DOCSLIB.ORG

Of 2 Holland Heineken® House to Be Located in the Heart of Rio De

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Of 2 Holland Heineken® House to Be Located in the Heart of Rio De Holland Heineken® House to be located in the heart of Rio de Janeiro for 2016 Olympic Games Amsterdam, 30th September 2015 - HEINEKEN and the Netherlands Olympic Committee (NOC * NSF) have revealed that the Holland Heineken® House (HHH) for next year’s Summer Olympic Games will be located in Ipanema, next to some of the world’s most famous beaches and closer than ever before to the Olympic sports venues. HEINEKEN has organised the national house on behalf of the NOC * NSF at every Summer and Winter Games since the 1992 Barcelona Olympics. The HHH, widely viewed as the best party in town during the Games, showcases and celebrates the Netherlands’ culture and achievements, and has become a popular meeting place for thousands of Dutch and international visitors to the Games. Rio de Janeiro represents the 13th time HEINEKEN will open its doors to athletes, their families and friends, media and Olympic fans. The HHH itself will be situated in Clube Monte Libano in the district of Ipanema-Leblon, adjacent to the Lagoa Rodrigo de Freitas, where the rowing competition will take place. This is located in the Copacabana Olympic zone, which includes the beach volleyball and cycling time trial venues. The 2016 Holland Heineken® House is expected to receive 4,000 daily guests during the two week Games period. The Clube Monte Libano complex occupies more than 9,000m and includes a huge fan zone with Medal Ceremony Hall, athlete zones and a press centre. The location is equipped with indoor and outdoor sports and catering facilities. Gerard Dielessen, CEO NOC * NSF comments: "The Holland Heineken® House is, for many, a home away from home and as such is incredibly important to TeamNL. All our athletes look forward to the customary HHH ceremony which celebrates a TeamNL member winning a medal. The HHH also gives them peace of mind that their families are well taken care of." Bram Westenbrink, Marketing Director of HEINEKEN Netherlands, said: "The Holland Heineken® House will be in the thick of the action for the Rio de Janeiro Games. We’ll be closer to the sport than ever before – even having direct views of the Olympic rowing competitions. The Holland Heineken House is a platform for Dutch pride, and we look forward to celebrating with fans from all over the world.” Further details of the programme of events at the HHH will be released in the lead up to the Games. - ENDS – Page 1 of 2 NOTES TO EDITORS: Contact Holland Heineken House Contact NOC*NSF David Pugh Geert Slot, NOC*NSF [email protected] [email protected] T. 06-51597327 Address: Clube Monte Libano – Holland Heineken House 2016 Av. Borges de Medeiros, 701 - Leblon, Rio de Janeiro - RJ, 22283-040, Brazilië About HEINEKEN HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a powerful portfolio of more than 250 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ approximately 81,000 people and operate more than 160 breweries in 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN's website: www.theHEINEKENcompany.com and follow us via @HEINEKENCorp. Page 2 of 2 .
Load more

Recommended publications
  • ANNUAL REPORT 2012 Established in Amsterdam HEINEKEN HOLDING N.V
    Annual Report 201 2 2Heineken Holding N.V. 012 Established in Amsterdam HEINEKEN HOLDING N.V. AnnANNUAL REPORT 2012 Established in Amsterdam HEINEKEN HOLDING N.V. 201ANNUAL 2REPORT 2012 PROFILE Heineken Holding N.V., which holds 50.005 per cent of the issued share capital of Heineken N.V., heads the HEINEKEN group. The object of Heineken Holding N.V. pursuant to its Articles of Association is to manage and supervise the management of the HEINEKEN group and to provide services for Heineken N.V. It seeks to promote the continuity, independence and stability of the HEINEKEN group, thereby enabling Heineken N.V. to grow in a controlled and steady manner and to pursue its long-term policy in the interest of all stakeholders. Heineken Holding N.V. does not engage in operational activities itself. These have been assigned within the HEINEKEN group to Heineken N.V. and its subsidiaries and associated companies. Heineken Holding N.V.’s income consists almost exclusively of dividends received on its interest in Heineken N.V. Every Heineken N.V. share held by Heineken Holding N.V. is matched by one share issued by Heineken Holding N.V. The dividend payable on the two shares is identical. Heineken Holding N.V. ordinary shares are listed on NYSE Euronext Amsterdam. An abbreviated version of this report Both the English and Dutch versions can be is available in the Dutch language. downloaded from www.heinekenholding.com Een verkorte versie van dit rapport Zowel de Engelse als de Nederlandse versie is beschikbaar in de Nederlandse taal. kunnen worden gedownload vanaf de website www.heinekenholding.com CONTENTS page 4 Shareholder information 9 Board of Directors REPORT OF THE BOARD OF DIRECTORS 10 Policy principles 10 Activities 11 Review of 2012 11 Heineken N.V.
    [Show full text]
  • CEO Foreword
    Sustainability Report 2012 Overview Improve Empower Impact Appendices Brewing a better future for our Improving the environmental Empowering our people and Positively impacting the role of Additional information, tables, stakeholders and communities impact of our business communities beer in society and backgrounds Overview CEO Foreword Jean-François van Boxmeer, Chairman of the Executive Board/CEO ‘Embracing Change’ Every day consumers in 178 countries around the world choose to enjoy one of our more than 250 beer, cider and soft drink brands. In each glass or bottle is a refreshing product of the highest quality. Beer is at the heart of our business and the art of brewing beer is similar today to when Gerard Adriaan Heineken started this great company 149 years ago. He was driven by the desire to create a successful, sustainable business that wasn’t just financially successful but which also made a positive contribution to society as a whole. The simple blueprint he established was to hire passionate people, use the freshest ingredients, constantly innovate, never compromise on quality and then to reinvest in society and the communities where we operate. In the last 149 years, this approach has served us well. It continues to do so today and it will remain our approach into the future. However, what is changing is the world in which we operate. Mega-trends The world is facing significant environmental and sustainability related challenges. Mega-trends such as climate change, population growth, increasing demand for energy, food security and water scarcity are real issues that are forcing society as a whole to think and act differently.
    [Show full text]
  • Sustainability Report 2013
    Advocating Protecting Reducing Sourcing responsible Values and Contents The big picture water resources CO2 emissions sustainably consumption behaviours Contents The Big Picture Appendix 1: CEO Foreword 01 GRI Reference Table 108 Perspective on progress 03 GRI Supplements: LA1 123 What we said andwhat we’ve done 04 LA2 124 Brewing a Better Future 06 LA3 126 Value chain 12 LA8 127 Stakeholder dialogue 14 LA10 128 Benchmarks and achievements 24 LA13 129 Accountability and assurance 26 EN 8 – 2013 130 EN27 131 Protecting water resources 28 Why this is important 29 Appendix 2: Our priorities 30 Reporting basis 132 Actions and results 31 Case studies 35 Appendix 3: Environmental data on production units 136 Reducing CO2 emissions 38 Why this is important 39 Appendix 4: Our priorities 40 List of Operating Companies 141 Actions and results 41 Case studies 51 Reference information 143 Sourcing sustainably 57 Why this is important 58 Our priorities 59 Actions and results 60 Case studies 67 Advocating responsible consumption 73 Why this is important 74 Our priorities 75 Actions and results 76 Case studies 82 Values and behaviours 89 Our values 90 Health & Safety 91 Healthcare and well-being 94 Integrity 96 Employees’ and human rights 97 Developing our people 99 Investing in our communities 100 Creating economic and social impact 103 Case studies 104 Heineken N.V. Sustainability Report 2013 Advocating Protecting Reducing Sourcing responsible Values and Contents The big picture water resources CO2 emissions sustainably consumption behaviours The big picture CEO Foreword Jean-François van Boxmeer, Chairman of the Executive Board/CEO 150 years ago, Gerard Adriaan Heineken founded our Company.
    [Show full text]
  • Atos Use Case
    Use case Behind the scenes Holland Heineken House during the Olympic Winter Games PyeongChang 2018 “Our standards for the Holland Heineken House are exceptionally high. We offer a wide range of amenities, including catering, reception rooms for sponsors and media services, as well as office facilities for NOC*NSF. Atos is a reliable partner with an impressive track- record as an IT partner of the Olympic Games. In our experience, Atos guarantees the flawless functioning of key IT processes. This contributes to an excellent performance of the Holland Heineken House”. Yvonne de Liefde - Boere Project lead Holland Heineken House 02 Trusted partner for your Digital Journey Holland Heineken House PyeongChang 2018 During the Olympic Winter Games PyeongChang 2018, the Holland Heineken House provided the meeting place for all those supporting the Dutch Olympic Team. The Holland Heineken House is the traditional Atos, the Worldwide IT Partner for the meeting place for representatives of the International Olympic Committee since Holland Heineken House: Dutch sports world as well as supporters of 2001, has been the main provider of IT and Dutch athletes. It is the official Dutch home communication services for the Holland the PyeongChang 2018 base hosted by NOC*NSF (Netherlands House for Beijing 2008, Vancouver 2010, challenge Olympic Committee) and facilitated by London 2012, Sochi 2014 and PyeongChang Heineken. The Holland Heineken House 2018. • No/limited internet and telephone was launched during the Olympic Games in connections available at the LaKai Barcelona 1992, and PyeongChang 2018 was Heineken, NOC*NSF and all stakeholders venue its 14th consecutive edition. depend on a flawless IT infrastructure with • South Korean rules and regulations high class performance.
    [Show full text]
  • Heineken All Over
    HEINEKEN ALL OVER An analysis of the youth friendly marketing strategy of Heineken Lisa Kölking, Gerard van der Waal & Wim van Dalen EUCAM TREND REPORT December 2016 Utrecht, the Netherlands Table of Content 1. Introduction ................................................................................................................................................. 3 2. Television and YouTube............................................................................................................................... 5 2.1 Heineken – The Experiment .................................................................................................................. 6 2.2 “The Match” TV Commercial ................................................................................................................ 8 2.3 Pak de Zomer 2015 TV commercial ...................................................................................................... 9 2.4 Tie-ins to James Bond movies ............................................................................................................. 10 2.5 Sponsored media: pre-rolls and mid rolls ........................................................................................... 11 2.6 Infotainment ....................................................................................................................................... 12 3. Sponsoring of sport events ........................................................................................................................ 13 3.1
    [Show full text]
  • Heineken Holding Annual Report 2016
    (1,1) -1- HH_ENG_AnnualReport_2016_Cover_Spine_7_5mm_FINAL.indd 21-02-17 15:30 Annual Report 2016 Report Annual 2016 Heineken Holding N.V. Holding Heineken Established in Amsterdam HEINEKEN HOLDING N.V. AnANNUAL REPORT 2016 n HH_ENG_AnnualReport_2016_Cover_Spine_7_5mm_FINAL.indd 1 221-02-171-02-17 115:305:30 Established in Amsterdam HEINEKEN HOLDING N.V. 201ANNUAL REPORT6 2016 PROFILE Heineken Holding N.V., which holds 50.005 per cent of the issued share capital of Heineken N.V., heads the HEINEKEN group. The object of Heineken Holding N.V. pursuant to its Articles of Association is to manage or supervise the management of the HEINEKEN group and to provide services for Heineken N.V. It seeks to promote the continuity, independence and stability of the HEINEKEN group, thereby enabling Heineken N.V. to grow in a controlled and steady manner and to pursue its long-term policy in the interest of all stakeholders. Heineken Holding N.V. does not engage in operational activities itself. These have been assigned within the HEINEKEN group to Heineken N.V. and its subsidiaries and associated companies. Heineken Holding N.V.’s income consists almost exclusively of dividends received on its interest in Heineken N.V. Every Heineken N.V. share held by Heineken Holding N.V. is matched by one share issued by Heineken Holding N.V. The dividend payable on the two shares is identical. Heineken Holding N.V. ordinary shares are listed on Euronext Amsterdam. This Annual Report can be downloaded from www.heinekenholding.com Dit jaarverslag kan worden gedownload vanaf de website www.heinekenholding.com CONTENTS page 4 Shareholder information 9 Board of Directors REPORT OF THE BOARD OF DIRECTORS 10 Policy principles 10 Activities 11 Review of 2016 11 Heineken N.V.
    [Show full text]
  • Heineken N.V.'S Sustainability Report 2008
    Heineken N.V. N.V. Heineken SUSTAINABILITY Report 2008 Sustainability Report 2008 Also see www.enjoyheinekenresponsibly.com CONTENTS 01 Foreword 02 About this report 04 heineken At A glAnce 05 whAt we sAid – whAt we hAve done FOREWORD 06 energy 06 WHAT WE DID 08 WHAT WE DELIVERED 09 WHAT WE WILL DO IN 2009 10 Water 10 WHAT WE DID 11 WHAT WE DELIVERED 13 WHAT WE WILL DO IN 2009 14 Safety 14 WHAT WE DID 15 WHAT WE DELIVERED “We intend to maintain our long-term 17 WHAT WE WILL DO IN 2009 commitment to the overall sustainability 18 Agriculture 18 WHAT WE DID AND WHAT WE DELIVERED of our Company, as this is the basis for 19 WHAT WE WILL DO IN 2009 successful operations beyond a one- 20 supply chAin responsibility 20 WHAT WE DID or two-year horizon.” 21 WHAT WE DELIVERED 21 WHAT WE WILL DO IN 2009 22 responsible beer consumption 22 WHAT WE DID AND WHAT WE DELIVERED 25 WHAT WE WILL DO IN 2009 26 impAct on developing mArkets 26 WHAT WE DID AND WHAT WE DELIVERED 29 WHAT WE WILL DO IN 2009 30 Appendices 30 APPENDIX 1: AssUraNCE REPORT KPMG SUSTAINABILITY 32 APPENDIX 2: OVERVIEW OF REPORTING UNITS 34 APPENDIX 3: REPORTING BASIS 38 APPENDIX 4: OVERVIEW ENVIRONMENTAL PERFORMANCE 40 reFerence inFormAtion The worldwide recession is forcing businesses, For the immediate future, the financial sustainability of our governments and consumers alike to reconsider their business will feature prominently, as the global economic priorities. At Heineken, we have been through this process downturn impacts the industry.
    [Show full text]
  • World of Heineken 08 09
    3839 WinterSummer 2008/2009 2008 Festive spirit in a bottle Celebrating winter beers The Quiet Achiever An interview with Heineken Prize winning scientist Bert Brunekreef James Bond An insider's view into the making of the James Bond commercial contents /4/5 Sejpan.,,4+.,,5Oqiian.,,4 Baoperaolenepej]^kppha Cover image: ?aha^n]pejcsejpan^aano The holiday season is a time for enjoying the company of friends and family. Winter beers such as those from Brau Union Austria, make a perfect fit with the festive season. 2/5 NEWs At The Olympics: Holland Heineken House PdaMqeap=_dearan =jejpanreassepdDaejagajLnevasejjejc o_eajpeop>anp>nqjagnaab Extra Cold Tours Europe F]iao>kj` Heineken City opens for business =jejoe`an#oreasejpkpdai]gejckbpda F]iao>kj`_kiian_e]h New Brewery opens In Tunisia New Caledonia Music Festival Heineken Supports the Zurich Street Parade Winter 2008/2009 Heineken USA celebrates Day of Giving King of Spain opens Seville Brewery World of Heineken is published twice a year by Heineken, 8/11 'tIs tHe SEASON: HolIdAy BEERs Group Corporate Relations, and is distributed worldwide to 12/17 BEER cAn tRAVEL: sInGAPoRe the company’s trade partners, on-premise business contacts, 20/25 HeINEKEN PRIZe Awards 2009 regulators and the media. Partial or full reproduction of articles or 28/35 BUsINESS tAlK Business numbers illustrations is only permitted with The Credit Crisis and Heineken’s partners the editor’s explicit consent. How to get draught beer right Bumper grain harvest in Europe Burundi releases first ever sustainability report
    [Show full text]
  • NL Trendreport 2010-Klein V3
    Report. on trends and innovations in alcohol marketing Trends in alcohol marketing Results of monitoring alcohol marketing in the Netherlands in 2010 Utrecht, augustus 2011 2 Trend rapport 2010 Monitoring of trends and innovations in alcohol marketing in 2010 Author: Esther van den Wildenberg Utrecht, the Netherlands, August 2011 Conducted as part of the Alcohol Marketing Monitoring in Europe (AMMIE) project. AMMIE is coordinated by the Dutch Institute for Alcohol Policy (STAP). Contact details: Dutch Institute for Alcohol Policy (STAP) Postbus 9769 3506 ET Utrecht +31306565041 [email protected] www.stap.nl This report arises from the project Alcohol Marketing Monitoring in Europe which has received funding from the European Union, in the framework of the Health Programme. 3 Index 1. Introduction ..................................................................................................................... 5 1.1 Trendreport 2010 ........................................................................................................................... 5 Highlights trends alcoholreclame en -marketing in 2010 (Summary in Dutch) ............... 8 2. Alcohol advertising on television in 2010 .....................................................................20 2.1 Alcohol commercials in 2010 ....................................................................................................... 20 2.2 Content analysis of 82 tv commercials in 2010 ........................................................................... 23 3. Developments
    [Show full text]
  • Domestic Beer Price List
    3 DOMESTIC BEER PRICE LIST Case 30- Case 24- Case 18- Pack 12- Case 24- Case 18- Pack 12- Pack 6-12oz Beer Name 12oz Cans 12oz Cans 12oz Cans 12oz Cans 12oz Bottles 12oz Bottles 12oz Bottles Bottles Bud Ice 15.49 17.98 12.99 8.99 16.58 8.29 4.99 Bud Light 20.09 15.79 12.09 8.69 15.79 8.69 4.49 Bud Light Golden Wheat 19.98 9.99 5.99 Bud Light Lime 19.98 12.49 9.99 21.98 12.49 10.99 5.99 Budweiser 20.09 15.79 12.09 8.69 15.79 8.69 4.49 Budweiser Select 20.09 15.79 8.69 4.49 Budweiser Select 55 20.09 15.79 8.69 15.79 12.19 8.69 4.49 Busch, Busch Light 16.09 13.98 6.99 Coors 20.09 15.79 16.09 8.69 4.79 Coors Extra Gold 17.99 Coors Light 20.09 17.38 12.09 8.69 16.09 12.19 8.69 4.79 Genesee Beer 15.99 Genesee Cream Ale 15.99 Genesee Light 15.99 Keystone Light 14.09 13.98 6.99 Michelob 23.99 13.99 19.98 9.99 5.49 Michelob Amber Bock 21.96 5.49 Michelob Light 23.99 19.98 9.99 5.49 Michelob Ultra 23.99 13.99 16.99 13.99 9.99 5.49 Michelob Ultra Amber 19.98 9.99 5.49 Miller Genuine Draft 20.09 15.79 12.09 8.69 16.09 12.19 8.69 4.49 Miller High Life 16.09 17.38 8.69 13.98 6.99 3.79 Miller High Life Light 16.09 13.98 6.99 Miller Lite 20.09 15.79 12.09 8.69 16.09 12.19 8.69 4.49 Milwaukee's Best 15.09 13.98 6.99 Milwaukee's Best Ice, Lig 15.09 Natural Light, Ice 14.99 12.98 6.49 Old Milwaukee 16.99 13.98 6.99 Old Milwaukee Light 16.99 Pabst 17.49 14.98 10.29 7.49 Piels Draft 13.98 6.99 Red Dog 17.49 Rolling Rock 17.98 12.99 8.99 16.99 12.99 8.99 4.49 Schaefer 16.99 Schmidt's 13.98 6.99 Stroh, Stroh Light 15.99 Kegs Always In Stock We have cold kegs in stock, every day.
    [Show full text]
  • HEINEKEN 2016 Annual Report
    Annual Report 2016 Heineken N.V. Report of the Report of the Financial Sustainability Other Annual Report 2016 Introduction Executive Board Supervisory Board Statements Review Information Inside this year’s report Introduction Report of the Supervisory Board Sustainability Review We Are HEINEKEN 01 To the Shareholders 46 Brewing a Better World: our sustainability performance 135 Remuneration Report 50 Protecting water resources 136 Report of the Executive Board Reducing CO2 emissions 138 Chief Executive’s Statement 02 Financial Statements Sourcing sustainably 140 Strong performance and progress 04 Consolidated Income Statement 59 Advocating responsible consumption 141 Key figures 05 Consolidated Statement of Promoting health and safety 143 Comprehensive Income 60 Our impact on society: Growing with communities 144 From Barley to Bar 06 Consolidated Statement Reporting basis and criteria of Financial Position 61 Executive Team 08 non-financial indicators 146 Consolidated Statement List of operating companies of Cash Flows 62 Our business priorities 09 for non-financial indicators 151 Consolidated Statement Win in premium led by Heineken® 10 of Changes in Equity 64 Shape the cider category 11 Notes to the Consolidated Other Information Lead by cool marketing and innovation 12 Financial Statements 66 Appropriation of Profit 153 Be commercially assertive 13 Heineken N.V. Balance Sheet 124 Independent Auditor’s Report 154 Drive end2end productivity 14 Heineken N.V. Income Statement 125 Deloitte Assurance Report 158 Brewing a Better World 15
    [Show full text]
  • Evolution of the Holland Heineken House
    The evolution of the Holland Heineken House The Holland Heineken House has been the home away from home for Dutch athletes, supporters, sponsors and media during the Olympic Games since 1992. The Netherlands Olympic Committee NOC*NSF is the host and Heineken organizes and facilitates. The Holland Heineken House has developed and grown over the years, in terms of scale, organization and media attention. An overview. * Barcelona 1992 The idea of creating a meeting place for Dutch athletes, their friends and family, supporters, sponsors, politicians and media first became reality at the Barcelona Games of 1992. The tent in Barcelona’s harbour area proved to be an extremely popular meeting place. A place where you could drink a Dutch beer, eat a ‘bitter ball’ or simply catch up with compatriots. Lillehammer 1994 In Lillehammer, the Holland Heineken House once again proved to be the setting where the Ducth sporting world in all its shapes and forms congregated to celebrate the achievements of the Orange team. Atlanta 1996 In Atlanta, the Holland Heineken House was located on the fourth floor of a hotel. Thanks to the number of medals won by the Dutch team, Dutch visitors to the Games were soon beating a path to the doors of the Holland Heineken House. Nagano 1998 The formula still proved to be a winning one at the Nagano Winter Games two years later. Nagano veterans still look back with a smile on the enthusiasm with which the generally rather reserved Japanese hosts and hostesses really got into the swing of things. Sydney 2000 For the Sydney Games, the Holland Heineken House was expanded.
    [Show full text]