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September/October 2012

Your Business & Lifestyle Magazine UNO battles 9 Tips to Better Southeastern Baby Boomer for student Health PAGE 27 recruitment PAGE 20

A timeless Mediterranean menu

Political prisoners: St. Tammany Democrats starting to speak out northshore covers_Layout 1 8/14/12 9:27 AM Page 992

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The Women’sWWomen’omen’s PavilionPavilion of St. TammanyTTammanammany PParisharish Hospital enfolds youyou in a calming enenvironmentvironment of healing arartsts while deliveringdelivering on theth he promisepromise of unparalleledunparall leled quality care:care: the latestlatest tectechnology,hnnology, the most rrespectedespeccted specialists and the caringcaring staff f of the WWomen’Women’somen’s Pavilion.Paavilion.vilion. World-classWorld-class hehealthcare.healthcar althcare. Close to homhome. me.

STPHSTPH.ORGORG | STHFOUNDATIONSTHFOUNDAATTION.ORGORG CONGRATULATIONSONGRAATULTULAATIOTIOONS! DANIELANIEL RUPLEYUPLEY M.D.,M.D., 2012 HEALTHCAREEALLTTHCARRE HEROERO

The entireentire STPH carecare team m of 1,700 compassionacompassionatete emploeemployees,yees, 400 associaassociatedted phphysiciansysicians y and 150 dedicadedicatedted vvolunteersolunteers ccongcongratulateratulate DrDr.. RupleRupleyy fofor r this wwell-deservedell-deserved honorhonor, r, and wwee thank CityBusiness for rrecognizingecognizingg his dedicadedicationtion to caring.caring.

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What’sInside

September/October 2012

FEATURES Finding Their Voice St. Tammany’s Democrats make up a political minority, but they’re beginning to break their silence ...... 39 Areas of Need Challenges persist in the West 30s neighborhood of Covington, but work continues to bring change ...... 42 Against the Flow More professionals are making the trip from the South Shore to work in St. Tammany ...... 44

NORTH SHORE BUSINESS Top Private Companies Specialization allows select North Shore businesses to sustain revenues in a difficult economy ...... 13 Education The University of New Orleans needs to expand its 14 enrollment and sees growth opportunities in St. Tammany ...... 20 On the cover: Nunda Smith and Kevin Lazaroe of CCTV Imports show off the Health Care secret agent gear that’s available to home and business owners. Physicians provide specialized advice for baby boomers Photo by Tracie Morris Schaefer who want to remain healthy and active for years to come ...... 27 Who’s Who Lists: Top Private Companies ...... 17 Private Schools ...... 22 Two- and Four-Year Colleges ...... 25

NORTH SHORE LIVING Window Shopping Football gear ...... 31 Off the Menu Mediterranean menu provides timeless staples ...... 32 31 36 Favorite Spaces Keeping room offers an option for open kitchen ...... 36

IN EVERY ISSUE NORTH SHORE FACES From the Publisher ...... 5 Around the Parish Editor ...... 6 32 People moving up, events, Go.See.Do ...... 8 ribbon cuttings and more who’s who . . 48 Shorts ...... 10

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Celebrating Life in St. Tammany September/October 2012

K   

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K    Publisher: Lisa Blossman CityBusiness Editor: Greg LaRose

Citizens Bank & Trust Co. EDITORIAL

Serving St. Tammany Since 1945 Art Director: Lisa Finnan Associate Editor: Christian Moises Main Office Mandeville-City Hall Staff Writers: Richard A. Webster 222 N. New Hampshire St. 3100 E. Causeway Approach Rd. Ben Myers Covington, LA Mandeville, LA Jennifer Larino (985) 892-3776 (985) 626-8114 New Media Specialist: Maria Clark Market Researcher: Duncan Brown Abita Springs Covington Barkers Corner-Lee Rd. ADVERTISING 22109 Level St. 73021 Hwy. 25 79030 Hwy. 437 Abita Springs, LA Covington, LA Covington, LA Advertising Executives: Cassie Foreman, (985) 898-4785 (985) 898-4749 (985) 892-4234 Jaclyn Meith

  Discover CBT… PRODUCTION  Production Manager: Julie Bernard  We Make a Difference Pre-press Manager: Shelley Costa Art and Production Coordinator: Samantha Verges

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The entire contents of this magazine are copyrighted by NOPG, LLC, 2012, with all rights reserved. Reproduction or use, without permission, of editorial or graphic content in any manner is prohibited.

North Shore Report (USPS #28) is published six times a year by NOPG LLC, 3445 North Causeway Blvd., Suite 901, Metairie, LA 70002 (504) 834-9292

It is the policy of this publication to employ people on the basis of their qualifications and with assurance of equal opportunity and treatment regardless of race, color, creed, sex, age, sexual orientation, religion, national origin or handicap.

CityBusiness® is a registered trademark of CityBusiness/Twin Cities Inc. New Orleans Publishing Group LLC, is an affiliate of The Dolan Company: James P. Dolan, president, chief executive officer and chairman; Scott J. Pollei, executive vice president and chief operating officer; Mark Stodder, executive vice president, business information; Vicki Duncomb, vice president and chief financial officer

Director, Publishing Operations: Chris Eddings Senior Vice President, NOPG: Mark Singletary

4 September/October 2012 northshore sept-oct12 1-21_Layout 1 8/14/12 10:40 AM Page 5

from the publisher Lisa Blossman

Congress considers in-person visits the most influential

Over the summer, I attended the Associated General Contractors annual meeting. As expected, there was lots of discussion CONSTITUENT IMPACT about construction issues and opportunities in Louisiana. Joseph Jarboe, president of AGC of America, made an interesting Members of Congress were asked which methods were most influential in helping them form opinions: presentation about how important the upcoming elections will be to the future of our country and how people can make a difference in shaping Very influential Somewhat influential future legislative decisions. In-person visits 46 percent 51 percent The accompanying graphic emphasizes the fact constituents have Contact from constituent representing others 36 percent 60 percent more power than they may realize. The Congressional Management Individual letters 20 percent 70 percent Foundation conducted a survey and ranked the most influential advoca- Individual emails 19 percent 69 percent cy strategies for swaying undecided members of Congress. Not surprisingly, in-person meetings yielded the best results. It’s Phone calls 14 percent 72 percent refreshing to know in-person visits have not lost out to email conversations. Telephone town hall comments 17 percent 68 percent So visit your elected officials, voice your concerns and together we Lobbyist visit 8 percent 74 percent will make a difference. • News editorial endorsement 10 percent 65 percent Source: Associated General Contractors of America Publisher Lisa Blossman can be reached at (504) 293-9226 or [email protected].

            

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from the editor Greg LaRose Football, not falling leaves, indicates changing seasons

The seasonal change has begun in St. Tammany, favorite mighty mite takes the field. mistakes of the past are forgotten at the sound although the evidence won’t be found in the These games wrap up in time for everyone of the first whistle — for a little while anyway. foliage for a few more weeks. You’ll find it instead to support their favorite college team, either in We embrace the optimism the season brings in the back of SUVs and minivans. person or in the friendly confines of a man cave. and try to cling on to it throughout autumn. It’s here that the olfactory cocktail of sweat, Regardless of the setting, food and drink are And if our campaign is successful, it will be grass and dirt is mixed. It’s where helmets, ample in supply. And come Sunday, diehard those thoughts that stay with us through the shoulder pads and uniforms are crammed next Saints fans repeat the latter half of Saturday’s long stretch of winter, spring and summer. to ice chests, folding chairs and tailgating fare. routine. Basketball, baseball and other sports are mere They make up the checklist for a weekly cara- The level of outdoor activity on the North diversions from the familiar habits we return to van that ends at the fields where the young play Shore doesn’t really slow down at any time of every September. out the dreams of the old. the year, but there’s something about the start Unless you grew up in football country, it Friday night is the domain of high school of football season that brings with it the feeling probably just seems like another case of typical football on the North Shore. It’s the closest that everything begins anew. The onset of the Southern behavior. For those of us fortunate to thing we have to regularly scheduled town hall school year is an underlying factor, but even be steeped in the tradition, it couldn’t be a meetings, with marching bands and cheerlead- those of us far removed from the classroom grander time of year. ers adding to the pageantry. look forward to the first kickoff, regardless of Hello, old friend. Good to see you again.• Youth teams greet the dewy grass of Saturday whether it’s a meaningless scrimmage or exhi- morning at recreational parks throughout the bition game. Greg LaRose is editor of New Orleans parish. Gridirons turn into ant piles of activity, The slate has been wiped clean. Everyone CityBusiness and the North Shore Report. Reach where grandparents cheer loudly when their starts with the same unblemished record, and him at [email protected] or (504) 293-9299.

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YOUR FEEDBACK GRANDSON GRIEVANCE I wanted to express my gratitude for your wonderful article titled “Jibe Talking” (June/July, by Jennifer Larino) in the recent publication of North Shore Report. As the proud grandmother of one of the participants you photographed, I am thankful that information of this wonderful opportunity for young people to learn sailing in a structured and fun way is being advertised. I also wanted to express my family’s disap- pointment that my grandson Oden Pierce was misidentified. We are extremely proud of Oden’s accomplishments and are excited his love of sailing was depicted, but his disappointment in being mislabeled diminished the joy. If you could find some way to correct this error we would greatly appreciate it. Stephanie Pierce

Editor’s note: Only a loving grandmother could point out our glaring mistake and keep us from feeling too bad about it. Stephanie, it’s easy to see why you’re so proud of Oden. We wish both of you many great adventures. — GL

VITAL LINK I want to thank you for bringing attention to the growing suicide crisis in St. Tammany Parish (“The Silent Epidemic,” June/July, by Jennifer Larino). As a member of both CHEAP SHOT the Leadership Council of United Way serving St. Tammany Parish and After reading your editorial in the latest North Shore Report (“Tough one of four board members from St. Tammany of Via Link 211, I would talk an ineffective tool in crime fighting,” June/July, by Greg like to clarify a couple of points that were missed in your article. LaRose), I feel compelled to write you and question your effort. Via Link 211 provides trained, multilingual crisis intervention and As vice chair of the Northshore Republican Men’s Club, I was at suicide prevention specialists 24/7, free of charge. They are closely the event and feel the need to ask whether you were there also. I linked with law enforcement and are able to instantly transfer calls didn’t see you and can only assume that your assessment of the that require immediate physical intervention. Confidentiality of event is based on reading a Times-Picayune article about it. callers is, of course, always protected. Unfortunately, the article left out a lot of the discussion and chose to In all, there are over 20 community agencies that have joined focus on an out of context quote from the D.A. forces to create this multi-tiered Suicide Prevention Support Anyone else participating in the event would have noted that the Program. Each agency holds an essential piece. The program aims article failed to mention how the D.A. discussed his work with at- to maintain a community awareness and intervention campaign to risk youth and the joy he experiences when they come back to educate residents of all ages on the tragic issue of suicide, how to thank him for his efforts. identify the warning signs, and how to seek help. We want people to Unfortunately, the accurate account doesn’t sell newspapers or fit know that “It’s OK to talk about it”… a phrase that has become the the “St. Slammany” narrative. centerpiece of our awareness campaign. Your conclusion that “law enforcement officials must admit it’s (www.itsoktotalkaboutit.org) far from the idyllic setting they would portray” is ignorant of the fact The current suicide rate and attempted suicides is unacceptable, that officials don’t suggest we have an “idyllic” community and no and funds are sorely needed to sustain this ongoing effort. We are one did so at the event. making progress, but it is still not enough. Perhaps you could do a better job We appreciate your article speaking out about the problem, and gathering the news before taking what where to write hope you will continue to use your important publication to help us seems to me a typical South Shore in our efforts to put a stop to this tragic trend. Together we can cheap shot at St. Tammany residents Send letters to: Greg LaRose make a difference. We can literally save lives. or elected officials. Editor Joan Dubuisson Mark Wright [email protected] Charter Communications councilman, City of Covington

September/October 2012 7 northshore sept-oct12 1-21_Layout 1 8/14/12 10:40 AM Page 8

S e p t e m b e r / O c t o b e r

CHOMP The fourth annual Louisiana Gator Fest will take place Sept. 15-16 at the Tammany Trace, 21490 Koop Drive, Mandeville. It benefits the Tammany Trace Foundation, the Mental Health Association of St. Tammany and Truth 180, a nonprofit that provides mental health and substance abuse services. The event will feature arts and crafts, a beauty pageant, carni- val rides, a gator cook-off competition and live music. Admission is $5 for adults and free for children 12 and younger. For more informa- tion, visit www.louisianagatorfest.com. READ The Friends of the Slidell Library will hold its used book sale from 3-9 p.m. Sept. 21- 22 at the Slidell Branch MakingMaking tthehe AmericanAmerican Library, 555 Robert Blvd. There will be a members-only preview sale from 5-8 p.m. Sept. 21. Admission is free and open to the DDREAM,REAM, a RREALITYEALITY public. For more information, visit www.sttammany.lib.la.us/friends.html. SUPPORT The Foundation will hold its second annual Tchefuncte River Festival from 10 a.m. to 10 p.m. Sept. 22 on South Water Street in Madisonville. The event will feature food, arts and craft vendors, chil- dren’s activities and live music. Admission is www.IntegraLendingGroup.comwww.IntegraLendingGroup.com free for children 10 and younger and $15 for adults. For more information or to register, 385385 HwyHwy 2121 SuiteSuite 301301 Madisonville,Madisonville, LALA 7044770447 visit www.ilovemyriver.com or email trfoun- PPhone:hone: ((985)985) 2206-096006-0960 | TollTTooll FreeFree Phone:Phone: ((866)866) 6624-984424-9844 [email protected]. FFax:ax: ((985)985) 2206-096506-0965 | EE-mail:-mail: [email protected]@integralg.com PLAY Land-O-Pines Family Campground, 17145 Million Dollar Road, Covington, holds its third annual Swamp Pop Fest from noon to 9 p.m. Sept. 29. The event will feature food, arts and crafts booths, music, mini-golf and prize giveaways. Admission is free for chil- dren ages 2 and younger, $8 for children ages 8-12 and $12.50 for adults. For more infor- mation, visit www.camplop.com. FEAST Slidell Mayor Freddy Drennan will host the city’s ninth annual wild game cook-off to benefit Community Christian Concern, an alliance serving the needy, from 11 a.m. to 3 p.m. Sept. 29 at Fritchie Park, 901 Howze Beach Road. The event will feature live and silent auctions and live entertainment.

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Admission is free for children 6 and younger tickets, visit www.stph.org. will hold its 31st and $15 for adults. For more information, annual fall antique visit www.louisiananorthsore.com. SAVOR street fair from 10 The fifth annual Abita River Chili Cook-off a.m. to 5 p.m. Oct. INHABIT will be held from 10 a.m. to 5 p.m. Oct. 27 at 27-28 on First, The St. Tammany and the Abita Trailhead Plaza in Abita Springs. Second and Washington Parishes The event will feature live entertainment, arts Erlanger streets in Home Builders and crafts, and a Halloween costume contest Slidell. The event Association will hold for children and adults. Admission is $5 per will feature live its 2012 Home and person. For more information, email entertainment and Garden Show Sept. [email protected] or visit over 170 vendors 29-30 at the Castine www.abitariverchilicookoff.com. including furniture, glass, art, pottery, col- Center in Mandeville. lectibles, jewelry and handmade crafts. Event hours are from 10 SHOP Admission is free. For more information, a.m. to 6 p.m. Sept. 29 and The Slidell Historical Antique Association visit www.slidellantiques.com. 11 a.m. to 5 p.m. Sept. 30. The event will feature more than 100 vendors. Admission is free and open to the public. For more information or to register, visit www.sthba.org. ROCK OUT Covington will hold its Rockin’ the Rails concert series from 5 to 7:30 p.m. every Thursday from Oct. 4-25 at the Covington Trailhead, 419 N. New Hampshire St. Admission is free and open to the public. For more information, call 892-1873 or visit www.cityofcovingtonla.com. TEE OFF The East St. Tammany Chamber of Commerce will hold its 14th annual Golf Classic starting at 11 a.m. Oct. 5 at Oak Harbor Golf Club, 201 Oak Harbor Blvd., Slidell. Registration is $125 per golfer. For more information call 643-5678 or visit Recognized as a “Top“TTopop Performer”Perfoormer” Lakeview Regional MMedical Center www.slidellchamber.com thethe mmostosstt ttechnologicallyechnologically progrprogressiveressive hospital SAIL AWAY on the Northshore. RecognizedRecognized aass a ““TopTToop PPerformer”erformer” bbyy TThehe JJointoint The Basin Maritime Commission,Commission, tthehe nnation’sation’s ooldestldest aandnd llargestargest Museum will hold its 23rd annual standards-settingstandards-setting aandnd aaccreditingccrediting bbodyody iinn Madisonville Wooden Boat Festival from 10 healthcare.healthcare. a.m. to 6 p.m. Oct. 13-14 on the banks of the LakeviewLakeview RRegionalegional MMedicaledical CCenterenter Tchefuncte River and 133 Mabel Drive, isis tthehe oonlynly hhospitalospital iinn yyourour ccommunityommunity Madisonville. The event will feature boat dis- settingsetting tthehe sstandardtandard aass a TToTopop PPerformer.erformer. plays, a car show, a children’s village, food and OurOur TToTopop AAwardswards IInclude:nclude: live music. Admission is free for children ages 12 and younger and for uniformed military and NationalNational QQualityuality GGoldold SSealeal ooff AApprovalpproval TopTToop PPerformer,erformerr,, KKeyey QQualityuality MMeasureseasures $10 for general admission. For more informa- TheTThhe JJointoiinnt CCommissionommiisssion tion, visit www.lpbmm.org or call 845-9200. HighHigh TTeTechech AAwAwardward BusinessBusiness ooff tthehe YYeYearear JAM St.Stt.. TTaTammanyammannyy WWeWestest CChChamberhamber ooff CCommerceommerrcce Slidell holds its Bayou Jam concert series fea- turing Mike “Soulman” Baptiste and Real Soul HospitalHospital QQualityuality CCapstoneapstone AAwAwardward eQHealtheQHealth SSolutions—theolluutions—the MMedicareeddiicarree QQualityualliittyy from 5:30 to 7:30 p.m. Oct. 14 at Heritage ImprovementImprroovement OOrganizationrrgganiizzzaation ffoforor LLouisianaouiissiiaana Park, 1701 Bayou Road. Admission is free. For more information, visit www.slidell.la.us. WeWe accept all major insurance ce plans. FForor healthhealth OUROUR TTECHNOLOGY.ECHNOLOGYY.. OOURUR EEXPERTISE.XPERTISE. OOURUR PPEOPLE.EOPLE. informationinformation aandnd aadvicedvice ffromrom rregisteredegistered nnursesurses wwhoho TRICK-OR-TREAT OUROUR TTOPOP RRANKINGANKING QQUALITY.UALITYTYY.. areare aavailablevailable 224/7,4/7, ccallall 9985-867-3900.85-867-3900. St. Tammany Parish Hospital Parenting Center holds its 2012 Monster Mash fundraiser from 10 a.m. to 3 p.m. Oct. 20 at the Park, 213 Park Drive, Covington. The event will feature a trick-or- 95 Judge TTanneranner Blvd. Covington, LA 70433 treat village, a scavenger hunt, games, and wwwwww.lakeviewregional.comw.lakeviewregional.com.lakeviewregional.com arts and crafts. Tickets are $5 per adult, $15 wwwwww.facebook.com/LakeviewRegional.facebook.com/LakeviewRegionalwRegional per child in advance and $20 per child at the gate. For more information and to purchase

September/October 2012 9 northshore sept-oct12 1-21_Layout 1 8/14/12 10:41 AM Page 10

Former CPB president takes new job

An executive who once led a troubled North Shore bank has taken a leadership position with a New Orleans institution. Brandon Faciane, who served as president of Central Progressive Bank until regulators closed the institution late last year, has been News, notes and named vice president and commercial rela- other mentionables tionship manager for First Bank and Trust. Brandon Faciane Faciane served at Central Progressive from 1979 to 2011. Richard “Dickie” Blossman Jr. was CEO and chairman of Central Progressive Bank when the Federal Deposit Insurance Corp. cited the bank Developers plan for “unsafe or unsound” practices in January 2009 as its finances became entangled in souring construction loans in Florida. restaurant at Blossman was later accused of using bank money to purchase a yacht Southern Hotel and later profiting from its sale as well as granting bonuses to bank directors that were ultimately converted to campaign contributions. He pleaded guilty Renovations are still in the works at the to bank fraud and false statements in July. Southern Hotel property in downtown Faciane has not been linked to any wrongdoing. Covington, and developers are including room The FDIC closed Central Progressive, which had about $383.1 million in for a new restaurant. total assets as of Sept. 30, 2011. First NBC Bank of New Orleans purchased Lisa Condrey Ward said she and co- the bank at auction in November. developers have received a few offers from potential operators but have not selected one yet. Whether the developers will provide the kitchen equipment and infrastructure for the restaurant or rely on the restaurateur to do so is up for negotiation, she said. Ward wants to select a restaurant operator by the end of the year but is hoping for one to come in sooner. “This is a good time for them to come in because we are just at the drawing stages

for the interior space,” she said. IMAGE COURTESY MECO Developers are working on interior demo- lition of the hotel, which was built in 1907. Ward said an architectural plan has not yet been drawn because they need to see the entire space first. Though they don’t have a particular floor plan yet, Ward said the devel- opers have an idea of what will be in the hotel. In addition to the restaurant, they are planning to have 40 rooms, two suites, meet- ing rooms, a ballroom, a bar, a spa, an interi- An artist’s rendering of the expanded or courtyard and possibly a cooking school. MECO facility at Alamosa Business Park. Ward said the hotel will open in 2013 even if there is no restaurant. MECO expansion adds 127 jobs

MECO, an international water treatment company, will spend $11 million to expand its facilities near Abita Springs. The project will add 127 new jobs with an average salary of $47,000. The company services clients in the military, energy and pharmaceutical sec- tors. MECO has been at the Alamosa Business Park since levee breaches destroyed its plant in New Orleans in 2005. It also expanded to Sugar Land, Texas, and 20 jobs at that site will move to St. Tammany, where 100 new positions will be created. There are 81 MECO employees already in St. Tammany. Headquarters for the Smoothie King franchise State and federal incentives to the will remain in Covington after its sale to the top tune of $500,000 convinced MECO to international franchisee, Wan Kim of South Korea. expand on the North Shore.

Korean franchisee buys Smoothie King

Steve and Cindy Kuhnau are selling the Smoothie King chain they spend more time with their family and continue expanding the founded almost 40 years ago to the South Korean businessman company. who holds the franchise rights in his country. Kim has pledged to open another 1,000 stores interna- Wan Kim has acquired the company for an undisclosed price tionally by the end of 2017. He opened the first Smoothie King and will keep its corporate headquarters in Covington. in Seoul in 2003 and has overseen another 100 openings in There are more than 60 employees at its Northpark base of South Korea. operations. There are about 620 Smoothie King locations internationally Steve Kuhnau said the sale will allow him and his wife to with the newest one set to open in Singapore later this year.

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M  C S  W  F   B I. OO L L  II TTT OOO B.B.

CHEFCHEF BRIANBRIAN LANDRYLANDRRYY FISHERMAN LLANCEANCE NNACIOACIO Borgne RestaurantRestaurant - NNewew Orleans A seafoodseafood dish worworthythy of a chefchef’s’s The AnnaAnna MarieMarrie - MontegutMontegut signatursignaturee touch demands the world’sworldw ’s nest seafoodseeafood ingredients.ingredients. at means LouisianLouisianana seafood frfromom a local harharvester.vester. CCulinaryulinary experexpertsts choose LouLouisiana isiana seafood for its superior taste and quality.qualityy.. When didiningining out or cooking a delicious icious family mmeal, demand Louisiana seafood afood – servedserved byby the people who knowknow greatgreat food. GetGeet freshfresh with us.

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SHRIMP FISH OYSTEROYSTER ALLIGATORALLIGATORR CRAWFISHCRAWFISH CRAB northshore sept-oct12 1-21_Layout 1 8/14/12 10:41 AM Page 12 northshore sept-oct12 1-21_Layout 1 8/14/12 10:41 AM Page 13

Business

TOP PRIVATE COMPANIES Top Private Companies Specialization is the secret for North Shore businesses showing strong revenues

By Richard A. Webster Staff Writer [email protected]

ChillCo Inc. Employee investment ensures critical customer satisfaction

John Bevington made a critical decision in 2010 when he imple- mented an employee stock owner- PHOTO BY TRACIE MORRIS SCHAEFER ship plan for Mandeville-based ChillCo Inc. The plan appears to be paying off, as revenues increased to $15 million in 2011 from $12 million the previous year. Founded in 1996, ChillCo provides rental, installation, remanufacturing and training servic- es for businesses with large cooling and refrigeration systems. Customer service is at the core of the company’s success, so Bevington decided the best way to ensure high standards was to turn ChillCo rental technician Marc Williamson examines equipment. ownership of his company over to his 50 employees. “If a restaurant serves good meals with a waitress with a smile on her he says. “They want to work on computers and microprocessors. They face, people come back,” he said, adding that 80 percent of the compa- don’t want to get their hands dirty or learn the heating, air conditioning ny’s work is from repeat customers. and refrigeration business. They grew up playing Nintendo and Atari Bevington says ChillCo, which operates in 45 states and six coun- and gravitate towards that.” tries, will be 100 percent employee-owned. ChillCo originally was headquartered in Metairie with a storage “We want them to realize they’re not paying anything for their yard in Chalmette for it rental chillers. In 2002, the company stock,” he says. “It’s given to them, and they can increase the value bought two acres of land in Mandeville because it wanted to consol- of their ownership in two ways — they get more stock every year idate services in one location. After building a warehouse and an and the value of the stock goes up when the company performs in a administrative building on Little Creek Road near Interstate 12 and satisfactory manner. This helps you get a higher level of employee.” Highway 59, ChillCo opened in St. Tammany in August 2004. Finding qualified employees for the technical side of the business is “Of course after Katrina, it looked like we were pretty smart,” the most difficult challenge, despite an hourly wage between $20 and Bevington says. “But it was pure luck, I guarantee you. We thought $40, Bevington says. the location on I-12 was great and at that time you couldn’t go to “Most people with technical aspirations want to fool in IT type areas,” Metairie and buy two acres without going bankrupt.”•

September/October 2012 13 northshore sept-oct12 1-21_Layout 1 8/14/12 10:41 AM Page 14

Business Private Companies

CCTV sales professional Nunda Smith, left, and owner Kevin Lazaroe demonstrate the company’s high-tech surveillance equipment. PHOTO BY TRACIE MORRIS SCHAEFER

By Richard A. Webster Staff Writer [email protected]

CCTV Imports because the prices on some of the newer tech- without parental permission, he says. Security system equipment supplier nology fell. A digital video recorder security CCTV began shortly after Lazaroe bought rides the first wave in digital gear camera now costs Lazaroe $500 compared his first nanny camera to monitor his newborn with $1,000 several years ago, savings he pass- and the babysitter. Lazaroe says he developed es on to his customers. an interest in security cameras, purchased When CCTV Imports opened 13 years ago, This year he expects revenue to increase as more from a local supplier and resold them on the security system industry was a niche busi- new technology at higher price points is intro- eBay. His volume of stock overtook a room in ness dominated by small independent opera- duced, such as high-definition security cameras. his house, then the garage and eventually tors, owner Kevin Lazaroe says. CCTV sells most of its security systems to forced him into his current location in Everything changed eight years later businesses, while homeowners don’t become Madisonville. with the advent of technology that allowed customers until their houses are robbed or Lazaroe says he wanted to become more consumers to view security footage on their damaged, Lazaroe says. competitive in the market but ran into resist- handheld devices. This attracted the inter- “During the summer we see a big increase in ance when he tried to buy from local whole- est of Sam’s Club and Best Buy, who previ- homeowners wanting security systems because salers who didn’t want to create competition for ously disregarded the market because it was kids are out of school and you see more vandal- their existing customer base. So he bought based on increasingly obsolete, tape-driven ism to mailboxes or cars.” directly from factories in South Korea and devices such as VCRs. Lazaroe opened his first retail location in Taiwan before opening his own manufacturing “I think we got in it at the right time October 2010, specializing in spy equip- plant in Shezhen, China, six years ago. because we were able to develop a solid cus- ment as well as home and business security “The hardest part is figuring out who is a tomer base,” Lazaroe says. “The companies systems. The spy devices — cameras dis- true manufacturer,” Lazaroe says. “In China, trying to get in it now are struggling because guised in plants, clocks, stuffed animals, you have good quality and bad quality, and they have to compete directly against the big sunglasses and crucifixes — are a niche there’s not a lot of in between. I learned my les- box retailers from the start.” market but popular among people who son throughout the years: If something’s too Sales at CCTV Imports increased in 2011 believe their spouses are cheating on them good to be true pricewise out of China, there’s over the previous year, but revenue dropped or their teenagers are taking the car at night a reason — it’s junk.”•

14 September/October 2012 northshore sept-oct12 1-21_Layout 1 8/14/12 10:42 AM Page 15

Business Private Companies PHOTO BY FRANK AYMAMI

By Ben Myers Staff Writer [email protected]

Express Employment Professionals IT, engineering, accounting give boost to staffing firm

The Covington franchise of Express Employment Professionals added a division three years ago that accounted for less than 5 percent of the staffing agency’s overall placements last year, in the estimation of owner Melissa Elliott. But the new division, which specializes in placing engineering, technical account- ing and information technology profes- sionals, is a major reason Express’ revenue grew 27.5 percent last year. That’s because a lot more goes into recruiting highly skilled professionals than the administra- tive assistants, accounting clerks and ware- house workers Express traditionally seeks. Therefore, the niche has been far more lucrative. “We have to get to know these candidates, and we have to know at what point will they switch,” Elliott says. “Is it a more stable com- pany they are looking for? Is it more money? Is it a step up in responsibility?” Things move much more briskly in the regular staffing division, which recruiters Melissa Elliot, owner of and employers seek out. To reach profes- the Express Employment sionals, Elliott’s recruiters build networks Professionals franchise in Covington. through industry associations and old-fash- ioned sleuthing. Her franchise is among an exclusive bunch Express corporate leadership has selected to lead the way into professional The participating Express franchises because it offers employee benefits such as placements. More than 500 franchises com- selected their focus areas based on region- health insurance, which employers increas- prise the chain, and Elliott’s is among al need, and Elliott says engineering, ingly are wary of providing. Elliott attrib- roughly 50 to add the new division. accounting and information technology utes this to three factors — higher prices to The timing of the expansion — at the were fairly obvious selections for greater benefit pools, economic uncertainty and height of a national wave of layoffs in almost New Orleans. increased government bureaucracy. every sector — is no coincidence. Elliott “A lot of our clients in the staffing com- “Because Express has 350,000 to says it was an opportunity to help over- pany were asking us for those types of posi- 400,000 people throughout the country, we whelmed executives suddenly tasked with tions,” she says. “We were already in the have a pretty good leverage on buying ben- sorting through deluges of resumes with door so it just made sense.” efit pools ourselves,” Elliott says. “There is every opening. Express is also attracting more clients some comfort to the company.”•

September/October 2012 15 northshore sept-oct12 1-21_Layout 1 8/14/12 10:42 AM Page 16

Business Private Companies PHOTO BY FRANK AYMAMI

Pressman Glen Tregle inspects a freshly printed sheet at Mele Printing. By Ben Myers Staff Writer [email protected]

Mele Printing 26-inch digital prints. Mele says. “Now it’s allowed us to give us a Covington company combines top But Mele is exceeding his earlier projec- closed loop. Once a customer OKs a sheet, we technology with fulfillment service tion, with revenue up 12 percent over June are able to consistently repeat that sheet on an 2011. The company also has added eight ongoing basis with integrity.” employees. Additionally, Mele acquired another The printing industry is particularly vulner- New laser printing capabilities allow business, which he declined to name, this able to economic whims, and technological Mele to expand into the world statement year that allows his company to offer spe- advances can shatter unprepared printers. printing, which refers to printing financial cialized finishing. It involves die cutting and Mallery Mele, owner of Mele Printing in statements, insurance forms, quarterly foil stamping. Mele rented and remodeled a Covington, survives on a timeless principle: reports and other similar products. Mele 9,000-square-foot neighboring facility to Invest your earnings. calls it a “whole new division.” accommodate the new division, increasing Mele makes it a point to upgrade equip- Mele’s latest investment in a $2.5 million, his footprint almost 25 percent. ment to stay ahead of the curve, and the results 40-inch press will increase sales 50 percent Fulfillment is another growth area for Mele. are clear. over time, he says. The machine can produce The term refers to a service in which Mele At the end of March, Mele predicted 8 to 18,000 sheets an hour compared with the cur- stores printed products for clients and ships 10 percent growth for the year, largely on the rent 12,000. The machine automatically them throughout the country. The service strength of digital printing that he said helped makes color adjustments, which is traditional- doesn’t necessarily reflect any new investment transform the company into a “print shop on ly the domain of a human operator. in technology, but he says it’s a sign of what demand.” Part of that transformation included “Normally in the printing world we are clients expect in a digital world. a $1 million investment in a new press that constantly checking sheets, looking at things, “We’ve become essentially like an allows the company to produce 17-inch by making sure things are done a certain way,” Amazon.com,” Mele says.•

16 September/October 2012 northshore sept-oct12 1-21_Layout 1 8/14/12 4:45 PM Page 17

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Business Top private companies on the North Shore (locally based companies ranked by latest-year revenue) Employees Revenue Company Top executive Year (millions) 2011 Phone Title founded Revenue Fax Address Principal business Website locally (millions) 2010 Mele Printing Co. 619 N. Tyler St. printing and mailing Mallery Mele 60 $11 893-9522 Covington 70433 president and CEO 1985 $9 893-2679 www.meleprinting.com

Stirling 109 Northpark Blvd., real estate Martin A. Mayer 116 $11 Properties Suite 300 president and CEO 1976 $18 898-2022 Covington 70433 www.stirlingprop.com 898-2077 Environmental 1930 Surgi Drive environmental Michael Foster 28 $10 Business Mandeville 70448 consulting in the CEO and principal consultant 1998 $7 Specialists area of wastewater www.ebsbiowizard.com 674-0660 treatment 674-3483 CCTV Imports 600 Deer Cross Court surveillance product Kevin Lazaroe 10 $9 809-2778 E. manufacturer/ president 1999 $10 809-2725 Madisonville 70447 wholesaler www.cctvimports.com

Town Crier Inc. 4350 Highway 22, retail Randy Drott 36 $9 (985) 674-1870 Suite D director 1993 $9 (985) 674-1844 Mandeville 70471 www.thetowncrier.net

Netchex 1100 N. Causeway payroll and benefit Will Boudreaux 55 $8 624-8074 Blvd., Suite 1 administration CEO 2003 $7 220-1415 Mandeville 70471 www.netchexonline.com

*sold to Avizent in May. The above information was provided by the companies, with the exception of the banks' revenues and employee figures, which are provided by the FDIC. All revenue figures are rounded. There may be companies that do not appear on this list because they chose not to disclose their revenues. Additions and corrections should be sent on company letterhead to Research, New Orleans CityBusiness, 3445 N. Causeway Blvd., Suite 901, Metairie, 70002.

BLAINE DAYRIES, DENISE JACKSON, BEN STRECKER, MEGAN FERRAN, KELLY BLACKWELL / Commercial Group, Northshore

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Business

EDUCATION

Briana Thorne, an English education major at Southeastern Louisiana University, reviews information from an admissions and transfer orientation. IN-STATE PHOTO BY FRANK AYMAMI RIVALRY UNO sets its sights on Southeastern Louisiana University’s backyard as a recruiting ground for students

By Jennifer Larino Staff Writer [email protected]

outheastern Louisiana University in Hammond was a small North Shore Scollege starting to gain footing as a regional state university when its current pres- ident, John Crain, studied business there as an undergraduate student in the late 1970s. Today, he oversees a university that draws more than 15,000 students. But the school still has a small college feel, with small class sizes and a large base of commuter students who live a short drive from campus, Crain says. “Our students tend to think of the univer- sity as a smaller school than it really is,” Crain says, “We have about 15,000 students total, yet sometimes we’ll just randomly talk to stu- dents and ask, ‘What do you think the enroll- ment is?’ They’ll invariably say about 3,000 or 4,000 students.” That small campus feel and an affordable tuition are features Crain says have set SLU porting about 10,903 students, about 20 per- me why there is nothing from the University apart as more state universities look to recruit cent from outside Louisiana. of New Orleans in Mandeville or in new students from the area. They also share a number of undergradu- Covington,” Paradise says. “We looked at it St. Tammany Parish, the main feeder parish ate and graduate programs, including strong a little more closely and we saw that there is for SLU and one of the fastest-growing in the education and business departments. a huge market over here.” state, has become a target area for universities Lou Paradise, interim provost at the The university looks to fill education gaps looking to grow their student base. The University of New Orleans, says the campus in it sees on the North Shore rather than offering parish’s population grew from 191,000 in the River Highlands Shopping Center off U.S. competing courses, Paradise says, starting 2000 to more than 233,000 in 2010. Highway 190 will cost about $500,000 and has primarily with graduate level courses in edu- SLU will have yet another competitor in St. been in the works for the better part of a decade. cation and educational counseling at its St. Tammany when the University of New A key tenet of the university’s five-year Tammany campus as well as its popular mas- Orleans opens a satellite campus between growth plan, drafted in 2011, is increasing stu- ter of business administration program. Mandeville and Covington in January. The dent recruitment on the North Shore. Paradise says UNO will gradually introduce two schools are similar in size, with UNO sup- “I couldn’t tell you how many people ask undergraduate courses based on demand. One

20 September/October 2012 northshore sept-oct12 1-21_Layout 1 8/14/12 10:42 AM Page 21

potential growth area is engi- Sanford says UNO’s new neering, which he considers $3,853.40 North Shore campus will give one of UNO’s strongest pro- Tuition for two semesters graduates easier access to its grams and a degree program for a full-time, in-state engineering program, which

not offered at Southeastern or undergraduate student at already generates interest PHOTO BY FRANK AYMAMI Southeastern Louisiana area technical schools. University. Full-time is among high school seniors. “I don’t think we’ll be step- defined as taking at least She also hopes UNO’s new ping on anybody’s toes,” 12 credit hours per North Shore campus will Paradise says. semester. make it easier for the universi- Crain says tighter competi- $5,164 ty to offer dual enrollment tion for students is a concern for courses at area high schools. Tuition for two semesters SLU as the state cuts funding for a full-time, in-state Sanford says dual enrollment Kandice Formaggio, Southeastern Louisiana University for state colleges and universi- undergraduate student courses are often a student’s transfer recruiter and admissions counselor, discusses the process for students transferring to SLU from ties for the fourth year in a row. at the University of first exposure to a university, Northshore Community College. Recruiting is costly, and New Orleans. and SLU, Northwestern State Crain notes Southeastern is Source: CityBusiness University and Northshore campus certain days of the week, making it eas- being forced to cut $16.5 mil- staff research Technical Community College ier for instructors to teach at area high schools. lion from its 2012-13 budget have been willing to train and Sanford says it’s hard to know how North after having dropped its liberal certify teachers in the school Shore students will shape their school deci- arts degree programs and scaling back its degree system to teach college-level courses. UNO sions. While most students weigh available offerings in French and Spanish last year. prefers to send its own instructors, which usual- degree programs, campus life and tuition before The University of New Orleans is facing ly presents scheduling conflicts, she says. making a decision, she notes there are other, less nearly $16 million cuts from its budget. Paradise says UNO is interested in increas- discernible factors at play. Crain sees SLU’s affordability as a major ing dual enrollment opportunities for North “Let’s face, a lot of the time they go where advantage in continuing to attract students in Shore high school students. He says a group of their friends are going. They’re teenagers after the area. A full-time, in-state undergraduate stu- faculty will likely be based at the North Shore all,” Sanford says.• dent pays about $3,853.40 in tuition excluding fees at SLU compared with $5,164 at UNO. Crain also expects SLU’s expansive nurs- ing program to attract students as UNO and other schools step up recruiting efforts locally. Crain notes that SLU was able to add a doctor- NEW ORLEANSORL LEANS HAS COMECOOME ate program in nursing practice in the spring. UNO does not offer a nursing program. TOTO THE E NORTHNORTH SHORESHO RE “Clearly, if a student wants to major in nursing... they’re not going to get that UNO, but they can get that here,” Crain says. “If a NOWNOW OPENO PEN IN COVINGTONCOVINGTONN student wants to be a mechanical engineer 1000 S.S TylerTyleer (LA 21) 985-871-8747985-8985 8711-8 877447 from the very first day and not transfer into a (Near St.St t. TammanyTTammanammany ParishParish Hospital) program, they’re not going to do that with us.” Crain adds that SLU has also been tapped into education needs on the North Shore for Checking y Savings y RetirementRetirement AccountsAccounts y SafeSafe DepositDeposi it BoxesBoxes much longer than other state schools. Its sup- CertificatesCertificates ofof Deposit y ChristmasChristmas Clubs y ConventionalConventional MortgageMortgag tgage LoansLoans ply chain management degree, for example, FHA MortgageMortgage LoansLoans y ReverseReverse MortgagesMortgages y ConstructionConstruction LotLot LoansLoans was created in response to the needs of busi- CommercialCommercial RealReal EstateEstate LoansLoanss y Home ImprovementImprovement LoansLoans y HomeHom me EquityEquity LoansLoans nesses at the Interstate 12 and Interstate 55 Home EquityEquity Lines ofof CreditCreddit Consumer InstallmentInstallment LoansLoans AndA More!More! intersection in Hammond. y y Overall, the presence of more post-second- ary institutions on the North Shore will bene- fit area students, says Regina Sanford, who oversees dual enrollment programs for the St. Tammany Parish Public School System. Sanford says the current budget environ- ment means most universities won’t be able to add new, high-cost programs. More universi- tolltoll frfreeee 888-834-1190888-8344-1190 bankbankofneworleans.netofneworleans.net ties nearby means more diverse degree options for students, she says. “I think that schools should capitalize on the programs they have that are unique,” Sanford says.

September/October 2012 21 northshore sept-oct12 22-37_Layout 1 8/14/12 11:27 AM Page 22

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22 September/October 2012 northshore sept-oct12 22-37_Layout 1 8/14/12 11:27 AM Page 23

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FairwayFFaairway MMeMedicaleddiical BarBariatriciatric SuSurgeons:rrggeons: THETHE SURGICALSURGGICAL SPECIALISTSSPECIALISTS OF LOUISIANALOUISIANA MatthewMatthew FFrench,rench, M.DM.D.. omasomas La avLavin,vin, M.DM.D.. DesignatedDesignated a centercenter of excellenceexxcecellence bbyy thethe AmericanAmericaan SocietySociety foforfor RachelRachel Moore,Moore, M.DM.D.. MetabolicMetabolic andand BariaBariatric atric SSurgery.urgeryy.. ForFor a completecommpletpplete listlist of JJamesames RRedmann,edmann, M.DM.D.. MichaelMichael omas,omas, M.DM.D.. physiciansphhysicysicians onon sta atat FairwayFairwaayy Medical,Medical, pleplease ase visitvisit ClarkClark WaWWarden,arden, M.DM.D.. www.fairwaymedical.com.wwww.f.ffaairwwaaaymymedical.com. NORTHLAKENORRTTHHLAKE SURGICALSURGICAL ASSOCIATESASSOCIAATTES A better experience.exp perrienciencce.e. It’sIt’ t’ss youryou urr cchoice.hohoiicicce.e. MarkMark DDominguez,ominguez, M.DM.D.. RENEWRENEW BARIATRICBARIAATTRIC SSURGERYURGERRYY Covington,Covington, LALA (985) 809-9888809-9 9888 RuaryRuary O’Connell,O’Connell, M.DM.D.. FairwayFairwaayy MedicalMedical SurgicalSurgical HHospitalospital isis phphysicianhysicysician owned.oowned.

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September/October 2012 25 northshore sept-oct12 22-37_Layout 1 8/14/12 11:27 AM Page 26

26 September/October 2012 northshore sept-oct12 22-37_Layout 1 8/14/12 11:27 AM Page 27

Business HEALTH CARE

The Age of Awareness 9 signs baby boomers should obey for better health

By Aaren Gordon News Intern [email protected]

As many baby boomers reach retirement, Ochsner Medical Center Northshore, says For 50 to 70 year olds, Corbett recom- they’re intent on maintaining or resuming an arthritis flare-ups are common among baby mends 1,000 milligrams of calcium for men active lifestyle. They’re not content to relax boomers who don’t want to slow down and 1,200 milligrams for women each day as they head into their golden years. their exercise routine. to slow osteoporosis. On the other hand, retirement could be the “They’ve grown up with first opportunity some baby boomers have to people like Jack LaLanne,” 3. PRODUCE AISLE address health issues. Long-standing prob- she says. It’s time to thank whoever told you eating your lems might become acute if left untreated. Corbett commonly treats fruits and vegetables is key to staying healthy, Physicians on the North Shore say they have aging athletes who still want because they were right. seen both ends of the spectrum from patients in to exercise but can’t like they Carrie Gardache, diabetes educator and this age group, which spans from upper 40s to used to without feeling pain. registered dietician at Ochsner Health Dr. Nicolla mid 60s. They offer the following advice: Tendonitis, bursitis, back Corbett Center North Shore, says that as humans and knee pain are common. Orthopedist age, the speed at which their bodies burn 1. KNOW YOUR LIMITS calories slows. The way to keep your Baby boomers who have stayed in shape over 2. BONE UP metabolism at a good rate is to keep up with the years often credit a regular exercise routine. Corbett says osteoporosis is another health diet and exercise. But problems can arise when they try to main- issue facing male and female baby boomers. “Try to eat half your plate in fruits and half tain or intensify their regimen after years of “Starting at age 30, we lose our bone densi- in vegetables,” Gardache says. accumulated wear and tear on the body. ty, which can make us more prone to hip and Dr. Nicola Corbett, an orthopedist at wrist fractures,” she says. See THE AGE OF AWARENESS , page 29

September/October 2012 27 northshore sept-oct12 22-37_Layout 1 8/14/12 11:27 AM Page 28 northshore sept-oct12 22-37_Layout 1 8/14/12 11:27 AM Page 29

Business

If a person has a family history of diabetes Lueg says it is important for baby The Age of Awareness or is overweight, they need to have a blood boomers to know if they are obese. The continued from page 27 glucose test performed. Academy of Dietetics and Nutrition defines “High blood pressure is entirely too high overweight as having a body mass index, 4. THINK DRINK until it is caught,” Lueg says. “In that way, it is which is calculated using a person’s height When soft drinks and other sugary beverages a silent disease.” and weight, between 25 and 30. Anyone with loaded with calories are everywhere, it’s easy to a BMI of 30 or higher is considered obese. be tempted. But Gardache stresses the impor- 9. WINNING WEIGHT However, Lueg says there’s a move away tance of baby boomers being selective about the Because two-thirds of Louisianans are obese, from using BMI to determine obesity and beverages they consumer. according to federal standards, the medical toward waist measurement. For adult females, She suggests water because it speeds up the field is bracing for an onslaught of weight- Lueg says their waist should be less than 35 rate at which the body burns calories. Gardache related issues. inches and 40 inches for adult males.• advises her patients not to drink beverages with calories because they slow the metabolism.

5. STEP IT UP The American Heart Association and the American Diabetes Association recommend 10,000 steps per day for people of all ages. Gardache says the average number of steps most people take daily is 2,000. WorkingW Together For A Healthier State

6. ESSENTIAL EXAMS Though some see a regular checkup as an unnecessary hassle, physicians say it’s a critical to maintaining health and wellness. Dr. James Lam, a cardiologist at Ochsner Health Center in Slidell, emphasizes the importance of regular checkups as well as reviewing your family his- tory, habits, activities and dvancingd qualityq initiatives to improveimpr prove possibly blood work. A the healthhealt h of Louisiana rresidents.esidentts. Lam says doctors cannot monitor a patient’s heart health without regular check- Dr. James Lam TheThhe Quality Forum rum brings health carecare ups, making the visits critical Cardiologist for baby boomers. That’s stakeholdersstakeholders together especially true for women, who are more prone PROVIDERSS PAYERSPPAAAYERSYERS to heart problems as they age. “You’re most likely to die of heart and vascu- CONSUMERSCONSUMERRS PURCHASERS lar problems than anything else, even more so than cancer,” Lam says. UPTIBSFUIFJSFYQFSUJTFJOUPTIBSF UIFJS FYQFSUJTF JO improvingimproving health, enhancing quality of carecare and reducingreducing costs. 7. SKIP THE SUGAR As new studies are published, cardiologists are FocusFoocus » 2VBMJUZ.FBTVSFNFOUBOE"OBMZUJDT2VBMJUZ.FBTVSFNFOU BOE "OBMZUJ realizing the negative effects of sugar consump- areasaareas tion on the body. » $MJOJDBM2VBMJUZ*NQSPWFNFOU$MJOJDBM2VBMJUZ *NQSPWFNFOU “We are coming around to realize sugar is include: » 1BUJFOU$FOUFSFE.FEJDBM)PNF1BUJFOU$FOUFSFE.FEJDBM )PNF toxic because it is addictive and causes health » -B1045"XBSFOFTTBOE&EVDBUJPO-B1045""XXBSFOFTT BOE &EVDBUJPO problems like creating plaque in the heart in » )FBMUI*OGPSNBUJPO5FDIOPMPHZ)FBMUI*OGPSNBUJPO 55FFDIOPMPHZ young individuals,” Lam says. “Imagine what it does to older individuals.” » 0VUSFBDI&EVDBUJPO0VUSFBDI&EVDBUJPO

8. PRESSURE POINTS Join our effortsefffortsfortts to lead innovative and progressiveproggressiv Dr. Mark Lueg, an endocrinologist at Lakeview Regional Medical Center, empha- health carcaree initiatives. ves. Visit lhcqf.org and signsi ign up sizes the importance for baby boomers to rr GPSNPSFJOGPSNBUJPOGPS NPSF JOGPSNBUJPO know their blood pressure. rr GPSGPS eNews Hypertension inflicts more than a third of all Americans, he says. For most baby rr BTBTVCKFDUNBUUFSFYQFSUBT B TVCKFDU NBUUFS FYQFSU boomers, their systolic pressure should be at 140. Those with diabetes or heart problems 8550 UNITEDUNITED PLAZA BLVD.,BL LVD.,VD., SUITE 500 | BABATON ATONTON ROUGE | (225) 334-9299 should measure around 130.

September/October 2012 29 northshore sept-oct12 22-37_Layout 1 8/14/12 4:14 PM Page 30

ExperienceEExperiennce ExcellenceExc xcellence e By establishing PlanetP Kids Academy in 1996 96, I launched a full-day earlyear rly childhood developmentt programprogram unlike traditionaltraditiona l childcare.childcare. Our educationaleducationaal model has always ensuredensureed childrenchildren individualized attention.a ttention. Our staffstaff of experienceexperien ce and seasoned teachers, s, co-teachers, administrationon and Executive DirDirectorector consistentlyc HPEUDFHVWKHZKROHFKLOGZLWKLQRXUSURJUDP:HKDYHWRXQGHUVWDQGHDFKFKLOG·VVSHFLÀFQHHGVLQWHUHVWHPEUDFHVWKH ZKROH FKLOG ZLWKLQ RXU SURJUDP :H KDYH WR XQGHUVWDQG HDFK FKLOG·V VSHFLÀF QHHGV LQWHUHVW  and desiresdesires in orderor rder to ensureensure a creative,creative, fun,fu un, yet challenging developmentally pmentally appropriateappropriate academicaca ademic program.program. Over thet last 16 years we have becomeb ecome an extended family y to many childrenchildren on the Northshore.NNorthshore. WeWe areare constantlyconstan tly inspiredinspired by our clients andan nd value the natural way theyth hey help us evolve. Give your child ana opportunity to experienceexperienc ce moremore than daycare;daycare; allowallo ow them to experience ProvProvenven Excellence in EarlyEa arly Childhood Education. Registration for 2012-132 School is herehere and wew look forwardforward to becomingbecom ing a member of your extended nded family and lives! Beverly McQuaidMcQuai d

Owner

te te stica d W stica d W hi o hi o p m p m o a o a S TheThe n S TheThe n Northshore’sNorthshore’’ss Northshore’sNorthshore’’ss

2 0 0 7 2 0 0 8 ated cated stic W isti W hi o h om p m p o a o a S TheThe n S TheThe n www.planetkidsacademy.comwwww.planetkidsacadem.plaanetkidsacademy.coom Northshore’sNorthshore’’ss Northshore’sNorthshore’’ss

985-845-0377985-845-03777 2 0 0 9 2 0 1 0 2 0 1 1 317 Hwy 21, Madisonville,Madisonville, LA 70447 47 northshore sept-oct12 22-37_Layout 1 8/14/12 11:27 AM Page 31

Window Shopping Football Gear Tailgating has become a quite popular pre-game activity for family and friends. Enthusiastic fans will transform a parking spot into their own outdoor living space to show and share their spirit. Here are some must-have items:

By Suzy Kessenich Contributing Writer COOZY UP This unique item is a must-have for tailgating. GRILLING It holds your wine glass and keeps it cold so your hands are free to tackle tailgating chores AND CHILLING or standing meals. They’re available with This combination travel BBQ tote with beverage Saints or LSU logos ($18.50). cooler and charcoal grill ($135-$149) is just Walker House Collectibles, Covington perfect for tailgating. Made by Vulcan, it comes (504) 756-0100 with utensils and all you need on wheels. Outdoor Living Center, Covington 893-8008

DELECTABLE TEAM THEME Mandeville Party Co. has all your paper goods and party DELIGHTS supplies for LSU, Saints and other area colleges. Make You can find a variety of meats, fresh foods and prepared tailgating festive with team paper plates and napkins items at Acquistapace’s. They also offer a large selection ($3.99 a pack), plastic cups (99 cents each), a plastic drink of wines, liquor and beverages. This locally owned family dispenser ($12.99) and a variety of plastic snack trays grocery store is your one-stop shop for all your pre-game ($3.99-$4.99). There are also team flags to fly above party needs. Don’t forget the ice. your tailgating space ($13.99-$39.99). Acquistapace’s Supermarket, Covington Mandeville Party Co. 893-7554 674-1605

TIGER STRIPES Sport your team colors with a Southern Tide LSU polo shirt ($85) and purple and gold game-day shorts ($75) with LSU matching belt ($49.50). Polos come in purple, gold and white with LSU on sleeve. Don’t forget to pick up a bottle of LSU Cologne ($60) Perlis’ Clothing, Mandeville 674-1711

September/October 2012 31 northshore sept-oct12 22-37_Layout 1 8/14/12 11:28 AM Page 32

Off the Menu

PHOTOS BY FRANK AYMAMI

Nur’s Kitchen prepares its moussaka as “kind of a stir-fry mix” owner Nur Pinner says, and serves it with tzatziki.

Time Tested Nur’s Kitchen built with ancient Middle Eastern recipes

By Christine Fontana using a good, cold-pressed olive oil because it tuted when necessary. Contributing Writer makes a difference in all the recipes. “The leftover moussaka makes a terrific “Sesame seeds are popular in Middle sandwich that my husband likes to take to ll-natural recipes with Middle Eastern cooking and sometimes caraway work the next day,” she says. Eastern origins that have with- seeds can be added to this dish,” she says. Tzatziki is a cool, refreshing and versatile stood the test of time deserve to “Different countries use slightly different cucumber-highlighting dish often found night- be enjoyed on today’s tables. ingredients in certain meals, but the recipes ly on the Middle Easter dinner table. It normal- Nur Pinner, owner of Nur’s are basically the same.” ly accompanies spicy dishes, such as kebobs, Kitchen, whose delicious Roasted sweet potatoes are very nutri- but can be put on top of a salad. foods can be found at tious and make a good side dish to accom- “We eat it mostly with bread for lunch,” SpringsA of Life, Rouses, Whole Foods, pany meat, soup or salads. Pinner says. Aquistapace’s and the Covington Farmer’s Moussaka is a dish that makes a wonderful The cucumber can be either grated or Market, shares kitchen treasures she learned dinner served with rice and a salad, Pinner sliced finely. Fresh mint gives it a special green, during her childhood in Turkey. says. Its main ingredients — sliced eggplants — herbal accent. Olive oil drizzled on top before “In Turkey, the daughters cook with the are sprayed with olive oil, sprinkled with salt serving is the finishing touch. mothers and learn at an early age because if you and baked to impart a roasted flavor. “Some countries use fresh dill in tzatziki, don’t cook well, you cannot find a husband!” “It is kind of stir-fry mix with the onions, but I always use mint,” Pinner says. “When Pinner says, laughing. tomatoes and beef, then you add the eggplant you cook, put your personal spin on it and give Her roasted sweet potatoes are easy to and finish it in the oven,” she says. it your signature. If you can find this kind of make, she says, and put a Mediterranean spin Fresh, organic tomatoes are preferred, but connection when you prepare meals, you’re on the South’s favorite tuber. Pinner suggests Pinner says the canned variety can be substi- going to be a great cook.”• See OFF THE MENU RECIPES, page 34

32 September/October 2012 northshore sept-oct12 22-37_Layout 1 8/14/12 11:28 AM Page 33

1792: The year Kentucky became a state, and the namesake of our handcrafted, small batch 8 year-old bourbon. With a taste as rich as the heritage of bourbon’s birthplace, 1792 consistently receives high praise from the most prestigious whiskey reviewers and publications.

92.5 Rating “In a herd of any 30 random bourbons, this one would stand out by nose alone. A delightful and by no means understated degree of charm. Fabulously different and wholly adorable.” —Jim Murray’s Whisky Bible 2010 Score 89 Silver Medal: Highly Recommended “Deep amber color. Aromas of honeyed fruit cake and chocolate covered cherries follow through on a soft entry to a dryish medium-to-full body with caramelized nuts and exotic peppercorn notes. Finishes with a nice ginger and spice accented fade with noticeable heat. Serve with a splash.” —Beverage Tasting Institute

Distilled and Bottled by Barton Distilling Company, Bardstown, KY. 46.85% alc/vol (93.7 proof) Please Drink Responsibly northshore sept-oct12 22-37_Layout 1 8/14/12 11:28 AM Page 34

Introducing THE ATRIUM AT CHRISTWOOD

Delightful from the inside out. We’ve taken everything residents love about Christwood ... and expanded on it! NOW OPEN, The Atrium proves you can rest easy knowing you’ve made a sound fi nancial choice in senior living. With a beautiful atrium as its centerpiece, our new building includes independent living residences in your choice of two exceptional fl oor plans. Both feature 10-foot ceilings, ample storage and an outdoor patio or balcony overlooking our beautiful 125-acre campus. Plus, you’ll enjoy all of Christwood’s signature services: maintenance-free living, all-inclusive amenities and the full benefi ts of continuing care—providing you the assurance of long-term on-site health care if ever needed. Off the Menu

Hurry, only a limited number of Atrium apartments are ROASTED SWEET POTATOES available. Call (985) 898-0515 for more information. 6 large sweet potatoes, peeled and cut into cubes 4 to 5 cloves garlic, either grated or crushed 1 tbsp. balsamic vinegar Salt Black pepper 5 tbsp. olive oil Oregano, to taste 100 Christwood Blvd. U Covington, LA 70433 Sesame seeds, to taste * œ˜i\Ê­™nx®Ên™n‡äx£xÊUÊ/œ‡Àii\Ê­nää®Ê{nä‡{ÎÈ£ Mix the potato cubes with the garlic, balsamic vine- www.christwoodrc.com gar, salt, black pepper and olive oil. Place all ingredi- ents in a large oiled pan. Sprinkle in sesame seeds șÎÇx£ and oregano. Cook in oven for 45 minutes at 450 degrees.

MOUSSAKA

3 1/2 pounds of eggplants  Olive oil spray        Salt 1 large onion, chopped 4 tbsp. olive oil 1$(22. 4 cloves garlic, chopped 7'3-2%.0-$4!31(-$11 1 pound ground beef 7$-' -"$$5(12(-&# 2 Black pepper 713//+$,$-2).!1$ 0"'  2 tomatoes, chopped 70 (1$%3-#1 1/4 cup fresh parsley, chopped 1 tomato, sliced  -#,3"',.0$ 1 bell pepper, thinly sliced

..0#$06.30+$"20.-("$01(.-.%2'$ Cut the eggplants into slices and place in a pan. ..*.%(121 ".-2 "2 "+6-$(2'7     7) "+6-,$(2'-./&"., Spray eggplant slices with vegetable oil and sprin-

34 September/October 2012 northshore sept-oct12 22-37_Layout 1 8/14/12 1:43 PM Page 35

Roasted sweet potatoes are a Mediterranean spin on a Southern staple.

kle with salt. Roast in the oven until cooked, about 30 minutes at 400 degrees. In another skillet, fry the onion with the olive oil until brown. Add chopped garlic and meat, break- ing up the meat with a fork. Stir in black pepper and salt with chopped tomatoes. Add enough water just to cover the contents and continue cooking for 15 minutes. Add parsley and mix the meat sauce. Oil a gratin dish and layer the eggplant slices and meat. Decorate with sliced tomatoes and thin cut bell pepper. Cook for 30 minutes at 400 degrees.

TZATZIKI

1 large cucumber or 2 small ones Salt 1 1/4 pound thick and creamy natural plain yogurt 2 garlic cloves, crushed 1 bunch fresh mint leaves, chopped Black pepper Olive oil for drizzling

Using a vegetable peeler, partially peel the cucum- ber skin in stripes. Cut the cucumber in half length- ways and slice finely. Place the slices in a colander and sprinkle with salt. Leave to weep for 5 to 10 minutes. Rinse the sliced cucumber and drain well. In a wide bowl, mix the yogurt with the garlic and most of the mint. Add the sliced cucumber and season to taste with salt and pepper. Transfer to serving bowl, drizzle a little olive oil over the top and garnish with the remaining chopped mint. Serve with chunks of fresh bread and other meze dishes.

September/October 2012 35 northshore sept-oct12 22-37_Layout 1 8/14/12 11:28 AM Page 36

Favorite Spaces Keeping Touch A new trend links kitchens to family areas

The keeping room at the Bailey home in The Reserve melds the kitchen with the living area. PHOTOS BY TOM MACOM

By Suzy Kessenich of the pool outside. The fireplace is a focal point in the room. Contributing Writer The Old Chicago brick floors are easy to maintain with pets and children. The keeping room is a place in the home to slow down and relax. “I like the way this room is open and airy — the outside com- Typically the keeping room, a trend in modern home design, is an ing into the house,” Jennifer Bailey says. “I wanted it comfortable extension of the kitchen. Parents can keep a watchfully eye on the because my family spends a lot of time here. It’s a great room to children while preparing meals. decompress at the end of the day. I especially love it for entertain- The keeping room in the home of Jennifer and Jeff Bailey in The ing because everyone ends up in the kitchen.” Reserve of Mandeville is a favorite space for the family. The informal Dating back to colonial days, keeping rooms functioned as the living area is comfortably decorated with a pair of ultra suede sofas, multi-purpose living space for most households. They were a leather recliner and an entertainment center. where families gathered to play, read, sew and prepare meals by Wooden plantation shutters are quite popular for window the wood stove or hearth. It was the warmest part of the home, so treatments, topped with a striped linen valance, providing a view some families slept there, too.•

36 September/October 2012 northshore sept-oct12 22-37_Layout 1 8/14/12 1:27 PM Page 37

Plantation shutters provide a stylish view of the pool from the keeping room.

Home T r e n d s

Jennifer Bailey prepares a snack for her Tips: son, Griffin, and his friend Parker Chapron.

• Make the keeping room decor informal and comfortable • A keeping room is always an extension of the kitchen, like a den-kitchen combo • A fireplace can serve as the focal point of the space • Tile or brick floors are easy to maintain for families with younger children and pets

September/October 2012 37 northshore sept-oct12 38-52_Layout 1 8/14/12 12:03 PM Page 38 5

St. Tammany West Chamber is designated as an “accredited” chamber with the highest ranking of 5-Stars, putting us among the top 1% of chambers nationwide. is prestigious honor indicates we operate under eective organizational procedures and contribute to signicant, positive change for the community. is 5-Star distinction is a result of our strong voice for business and daily commitment to provide business support. Our St. Tammany West Chamber … helping set high standards for our community.

OurOur ChamberCChhamber ofof CommerceCCoommerce | OurOur CCoCommunityommunittyy

985 892 3216985 892 3216 | STTAMMANYCHAMBER.ORGSTTAMMANYCHAMBER.ORG 610610 HOLLYCRESTHOLLYCREST BLVD.,BLVD., COVINGTON,COVINGTON, LALA 7043370433 northshore sept-oct12 38-52_Layout 1 8/14/12 12:03 PM Page 39

Finding their Voice ST. TAMMANY’S POLITICAL MINORITY IS COMING OUT OF THE CLOSET AND BREAKING THEIR SILENCE

PHOTOS BY FRANK AYMAMI

September/October 2012 39 northshore sept-oct12 38-52_Layout 1 8/14/12 12:03 PM Page 40

Finding their Voice

Richard A. Webster Staff Writer [email protected]

eing a Democrat on the North Shore is like being part of a secret tribe whose Bmembers must tread carefully, stick to the shadows, constantly be on the look out for others like them, signs that they are not alone in the universe. Or in this case, St. Tammany Parish. During a recent check-up, Folsom resi- dent Liz Scott says her doctor made an off- hand comment about health care that sound- ed strikingly similar to a comment from President Obama on the subject. Ann Porter, left, Charlotte Seidenberg, Gene Seidenberg and Ella Selmon. “Did you mean that?” Scott says she asked the doctor. “And she said, ‘I’m a Linking like minds the doctor’s offices I go to I sit in the wait- Democrat,’ in a real low voice. It’s like we Obama’s election had a galvanizing effect on ing room and they’re playing Fox News, have a secret handshake.” St. Tammany’s enclave of liberals, drawing which I think is inappropriate,” she says. “I Another time, Scott recalls, a woman them out into the open. don’t think we should have politics of any walked into her exercise class and asked who Scott first met members of the Northshore kind when you’re sitting there trying to owned the red Volkswagon parked outside. It Democratic Women’s Club, people like Joan take deep breaths and be calm because was Scott’s car, with a bumper sticker: Simon, in 2008 at the local Obama campaign you’re about to get an examination.” “Bright blue dot in a red state.” headquarters in Covington. Her local grocery store recently installed a “Oh, you’re a Democrat?” the woman When she moved to the North Shore in television above the front door. It, too, was responded. 1984, Simon says she felt isolated because tuned into Fox News. “Yes, there’s a bunch of us.’” Scott told there were so few people who shared her “I asked the cashier why and she said, ‘I her. “And I gave her the name of the club, and political philosophy. For a while, it didn’t don’t know. Maybe they should play the she showed up at the next meeting.” bother her because she was preoccupied rais- Food Network,’” Scott says. “And the man These are signs that Democratic move- ing her two children, she says. But in 2003, behind me got really irritated. He said, ment is beginning to swell on the North with her children on their own, she stepped ‘What? You think they should put it on some Shore, Scott says. In her subdivision of 100 out as a Democrat to campaign for presiden- socialist thing like CNN?’” people, three voted for Barack Obama. tial nominee Sen. John Kerry. Scott, a former journalism professor at “This I find hopeful,” she says. That’s when Simon met like-minded peo- Loyola University, says she gave the man, “a ple who would band together in 2006 to cre- big trucker type,” a quick lecture on journal- ate the Progressive Northshore Democrats. ism ethics and hightailed it out of the store. Two years later, Simon and others founded “I’ve noticed recently they’ve switched the Northshore Democratic Women’s Club. the TV to The Weather Channel,” she says. “It’s a slow process and takes time,” Simon says about building the Democratic Low-key loyalty Party in St. Tammany. “We’ve been doing Ann Porter moved to Slidell 10 years ago this for seven years and our numbers are from Lubbock, Texas, where she says growing, but there are still a lot of people who Democrats were mythological creatures, spo- don’t know about us or that there is an alter- ken of but rarely seen. She looked forward to native viewpoint over here.” the move to Louisiana. To help raise awareness, Simon and others “I thought: They have Democrats in created the annual Blue Dat Festival, formerly office in this state. What a concept. But it did- known as Dem Fest, a public event that n’t take long for me to realize the North Shore includes public speakers and tables for non- is very, very, very red.” profits to discuss a variety of issues, along with Porter kept her political leanings to herself There are still a lot of free food and music. for the first few years in Slidell. “I wasn’t confident and I was afraid I people who don’t know Southern discomfort would get hurt … not physically hurt but ver- about us or that there is an alternative viewpoint The problem with being a Democrat on bally abused,” she says. “I’ve always been a the North Shore, Scott says, is that people little reluctant to speak out for fear of saying “ over here. make decisions without thinking how they the wrong thing and making the party look might impact those who don’t have similar bad and myself look bad and being mocked. JOAN SIMON political views. I don’t handle name calling well and I don’t cofounder ” “I really despise the fact that in most of like confrontation.” Northshore Democratic Women’s Club

40 September/October 2012 northshore sept-oct12 38-52_Layout 1 8/14/12 12:03 PM Page 41

Things began to change in 2008 when a friend of Porter’s introduced her to Simon. Now Porter is more fearless, wearing her Dem Fest T-shirt in public. But not everyone is so bold. “I have heard from more than one person that for pro- fessional reasons they can’t get involved politically,” Porter said. “And it’s not because they feel their employer will fire them. Some of them own their own companies, and they think it would be really bad for business to be overtly Democrat.” And then there are peo- ple Porter calls “social Republicans,” people who are Democrats at heart but pub- licly profess to be conservative because it’s easier on the soul. Ann Porter addresses fellow Democrats during a meeting at St. John’s Coffeehouse in Covington. She understands the fear but insists she will never go back to hiding her beliefs. “There’s a lot of us out here. Well, not a lot but there’s more than just me,” she says, laughing.•

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September/October 2012 41 northshore sept-oct12 38-52_Layout 1 8/14/12 12:03 PM Page 42

The Boys and Girls Club has launched a summer youth program in Covington’s West 30s neighborhood.

he West 30s Neighborhood Revitalization Plan is alive, even if the detailed plan for T area in Covington is more useful for what it represents than as a step-by-step guide for redevelopment. The Northshore Community Foundation AREAS enlisted professional planners to talk with resi- dents, study the neighborhood and devise the plan, which was published a few months before Covington’s 2010 mayoral election. The timing of publication was helpful since it forced candi- dates to pay attention, says Susan Bonnett, the OF NEED foundation’s president. Mayor Mike Cooper met with the foundation to discuss the West 30s CHALLENGES REMAIN BUT WORK soon after taking office, she added. Yet backers say it would be impossible to CONTINUES TO REVITALIZE SECTIONS OF sequentially implement every aspect of the COVINGTON’S WEST 30S NEIGHBORHOOD plan, which covers social, economic and hous- ing strategies. “It is a challenge for any city to take a tool By Ben Myers like this and use it in its entirety because virtu- Staff Writer ally all of the recommendations cost money,” [email protected] Bonnett says. “There’s no magic checkbook that goes along with it.” So the plan is being used to leverage grants PHOTOS BY FRANK AYMAMI and as fodder for ideas. Things are happening piecemeal as a result — but they are happening. For example, local property owner Rob Mingo renovated one of his buildings and is leasing it to the Boys and Girls Club at a dis- count. The club used it for a recently conclud-

42 September/October 2012 northshore sept-oct12 38-52_Layout 1 8/14/12 12:04 PM Page 43

the West 30s,” says Margie Pouncey-Debose, ting anywhere without their leader, former the club’s unit director for Covington. Councilwoman Frances Dunn. More than 300 Christian volunteers “There’s a single driving force behind that descended on the West 30s in July to rehab 17 plan. That’s Ms. Frances Dunn,” Young said. homes, a project that local congregations helped “She has a heart for the community. She has a facilitate. That marked progress toward one of heart for the revitalization.” the plan’s objectives: blight remediation. To that Dunn did not return several calls for com- end, St. Tammany Parish directed $75,000 in ment, but her name surfaces often as the rea- federal grants to the city, some of which was son the West 30s remains in public view. used for supplies in the volunteer effort. It’s not as if nothing was happening Cooper’s administration also secured a before the revitalization plan. Upward $15,000 grant from the Greater New Orleans Community Services has been running Foundation for improvements such as new youth summer camps and after-school pro- sidewalks, a gazebo, barbeque shelters and grams for 20 years. Every year the organiza- park benches at Peter Atkins Park. tion has to raise about $90,000 to keep the Still, Cooper says the city can’t dedicate a camp affordable for parents of nearly 200 single source of money to the West 30s other kids each year. The parents pay only $25 a than parts of departmental budgets for regular week, no matter how many of their kids activities such as demolitions. The city is attend, and about three quarters of the kids undertaking “a pretty aggressive effort” in are from the West 30s, Young says. removing blighted and vacant properties, tak- The camp has never been canceled, ing care to distinguish between those that are despite having to raise money each year. At its appropriate for demolition and those that height, the UCS camp served 600 children a Crayan Collins sets up computer workstations at the stand a chance in the market. day, more than triple the current number. In Boys and Girls Club in Covington. “We want to make sure we are focusing on recent years, Young has noticed several other all our neighborhoods but particularly this summer youth programs, including the Boys ed summer enrichment program that served neighborhood because it has been neglected and Girls Club, launch in the neighborhood. 125 kids and is now preparing for an after- for so long,” Cooper says. The sharing of the burden is welcome, Young school program. The building at 919 N. Nothing would be happening if not for a says, even if there is only minimal collabora- Columbia St. is also serving as the club’s per- small band of community volunteers pushing tion among the programs. manent Covington headquarters, which it has things forward in any way they can, says “When you go around the streets during lacked since Hurricane Katrina. Nathan Young, Upward Community Services the summer in the West 30s, you don’t see “The main mission was to keep the club in executive director. And they wouldn’t be get- kids just walking the streets,” he says.•

Jackie Collins organizes the game room at the Covington Boys and Girls Club.

September/October 2012 43 northshore sept-oct12 38-52_Layout 1 8/14/12 12:04 PM Page 44 AGAINST THE FLOW MORE PROFESSIONALS ARE COMMUTING TO THE NORTH SHORE FOR WORK

PHOTOS BY FRANK AYMAMI

By Jennifer Larino Staff Writer [email protected]

very morning, as more than 21,500 people commute to work from the North Shore Eacross Lake Pontchartrain, Katie Gilthorpe is headed in the opposite direction. Gilthorpe, an art director for Innovative Advertising, a Mandeville design firm, says she was leery of the 45-minute drive from her New Orleans home to the company’s original downtown Covington offices when she joined the firm in 2006. ple who live on the South Shore and drive to The most prominent example was Chevron’s Gilthorpe, 28, a New Orleans native, had jobs in St. Tammany Parish. decision to move its headquarters and 500 settled into a double shotgun home in Mid-City As of 2010, about 6,300 people commuted employees from downtown New Orleans to a New Orleans with her husband, Tim. She to St. Tammany from Jefferson and Orleans Northpark Office Park in 2008. Employees liv- enjoyed spending evenings and weekends close parishes for work, according to the Greater ing on the South Shore were offered relocation to family and the festivals the city is known for. New Orleans Community Data Center. That’s packages to move across the lake. “I asked myself, ‘Why would I ever make this a little more than a quarter of the drivers who Still, as North Shore companies, particu- drive?’” Gilthorpe says, noting she had a choice headed to the South Shore from St. Tammany, larly those tapping into the young creative of design jobs in New Orleans. “But they just The number of reverse commuters is growing work force, compete with New Orleans firms, seemed like a very cool company to work for.” as more companies move to the North Shore many say they are working harder to attract Today, Gilthorpe is one of a small but to escape the drawbacks, both real and per- and retain reverse commuters. growing group of “reverse commuters,” peo- ceived, of doing business in New Orleans. For most, that means offering an extensive

44 September/October 2012 northshore sept-oct12 38-52_Layout 1 8/14/12 12:04 PM Page 45

Innovative Advertising employees David Rotman and Katie Gilthorpe leave the company’s Mandeville office for their shared commute to New Orleans.

Emily Carlson, an account leader at Innovative Advertising, packs her laptop to take work to her home in Uptown New Orleans.

benefits package and altering work hours to give commuters longer weekends. Some move their offices to more accessible parts of the North Shore. Innovative Advertising, the firm where Gilthorpe works, relocated its offices and 20 22, a short drive from the causeway. “It really became evident to us as we grew employees from downtown Covington to Connaughton says six of the company’s 20 and most of the employees that we were trying Mandeville earlier this year. Jay Connaughton, a employees commute from New Orleans for to attract were younger, that the younger com- partner at Innovative, which was founded in work, and many of the company’s recruits from munity is drawn to living in New Orleans,” 1999, says one of the main reasons for the move cities such as Chicago, Orlando, Fla., and Connaughton says. was to cut the commute time for employees. Denver prefer to live on the South Shore where The office is now just off Louisiana Highway they can be closer to nightlife and other activities. See AGAINST THE FLOW, page 46

September/October 2012 45 northshore sept-oct12 38-52_Layout 1 8/14/12 12:11 PM Page 46

In a word,word, 'SR½HIRX.

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Katie Gilthorpe, an art director at Innovative Advertising, TTVITEVEXMSRVITEVEEXXMSR ERHERH TPERRMRKTPERRMRK  ERHERH WSWS QYGLQYGL  QSVIQSVI  8LSYKL8LSYKL  [I´VI[I´VI  says her work environment is worth the 45-minute commute from her home in Mid-City New Orleans to Mandeville. UUYMXII\TIVMIRGIH[IRIZIVWXSTPIEVRMRKRI[[E]WXSEWWMWXYMXII\TIVMIRGIH [I RIZIV WXST PIEVRMRK RI[ [EE]]W XS EWWMWX SSYVGPMIRXW+MZIYWEGEPPXSWIIEPPXLEX[IGERHSJSV]SY°[IYVGPMIRXW +MZI YW E GEPP XS WII EPP XLEEXX [I GER HS JJSSV ]SY°[I AGAINST THE FLOW EEVIGIVXEMR]SY´PPFIMQTVIWWIHVIGIVXEMR ]SY´PP FI MQTVIWWIH continued from page 45 Innovative pays Causeway tolls for commut- ing employees and switched to a nine-hour BusinessBusiness & IndividualIndividual TaxTax PlanningPlanning Audit,Audit, AssuranceAssurance & AccountingAccounting ServicesServices workday so employees can have every other BusinessBusiness ConsultingConsulting andand ValuationValuation ClassClass ActionActtion AdministrationAdministration Friday off. Connaughton says the changes have not only helped attract new talent but they’ve FinancialFinancial DamageDamage AnalysisAnalysis FraudFraud andand EmbezzlementEmbezzlemment InvestigationsInvestigations helped retain workers, including Gilthorpe, who left the firm in 2010 to work closer to home PensionPension & EmployeeEmployee BenefitBenefit PlanningPlanning InsuranceInsurance ClaimsClaims before returning to Innovative in July 2012. Mark Johnson, chief financial officer of Bevolo Gas & Electric Lights, says accommo- dating reverse commuters became a top prior- ity when the company relocated its produc- tion facility from Harvey to Covington in 2006 to take advantage of the larger, newer ware- house space available there and a safer envi- ronment after Hurricane Katrina. NEW ORLEANS 504.831.4949 HOUMA 985.868.0139 Johnson says many of Bevolo’s production employees, which the company spends years NORTH SHORE 985.246.3022 THIBODAUX 985.447.5243 training to make its signature gas lights by hand, were young and just starting families in the New Orleans area. Today, five of the com- pany’s 15 production employees commute from the South Shore. “Their family is still there,” Johnson says. “Their babysitters are right around the corner.” TheThe DailyDaillyy JournalJournal ofof CommerceCommerce isis thethe “opportunity“opportunity newspaper”newspaper” ofof LouisianaLouisiana andand thethe Johnson says most of the company’s GulfGulf Coast,Coast, ddesignedesigned forfor a andnd r readead byby industryindustry p professionalsrofessionals – a architects,rchitects, e engineers,ngineers, younger employees want to continue living in generals,generals, subcontractorssubcontractors andand suppliers.suppliers. ForFor nearlynearly a century,century, thethe leadersleaders ofof ccompaniesompanies bigbig andand small,small, throughoutthroughout tthehe rregion,egion, havehave comecome ttoo rrelyely oonn thethe DailyDaily JournalJournal ofof CommerceCommerce the New Orleans area, but he talks to many fivefive daysdays a weekweek tto:o: I who are considering moving to the North FindFind newnew bbiddingidding andand subbiddingsubbidding opportunitiesopportunities oonn plansplans ooutut forfor bbidsids byby ffollowingollowing oourur CALL (800) 326-5523 dailydaily ProjectProject CalendarCalendar Shore as their children get to school age and TO GET A FREE 10-DAY I TRIAL SUBSCRIPTION LearnLearn whoʼswhoʼs biddingbidding thethe lowest,lowest, whoʼswhoʼs gettinggetting thethe jobsjobs andand whoʼswhoʼs goinggoing toto needneed youryour their lifestyles change. (JUST MENTION THIS AD)* productproduct oror serviceservice THE DAILY JOURNAL IS ALSO I David Blossman, president of Abita AVAILABLE ON-LINE AT GetGet a “sneak“sneak peek”peek” aatt upcomingupcoming projectsprojects withwith oourur ddailyaily DJCDJC SneakSneak PreviewPreview emailemail alertalert DJCGulfCoast.com I Brewing Co., founded in 1986, says the com- *New Subscribers Only GetGet thethe firstfirst leadsleads onon NewNew ProjectsProjects outout forfor bidsbids I pany has always attracted younger employees GetGet industryindustry updatesupdates andand moremore businessbusiness buildingbuilding opportunities!opportunities! who prefer living closer to New Orleans. ButBut donʼtdonʼt taketake ourour wordword forfor it,it, checkcheck itit outout forfor yourselfyourself – onon usus – andand seesee howhow youryour companycompany cancan profitprofit fromfrom itit asas well!well! About 30 of the firm’s 85 employees com- ToTo SubscribeSubscribe CallCall BBeckyecky NaquinNaquin aatt 5504-293-921904-293-9219

46 September/October 2012 northshore sept-oct12 38-52_Layout 1 8/14/12 1:32 PM Page 47

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21,535 St. Tammany Parish residents who commuted to work in Orleans and Jefferson parishes in 2010. N Cataract Surgery with advance technology lens options 6,334 N Comprehensive Eye Exams N Professionally Fit Eyewear Jefferson and Orleans parish residents who com- muted to St. Tammany Parish for work in 2010. N LASIK Surgery N Diabetes Source: Greater New Orleans Community Data Center N Cosmetic Procedures N Macular Degeneration N Eyelid Surgery N Ocular Nutrition mute from New Orleans to the Abita Springs brewery every morning, about a two-hour round trip. Some brew house employees start work as early as 4 a.m. Blossman says the company has lost a handful of employees to the travel time over the years, but the effort to keep employees has gotten a lot easier. For one, the drive is against regular rush hour traffic. “There is a big difference between stressful driving and non-stressful driving,” Blossman says, adding that solid benefits and a good dose of understanding, such as when employ- ees are running late because of fog on the Causeway, help keep them around. But Blossman notes a lot comes down to company culture with the new generation of workers. Most are willing to commute to unique job for a company that shares their mis- sion, in Abita’s case, making good beer, he says. Wake Up! Connaughton at Innovative says he’s see- IT’STIMETOGETSERIOUSABOUTBUSINESS ing the same as the company scours markets from San Francisco to Boston for talented graphic designers. He notes that a 45-minute commute in either of those markets is fairly Subscribe now and get the Book of Lists typical and fewer prospective employees are valued at $115 as part of your paid order. concerned about commuting outside the city. “They don’t care if they have to drive to Call 800-451-9998 have the quality job that they want,” Connaughton says.• to order your subscription and save up to 60% off the newsstand price!

September/October 2012 47 northshore sept-oct12 38-52_Layout 1 8/14/12 12:13 PM Page 48

FYI Openings Edward Jones financial adviser Tyler Gugliuzza has opened an office at 2051 E. Gause Blvd., Slidell New Castle Federal Credit Union has opened a branch at 1402 Gause Blvd., Suite D. Brewster Commons at River Chase, a luxury apartment community, has opened at 16309 E. Brewster Road, Covington. Bonnie C’s Cafe has opened at 1768 Front St., Slidell. New Orleans Firemen Federal Credit Union has opened at 1512 Gause Blvd., Slidell. The people of St. Tammany Chuck E. Cheese’s has opened in Covington at 69252 Highway 21. People Dumlao, Lemuel Jenkins and James Joyce to its medical staff. Awards Dwan Long has been hired as a pediatric nurse practitioner at Slidell St. Tammany Hospital Foundation has recognized David Briggs and Carolyn Memorial Hospital. Briggs as its top 2011 donors. Dr. Richard Casey has been appointed vice chairman of the department of medicine at Lakeview Regional Hospital. Accounting Laurie Panzeca has been appointed executive director of LaPorte CPAs and Business Advisors has the Slidell Memorial Hospital Foundation. named Steve Millet vice president of tax serv- ices and promoted Kelly Wursteisen to vice Law president of audit and assurance in its The Maritime Law Association of the United States has named Covington office. Chaffe McCall partner Hal Watson second vice president. Hal Watson Steve Millet Kelly Wursteisen Banks Real estate Bank of New Orleans has Coldwell Banker named Paxton Fellers busi- TEC has named ness development manager in Donna Belcher, its Covington branch. Jean Claire First Bank and Trust has Cleveland, named Brandon Faciane vice Brenda Kiefer, Donna Belcher Jean Claire Brenda Kiefer Patrick Park president and commercial rela- Paxton Fellers Brandon Faciane Erin Williams Patrick Park and Cleveland tionship manager and Erin Ralph Tankersly agents in its Williams banking officer and branch manager of its Covington branch. Covington office and Paulette Gulf Coast Business Credit has named Adam Landry a business develop- Burke, Valerie Chatelier and ment officer in its Hammond office. Stephanie McKeough agents in its Mandeville Beau Chene office. Health care Latter & Blum Realtors has Slidell Memorial named Deborah Hannon an Hospital has agent in its Mandeville office. Ralph Tankersly Paulette Burke Valerie Chatelier named Sandra Ron Lee Homes has named Badinger chief Chris Lee superintendent. financial officer. Patriot Title has named Linda Lakeview Larkin marketing manager. Regional Medical Sandra Badinger Dwan Long Richard Casey Laurie Panzeca Kathy DeLatte, sales man- Center has welcomed Drs. Ivory Crittendon, Andrea Garaudy, Jessica ager of the Gardner Realtors Gonzalez, Basil Shah, Isolde Butler, Michael Finn, Virendra Joshi and office in Folsom, has been Lauren Richey to its medical staff. appointed the additional role of Debra Hannon Linda Larkin Kathy DeLatte St. Tammany Parish Hospital has named Drs. John “Chip” Davis Jr., Mae sales manager for the Hammond office.

Send us your people news North Shore Report welcomes submissions for Around the Parish. To be considered for inclusion in a coming issue, information must be received six weeks to the anticipated publication date, which is the first day of the issue month. Submissions, including photographs, are published subject to space availability. Photos submitted by email should be in color and in .jpg format. Black-and-white photos will not be published.

Please email all submissions to Duncan Brown at [email protected], or call (504) 293-9203 for more information.

All photo attachments and submissions must include the subject’s name.

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Membership with the St. Tammany West Chamber is an investment in the region’s business community today and for the future. It offers instant access to a network of over 1,000 businesses and their nearly 30,000 employees. With four investment levels, each offering an array of benefits, you are sure to find one designed to benefit your business. Join our efforts today for continued economic growth in St. Tammany West!

OurOur ChamberCChhamber ofof CommerceCCoommerce | OurOur CCommunityommunittyy

98589232169858923216 | SSTTAMMANYCHAMBER.ORGTTA MM ANYCHA MBER.ORG 610610 HHOLLYCRESTOLLYCREST BLVD.,BLVD., CCOVINGTON,OVINGTON, LLAA 7704330433

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To Advertise Your Residential or Arriving daily on your computer! Commercial Property contact Daily Update JACLYN MEITH 504.293.9229 [email protected] CASSIE FOREMAN 504.293.9222 [email protected]

FREE Register today www.northshorereport.com www.neworleanscitybusiness.com/dailyupdate.cfm

50 September/October 2012 northshore sept-oct12 38-52_Layout 1 8/14/12 12:09 PM Page 51

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The LaRocca Team Northshore Millwork, LLC Cell (985)869-0954 Office (985)727-7102 www.mandevillehomesales.com

Patrice, Nick & Linda LaRocca FEATURED PROPERTY

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www.edwardjones.com Member SIPC In The Neighborhood? Let’s Get to Know One Another.

New to the area? Unfamiliar with the Edward Jones way of doing business? Take an hour or so to learn how we work with millions of individual investors. Together, we can create and implement an investment strategy designed to help you achieve long-term financial goals. We customize our recommendations based on our clients’ current situations, objectives, and risk tolerance.

Call or visit today to schedule an no-cost, no-obligation portfolio review. Edward Jones ranked “Highest in Investor Satisfaction with Full Service Brokerage Firms” according to the J.D. Power and Associates 2012 Full Service Investor Satisfaction StudySM.

Edward Jones received the highest numerical score among full service brokerage firms in the proprietary J.D. Power and Associates 2012 Full Service Investor Satisfaction StudySM. Study based on responses from 4,401 investors measuring 16 investment firms and measures opinions of investors who used full-service investment institutions. Proprietary study results are based on experiences and perceptions of consumers surveyed in February 2012. Your experiences may vary. Visit jdpower.com.

Back to College?

SHOP & SAVE on gently used apartment furnishings, including:

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