AIRCOM Flighttracker

Integrated aircraft operations: planning, communication and tracking By: Giovanni Esposito – Emmanuel Flamant – Daniel Froehly Integrated Operation with SITA Introduction of Sita OnAir

2 | Presentation Title | Confidential | © SITA 2014 Complete portfolio to address the connected aircraft market

• Nose-to-Tail product range covering all aircraft segments Passenger • Passenger Cockpit • Cabin Crew • Cockpit • Aircraft Health and Monitoring • Installation and support services • Air Traffic Navigation Aircraft Health and Cabin Crew Maintenance

• Enable by a unique Aircraft Installation and Communications & Information Support Services Services infrastructure • Satellite and AIRCOM connectivity • SITA OnAir ground infrastructure • Interlocks with SITA capabilities

3 SITA OnAir comprehensive service portfolio

e-Aircraft Nose-to-Tail Solutions

Passenger Cabin Crew Cockpit Crew Aircraft Flight Operations Air Traffic Control

AIRCOM Internet OnAir CrewTab Aircraft Health ATS AIRCOM EFB Management FlightMessenger Solutions Inflight Wi-Fi Digital crew Digital flight operation AIRCOM Server operations OEM Data Airport Tower Systems, En route Systems OnAir Play AIRCOM FlightTracker Crew Retail EFB Weather Services Real-time flight tracking / On-demand Live onboard sales Weather situational Aircraft Data GSL i-border risk tracker entertainment awareness Aircraft operations IT ATS AIRCOM & connectivity Services AIRCOM Pre-FANS, Mobile OnAir Crew Services VQAR* Information Services FANS, ATN Mobile data, Concierge QAR management Surface weather, SMS and voice SITA OnAir SITA d-ATIS gateway, Wind up link Aircraft Application products Application Maintenance AIRCOM FlightPlanner Digital aircraft Flight navigation Device Management operations Including Flight briefing Mobilty

Gate Connect Link OnAir AIRCOM Network Services (ACARS) ATS AIRCOM Gate link Wi-Fi VHF, VDL2, Satellite aero Network Systems IP Satellite inflight connectivity 3/4G at the gate

OnAir Plug AIRCOM Combined

Wireless network to connect airlines' devices Connect Operating system

SITA OnAir SITA Enabling products Enabling SITA OnAir enablers Aircraft Communications & Information Services E-Aircraft. Nose to tail solution SITA/ONAIR E-AIRCRAFT

NOSE TO TAIL SOLUTIONS

Nose to tail solutions Unique OnAir/SITA combination of connectivity, IT, applications and Services

Modular portfolio of solutions compliance, best practices, integration

Secured aircraft data exchanges Setting the standard for industry security

Neutral, agnostic Dedicated to ATI technology transformation, serving the community

5 NOSE TO TAIL SOLUTIONS SUPPORTED BY COMMON CAPABILITIES

Passengers connected during flight generating ancillary revenue

Broadband OnAir Plug AIRCOM Crew improve on-board Satcom manages inflight data flows service, passenger satisfaction and loyalty 3G/4G 3G/4G Flight safety is increased, Flight Wireless Mobile VHF operations are optimized

@ Airport Data VDL Secured data exchangedata Secured IP ACARS Aircraft availability is maximized, turnaround Data brokerage time is reduced

Engine Airlines Air framers OEMs MROs manufacturers operations

End to End Service Management

6 In the 30 years since we started building the AIRCOM network

Aircraft Over 20,000 Aircraft accessing each Coverage month 1,400 VHF Customers stations around the world & Over 300 close to 100 customers using satellites our services connected globally Data 10 GB per month

7 Customer perspective • British Airways would not be able to operate the schedule it has today with the staff levels it has without ACARS.

• Benefits include: • Reduced Engine lease costs due to real-time engine health messages to owners (Rolls-Royce, GE, etc.). • Reduced maintenance costs due to aircraft defect messages. • Reduced staff costs due to replacement of manual documents with ACARS direct to crew. • Real-time aircraft condition monitoring reducing unplanned events costs due to expert analysis of data sent via ACARS. • Real-time aircraft position monitoring capabilities. • Fuel savings with automated Wind data uplinks to FMC. • Reduced fuel costs by engine trend analysis reducing need for engine runs to check engine tuning actions. Colin Gallant 8 BA IT Business Services Customer driven consumption

Air Ground Flight Planning datacomms

Stand-alone Preplan analysis Redundant FlightFollow Disaster recovery Post Analysis

Flight Tracking EFB Flight Monitoring Proactive ATC integrated Process Driven Stand-alone Situational Phased deployment Redundant awareness Fully Managed Disaster recovery

9 Integrated Dispatch Toolset

• SITA OnAir’s AIRCOM Applications suite address the core functions of the Dispatch Process • End-to-end and gate-to-gate integration with the aircraft via electronic pilot briefing

AIRCOM ServerPlatform

FlightPlanner

Planning

FlightMessenger FlightTracker

Communication Monitoring

10 OUR APPROACH TO REALIZINGWORKSHOP COMPONENTS YOUR BUSINESS STRATEGY

Flight Briefing Flight EFB - Preparation Package Following CrewTablet

Check Weather Develop a revised Analyze the Harmonizing the info’s, NOTAMs, and improved Flight List, Airline Airport info’s, documentations overlay current Operations Flight Planning containing last Weather and through full minute changes Flight Hazards Operational to optimize the Software/databas Flight Briefing flight, Monitor e Interface with related products the Aircrafts all live-updates from Operations time Control start to end of the flight Crew System

Departure Control System

MRO Fuel Conservation Module (FCM) Other airline back-office servers

11 AIRCOM ServerPlatform

• AIRCOM ServerPlatform is the Flight Flight Flight Service Oriented platform on which Planner Messenger Tracker the AIRCOM applications are built

• A common Database gives cross- Service Layer functional consistency: “a single version of the truth” Common Flight Planning Database Engine • A common look and feel reduces training requirements

12 Integrated Dispatch Process

The pilot receives the AIRCOM FlightPlanner flight briefing wirelessly creates the flight plan based at the aircraft on his iPad on the schedule

Automated Winds and After takeoff the aircraft is Turbulence data is sent tracked by AIRCOM to the cockpit FlightTracker AIRCOM FlightPlanner

Integrated Operations with SITA Create plan, check status

15 Apply business rules

16 AIRCOM FlightTracker Intergated Operations with SITA

17 | Presentation Title | Confidential | © SITA 2014 Tracking aircraft using multiple sources

18 Check current weather conditions

19 Turbulence Forecast

Turbulence – check at an alternative altitude Demo

•FlightTracker

Please join us on our Stand for a live Demo Send to Pilot

22 AIRCOM EFB Integrated Operations with SITA

23 | Presentation Title | Confidential | © SITA 2014 EFB Briefing Process

24 Pilot Process - In Flight

• Operates flight by filling figures per waypoint as he flies through them • Uses any operational info provided in the Briefing such as Weather Charts, NOTAMs • Accesses navigation charts & any required documentation

25 Pilot Process - Post Flight

• Pilot completes journey log & • 2. During the synch process the any other relevant electronic data captured by the EFB is forms & then synchs data over pushed to the back office 3G or wifi. Pilot will also recieve systems via ground system any new data for next flight. called Bookbasethen immediately visible to the people/systems that need it.

26 Windows and iOS Supported

27 SITA CrewTab Let’s get personal! On a connected CrewTab, crew can NOW provide a personalized experience

29 Ubiquitous connectivity to serve cabin crew processes Day in the life of cabin crew Ground In-flight Ground

• Sync flight & pax data • Fill digital forms • Sign-off • Download latest forms & • Use of manual • Upload forms manuals • Onboard sales • Back-end provisioning • Cabin preparation • Meal servicing

30 Connecting the cabin Improving cabin crew efficiency while enhancing passenger services onboard

Access real time Personalized 75% of airlines have a passenger and flight passenger data for a digitalization program data tailored experience

Bag track Retail Inventory Analytics Consulting Admin portal

Defects Live Sces M-Learning Core Crew Pax

31 CrewTab enables onboard retail sales

Integration with airlines systems • Catering, Duty free ONBOARD RETAIL • Payment Service Provider

Supply certified mobile Point Of Sales . Notification on

Tablet-based catalogue display & provisioning

Easy capture of payment context Integration Catalog M-payment Analytics • Which Crew is selling

• Which passenger is buying . DCS/RES/Loyalty . Description, price . Mobile POS . BI & reporting . Duty free / Catering . Provisioning . Payment application . Control stock level • Which context (route, items…) . CRM / PSP . Inventory . Transaction processing . Predict sales

Provide analytics Seat upgrade Duty Free F & B Destination content • Sales statistic • Challenge 3rd party data • Know better passenger behaviours

32 Advancing PaxEx and Airline Revenue

Welcomed by In-Flight Name, Status Checked Bag in IFE and/or Tracking Device

Passenger Drink, Food, Data Updated Entertainment to Airline Preferences Remembered

Enhanced Connected Ancillary Flight Revenue Attendant Tracking

Flight Next Flight Disruption Upgrade Options Options Passenger solutions

Internet OnAir Mobile OnAir OnAir Play

• Check social media, email and surf the web • Watch movies, listen to music and receive news updates • Talk, text and tweet with inflight mobile services

35 © SITAONAIR 2015 Internet OnAir

36 © SITAONAIR 2015 Internet OnAir: Surf and soar, sky high

• Internet OnAir delivers a Wi-Fi hotspot in the cabin. What is it • Passengers can connect and access the internet from 30,000 feet

Key Benefits:

• Offers Wi-Fi access in the cabin • Infotainment environment • Entertainment option for passengers • Media space for the airline

Features:

• Captive portal based on user’s profiling • Flexible Payment methods • Freemium Wi-Fi sessions • Ad display feature

37 © SITAONAIR 2015 A new captive portal based on user’s profiling…

PAX Segmentation Sign-in Personalized digital Conversion(s) ► Portal experience

Simple sign-in

Profile Interest based based • Use a free Wi-Fi Social login session offered by Partner/ Airline Destination sponsor content based airline or partner FFP login content

Richer Value • Purchase a plan Different user types: content added ► Airline’s app solution content • Purpose of travel • Monetize audience • Expectations of • Display Ads connectivity • Retargeting • Purchasing power In-app module • Usage (personal or professional)

NB: mock-up only of the portal / Design process on-going

38 © SITAONAIR 2015 …across all touch points to maximize adoption

BEFORE BOARDING INFLIGHTIN FLIGHT GETTING OFF THE AIRCRAFT

39 © SITAONAIR 2015 Simple way to connect to Internet OnAir

How it works – Internet OnAir 1 Passengers connect to the onboard ‘Hotspot’ via their mobile device such as laptop computers or Wi-Fi enabled smartphones. 2 Data request is processed by the onboard connectivity server 3 Signal is transmitted via satellite 4 Internet OnAir ground infrastructure processes passenger payments in real-time 5 Internet-based traffic managed by OnAir ground infrastructure

40 © SITAONAIR 2015 Mobile OnAir Mobile OnAir: Tweet, Text and Talk in flight

• Mobile OnAir creates a GSM network in the aircraft so that passengers can What is it use their own Mobile Phone / Smartphone as they do on the ground

Key Benefits: • Delivers a seamless, global inflight mobile service to passengers • Largest inflight roaming agreements • Exclusive mobile data offers launched by Mobile operators

Features:

• High Quality voice call • SMS Exchange • Mobile data • Welcome SMS

42 © SITAONAIR 2015 Offer the best inflight mobile customer experience OnAir works with mobile operators to deliver best in class service to passengers

• Simplicity • Affordable pricing Automatic connection to the OnAir has exclusive partnership network and single billing over with mobile operators to offer the your mobile service providers best prices to the passengers

• Global coverage Best inflight GSM coverage with more 375 roaming agreements Simple way to connect GSM mobile devices

How it works – Mobile OnAir 1 Passengers use their mobile phones or BlackBerry- type device just as they do on the ground 2 Miniature base station picks up the signal 3 Signal is processed by the on-board GSM server 4 Signal is transmitted via satellite 5 OnAir ground GSM infrastructure processes signal and directs passenger traffic to its destination OnAir Play OnAir Play: Flight time can be play time

• OnAir Play provides a multimedia file streaming solution in the cabin. What is it • It delivers relevant content to passengers’ devices

Key Benefits:

• Delivers a personalised entertainment experience to all passengers onboard • Acts as a replacement to traditional IFE or as an upgrade from old generation IFE • Works in a connected environment (Internet OnAir)

Features:

• Movies (DRM solution approved by Hollywood studios) • TV Series • Music playlist • e-Magazines • Game Portal • Moving Maps

46 © SITAONAIR 2015 Wi-Fi access among passengers’ favourite activities on board Favourites amenities when flying – Favourites amenities when flying – all respondent Younger travellers

Window or aisle seat Window or aisle seat

Extra legroom In flight Wi-Fi

Free snacks Extra legroom

In flight Wi-Fi In Flight entertainement

In Flight entertainement Free snacks

Priority boarding Priority boarding

Child free zone Child free zone

0 20 40 0 20 40 60 Source: Harris interactive, March 2013 Source: Harris interactive, March 2013

• Wi-Fi access is in the Top 4 favourite amenities • Younger passengers are the most willing to get online • Traditional IFE is an amenity of lower importance to passengers The benefits of a connected Wireless Entertainment

• Passengers are expecting to be connected to Internet when signing to a wireless hotspot

• App required on Mobile devices to stream DRM protected content

• Monitoring the system performance over the air will increase operational efficiency and get rid off typical meet and greet inspection

• Provide to ability to push time sensitive or refreshed content during the flight

• Allow pay per use content possible by validating credit card or social currency online

• Generate ancillary revenues from second screen or shopping onboard

• Make overall business case much more attractive Link OnAir

Global coverage with 3 satellites

• Inmarsat’s SwiftBroadband (SBB) global satellite network results in a global coverage even across oceans

• Experience proves that SBB meets passengers current needs

• SBB pricing packages allow the airlines to offer aggressive and flexible retail plans for passengers

• Upgrade path possible from two to four SBB channels, with Inmarsat’s GX Aviation (Ka-band) addressing future passenger demand.

• Design for mobility

• Seamless global coverage − 3 satellites to ensure a global coverage − Seamless handover

• Standard terminal design

• Capacity to cope with passengers needs in the future

51 In Closing

• When you connect your passenger information, airlines serve customers better and win big in the process • The airlines in the world making the most ancillary revenue are the ones leading in connected passenger experience • Connect passenger data to the actual passenger increases revenue per flight on average $9.85 per pax • Increase connectivity, become a PaxEx hero, and increase airline revenue in one fell swoop • Everyone wins Question ?

SITA OnAir 71, av. Louis Casaï, PO Box 42 1216 Cointrin, Geneva, Switzerland

Simply connect to www.sitaonair.aero