate rooms in the following order: Jefferson C, A, B.

Wizards of Focus Group I Games Workshop Upper Deck the Coast Jefferson B Jefferson C ORANGE TAG Saturday | 11:00am-12:30pm Jefferson A Asmodee ROTATION SCHEDULE Focus Group II Calliope Mayfair Games North America Jefferson A Jefferson B Saturday | 2:30pm-4:00pm Jefferson C Jefferson A > B > C Wizards of Asmodee Focus Group III WizKids the Coast North America Focus Group I: Saturday 11:00am-12:30pm Jefferson B Sunday | 9:00am-10:30am Jefferson A Jefferson C Focus Group II: Saturday 2:30-4:00pm Renegade Focus Group III: Sunday 9:00-10:30am Focus Group IV CMON Q-Workshop Game Studios Jefferson B Jefferson C Focus Group IV: 10:45am-12:15pm Sunday | 10:45am-12:15pm Jefferson A

Wizards of Focus Group I Games Workshop Upper Deck the Coast Jefferson B Jefferson C BLUE TAG Saturday | 11:00am-12:30pm Jefferson A Asmodee ROTATION SCHEDULE Focus Group II Mayfair Games Calliope North America Jefferson B Jefferson A Saturday | 2:30pm-4:00pm Jefferson C Jefferson B > C > A Asmodee Wizards of Focus Group III WizKids North America the Coast Focus Group I: Saturday 11:00am-12:30pm Jefferson B Sunday | 9:00am-10:30am Jefferson C Jefferson A Focus Group II: Saturday 2:30-4:00pm Renegade Focus Group III: Sunday 9:00-10:30am Focus Group IV CMON Q-Workshop Game Studios Jefferson B Jefferson C Focus Group IV: 10:45am-12:15pm Sunday | 10:45am-12:15pm Jefferson A

Wizards of Focus Group I Upper Deck Games Workshop the Coast Jefferson C Jefferson B GREEN TAG Saturday | 11:00am-12:30pm Jefferson A Asmodee ROTATION SCHEDULE Focus Group II Calliope Mayfair Games North America Jefferson A Jefferson B Saturday | 2:30pm-4:00pm Jefferson C Jefferson C > A > B Asmodee Wizards of Focus Group III WizKids North America the Coast Focus Group I: Saturday 11:00am-12:30pm Jefferson B Sunday | 9:00am-10:30am Jefferson C Jefferson A Focus Group II: Saturday 2:30-4:00pm Renegade Focus Group III: Sunday 9:00-10:30am Focus Group IV Q-Workshop CMON Game Studios Jefferson C Jefferson B Focus Group IV: 10:45am-12:15pm Sunday | 10:45am-12:15pm Jefferson A

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2017 FOCUS GROUPS

Focus Group I - Jefferson A Saturday, 11:00am-12:30pm For centuries, the untamed jungles of Ixalan have hidden a coveted secret: Orazca, the city of gold. But no secret can remain undiscovered, and no treasure can be taken uncontested. Unfurl your sails, saddle up a Wizards of the Coast Magic: dinosaur, and battle your rivals as you embark on a journey to claim the plane’s greatest fortune for yourself! Join Mark Price as he describes the flavor and story of Ixalan, talks about the new player path from Open Ixalan and the Player’s Path House through League and Standard Showdown!

Focus Group I - Jefferson B Saturday, 11:00am-12:30pm Shadespire is a new tactical arena combat game on its way later this year. This is a system designed for balanced, small-scale tactical games, that can be played quickly and easily by anyone, but which even experienced players Games Workshop: An introduction to will find challenging to master. The game rules are designed with competitive play in mind; matches can be played Warhammer Underworlds: Shadespire and in under 45 minutes, on a smaller surface than our larger-scale games, and will be ideal for club or tournament Organised Play play. And not only that, we’ll be fully supporting an organised play system for this game, right from day one.

Focus Group I - Jefferson C Saturday, 11:00am-12:30pm Upper Deck Entertainment is the worldwide leader in trading card games, producing the best products in the marketplace. With licenses from Marvel, Sanrio Inc., and HIT Entertainment, Upper Deck Entertain- Upper Deck: Talking with ment covers properties including Thor, the Mighty Avenger; Marvel Beginnings; Hello Kitty; and Thomas & Friends. Whether it’s a new trading card set, trading card game or a challenging diversion for kids to play, Upper Deck Entertainment Upper Deck Entertainment fills the need.

Focus Group II - Jefferson A Saturday, 2:30-4:00pm Ray Wehrs, President of Calliope Games, will discuss ”What’s New” at Calliope Games…this Calliope Games: The Good, year’s Titans and more! Plus, the importance of ”Brand” and “How Calliope Games intends to The Good, And the Good! protect theirs.”

Focus Group II - Jefferson B Saturday, 2:30-4:00pm Join Mayfair Games and learn about the new and upcoming products for 2017 with a sneak peek at 2018! Share your feedback on current product and ideas for ways we at Mayfair can Mayfair Games: New Releases help make your job easier in the world of games. Plus… let’s talk about our future promotions from Mayfair Games and opportunities for you as retailers.

Focus Group II - Jefferson C Saturday, 2:30-4:00pm Please join us for an insightful presentation on how the unique partnership between Asmodee Asmodee North America: Asmodee North North America and Alliance Game Distributors will work to help support hobby game retailers, American and Alliance Games Partnership expand their business, and grow the greater gaming industry.

Focus Group III - Jefferson A 9:00-10:30am Mark Price and Shelly Mazzanoble are on-hand to talk about all of the incredible Wizards of the Coast - New Releases from Dungeons & Dragons and Avalon Hill products coming this fall. Learn all about Betrayal at Dungeons & Dragons and Avalon Hill Baldur’s Gate, the Axis & Allies Anniversary Edition, and more!

Focus Group III - Jefferson B 9:00-10:30am Get the inside scoop on all of WizKids’ upcoming board game releases! Want to know more about WizKids’ business or have burning questions that you’d like answered by someone on WizKids: Behind the Curtain with WizKids the WizKids team? This is your chance to ask and learn — WizKids wants to hear from you!

Focus Group III - Jefferson C 9:00-10:30am Join Asmodee North America as we discuss the exciting lineup of upcoming products from As- Asmodee North America: Asmodee modee Studios and partners such as Space Cowboys, Catan, Z-Man Games, Days of Wonder, North America Product Seminar Fantasy Flight Games, Repos, Libellud, Ludonaute, and Pearl Games.

Focus Group IV - Jefferson A 10:45am-12:15pm Join the Renegade Team to find out about upcoming games and special retailer promotions Renegade Game Studios: Renegade geared toward maximizing your holiday sales. Learn about our Early Release programs, avail- Announces Holiday Retail Programs able Play Renegade! Kits, and details of our upcoming games.

CMON has had an exciting 2017, and we invite all of you to join us at our “What’s Next” seminar during Focus Group IV - Jefferson B 10:45am-12:15pm the Alliance Open House. In this seminar, Jules Vautour, CMON’s Sales Director, will highlight exciting CMON: What’s Next for CMON? new titles arriving in 2018 and discuss the CMON Play program – the brick and mortar retailer program with exclusive offers for members. We look forward to seeing you there, and showing you what’s next!

Gamers LOVE dice. More importantly, almost EVERY gamer needs dice! Join Q-Workshop as Focus Group IV - Jefferson C 10:45am-12:15pm they discuss this very important accessory and how stores can effectively sell (more) dice, best Q-Workshop: Never Say Die! take advantage of displays, and more as they draw upon years of personal experience and retailer feedback.

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SATURDAY, SEPTEMBER 9 PEER 9:00am – 9:45am WORKSHOP I

Every day in the retail store there is limited time to get

INDUSTRY TOOLS FOR our information in front of the customer. Even before they

RETAILERS THAT CAN come in they have researched product, reviews and release

MAKE YOUR JOB EASIER dates. Learn about the Dized app that is going to replace

with Lynn Potyen the rules book, FLGS -tv selling by turning existing in-store

JEFFERSON A TV monitors into POS marketing platforms, tabletop game convention management programs and other resources.

Are you a Store Manager who doesn’t quite get why the THINKING LIKE AN Owner does something? Or are you an Owner who has OWNER/THINKING forgotten what it means to lead the sales team? Maybe LIKE A MANAGER you’re the Owner thinking about promoting an employee to be a Store Manager because you feel overwhelmed. If with Angie Blackmon you are any of these, then this seminar is for you! We’ll & David Wheeler cover what challenges the Owner and causes sleepless JEFFERSON B nights, how to include the Manager in the “big” things and what effective team work means for both.

An overview of the daily activities and responsibilities

BEHIND THE SCENES typical for an account rep. They will explore what the ideal

with your dynamic between a retail store and their Alliance rep

Alliance Representative should look like and how to best utilize relationships with

JEFFERSON C the Alliance sales team, as well as discuss some of the tools and benefits available to all Alliance customers.

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SATURDAY, SEPTEMBER 9 PEER 10:00am – 10:45am WORKSHOP II

In this workshop, we’ll look at the hard facts of how PRICING YOURSELF discounting can lead to the downfall of a store’s business.

OUT OF BUSINESS - The presentation breaks down costs of business and the

THE DANGERS OF percentage of profit that should be expected, and show

DISCOUNTING how discounting could cause store owners to pay their

with Brandon Adamson customers, rather than getting paid. We’ll also examine the

positive points to discounting, like store loyalty and moving JEFFERSON A dead product.

Diversification of product lines can improve the sustain- PURCHASING & ability of your business, widen your demographic, and establish positive customer relations while minimizing risk. PRODUCT Oftentimes, we sacrifice product opportunities for budget, space, or even personal disinterest. We’ll talk about how DIVERSIFICATION expanding your investment into new products, lines, and with Drake Siegel even whole departments can help your business be more financially secure in today’s industry through customer in- & Angie Blackmon teraction and feedback, identifying areas for growth and minimizing the risk associated with a growing inventory all JEFFERSON B while generating interest and attracting new customers to your business.

Ted Bonafede, Alliance’s Asmodee Sales Specialist

Manager, will provide insight into this exciting new role

ASMODEE NORTH while explaining how the ANA Specialist can best serve

AMERICA WORKSHOP your store’s needs. This workshop will explore the ANA

with Ted Bonafede specialist position, demonstrate how two reps can be better

JEFFERSON C than one, provide a review and explanation of the exclusivity relationship between ANA and Alliance as well as offer a

forum for some Q&A.

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SATURDAY, SEPTEMBER 9 PEER 4:15pm – 5:00pm WORKSHOP III

Back in 1994, Al Ries and Jack Trout published the 22

Immutable Laws of Marketing, all of which are still valid THE 22 IMMUTABLE today. As with any law, you can certainly break them but, LAWS OF MARKETING as with any law, before you break it, you ought to know the with Scott Thorne reasoning behind it first. This presentation briefly looks at JEFFERSON A the 22 marketing rules developed by the men who also first

developed and popularized the concept of market positioning.

Ever wonder what separates a great event with an amazing turnout and a good one with mediocre attendance? Or DEVELOPING YOUR what it takes to bring the fundamentals of a great event into GAMING COMMUNITY building long term success for a game or community? Then this talk is right for you. We’ll go over what drives success at with Chris Fedor events, how to have success with organized play and what & Angie Blackmon you can do to improve events. We’ll also discuss building trust and successful tournament organizer roles within your JEFFERSON B store, how to know when to drop a game or event, when it’s ok to “fire” a toxic customer and how you can build a broader community to increase your store revenues.

An exploration of inventory management strategies with

FELLOWSHIP OF a focus on gross margin return on investment. Journey

THE THINGS with the fellowship, from the soft sandy decisions of new

with Mike Kistler releases through the heartland of the evergreens to the cold

JEFFERSON C calculated tundras of low turns. Be rewarded with adventure, experience, and treasure!

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ABOUT 2017 THE SPEAKERS

BRANDON ADAMSON Brandon Adamson has been a gladiator in the retail industry for over 21 years and has been in the gaming retail industry for over 18. He has battled in the ring of corporate retail, as well as held his own in the smaller (but no less deadly) game store arena. He is currently the General Manager for Fantasy Books Inc., a chain of four stores in the St. Louis Metro East area. With no shortage of scars and a little bit of wisdom, he comes with great humility and feels blessed to be allowed to speak before fellow game store enthusiasts.

ANGIE BLACKMON Angie Blackmon is the Owner of Dragon’s Lair Comics & Fantasy®, in Austin, Texas. She has been working in the gaming industry for over 12 years, holding positions from Sales Associate to Ownership. Her nearly 11,000 square foot store has won numerous Game Trade Awards, Best Practice Awards and Power Retailer Awards. She is passionate about moving the gaming industry forward and recently accepted a position with the GAMA Retailer Division. When she’s not busy pursuing her dream, she can be found playing board games, role playing games or preparing to join her staff on the minis tables!

TED BONAFEDE Ted began his love of gaming with tabletop miniatures games. After several years of enjoying the hobby, Ted decided that his goal was to have a career in the gaming industry; thus began his job at Games Workshop, first in the casting room in the Glen Burnie, MD location and then Mail Order. After several fun, challenging years there, Ted came to work for Alliance Games as a sales rep. After seven years of working as a rep, he surprised even himself by applying for the Sales Manager position that had opened in the east location. The following 3 years as a manager honed his skills and prepped Ted for the job he is doing today - as the Asmodee Specialist Sales Manager for Alliance. It has been an amazing experience so far, and he is looking forward to this new challenge!

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ABOUT 2017 THE SPEAKERS

CHRIS FEDOR Chris Fedor has worked for Dragon’s Lair Comics & Fantasy ® in Austin, Texas for almost four years. He started as an Events Tournament Organizer and was promoted to Events Manager in 2016, overseeing the growth and success of the store’s Organized Play Programs. He is responsible for increasing their presence by running massive regional tournaments, exclusive content and off-site conventions. During his tenure, the store won the GAMA Outstanding Organized Play Program. His years of geeking out with his friends playing D&D, Magic, Warhammer and more helped him have a diverse understanding of the different gaming cultures within our community. Always on the lookout for new communities to reach, both big and small, he’s happy to listen to what might be the next fun adventure in the tabletop world.

MIKE KISTLER I’ve been pretty nerdy and drawn to games and collectibles since child- hood, with sports cards, Super Mario, and HeroQuest serving as a gate- way to the hard stuff like Magic and D&D, and I’ve been involved in the gaming industry off and on for the majority of the past 13 years, the last 4 of which have been with Epic Loot, which has gaming and comic stores in the Dayton, Ohio area. As a co-owner and our Operations Manager, I improve our processes and - in a rare case of using a college degree, mine in Management Information Systems - I handle a lot of our data and analysis. During the past year I’ve also served on the GAMA Retail Division board, where I was nominated as vice chair in March.

LYNN POTYEN Lynn Potyen is a retailer of 11 years, she created the rental model that is being used worldwide. Lynn is an advocate for using games to enhance brain health and has used this technique to help not only her customers but her family and community. In her time as a retailer and industry leader, Lynn has served her communities on the GAMA Retail Board (2011-2017, Chairperson 2014-2015), as a member of the Sheboygan County Chamber Business Advocacy Team (2010-Present) and the Dementia Friendly Task Force (2015-Present), and has received numerous awards in recognition of her dedication to the industry.

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ABOUT 2017 THE SPEAKERS

DRAKE SIEGEL Drake Siegel is the Purchasing/Merchandising Manager at Dragon’s Lair Comics & Fantasy® in Austin, Texas. He began his three plus years of tenure as a Holiday Sales Associate, was then hired on full-time and quickly showed an aptitude for product placement and understanding what customers wanted to purchase. Drake manages inventory across 30 diverse departments in the nearly 11,000 square foot store and is passionate about maintaining inventory while branching out into new product lines.

SCOTT THORNE Scott Thorne has taught marketing since 1991, first at Southern Illi- nois State University in Carbondale, Illinois and currently at Southeast Missouri State University, Cape Girardeau, MO, specializing in con- sumer behavior and retailing. He also runs Castle Perilous Games and Books, the name of which he mildly regrets but is loath to give up given the brand equity invested in it, which opened in Carbondale in 1990 and is one of the oldest tabletop game stores in the country. He also writes the popular “Rolling for Initiative” weekly column for ICV2.com.

DAVID WHEELER In 1983, while attending the University of Texas, David Wheeler received his first paycheck for working at a comic book store. In 1986 he opened his own store. Now, thirty plus years later, a comic book and game store veteran, he manages a franchise of stores that operate under the name of Dragon’s Lair Comics & Fantasy ®. In his professional life he has dealt with Retailing, Marketing, and almost every aspect of comic book and game sales. And leases. So, so many leases. He has also been President, Vice President and Past President of PACER, a comic Retailer organization, has served on the GAMA Retailer Board. He trusts and looks forward to more adventures and learning experiences to come.

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FRIDAY NIGHT SPONSORS DEMO NIGHT EXHIBITORS

Alderac AEG...... D7 Mayday Games �� F6 Arcane Wonders ��J5 Mayfair Games �� F3, G3 Ares Games...... C3 Monte Cook Games ��K6 Asmodee North America �� A2, B2, C2, D2, E2 Ninja Division �� G6 F2, G2, H2,I2, J2, K2, L2, North Star Games �� N5 M2, N2, A3, B3, M3, N3 Osprey Games ��M5 Atlas Games...... H5 Paizo Inc �� L6 Bandai Co LTD...... G5 Palladium Books INC ��M7 Bezier Games...... D3 Party People Games �� A4 Breaking Games...... N7 Pokemon �� G7 Calliope Games...... K3 Privateer Press �� E5 Capstone Games �� F7 PSI - Cryptozoic �� J4, K4, L4, M4, N4 Catalyst Game Labs �� K1 PSI - Daily Magic Games �� J4, K4, L4, M4, N4 Cheapass Games �� I5 PSI - Dude Games �� J4, K4, L4, M4, N4 CMON...... E1, F1 PSI - Greenbrier ��J6 Creative Goods Company �� N7 PSI - Indie Board & Card �� J4, K4, L4, M4, N4 Czech Games Edition ��A6 PSI - John Wick Productions �� J4, K4, L4, M4, N4 Devir Americas...... B6 PSI - NSKN...... J4, K4, L4, M4, N4 Elzra Corp...... C6 PSI - Portal Games �� J4, K4, L4, M4, N4 Everything Epic ...... D6 PSI - Stronghold �� J4, K4, L4, M4, N4 Fearlight Games �� I7 Publishing Services Inc �� J4, K4, L4, M4, N4 Fireside Games...... H6 Quick Simple Fun ��M6 Games and Gears ��C5 R&R Games �� N6 Games Workshop...... H4, I4 Red Raven Games �� L5 Gigamic...... I6 Reliquary Games �� I7 Greater Than Games �� B4 Renegade Game Studios ��I1, J1 Green Ronin Games ��H7 Sabol Designs ��K7 Haba USA...... J7 Smart Zone Games �� L7 IDW Games...... J7 Smirk and Dagger �� A7 Iello...... L3 Steamforged Games �� C4, D4 IMP - Cephalofair...... A5, B5 Steve Jackson Games ��B7 IMP - Goodman Games ��A5, B5 Tasty Minstrel Games �� L7 IMP - Grand Gamers Guild ��A5, B5 Thames & Kosmos ��C7 IMP - Green Couch Games ��A5, B5 The Army Painter ��M7 IMP - Jasco Games...... A5, B5 Twilight Creations �� E3 IMP - Level 99 Games ��A5, B5 Ultra Pro International �� E4 IMP - Modiphius ...... A5, B5 Upper Deck ��J3 IMP - Studio 9 Games ��A5, B5 USAopoly �� F5 Impressions...... A5, B5 White Wizard Games �� E7 Konami...... K7 Wizards of the Coast �� F4, G4 Legion Supplies...... E6 WizKids ��H3, I3 Lone Shark Games ��D1 Wyrd Games ��K5 Mantic Games...... D5

36 2 017 ALLIANCE OPEN HOUSE EVENT GUIDE SATURDAY NIGHT SPONSORS DEMO HALL MAP

A2 A3 A4 A5 A6 A7

BAR B2 B3 B4 B5 B6 B7

C2 C3 C4 C5 C6 C7

D1 D2 D3 D4 D5 D6 D7

E1 E2 E3 E4 E5 E6 E7

F1 F2 F3 F4 F5 F6 F7

SPONSOR G2 G3 G4 G5 G6 G7 DOOR DOOR

SPONSOR H2 H3 H4 H5 H6 H7

I1 I2 I3 I4 I5 I6 I7 I7

J1 J2 J3 J4 J5 J6 J7 J7

K1 K2 K3 K4 K5 K6 K7 K7

L2 L3 L4 L5 L6 L7 L7

M2 M3 M4 M5 M6 M7 M7

BAR

N2 N3 N4 N5 N6 N7 N7

2 017 ALLIANCE OPEN HOUSE EVENT GUIDE 37 Looking for a good place to eat while at the show? Not sure where the best places are? We’ve got you covered. Check out the various local hot spots mapped out below - all of which are in walking distance from the LOCAL EATS! Convention Center and Hilton Downtown Hotel.

1. DASH-IN 6. KING GYROS (CASH ONLY) 814 South Calhoun St 302 West Jefferson Blvd Bustling pub/coffeehouse serves breakfast, lunch & dinner plus 23 Unpretentious fast-food restaurant serving pita sandwiches & other classic Greek fare. rotating beers on tap. 7. STARBUCKS 2. 816 PINT & SLICE 502 W Jefferson Blvd 816 South Calhoun St Hangout serving a menu of creative pizzas & craft beers in a laid- back space with couches. 8. WINE DOWN - TASTINGS AND TAPAS 301 West Jefferson Blvd 3. J K O’DONNELL’S New American small plates & 50+ vintages served in a chic bar with a spacious patio & 121 West Wayne St live music. Pub offering beer & scotch, bar bites & soccer on TV amid classic Celtic ambiance. 9. WENDY’S 4. JIMMY JOHN’S 1021 South Clinton St Fast-food burger chain known for its shakes, as well as sides such as chili & baked potatoes. 101 West Wayne St Counter-serve chain specializing in sub & club sandwiches, plus signature potato chips. 10. SUBWAY 1111 South Clinton St 5. DUNKIN DONUTS Casual counter-serve chain for build-your-own sandwiches & salads. 900 Library Plaza Connected to Public Library

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GAME TRADE MEDIA As part of the media marketing arm of Alliance Game Distributors, our mission is to excite and inform retailers and consumers of the products we distribute through quality video content over many platforms, including, but not limited to: Facebook, Instagram, Twitter, Twitch and our website GameTradeMedia.com.

www.facebook.com/Gametrademedia/ @GameTradeMedia

www.instagram.com/GameTradeMedia/ www.twitch.tv/gametrademedia

JOSH GEPPI — PRESIDENT Josh Geppi has over 20 years of professional experience in the comic/pop culture industry. Former President of Diamond Inter- national Galleries where he sold pop culture collectibles and artwork, Josh is now the President of ComicWow. ComicWow is the multi-media marketing branch of Diamond Comic Distributors, Inc. He is excited about the recent addition of the Game Trade Media imprint to ComicWow. Josh is an avid comic collector and all-around nerd, who enjoys games, original artwork, and meet- ing new people. Though new to the tabletop gaming scene, the bug has bitten him already!

RICHARD ANKNEY — PRODUCTION MANAGER Richard “Big Rick” Ankney is a retired Navy Corpsman, who finds himself working in the industry that 15-years- old Rick would have never imagined he would be a part of! As Production Manager for Game Trade Media and ComicWow, Big Rick’s mission is to bring the world of gaming and comics to an even broader audience!

JOHNNY ROSE — FULL-TIME VIDEOGRAPHER; PART-TIME TIME TRAVELER When he’s not visiting fantastic worlds in his time travel- ling police box, Johnny can be found creating engaging video content for Game Trade Media and Comic Wow in an industry that he fell in love with as a kid.

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EXHIBIT 2017 HALL LIST

Alderac AEG...... 702 Legion Supplies...... 806 Arcane Wonders ��106 Lone Shark Games...... 209 Ares Games...... 404 Mantic Games...... 203 ANA - Asmodee ��302 Max Protection...... 709 ANA - Catan Studio ��306 Mayday Games...... 205 ANA - Fantasy Flight Games ��301 Mayfair Games...... 401 ANA - Days of Woner ��304 Monster Protectors...... 707 ANA - Plaid Hat Games ��305 Monte Cook Games...... 606 ANA - Z-Man Games ��303 Ninja Division...... 308 The Army Painter ��409 North Star Games ...... 204 Atlas Games...... 603 Osprey Games...... 703 Bandai Co LTD...... 609 Paizo Inc...... 405 Bezier Games...... 604 Palladium Books INC...... 809 Breaking Games ��206 Party People Games...... 408 Calliope Games...... 202 Pokemon...... 104 Capstone Games ��407 Privateer Press...... 207 Catalyst Game Labs ��504 PSI - Academy Games...... 506 Cheapass Games ��511 PSI - Cryptozoic...... 506 CMON...... 601 PSI - Daily Magic Games...... 506 Creative Goods Company ��307 PSI - Dude Games...... 507 Czech Games Edition ��705 PSI - Greenbrier...... 507 Devir Americas...... 706 PSI - Indie Board & Card...... 508 Dex Protection...... 804 PSI - John Wick Presents...... 508 Diamond Comic Distributors ��802 PSI - NSKN...... 509 Elzra Corp...... 805 PSI - Portal Games...... 509 Everything Epic ...... 309 PSI - Stronghold...... 510 Fearlight Games...... 107 Publishing Services Inc...... 510 Fireside Games...... 608 Q-Workshop...... 701 GAMA Game Manufacturers Association ��803 Quick Simple Fun...... 105 Game Trade Media ��801 R&R Games...... 406 Games and Gears ��311 Red Raven Games...... 605 Games Workshop ��201 Reliquary Games...... 107 Gaming Paper LLC ��811 Renegade Game Studios...... 102 Gigamic...... 607 Smirk and Dagger...... 108 Greater Than Games ��502 Steamforged Games...... 103 Green Ronin Publishing ��208 Steve Jackson Games...... 505 Haba USA...... 410 Tasty Minstrel Games...... 808 IDW Games...... 810 Thames & Kosmos...... 312 Iello...... 403 Twilight Creations...... 402 IMP - 9th Level Games ��708 Ultra Pro International ...... 602 IMP - Cephalofair ��708 Upper Deck ...... 503 IMP - Goodman Games ��708 USAopoly...... 704 IMP - Grand Gamers Guild ��708 Vallejo Hobby Colors...... 807 IMP - Green Couch Games ��708 White Wizard Games...... 610 IMP - Jasco Games ��708 Wizards of the Coast...... 501 IMP - Level 99 Games ��708 WizKids...... 101 IMP - Studio 9 Games ��708 Wyrd Games...... 310 Impressions...... 708 Alliance Ordering Booth...... 109,700 Konami...... 411 GTM/Beholder Pick-Up...... 812

42 2 017 ALLIANCE OPEN HOUSE EVENT GUIDE EXHIBIT HALL MAP 2017

209 312 411 511 610 BOOTH ORDERING 709 812 108 208 410 510 609 311 107 409 509 608 708 811 207 408 508 607 707 810

310 106 206 407 507 606 706 809

105 205 309 406 506 705 808 605

104 308 405 505 807 204 704 307 504 806 404 604

306 805 103 203 503 703 305 603 804 403

304 803 102 202 502 602 702 303 402 802

302 101 201 401 501 601 701 801 301

ORDERING BOOTH DOORS

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