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Press Highlights Trade Press NewsletterJULY 2019 Miraval, by Serge Chapuis Scroll to page 2 to see all the tools the marketing department has created for you! All are available on the Intranet PRESS HIGHLIGHTS Honest Cooking: Marie Claire: The Washington Post: Floral Summer Sips: Rosé from Rioja The 29 Best Champagne Cocktails & lush, this $12 South African Worth Partying For white wine blend blossoms in your glass Forbes: Washington Post: Forbes: Celebrate Summer’s Arrival With John Legend, Jon Bon Jovi and Italy’s 50 Best White Wines These Wonderful Wines Brangelina Make Surprisingly Delicious Rosés TRADE PRESS Wine Spectator: Inside the New Winery Wine Spectator: Market Watch: for Brad Pitt & Angelina Jolie’s Record- Barolo Wine Star Massolino Expands Sicily Ascends Breaking Rosé into Barbaresco MARKETING POS UPDATES Alma Negra Sparkling Wine Stoppers $1.25/each Vineyard Brands Banner (contact your designer) Vineyard Brands Wine Bags Miraval T-shirts Vineyard Brands T-shirts Holds 2 bottles $2.00/each Men’s (S-2XL) Men’s (S-2XL, Gray & Green) Women’s (S-2XL, runs one size small) Women’s (S-2XL, Gray & Green) $10.74/each $7.00/each STUDIO by Miraval Beach Towel Subli-plus Velcour, 30”x 60” $21.75/each La Vieille Ferme Tote Bag $3.00/each MARKETING TOOLS AVAILABLE If you would like one of the materials below as is or customized for a distributor or customer, please reach out to your graphic designer. All of these materials are also available on the Intranet. Sell Sheets & Booklets Videos: All videos can be found on the Intranet under MASSOLINO Dolcetto d’Alba “Marketing Information” and under “Brand Information” 2015 ABOUT THE WINERY The history of the Massolinos and their wine became entwined with the history of Serralunga d’Alba in 1896, when Giovanni founded the estate. An enterprising, tenacious, and creative man, he is the progenitor of a family that has made the combination of inspiration and tradition something of which to be proud. The first wine cellar was built by Giuseppe, son of the founder Giovanni, who, together with his sister Angela, extended his estate into the best soils. In the 1990s, Franco and Roberto, both oenologists, joined the family estate. Their work condenses the experience of an entire family and the ambition of a new generation, determined to make an important contribution to the innovation of oenological and agronomical techniques and to the image of the estate in Italy and abroad. 2015 BAROLO CRUS Brothers Franco and Roberto Massolino turned out a gorgeous set of 2015 Barolos. The Massolinos gave the 2015s about 21 days on the skins. Both primary and secondary fermentation were done in cement, and the wines were aged in cask. More than those details, though, these Barolos stand out because they are very expressive to site, something that was not easy to achieve in 2015.” -Antonio Galloni, November 2018 Massolino Barolo Crus Pack Size Score Ex Cellars Western 2015 Margheria Barolo 6 x 750ml 93+ points Vinous (2/15/19) $243.00 $253.50 2015 Parafada Barolo 6 x 750ml 93 points Vinous (2/15/19) $243.00 $253.50 2015 Parussi Barolo 6 x 750ml 93 points Vinous (2/15/19) $243.00 $253.50 2013 Vigna Rionda 6 x 750ml 95+ points Vinous (2/15/19) $444.00 $454.50 Riserva Barolo • 3-case Minimum Order. There are limited quantities of larger format bottles with pricing available upon request. SPECIAL SUMMER PRICING Other Massolino Wines Pack Old Price Western Special Pricing 2017 Barbera d’Alba DOC 12 x 750ml $153.00 $134.00 2015 Barbera d’Alba Gisep 6 x 750ml $168.00 $146.00 2017 Chardonnay Langhe DOC 12 x 750ml $182.00 $152.00 2017 Dolcetto d’Alba DOC 12 x 750ml $126.00 $111.00 GIFT PACKS 2018 Moscato d’Asti DOCG 12 x 750ml $129.00 $112.00 2019 OFFER 2018 Moscato d’Asti DOCG 12 x 750ml $81.00 $71.00 2016 Nebbiolo Langhe DOCG 12 x 750ml $184.00 $161.00 • All orders for these special programs must be received in the Vineyard Brands Birmingham office by Friday, August 30, 2019 and shipped by Friday, September 13, 2019 . No ba ck orders for out of stocks will be honored. Vineyard Brands | www.vineyardbrands.com | Birmingham, AL Massolino Gift Packs Offer Pre-Sell Sheet Miles Madeira @vineyardbrands.wines @vineyardbrands @vineyard_brands TABLAS CREEK After 16 years of waiting for the vines to get through quarantine and propogation, Muscardin is now officially planted at Tablas Creek. The winery now has the full Beaucastel collection of 14 Châteauneuf-du-Pape grapes. “The prospect of having the complete collection of Châteauneuf du Pape clones is really exciting,” says Tablas Creek Managing Partner Jason Haas. “It’s also the cul- mination of my dad’s dream, to have these grapes available not just for us to plant, but for the rest of the American Rhone community.” You can read more here. One of 250 new Muscardin grafts COMPETITION RESULTS ULTIMATE WINE CHALLENGE 2019 (Full list of results can be found here) Châteauneuf-du-Pape Sangiovese 2016 Otima 10-year-old Tawny Port 90 points 93 points Les Sinards 2017 91 points Great Value CRITICS CHALLENGE INTERNATIONAL WINE COMPETITION (Full list of results can be found here) Brunello di Montalcino 2014 Cabernet Sauvignon 2017 92 points | Gold Medal 91 points | Gold Medal Pinot Noir 2016 92 points | Gold Medal Chianti Classico 2016 Sauvignon Blanc 2018 90 points | Gold Medal Silver Medal Chardonnay Unoaked 2018 90 points | Gold Medal Barossa Valley Shiraz 2016 Shiraz 2018 92 points | Gold Medal Silver Medal Cabernet Sauvignon 2018 Silver Medal INTERNATIONAL ROSÉ COMPETITION (DRINK PINK VINO) Marqués de Cáceres Tenuta di Fessina The Wolftrap Rosé 2018 Erse Rosato 2018 Rosé 2018 Silver Medal Bronze Medal Bronze Medal MEET CÉCILE PERRIN Cécile is the only woman currently working in the family business and also the only woman in the 5th generation of Perrins. What is your role with the company? How long have you been working with your family? What different roles have you held over the years? I have worked with my family since 2010. When I first started, I was only in charge of events. Now I focus on the consumer. I also follow up on allocations with our Beaucastel wines & Perrin parcellaires. I am very lucky to be part of all the construction and landscaping projects (most recently Clos des Tourelles, and the upcoming Beaucastel project) and this takes a lot of my time.. And as in every family business, I am always involved in different parts of our day to day activities (back office, human resources for our team in the offices, tastings). Time flies... Why did you choose to join the family business? Did you work somewhere else before or did you “jump in” right after your studies? After I finished business school in Paris, I worked as a product manager assistant for Champagne Veuve Clicquot. It was a great opportunity, but only for a year as I was working as a replacement for maternity leave. Then I worked with Hermès, as a junior product manager for the leather accessories and jewels division. After that, I worked for Amazon in Paris. All these experiences were great and really formative. I also worked for an event planner and this is how I joined the family business. In 2010, we started to think about leaving Paris and I wanted to come back in the wine business. First, I came to help on a big event in Beaucastel and Gigondas for the family and I never left. History, roots, and wine passion made me stay! How did you know wine is what you wanted to do? How did you avoid burnout-- being surrounded by wine your entire life but still loving it? When I worked for Champagne and saw what Champagne is capable of creating, I began to think that we can do a lot of things with our wine too. I was already passionate but more because of family and cultural ties. It was once I understood what the wine business really is and what it can generate, I knew it was what I wanted to do. I don’t know lot of products as complex as wine that generate such passion even from people who don’t work in the wine business. With wine, you have passion, terroir, history, marketing, sales, technique, sciences, food, gastronomy... It is such a great environment and it prevents burnout because you can work every day on a different approach, so you still want to taste and have a glass of wine on Saturday night. What is the greatest joy you have as an owner in the day to day management of the business? What keeps you coming back day after day? Day after day, I am proud to be part of the best family team ever. Working together with the same goal: making great wines and running the business at least as well as our fathers did, not for us but for the next generations. I have two kids, Jeanne who is 7 and Oscar who is 2. I hope that one day they and their kids will be as proud of my generation as we are when we talk about Jacques or Jean-Pierre and François. What is the best advice you’ve ever been given from someone else in the wine business? No rush, the greatest achievements (like great wines) need work and time. PRODUCER NEWS Marqués de Cáceres has introduced a new label for the Cava, which will begin shipping in July. In addition to the new label, there is a new grape source and blend.
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