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ANNUAL REPORT 2021 TABLE of Contents

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ANNUAL REPORT 2021 TABLE of Contents ANNUAL REPORT 2021 TABLE OF Contents CEO’S MESSAGE 3 VISION / MISSION 4 DHBC STAFF 6 BOARD OF DIRECTORS 8 ACTION TEAMS 9 BOUNDARY MAP 10 ABOUT DOWNTOWN HALIFAX 12 RECOVERY PLAN FRAMEWORK 14 COVID-19 ”DOWNTOWN RECOVERY” ACTION PLAN 16 DHBC: WHAT WE DO 20 HOW DHBC IS FUNDED 31 BUDGET 32 Participants at the Taking BLK History DHBC STICKER 33 Market in the Halifax Brewery Farmers Market. Photo: Ryan Williams, Unbound Media Cover: Large X – Browsing at Taz Records. Photo: Chris Geworsky Imaging Cover: Medium X – Twinkling lights at Bedford Row outdoor patios. Photo: Stoo Metz Photography Cover: Small X – “Victoria, Roman Goddess of Victory” mural by Mike Burt, at 1221 Barrington Street. Photo: Stoo Metz Photography The view of Brunswick Street from Halifax Citadel National Historic Site. Photo: Discover Halifax DowntownHalifax.ca 1 CHIEF EXECUTIVE OFFICER’S Message Paul MacKinnon Chief Executive Officer Just about every annual report I saw last year began with the line, “2020 was a year unlike any other…” – which was true. But then we hit 2021 and things looked remarkably similar. For Downtown Halifax, and indeed downtowns around the globe, it meant quiet streets and the continued loss of key markets, such as tourists, students, event attendees, and the workers who normally fill our offices. The COVID-19 pandemic has hit Downtown Halifax hard, and the impacts of this will be felt for a long time to come. Before the pandemic, we were doing well. We were tracking in a positive direction in 16 of our 20 strategic priority objectives. But as our reality changed, the Downtown Halifax Business Commission Board of Directors took the step of refocusing on two goals: Downtown Vibrancy and Downtown Prosperity. Our four action teams created a suite of programs to address these, in the areas of Advocacy, Marketing & Communications, Membership Engagement, On a scale of 1 to 7, where 7 and Placemaking. You can see highlights of this year’s action plan on page 16. is “a very serious problem,” Members rate the following Thanks to vaccines, we do anticipate a items as serious problems much better year ahead. We will continue to for Downtown Halifax today advocate for government supports, create (5-7 rating): marketing programs to bring our customers back Downtown, instill vibrancy, and engage • Parking rates and with you, our members. Together, we will work toward the dawn of a new era of Downtown availability 74% prosperity. • Impact of COVID-19 on your business 69% • Vacant storefronts 59% X inset – Amos Pewter. Photo: Michelle Doucette Photography Window shopping at Urban Outfitters. Photo: Chris Geworsky Imaging 2 DowntownHalifax.ca DowntownHalifax.ca 3 To passionately pursue a more VISION Canada’s Favourite Downtown MISSION prosperous and vibrant Downtown Max Rastelli, Owner of Segway Nova Scotia. Photo: Michelle Doucette Photography Patio season at Garrison Brewing Company. Photo: Michelle Doucette Photography Bedford Row patios at night. Photo: Stoo Metz Photography 4 DowntownHalifax.ca DowntownHalifax.a 5 DHBC Staff Paul MacKinnon Kimberly Dossett Ivy Ho Allana MacDonald Mills Raf Mikhael Peligro Eric Jonsson Chief Executive Officer Director of Operations Director of Communications Director of Marketing Communications and Project Coordinator, Marketing Coordinator Navigator Street Outreach Placemaking Manager: Membership Engagement Manager: Vacant Vacant Kayaking in Halifax Harbour. Photo: Tourism Nova Scotia X inset – “Within the Body” mural by Alice MacLean, located at the Halifax Ferry Terminal. Photo: James MacLean 6 DowntownHalifax.ca DowntownHalifax.ca 7 BOARD OF DIRECTORS 2020-2021 ACTION TEAM MEMBERS 2021-2022 Gordon Whittaker, Chair ADVOCACY Jessica Muzzerall PLACEMAKING Side Door ACTION TEAM Halifax Marriott Harbourfront ACTION TEAM Hotel Sarah Flynn, Vice Chair Issmat Al-Akhali Adriana Afford Sarah Flynn Consulting Granville Hall Student Laura Oakley Argyle Fine Art Residence Legendary Hospitality Group Mike Burt Christian Rankin, Secretary Treasurer Kristin O’Toole Emily Richards Mural Grant Jury Member If HRM were to commit to Obladee, A Wine Bar, Wonderlust Media Inc. more funds to Downtown Develop Nova Scotia Neptune Theatre Lindsay Ann Cory Halifax, Members believe Kristin O’Toole, Member at Large Sanjeev Pushkarna Jenna Rideout Nocturne Develop Nova Scotia the following should be their Nova Scotia Power Develop Nova Scotia top priority: James Janssen Pino Pagnottella, Member at Large Christian Rankin Andrea Saint-Pierre Mural Grant Jury Member • Re-development of the Sterling Properties Obladee Wine Bar, Craft Nova Scotia Wonderlust Media T. J. Maguire Cogswell Interchange Issmat Al-Akhali Leah Veinot Develop Nova Scotia 21% Granville Hall Student Residence Jeff Ransome Discover Centre Halifax Marriott Harbourfront Matthew Martel • Streetscaping on Marilisa Benigno Hotel Black Business Initiative Barrington Street Benigno Group of Companies MEMBERSHIP 14% Gordon Whittaker ENGAGEMENT Nathalie Morin Rousseau Chocolatier Erin Esiyok-Prime Side Door ACTION TEAM • Better public transit Events East Group 13% Tyler Beers Annie Rankmore Marsh Canada Limited Discover Halifax Wendy Friedman MARKETING • Incentives for ACTION TEAM Biscuit General Store Grant Ruffinengo residential development Marilisa Benigno Melissa Carey Benigno Group of Companies Onside 12% Matthew Martel RCR Hospitality Group Black Business Initiative Dan Bourque Jeremy Smith Katie Conklin Crombie REIT Freak Lunchbox Nathalie Morin Discover Halifax Rousseau Chocolatier Kevin Burgess Amber Solberg Ankur Gupta Mural Grant Jury Member Ambassatours Gray Line/ Scanway Catering Sanjeev Pushkarna Murphy’s on the Water Jake Whalen Nova Scotia Power Krista Lingley Halifax Regional Municipality Erin Esiyok-Prime Parks Canada Jeff Ransome Events East Group Elora Wilkinson Halifax Marriott Harbourfront Hotel Emily MacNeill-Liot Mural Grant Jury Member Events East Group Jake Whalen Rose Zack Halifax Regional Municipality Mural Grant Jury Member 8 DowntownHalifax.ca DowntownHalifax.ca 9 DOWNTOWN HALIFAX BUSINESS COMMISSION Boundary Map If your business is located in Downtown Business Commission provides to help Halifax, you are automatically a member of organizations and businesses make the DHBC. DHBC represents all organizations, best of being in Downtown Halifax. If you including property owners and tenants, have questions along the way, please do not located in the area between the Halifax hesitate to get in touch with us. Waterfront and the waterside of Brunswick Street, and between the Cogswell For more information, contact: Interchange and the south end of [email protected] or Barrington Street. (902) 423-6658 1546 Barrington Street, Suite 104 This Annual Report highlights the resources downtownhalifax.ca. and supports that Downtown Halifax 10 DowntownHalifax.ca DowntownHalifax.ca 11 ABOUT Downtown Halifax X inset – Judy Anderson, Owner of FireWorks Gallery. Photo: Chris Geworsky Imaging The Top 4 activities that Members thought DHBC should put their resources into: • Attracting public events to the Downtown 83% • Beautification of the Downtown 81% • Lobbying government on Downtown issues 81% • Working with government to improve mobility to/ around Downtown 74% The view from the Stone’s Throw Patio, Halifax Marriott Harbourfront Hotel. Photo: Tourism Nova Scotia Downtown Halifax Business Commission DHBC’s mission is to passionately pursue between the Cogswell Interchange and and heritage preservation with elected (DHBC) is the voice and resource for the a more prosperous and vibrant Downtown the south end of Barrington Street. There officials, the media, and other stakeholders. businesses located in the central business Halifax, through Downtown mobility, good are approximately 1,600 businesses within district of Halifax, Nova Scotia. DHBC development, Downtown placemaking, the geographic area. By virtue of being in Downtown Halifax Business Commission develops and executes programs, events, DHBC leadership, and membership services. the Downtown district, these businesses (DHBC) is the largest business improvement and marketing initiatives to make Downtown are members of DHBC. DHBC gives its district (BID) on the East Coast. With the Halifax a better place to live, work, and play DHBC represents businesses located in membership a collective voice at the table largest membership, we can do the most and to foster a place where businesses want the area between the Halifax Waterfront on all major issues concerning Downtown for our members and we are proud to be to be. and the waterside of Brunswick Street, and Halifax, including Downtown development your BID. 12 DowntownHalifax.ca DowntownHalifax.ca 13 RECOVERY PLAN Framework MISSION VISION VISION To passionately Canada’s favourite & pursue a more downtown MISSION prosperous & vibrant downtown 2021/2022 GOAL: DOWNTOWN RECOVERY PRIORITIES 83% of Members believe that Downtown Halifax Business BUSINESS DOWNTOWN Commission PROSPERITY VIBRANCY makes a positive contribution to the state of Downtown Halifax. The Old Town Clock at night. Photo: Discover Halifax 14 DowntownHalifax.ca DowntownHalifax.ca 15 DHBC “COVID-19 DOWNTOWN RECOVERY” Action Plan 2021-2022 BUSINESS PROSPERITY Programs ADVOCACY PLACEMAKING Federal advocacy plan (IDA Canada): • Deck the Downtown Grant (winter) new ParkSmart website, free parking days, • Develop communications strategies for • Advocate for creation/extension of • Get Ready for Summer Grant (summer), app-use strategy). developments. COVID-19 support programs (e.g., funded by ACOA • Develop
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