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Victoria Camera-Quintero VICTORIA CAMERA-QUINTERO 908.244.6180 – [email protected] – www.linkedin.com/in/victoriacamera/ – Los Angeles, CA MUSIC & ENTERTAINMENT | CREATIVE & BUSINESS LEADERSHIP | BRAND PURPOSE & GROWTH Multidimensional Executive Leader who drives cultural conversations and balances strengths as a customer-first strategist and artist advocate to shape and grow music brands. Blends leadership with an in-depth industry background (e.g., operations, marketing, business development, artist relations). Defines unique brand vision and brings together multichannel tools, analytics/data, deep market insights, and strategic partnership to grow revenue and elevate ROI. Experience spans entrepreneurial to Fortune 500 environments and a wide range of music genres. SELECT ACHIEVEMENTS Member of the executive leadership team that grew ReverbNation from a tech-driven platform with <1M artists to a sought-out industry ecosystem with 4.5M+ artists, managers, labels, and other stakeholders. Established West Coast presence. Named one of Fast Company’s Top 10 Most Innovative Companies in 2017. Played a vital role in expanding Atlantic Records’ experiential marketing reach across emerging platforms while increasing margins. During tenure, Warner Music Group (parent) was named as one of Fast Company’s Top 50 Most Innovative Companies. Architect of a growth strategy that produced record year-over-year revenue increases for ReverbNation’s industry relations business over 5 years. Added over $6.5M incremental revenue, building division to 30%+ of company total. Earned Reverb’s Top Sales Award for identifying and designing marquee marketing and brand partnerships that represented department’s largest revenue channel. Leveraged industry relationships to create new client/company revenue streams. Developed and managed Lava/Atlantic Records first Experiential Marketing Program with 4 direct reports and 50 national reps. Designed and executed digital/on-site marketing plans for 30+ active artists per quarter and 3.5K+ tour dates per year. Led cross-functional teams to build vision, strategy and roadmap for global products and services. Oversaw project management for roster of artists; built CRM framework, collaborated and executed against go-to-market plans with leadership teams across product, sales, marketing and legal. Designed the concept-to-delivery execution of 1K+ strategic artist marketing/promotional campaigns (ReverbNation, Atlantic Records). Highlights include Kid Rock (Grammy nomination, RIAA-Certified Double Platinum), Jason Mraz (#3 on Billboard Top 200), and Gnarls Barkley (RIAA-Certified Platinum, Grammy Award). Identified, cultivated, negotiated, and secured partnerships with blue-chip brands, including ESPN, Warner Bros. Films, Special Olympics (largest entertainment endeavor to date), Sony/ATV, Atlantic Records, SXSW, Bonnaroo, YouTube, and Honest Tea. Industry thought leader invited to speak as a panelist at NAMM, SXSW, Fest Forums, and the Atlantic Music Conference as well as Pollstar, CMJ, and House of Blues events. LEADERSHIP PROGRESSION Watchtower Entertainment, Los Angeles, CA | 2020 – Present Founder Services: Strategic Advisor / Project Management /Artist Management Provides project management as well as go-to-market/marketing strategies for music-focused tech, gaming, label, and live-event businesses. • Works in conjunction with internal teams to develop KPI’s for long-tail goals, vision and execution strategies. • Connects with blue chip brands to design roadmaps for onboarding sponsors and partnerships opportunities. • Develops go-to-market strategies by understanding revenue targets, user interactions, customer acquisition and business sustainability. • Responsible for mapping out all multi-funnel channels of operations. • Conducts audits and provides post-mortem analysis on projects and goals. ReverbNation, Los Angeles, CA | 2011 – 2019 Vice President, Music Strategy & Industry Relations Recruited as the #2 music hire for early-stage tech-driven platform that gives the music community career management, marketing, and promotional tools. Reported to the Chief Operating Officer. • Top marketing leader that drove one third of the overall company revenue through securing global marquee B2B partnerships. • Pitched and gained C-level buy-in to relocate to L.A. and create/manage the company’s West Coast operation. This move significantly elevated artist/company brand awareness across key markets (i.e., labels, publishers, festivals, TV networks, studios). VICTORIA CAMERA-QUINTERO | 908.244.6180 – [email protected] Page 2 • Conceptualized and led the launch of a tools/service bundle concept that redefined company’s pricing model and generated an immediate positive P&L impact. • Created new revenue stream through sourcing licensing opportunities within film, tv, video games and advertising; became second largest revenue generator for the marketing & sales division. • Created a 360 approach to artist marketing and promotion; led project management initiatives and designed and executed campaigns that spanned social/mobile, advertising, live event, experiential, OOH, licensing, and merchandising channels. • Designed and executed all onsite activations for brand and product launches at global conferences and events; oversaw team to deploy both B2B and B2C strategic initiatives. • Utilized data insights and proprietary algorithms to understand/target consumers through various media and marketing channels. • Conducted quarterly campaign audits to identify opportunities for improvement; worked cross-functionally with product, business development, legal, and PR to implement changes. Atlantic Records, New York, NY | 2003 – 2010 Head of Experiential Marketing Program | Senior Marketing Manager, 2005 – 2010 Promoted into a hybrid digital marketing and artist development leadership role. Managed 4 direct reports, 50 national reps, a community of market reps globally, and campaign budgets. Reported to EVP of Digital Strategy & Innovation. • As head of Atlantic’s Experiential Marketing division, led the development of content strategy and digital marketing campaigns for emerging and chart-topping artists. Expanded marketing reach across emerging DSP and social platforms. • Lead marketing tactics across all key disciplines including brand, digital, consumer acquisition, web, mobile and retail marketing. • Collaborated across all departments (sales, radio, publicity, digital) to deploy direct-to-consumer marketing plans with quantifiable results. • Managed event partnerships for artists featured during The Warped Tour, AP Tour, Disney Grand Nite, SXSW, and Bamboozle. • Analyzed market trends and oversaw weekly reporting to all department heads on campaign performance, improvement, and forecasting. Artist Development/Tour Marketing, 2003 – 2005 On the front lines for setting vision, strategy, and budgets for 30 artists per quarter (3.5K+ touring dates annually). • Strengthened the integration of digital/onsite activations, press/PR, retail/merchandising, and experiential efforts to increase brand awareness and ticket sales. Member of the leadership team that structured touring strategies for each artist. Lava Records, New York, NY | 2000 – 2003 Artist Development Manager Worked under CEO, Jason Flom, to lead 50 national reps and 350 regional leaders in the management of indie label’s experiential digital and on-site activation Market Leader Program. The success of the program was then rolled over into Atlantic Records. CAMPAIGN & ARTIST HIGHLIGHTS ReverbNation: Magic Giant – Coachella 2018; signed to Concord Music Group / Devon Gilfillian – signed to Capitol Records; sold out NPR-sponsored “World Café” and Nashville’s Exit/In / Ron Gallo – Coachella 2018 and other U.S. festivals; signed to New West Records; released Really Nice Guys EP / Reuben Bidez and Sweet Sweet – Bonnaroo 2017 / James Chatburn – Red Bull Academy (2017) / Max Jury – Lollapalooza Paris; booked by Paradigm / Sleep On It – signed to indie label Equal Vision Records and APA for booking / Big Jesus – signed with Mascot Music Group; booked by UTA Atlantic: Kid Rock (The History Of Rock) – Double Platinum; band Grammy nomination (Best Hard Rock Performance) / Simple Plan (Still Not Getting Any) – Platinum; “Rock N Roll Jesus” hit #1 on Billboard Top 200 / No Pads, No Helmets (Just Balls) – Double Platinum; major tours with Green Day, Avril Lavigne, and Good Charlotte / Shinedown (Us & Them, Leave a Whisper) – Gold and Platinum, respectively / Death Cab for Cutie (Narrow Stairs) – #1 album in the country on Billboard Top 200 / Gnarls Barkley (St. Elsewhere) – Platinum; nominated for a Grammy for Album/Record of the Year and Best Alternative Music Album (winner) / Jason Mraz (We Sing. We Dance. We Steal Things) – #3 debut on Billboard Top 200 / Others: Zac Brown Band, Matchbox Twenty, Jewel, Uncle Kracker BOARD LEADERSHIP & INDUSTRY AFFILIATIONS Musicians on Call, National Advisory Board Member, 2016 – Present House of Blues Music Forward Foundation, Speaker/Mentor Program Volunteer, 2015 – Present The Recording Academy, Associate Member, 2015 – 2017 EDUCATION B.S., Marketing & Business, University of Southern New Hampshire, Manchester, NH Study Abroad (semester), University of North London, London, U.K. .
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