July/August 2012

Volume 3, Issue 4 2012 July/August CONTENTS Work page 3 More Companies Using Social Media Instead of Blogs page 3 How an Extraordinary Boss Thinks page 4 Qualities of the Most Productive People page 4 Don’t Multi-task, Focus is Key to Productivity page 5 Accessing Company Matters on The Internet National Print Day page 5 More Firms Recruit From Their Own Ranks page 10-11 page 6 Your Corporate Social Brand Health page 7 Button Batteries Can be Deadly for Children page 7 FDA Pushes for More-informed Daily Sunscreen Use page 8 Virtual Colonoscopy Screening Welcome to Paradise page 8 Nuts to You page 13-15 page 8 More Applause for Raisins page 9 Vitamin D Could be a Factor in Diabetes Prevention page 9 Surprising Facts About the Benefits of Exercise page 9 Skip the Prostate Cancer Test News page 12 The Perils Homeowner’s Insurance Won’t Cover Martin Page page 12 Amazon To Collect Sales Taxes In More States page 20-21 page 12 Banks Offer New Types Of Prepaid Cards page 16 No Lessons For Bubba Watson: He’s Playing For Love page 16 ‘Golf Digest’ says: Match play: True or False? page 17 ‘Thousands Benefit From the 2012 Summer Olympics

Case Study Technology page 23 Phone: 703.450.4121 page 18 Hotel Lobbies: Beautiful, Spacious Places With Wi-Fi Fax: 703-450-5311 page 18 Draw Something www.graphicsandmarketing.com page 18 Mobile Payment Using Paypal gam|mag is our bi-monthly page 19 No-Mirror SLR Digital Cameras Are Taking The Lead In Sales newsletter, combing functionality with fresh design. page 19 What is an SLR?

gam|mag Director The Business Card Dawn Gardner page 24-25 Designers Dawn Gardner Brooke Fremeau Theresa Garritano

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More Companies Using Social Media Instead of Blogs It seems that consumers are losing interest in reading blogs. Companies now recognize the trend, and some are glad to see it. In 2011, just 23 percent of Fortune 500 companies had a blog.

A study by the University of Massachusetts-Dartmouth shows blogging requires more work and has risks, including accepting comments, liability issues and defamation. Big businesses, such as Bank of America and Owens Corning have moved to social media instead. They want to be where their customers are and have gone to sites like Facebook, Tumblr and Twitter. Some companies never started a blog and just went straight to social media.

Many organizations underestimated the amount of work a blog requires, say marketing, communications and strategy experts at Rimage, a digital storage device maker. They think it’s like a newsletter or an ad. One publicly traded fresh-food company says it doesn’t blog because it’s worried about running into trouble with federal regulators about proper disclosure.

Extraordinary business people can be charismatic, dynamic and creative, How an but, when it comes to being a boss, it’s what they give that counts. According to the newsletter Sales Source, a truly great boss makes it Extraordinary possible for people to excel by giving them the tools they need and the measure of freedom they want.

Boss Extraordinary bosses also allow extraordinary flexibility, allowing employees to take charge of their own destinies and make their own team rules. In the Thinks meantime, bosses give people the respect they deserve and the tools they need to get the job done right. Inspiring people is the key to success for motivated bosses. People perform when they see the goal and know their part is crucial in achieving it. Today, companies, employees, and managers all face change and challenges with the light speed changes in technology, but according to Sales Source, technology should be seen as empowering, especially technology that is really used by people. Smart phones and tablets tend to bring people together, experts say. They free human beings to be creative.

Extraordinary bosses know that work should be enjoyable and they put people in jobs that can and will make them truly happy.

Jul / Aug 2012 3 www.graphicsandmarketing.com How to be Productive Don’t Multi-task, Focus is Key to Productivity “These people who think that they can multi-task are wrong,” says Kate Wendleton, president of career coaching firm The Five O’Clock Club. Focus on one thing, get it done, and move on. “The people who are able to focus and get something done well are the people who are most productive,” she says.

“Multitasking can eat up 40 percent of your workday,” says Marla Tabaka, a life and business coach who helps entrepreneurs in achieving their business and life goals. “Employers want people who can focus.” Instead of doing two things at once, block out time to do certain tasks. “You’re not Qualities of the putting things off, you’re scheduling things,” Tabaka says. Most Productive People International businesswoman, entrepreneur and author Margaret Heffernan worries about her own productivity and wonders how she can get more done in any given day. She said in a recent column that she reflected on the most productive people she has known in her career and found they all share certain characteristics:

They have a life. Far from being the maniacally focused, late night or early morning types, truly creative innovators and problem solvers have a rich life outside of work. Having outside interests hones different skills and lets them think in different ways. They take breaks. Heffernan says it’s easy to think that you’ll get more done if you never stop. But what’s clear from neuroscience is that taking a break, even just walking around for a few minutes, can reset and refresh the mind. They have great outside collaborators. Sometimes these collaborators are formal, often not. Their sounding boards aren’t just colleagues or clients. Sometimes the collaborators are formal, sometimes not. Many have had businesses or worked for other companies. What these characteristics demonstrate is that truly productive people have external commitments, time to breathe and multiply perspectives. They’re productive because they have rich resources to call upon: science, music, art, literature, theater, and maybe furniture design or gardening. Heffernan concludes that the secret to productivity isn’t a new organizer, a piece of software, or a new app. It’s having a whole life.

4 gam®|mag work health news technology work

In an Emergency, Who Can Access Company Matters on the Internet?

Small businesses are moving more operations online. It you are in good shape, just make sure more than one brings up the question: What happens if the one person person knows the current passwords. If accounts are in an who has access to the online accounts dies or becomes individual’s name, it’s a problem because of strict privacy incapacitated? Who will write checks, tap into bank laws and policies at cloud companies and social networks. accounts on the Web, or make online purchases from Yahoo and PayPal, for example won’t provide access to suppliers? Who could make payroll on cloud-based payroll another party, and with Google you have to provide a death software? Who would stay in touch with customers? In a certificate before it will consider access. small business it’s common for only one person to know all the passwords and information on accounts. In this case, no Even if a second person in the company has passwords, a one else has access even if a person is the next of kin or a letter to accounts saying that the owner has died and they business partner. are the new contact should be sent. It should inform each of the owner’s death and the transfer specifics. Some experts At the University of Pennsylvania’s Wharton School, legal advise putting account information in a will or trust as part and business ethics authorities say when it comes to doing of a company’s assets, a move that affords legal protection in business in the cloud, there’s a false sense of security. Some some states. things to consider: Whose name are the accounts in? If they are in the business’s name More Firms Recruit from their Own Ranks A growing body of research shows that promoting from within, even for jobs like the CEO, can deliver more benefits than hiring outside talent. A study by the University of Pennsylvania’s Wharton School found that external hires were paid more than internal employees in equivalent roles, but fared worse in performance reviews during their first two years on the job.

More companies are hiring from within and investing in websites that increase intra-office movement, saysThe Wall Street Journal. Cisco Systems has a program called Talent Connection that identifies qualified employees who aren’t really looking for a new job. About half of Cisco’s 65,000 employees have created profiles on the website. Talent Connection has saved the company several million dollars in search-firm costs. At the same time, workers’ satisfaction with career development has risen by almost 20 percentage points.

Jul / Aug 2012 5 www.graphicsandmarketing.com Your Corporate Social Brand Most of us that have been in the business world However, upon switching to Facebook and for any length of time have a LinkedIn account. searching for the same name, it was as if there Many of us have succumbed to Facebook as a was a completely different persona—including result of this being one of the mainstream ways pictures. This is why Facebook and other similar to share and view family and friends photos and social sites should be private and accessible only other life events on a more personal level. On a by invitation. On occasion, this has tainted my personal note by the time one has managed the image of a person because my first impression other social media accounts, there isn’t enough was nothing like the person who displayed time in the day to have a Twitter account and provocative photos, hand gestures and language re-size our thoughts to 140 characters or less. It’s unbecoming in mixed company. I’m not a prude, actually a little more challenging than one would but would rather not know this side of someone think. unless I was considering socializing with them outside of business. Then it would be more With all of today’s buzz about social media, it’s important for me to know who I’m really dealing important to be aware of how you are viewed and with. With this said, for every person you Google more importantly, how you want to be viewed search or check out on Facebook and LinkedIn, because your cyber accounts will follow like your they are also checking you out as well. From shadow on a sunny day. Keep the personal social a business perspective, this could make for a accounts private and accessible only by invitation, positive reinforcement of your image and the making them public is only an opportunity for the company and services you offer, or it could prove world to peep into your personal life. to be a major flaw. Social media has moved us all into a fish bowl without a curtain. However, it’s In the professional world of consulting where how we manage wisely what we write and think your reputation for professionalism, knowledge before we post that makes a difference if we and expertise is paramount, it’s important to build mind if someone views us. and maintain your corporate social brand and learn to keep the hobbies and habits that you Katie Keene is a Senior Recruiter with Marathon Consulting, a regional IT Consultancy in the Hampton Roads area. She has would not discuss at a business mixer to yourself. 20+ years of experience in Recruiting and Human Resources How many of us have met someone in a business with a degree in Human Services Counseling. setting and later searched for that person’s profile on LinkedIn? Did it match the person or did you feel like there was a disconnect? Personally, I have for the most part found the LinkedIn users to maintain a business demeanor and I have not been surprised by what I read or the picture they used—if they use one at all. Not having a polished photo to represent your self is also a brand issue and most adults should have at least one good photo they would be willing to use for business purposes.

6 gam®|mag work news technology health Speaking of Safety Button Batteries can be Deadly for Children

Batteries that are about the size of a shirt button are sending more When a battery is swallowed, it usually is eliminated in the stool. than 5,000 kids a year to hospital emergency rooms. Swallowing the If it lands with its negative pole in contact with tissue fluids in the small battery can cause injuries varying from esophagus burns to lining of the esophagus, a micro current can generate hydroxide, fatal aorta damage. resulting in burns and perforations in the esophagus in less than two hours. Researchers say 27.3 percent of ingested batteries came from The innocent-looking power sources are used in a multitude of toys and games; 17 percent from hearing aids; 13.9 percent from devices including wristwatches, toys, cameras, hearing aids, remote watches; 13.6 percent from flashlights; 9.8 percent from remote controls and calculators. With so many uses, it’s common to find controls; 7 percent from calculators, and 11.4 percent from an extra battery, or several, in your home. Introduction of the 3-volt miscellaneous sources. 20-milimeter lithium battery has caused more hospital visits. It’s more powerful and can cause tissue damage much more quickly, say Always keep extra batteries on a high shelf or in a high drawer doctors at the Center for Injury Research and Policy at Nationwide where little ones won’t see them. Keep an eye on children handling Children’s Hospital in Columbus, Ohio. battery-operated devices.

FDA Pushes for More-informed Daily Sunscreen Use

Even the most dedicated daily sunscreen users may not be using the right kind of product, and many are not using enough of what they do use, says the Food and Drug Administration. Three types of products are involved: Sunscreen. A broad-spectrum sunscreen protects against UVA and UVB rays. It should have a sun protection factor (SPF) of at least 15. People with fair skin should use SPF 30. Antioxidant cream. Face cream containing antioxidants helps to prevent the sun’s rays from causing free-radical damage, which can accelerate aging and wrinkles. Some sunscreens also have antioxidants. Makeup. Cosmetics with SPF act as an extra shield against the sun, especially when their SPF comes from a natural sunscreen like zinc oxide. Dermatologists quoted in The Wall Street Journal suggest applying makeup before sunscreen.

FDA guidelines say, any product with an SPF of 14 or lower and products without broad spectrum status must carry a message saying they are effective only against sunburn, not to prevent skin cancer. The terms “sunblock,” “waterproof,” and “sweat proof”, can no longer be used, though it will take some time to clear these products from store shelves. All sunscreens must warn users to reapply every two hours. Dermatologists at Weill Cornell Medical College in New York say sunscreen should be applied every day, but not nearly enough people now do it. To correctly apply sunscreen in the morning, start with one ounce, the amount equal to one shot glass. Measure and apply it to all parts of the body that will be exposed to daylight. More than 2 million people are diagnosed with skin cancer each year, according to the Skin Cancer Foundation. Melanoma, the most dangerous form, is rising in most age groups. It increased eightfold in women ages 18 to 29 from 1970 to 2009.

Jul / Aug 2012 7 www.graphicsandmarketing.com Virtual Colonoscopy Screening Colon cancer is the second leading cause of cancer death in the United States. But up until now, only about 60 percent of Americans were screened for it. Those who eat a lot of fatty foods, smoke, drink or are overweight are more likely to have polyps or growths. Many people have avoided having the colonoscopy that could save their lives. Doctors at Duke University say the ease of virtual colonoscopy is prompting more people to get the test. Computerized tomographic colonography is as effective as traditional colonoscopy at identifying polyps. The procedure is relatively noninvasive and requires no sedation. It still requires taking a special laxative before the procedure to clean out the colon.

In a standard colonoscopy, a long flexible tube with a camera attached is inserted in the rectum and moved up through the colon. Any polyps or growths that are found can be removed at that time. The negatives include possible bleeding, perforation of the intestine, or adverse reaction to the sedative. In virtual colonoscopy, no sedative is used. Carbon dioxide is blown into the colon to inflate it using an enema tip that is minimally inserted into the rectum. The patient then passes through a machine that takes a three-dimensional view of the entire colon and rectum. Any growths found must be removed through a separate procedure. A recent study reported in the New York Times, shows that, in the 20 years following polyp or growth removal, the colorectal cancer death rate was reduced by 53 percent. Nuts to You We mean walnuts, of course. When it comes to More Applause antioxidant quality, walnuts are at the top of the ground and tree nut category regarding health benefits, for Raisins according to Food & Function. They rank them above Research reported in Duke University HealthNews shows that high potassium levels macadamia nuts, peanuts, almonds, pecans, pistachios, in raisins can help to lower blood pressure, but raisins can do more. and all other nuts. They are high in the antioxidants that help protect body cells. They contain the Joe Vinson of the University of Scranton in Pennsylvania mineral boron, which is associated with increased bone health and prevention of says, “A handful of walnuts contains almost twice as osteoporosis. Raisins are rich in iron and copper, both of which are necessary in much antioxidant as an equivalent amount of any other the formation of red blood cells. Raisins help correct iron deficiency anemia, commonly consumed nut. But unfortunately, people and they promote blood clotting during wound healing. Other components in don’t eat a lot of them.” All nuts contain high-quality raisins protect vision. protein that can substitute for meat. They also have vitamins, minerals and dietary fiber. They are dairy- and gluten-free.

Studies link regular eating of nuts or peanut butter with decreased risk of heart disease, certain cancers, gallstones, type 2 diabetes and other conditions. About seven walnuts a day deliver the health benefits.

8 gam®|mag work news technology health Vitamin D Could be a Factor in Diabetes Prevention People diagnosed with prediabetes have always searched for ways to prevent Staying Well the condition from moving to full-blown type 2 diabetes. Surprising Facts about the Benefits

Doctors at Tufts University could have of Exercise a partial answer for them. Their new You might know the common benefits of exercise: it makes you feel great, protects your heart study, Diabetes Care, shows that high- and makes you look better. But somehow these benefits haven’t nudged you into doing it. risk patients with the highest levels of vitamin D were 28 percent less likely to Maybe these new discoveries will. develop type 2 diabetes than those with Exercise may erase your genetic risk for Alzheimer’s disease. A Washington the lowest levels. While they say the University study of people aged 45-88 identified those with a genetic risk for Alzheimer’s. study has promising results, the doctors But the risk carriers who were physically active and meeting the American Heart don’t recommend vitamin D supplements Association guidelines for regular exercise showed no buildup of amyloid plaques. across the board for prediabetes Both leisure and on-the-job activity protect against heart attacks. A Swedish patients. Cautiously, they say this study study, reported by Tufts University, shows both light and moderate work activity created finding may not apply to all patients. a reduced risk of heart attacks when compared to sedentary people. As expected, all leisure time physical activity was associated with a reduced heart attack risk. Still, one part of their study showed Even 15 minutes of daily exercise prolongs your life. An eight-year study of 416,175 that in comparing 608 women newly people in Taiwan showed that 15 minutes a day of physical activity, or 90 minutes a diagnosed with diabetes to 559 women week, benefited both men and women. It showed a 4 percent lower risk of death from without the condition, after adjusting any cause during the study period. for other factors, those with the highest vitamin D levels were 48 percent less likely to have developed the disease than those with the lowest levels. In another study published in the American Journal of Clinical Nutrition in 2011, Tufts researchers found overweight prediabetes patients who took a 2,000 IU vitamin D supplement for 10 weeks had a 26 percent improvement in functioning of the pancreas cells that produce insulin.

Skip the Prostate Cancer Test The U.S. Preventive Services Task Force recommends that no men receive routine PSA screening at any age. The advice is based on two large trials lasting up to 14 years. The results indicate that regular screening doesn’t always save lives once you account for the high rate of PSA false-positive test results. False positives increase men’s risk of serious complications and death from biopsies and from treatment of tumors that would never have killed them.

Jul / Aug 2012 9 www.graphicsandmarketing.com NATIONAL PRINT DAY It all started when Toshiba™ PR attempted sustainable of all new energy and material Print is Tangible. Print on paper to credit themselves greener then industries. 1 Farmed trees are planted for connects us to one of our 5 primal senses— print. Toshiba’s National “No-Print” Day the sole purpose of harvesting them for Touch. Surveys show that the ability to hold, campaign pointed a wrongful finger use as paper, lumber, energy, etc. Similar smell, and feel an object is what users or at print technology. Although their to farming vegetables or breeding livestock observers will remember most about a piece environmental goals were well-intended, for the purpose of feeding your family, of work and the product/brand it represents. they faltered in their research. Short- these resources are replenished in a greater Not only does this idea of tangibility prove to sighted in blaming the printing industry amount then they are used. The print be more efficient in reading and educational for environmental wrong-doing, Toshiba industry plants 3 times more trees than it purposes, but it is also most familiar to us as claimed to “raise awareness of the cuts and there are considerably more forests humans, in comparison to electronic media. impact of printing on our planet.” Printing in the United States now, than 50 years A recent survey of magazine subscribers industries of America were quick to point ago.2 Considering that on top of this, 87% of revealed that when given a choice between out the incorrectness of this initiative, and Americans (that’s 268 million people) have a physical product and an online version, emphasize that print and paper are not access to curbside and/or drop-off paper 90% preferred the physical (printed) enemies of the environment. It’s wrong recycling programs, the printed medium is product.4 to suggest the environment is harmed by extremely environmentally responsible. paper and printing, when there is so much evidence otherwise. Toshiba agreed to Digital media uses a great deal of our Print is Digitalized. Because abort the campaign on June 20th, 2012. energy resources. Computers alone require there is no single way to reach an audience, a long string of electricity generated by (especially now with social media and It’s time for printers all over the nation to unrenewable fossil fuel energy. In 2006 handheld devices dominating global celebrate print for what it really is— a alone, Internet data servers purchased marketing strategies) the print and digital recyclable, renewable, reusable and vital 2 times the amount of energy than the worlds often find themselves working resource. US Pulp and Paper industry. The “cloud,” together. A mix of media stimulates that everybody is raving about will alone customers and creates a positive balance Print is Sustainable. Unlike have consumed more energy than France, between technologies, which is critical to the digital competitor, paper comes from Germany, Canada, and Brazil combined by the marketplace, as experts say. In many renewable, reusable, recyclable natural 2020. This will leave the LARGEST CARBON ways, computerized technology and print 3 energy resources. Eucalyptus, hemp, and FOOTPRINT known to human history. support each other; for example, you can trees are some of the building blocks for request to print brochures or pdfs online. the making of paper. Forestry is the most To balance this, QR (Quick Response) codes link printed information to the web. These QR codes are known as the “jetpacks” of modern communication. Essentially these codes are squares of scannable pixelated bar code that can be read with any mobile device and then link you to virtually anything. Websites, applications, photos, videos, or any tidbit of information in cyberspace can be accessible. Other unique uses for QR codes include item tracking, shopping convenience, contact cards, and mapping. From the marketing perspective, these codes are valuable devices for turning readers into shoppers with the quick efficient

10 gam®|mag RY FO Credibility – Printed information gives VE RE the viewer a sense of legitimacy because of the CO ST RE S physical aspects of a piece of paper amongst other proven factors. With a printed piece of communication there are no dangers of spam or viruses, pop-ups or unnecessary advertisements. Print is the cleanest and simplest way to communicate information in a straightforward

E G manner. Sites like Wikipedia™ run on a Wiki X

N P I software based on edibility of any and every O R R U computer user, discrediting the information that T T is searched and displayed. Unfortunately the S C A F Internet does not provide any limit on access U N of false information or the opinions of other

A M users on any topic. This makes finding factual information extremely difficult and hard to keep credible. It’s no question why all important USE documents such as birth records, passports, and social security cards are all still kept in their teleportation from reading print material to original printed form. online shopping. QR codes have quickly become a major part of many marketing/communication Familiarity – Consumers are often strategies because of their “gateway” ability. QR looking for the simplest, codes are highly versatile, and can be featured in fastest way to get magazines, advertisements, billboards, and even what they want. on public transportation vehicles. Print makes this easy on both the The 3 major advantages of merchant and buyer. PRINT FACTS print over digital: Readability, A great example of Credibility, and Familiarity. this is Zappos.com. The Zappos print catalog produces 2 times the transaction size than the website, although their Readability - A kindle experiment proved website is their primary channel to customers. learning to be easier with printed content, In this situation, like most, print proves to be 2 because people read 20%-30% slower on a times more efficient.6 It’s said that this happens digital screen rather then on printed paper.5 because seeing a large amount of merchandise at In North America, research shows that 60% once makes purchases easier with a catalog, and of Senior Executives prefer print for in-depth achieves greater sales, along with recognition. documentation. On top of that, 93% of computer Due to this, Zappos is now expanding catalogs users 40 years old and older visit websites based into new vertical markets and sharing their print on what they’ve read in print FIRST. Readability marketing strategies with others. reflects on advertising as well; online advertising is less effective than printed magazine ads because an online environment deters the customer from focusing on the product or message, due to the visual busyness and divided attention among windows. Online ads also have the ability to disappear into 1 http://www.printisbig.com cyberspace instantaneously where printed ads 2 http://bit.ly/byjBZE 3 http://bit.ly/c79gsa , http://bit.ly/9dJcjo are concrete modes of communication. 4 NewPage & Education Corporation Ed Booklet, p.31 5 http://bit.ly/Nlzesb 6 NewPage & Education Corporation Ed Booklet, p.22-23

Jul / Aug 2012 11 The Perils Homeowner’s Insurance won’t Cover If your house burns down, the insurance company will pay. Ditto if a tornado blows it away. Some homeowners have been surprised to discover that their homeowner’s insurance does not cover flood damage or damage from earthquakes and landslides. Other common exclusions include damage from mold, broken pipes due to lack of routine maintenance, and sewage backups.

If you live in a high-risk area for floods, your mortgage company will require you to carry flood insurance. Even if the risk is fairly small, flood insurance is a good idea, though it can cost $1,700 a year or more on a $150,000 building and $50,000 in coverage for contents. Consider what problems place your home at the greatest risk and beef up coverage by adding endorsements, say experts at thisoldhouse.com.

Amazon to Banks Offer New Types Collect Sales of Prepaid Cards Taxes in J.P. Morgan Chase is now selling prepaid debit cards at its 5,541 branches. It is More States the largest bank so far to sell prepaid monthly cards, which target consumers who don’t want to pay the fees typically attached to regular checking accounts. The Not having to pay sales tax on an Internet new “Liquid” card has a $4.95 monthly fee and carries a Visa logo. Customers aren’t purchase is like getting a discount, but more states charged to load money onto the card or to withdraw cash from Chase ATMs or are crying foul. Amazon.com, for one company, is tellers. They can also have paychecks deposited directly onto prepaid cards and softening its stance on the taxes. It’s backing away use the cards to pay bills. That means a customer could pay less for the prepaid card from its opposition to tax collection in states where than for a checking account. Chase charges customers $12 a month if they don’t it has warehouses and other facilities, according meet minimum balance rules. to taxing authorities. Many other financial companies are promoting their prepaid cards, including U.S. In April, Amazon agreed to begin collecting sales Bancorp, BB&T Corp and American Express. At BB&T, they say sales of prepaid cards taxes in Texas starting in July. Amazon already are exceeding their expectations. Banks are attracted to prepaid debit cards, in part, collects sales tax in Kansas, Kentucky, New York, because they are exempt from the recent federal law that roughly halved the amount North Dakota and Washington. It has plans to they can charge merchants for accepting debit transactions. That means merchants start collecting them in California in September must pay the banks more when a customer uses a prepaid card instead of a debit 2012; Virginia in September 2013; Indiana, Nevada card. At the National Consumer Law Center’s Washington office, they are glad to and Tennessee in January 2014; and in South see banks offering prepaid cards as long as they are not a substitute for their duty to Carolina in January 2016. serve the entire community with traditional bank accounts.

12 gam®|mag Nestled deep in the woods, a field of grape vines with flittering bluebirds, an old walnut tree standing tall near the entry way of a large red barn, black rod iron tables and chairs peppering the landscape and a log cabin perched on a hill to the right, invite you. This is paradise—a wine lover’s paradise.

The site of Paradise Springs Winery lies on thirty-six acres in the quiet corner of Clifton, Virginia on the edge of Fairfax County. The property borders Hemlock Regional Park with the Bull Run River flowing only steps through the woods.

13 Walking through the double doors of the through the generations since. red barn, the smell of hearty wine and rich The original log cabin is estimated to have wood fills the air. A twisted grape vine sits been built between 1800 and 1825 as there in a vase atop a antique buffet; artwork is no record of the exact date. In 1955 the by local artists is on the walls; the seating property undertook a major renovation varies from wine barrels with stools; led by Howard Richter, a protégé of the plush couches and dark wood tables with great Frank Lloyd Wright. Another wing wooden chairs; wine cabinets flank the was added to the original cabin that tasting bar, and the vaulted wood ceiling is includes a kitchen, bathroom, plumbing, the finishing crown of the Jefferson Tasting and electricity. The original foundation Room. was reinforced and transformed into a cellar complete with a built-in wine rack. Kirk Wiles, one of the owners of Paradise Influences of Frank Lloyd Wright’s work Springs, met with me. I asked Kirk what did can be seen throughout the renovation he consider special about Paradise. “We including the indirect lighting, hidden are committed to high quality and Virginia spaces, intricate electrical switches, wines. And, we are a mix of new world and small entrances into large rooms, and the old world style.” I asked him to elaborate, concept of bringing nature indoors. In 1956, he assured me wine folks would know a red barn that sat just off Main Street what this phrase meant. But he did, for in downtown Fairfax, was taken apart, my sake, expand on the phrase in “wine” individually numbered, and reassembled terms. He said, “New world style means piece by piece on the property. having a jammy flavor and old world is a more earthy flavor.” More than 20 years ago, Jane Kincheloe (who is Kirk’s mother and co-owner along According to Kirk, they chose to name their with his brother Drew) and her Aunt, the recently built tasting Room after Thomas late Esther Kincheloe Podolnick, had a Jefferson, the father of Virginia Wine conversation about how the property would and our third president. Because of his make the perfect backdrop for a winery. French influence, Jefferson had a dream That conversation resonated throughout for Virginia to produce wine on a large the years and with the recent assent of the scale. Kirk quickly adds that, “Virginia was Virginia wine industry, the idea once again the first state to produce wine and is now took off. the fifth largest producer of wine in the country.” Above the door, heading out of In 2006 Kirk and his family, met an the Jefferson Tasting Room and onto the acclaimed winegrower and vintner in gorgeous outdoor seating area (complete Virginia who offered to serve as Consultant with a stone fireplace) is an original and Executive Winemaker to help guide portrait of Jefferson. them towards opening the winery. Armed 13219 Yates Ford Road, Clifton, VA 20124 with one of the most talented teams in the 703.830.9463 | www.ParadiseSpringsWinery.com The grounds of the winery are similar to Virginia wine industry, Paradise Springs www.facebook.com/paradisespringswinery their style—a mix of new world and old Winery was founded in 2007 as a family twitter.com/ParadiseSprings world. Originally, the property was part business and their first vintage was crafted of a one-thousand acre land grant from that fall, a Reserve Cabernet Sauvignon. In Lord Fairfax in 1716 to the family’s direct April 2008, the first vineyard, comprised of ancestors and has been passed down Cabernet Franc (which is pictured on the

14 gam®|mag These are just three of the dozen Virginia wines that are first page of this article), was planted on the west end of the property and has produced by Paradise Springs. For the complete list, visit since seen exceptional growth due to the rich fertile soils within the Occoquan their website www.ParadiseSpringsWinery.com. Watershed. 2010 Petit Manseng This varietal derives its name from its small, thick-skinned The beginnings of Paradise Springs were not without its bumps in the road. In berries that yield a beautiful, golden straw-colored wine. July of 2008, Fairfax County officials informed Kirk that the winery would not Often made into a late-harvest dessert wine, our version is more of a dry style with a fruity, citrus nose. It is a medium be permitted on-site because based on their interpretation of their own zoning bodied wine with a strong front palate of mandarin orange, ordinance, a Virginia Farm Winery was not an agricultural use. They deemed tangerine, and a hint of peach. Content: 100% Petit Manseng it industrial/manufacturing, more suited for an industrial district. Because a Alcohol Content: 14.5% vineyard is not allowed to be planted in such district, this classification effectively barred the existence of a Farm Winery throughout the entire county. Not willing 2011 Cabernet Franc to go down with out a fight, Jane and Kirk turned to Philip Carter Strother of Estate grown here in Paradise, Cabernet Franc is quickly becoming the Strother Law Offices in Richmond, VA to help right the ship. Philip, also a fellow staple red wine of Virginia. This wine winery owner of Philip Carter Winery, lead the charge in and out of courts for has an earthy mineral characteristic with a great mouth feel. Fruity aromas of the next year and a half. On September 3rd, 2009, a decision came down from cherry and vanilla are balanced by spicy the Virginia ABC Board proclaiming Paradise Springs Winery’s right to operate flavors of black pepper and tobacco. and effectively issued their license. The determination was appealed by a few Content: 100% Cabernet Franc Alcohol Content: 13.4% disgruntled neighbors, but ultimately was upheld and the winery opened its doors for business on January 16th, 2010. 2011 Norton The Real American Grape® was first cultivated in Richmond, The winery offers a signature experience tour and tasting with a first hand look VA in 1830. Having the highest at how wine is made at Paradise Springs. The tour takes visitors through the concentration of Antioxidants historical log cabin, inside the vineyard, through production, and ultimately end in any red grape, Norton is “the healthiest wine you with a full tasting of our entire flight of wines including their sparkling Viognier, can drink”! This distincly Aprés. And in addition to wine and cheese, Paradise Springs has live music every dark-colored wine has jammy black fruit flavors such Friday night, mostly local artists. The tasting room walls display the works of local as blackberry & plum and artists courtesy of Broadway Gallery; once a month on Sunday afternoon you can finishes with notes of baking meet one of these artists. Food festivals, movie nights and other events round out spices. Content: 100% Norton this wine lover’s paradise. Alcohol Content: 13.1%

I tasted the three wines listed on the right and ordered the “staff favorite” cheese Old German Weissa Kase. Out of three wines, my favorite was the Norton. My last question for Kirk was a question I was sure he was asked a lot: what was his favorite Paradise Springs wine. Kirk replied, “I don’t have a favorite...there’s a time and place for all the wines.”

Jul / Aug 2012 15 ‘Golf Digest’ says: Match play: Sports True or False? If you concede a hole, you can SNIPPETS withdraw the concession if your opponent hasn’t picked up his ball. FALSE. (Rule 2-4). Also, a No Lessons for Bubba Watson: concession cannot be declined. He’s Playing for Love Once play has begun, opponents Most professional golfers had their first lessons at an early age. can agree to halve a hole. During their careers, they continued to get coaching along the way. TRUE. (Decision 2-1/1.5). But the Not so for Bubba Watson, winner of this year’s Masters Tournament. decision must be made before the He’s a natural, untutored and spontaneous player. The Wall Street first stroke. Journal’s John Paul Newport says, “His is a classic, almost mythic American tale of bootstrap success, fueled by a carefree, fun-loving In a singles match, if your passion for the game.” opponent concedes a putt, it’s still permissible to hit the putt. One well-known golf coach studied how professional golfers grew TRUE. (Decision 2-4/6). It’s true for to become so good. One nearly universal finding is that from age six a singles match but not for a four- to 12, they were allowed to play and experiment with golf on their ball or best-ball match. own. Most had to learn the basic grip and stance plus how to keep from hurting themselves and others with their swings. But primarily In a four-ball match, your many of the greats began golfing just for fun. At a young age, partner can help you align your beginners learn by instinct how to make the golf ball do what they putterhead with the target, then want it to. Over-teaching at this stage is counterproductive, experts step away before you putt. say. When Watson was age six, his father gave him a cut-down nine TRUE. (Decision 14-2/1). Before iron that a local club pro donated. making a stroke, assistance is permissible. Watson took his new toy into the yard and started hitting whiffle balls. He played for hours every day. When it rained, he took his To save time, you and your club into the house to pitch balls off the carpet. Watson invented opponent can agree at the his own game with a whiffle ball. He made a 5-foot circle in the dirt start of the round to concede driveway to serve as a hole. Then he would hit his ball around the all tap-in putts. house, seeing how few strokes it took him. First he went FALSE. (Decision 1-3/2). If you clockwise around the house hitting left-to-right hooks, then didn’t know the rule, there is no counterclockwise, hitting right-to-left slices. He played penalty. If you did, you both the balls wherever they landed, even from bushes. are disqualified.

You have to tell your opponent that you incurred a penalty before he plays the next stroke. FALSE. (Decision 9-2/1). You have to tell it as soon as practicable possible, but not necessarily before the opponent plays his next stroke.

16 gam®|mag work health news technology news Thousands Benefit From the 2012 Summer Olympics Though high unemployment rates have affected most of Europe, preparations for the 2012 Olympic Games have kept many thousands employed in Great Britain. Carpenters and plumbers, electricians and architects, brick layers and other specialists, created and built the Olympic facilities. They expanded the transit system, and updated hundreds of hotels, restaurants, and shops. Over 9,000 from the construction industry worked on the Olympic site. Another 15,000 are participating in the Opening and Closing Ceremonies. Each host city is responsible for the creation and minting of the medals. The designs and sizes change, but certain traditions are followed. Artists were selected and Royal Mint employees spent weeks crafting the medals. The 2012 medals are engraved with the sport and discipline on the rim. A depiction of Nike is on the front side, a concept used since 1928. Nike, the Greek Goddess of Victory, is seen departing from the Athens stadium, where the first Modern Olympics were held in 1896, and carries the Olympic torch. The reverse side features the Games’ modernized five-ring logo and the River Thames. Other Olympic commissions have employed artists to design 30 postage stamps released in sets. Each stamp illustrates an Olympic sport and carries the London 2012 Logo. Artisans and manufacturers spent months preparing a plethora of souvenirs for Olympic fans. Many are highly collectible, including model kits depicting major venues, commemorative coins, pins and posters. Then there are t-shirts, hats, key chains, teapots, plates, mugs, and toys featuring London cabs and double- decker buses. Some souvenirs are related to “The Chariots of Fire,” the 1981 Oscar-winning film that shows Britain’s athletic successes in the 1924 Olympics. London is the first city to host the modern Olympics three times (1908, 1948 and 2012). The event showcases the world’s best male and female athletes in 26 sports, 39 disciplines and 302 events, including swimming and diving, water polo, soccer, weight lifting, the triathlon and pentathlon, and many track and field categories. About 10,500 athletes from 204 countries and territories vie for the gold, silver and bronze medals. During the closing ceremony, London hands over the Olympic torch to Rio de Janeiro for the 2016 Olympic Games. While 80,000 spectators will fill the Stadium for this final spectacle, billions will see the spectacle on live streams and television broadcasts throughout the world.

Jul / Aug 2012 17 www.graphicsandmarketing.com Technology and YOU Hotel Lobbies: Beautiful, Spacious Places with Wi-Fi Consultants, freelancers and other non-office creative types are setting up their laptops in the lush and comfortable lobbies of new hotels. There are electrical outlets everywhere, tables and very cushioned chairs. One social media strategist says the luxurious surroundings make him think it’s like the living room he could never have. Hotel owners say they like a lobby that’s buzzing with locals doing business or just kicking back to visit. Out-of-town hotel guests like the local feel and the opportunity to visit with locals in the lobby, restaurant and bar. In some lobbies, it’s possible to order food and drink from roaming wait staff. If a local spends several hours there, it’s easy to rack up a big bill, but many use the service to create a working lunch.

It’s like Pictionary for the iPhone, but there’s more to the game ‘Draw Something’ than that. It lets players Mobile Payment Using Paypal cooperate in the game so they both do well. EBay-owned PayPal’s recent It will compete with Square by It must be fun, because more than 35 million announcement of another 15 charging merchants a little less to people downloaded the app in its first six major retail partners for its offline process a sale. Square, to date, has weeks of existence. checkout payment service is just helped merchants process sales the start of its point-of-sale push for $4 billion worth of goods this It’s addictive, easy to play, but still against credit card giants. Many year. The Square plugs into iPads, challenging, appealing to everyone from retailers already use it. iPhones and Android devices. It’s children to seniors. Each round offers available in Apple stores. players three options to draw. If it asks you PayPal became EBay’s standard for to sketch Lil Wayne, but you never heard of processing payments online after The overall mobile payment market him, you can draw something familiar, like a it was acquired by EBay in 2002. is surging. It’s forecast to grow bear or a closet. The new credit card reader for from $60 billion in 2011 to more PayPal is a blue triangle-shaped than $170 billion in 2015, according Game designers are preparing to let players unit that plugs into the jacks of to Juniper research. save and share their creations in online smartphones. The company wants galleries, according to Time. to move its dominant online- payment business to offline 18 gam®|mag payments as well. work health news technology

TechnologyTREND

No-Mirror SLR Digital Cameras are Taking the Lead in Sales

What camera is smaller, snappy-looking and selling like hotcakes to young people? It’s a new hybrid version of digital cameras. Previous hybrids were fixed-lens SLRs, smaller than traditional SLRs, but larger than point-and-shoot cameras. They have mirrors like professional SLRs. The new hybrids are smaller but slightly more bulky than point-and-shoot digitals. What is an SLR? Though they cost more than point-and-shoots, they are still less expensive than A single-lens reflex (SLR) the professional SLR models offered by Nikon, Canon, Sony, and others. Like the camera typically uses a professional cameras, they offer high-end all-glass interchangeable lenses. One mirror and prism system feature that sets them apart: they use an electronic viewer, through the lens to the (hence “reflex,” from the sensor, without the use of a mirror, which allows them to be smaller and faster. mirror’s reflection). This type of hybrid was first released more than two years ago by It permits the photographer Olympus with its EP models and Sony with NEX to look through the lens and models. But earlier this year, Nikon was the first see exactly what will be major marketer to offer them among its lines of captured in the photograph. digital cameras. And while Sony and Olympus have With viewfinder cameras, stuck to traditional colors of blacks and silvers, the image could be Nikon boldly offers bright colors with its significantly different from Nikon 1 JVs and Vs. what will be captured. Point-and-shoot cameras sell for $49 to The historic 1949 Zeiss Ikon $500; older fixed-lens mirror-equipped VEB Contax S, manufactured hybrids sell for $200 to $600; and in Dresden, Germany, was professional SLRs cost $500 to the first pentaprism SLR for several thousand dollars. The eye-level viewing. new mirror-less breed drops in at a mid range of $300 to In the United States, this $1,700, according to the and many other 35mm New York Times. cameras became the most-used SLR cameras. Sales of compact point-and- shoot cameras declined in 2011. In recent years, digital Sales of the new breed of hybrid and hybrid SLR cameras are projected to increase fivefold have become popular with by 2015, according to the market- amateur photographers and research firm, International the general public. Data Corp. Nikon has boldly gone where most camera makers have not gone before in the market of digital photography.

Jul / Aug 2012 19 www.graphicsandmarketing.com an interview with Quality takes time. That’s why fans of Martin Page’s 1994 solo MARTIN PAGE debut album, “In the House of Stone and Light” waited for 13 years for the follow up, “In the Temple of the Muse,” and they weren’t disappointed. His third solo album, “A Temper of Peace,” promises to be his best work yet.

This is your third solo album, and your second album on your own label. How has your experience with this album differed from the other two?

MP: Well, the obvious main difference regarding this album is that I decided to play all the instruments myself on the project, which made this album a very different animal for me. I had to wear many hats – rely on my intuition to a greater degree – and overall, trust myself. This album tastes very different to me from my previous two. For me, it has a flavor of experimentation – venturing into territories where I had not musically gone before.

Do you find the creative process gets easier or harder each time around?

MP: The creative process is always a mystery to me. It was neither easier nor harder, just different. I consider my creativity basically spiritual … it appears to me when it decides to appear; I have little control over the muse – she decides when the dam should break and when emotions should flow. Over the years, I have learned not to force the issue; my best work is a result of letting go and being open to inspiration. I have been very fortunate that ideas have never stopped coming to me – my problem has always been which ones to concentrate on, which ones deserve to be developed. There lies the rub!

Your albums all seem to have a central theme. “In the House of Stone and Light” speaks a lot about rebirth. “In the Temple of the Muse” is more emotional, and your latest work, “A Temper of Peace” feels more upbeat. When you record an album, do you have a theme in mind or does that come about more organically?

MP: I’m glad that each of my albums by Vanessa Leavitt exhibits different emotions to you, and 20 gam®|mag you are spot-on: “House” is about spiritual rebirth, and the recovery from grief permeates “Temple of The Muse” – I call it my “blue” album. The new album for me represents coming to terms with life’s challenges – the good and the bad. I’m at an age when I’m able to review my work with hindsight; this is a great luxury. I feel the new record is flavored with my overall conclusion that “life” is ultimately about Love, Compassion and Peace of Mind – at least for me. Humanity’s awareness of its own mortality vs. its ignorance of the big view questions; the juxtaposition of its pre-occupation with greed, cruelty, violence and war, with its boundless ability for unconditional love and beauty and compassion … well, these external contradictions make up much of the emotional fuel for the songs on this album.

You’ve written for people like Josh Groban and Robbie Williams, and collaborated with Bernie Taupin, and Earth Wind and Fire. But for “A Temper of Peace” you were literally a one man band. You mention in the liner notes that it was a “daunting, but liberating” experience. Do you think you’ll go solo on upcoming albums or are there aspects of collaborating that you want to revisit?

MP: Although it was tough at times, I thoroughly enjoyed the “one man band” approach. This was the right time for me to attempt an album such as this… I had the confidence and experience to give it a go. I can’t say how I will go about my new work to come … I like to leave that to the imagination and the moment. Both ways of working have their advantages and disadvantages; it was just important personally for me to do this album this way – now was the time for me to do this … to challenge myself.

Your new album has a little bit of everything. “The Washing of the Heart” is a dance track, but with an ecstatic, spiritual feel. “What Did I do to Deserve You” is more folk. “Hungry Ghost” is a simple melody, but the imagery is tantalizingly sensual. What are your favorite styles?

MP: Two of my favorite tracks on the new album are “Soulprint” and “You Can Let Go”. I’m listening a great deal to classical music. I’m a great fan of Arvo Part’s modern classical approach; I’m haunted by his extraordinarily emotional music - his grasp of darkness, suffering and grief in melody and mood. His music harks back to an earlier time when nature and silence, contemplation and spiritual revelation meant so much more to us than they do today. His music can stop time for me; there is transcendence in his writing. I’m also lost in the work of Bach. His counterpoint chorales and fugues are bewildering, mind boggling and inspirational. And, of course, I never tire of listening to the amazing repertoire of the “fab four” from Liverpool!

You still record demos on a cassette tape recorder before using your digital equipment. Do Albums are all available at iTunes and CDBaby. you find this helps ground you as a writer in the digital age?

MP: Yes, I use the cheap Radio Shack analog hand-held cassette player to ground my songs. It’s More about MARTIN PAGE: important for me not to move too quickly toward the professional digital multitrack “tape machine” www.martinpage.com before I’m sure that my initial raw idea is solid and well built. So many songs today are brought toward www.myspace.com/martinpage the final production before they are flushed out; they arrive at the mastering stage, finished way too www.facebook.com/martinpagemusic early. My experience tells me it’s good to live with an idea over time; there’s nothing worse than trying Photography by Diane Poncher and Martin Page to polish up an average idea with gimmicks and glamorous production tricks. My motto is “a good song is everything” – it’s all that counts. That’s why my little ancient, savage cassette player keeps me Vanessa Leavitt is a freelance writer and honest … if a song can speak loudly in this humble format, then it’s built well and hopefully, built blogger living in the Orlando, Florida area with to last. her husband and daughter and their pets: three cats and a turtle. In her spare time she likes to read, make candles or go to the beach. She What are your plans for the future? has a fondness for eighties music, coffee and nature. You can check out her blog, “Coffee and a Keyboard” at http://www.vrleavitt.com or MP: My plan for the future is simple… To daily seek harmony and peace of mind in body and soul – to follow her on Twitter @vrleavitt seek a temper of peace. Jul / Aug 2012 21 Redesign Plan for the National Mall

Washington, D.C.’s National Mall stretches from the Lincoln Memorial to the U.S. Capitol Building. Now, a new $700 million redesign calls for turning many grassy areas into new attractions.

The plan calls for the Mall to be a grand urban park with spectacular gardens, a skating rink and a tree-framed theater, says the Trust for the National Mall. Former first lady Laura Bush is the honorary chairwoman of the fund-raising campaign. She often went for early morning strolls on the Mall during her White House years, wearing sunglasses and a baseball cap. She says the new designs will enhance the park experience for the 24 million people who visit each year.

At Union Square, a reflecting pond that leads from a fountain to a hard surface pool will accommodate various events. The design includes an outdoor museum of gardens extending from the U.S. Botanical Garden. In summer, picnickers will be able to rent toy boats to sail on the pond, which will become an ice rink in winter. Constitution Gardens, the park and pond north of the Lincoln Memorial reflecting pond, will be updated to be ecologically sustainable and will revive the “social life” of the park, according to USA Today. The first project is scheduled to be completed in 2016 to mark the centennial of the National Park Service.

22 gam®|mag Case Study

Client: IsI, Industrial Security Integrators, LLC.

Challenge: Redesign and enhance their branding and give a complete polished look across all mediums of communication.

The Result: The GAM Team created: business cards, an expo display, proposal covers, slide presentation and a website. All the forms of communication now work together to give a sense of professionalism and polish to the company.

Proposal Cover

Business Card

Home Page of Website

Presentation Slide Jul / Aug 2012 23 the business card The Visiting Card Business cards date back to the 15th Century. Originating in China, they began being used as a visiting cards. The visiting card was mainly used for calling purposes. These cards were ornate and stated the bearer’s position in society. There were strict rules and regulations for using these cards. In fact, it was termed as a social convention card, hence for societal use ONLY.

The Trade Card The Trade Card was later introduced in Europe in the 17th Century when King Louis XIV was the head governor. Within that very century, the English men got a glimpse of the trade card and decided to try using it for the purpose of business. Usually, these cards had a picture and a company name and sometimes directions. At that time, there were no newspapers and media services were non existent, so the trade card was essential to bringing customers to your business.

The Business Card During the late 1800s, the business card started to loose its formality and be used in the way we use it today; however, some people that were a part of High society still held onto the card’s formality and advocated that personal cards and business cards be separate. Well done business cards present a good company image. And for the size and cost, it is one of the most powerful marketing weapon. In 3.5 x 2 inches, you can convey your professionalism, your branding, your services and your contact information. Even in this age of mobile devices, the tangible card still has explosive marketing potential.

ONE of the most powerful, “yet ignored weapons in your marketing weapon store

24 gam®|mag is your BUSINESS CARD. How to get your business card noticed

Be Unique Communicating your unique selling point is key. What is it that makes you stand out from the pack? See the below sidebar for ways to enhance your cards. Don’t be dull and average, be unique and get noticed. Keep the card “wallet” size, studies have found that business cards that are larger than the traditional size don’t get saved.

Send a Clear Message Design and text should not be competing for attention on your business card, so make sure your message is clear and easy to read.

Use High Quality Printing A professional business should look professional. Low print quality can be disastrous for the look and ‘feel’ of the card. In some cases, the business card will be the only representation of your company that a potential client will receive.

Use High Quality Paper Make a unique paper choice, like a thin plastic or metal! Or chose a ‘green’ statement for your card; recycled paper can provide weighty, thick, high quality paper for your cards. High quality paper is a worthy investment.

Put Your Information Out There It seems obvious, but make sure your contact details are clear and direct–don’t hide behind a generic reception number or an e-mail address. If you don’t want to be contacted directly, be selective about who gets a card!

Four Effects To Enhance Your Business Card

Spot UV Die Cuts Spot UV is a feature that allows you to add Die-cutting uses a special cutting machine to a high UV glossy varnish to desired outlined produce a “cookie cutter” effect. This is done areas of your business card while keeping the by cutting specific shapes out of the paper. rest of the card a nice smooth matte.

Metallic Foiling Embossing Metallic foiling uses a special type of metallic Using a rare style of craftsmanship, a material to add a shiny, reflective look to a carefully created metal plate is used to push piece of paper. a part of the paper up, producing a 3-D effect that can be seen and felt.

Jul / Aug 2012 25 Mr. ZIP

Mr. ZIP, informally “Zippy”, is a cartoon character used in the 1960s by the United States Post Office Department, and in the 1970s by its successor, the United States Postal Service, to encourage the general public to include the ZIP code in all mailings.

The USPS has described the origin of Mr. ZIP as follows: Last two numbers point to post Mr. ZIP was based on an original design by offices and Howard Wilcox, son of a letter carrier and a 90210 postal zones. The next two member of the Cunningham and Walsh advertising numbers pinpoint agency, for use by a New York bank in a bank-by- The first number is population centers the broad geographi- and transportation The Real ‘Mr. ZIP’ was mail campaign. Wilcox’s design was a child-like cal area, starting with networks. Robert Moon. Moon, who sketch of a postman delivering a letter. The figure 0 in the East to 9 in died in 2001 at age 83, first proposed codes for the West. was used only a few times, then filed away. Later, mail in 1944. AT&T acquired the design and made it available to the Post Office Department at no cost. Post Office Department artists retained the face but sharpened the limbs and torso and added a mail bag. The new figure, dubbed Mr. ZIP, was unveiled at a convention of postmasters in October 1962.

26 gam®|mag Find the 10...and Win 50

Find the 10 things that are different between two photos below, fax your answers to us and your submission will go into a drawing for a $50 gift certificate to Carolina Brothers or Blue Ridge Grill. Answers will appear in our next gam|mag along with the name of the certificate winner. Fax or email your submission to 703.450.5311 or [email protected] Please include your name, phone number and/or email address. All entries must be submitted by August 31, 2012.

Your Ten Finds

1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Which Certificate Would You Like?  Carolina Brothers  Blue Ridge Grill

Thanks to all last issue’s entries ... and the winner is: Haley Staron of Community Management Corporation. “Yard Sale” May / June answers: 1. Umbrella handle longer 2. Ball a different color 3. Animal toy missing off the table 4. Cover photo on album missing 5. Girl’s shirt is now pink 6. Ten speed brake on bike handle is gone 7. Box is labeled “Kitchen” 8. Concrete slab in yard is longer 9. Shutter clasp is missing 10. House number is different. 11. Box number is different on the white file box in foreground.

Editor’s Note: Last issue’s puzzle actually had 11 items! All entries with 10 found items were entered into the drawing. TV in the Park Puzzle Meter easy difficult

Jul / Aug 2012 27 www.graphicsandmarketing.com It’s Over... until the next issue of the gam|mag! Would you like to contribute to our next magazine? We are always looking for interesting stories, informational articles, photographs and/or general comments about the gam|mag. Send your articles, comments, photographs to [email protected] for consideration.

Paper used on this issue: COVER: Aspire Petallics, Digital Pearl, 105lb Cover by CTI, through Ariva UV Coated, Gloss INSIDES: 80lb Gloss Text, Ariva UV Coated, Satin