License Globalhas Gathered Together the Latest China-Centric News
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JUNE 2017 VOLUME 20 License Global has gathered together the latest China-centric news, details on the show and a preview of exhibitors participating in the inaugural event, taking place July 18-20 in Shanghai, China. magentablackcyanyellow 13117050512_6159050.pgs 04.26.2017 18:50 ADVANSTAR_PDF/X-1a Two Penn Plaza, 15th Floor New York, NY 10121 LicenseMag.com editorialdepartment group publisher executive editor, digital and Steven Ekstract 212.600.3254 live events [email protected] Nicole Silberstein 212.600.3278 [email protected] executive editor Amanda Cioletti 310.857.7688 associate digital editor [email protected] Erica Garber 310.857.7689 [email protected] Bringing together artdepartment graphic designer senior production manager Ramprabhu 714.845.0252 ext. 6055011 Karen Lenzen 218.740.6371 thought leaders from [email protected] [email protected] advertisingdepartment the licensing industry's advertising manager reprint marketing advisor Sharon Weisman 917.727.1155 877.652.5295 ext. 121 [email protected] [email protected] largest players. Outside U.S., U.K., direct dial: 281.419.5725 ext. 121 UBMlicensing senior vice president, licensing project manager, Jessica Blue 310.857.7558 international events [email protected] Deidre Manna-Bratten 310.445.4203 [email protected] 2018 Dates to be vice president, sales Howard Gelb 310.867.7687 [email protected] licensingexpochina Announced general manager operations Athena Gong +86 21 6157 7266 Winston Tian +86 21 6157 7232 [email protected] [email protected] Soon! deputy general manager marketing Celia Gu +86 571 2689 5001 Sunny Chu +86 571 2689 5009 [email protected] [email protected] project manager overseas marketing Amy Xiao +86 21 6157 3985 Louise Yu +852 2856 6101 [email protected] [email protected] overseas sales Visit Luis Euan +86 21 6157 3833 [email protected] www.LicenseMag.com/NYC-Summit © 2017 UBM. All rights reserved. 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June 2017 www.licensemag.com 3 Licensing Expo China 2017 The first-ever Licensing Expo China will take place July 18-20 in Shanghai, China, at the NECC. Li- cense Global has details on the event, what you can find on the show floor and much more. BM, the U.S. and Asia’s largest business-to- how to pick a license and much, much more. business events and trade show organizer, Licensing Expo China will also feature the China is bringing licensing to China with the Licensing Awards, organized by Licensing Expo inaugural Licensing Expo China. China and the International Licensing Industry UThe event will take place July 18-20 at the National Merchandisers’ Association. The ceremony will Exhibition and Convention Center in Shanghai. recognize licensing innovation and creativity Licensing Expo China, which will co-locate with that impacts the Chinese marketplace. Children Baby Maternity Expo (CBME) China, will Another feature of the show is Business Matching, feature more than 100 brands and properties from the an exclusive networking and matchmaking service that country, as well as connects licensees, other global regions. manufacturers, The show will wholesalers/ connect influential distributors, retailers entertainment, and sales promotions character, fashion, representatives art and corporate with brands owners brand owners and and agents. agents with consumer And don’t miss the goods manufacturers, Character Parade, a licensees and retailers who’s who of licensing from all product properties come to life categories across Asia. on the Licensing Expo Planned for the China show floor. event are a series of “China’s licensing forums, lectures and industry is growing workshops dedicated faster than all other to highlighting and bringing knowledge to important territories in the world. In a recent survey, China was issues surrounding the licensing business in Asia. The identified by our customers as the No. 1 market that they education series will kick off Licensing Expo China with are looking to for growth. This launch underlines our a keynote by Kermid Rahman, vice president and general strategy to provide products for our customers in the manager, Disney Consumer Products and Interactive, markets that they want to penetrate. We are excited to that discusses the power of Disney’s franchised licensing be working with our experienced trade show team in business. The keynote will take place July 18 at 11 a.m. China to deliver this event for the licensing industry,” Other topics on the agenda include a panel says Jessica Blue, senior vice president, licensing, UBM. on movie licensing in China, gaming licensing, For more information and to register for the animation and comic licensing, a workshop on event, visit www.LicensingExpoChina.com. © 4 www.licensemag.com June 2017 1012 OCTOBER 2017 OLYMPIA LONDON Do you know which brands will be trending in 2018? COME AND FIND OUT! Discover 2,500+ new & innovative brands and secure new deals at the only event dedicated to licensing & brand extension in Europe Sponsored by Organised by Register now www.brandlicensing.eu 5797 BLE 2017 Advert 9.25x11inch.indd 1 23/03/2017 09:43 magentablackcyanyellow 13117050513_6159110.pgs 04.26.2017 16:20 ADVANSTAR_PDF/X-1a Entertainment in China The entire world is looking to gain inroads into China’s booming marketplace, and the movie business is no exception. by STEVEN EKSTRACT he 20th annual Shanghai International Chinese version of Fandango, IMDB, Rotten Tomatoes and Film Festival, which took place June 17-26, the TV series “Entertainment Tonight” all rolled into one, featured a film finance forum that offered the is an online portal that has become the largest movie ticket Chinese film industry insight into the current seller in the country. The company claims 160 million monthly Tmarket conditions in what has been a rapidly evolving visitors to its website who come to not only buy movie industry in China, from film production and distribution tickets, but look at movie reviews and get entertainment to the advent of legitimate licensed merchandise. news. Now, having built a loyal following of Chinese The event was also an excellent precursor to moviegoers and fans for the past decade, the company is Licensing Expo China, which will take place July 18-20 further monetizing its customer base by offering officially at the National Exhibition and Convention Center in licensed movie merchandise, both online and in specially Shanghai, where the deals for licensed merchandise designed retail kiosks at movie theaters throughout China. from many of the films under discussion will happen. For Hollywood’s movie industry, the Chinese market Of the many major announcements to come out of the has been a double edged sword; on one side there festival was news that China’s Dalian Wanda Group has signed is tremendous interest from Chinese moviegoers in a strategic cooperation deal with Internet giant Tencent. Hollywood films that has helped build franchises in what Wanda’s deal with Tencent focuses on the will soon be the largest movie market in the world. Yet recruitment of key talent and directors to develop on the down side, the Chinese government has quota intellectual properties, which the two companies are limitations on the number of foreign films allowed into the calling an “intelligent people strategy.” It brings together market in any given year. Even so, despite concerns earlier Tencent Pictures, Tencent Games, Wanda Pictures and in the year with trade restrictions, China is allowing even Tencent’s online literature platform China Reading. more U.S. films to be distributed and the major Hollywood Through Wanda and Tencent working cooperatively, Studios are creating