VICTORIA CAMERA-QUINTERO

908.244.6180 – [email protected] – www.linkedin.com/in/victoriacamera/ – Los Angeles, CA

MUSIC & ENTERTAINMENT | CREATIVE & BUSINESS LEADERSHIP | BRAND PURPOSE & GROWTH

Multidimensional Executive Leader who drives cultural conversations and balances strengths as a customer-first strategist and artist advocate to shape and grow music brands. Blends leadership with an in-depth industry background (e.g., operations, marketing, business development, artist relations). Defines unique brand vision and brings together multichannel tools, analytics/data, deep market insights, and strategic partnership to grow revenue and elevate ROI. Experience spans entrepreneurial to Fortune 500 environments and a wide range of music genres.

SELECT ACHIEVEMENTS

Member of the executive leadership team that grew ReverbNation from a tech-driven platform with <1M artists to a sought-out industry ecosystem with 4.5M+ artists, managers, labels, and other stakeholders. Established West Coast presence. Named one of Fast Company’s Top 10 Most Innovative Companies in 2017. Played a vital role in expanding ’ experiential marketing reach across emerging platforms while increasing margins. During tenure, Warner Music Group (parent) was named as one of Fast Company’s Top 50 Most Innovative Companies. Architect of a growth strategy that produced record year-over-year revenue increases for ReverbNation’s industry relations business over 5 years. Added over $6.5M incremental revenue, building division to 30%+ of company total. Earned Reverb’s Top Sales Award for identifying and designing marquee marketing and brand partnerships that represented department’s largest revenue channel. Leveraged industry relationships to create new client/company revenue streams. Developed and managed Lava/Atlantic Records first Experiential Marketing Program with 4 direct reports and 50 national reps. Designed and executed digital/on-site marketing plans for 30+ active artists per quarter and 3.5K+ tour dates per year. Led cross-functional teams to build vision, strategy and roadmap for global products and services. Oversaw project management for roster of artists; built CRM framework, collaborated and executed against go-to-market plans with leadership teams across product, sales, marketing and legal. Designed the concept-to-delivery execution of 1K+ strategic artist marketing/promotional campaigns (ReverbNation, Atlantic Records). Highlights include (Grammy nomination, RIAA-Certified Double Platinum), Jason Mraz (#3 on Billboard Top 200), and Gnarls Barkley (RIAA-Certified Platinum, Grammy Award). Identified, cultivated, negotiated, and secured partnerships with blue-chip brands, including ESPN, Warner Bros. Films, Special Olympics (largest entertainment endeavor to date), Sony/ATV, Atlantic Records, SXSW, Bonnaroo, YouTube, and Honest Tea. Industry thought leader invited to speak as a panelist at NAMM, SXSW, Fest Forums, and the Atlantic Music Conference as well as Pollstar, CMJ, and House of Blues events.

LEADERSHIP PROGRESSION

Watchtower Entertainment, Los Angeles, CA | 2020 – Present Founder Services: Strategic Advisor / Project Management /Artist Management Provides project management as well as go-to-market/marketing strategies for music-focused tech, gaming, label, and live-event businesses. • Works in conjunction with internal teams to develop KPI’s for long-tail goals, vision and execution strategies. • Connects with blue chip brands to design roadmaps for onboarding sponsors and partnerships opportunities. • Develops go-to-market strategies by understanding revenue targets, user interactions, customer acquisition and business sustainability. • Responsible for mapping out all multi-funnel channels of operations. • Conducts audits and provides post-mortem analysis on projects and goals.

ReverbNation, Los Angeles, CA | 2011 – 2019 Vice President, Music Strategy & Industry Relations Recruited as the #2 music hire for early-stage tech-driven platform that gives the music community career management, marketing, and promotional tools. Reported to the Chief Operating Officer. • Top marketing leader that drove one third of the overall company revenue through securing global marquee B2B partnerships. • Pitched and gained C-level buy-in to relocate to L.A. and create/manage the company’s West Coast operation. This move significantly elevated artist/company brand awareness across key markets (i.e., labels, publishers, festivals, TV networks, studios).

VICTORIA CAMERA-QUINTERO | 908.244.6180 – [email protected] Page 2

• Conceptualized and led the launch of a tools/service bundle concept that redefined company’s pricing model and generated an immediate positive P&L impact. • Created new revenue stream through sourcing licensing opportunities within film, tv, video games and advertising; became second largest revenue generator for the marketing & sales division. • Created a 360 approach to artist marketing and promotion; led project management initiatives and designed and executed campaigns that spanned social/mobile, advertising, live event, experiential, OOH, licensing, and merchandising channels. • Designed and executed all onsite activations for brand and product launches at global conferences and events; oversaw team to deploy both B2B and B2C strategic initiatives. • Utilized data insights and proprietary algorithms to understand/target consumers through various media and marketing channels. • Conducted quarterly campaign audits to identify opportunities for improvement; worked cross-functionally with product, business development, legal, and PR to implement changes.

Atlantic Records, New York, NY | 2003 – 2010 Head of Experiential Marketing Program | Senior Marketing Manager, 2005 – 2010 Promoted into a hybrid digital marketing and artist development leadership role. Managed 4 direct reports, 50 national reps, a community of market reps globally, and campaign budgets. Reported to EVP of Digital Strategy & Innovation. • As head of Atlantic’s Experiential Marketing division, led the development of content strategy and digital marketing campaigns for emerging and chart-topping artists. Expanded marketing reach across emerging DSP and social platforms. • Lead marketing tactics across all key disciplines including brand, digital, consumer acquisition, web, mobile and retail marketing. • Collaborated across all departments (sales, radio, publicity, digital) to deploy direct-to-consumer marketing plans with quantifiable results. • Managed event partnerships for artists featured during The Warped Tour, AP Tour, Disney Grand Nite, SXSW, and Bamboozle. • Analyzed market trends and oversaw weekly reporting to all department heads on campaign performance, improvement, and forecasting. Artist Development/Tour Marketing, 2003 – 2005 On the front lines for setting vision, strategy, and budgets for 30 artists per quarter (3.5K+ touring dates annually). • Strengthened the integration of digital/onsite activations, press/PR, retail/merchandising, and experiential efforts to increase brand awareness and ticket sales. Member of the leadership team that structured touring strategies for each artist.

Lava Records, New York, NY | 2000 – 2003 Artist Development Manager Worked under CEO, , to lead 50 national reps and 350 regional leaders in the management of indie label’s experiential digital and on-site activation Market Leader Program. The success of the program was then rolled over into Atlantic Records. CAMPAIGN & ARTIST HIGHLIGHTS

ReverbNation: Magic Giant – Coachella 2018; signed to Concord Music Group / Devon Gilfillian – signed to ; sold out NPR-sponsored “World Café” and Nashville’s Exit/In / Ron Gallo – Coachella 2018 and other U.S. festivals; signed to New West Records; released Really Nice Guys EP / Reuben Bidez and Sweet Sweet – Bonnaroo 2017 / James Chatburn – Red Bull Academy (2017) / Max Jury – Lollapalooza Paris; booked by Paradigm / Sleep On It – signed to indie label Equal Vision Records and APA for booking / Big Jesus – signed with Mascot Music Group; booked by UTA

Atlantic: Kid Rock () – Double Platinum; band Grammy nomination (Best Hard Rock Performance) / (Still Not Getting Any) – Platinum; “Rock N Roll Jesus” hit #1 on Billboard Top 200 / No Pads, No Helmets (Just Balls) – Double Platinum; major tours with Green Day, Avril Lavigne, and Good Charlotte / Shinedown (Us & Them, Leave a Whisper) – Gold and Platinum, respectively / Death Cab for Cutie (Narrow Stairs) – #1 in the country on Billboard Top 200 / Gnarls Barkley (St. Elsewhere) – Platinum; nominated for a Grammy for Album/Record of the Year and Best Alternative Music Album (winner) / Jason Mraz (We Sing. We Dance. We Steal Things) – #3 debut on Billboard Top 200 / Others: Zac Brown Band, , Jewel,

BOARD LEADERSHIP & INDUSTRY AFFILIATIONS

Musicians on Call, National Advisory Board Member, 2016 – Present House of Blues Music Forward Foundation, Speaker/Mentor Program Volunteer, 2015 – Present The Recording Academy, Associate Member, 2015 – 2017

EDUCATION

B.S., Marketing & Business, University of Southern New Hampshire, Manchester, NH Study Abroad (semester), University of North London, London, U.K.