1. VOLUME AND VALUE OF TOURISM IN GLOUCESTERSHIRE, 2000
Visitor Nights Visitor Trips Value 2000 2000 ¬ 2000 • (£) Commercial Accommodation Serviced 1,509,000 794,000 156.72 million Self-Catering 400,000 89,000 19.44 million Caravan and Camping 370,000 112,000 8.52 million Other (inc. Youth and Group) 1,021,000 232,000 35.04 million
Total Commercial 3,300,000 1,227,000 219.72 million Accommodation
VFR 2,965,000 1,186,000 99.6 million
Total Staying Visitors 6,265,000 4,413,000 319.32 million
Day Visitors ® n/a 23,584,000 270.744 million
Total Visitors 6,265,000 25,997,000 590.064 million Note ¬:Visitor Nights indicates the total number of nights generated by visitor trips. Note •: Visitor Trips indicates visits away from home made by tourists. Note ®: Day Visitors are based on Day Visits Survey 1996 and 1998. The survey measures trips by British residents of three hours or more, which are not taken on a regular basis. This survey was last conducted in 1998 and will be updated in 2003. Note: All figures are rounded to the nearest 1,000. Source: UKTS, GCC, ETC, HETB
It is important to note that there have been significant changes with the United Kingdom Tourism Survey (UKTS) and Gloucestershire Tourism 2000 methodology. The UKTS survey provides statistics on the UK domestic tourism market, which accounts for approximately 80% of tourism trade throughout the HETB region. The results from this survey have been used to calculate the Volume and Value figures for Gloucestershire for 2000. The changes to the survey’s methodology have resulted in an extensive variation in results. As a result, the 2000 UKTS figures, and therefore the Gloucestershire Volume and Value results, are not comparable to the volume and value figures released prior to 2000.
Key Facts
· In 2000 an estimated 26 million visits were made to Gloucestershire generating a total income of £590 million. 4.5 million people stayed overnight in the county, accounting for 6.2 million bednights.
· The overall value of tourism to Gloucestershire in 2000 is estimated as £590 million.
· Staying visitors spent an estimated £319 million in the county, accounting for 54% of the total income from tourism. Of these staying visitors 19% were visitors from overseas, accounting for a total income of £60 million.
1 2. GLOUCESTERSHIRE BEDSTOCK AND OCCUPANCY, 2000
2a. Gloucestershire Bedstock, 2000
Serviced Self-Catering Caravan & Camping Youth & Group Accomm- Pitches odation Bedspaces Units Pitches Units Bedspaces Cheltenham 2211 40 210 0 1131 Cotswold 4084 285 1107 20 912 Forest of Dean 739 90 1138 0 882 Gloucester 1163 8 0 0 18 Stroud 1867 95 195 0 406 Tewkesbury 1950 111 501 0 0 County Total 12,014 629 3,151 20 3,343 Source: GCC, HETB
Key Facts
· 'Serviced Accommodation' incorporates hotels, motels, guesthouses, bed and breakfasts, farmhouses, pubs and inns offering accommodation, and holiday villages where meals are provided.
· The largest concentration of bedstock is centred in the Cheltenham and Cotswold districts, which together account for 51% of the county total.
2b. Serviced Accommodation Room and Bed Occupancy, 2000 ¬
70 60 50 40 % Room Occupancy 30 % Bed Occupancy 20
% Occupancy 10 0
Stroud Cotswold Cheltenham Tewkesbury Forest of Dean Gloucestershire Greater Gloucester District
Note ¬: figures relate to average performance of participating establishments and accuracy of results is sometimes dependent on sample size, which can vary at a district level. Note •: The sample for "Greater Gloucester" includes some accommodation outside of the city boundary in adjacent administrative areas. Source: HETB
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Key Facts
· The urban areas of Cheltenham and Gloucester show the highest levels of recorded room occupancy. These districts also show a significant difference between room and bed occupancy, probably due to business usage and consequent single occupancies.
· Cotswold district shows the highest bed occupancy figure. This remained at over 46% between April and October, indicating the importance of the peak season and leisure based tourism.
· The Forest of Dean represents just 6% of the county's serviced accommodation. Recorded occupancy levels were significantly lower than the county average during 2000 but remained fairly static year on year.
· Stroud room occupancy was down 3% in 2000 to 55% when compared with 1999, although this remains just above the county average. Tewkesbury was down 5% to 44% for recorded room occupancy. This is significantly lower than the county average.
2c. Serviced Room Occupancy - Gloucestershire v The Heart of England, 1995 - 2000
62 60 58 % Room Occupancy 56 Gloucestershire 54 % Room Occupancy 52 Heart of England * 50
% Room Occupancy 48 1995 1996 1997 1998 1999 2000 Year
Source: HETB
Key Facts
· The average recorded room occupancy showed a steady increase across Gloucestershire and the Heart of England Tourist Board region between 1995 and 1997. During the four year period 1997 - 2000 performance slowed down with a 3% decrease in Gloucestershire. The Heart of England had a 1% increase in 1998 followed by a 4% decrease over the two year period 1999 and 2000.
· Reasons given for the recent decline in performance include the poor weather, the impact of the football World Cup (over the summer of 1998), strength of the pound during this period and the petrol crisis in 2000. It is suggested that the these figures do not reflect a downturn in trade but are simply indicative of a displacement of trade as a result of external factors.
3 2d. Self-Catering Unit Occupancy
Year Gloucester High Gloucester Low HETB High HETB Low Season ¬ Season • Season Season 1995 68 61 71 59 1996 82 60 77 60 1997 81 46 80 48 1998 75 45 75 47 1999 73 43 71 41 2000 67 67 Note ¬: High Season is classified as April to October Note •: Low season is classified as November to March Source: GCC, HETB
Key Facts
· Self-catering accommodation is defined as temporary short term rented accommodation and includes flats/apartments, houses, chalets, villas, bungalows and holiday villages where meals are not provided.
· Around 45% of Gloucestershire's self-catering units are concentrated in the Cotswold district, whilst the Tewkesbury, Stroud and Forest of Dean districts account for 47% of the stock.
· Recorded high season unit occupancy has fluctuated across Gloucestershire and the Heart of England since 1995. Figures from 1996 onwards indicate that Gloucestershire operators were slightly outperforming the region as a whole.
· Recorded low season unit occupancy levels have remained fairly static in Gloucestershire up to 1996, although there was a sharp drop during 1997 and 1999. Figures for the Heart of England showed a similar fall during the same periods.
2e. Caravan and Camping Proportion of Pitches by District, 2000
Proportion of pitches per District
Stroud Cheltenham 6% 7%
Tewkesbury Cotswold 16% 35% Forest of Dean 36% Notes: Figures relate to the proportions of pitches per district, 2000. Source: GCC-
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Key Facts
· This type of accommodation includes temporary short-term pitches for tents, transit caravans, motorcaravans and motorhomes, as well as the short-term rental of static caravans.
· The bulk of Gloucestershire's caravan and camping pitches are to be found in the Forest of Dean (36%) and Cotswold (35%) districts.
· The average campsite pitch occupancy for Gloucestershire during the high season (April - end of September) dropped 2% to 54% during 2000.
· It is estimated that average low season pitch occupancy is about 30% at the relatively small number of sites that open all year. This is sustained by special events and rallies, co- ordinated by organisations such as the Caravan Club.
2f. Youth and Group Accommodation Bedspaces, 2000
This type of accommodation traditionally caters for group or budget travellers and includes youth hostels, campsite and bunkhouse accommodation and dormitory facilities offered by colleges out of term time. Within Gloucestershire there are over 3,000 bedspaces.
Youth Campsi tes/ Colleges/Sc Other Total Hostels Bunkhouses hools Cheltenham 0 0 935 196 1131 Cotswold 104 73 735 0 912 Forest of Dean 70 262 420 130 882 Gloucester 0 0 0 18 18 Stroud 56 0 344 0 400 Tewkesbury 0 0 0 0 0 County Total 230 335 2434 344 3343 Source: GCC
Key Facts
· Youth and Group accommodation accounts for 17% of all accommodation in the county.
· Colleges and Schools account for 73% of all Youth and Group accommodation in Gloucestershire. Youth Hostels, campsites and bunkhouses account for a further 17%.
· 87% of the county's Youth and Group accommodation is found in the Cheltenham, Cotswold and Forest of Dean districts.
· 75% of the county's Youth Hostel accommodation is located in the Cotswold and Forest of Dean districts. 78% of Campsite and Bunkhouse accommodation is located in the Forest of Dean district, and 68% of College and Schools Youth and Group accommodation is found in the Cheltenham and Cotswold districts.
· Average bed occupancy for Youth and Group accommodation in the county was estimated at 33% in 2000, a decrease of 23% on 1998. 5
3. AVERAGE LENGTH OF STAY ¬
5.0 4.5 4.0 3.5 3.0 Average Number of Nights, 2.5 2000 2.0 1.5 1.0
Average Length of Stay 0.5 0.0
VFR
Self-Catering Youth/Group
Caravan and Camping Serviced Accommodation
Note: Serviced Accommodation figure based on 2000, all other figures based on 1998. Note ¬: Average length of stay relates to the number of nights spent away, on average, in the above categories. Note •: The figures for youth and group accommodation are on average of those for youth hostels, campsite/bunkhouse accommodation, colleges/schools and unique facilities such as YMCAs. Source: ETB, GCC, HETB, UKTS.
Key Facts
· Serviced Accommodation has the shortest average length of stay (1.9 nights). Serviced accommodation tends to generate the highest level of daily spend per head as it is generally the most expensive and is also often used for business tourism and short breaks.
· Self-catering accommodation falls at the upper end of average length of stay (4.5 nights). Self-catering facilities are often leased out on a weekend, weekly or fortnightly basis.
· The figures for those people visiting friends and relatives indicate that this type of holiday is often used as a short break (i.e. weekend) or forms part of a longer break, hence the average of 2.5 nights.
6 4. VISITOR SPEND BREAKDOWN
The distribution of income from tourism reflects the broad impact that the industry has upon the local economy, supporting a wide variety of jobs within the county.
4a. Staying Visitor Spend Breakdown
Other 11% Shopping Accommodation 13% 25% Services 5% Entertainment Eating Out 8% 20% Travel (local) 18%
Source: IPS, UKTS, HETB
Key Facts
· The accommodation sector receives a quarter of all staying visitors' expenditure, although this direct income from tourism is spread throughout the economy.
· Over one third of all expenditure by staying visitors was on eating out and shopping.
· According to the Regional Facts of Tourism for the Heart of England the average spend per person for visitors from within the UK in 2000 was £50.31 per night and £146.90 per trip.
4b. Day Visitor Spend Breakdown
Other Equipment Hire Parking Charges 9% 1% 1%
Fares Meals and non alcoholic 5% beverages 25% Gifts/Souvenirs 9%
Alcoholic Drinks Admission Charges 13% 12%
Petrol Clothes 12% 13% Note: Figures taken from the 1998 Day Visitors Survey for Great Britain. The survey measures trips by British residents of three hours or more, which are not taken on a regular basis. This will be updated in 2003. Source: DVGB, HETB
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Key Facts
· Day visits were estimated to be worth approximately £6,815 million to the Heart of England in 2000. As no definitive county figures are available the chart relates to the latest national Day Visitor Survey (see note above).
· Meals and non-alcoholic beverages represent the most significant area of spend, accounting for 25% of all spending.
· Alcoholic drinks, clothes, petrol and admission charges are the next most important areas of day visitor spend.
4c. Daily Visitor Spend
£120.00 £100.00 £80.00 Average Daily Spend per £60.00 Head £40.00 £20.00 £- Average Day Visitor Spend VFR Other
Day Visitor Self-Catering Serviced Accom.
Caravan and Camping Accommodation Type
Note: Tourism spend is the estimated expenditure incurred on all trips away from home per person (including travel and accommodation cots paid by an employer on behalf of an employee on a business trip). It is usually expressed as the average daily spend per head. Note: Day Visitor figure is based on Heart of England region average. Source: UKTS, HETB, GCC
8 5. VISITS TO ATTRACTIONS
5a. Top 20 Charging Attractions
Attraction Number of District Visitors 2000 1 Westonbirt Arboretum 237,398 Cotswold 2 Wildfowl and Wetlands Trust 186,614 Stroud 3 Hidcote Manor Garden 119,604 Cotswold 4 Prinknash Abbey and Pottery 100,000* Stroud 5 Sudeley Castle 96,000 Tewkesbury 6 Birdland, Bourton-on-the-Water 85,916 Cotswold 7 Cattle Country 72,500 Stroud 8 Snowshill Manor 72,000 Tewkesbury 9 Prinknash Bird Park 65,000 Stroud 10 Cotswold Farm Park 60,000 Cotswold 11 Chedworth Roman Villa 55,000* Cotswold 12 Corinium Museum 54,110 Cotswold 13 National Waterways Museum 49,039 Gloucester 14 Clearwell Caves 48,000* Forest of Dean 15 Gloucestershire & Warwickshire Railway 46,000 Tewkesbury 16 Three Choirs Vineyard 42,287 Forest of Dean 17 Berkeley Castle 41,000 Stroud 18 Bibury Trout Farm 40,349 Cotswold 19 Batsford Arboretum 33,931 Cotswold 20 Queen Boadicia II, Gloucester Docks 33,676 Gloucester * = Estimated Figures Source: GCC
Key Facts
· The above is a list of the top 20 charging attractions within Gloucestershire. The county also contains a large number of attractions that do not formally charge for admission, some of the most notable being Gloucester Docks, Gloucester Cathedral, and the Antiques Centre, also in Gloucester.
· In 2000 the UK's most visited charging attraction was the Millenium Dome, which received 6.5 million visitors, and in 1999 it was Alton Towers which received 2.6 million visitors. This puts the performance of attractions in Gloucestershire into perspective. The county's strengths are in its variety of attractions, in the museums and interpretation centres which reflect its past and in its outstanding built and natural heritage.
· Visitor figures for most Gloucestershire attractions are available on request.
9 5b. Visitor Attractions by Type
· Gloucestershire has a wide variety of visitor attractions. This chart is based on the 2000 total of 98 attractions in the county. Unlike some other destinations, the county is not dominated by one type of attraction, although countryside sites, historic attractions, museums and galleries together make up over half of the stock.
Cathedrals & Industrial/ Churches Transport 7% 4% Museums and Countryside Sites Galleries 7% 22% Other 8%
Historic Farm & Wildlife Properties 15% 11%
Arts, Crafts & Gardens & Antiques Arboreta 12% 14% Source: GCC
5c. Visits to Attractions 1995 - 2000
Year Index Figure 1995 100 1996 98.8 1997 99.6 1998 94.6 1999 93 2000 91.6 Source: GCC
Key Facts
· The above chart shows the trend in the number of visits to a sample of 28 attractions who returned actual (not estimated) visitor figures when compared to the base year of 1995. The index shows a considerable fall in visitor numbers since 1998, with figures over 8% down on the base year in 2000.
10 6. EVENTS IN GLOUCESTERSHIRE
A lack of 'flagship' attractions of national importance is compensated for, to a certain extent, by the range of nationally important events that take part in Gloucestershire annually.
Month Event No. of Visitors 2000 May Badminton Horse Trials 200,000
March National Hunt Festival 184,551 Cheltenham November Murphy's Race Meeting, 56,207 Cheltenham October Cheltenham Festival of 49,500* Literature August Gatcombe Horse Trials 40,000
July Cheltenham Festival of Music 28,000* * = Estimated figures Source: GCC
11 7. ORIGIN OF VISITS
With no comparable county information currently available, the following three tables focus on visitors to the Heart of England region as a whole. Some district level surveys have been conducted by the Heart of England Tourist Board. For more information contact the district tourism offices
7a. United Kingdom Visitors (Overnight)
National research has identified the origin of overnight UK visitors to the Heart of England Tourist Board region.
16 14 12 10 % Visitors to HETB Region 8 2000 6 4 2 0 % Visitors to HETB Region
London Eastern North EastOther UK South East South West West MidlandsEast Midlands Yorks and Humber
North West/Merseyside UK Region
Source: UKTS
Key Facts
· Visitors from the West and East Midlands accounted for almost 27% of all United Kingdom overnight visitors to the Heart of England region in 2000. Visitors from London and the South East together accounted for almost 24%.
· Unsurprisingly, those parts of the United Kingdom lying further afield contribute fewer overnight visitors to the Heart of England area than those closer by. The only exception to this is Yorkshire and Humberside which represented 11% of overnight visitors to the Heart of England area.
· Information on the origin of day visitors to the Heart of England region is not available. Anecdotal evidence suggests that the principal day visit markets are similar to the United Kingdom overnight markets, with most visitors coming from counties within the Heart of England region or from adjacent areas.
12 7b. Overseas Visitors (Overnight)
45 40 35 30 25 % Visitors to HETB Region 20 2000 15 10 5 0 % Visitors to HETB Region
USA France Canada Germany Australia Netherlands Other Countries Country
Source: HETB
Key Facts
· The largest overseas markets for the Heart of England region are USA, representing 17% of all overseas visitors in 2000, Germany representing 16% and France representing 12% of all overseas visitors.
· Visitors from Germany, France and the Netherlands together accounted for 34% of overseas visitors to the Heart of England during 2000.
· Other ‘long haul’ overseas markets such as Australia are also important sources of tourists and countries such as South Africa and Japan contribute to the ‘Other’ visitors category in the table above.
13 8. OVERSEAS TOURISM
8a. Overseas Bed Occupancy in Serviced Accommodation 1995- 2000 ¬
Year 1995 1996 1997 1998 1999 2000 Warwickshire 16% 13% 15% 16% 12% 13% Gloucestershire 15% 13% 14% 15% 15% 19% Heart of England 12% 11% 11% 12% 12% 12% Worcestershire 7% 9% 9% 11% 11% 12% Hereford 8% 6% 7% 10% 8% 5% Note ¬: Figures represent the percentage of bednights sold, which were occupied by overseas visitors. Source: HETB
Key Facts
· The level of recorded overseas bed occupancy increased within Gloucestershire during 2000, unlike the general static pattern throughout the region as a whole.
· The county sparred with Warwickshire as the Heart of England’s most popular area for overnight stays in serviced accommodation between 1995 and 1999. Both counties well exceeded the performance of Herefordshire and Worcestershire and the regional average.
· In 2000 Gloucestershire was the most popular county in the Heart of England region for overnight stays by overseas visitors, exceeding the regional average by 7%.
8b. Overseas Bed Occupancy: Gloucestershire v The Heart of England 2000 ¬
35 30 25 % Bed Occupancy Heart of 20 England 15 % Bed Occupancy Gloucestershire 10
% Bed Occupancy 5 0
April May June July March August JanuaryFebruary October September NovemberDecember Month
Note ¬: Figures represent the percentage of bednights sold, which were occupied by overseas visitors. Source: HETB
Key Facts
· The table above clearly emphasises the importance of Gloucestershire as a holiday destination for overseas visitors, with levels of occupancy during 2000 far exceeding those seen at a regional level.
· Domestic tourists tend to visit the area throughout the year, highlighting the importance of shortbreaks. Overseas tourists also visit all year round but tend to be more concentrated throughout the summer months.
14 9. TOURISM EMPLOYMENT ESTIMATES
Gloucestershire Total Workforce 291,250
Direct Tourism Employment ¬ Employees in Employment 20,800 Self Employed 2,500 Total 23,300
Indirect Tourism Employment • Employees in Employment 10,400 Self Employed 1,300 Total 11,700
Total 35,000 Note ¬: Direct tourism employment refers to jobs sustained in full by tourism Note •: Indirect tourism employment refers to jobs not directly associated with the tourism industry, but sustained in part by tourism. Source: GCC, GLMIU
Key Facts
· In 2000 it was estimated that 35,000 jobs were generated by tourism (either directly or indirectly) – 12%, or 1 in 8, of the total workforce in Gloucestershire.
· 23,300 people in the county are employed directly in tourism jobs.
· Tourism is the 4th main employer in Gloucestershire.
· Since 1995 the number of people whose jobs are sustained either directly or indirectly by tourism has remained static at around 27,000. In 1999 this rose to 35,000.
15
TOURISM FACTS AND FIGURES
In Gloucestershire and the Cotswolds
2000
Produced for the Gloucestershire Tourism Partnership by Gloucestershire County Council April 2002
For more information, please contact: Gloucestershire Tourism, Environment Department, Shire Hall, Gloucester, GL1 2TH. Tel: +44 (0) 1452 426280. E-mail: [email protected]
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CONTENTS
Page
1. Volume and Value of Tourism in Gloucestershire 1 2. Gloucestershire Bedstock and Occupancy 2 3. Average Length of Stay 6 4. Visitor Spend Breakdown 7 5. Visits to Attractions 9 6. Events in Gloucestershire 11 7. Origin of Visitors 12 8. Overseas Occupancy 14 9. Tourism Employment Estimates 15
Sources of Information
DVGB Day Visitors in Great Britain ETC English Tourism Council GCC Gloucestershire County Council GLMIU Gloucestershire Labour Market Information Unit HETB Heart of England Tourist Board IPS International Passenger Survey UKTS United Kingdom Tourism Survey
Note: Heart of England Tourist Board area includes the counties of Derbyshire, Gloucestershire, Herefordshire, Lincolnshire, Leicestershire, Northamptonshire, Nottinghamshire, Rutland, Shropshire, Staffordshire, Warwickshire, West Midlands, Worcestershire and the Cherwell and West Oxfordshire districts of Oxfordshire.
Gloucestershire Tourism is confident that all information represents the best and most up to date information derived from a range of surveys carried out externally and in-house. The data presented is valid within the normal levels of statistical confidence.
17 VISITS TO ATTRACTIONS IN GLOUCESTERSHIRE
Visitor figures recorded at a selection of the county's main tourist attractions are a useful indicator of the underlying trends of visits to different types of attractions and in distribution of visitors across the county. Visitor numbers collected at individual establishments are not, however, always directly comparable due to differences in calculation methods and because some visitors visit more than one attraction on a trip.
The second column shows whether an attraction charges for admission. ‘Free’ indicates that free admission is available most of the time.
Table 1: Visitor Numbers to Tourist Attractions In Gloucestershire 1995 – 2000
1995 1996 1997 1998 1999 2000 District Code HISTORIC PROPERTIES Berkeley Castle Charging 45,144 46,979 46,097 44,138 39,933 41,000 ST Chedworth Roman Villa Charging 69,000* 66,000* 66,000* 61,000* 58,000* 55,000* CO Chavenage House Charging - - - - 3,196 4,164 CO Hailes Abbey Charging 18,393 20,000* 24,621 20,723 20,029 17,781 TW Kelmscott Manor Charging 8,800 14,414 9,414 10,020 10,358 10,348 CO Owlpen Manor Charging 10,046 13,206 15,000* 13,492 13,455 9,897 ST Pittville Pump Room1 Free 66,175 78,057 81,248 76,926 64,036 65,000 CH Snowshill Manor Charging 83,854 82,222 87,400 79,666 77,890 72,000 TW Sudeley Castle Charging 79,058 83,000* 94,332 93,400 105,192 96,000 TW Woodchester Park Mansion Charging - - - - 5,260 5,500 ST
CATHEDRALS AND CHURCHES Gloucester Cathedral Free 400,000* 400,000* 450,000* 400,000* 350,000* 350,000* GL Mariners Church, Gloucester Free 130,000* 150,000* 150,000* 150,000* 150,000* 10,000* GL ocks Old Baptist Chapel, Tewkesbury - - 5,120 - 5,430 4,500* TW Tewkesbury Abbey Free 200,000* 200,000* 200,000* 200,000* 200,000* 200,000* TW
MUSEUMS/GALLERIES Cheltenham Art Gallery/ Free 69,263 69,450 66,597 76,703 62,793 61,247 CH Museum Corinium Museum Charging 50,984 51,916 54,506 50,490 49,427 54,110 CO Cotswold Heritage Centre Charging 17,642 19,465 17,643 17,677 17,682 17,647 CO Crime through Time 2 Charging 8,000* 20,000* 22,000 FD Dean Heritage Centre Charging 42,061 40,172 33,871 29,770 36,000* 30,981* FD Gallery of Fashion, Pittville Charging 11,200 13,202 11,969 11,485 3,704 Closed CH Gloucester City Museum & Art Charging 47,392 40,469 33,379 33,704 23,215 21,223 GL Gallery Gloucester Folk Museum Charging 49,780 46,729 44,145 37,528 25,414 22,553 GL Holst Birthplace Museum Charging 6,180 7,862 6,372 6,604 6,008 4,285 CH Jenner Museum Charging 5,100 6,780 4,912 4,349 5,000 3,695 ST John Moore Countryside Charging - - - 3,326 3,175 3,036 TW Museum Jet Age Museum Charging - - - 6,300 6,100 6,000 TW Keith Harding’s World of Charging - - - 25,000* 25,000* 20,000* CO Mechanical Music National Waterways Museum Charging 71,892 71,335 67,289 57,689 52,118 49,039 GL
1995 1996 1997 1998 1999 2000 District Code
Nature in Art Charging 31,500 32,500 32,700 32,700 29,900 29,100 TW Minature World Charging - 17,580 17,000* 17,000* CO Robert Opie Museum Charging ------GL Soldiers of Gloucestershire Charging 11,414 15,446 14,250 13,698 12,500 12,000 GL The Merchants House Free - - - 6,000* 5,000* 5,000* TW The Old Mill Charging 15,000 19,000* 19,000* 19,000* 21,000* 20,500 CO The Shambles – Museum of Charging 33,061 40,792 33,602 31,756 29,101 29,711 FD Victorian Life Wotton-Under-Edge Heritage Free - - - 5,129 6,000 6,495 ST Centre
GARDENS Barnsley House Gardens Charging 30,000* 25,000* 21,000* 21,000* 20,000* 17,950 CO 18 Batsford Arboretum Charging 26,066 18,103 20,045 15,000 29,919 33,931 CO Bourton House Garden Charging - - - - 5,513 4,572 CO Hidcote Manor Garden Charging 136,596 132,153 126,644 124,143 125,488 119,604 CO Kiftsgate Court Gardens Charging 16,500 17,800 18,300 17,200 15,500 14,400 CO Lydney Park Gardens and Charging - - - - 10,000* - FD Museum Mill Dene Garden Charging - - - - 1,792 1,967 CO Painswick Rococo Gardens Charging 27,371 28,884 26,092 31,285 32,718 32,770 ST Rodmarton Manor and Garden Charging - - - - 6,445 5,000 CO Selsley Herb Farm Charging 9,000* 12,500* 15,000* 5,593* 7,014 5,800 ST Sezincote House & Garden Charging 5,075 5,198 4,772 4,471 4,720 4,000 CO Westbury Court Garden Charging 13,419 15,574 15,000* 10,389 14,976 14,745 FD Westonbirt Arboretum Charging 248,587 252,000 285,675 251,013 300,380 237,398 CO
FARM AND WILDLIFE Angora Goat, Silk and Mohair Charging - - - - 12,000* - FD Centre Bibury Trout Farm Charging 35,190 33,285 38,983 38,014 42,499 40,349 CO Birdland Charging 113,030 105,224 110,000* 95,615 92,197 85,916 CO Butts Farm Charging - 20,000* 13,476 - - CO Cattle Country Charging 7,000* 13,000* 9,803 54,900 65,859 72,500 ST Cotswold Falconry Centre Charging 22,445 20,580 17,621 19,788 21,859 21,019 CO Cotswold Farm Park Charging 70,000* 70,000* 58,738 55,000* 58,812 60,000 CO Donnington Trout Farm Charging 3,000* 10,000* 11,500* 10,000* 10,000* 12,000 CO National Birds of Prey Centre Charging 40,361 38,257 38,500 38,525 40,000* 28,500 FD Folly Farm Charging 37,500* 38,000* 37,000* 38,000* 28,000* - CO Prinknash Bird Park Charging - 75,000* 82,745 84,399 75,000* 65,000 ST Sleepy Hollow Farm Park Charging 20,732 32,276 50,804 61,000* Closed Closed CO Taynton Farm Park Charging - - - 4,500* 6,000* - FD Wildfowl & Wetlands Trust, Charging 192,812 208,475 197,000 168,710 172,574 186,614 ST Slimbridge
COUNTRYSIDE SITES Barrow Wake Viewpoint Free - - - 200,000* 200,000* 200,000 CO Beechenhurst Free - - 250,000* 250,000* 250,000* 280,000* FD Crickley Hill Country Park Free 230,058 217,924 225,945 240,176 245,079 239,878 CO Keynes Country Park Free 192,000* 188,639* 175,285* 180,114 185,142 176,576 CO Robinswood Hill Country Free - - 100,000* 120,000* 110,000 GL Park Symonds Yat Rock Free - - 300,000* 300,000* 290,000* 300,000* FD
1995 1996 1997 1998 1999 2000 District Code
INDUSTRIAL / TRANSPORT Clearwell Caves Charging 51,000* 49,000* 51,000* 47,066 49,000* 48,000* FD Dean Forest Railway Charging 29,500* 35,000* 36,202 35,520 35,300 30,940 FD
Gloucestershire Warwickshire Charging 38,223 39,104 42,000 44,659 44,288 46,000 TW Railway Perrygrove Railway3 Charging 8,067 9,004 7,881 11,722 FD Puzzlewood Charging - - - - 12,000* 15,000* FD Winchcombe Railway Museum Charging - - 4,884 4,301 - - TW and Garden
ARTS CRAFTS AND ANTIQUES Brewery Arts Free 150,000* 150,000* 150,000* 175,000* 150,000* 150,000* CO Conderton Pottery Free 4,000* 4,000* 4,500* - TW Cotswold Woolen Weavers Free 50,000* 50,000* 50,000* 50,000* 50,000* 50,000* CO Elaine Rippon Handpainted Silk Free 14,000* 11,000* Closed Closed TW Gloucester Antiques Centre Free 420,000* 399,902 400,000 418,948 425,273 405,000 GL Harts Barn Craft Centre Free - 50,000* 42,000* 48,000* 52,000* FD Prema Arts Centre Free 37,830 - ST Prinknash Abbey & Pottery Charging 99,980 110,000* 115,000 117,300 120,000* 100,000* ST Rooksmoor Mills Free 22,000* 21,000* 22,500* - - 10,000* ST Taurus Crafts Free 25,000* 35,000* 40,000* 60,000* 55,000* 60,000* FD Winchcombe Pottery Free - - 20,000* 22,000* 22,000* 22,000* TW
OTHER ATTRACTIONS Dragonfly Maze Charging 25,000* 25,000* - - CO Gloucester Docks Free 1,500,000* 1,500,000* 1,500,000* 1,200,000* 1,000,000* 1,000,000* GL Leamington Lakes Charging 7,500 8,500 Model Village Charging 105,000* 105,000* - - - - CO Queen Boadicia II, Gloucester Charging 48,214 49,306 45,362 36,545 41,686 33,676 GL Docks King Arthur, Gloucester Docks Charging 6,337 5,072 3,694 GL Three Choirs Vineyard Charging 36,679 39, 541 39,765 39,889 40,000 42,287 FD 19
Key:
* = Estimated figures - = Figures Not Provided Source: Gloucestershire County Council, Tourism Unit
CH Cheltenham CO Cotswold FD Forest of Dean GL Gloucester ST Stroud TW Tewkesbury
Notes : 1 Figures for Pittville Pump Room only relate to those visitors attending special events. Other comparable data is not available. 2 Crime through Time was only opened in August 1998. 3 Perrygrove Railway was open for the following: 1997 - 78 days; 1998 - 87 days; 1999 - 56 days, 2000 - 80 days
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Table 2 : Top 20 Attractions In Gloucestershire 2000
ATTRACTION NUMBER OF DISTRICT VISITORS CODE
1 Free Gloucester Docks 1,000,000 GL est. 2 Free Gloucester Antiques Centre 405,000 GL 3 Free Gloucester Cathedral 350,000 GL est. 4 Free Symonds Yat Rock 300,000 FD est. 5 Free Beechenhurst (Forest of Dean) 280,000 FD est. 6 Free Crickley Hill Country Park 239,878 CO 7 Charging Westonbirt Arboretum 237,398 CO 8 Free Tewkesbury Abbey 200,000 TW est. 9 Free Barrow Wake View Point 200,000 CO est. 10 Charging Wildfowl & Wetlands Trust 186,614 ST 11 Free Keynes Country Park 176,576 CO 12 Free Brewery Arts, Cirencester 150,000 CO est. 13 Free Robinswood Hill Country Park 110,000 GL 14 Charging Hidcote Manor Garden 119,604 CO 15 Charging Prinknash Abbey & Pottery 100,000 ST est 16 Charging Sudeley Castle 96,000 TW 17 Charging Birdland, Bourton-on-the-Water 85,916 CO 18 Charging Cattle Country 72,500 ST = 19 Charging Prinknash Bird Park 65,000 ST = 19 Free Pitville Pump Room, Cheltenham 65,000 CH
KEY
The second column shows whether an attraction charges for admission. ‘Free’ indicates that free admission is available most of the time. est. = Estimated figures
CH Cheltenham CO Cotswold FD Forest of Dean GL Gloucester ST Stroud TW Tewkesbury
Source: Gloucestershire County Council, Tourism Unit.
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Table 3: Top 20 Charging Attractions In Gloucestershire 2000
ATTRACTION NUMBER OF DISTRICT CODE VISITORS
1 Westonbirt Arboretum 237,398 CO 2 Wildfowl & Wetlands Trust 186,614 ST 3 Hidcote Manor Garden 119,604 CO 4 Prinknash Abbey and Pottery 100,000 est. ST 5 Sudeley Castle 96,000 TW 6 Birdland, Bourton-on-the-Water 85,916 CO 7 Cattle Country 72,500 ST 8 Snowshill Manor 72,000 TW 9 Prinknash Bird Park 65,000 ST 10 Cotswold Farm Park 60,000 CO 11 Chedworth Roman Villa 55,000 est. CO 12 Corinium Museum 54,110 CO 13 National Waterways Museum 49,039 GL 14 Clearwell Caves 48,000 est. FD 15 Gloucestershire & Warwickshire Steam 46,000 TW Railway 16 Three Choirs Vineyard 42,287 FD 17 Berkeley Castle 41,000 ST 18 Bibury Trout Farm 40,349 CO 19 Batsford Arboretum 33,931 CO 20 Queen Boadicia II, Gloucester Docks 33,676 GL
KEY est. = Estimated figures
CH Cheltenham CO Cotswold FD Forest of Dean GL Gloucester ST Stroud TW Tewkesbury
Source: Gloucestershire County Council, Tourism Unit.
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