women’s Issue 3 GUIDE TO BUSINESS March 2017

CONNECTIONSCONNECTIONS LeadingLeading WomenWomen andand thethe TechTech EvolutionEvolution

SPOTLIGHT: WomenBizPH Tech Tools Empowering Women Groups at ASEAN Women Entrepreneurs and Tips 20 TABLE OF CONTENTS

2 FOREWORD 17 LEAD Looking Back and BPW Looking Forward Carving a Space for Women A message from Chiqui Escareal-Go, President of 18 LEAD Women’s Business Council SPARK Lighting the Way for Filipina WOMENBIZPH Entrepreneurs 3 WOMEN TO WOMEN BOARD ASEAN Outlook 19 SPECIAL FEATURE WomenBizPH gives advice Artisanal Innovations to women entrepreneurs on Pacita “Chit” U. Juan Growing from traditional to CHAIRPERSON expanding to the ASEAN competitive market. Carolina “Chiqui” E. Go 20 LEAD PRESIDENT 4 TRENDING Network for Enterprising The New Digital Market Women Atty. Benedicta “Dick” D. Baladad Creating social conversations Breaking Ground VICE PRESIDENT and brand engagement 21 LEAD Maria Aileen “Mylene” R. Abiva 5 SPECIAL FEATURE Women Corporate Directors SECRETARY The FELTA Story Diversifying the Corporate Field Changing Together in a Maria Montserrat Changing World 22 LEAD “Monette” I. Hamlin Filipina CEO Circle TREASURER 6 TECH Shattering the Corporate Glass 0-2-0 Success Ceiling Kathleen “Maymay” S. Liechtenstein Discover the challenges and Yolanda “Yoling” C. Sevilla opportunities in e-business SPECIAL FEATURE Evelyn R. Singson platforms. 23 GREAT Women TRUSTEES Advocating sisterhood in the 8 TOOLS supply chain Aurora “Boots” G. Garcia Tech Drivers ADVISOR New applications are changing NETWORK the way everyone does business. 24 ASEAN Women Entrepreneurs’ Network *** 10 GROW Creating an ASEAN Business Strengthening Business Connection Bonds Ma. Elena Fontanilla Key agencies, programs, and EDITOR-IN-CHIEF WORK-LIFE BALANCE initiatives provide support to 30 Gen Z 101 economic empowerment of Goldweene Quetulio Parenting tips for your digital MANAGING EDITOR women. natives Faye Valencia LEAD 12 WORK-LIFE BALANCE COPY EDITOR 20 Years of WomenBizPH 31 Safety First Two decades that changed How technology helps keep Vanessa Gatongay the face of Filipino women in women safe ART DIRECTOR business Alu Aluzan-Aran DIRECTORY LEAD 32 16 Connecting Women Ann Kuy PHILWEN Directory of Women’s Guide to Leslie Lee Becoming stronger together Business Jing Lejano Nana Nadal Anna Sison-Soriano women’s Samantha Ramos-Zaragoza Issue 3 GUIDE TO BUSINESS March 2017 WRITERS

Flordeliz Rañola ON THE COVER: PHOTOGRAPHER Maymay Liechtenstein, Evelyn Singson, Yoling Sevilla, Dick Baladad, Boots Garcia, and Monette Hamlin; Special thanks to Ana Bobadilla CONNECTIONS (seated) Chit Juan and Chiqui Go and Russel Joy Rivera LeadingLeading WomenWomen andand thethe TechTech EvolutionEvolution Shot on location at Dusit Thani SPOTLIGHT: WomenBizPH Tech Tools Empowering Women Groups at ASEAN Women Entrepreneurs and Tips 20 FOREWORD

Looking back and Looking forward

n its 20th year, OWomen’s Business Council Philippines (WomenBizPH) continues to work on foregrounding economic enablement as an instrument for Filipino women to achieve true gender equality and to realize relevant gender diversity. Either by sheer example or grit, this involves prompting the traditions that shape how decisions are made by women at home or the can have an exciting showcase of best practices workplace, as well as the drivers that encourage that are women-led or women-inspired. voices to communicate their noble industry, Finally, we have been able to extend plus what is important to them and the next relationships and build networks among generations. fellow women in the ASEAN region and among WOMEN TO WOMEN This is ethics, passion, and influence at work— APEC economies where mutual exchanges of and when the women of the council come together knowledge, skills, and capabilities have built trust, for something they believe in, expect big things (or cooperation, and harmony. things that matter to women) to happen. As hosts of the ASEAN’s 50th anniversary, As the lead private sector partner of the we are again proud to co-organize the ASEAN Department of Trade and Industry, WomenBizPH women conference and events, together with has collaborated with many government the DTI and other government offices which we WomenBizPH gives advice to women entrepreneurs on expanding to the ASEAN market initiatives that focused on women and the have partnered with during the successful APEC economy since 1997. This includes providing Women and the Economy Forum (WEF) last “Know and platforms for mentorship, business matching, 2015. It is always an honor to be able to serve our “In doing any kind of business understand what networking, entrepreneurial and leadership country through such opportunities that focus on your customers development, and financing. themes closest to our hearts. (local or international), need and want. As policy advocates, we have embarked on a And so we are the Women’s Business creating a Think outside the series of research that focus on issues affecting Council Philippines. We will continue to initiate compelling value box. Be creative.” women’s productivity and contributions to and inspire ethics, to flame the passion and proposition is —Ma. Aurora Geotina-Garcia sustainable development goals so we can better commitment of nationalism, and to influence important so you “First, visit the recommend meaningful and relevant programs. change for the betterment of Filipino women in are differentiated yet relevant to your different ASEAN the economy for the next 20 years and more. customers. Therefore, understanding WomenBizPH also aims to continuously engage countries and get to your target market—especially in an “Be open to new ideas. society in discussions on the role of women know the culture—how ASEAN context—will include not just Seek opportunities. in various areas of interest including politics, similar or different having a grasp of their purchasing Innovate, innovate, agriculture, international involvement, social it is from yours. behavior (and what satisfies their needs and innovate…” enterprise, and even spiritual development. Then, make friends and wants), but connecting with them in —Benedicta “Dick” We remain consistent in organizing or giving and check who can a deeper, cultural way that gives pride Du-Baladad these talks that combine the personal and the CHIQUI E. GO be a good business (and value) to being ASEAN.” professional, fully aware that leadership is President —Chiqui E. Go partner.” inclusive, collaborative and has many facets so we Women’s Business Council Philippines —Pacita U. Juan TRENDING SPECIAL FEATURE The New The Story By ANN KUY Digital Changing Together in a Changing World

Market With a mission to provide its leadership and pioneering quality education through efforts through the introduction Creating social conversations quality teaching materials, of the latest technology FELTA Multi-Media relevant to schools. and brand engagement Incorporated (FELTA) has With the advent of the new evolved constantly to reflect millennium in 1999, FELTA By MARILEN FONTANILLA the changing needs of the made moves to incorporate academe. Known as the technology in learning. With the first purveyors of Philippine Margot Torres believes that brand conferment of LEGO Education t’s been 25 years since the World AUTHENTICITY authenticity is delivered when the educational materials, FELTA and INTEL Education of FELTA IWide Web forever changed how “Trust matters. A brand that message is real. “It connects when brought in the much sought it comes from real people with as their exclusive distributor we communicate and connect. The stays true to its values will be more after Encyclopedia Britannica real stories,” she says. McDonald’s in the Philippines came the Internet has grown to become an authentic,” Torres explained. “When Philippines released an online film and the Library on Science and realization that this was a integral part of everyday routine. up against a challenging crisis, about young Daniel Cabrera—a Technology, Math, Computer boy from Mandaue, Cebu who time to assist schools through Among the students who participate According to We are Social’s being truthful rather than giving Science, Engineering and was studying by the light of a training programs on how in the Robotics Program from K-12, Digital in 2017 Global Overview, generic motherhood statements in McDonald’s—and the MedTech Values Education videos. about 90 percent of them usually study education could be more fun Filipinos spend the most time a press release counts. ” student who took a photo and shared Science, Technology, Engineering, and it on Facebook. The post went viral President and CEO Mylene and interactive. Mathematics (STEM) in college. This is on social media out of 30 key worldwide. Offers for help poured in Abiva recalls the 50 years a loud call for what Mylene Abiva calls economies, averaging more than and McDonald’s pledged to give the Abiva’s excitement over a "science-oriented society of creative ENGAGED of the company’s constant three-and-a-half hours in a day. boy an allowance until high school. the company’s continuing critical thinkers." FELTA has kept itself “The market wants to be engaged reinvention to keep up with the relevant with instructional materials evolution is evident. She Apart from the digital with trend moves. What’s trending evolving educational landscape. geared to make learning and teaching The French fries post that came shares, “Change is the only more engaging, interactive, and efficient. revolution, the market mix is right now? The brand has to be agile These milestones were not up as soon as Miss France won the thing constant in this world. slowly changing. Millenials are and quick,” Torres cited. Miss Universe title was an example without challenges. Abiva says, FELTA continues to be fearless tech-savvy and tech-dependent, of brand “The company went through engagement. in introducing the latest and discovering brands through a capitalization and financial IMMERSED Social listening effective school technology robotics, e-books, educational influencers and now comprising inspires restructuring when the Asian Torres stated: “Customers want to for Philippine education. The content and robotics for the 25% of the population. Gen Z engagement. Financial crisis hit in 1998- experience the brand in new ways. financial investment on school physically challenged, and or Digital Natives—about 30% of 2000. In order for FELTA to They live for the experience. Why technology is a constraint for solar-powered educational the population—are self- aware, reach out to the educational not invite them into the world of the schools, but FELTA handholds devices. With a special eye on self-reliant and technology-innate, system, a marketing strategy brand?” As such, McDonald’s Lucky the schools to ensure that robotics (nationwide robotics communicating through images was reformulated to become and ICT management, as well Drive promo noted the ever-present USEFUL their investment on school and video generation. more effective and timeless.” as the planning of training traffic situation and sought to “There are many ways to use technology will have an impact programs for the organization In this evolving landscape, alleviate the situation with drive- technology in restaurants. It has Amid the fast-paced and lead to success.” and competition in world marketing has to find a way to thru freebies for lucky car colors on to fulfill a fundamental utility changes, FELTA implemented FELTA’s list of upcoming robotics), FELTA has stayed open social conversations and certain days. in everyday life,” Torres added. an efficient inventory system projects include artificial true to what they stand for— connect with the target market. Apps that simplify ordering can with a unique and personalized intelligence, Hololens, virtual First in Educational Learning Thought leader Margot Torres, OMNIPRESENT enhance the brand experience for distribution system for school reality, 3D content, advance Trends Always. executive vice president and With everyone working across customers. clients. The company sustained deputy managing director of five screens, advertisers need In today’s competitive business McDonald’s Philippines, discussed to be able to reach customers landscape, brands need to five points to drive social everywhere from TV, laptop, tablet Mylene Abiva highlights some of FELTA’s accomplishments over the understand how to organically connections and engagements to mobile. “Practice the art of years: the publication of Filipino Heritage, which was the first and reach their market through the only full color encyclopedia about Philippine history and culture; with these markets at The being everywhere,” Torres advised. digital sphere, while staying true to the introduction of audio-visual materials for classroom instruction Business of F&B Innovations food and LEGO Robotics for Basic Education K-12; the manufacture and conference. their roots and character. distribution of shockproof and water resistant tablets and computers; and content development for education devices.

4 Perspective matters TECH Deloitte offers a fresh approach to your most challenging decisions at: HeartOfWhatMatters.Deloitte

O-2-OSuccess Discover the challenges and opportunities in e-business platforms.

By MARILEN FONTANILLA

he Philippines has Tbecome a booming e-commerce hub. According to the Department of Trade and Industry’s Philippine E-Commerce Roadmap (PECR) 2016-2020, “The Philippines is currently estimated to have the fastest growing Internet population in the world, with recent statistics estimating 530% growth over the past five years. At US$1.15 DOT.COM BEGINNINGS CHALLENGES price, demand, distribution, and billion in 2013, Lanuzo says, “I’ve been beauty “Finding the right suppliers in marketing (among other things) the e-commerce blogging since I was in college. creating the kit was a challenge. to consider. Focus on creating industry is Eventually, as Project Vanity’s We wanted a beautiful pouch and a great product and then move projected to community grew, I was able to excellent printers to bring its as fast as possible to release it increase at a incorporate a company to run concept to life, but it was tough to your market. Calibrate as you compound annual ProjectVanity.com founder it with a bigger team and more finding suppliers for these at first. go along and as you learn more growth rate of and editor-in-chief Liz products and services.” She We learned that we really have about the market.” Lanuzo used to do online 101.4% during continues, “After we incorporated, to canvas and check against the marketing for a domain According to PECR, “As more 2013-2018. The firm, before moving on we launched the Project Vanity actual quality of the work versus countries measure the impact of B2C e-commerce to freelance for different Kit, a curated kikay kit full of the what is advertised,” she recalls. media agencies as a their Internet economy in relation market is projected team’s favorite beauty finds! It copywriter and project to their GDP, the action agenda to grow at 107.4% manager. Lanuzo calls allows our readers to try amazing THE E-COMMERCE GAME listed in PECR views e-commerce during the same their site a beauty portal products for less.” that allows visitors to learn Lanuzo elaborates on the as an economic growth enabler period.” and experience anything With Project Vanity getting business. “Shipping beats and the Philippines’ competitive beauty-related. It was in this about 350,000 page views and perfection. Many entrepreneurs advantage.” thriving digital 150,000 unique visitors every would focus on creating the most With a maturing e-commerce landscape that a month, it was an obvious choice to perfect possible product first, market, Filipina entrepreneurs number of ventures sell online. “We created a product without realizing that it’s already may just be a force to be reckoned have found success we know would be of value to our taking them so much time and with, as they conquer the digital in virtual space. Communications is at the heart of demographic, and it’s been doing money to create. Perfection is space armed with the right One such success story is Liz great for us so far,” adds Lanuzo. actually just one factor. There’s e-commerce and community. product and business plan. Lanuzo who started Projectvanity. —Meg Whitman, president and CEO of com nine years ago. Hewlett-Packard

6 7 TOOLS

RESOURCE MANAGEMENT Cloud computing has made it easier to work alongside employees from different areas, allowing for a more efficient use of time. Google has a number of useful tools such as Google Drive. Beyond the free cloud storage, it allows for convenient synchronization with other devices and interfaces with other Google apps such as Google Docs, Slides and Sheets to seamlessly put together presentations. Google Keep allows for shared notes and task lists within different groups, that enhances productivity. MAKING BETTER Asana Project Management BUSINESS DECISIONS maximizes the efficiency of employees by creating different tasks and assignments that are given to Business decisions have to be based on individuals or specific sales groups, solid data and market research. Video setting reminders in order to meet conferencing, social media forums, and deadlines while keeping track of the online surveys are the more common workflow and progression of projects. sources for data gathering, but the proper platform can help improve the decision- PROBLEM SOLVING making process. Improved hardware and smarter apps allow businesses to have extensive data banks Mobikon, a leading customer engagement for analysis, forecasting, and analytics platform for the hospitality TECH Drivers and planning. Tools like industry, recently launched its entire New applications are changing the way 7Shifts offers both online product suite for the Philippines. This scheduling software includes the: everyone does business. and mobile apps, which • mEngage—a single dashboard analytics cater to restaurants. It platform for CRM; By ANNA SISON-SORIANO manages schedules of • mConcierge—a notification and alert app that staff availability, shift manages operations and customer experience changes and requests for from ordering and reservations; and leaves, allowing for easy n the midst of the fourth industrial revolution, Discover how some digital tools provide convenient communication between • mCampaigns—an in-depth marketing Irunning a business has shifted from the old and multi-purpose business solutions, improving managers and their staff. platform for restaurants and mFeedback, paradigm of proven business models. Today’s business in several ways: which allows for real time diner feedback. businesses demand innovation driven by information The unique feature about the platform lies CUSTOMER SUPPORT technology, translating into smarter apps. in its single dashboard, which engages MARKETING Customer access has broadened with the customers across digital channels, which Indeed, the World Economic Forum’s Global Web pages have become the new communications dawn of information technology, spanning includes Ordering, Reservations, Website, Challenge Insight Report, The Future of Jobs, states: and marketing arm for most businesses. Internet multiple channels from telephone, email, social Feedback, Campaigns, and Loyalty. “Technological drivers of change are mobile internet marketing with online advertising has proven to be media, websites, and more. The right customer and cloud technology, which enables more efficient more accurate in reaching the target audience, and relationship management systems can help Compared to downloadable apps, Mobikon delivery of services and opportunities to increase building a marketing campaign based on their online businesses understand customer behavior. is a B2B platform and focuses on providing workforce productivity; and advances in computing habits. a strong platform for F&B operators Hubspot CRM provides small businesses with power and big data sets systems in place that makes to engage their customers, build real Among these new marketing tools is Clickfunnels, an ideal customer relationship management tool, sense of the unprecedented flood of data these time insights, and re-target them more an app that enables users to create and personalize which lessens data entry through auto tracking of innovations generate.” efficiently. The cloud-based platform is their own web pages according to specifications and customer interactions (via email, social media, or plug-and-play and easily managed, with As information technology evolves, more business offers different kinds of funnels (representations or mobile calls). It efficiently organizes the database tech and on-call support provided by the tech tools are now readily available with just a few visual models that incorporate steps aimed towards of contacts and potential clients and updates the local partner. clicks of a mouse. Businesses have embraced the selling or marketing the users’ products and/or sales team of on-going transactions, then informs innovation paradigm by utilizing technology to create services). them of possible leads. efficient changes.

8 9 GROW

for Competitive SMEs and the ECHOsi Foundation (Empowering Communities with Hope and Opportunities through INVESTING IN Sustainable Initiatives). Strengthening Through this initiative, skills are WOMEN strengthened and unity and collaboration built through women mentoring women The what, why and how not only within the country but also among the ten ASEAN nations. With ECHOsi Foundation as a private partner, the aim is to produce sustainable quality products that preserve culture through BUSINESS these platforms: economic empowerment, WHAT protect intellectual property rights, better Improving women’s market access, and skills and capacity economic participation, building. Empowering women and enhancing women’s voice in sustaining culture and traditions are the decision making and Bonds two end goals of this collaboration. leadership’, and influencing Key agencies, programs, and initiatives provide the private and public sector By ANN KUY environment to promote support to economic empowerment of women. INVESTING IN WOMEN INITIATIVE women’s economic The Australian Government, through empowerment. the Direct Aid Program (DAP), is intently his year, International Women’s Day on March 8, Network (AWEN), Women’s Business Council focused on the economic empowerment WHY WHERE of women. Working with the public and T2017 focuses on “Women in the Changing World of the Philippines and Philippine Women’s To catalyse inclusive Philippines, Indonesia, private sector, a new economic program of Work: Planet 50-50 by 2030.” As the business Economic Network (PHILWEN) hold hands towards economic growth and poverty Vietnam & Myanmar landscape evolves, women have to cope with the forces accomplishing the initiatives of Go Negosyo's called “Investing in Women” will be a reduction in SE Asia. that affect the workplace. Globalization, technology, “Kapatid, Angat Lahat” launched last August 1, 2016. Manila-based ASEAN region initiative, new economic policies, and more have a significant Now tagged as "womenpreneurs"—short for “women providing the needed economic boost for impact on women’s economic empowerment. entrepreneurs”—women in medium and large women entrepreneurs in the Philippines. HOW corporations can make their mark not only in the Amid all this, the country continues to be a hive As Australian Ambassador to the Establishing and supporting Partnering with government boardroom but most especially by touching the lives for dynamic and creative businesswomen. Business Philippines Amanda Gorely explains, "It b u s i n e s s c o a l i t i o ns on gender lens economic regulatory of small and micro entrepreneurs. It's the "Big Sister” has become more women-inclusive, thanks to involves a number of different aspects committed to gender equality reform and women's economic helping her “Little Sister.” empowerment programs and initiatives that seek the economic and is in the process of being developed Working with empowerment of women. In Grant Thornton’s report, During Go Negosyo: Inspiring Stories of Women now. One of the key parts is to identify a A d v o c a t i n g Women in Business 2016, the Philippines boasted of Entrepreneurs book launch, Vice President Leni number of business partners—companies i mpact investors and building a business case for 49% of companies with women in senior roles, with Robredo issued a challenge to womenpreneurs, saying, in the Philippines who can work closely to increase investment in women’s economic empowerment women’s SMEs only 9% of companies having no women in senior “What the women on the fringes of the society need with us as part of the initiative, who can management positions. is mentoring. There is power in the mere thought that implement policies in their workplaces, someone like you would care enough. There is power which will increase the economic participation of women. The Philippines BY 2020 THE MENTORING APPROACH TO in the idea that you would take time for them." has some very strong women in the ENTREPRENEURSHIP private sector as well and this provides a More businesses achieve National counterparts take In close partnership with ASEAN 2017, the USAID's GREAT WOMEN IN ASEAN gender equality in their good step forward." steps towards removing Philippine government and the Department of Trade The United States Agency for International workplace barriers to women's and Industry (DTI), Go Negosyo supports the nation Development (USAID) is “the principal arm of the Australia's active support for women economic empowerment in bringing about change by focusing its efforts United States Government that offers technical and entrepreneurs promotes female on mentorship through the “Kapatid, Angat Lahat” financial assistance to partner countries, such as participation not only in social and Impact investment in Public attitudes are more women’s SMEs has program. With the exponential growth in both the Philippines, and the citizens of those countries.” cultural activities but also specially in supportive of women’s increased economic empowerment quantity and quality of women entrepreneurs in It's an agency that has been empowering women economic development. the country, Go Negosyo's focus on inclusive growth up the value chain through the one ASEAN brand covers the promotion of women. called GREAT Women (Gender Responsive Economic A ‘full-potential’ scenario in which women participate Action for the Transformation of Women) in ASEAN. in the economy identically to men could add 30% to Aside from the consistent sharing of success This is in partnership with ASEAN SME Working Investing in Women Initiative’s brochure annual GDP in East and South East Asia in 2025 above stories of women, the ASEAN Women Entrepreneurs’ outlines the component’s to this platform. a ‘business-as-usual’ scenario Groups (SMEWG), US-ASEAN Business Alliance Sourced from the Australian Embassy in Manila (McKinsey Global Institute, (2015). The Power of Parity: How Advancing Women’s Equality Can Add $12 Trillion To Global Growth.)

10 LEAD WomenBizPH is all about continuing the conversation and coming up with a network of likeminded women who want to be part of the solution to issues that matter. President Chiqui Escareal-Go asserts, “With women there are no egos. We just get things done right now. This is an action-oriented group of women.”

20Years of WomenBizPH Two decades that changed the face of Filipino women in business

By MARILEN FONTANILLA

n any organization, it is always about what you PAST AND PRESENT “Ican give, not what you can take.” This is the belief WomenBizPH is still going strong, 20 years after that has firmly guided Chiqui Escareal-Go in her role it was established in 1997 as a platform to address as the current president of the Women’s Business women’s issues in business and to discuss possible Council Philippines (WomenBizPH). She is still amazed policies that could be endorsed to government bodies by the members who showcase the best examples of and help women through business-focused solutions. mentorship, as they selflessly take the lead and offer The advocacy group is composed of the country’s top their expertise in various government and business women business leaders and entrepreneurs—an active partnerships that deal with women’s issues. force in looking for solutions to challenges women generally face in the conduct of their business. It

12 LEAD ACHIEVEMENTS

• In collaboration with promotes women-led and women-owned enterprises same. With education and reproductive health issues, “Issues like violence against women and human trafficking can be the Japan International through networking and technology. not a lot has changed. But the awareness is greater, solved if we provide economic empowerment. We are fighting for the Cooperation Agency (JICA), because the network is wider, deeper and bigger.” women entrepreneurs at the micro, small, and medium enterprise level WomenBizPH developed “There were a lot of power women then,” Go modules on entrepreneurship and formalizing mentorship,” Go states. continues. “Senior women were establishing the way training, like the Business for us, to make it easier to get to where we are today. FORGING THE FUTURE WomenBizPH currently has around 30 actively registered Start-up Course (BSuC) and We are standing on the shoulders of giants.” WomenBizPH recognizes that part of its task is to members, maintaining its status as a by-invitation only group. Go the Business Improvement, back research projects that would help establish the points out: “Lots of women do want to be part of it but we want to Survival, and Expansion While the issues may have been more politically foundations that can advocate for the right policies. make sure that it is a right fit with what each member can give.” Course (BISEC). These volatile during the post-martial law era, the Go explains: “Melissa Gates said that to close the Indeed, the group aims to have other industries represented, such modules, first given in March intervening years have created more dynamism. More gender gap, we have to close the data gap. The thrust as agriculture. 1999 at the Women’s Center enablers emerged and there were more conversations will be on more economic research, focusing on in the Technical Education about relevant and ongoing concerns. “Before, there The past two decades have kept WomenBizPH constantly women in business and a plan for a research center.” and Skills Development was more exclusivity, but direct networking with the evolving, constantly seeking answers to important questions and Authority (TESDA) helped government enabled the ecosystem to be transferred In the future, Go states WomenBizPH plans issues that face today’s women. In this sense, it has already ensured boost TESDA’s program of to the present time and that has been sustained. Now, to do research on the economic contributions its legacy of female empowerment. promoting entrepreneurship we’re dealing with globalization and technology, which of housewives in order to quantify the value of • The organization was cited makes us more equipped to pass on our legacy to the their work. She quips, “How do you quantify this by the Bureau of Gender next generation,” says Go. contribution to the economy? This is part of the Equality — which operates ASEAN study on women’s contribution to economy However, Go admits that certain issues have not under the auspicses of the and gender ranking at home.” International Labor Office in changed. She relates, “The level of empowered women Geneva, Switzerland — as at the forefront of leadership still have the same For WomenBizPH, empowering women lies in among best practices in economic empowerment. passion and commitment but the issues are still the the workplace on “Enabling Women’s Businesses to Flourish.” APEC Women and Economy Forum in 2015 • It blazed the trail for the generation of benchmark data on Asian women in business through the conduct of a Three-Country Study (Malaysia, Thailand, and the Philippines) in partnership with the Asian Institute of Management, the Meeting with DTI Secretary Ramon Lopez WomenBizPH Breakfast Forum with Global Summit of Women President United Nations Development Irene Natividad Programme, and the United Nations Office of Project Services. • In 2015, WomenBizPH saw the completion of 1997 2008 2009 2013 2014 2015 2017 the study undertaken by De La Salle University, Women’s Business Became the Started the periodical With SGV Foundation, DBP launched Participated as the The private entitled “Inventory of Council Philippines was international mentoring event, Women jointly published a a special loan private sector partner sector partner Entrepreneurship Studies formed to provide a partner for the Mentoring Women, with over book that celebrates for women of the Department of for ASEAN in the Philippines”—a platform to hear about Global Summit 200 women participants at the achievements entrepreneurs Trade and Industry hosting of the comprehensive inventory of women’s issues in of Women the first talk of the country’s top called ILAW and Philippine 50th anniversary women’s entrepreneurship business and to discuss women entrepreneurs, (Inclusive Commission on and AWEN studies in the Philippines possible policies that Aspirations & Lending for Women in the chairpersonship to serve as a resource for could be endorsed to Inspirations: Filipino Aspiring Women Organizing Committee policymakers, government government bodies to Women Entrepreneurs, Entrepreneurs), of the APEC Women agencies, NGOs, and other help women in general, written by Jessica Zafra conceived with and Economy Forum research institutions in their through business- the assistance of held in Manila decision-making concerning women’s entrepreneurship focused solutions. WomenBizPH policies and programming.

15 LEAD LEAD

BPWMakati PHILWEN Carving a Space for Women Becoming stronger together “For PHILWEN, we want to become By NANA NADAL the go-to in our country for women in business,” PHILWEN Chairperson By MARILEN FONTANILLA Ma. Aurora Geotina-Garcia clarified. usiness and Professional Women (BPW) Makati was Bestablished in 2013 as one of the Philippine chapters of the 98-country strong and 87-year-old International Federation of Business and Professional Women. he need for a better, stronger She explained, “One, we have fora; improving the numbers Twomen's group served as the strength in numbers with each of diverse corporate boards, “It is a space where the younger people could come foundation of the Philippine organization’s wider range and and engaging more women to together,” describes Jeannie Javelosa who chairs the Women’s Economic Network reach. Two, we are able to network have significant participation in group and refers to herself as “the bridge between (PHILWEN). The group's amongst ourselves and able to do industry and the corporate world, the veterans and the next generation.” She explains, chairperson, Ma. Aurora joint work through collaboration. and in the MSME community. “Their issues are a little different from ours. It’s Geotina-Garcia, recalled, Thirdly, we are able to represent coming to a nice balance because we’re also listening. “PHILWEN doesn't have to do all “We wanted to aggregate the and address the concerns of a You can’t be a bridge to something new if you cannot the things, since each organization Torn Between Two Loves: Talk on Balancing Career and organizations espousing women's wider group of women.” understand the new.” Relationships at A Space Gallery. has their strength. There’s a empowerment.” L-R: Niña Terol (BPW Makati founding member), Chiqui PHILWEN has a focused agenda different approach for everything,” Javelosa went on to say, “There’s a natural Escareal-Go, Riva Galveztan, Jean de Castro, Monette Hamlin The founding members to influence policies for economic Garcia said, emphasizing the mentoring link with the more experienced are comprised of six women’s empowerment. This includes strengths of this network, “Once members of the Women’s Business Council of the groups that advocate economic engaging various government we have proven this model works, Philippines.” This comes into play through the women’s rights, financial planning, career transition, empowerment at various levels. agencies such as the Philippine then we plan to invite more various activities of the organization, mostly talks in entrepreneurship, technology, leadership, and “We can't claim to have covered Commission on Women for the groups from different sectors like intimate settings of 25 persons or so. Some of the community service. the entire spectrum but these six optimal use of the Gender and agriculture.” past topics discussed include work-life integration, Regular sessions of “Night of Nothing”—gatherings members do represent the top Development (GAD) budgets Garcia expressed a positive where there is no set agenda except to connect—has sectors of women's groups,” Garcia of LGUs, national government outlook for PHILWEN’s future. allowed for a deeper bond amongst the participants. further described the network they agencencies or NGAs, and other “Every challenge is an opportunity. Javelosa points out: “Where else can you have a CEO created. government instrumentalities; When you are trying to achieve the of a multinational talking to you?” representing Filipino business From young entrepreneurs same goals, it will come naturally,” women in ASEAN and APEC BPW Makati adheres to and promotes the Women's to seasoned executives—as well she adds. meetings and global economic Empowerment Principles: establish high-level as middle management and corporate leadership and gender equality; treat all young professionals—PHILWEN’s Night of Nothing at A Space Kitchen women and men fairly at work—respect and support members include the Network for L-R: Mazhiel “Maze” Mercader, Angelica Umali (BPW Makati human rights and non-discrimination; ensure the Enterprising Women, Business VP), Beatriz Lim, Arianne Saga, Imelda Canuel, Cherry Kho, Jeannie Javelosa (BPW Makati Chairperson), Jenifer Tayobong health, safety, and well-being of all workers; promote and Professional Women Makati, education, training, and professional development for Samahan ng Pilipina para sa women; implement enterprise development, supply Reporma at Kaunlaran, lead chain and marketing practices that empower women; convenor Women’s Business promote equality through community initiatives Council Philippines, as well as and advocacy; and measure and publicly report on seasoned business leaders of progress to achieve gender equality. Filipina CEO Circle and Women PHILWEN is already in the process of incorporating, after officially signing the Corporate Directors Philippines. Memorandum of Agreement last October 2016, and already gearing up for the year “The empowerment angle comes from being whole. ahead. Present at the signing were (from left to right standing) Beatriz Lim (Managing Before you can succeed, you have to be whole. There Garcia laid out how PHILWEN Director, Team Asia), Raquel Cagurungan (Filipina CEO Circle, Inc.), Farah Alvarado (Network for Enterprising Women), Atty. Dick Du-Baladad (VP, WomenBizPH), is focus on what am I really and the wholeness of plans to make effective changes Jenny Lind Elmaco (Trustee & Executive Director, SPARK Philippines), Sharon yourself as a woman, on how to balance the EQ and in the economic landscape. Dayoan (Women Corporate Directors). From left to right seated, Jeannie Javelosa the IQ,” says Javelosa. (Chairperson, BPW Makati), Cristina Concepcion (President, Filipina CEO Circle, Inc.), Myren Garcia (Founding President, Network for Enterprising Women), Boots Garcia (past Chair & Board Advisor, WomenBizPH), Vicky Garchitorena (Founder and Trustee, SPARK Philippines), Chit Juan (Co-Chair, Women Corporate Directors). 17 LEAD SPECIAL FEATURE

artisanal SPARKLighing the Way for Filipina Entrepreneurs INNOVATIONS By NANA NADAL Growing from traditional to competitive By ANN KUY

What does it take for a sustainable lifestyle store to stay on top of product innovation?

ECHOstore Sustainable Lifestyle defines itself as a social enterprise and retail store carrying green, fair trade products created by marginalized communities from all over the Philippines. The first eight years of trailblazing the artisanal life and promoting local producers allowed ECHOstore the privilege of growing alongside the local artisanal industry. Reena Francisco, ECHOstore president and sustainable living At the launching of Likhang Pilipina From L-R: Rowell Recinto, management consultant of Amanita Centre Inc; Lorna Fabian, vice advocate, affirms this. "We help small producers from all over the president Leasing Department of Araneta Centre Inc.; Amelia Zorayda Alonzo, SPARK board of trustee; Emma Asusano, OIC regional country primarily because of our work with Philippine Commission director DTI; Senator Risa Hontiveros, Likhang Pilipina guest speaker; and Victoria Garchitorena, SPARK founder and chair on Women and the GREAT Women project. Then, we also have small producers who approach us with their products. We taste the products and see if these would sell well to our customers," ith their belief that women should get involved their networks, and working with those who share she says.

Win governance and participate in our nation their mission. “We go wherever help is needed. You More ECHOstore outlets were opened since then, making Reena Francisco of ECHOstore Sustainable Lifestyle and community’s affairs, SPARK or Samahan ng mga never know who needs help,” she says. them easily accessible to producers in the south like Cebu and shares her thoughts on how to stay ahead sustainably. Pilipina para sa Reporma at Kaunlaran, stands on two Davao. The next ECHOstore outlets will be in Cagayan de Oro and “Being open to suggestions and innovations is SPARK’s current focus is the recently-opened important. Be open to change.” pillars: gender and development (GAD), and women Baguio City. Likhang Pilipina retail outlet in Ali Mall, Cubao—a empowerment and women entrepreneurship. partnership with the Department of Trade and ECHOstore is a haven to small suppliers, as it aims to be a On the GAD side, SPARK works with government Industry, the office of the Vice-Mayor venue for products that are made from the heart and not just agencies and local government units for training on Joy Belmonte, and Araneta Center. The store shelves for profit. Francisco likewise cites its openness to change and the guidelines of the GAD law, which mandates that carry a variety of goods produced by women such as innovation as the driving force of its success. Moreover, its 5% of all government funds must be used for GAD scented candles, hand towels, leather shoes, fashion wholistic approach to entrepreneurship ensures that there are to ensure that women have equal participation and accessories, and food. And they’re looking for more benefits for both the small suppliers and the people who buy their opportunities, are not harassed, and not discriminated items to sell. “Women-owned micro and small products. against. “Unfortunately, most government agencies enterprises and women livelihood programs that For ECHOstore, the concept of sustainable living is a lifelong don’t know what to do with the allotment and they are have no market can find a venue here. I think this is commitment. called out by the Commission on Audit for not using something that can really open doors for so many Together with the support and assistance of government it properly or not at all,” explains Vicky Garchitorena, women, especially those who have dreams but do not offices like the Department of Science and Technology, who founded SPARK in 2012. know how to achieve them,” Garchitorena offers. Department of Trade and Industry, and Department of Through collaborations with government agencies For the women empowerment and women Still in the pipeline are training sessions on skills Agriculture—that have crafted programs to help small and artisanal producers, ECHOstore has been steadily innovating product design and composition. Their entrepreneurship aspect, SPARK has conducted relevant to building a business, such as financial entrepreneurs improve their techniques—ECHOstore also make suggestions for niche market needs or specialty market demands range of products include local vinegars and coffee. several programs in partnership with various literacy and packaging design. A monthly mini trade They have coconut-based products such as butter, from gluten-free, fat-free, and sugar-free products to the use of international funding agencies and local foundations. and tourism expo featuring the different provinces is nectar syrup, chips, flakes, and flour. There are biodegradable packaging. spices such as sea salt, peppercorn, and chili flakes The circle of changemakers and servant-leaders is also on the drawing board. as well as bottled seafood favorites like tuyo, dulong, relentless in finding resources—always open, tapping With the growing demand for green products, Francisco and tawilis. They also have healthy chips in veggie, encourages artisanal producers with these words: "Dream big and cassava, kamote, mushroom, and other variants. see what you can aspire to become!" 18 LEAD LEAD

NETWORK FOR

Enterprising Women Corporate Directors Diversifying the Corporate Field

Women By SAMANTHA RAMOS-ZARAGOZA Breaking Ground

By NANA NADAL iversity: it’s a common The Philippine SEC’s The Code WCD Philippines supports the WCD Dword heard throughout of Corporate Governance For Foundation’s belief that corporations our generation. It encompasses Publicly Listed Companies carried with a diverse population and (more) couldn’t believe that my P5,000 start-up business inclusion, collaboration, and its out in January 2017 explains women on boards will outperform influences. Women Corporate how diversity is a move to “avoid their competitors in bringing higher “Iis now the bread and butter of our family. From shareholder value. Top photo shows its the seminars, I began to dream big,” recalls May De Directors Foundation (WCD)—a groupthink and ensure that members comprised of global business Vera of Sweetblooms Pastillas. global organization powered by optimal decision-making is elite (from L-R, seated) Tessie Sy- the world’s influential women achieved.” Dayoan adds, “We think Coson (Chairwoman, Banco de Oro), “They gave me the necessary breaks and Susan Stautberg (Founder, Woman and business elite—believes that with this development, now is Corporate Directors), and Vivian opportunities to enhance my confidence and expand in the capacity of this word the most opportune time for WCD Yuchengco (Director, Philippine Stock the business. The women inspire and help each other for worldwide corporations. to be active and gain momentum, Exchange) with other members. in meeting challenges in the business,” relates Judith The ladies of NEW at the SME Business Clinic, organized by “We saw the need to push for to tap the women business leaders Cinco of Imagere Watch Store. MAP and PLDT SME Nation gender diversity in the boards of in the Philippines and increase solutions, provides platforms of These ladies are just a few of those whose lives companies. Studies have shown the representation of women in turning ideas into actions, and were changed when they joined the Network for that companies with diversified corporate boards.” holds worldwide trainings and membership in its board of conferences. Enterprising Women (NEW). Established more than With 75 chapters worldwide, directors do better in business a decade ago, NEW provided a venue for aspiring WCD’s mission is to build To date, the global effort has and we think that it is time to and existing women entrepreneurs to share thoughts, communities globally. According helped place more than 500 push for increased representation talents, skills, and experiences to achieve success. to WCD Foundation chair and women on large public and private of women in corporate boards,” Through an annual conference and monthly get- CEO Susan Stautberg, WCD aims company boards and advisory says WCD Philippines’ co-chair togethers, best practices are exchanged among women to utilize leadership and best boards. WCD Philippines, as an Sharon Dayoan, who serves as from ages 21 years old to past 50 who are in charge practices in corporate governance active chapter, will join the Global KPMG R.G. Manabat & Co.’s vice of a wide range of businesses—from electronics and to expand the organization’s Institute in New York and the Asia importation, to schools and resorts. chair and head of audit. Institute in India this year. One of the monthly get-togethers of NEW members with Carmela community. The goals are to NEW believes that entrepreneurship goes Dela Cruz of PSID, who shared her expertise in home office design KPMG, one of the global secure worldwide board positions beyond knowledge and skills. It is also an emotional founding partners of WCD, for deserving women, eliminate venture, making women the best candidates for thought it was fitting to form a stereotyping, and address today’s entrepreneurship. “It is all about human relations— emotions, which makes them not only logical and Philippine chapter in 2013 with corporate issues. With these in from providing for customers to maintaining a practical entrepreneurs but also ones with empathy, 60% of its members from top mind, WCD conducts studies harmonious environment for the employees,” understanding and heart.” 1,000 Philippine corporations. to identify dilemmas and form explains NEW President Myren Garcia, who owns Paying it forward is always a part of their agenda, MBCI Events Management Company and several other with proceeds from projects being shared with those WCD members are among the world’s most powerful and influential women in business businesses providing auxiliary services. She adds, in need. Currently, a partnership with a foundation today who are at the top of their organizations—serving as directors, CEOs, COOs, “Author and social business strategist Bryan Kramer is being ironed out to sponsor the education of divisional presidents, and other executive positions. Members include Pacita Juan (co-chair of WCD Philippines, treasurer and trustee of Peace and Equity Holdings said that there is no more B2B (business to business) underprivileged young women. “While profit is a Inc., president and co-chair of Philippine Coffee Board) and Ma. Aurora Geotina- and B2C (business to consumer). It’s all about H2H goal in business, lending a compassionate hand Garcia (chairperson of WCD Philippines, owner of Mageo Consulting Inc., chairperson now—Human to Human. Women—stereotypical should remain a prime objective in business,” of Bases Conversion and Development Authority, director of BCDA Management and Holdings Inc., and chairperson of Heritage Park Management Corporation.). as it may sound—are quite adept at dealing with emphasizes Garcia.

20 21 LEAD SPECIAL FEATURE

FilipinaCEO Advocating By SAMANTHA RAMOS-ZARAGOZA CIRCLE Shattering the Corporate Glass Ceiling sisterhoodsisterhood in the supply chain By LESLIE LEE ow many women are CEOs of top HPhilippine corporations? It’s a question Addressing a gap or a need is something every business Javelosa has described the concept GREAT Women model aims to achieve. However, the uniqueness of the GREAT of the brand as a circle. She says, “There Philippines BPOI CEO and President Cristina Concepcion, Women Brand—whose acronym stands for Gender Responsive is no linear hierarchy, only a circle that Corporation KPMG Vice Chair Sharon Dayoan, and John Economic Actions for the Transformation of Women—stems spirals upward as we each put our President and Clements Consulting President and CEO from its concept. It connects women social entrepreneurs strengths in to help each other rise.” Brand lead Jeannie Maria Carolina Dominguez posed. It was the with women manufacturers and producers from indigenous Javelosa and the This March, in line with Women’s cafe’s Director of tribes all over the country, focusing on beautiful products and answer—only 68 female leaders out of 770 Month, GREAT Women will be Operations and responsible luxury. It also connects a development platform companies—that propelled them to organize kickstarting a gallery-style showcase Finance Carlota with commerce. Tan take on a social the Filipina CEO Circle (FCC). wherein designers can look at enterprise with the Simply yet brilliantly put, in GREAT Women Philippines swatchbooks, as well as purchase gender lens. Unlike other similar organizations, FCC’s Corporation President and Brand lead Jeannie Javelosa’s textiles and other components—on top core advocacy “is to advance the status of words, “It’s about women helping women in an inclusive supply of the staple items that continue to be women in corporations and shepherding the chain.” Another reach the pinnacle of success. produced by women groups and indigenous communities. It’s next generation of leaders to top posts,” says The speakers at the FCC launch of ‘Inspired another step in the GREAT Women Brand’s advocacy to help Conversations: From the NOW Gen to the Born out of the development program between the women micro-entrepreneurs take their products to the global FCC President Concepcion. NEXT Gen’ Empowering Communities with Hope and Opportunities arena. They will also have their first GREAT Women Bazaar in a through Sustainable Initiatives (ECHOsi) Foundation and the Formalized in 2015, FCC now has 43 tie-up with Citibank the same month. members from leading domestic and Philippine Commission on Women (PCW), the GREAT Women Brand is all about women’s economic empowerment (WEE). This year, Javelosa hopes to launch the online-portal that multinational companies. Concepcion infers how headed by the likes of It is a social enterprise and an advocacy-driven brand that promotes both e-commerce and services with the plan of meritocracy isn’t just a question of skill but of desire. Santiago Gaspar Cañeba provides a platform for women, from all sectors of the supply aligning tours such as visiting the women cultural communities Through mentoring programs and a support system, Franco Law Firm’s Joy chain—starting from the production line up to the time that to observe indigenous women practicing their craft. FCC aims to shatter the glass ceiling that keeps it’s out on the market. Cañeba, John Clements Javelosa is excited about taking GREAT Women online, women from advancing. Consultants Inc.’s Carol GREAT Women is the gender-sensitive sister under the to further drive home the fact that technology is the best tool FCC’s focus is clear-cut, holding forums in schools Dominguez, Insular Life Assurance Co.’s Nina Aguas, ECHOsi Foundation (the other being ECHOstore, which to boost women’s advocacy issues—be they economically- and in companies. Along with their grand launch held Microsoft Philippines’ Karrie Ilagan, and BPI Family advocates green products). The products being sold in the focused, market-driven, or inspirational. It is, perhaps, the GREAT Women Brand showroom are non-food. The carefully most effective catalyst to make women enterprises work last September 2016, their focus centers on Inspired Savings Bank’s Natividad Alejo, with introductions curated showroom offers various items in the fashion, apparel, together. After all, GREAT Women is already being “recognized Conversations. The talks revolve around female from Ombudsman Conchita Carpio-Morales, gifts, and home category. A planned new direction for materials by ASEAN as a best-case example of a gender platform CEOs—what FCC calls the NOW generation—who Womensphere’s Analisa Balares, Congresswoman and components likewise allows designers to order and create and brand” and an exemplary demonstration of “how the interact with future leaders, the NEXT generation. Vilma Santos-Recto, and many more. “It was an limited edition collections, which the group will regularly offer in government and the private sector are working together afternoon where you can wake up to the thought that its pop-up ventures. for market access.” The September 2016 FCC launch and half-day I’m not alone in this journey and there are paths to forum “Inspired Conversations: From the NOW At the GREAT Women Showroom, beautifully handmade beaded clutch bags, woven this journey,” Concepcion recalls. Gen to the NEXT Gen”—where they also introduced shawls, accessories, scented candles made from essential oils, and other home knickknacks can be found. Every piece is unique and artisanal, their coffee table book ‘Inspired’—answered the FCC will hold another similar event by the end weaving a story of inclusiveness fundamental questions of middle to upper managers of 2017. They continue to be active in ASEAN and from women communities that no one addresses. Talks from networking national events, as well as forums in schools and to the final product. and executive presence to work-life balance were corporations they’re invited to.

22 NETWORK

ASEAN WOMEN ENTREPRENEURS’ NETWORK Creating an ASEAN Business Connection

he ASEAN women entrepreneur is one of the intergral players Tin building the ASEAN economic community.The ASEAN Women Entrepreneurs’ Network (AWEN)—which was launched in April 2014—provides the platform for networking, market access and support within the region for female entrepreneurs to grow. Part of the growth stems from the inclusion of technology drivers in their businesses. Datin Paduka Rokiah Zakiah of Brunei uses technology to boost her health service business. For her part, Ma Hnin Wai of Myanmar also utilizes technology for her interior design firm to automate design drawings, manage the customer database, for office functions of recordkeeping, accounting and payroll. “Technology can help our services to reach not only in local market but also regional, national, and international market,” she says. In Thailand, Khunying Natthika Wattanavekin Angubolkul emphasizes how technology has helped her business evolve. She explains, “With the new technology, we managed to increase our sugar and energy production from 500 sugar cane plants per day to 38,000 sugar cane plants per day.” For SentoSaSilk owner Seng Takakneary, technology helps maintain work-life balance. “Technology is efficiency and getting smart. It is part of the business where you can balance your life to find time for yourself and your business, with efficient technologies in place,” she notes. Meanwhile, Lyly Food Company’s Keo Mom agrees that technology helps make communication and time management more efficient for working moms. Perhaps the best use of technology is the role that it plays in communications, promotions, and marketing. As Vietnam-based Bui Tu Ngoc shares, “Internet and social media like Facebook or Zalo fan pages are very important tools for businesses to promote and develop products effectively. In 2011—in addition to traditional ways of marketing and sales—we put up our website. ICT offered us opportunities to grow customers rapidly, with sales growing by 20 percent.” Chiang Mai Ballet Academy’s Mom Luang Preeyapun Sridhavat agrees, saying, “Facebook pages, websites, and social networks all help to strengthen the business progress. People can see what achievements the school has accomplished from the website and Facebook.”

24 NETWORK NETWORK

MA HNIN WAI eet Managing Director, Linn Lei Shwe DATIN PADUKA Sin Co. Ltd., Myanmar M Director, Ar Raw Jan Co. Ltd., some of the ROKIAH ZAKIAH Myanmar outstanding women Executive Director, Rokia Nursing Consultants and Services, Brunei Darussalam OPPORTUNITIES entrepreneurs of “People think that the service AWEN, as they OPPORTUNITIES industry is suitable for women. “Health and beauty services are Customers expect that women can provide excellent service, creative provide a brief much sought after, as customers designs, and are more patient than men. So, there are many females overview about the become conscious about keeping entrepreneurs in the service industry in Myanmar.” themselves healthy. Many women “When I first started in 2000, Ma Hnin Wai recalls her early business years: “In 2007, I started my own opportunities in the entrepreneurs manage health this was a fairly new business AWEN CONNECTION sector. My company began with company, which focused on trading flourishing ASEAN and beauty salons and related providing training in basic life “We can create an ASEAN network where we can share our consumer products. My husband was services. It is thriving as new support, gradually expanding to running the Ar Raw Jan Company, which experiences. I can learn from others regarding business opportunities imported pharmaceutical and consumer region. products and services are being related areas of healthcare. I had and challenges. I can get information about female entrepreneurs to highlight my company mission products from overseas and distributed constantly introduced. The in order to gain customers all over the world through this network. The inspiration of successful them locally. I decided to expand my government has gone nationwide confidence in my products and company to provide interior services female entrepreneurs motivates us to grow our own business.” linked to construction development with a healthy lifestyle campaign. services, as well as ensure good rapport and relationship with and providing recruitment services for Brunei Darussalam has likewise my corporate customers,” Datin BUSINESS SUCCESS the youth by helping and consulting in introduced its own pharmaceutical Paduka Rokiah Zakiah recalls. “Every single woman has the right to become an entrepreneur if career development. Later, I focused on interior services by importing interior firms. As such, this opens a she wants to. We women entrepreneurs cope with work-life balance, materials from overseas and provide one- new era for affordable health create job opportunities for younger generations, and support the stop services for apartments, condos, hotels, and so on.” products.” ASEAN SUCCESS economic growth of the country.” “I urge women entrepreneurs AWEN CONNECTION to accept globalization and to “AWEN’s success stories have work in tandem with technology given me insights and aspirations development. We need to to further my own business and connect, network, and build to help others through the AWEN stronger businesses around the business networking platform.” communities we serve.” MA KHINE ZAW Earth Renewable Energy Co., Ltd., Myanmar

OPPORTUNITIES “If rural areas have ample electricity, women could then get income from weaving or making value-added “Chiang MOM LUANG PREEYAPUN agricultural goods. Our country can earn revenue from Mai Ballet the increase in the production of export-oriented goods Academy— SRIDHAVAT while minimizing the use of foreign currencies for fuel.” which was Chiang Mai Ballet Academy, Thailand established in May AWEN CONNECTION OPPORTUNITIES AWEN CONNECTION “By setting up factories in an underdeveloped 1987—is one location in the outskirts of Yangon, we have created “We can have contact with suppliers, investors, forum of the most “My work involves women from “AWEN has helped me job opportunities for women in all levels of skills organizers and donors from renewable energy sector prestigious young children to adults. With our gain more connections. It has and education, including specially-abled women. dance schools in ASEAN. It uses via AWEN. We met EPC and OMM service companies in 30-year experience, our alumni introduced me to business I am the first Myanmar woman entrepreneur who the curriculum crafted by esteemed has led the electronic device-manufacturing ASEAN such as the SPCG chairwoman who received the organizations such as the Royal are now working as professional networks, where I was able to learn sector. I have taken on the business of renewable ASEAN business outstanding award in the same year as I Academy of Dance from the U.K., dancers in dance companies the perspectives of other nations.” energy and logistics. I also established the first the Australian Teachers of Dancing did and we had the opportunity to exchange views.” all over the world. Some have woman-owned engineering consultancy company and the Commonwealth Society of in Myanmar. I set up the company in 1997 to Teachers of Dancing which are both also become professional dance BUSINESS SUCCESS address the shortage of the electricity supply from ASEAN SUCCESS from Australia. We teach different teachers and owners of their “Competitive advantages the national grid. Indeed, solar water pumping dance genres for students and “Due to the nature of being born and raised in dance schools, or leaders of dance in terms of work quality, staff, systems could help the refugee camps, prisons, organize the teachers' courses such and communities. It also helps boost the hotel and different circumstances, we can be involved in operations as classical ballet, contemporary, companies. They have advanced communication, and customer tourism industry for notable places like islands, and become decision makers. If there are opportunities jazz dance, tap dance, hip hop, to successful careers.” service are the keys to success.” coastal lines, and mountainous areas where foreign ballroom dance, musical theatre, currency income can be made for our country,” Ma for us to take the lead, we could be the goalkeepers and Pilates training, gymnastics, and Khine Zaw explains. catch the ball.” yoga,” says Mom Luang Preeyapun Sridhavat.

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KHUNYING NATTHIKA SENG “Founded in May 2002, Lyly gives job opportunities WATTANAVEKIN ANGUBOLKUL TAKAKNEARY to disenfranchised Eastern Sugar and Cane Public Company Limited, Thailand SentoSa Silk, Cambodia Cambodians. The company also creates a market OPPORTUNITIES for the farmers who sell OPPORTUNITIES supported women entrepreneurs rice and corn to the “More women will be “The increase in sugar export on related regional issues. Lyly Company. This can empowered and will learn help reduce poverty in and sugar consumption at local Moreover, successful women more skills to sustain their Cambodia, which is also and international level, as well business owners can help other part of the government’s businesses. Women are as the business expansion into women entrepreneurs by—among plan. Furthermore, it given a voice in the forum. reduces the importation renewable energy businesses have other things—coaching them on They can participate in of raw materials from paved the way for more women in how to expand their businesses.” neighboring countries,” “The company was first discussions where they the workforce and on the executive Keo Mom elaborates. BUSINESS SUCCESS established in 1959. As can impart advice to more boards of all sugar companies in the 2nd generation owner “Women entrepreneurs women.” Thailand.” of ESC Group Company, I should know their rights and continued to expand the the law. They should be open to family businesses from AWEN CONNECTION AWEN CONNECTION sugar cane into ethanol, learning new things and accepting “The Outstanding Business KEO MOM “AWEN helped me as a female biogas, fertilizer, and Lyly Food Industry Co. Ltd., Cambodia Women Award has further entrepreneur by expanding my new ideas as they search for biomass power. This business opportunities and take expansion is mainly to boosted the credibility of my business network and business have zero-waste that OPPORTUNITIES AWEN CONNECTION on challenges that help them business.” matching capability. It also helped causes pollution in our “The production of “I was one of AWEN's first me improve my management realize their potential. Last but country. By turning trash products using local from sugar cane waste into BUSINESS SUCCESS Outstanding Women Entrepreneur not least, they should be socially materials, skills, and skills. It presented potential renewable energy, it also “Women entrepreneurs honorees. Our members' achievements responsible and help support supports the future growth resources provide many initiatives to promote business should actively participate are acknowledged. They get to be and commercial activities the efforts of local communities in energy industry and opportunities for people. global trends,” Khunying in discussions, debates, and recognized in ASEAN.” and organizations to bring about The government has already targeting gender equality. It Natthika Wattanavekin other endeavors that will a wide acceptance of women’s Angubolkul states. identified the country's also promoted awareness and affect the industry they BUSINESS SUCCESS participation in the society.” income generators. These are in. They should also “First, you must operate your include agriculture (rice and help other women become business in an official capacity. You cassava), fisheries, tourism economically empowered must run your business with social (restaurants, hotels, and by encouraging them to be consciousness. You must also share other related services), and entrepreneurs or helping your good and bad experiences handicrafts (silk and natural them secure sustainable to inspire and educate new fibers).” employment.” entrepreneurs.” BUI TU NGOC Hanoi Olive Joint Stock Company, Vietnam

OPPORTUNITIES “The new policies of the government support women entrepreneurs. Seng Takakneary recalls how her “In 2010, the Hanoi Olive Joint Women are about 50 percent or more of the population and are business SentoSaSilk Stock Company was founded. It becoming the ones who decide important decision in families which are started and where it's at in is the first company in Vietnam to good opportunities for our products and business to develop.” the present: “Founded on import olive oil from Greece. The February 4, 2004, the idea company imports and distributes was conceptualized and olive-extracted products from AWEN CONNECTION inspired by the famous European countries—especially “I can learn from other women entrepreneurs in the region and share American entrepreneur who Greece—including olive oil, olives, was responsible for reviving the and natural cosmetics. Vietnamese experiences with fellow women entrepreneurs in AWEN.” silk industry in a neighboring people now care more about the country. SentoSaSilk aims to quality of their lives and the quality BUSINESS SUCCESS make an impact in the country of the products they consume or “You must have a detailed business plan and targets to achieve in by promoting Cambodian silk buy. This is expecially true when and culture. The company it comes to healthy food. The short or long term. Always be ready to learn and listen. The skill of using also wants to provide more government’s policy is much more the Internet is a must. Use the cheapest tools for PR, Internet, and social job opportunities for women, open to encourage entrepreneurs,” media engagement. Seek help from women entrepreneurs’ organization.” persons with disabilities, and Bui Tu Ngoc explains. the less fortunate.”

28 29 WORK-LIFE BALANCE WORK-LIFE BALANCE safety GEN first How techonology helps to keep 101 women travelers safe By JING LEJANO Parenting tips for your digital woman traveling alone may be vulnerable to an assortment of unpleasant situations. But the time has natives Apassed when a woman’s best defense against chauvinistic beings or criminal elements is the company of a man. Technology, fortunately, has addressed the lone traveler’s need for safety and security in a variety of ways. ZBy ALU ALUZAN–ARAN GET TRACKED RIDE SAFE Here’s a mobile app that can help keep you safe by Going around a destination that you’re unfamiliar following your every step. Developed by undergraduates with can be quite intimidating, most specially if it has of the University of Michigan, Companion is a a reputation for danger. The task of finding a safe and uch has been said about the millennial or the reminded of the dangers of chat rooms. More often downloadable app which could let a friend—your reliable means of transportation can be Mgeneration born from early 1980s until 2000. than not, kids are handed a smartphone or tablet that designated companion—keep track of your route live challenging, especially if you can hardly However, the focus has now shifted to the generation gives them carte blanche on what to watch and what on a Web browser. It’s like having a companion while speak the local language. Fortunately, born not identified by time but by their unique sites to explore. This should not be the case. you explore an unfamiliar city. Plus, the app will ask if there is Uber to the rescue. Because environment. Meet the digital natives. you’re okay every so often. If you don’t respond, your your ride, from beginning to end, is According to Techopedia.com, “A digital native ACCEPT companion will be instantly alerted. satellite-mapped and recorded, there is an individual who was born after the widespread Place the computer in a common area like the is considerably less of a chance for adoption of digital technology… it is a catch-all living room or family room. This way, you can get your driver to pull any shenanigans. category for children who have grown up using a peek of what they are doing and the sites they are Uber-like services have sprung up technology like the internet, computers and mobile visiting. Research on sites that are frequented by in cities round the globe. devices.” They are computer-savvy, quick to learn, your children to determine whether they are age and impatient. For the digital natives, anything and appropriate or safe. For YouTube users, for example, PSEUDO-SAFETY BLANKETS everything they’d like to know about the world can be there is a YouTube Safety Mode that you can use to PLUG INTO THE WORLD OF WOMEN Various gadgets—which when quickly obtained by just a few clicks. block unwanted content for your kids. She’s Wanderful is an active online community activated, would either emit a They are also not spared from the flood of which not only connects women travelers, it also gives loud noise or alert a network information (good or bad) available for everyone TALK them access to products, services, and online support that danger is imminent—are at any time. This is where parents have to be more Sit down and tell your children some of the to assist them in their global adventures. Get the now readily available in the involved and alert. Here are some quick tips on dangers when being online. Identify what to do lowdown on specific destinations from women who market. There’s Safelet—a parenting the digital natives: when they are “approached” by a stranger or when have been there, and know exactly what your needs are bracelet which sends a a discussion has become sexual or threatening. as a solo traveler. distress signal to family Encourage openness within the family so as to More importantly, it and friends, and activates the woman’s SUPERVISE be able to guide children when faced with cyber has a homesharing mobile phone to start recording audio. Set the rules when it comes to Internet access predators and bullies. network where you Siren and Athena are discreet devices and gadget use. This includes constantly reminding can find a fellow which would emit a loud, piercing sound your kids not to divulge any personal information to There is no denying the pervasiveness of traveler to chill out in case of emergency. The latter also sends anyone online, sticking to a time limit when it comes technology in our lives, but if managed properly, our or hang with on the out a help message with the woman’s to computer use, and approving the sites that they can children will be able to enjoy the benefits of being road. location to her contacts. Apple Watch has visit or register for. Teens most specially need to be responsible netizens and digital natives. an SOS function, too.

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DIRECTORY CONNECTING Women Directory of Women’s Guide to Business

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