THE HOCKEY REVOLUTION CONTENTS PAGE

1 THE GLOBAL HOCKEY REVOLUTION 2 DATA DRIEVN DECISION MAKING 3 VOLUNTEERS – THE LIFEBLOOD OF OUR SPORT 4 NSW PARTICIPATION SNAPSHOT 5 WHAT MAKES US UNIQUE 6 ONCE IN A LIFETIME OPPORTUNITY 7 NEW LEAGUE – NEW TEAM 8 WHAT DO WE DO? 9 MEDIA AND COMMS INSIGHT 10 PREMIERS PRIORITIES – TACKLING CHILDHOOD OBESITY 11 HOW WE ARE MAKING A DIFFERENCE 12 STATE CHAMPIONSHIPS – REAPING THE REWARDS 13 OUR PATHWAY TO SUCCESS 14 FACILITIES – OUR FOOTPRINT 15 FACILITIES – OUR FUTURE NEEDS THE GLOBAL HOCKEY REVOLUTION

GLOBAL

3RD MOST POPULAR 211 SPORT IN THE WORLD 4TH MILLION + HIGHEST OLYMPIC Football (Soccer) 4 Billion WATCHED THE 2016 SPORT ACROSS Cricket 2.5 Billion CHAMPIONS TROPHY SOCIAL MEDIA Field Hockey 2.3 Billion Tennis 1 Billion 2018 WORLD CUP COVERAGE REACHED #10 132 194 MOST PLAYED NATIONAL SPORT IN ASSOCIATIONS COUNTRIES THE WORLD

NATIONAL

NT 1% QLD 18% WOMEN’S TEAM WA 14% #3 RANKS #3 #2 IN THE WORLD SA 8% NSW 31% ACT 4% VIC MEN’S TEAM 20% RANKS #2 IN THE WORLD TAS 4%

ESTIMATED NATIONAL FAN AUSTRALIAN TEAM MEDAL TALLY BASE OVER MORE THAN 5.5 MILLION 4 3 5 10 1 1 OVER 1.1 MILLION PEOPLE IN IDENTIFY AS HOCKEY OLYMPIC GAMES COMMONWEALTH FANATICS GAMES

THE HOCKEY REVOLUTION | 1 UNDERSTANDING OUR COMMUNITY

We partnered with RevolutioniseSport to provide a cloud based sports management platform to help effectively manage hockey in NSW.

The RevolutioniseSport system has allowed us to access industry leading participation data and member demographics.

Our decision-making is now underpinned by evidence-based data rather than speculation.

We have access to real-time insights, ensuring we remain nimble and responsive to changes in community and member sentiment.

Our digital technologies We are using our data to allow us to have deep and create localised insights meaningful engagement and analytics to arm & interactions with our our volunteers with the members. knowledge to support local decision making.

MEMBERSHIP SNAPSHOT

New 7514

Returning 19425

Lost 7755

Churn 29%

2 | THE HOCKEY REVOLUTION VOLUNTEERS – THE LIFEBLOOD OF OUR SPORT

HOCKEY NSW HOCKEYHAS A SIMPLE NSW HASVOLUNTEER A SIMPLE VOLUNTEERPHILOSOPHY PHILOSOPHY

1 EDUCATE Create learning1 opportunities for committees, boardsEDUCA and pathwayTE opportunities for officials Createand coaches. learning opportunities for committees, boards and pathway opportunities for officials and coaches

2 2 APPRECIATEAPPRECIATE Treat all volunteers with respect, as Treat all volunteers they’re giving up with respect, as their time. they’re giving up 3 their time. MOTIVATE Make3 it fun and rewarding. Simple MOTIVATEgestures such as uniformMake it fun provided, and rewarding. Simple gesturesallowances such as etc uniform provided, allowances etc.

4 4 ADVOCATEADVOCATE All volunteersAll volunteers are advocatesare for advocates for the sport and the sport andorganisation. organisation THETHE HOCKEY HOCKEY REVOLUTION REVOLUTION | |3 3 NSW PARTICIPATION SNAPSHOT

CLUB PARTICIPATION SCHOOLS 27,245 94,917 34,012 TOTAL PARTICIPATION

INDOOR HOCKEY CAMPS/ CLINICS 40% 60% 10,021 2,230

STATE CHAMPIONSHIPS INDIGENOUS METRO REGIONAL 12,160 32% 68% 1,192

STATE TEAMS SOCIAL HOCKEY 636 2,720

ALL ABILITIES MULTICULTURAL VOLUNTEERS 4,841 4,841 5,914

AGE SPREAD

33% 29% 15% 23%

JUNIOR YOUTH SENIOR MASTERS

4 | THE HOCKEY REVOLUTION WHAT MAKES US UNIQUE?

Most gender Hockey has balanced team sport in 10,500 Australia players have 5,400 19,000 players 4yrs to played for players have Female returning 60% played for Participation 83yrs 10+ years annually Game for life 25+ years

Hockey 5,000 7/10 brings in households with 2 or more people people new to playing hockey hockey were 4,841 8,000 totaling introduced 70% new players by friends or Regional One or both annually 12,000 family Participation parents players born overseas

Hockey has a 1,978 Women’s Men’s players were THRIVING masters masters 1,192 masters born overseas Aboriginal or competition 120 Teams 99 Teams Torres Strait 1,920 Athletes 1,584 Athletes Islander

Hockey is a game for ALL, regardless of age, gender or nationality. The map opposite highlights in BLUE the 90 different countries of birth our members represent. Underscoring Hockey as a sport that truly celebrates diversity.

THE HOCKEY REVOLUTION | 5 ONCE IN A LIFETIME OPPORTUNITY

NEW TV DEAL - NEW CONTENT - NEW LEAGUE - NEW TEAMS

VITAL DATA INSIGHTS YEAR LIKE WE’VE $20 MILLION BROADCAST NEVER HAD BEFORE PRIVATE & GOVERNMENT INVESTment OVER NEXT 2 YEARS 5DEAL IN NSW IN HOCKEY FACILITIES INVEST AND MARKET OVER FIVE YEARS TO GROW GROW GROW PARTICIPATION PARTNERS FANBASE

INCREASE REGISTERED PLAYERS INCREASE STAKEHOLDERS SELL CLUB MEMBERSHIP INCREASE REVENUE INCREASE REVENUE INCREASE REVENUE

2019 2021 2023 2020 2022 2024

6 | THE HOCKEY REVOLUTION NEWINTRODUCING....NEW LEAGUE LEAGUE –- NEWNEW NSW TEAMTEAM PRIDE

NSW Pride is the elite Men’s and Women’s hockey team in the Sultana Bran Hockey One league.

• The club competes in the new national home and away hockey league, Hockey One, in September, October and November each year • Kookaburra and Hockeyroo National Players notably amongst the Pride on-field team • Squads of 20 male and female athletes are contracted by Hockey NSW to play for NSW Pride with a match-day squad of 14 being selected for each match KAYO STREAMING • Our men’s side won the inaugural crownCOMMUNICATIONS in 2019. FANS - LIVE & ON-DEMAND - 40,000 DATABASE - 60% FEMALE • In a -Hsporting-codeD QUALITY first, NSW Pride-2 provides1,700 SOCIAL equal MEDIA AUDIENCE - 70% REGIONAL platform- 2.3 MILLIONand opportunities FANS for both- genders. 1.1M WEBSITE VIEWS ANNUALLY - 50% UNDER 18 Conditions for men and women are equal and the match days have both teams playing after each other. NSW PRIDE HOCKEY ONE NSW Pride are one of seven new club identities from Hockey One is Australia’s newest national sporting league Australia’s major cities who will participate in the inaugural featuring the best players – men and women – competing for Average Home Grassroots Multiple Games city teams in entertaining games played across Australia. Hockey CrowdsOne League, of 1000 unifyingHockey the state’s Links male andPlayed female in NSW teams under the same club name. Loud, bold and fast, the League runs over a The NSW Pride will host three home-and-away matches at seven-week period after the AFL finishes and before the the Olympic Park Hockey Centre – nicknamed “The cricket starts. The League showcases the best of the best Lion’s Den” - with500 our NSW male Prideand female Foundation teams always Members playing with playersKayo including streaming our Kookaburras every match and Hockeyroos.LIVE double-headers, in a major win for fans. In exciting news for hockey fans, Kayo Sports, Package Types In exciting news for hockey fans, Kayo Sports, The team’s colours and logo are predominantley inspired Australia’s multi-sport streaming service will broadcast Australia’s multi-sport streaming service will by the NSW flag, while the name Pride evokes a feeling of every home-and-away game around the country, with the finalsbroadcast televised everylive on home-and-away FOX SPORTS. game around community, strengthGold Membershipand fierceness. Premium option with reserved seating the country, with the finals televised live on FOX SPORTS. red Membership Budget friendly option general admission seating - LIVE & ON-DEMAND lion cub Membership Exclusive for registered Under 11 NSW players - HD QUALITY

Supporter Membership Non-ticketed option for our - 2.3 MILLION FANS regional fans Seven Women’s Seven Men’s Grassroots Games In All Family Orientated Teams Teams Hockey Links Capital CitiesTHE HOCKEY REVOLUTIONSport | 7

THE HOCKEY REVOLUTION | 7 WHAT DO WE DO?

VISION MISSION To be the sport To foster an environment that delivers a of choice for valued and lifelong hockey experience for the families in NSW benefit of NSW families, including a high performance pathway

HOCKEY NSW OBJECTIVES

GOVERN GROW DEVELOP The game of Hockey in NSW Participation, partners & fans Players, coaches & officials Maximise usage of Invest, market and build the Provide development Revolutionise to optimize the profile of hockey in order to opportunities for players, governance framework across enhance the affordability and coaches, umpires and officials Hockey NSW and its affiliates accessibility of the game that enhance engagement, build competence levels and boost enjoyment

OUR VALUES

RESPECT INNOVATION EXCELLENCE INCLUSIVENESS PROFESSIONALISM

8 | THE HOCKEY REVOLUTION DATA DRIVEN DECISION MAKING MEDIA AND COMMS INSIGHT

UNDERSTANDING OUR COMMUNITY facebookFacebook Twitter CourtesyInstagram of SHUNT Applied Creative

Audience Engagement Hockey NSW ... We partnered with RevolutioniseSport to provide a cloud based sports management 32 min HNSW to drop page content in 13,300 page followers 210% increase in engagment (2015-19) platform to help effectively manage hockey in NSW. 12,034 2230 7297 Total Page Likes Total Followers Audience Growth TOP 10 TOP 50 15k Total Followers334% of 62 NSW State Sport- of 522 National and State 5-Year Trend 2018 ing Organisations Sporting Organisations All platforms The RevolutioniseSport system 14% 76% 88% 96% PARTICIPATION LOST RETURN NEW +860 +84 New Followers 10k has allowed us to access SURVEY 3,775 responded to SATISFIED with the SATISFIED with the SATISFIED with the this survey recent hockey year recent hockey year recent hockey year TOP 20 (#13) Performance +1,371 industry leading participation LOST PLAYERS 52% of 62 NSW State Sporting OrganisationsNew LikesAverage comments per post 5k New Followers Returning to hockey NEW PLAYERS data and member demographics. TOP 2 TOP 2 after a break Reasons for Things to Reasons why new players 1. PREGNANCY 1. NOTHING took up hockey not playing encourage 49% TOP 4 2. RELOCATED 2. REDUCE COST Only took a 1-2 12,443 Total Growth out hockey people back year break (#95)Total Growth 1 FUN 2 LEARN / IMPROVE TOP 100 of TOP 5 TOP 50 in 2018 to hockey 7 10 Average Reach 2015 2016 2017 2018 2019 People new to hockey have a FITNESS SOCIALISE of 522 National and State Sporting When asked 33% 3 4 of 62 NSW State Sport- of 522 National and State Through 2019 family member playing or were 23.1% YES 29% Took a break due to if they’d be introduced through a friend. change in circumstance Organisations7.7% ing Organisations Sporting Organisations returning UNDECIDED 45% Per Month to hockey WILL YOU RETURN NEXT SEASON? YES - 76% UNDECIDED - 19% NO- 5% Like Comment Share Our decision-making is now in 2019 NO 26% Through 2019 1 in 2 said reducing cost or providing Number of years spent 1-2 - 27% 5 -10 - 19% RETURNING PLAYERS a family discount underpinned by evidence-based would get more playing hockey before Players returning came back for people playing stopping 3-4 - 11% 11+ - 43% THREE MAIN REASONS 47,726 713 Likes 72,761 data rather than speculation. 1-2 - 12% 5 -10 - 24% Were signifgantly Were signifgantly Were signifgantly 3-4 - 17% 11+ - 47% Reactions, Shares 1,266 0-17 more likely to not 18-25 more likely to not 35+ more likely to not Years spent playing instagram play hockey due to play hockey due play hockey due FUN FITNESS SOCIAL hockey Likes, Comments YEARS loss of interest and YEARS to change in YEARS to medical issues scheduling circumstance or age WILL YOU RETURN NEXT SEASON? YES- 81% UNDECIDED - 15% NO- 4% Engagments and Comments 408 Retweets and Views Engagement Audience 96 Quotes 6th Ranked NSW The event with the most We have access to real-time insights, Total likes, comments and shares 7,700 page followers SSO For Overall engagement in 2019 was the first ensuring we remain nimble and Hockey NSW’s Instagram 49 Replies home Regional Challenge in Engagment TOP 20 TOP 100Moorebank during February. responsive to changes in community engagement has undergone of 35 NSW State Sport- of 234 National and State ing Organisations Sporting Organisations and member sentiment. spectacular growth in the last Performance 5-yearsSnapchat with a 3,300% im- Website Media TOPCoverage 20 (#14) Average comments per post of 34 NSW State Sporting Organisations provement in performance. TOP 10 TOP 50 TOP 100 (#64) -1000+ SHUNT Applied Creative 1.of 35 NSW83 State SportM- of 234 National and State 1098of 234 National and State Sporting ing Organisations Sporting Organisations Organisations Our digital technologies We are using our data to Total Followers Total Website Views Hockey NSW Related Articles allow us to have deep and create localised insights meaningful engagement and analytics to arm Snapchat is an emerging social media platform aimed at the 72,341 & interactions with our our volunteers with the Hockey NSW’s Hockey133 NSW’s, clubs074 are Median ArticleA communityReach hub: growing “Gen Z” demographic. members. knowledge to support Clubs and Associations a grassrootsTotal Unique powerhouse Site Users Hockey NSW Facebook (Facebook) Hockey NSW’s COVID-19 March update local decision making. having improved their 17.1is theM most interacted post of 2020 with Combined 37,125 social media401,371 engagement Largest3.6% Artcle of year-total Reach interactions, incl. 197 MEMBERSHIP SNAPSHOT Audience 42,845Total Geo-Filter Views (Facebook) by 184% in the shares. Total Unique Sessions The Facebook Individual page media is used as an infor- Productivity last 5-years. mationorganisations destination forran clubs, Hockey sharing to New 7875 5-Year Trend 45% 105 NSW related stories in 2019. 2864 72.5- SHUNT% Applied Creative its 42,845 followers. Returning 19361 Hockey NSW’s Uses and Swipes View Site on reached millions of Geofilters Lost 8658 Productivity Mobile DevicesEngagement of Australians during 2019 with Tweets published All reactions (Likes and Retweets) of 13 - 24 year Social Media and Organic Google twitter Churn national coverage 32% 80% olds in Australia Search were largest sources of on Sunrise, The Today Show, ABC TOPare reached 3 byTOP Snapchat. 25 trafficTOP to the 20 website TOP in 2019. 100 Breakfast, and the Bill & Boz show of 42 NSW State Sport- of 309 National and State of 42 NSW State Sport- of 309 National and State ing Organisations Sporting Organisations ing Organisations Sporting Organisations

8 | THE HOCKEY REVOLUTION THETHE HOCKEY HOCKEY REVOLUTION REVOLUTION | 9 | 9 PREMIERS PRIORITIES - TACKLING CHILDHOOD OBESITY

NSW GOVERNMENT SAVES HOCKEY FAMILIES OF TOTAL JUNIOR PARTICIPANTS USED AN 1177 $1,000,000 78% ACTIVE KIDS VOUCHER NORTH 639 104% COAST NEW ENGLAND & NORTH WEST

1134 2% 1009 CENTRAL HUNTER WEST & ORANA 333 CENTRAL COAST 11%

230 16% 481 25% RIVERINA MURRAY CENTRAL CITY 100% 150 ILLAWARRA WESTERN CITY 74% 825 EASTERN CITY 13% 390 678 10% NORTH DISTRICT 7% 1068 SOUTH EAST & SOUTH DISTRICT 19% 374 TABLELANDS

28% 978.16K LOCATIONS 31% 10,005 29% REDEEMED TOTAL ACTIVE AMOUNT KIDS VOUCHERS 310 USED FOR HOCKEY

2% 30% 45% 295 1755 147 APPROVED ACTIVE KIDS PROVIDERS ACTIVE KIDS & & IDENTIFIED 1 OR BOTH PARENTS DISABILITY BORN OVERSEAS

22% 410 535 25% 4821 4% ACTIVE KIDS ACTIVE KIDS & FEMALE & IDENTIFIED ACTIVE KIDS AND INDIGENOUS BORN OVERSEAS SUPPORTING A DIVERSE & DATA DRIVEN DECISION MAKING INCLUSIVEMEDIA AND HOCKEY COMMS INSIGHTCOMMUNITY

UNDERSTANDING OUR COMMUNITY Facebook TwitterVISION Instagram

HNSW to drop Wepage partnered content with in RevolutioniseSport to provide a cloud based sports management platform to help effectively manage hockey in NSW. 12,034 2230Hockey NSW will pilot a number7297 of Total Page Likes Total Followersmulticultural engagementTotal activities Followers as part of an overall Multicultural Engagement Project 2018 76% 88% 96% The RevolutioniseSport system 14% LOST RETURN NEW designed to encourage participation from PARTICIPATION +860 +84 New Followers has allowed us to access SURVEY 3,775 responded to SATISFIED with the SATISFIED with the SATISFIED with the this survey recent hockey year recent hockey year recent hockey year outside traditional hockey populations+1,371 as industry leading participation LOST PLAYERS 52% New Likes part of our strategic commitmentNew Followersto increase Returning to hockey NEW PLAYERS data and member demographics. TOP 2 TOP 2 after a break Reasons why new players Reasons for 1. PREGNANCY Things to 1. NOTHING diversity and inclusion activities. took up hockey not playing encourage 49% TOP 4 2. RELOCATED 2. REDUCE COST Only took a 1-2 12,443 Total Growth hockey people back out year break 1 FUN 2 LEARN / IMPROVE Total Growth in 2018 to hockey 7 of 10 Average Reach FITNESS SOCIALISE When asked People new to hockey have a 33% 3 4 Through 2019 family member playing or were 23.1% YES 29% Took a break due to if they’d be introduced through a friend. change in circumstance 7.7% returning UNDECIDED 45% Per Month to hockey WILL YOU RETURN NEXT SEASON? YES - 76% UNDECIDED - 19% NO- 5% Our decision-making is now in 2019 NO 26% Through 2019 1 in 2 said reducing cost or providing Number of years spent 1-2 - 27% 5 -10 - 19% RETURNING PLAYERS a family discount underpinned by evidence-based would get more playing hockey before Players returning came back for people playing stopping 3-4 - 11% 11+ - 43% THREE MAIN REASONS 47,726 713 Likes 72,761 data rather than speculation. 1-2 - 12% 5 -10 - 24% Ambassadors Were signifgantly Were signifgantly Were signifgantly 3-4 - 17% 11+ - 47% Reactions, Shares 1,266 0-17 more likely to not 18-25 more likely to not 35+ more likely to not Years spent playing play hockey due to play hockey due play hockey due FUN FITNESS SOCIAL hockey Likes, Comments YEARS loss of interest and YEARS to change in YEARS to medical issues scheduling circumstance or age WILL YOU RETURN NEXT SEASON? YES- 81% UNDECIDED - 15% NO- 4% Engagments and Comments The408 Hockey Retweets NSW Community and Views Ambassador Program is a newly established program to help engage multicultural 96 Quotes 6th Ranked NSW communities, promoteThe the event sport with of the hockeymost and support We have access to real-time insights, SSO For Overall engagement in 2019 was the first the49 newly Replies established homeHockeyRegional One ChallengeLeague. in ensuring we remain nimble and Engagment responsive to changes in community Moorebank during February. The main objective of the program is to increase the and member sentiment. awareness of Hockey to multicultural communities Snapchat Websitewithin NSW, attracting new andMedia emerging Coverage markets to the game. Hockey NSW currently have twelve passionate 1000+ 1.83AmbassadorsM committed to grow10 the 98sport of hockey. Our digital technologies We are using our data to Total Followers Total Website Views Hockey NSW Related Articles allow us to have deep and create localised insights meaningful engagement and analytics to arm Snapchat is an emerging social School Programs media platform aimed at the 72,341 & interactions with our our volunteers with the 133,074 Median Article Reach growing “Gen Z” demographic. members. knowledge to support TotalDuring Unique 2020, Site UsersHockey NSW introduced and delivered several local decision making. Hockey programs at targeted17.1 schoolsM that have a high percentage of students with a language background other 37,125 401,371 Largest Artcle Reach MEMBERSHIP SNAPSHOT Total Geo-Filter Views than English (LBOTE). Total Unique Sessions Individual media organisations ran Hockey New 7875 All programs were run by105 professionalNSW related Hockey stories NSW in 2019. 2864 72.5%coaches, and delivered to hundreds of students from Returning 19361 Hockey NSW’s Uses and Swipes View Site on various backgrounds around Sydney, includingreached millions areas like Lost 8658 of Geofilters Mobile DevicesLiverpool, Fairfield & the Canterbury-Bankstownof Australians region. during 2019 with of 13 - 24 year Social Media and Organic Google Churn national coverage 32% 80% olds in Australia Search were largest sources of on Sunrise, The Today Show, ABC are reached by Snapchat. traffic to the website in 2019. Breakfast, and the Bill & Boz show

8 | THE HOCKEY REVOLUTION THE HOCKEY REVOLUTION | 9 THE HOCKEY REVOLUTION | 12 SUPPORTING A DIVERSE & DATA DRIVEN DECISION MAKING INCLUSIVEMEDIA AND HOCKEY COMMS INSIGHTCOMMUNITY

UNDERSTANDING OUR COMMUNITY Facebook Twitter Instagram

HNSW to drop Wepage partnered content with in RevolutioniseSport to provide a cloud based sports management Community Events platform to help effectively manage hockey in NSW. 12,034 2230 7297 HockeyTotal NSW Pageheld its firstLikes ever MulticulturalTotal Come Followers and Try Total Followers 2018 Day in Blacktown. Over 50 adults and children - mostly The RevolutioniseSport system 14% 76% 88% 96% PARTICIPATION LOST RETURN NEW beginners - had a go+ at860 drills and mini-games+84 fromNew both Followers has allowed us to access SURVEY 3,775 responded to SATISFIED with the SATISFIED with the SATISFIED with the this survey recent hockey year recent hockey year recent hockey year Hockey NSW coaches and multicultural Community +1,371 industry leading participation LOST PLAYERS 52% Ambassadors.New Likes New Followers Returning to hockey NEW PLAYERS data and member demographics. TOP 2 TOP 2 after a break Reasons for Things to Reasons why new players 1. PREGNANCY 1. NOTHING took up hockey not playing encourage 49% TOP 4 2. RELOCATED 2. REDUCE COST Only took a 1-2 12,443 Total Growth hockey people back out year break 1 FUN 2 LEARN / IMPROVE Total Growth in 2018 to hockey 7 of 10 The day activated community engagement and provideAveraged an Reach FITNESS SOCIALISE When asked People new to hockey have a 33% 3 4 Through 2019 family member playing or were 23.1% YES 29% Took a break due to if they’d be introduced through a friend. change in circumstance encouraging7.7 avenue% into hockey, providing a link with local returning UNDECIDED 45% Per Month to hockey WILL YOU RETURN NEXT SEASON? YES - 76% UNDECIDED - 19% NO- 5% Our decision-making is now in 2019 NO 26% clubs that is hoped willThrough encourage 2019 participation in regular 1 in 2 said reducing cost or providing Number of years spent 1-2 - 27% 5 -10 - 19% RETURNING PLAYERS a family discount underpinned by evidence-based would get more competitions. playing hockey before Players returning came back for people playing stopping 3-4 - 11% 11+ - 43% THREE MAIN REASONS 47,726 713 Likes 72,761 data rather than speculation. 1-2 - 12% 5 -10 - 24% Were signifgantly Were signifgantly Were signifgantly 3-4 - 17% 11+ - 47% Reactions, Shares 1,266 0-17 more likely to not 18-25 more likely to not 35+ more likely to not Years spent playing play hockey due to play hockey due play hockey due FUN FITNESS SOCIAL hockey The community event encouraged participation from outside Likes, Comments YEARS loss of interest and YEARS to change in YEARS to medical issues scheduling circumstance or age WILL YOU RETURN NEXT SEASON? YES- 81% UNDECIDED - 15% NO- 4% Engagments 408 Retweets traditional hockey andpopulations Comments as part of Hockey NSW’s and Views strategic commitment to increase diversity and inclusion96 Quotes 6th Ranked NSW The event with the most We have access to real-time insights, activities. engagement in 2019 was the first SSO For Overall 49 Replies home Regional Challenge in ensuring we remain nimble and Engagment responsive to changes in community Moorebank during February. and member sentiment. League of Nations Snapchat Website Media Coverage During November 2020, Hockey NSW held the inaugural League of1000+ Nations Cup at Sydney Olympic Park.1. 83M 1098 Our digital technologies We are using our data to Over 120Total athletes Followers in 18 teams took partTotal in the Websitetournament, Views Hockey NSW Related Articles allow us to have deep and create localised insights representing countries such as India, Pakistan, South meaningful engagement and analytics to arm Africa,Snapchat The Netherlandsis an emerging and social England among others. media platform aimed at the 72,341 & interactions with our our volunteers with the 133,074 Median Article Reach growing “Gen Z” demographic. members. knowledge to support The aim was to develop a multicultural communityTotal Unique Site Users local decision making. competition for both males and females of all-abilities . 17.1M Partnering with AUSISO,37,125 the event brought communities401,371 Largest Artcle Reach MEMBERSHIP SNAPSHOT Total Geo-Filter Views together and garnered jubilant media coverage, Totalincreasing Unique Sessions Individual media the awareness of hockey within multicultural NSW through organisations ran Hockey New 7875 105 NSW related stories in 2019. a challenge2864 that encourages fun and 7growth.2.5% Returning 19361 Hockey NSW’s Uses and Swipes View Site on reached millions Lost 8658 of Geofilters Mobile Devices of Australians during 2019 with of 13 - 24 year Social Media and Organic Google Churn national coverage 32% 80% olds in Australia Search were largest sources of on Sunrise, The Today Show, ABC are reached by Snapchat. traffic to the website in 2019. Breakfast, and the Bill & Boz show

8 | THE HOCKEY REVOLUTION THE HOCKEY REVOLUTION | 9 THE HOCKEY REVOLUTION | 13 HOW WE ARE MAKING A DIFFERENCE

NO RESPECT • NO OFFICIALS • NO GAME NO TAKERESPECT • NO OFFICIALSTHE • NO GAME TAKEPLEDGE THE PLEDGERESPECT FOR OFFICIALS RESPECT FOR OFFICIALS

FOR KIDS WEEK

FOR KIDS WEEK

THE HOCKEY REVOLUTION | 11 STATE CHAMPIONSHIPS – REAPING THE REWARDS

19 742 28,000 EVENTS TEAMS ATTENDEES $20,019,636 TOTAL ECONOMIC VALUE ANNUALLY

Event Fields Teams Attendees Economic Value Field

Regional Challenge 3 Synthetic Turfs 90 3240 $2.274,480 U18 Boys State Championship 3 Synthetic Turfs 29 1392 $997,184 U18 Girls State Championship 3 Synthetic Turfs 30 960 $1,010,880 U15 Boys State Championship 2 Synthetic Turfs 30 1440 $1,010,880 Open Men’s State Championship 3 Synthetic Turfs 27 1080 $758,160 Open Women’s State Championship 3 Synthetic Turfs 26 1040 $730,080 U15 Girls State Championship 2 Synthetic Turfs 36 1728 $1,213,056 U13 Girls State Championship 2 Synthetic Turfs 40 1920 $1,347,840 U13 boys State Championship 2 Synthetic Turfs 36 1728 $1,123,056 Women’s Masters Half-State North 3 Synthetic Turfs 60 1680 $1,179,360 Women’s Masters Half-State South 3 Synthetic Turfs 60 1680 $1,179,360 Indoor

U15 Boys & Girls 59 2478 $1,739,556 U21/Open Men 24 840 $589,680 U21/Open Women 24 840 $589,680 U13 Boys & Girls 61 2562 $1,798,524 U18 Girls 26 910 $638,820 U18 Boys 24 840 $589.680 Men’s Masters 20 560 $393,120 Women’s Masters 40 1120 $786,240

12 | THE HOCKEY REVOLUTION OUR PATHWAY TO SUCCESS

Centre of Development + Regional Challenge Athlete Acceleration Program LARGEST EVENT IN HOCKEY NSW CALENDAR 21 16-18 Hours of Coaching Age Range of Athletes 3 Days 17 Locations Athletes 90 Teams 140 900 Participants 80 Training Sessions 180 2160 Officials Spectators 4 304 Two Day Total $2,274,480 Training Economic Value Annually Camps Hours

State Championships NSW State Teams 19 13 Championship Events Calendar Events 28,000 Attendees 57 Teams 742 Representative Teams 872 Players $20,019,636 114 Volunteers Economic Value Annually 17 Locations NSW State Team Victories 430 Volunteers in 2018

THE HOCKEY REVOLUTION | 13 LISMORE KEY 2 1 BALLINA Number of existing fields REGIONAL INVERELL GRAFTON 1 2 1 2 Field Required ARMIDALE 1 1 COFFS 1 3 3 HARBOUR Scone TAMWORTH Nelson Bay 1 3 Mudgee 1 2 PORT MACQUARIE Cowra 1 DUBBO TAREE Unanderra 1 1 1 SCONE 3 Bega 1 MUDGEE Young 1 MOLONG 1 1 MAITLAND 1 1 NELSON BAY Coffs Harbour 1 2 ORANGE CESSNOCK 1 PARKES 1 1 3 NEWCASTLE 3 BATHURST Existing Field 2 WYONG COWRA 1 2 LITHGOW Requiring Upgrade SOUTHERN Goulburn (Confirmed) 2 GRIFFITH HIGHLANDS Orange 2 1 1 WOLLONGONG 1 YOUNG 2 Albion/Croom Rd 1 2 UNANDERRA 2 Parkes 1 GOULBURN 2 ALBION/CROOM RD WAGGA WAGGA 2 Unanderra 2 2 1 NORTH NOWRA 2 New Field Confirmed SOUTH JERRABOMBERRA Griffith 1 South Jerrabomberra 2 BEGA 1 METRO Field Required Narrabeen 1 Manly 2 Ryde 2 Parramatta 1 Glebe 1 KURING-GAI 1 BOX HILL 1 Blacktown 2 BARRA BRUI 2 1 1 NARRABEEN 1 PENNANT HILLS 2 RYDE MANLY BLACKTOWN 2 2 1 2 Existing Field PARRAMATTA 1 2 OLYMPIC PARK NEPEAN 2 LIDCOMBE 1 1 CONCORD Requiring Upgrade 1 GLEBE 1 1 1 1 1 DACEYVILLE Kyeemagh (confirmed) 1 BANKSTOWN KYEEMAGH Kuring-gai 1 2 3 MOOREBANK 1 GREEN HILLS SYLVANIA New Field Confirmed NARELLAN 3 Barra Brui 1 Box Hill 2 LOCATION KEY Regional Manly 1 Metro New Fields Glebe 2 New FIeld Blacktown 3 New Fields Shellharbour Hockey Centre 4 Upgrade of 2 Fields Unanderra Hockey Stadium 5 Upgrade of 2 Fields Unanderra Hockey Stadium 6 Develop Third Synthetic Hockey Field Mudgee 7 New Field Scone 8 New Field Parkes 9 Upgrade Field Parramatta 10 New Field Ryde Hockey Fields 11 New Field Narrabeen 12 New Field Cowra 13 New Field Bega Valley 14 New Field Coffs Harbour 15 New Field Kyeemagh 16 New Field Kuring-gai 17 Upgrade Field