Business Strategy and Planning

Total Page：16

File Type：pdf, Size：1020Kb

A2:1 - Making Business Decisions GCE BUSINESS STRATEGY AND PLANNING Case Study: Belfast International Airport recently published a 25-year business plan in response to a request from the UK government. The plan summarised the views of Airport management in relation to how they would address the issue of providing sustainable airport capacity for the period up to 2030. The plan considered the key assets at the Airport’s disposal, its key strengths and the challenges faced in the coming years, including its role in sustaining regional economic development. The Airport has reported increased growth in passenger numbers using the facilities, rising from 1.5m in 1984 to 4.8m in 2005, and this is forecasted to grow to approximately 7m by the year 2015. This is currently accounts for approximately 67% of passenger numbers using N.I. airports. In addition to long-established airlines operating from the Airport, the Airport has reported an increase in new business, such that additional airlines are flying to/ from the Airport, including Aer Lingus plc, easyJet plc and Continental Airlines (USA). It is estimated that 2m people live within a 2-hour drive of the Airport, and that 80% of Northern Ireland’s industrial base is located within one hour of the Airport. Challenges facing the Airport are numerous, including its out-of-town location, the fact that there is only one access road to/from the Airport (A57), a poor transport infrastructure (no rail-link operates directly into the terminal), the loss of passengers to other regional airports (estimated at over 1m per year), and emergence of Dublin Airport, City of Belfast Airport and City of Derry Airport as credible alternatives to passengers and airlines operating therein. Belfast International Airport has recently received unfavourable press in that its’ car parking charges are amongst the highest in the UK for a public car park. In addition, the Airport has lost a number of key airline customers who have opted to operate their services from other regional airports. Activities: • Explain what is meant by a ‘business plan’, and why it is necessary for a business such as Belfast International Airport to prepare one. • Summarise the main contents which are commonly found within a business plan, such as that prepared by Belfast International Airport. • Prepare a SWOT Analysis and a PESTEL Analysis for Belfast International Airport. • Using relevant information, prepare an Ansoff matrix and a Boston Matrix as an aid to decision-making, using Belfast International Airport as an example. • Evaluate two strategies that Belfast International Airport might use in order to meet the challenges presented in the 25-year plan. • Evaluate the use of a business plan, as prepared by Belfast International Airport. Key Terms: Business Plan; Business Strategy; Objectives; SWOT analysis; PESTEL analysis; decision making; Ansoff matrix; Boston Matrix; Market Penetration; Product Development; Market Development; Diversification; Stars; Cash Cows; Problem Children; Question Marks; Dogs; Market Growth; Market Share. .

Copy Link

Recommended publications

Read Book Hampshire Airfields in the Second World
HAMPSHIRE AIRFIELDS IN THE SECOND WORLD WAR PDF, EPUB, EBOOK Robin J. Brooks | 192 pages | 31 Dec 1996 | COUNTRYSIDE BOOKS | 9781853064142 | English | Berks, United Kingdom Hampshire Airfields in the Second World War PDF Book Add to basket Buy Now Item Price. RAF Nefyn [40] [41]. Military attractions in Hampshire is part of Visit Hampshire the official tourism website. Count: Out of stock. Help Learn to edit Community portal Recent changes Upload file. Netherlands East Indies. Discover military attractions in Portsmouth. The runway is now buried under the M5 motorway. RAF Ulbster. RAF Broad Bay. Mexican P Thunderbolts of Squadron fly over the unforgiving terrain of central Luzon in July Archived from the original on 18 October More search options. This was a 'Q-t Built as satellite to RAF Milfield. Now Kibrit Air Base. RAF Hmawbi. The most obvious route, via the Azores, was not an option as Portugal remained staunchly neutral until August Search Military Attractions. Solent Sky Museum tells the fascinating story of this magical warplane. Use this tool to build your own journey or choose from an exciting range of specially selected tours. British Mauritius. RAF Maharajpur. RAF Half Die. RAF Fordoun. Now City of Derry Airport , Derry. RAF Jemappes. Underground bunker of contains the Group Operations Room from where the vital 11 Fighter Group was commanded during the Battle of Britain. RAF Dalby [27]. Part of the site is retained by the Ministry of Defence and leased to the Met Office. Also known as RAF Heathfield. RAF Calvo. The Aldershot Military Museum is situated on a active Army base giving visitors even more of an authentic experience.
[Show full text]
EASA Aerodrome Certificates
UNITED KINGDOM A Member of the European Union CIVIL AVIATION AUTHORITY AERODROME CERTIFICATE ABERDEEN Certificate Reference: UK: EGPD - 001 Pursuant to Regulation (EC) No 216/2008 of the European Parliament and of the Council and the Commission Regulation (EU) No 139/2014 for the time being in force and subject to the conditions specified below, The United Kingdom Civil Aviation Authority hereby certifies that: Aberdeen International Airport Ltd Aberdeen Airport Dyce Aberdeen AB21 7DU is authorised to operate Aberdeen Aerodrome in accordance with the provisions of Regulation (EC) No 216/2008 and its Implementing Rules, the aerodrome certification basis, the terms of the certificate and the aerodrome manual. This certificate shall remain valid for an unlimited duration, unless it is surrendered or revoked. Date of original issue: 22 January 2015 Signed: …................................................................................................................... For the UK Civil Aviation Authority TERMS OF THE CERTIFICATE Certificate Reference UKEGPD – 001 Aerodrome Name and Aberdeen ICAO location indicator EGPD Conditions to operate Day/night, IFR, VFR Runway declared distances 16 - 1953m 2153m 1953m 1953m Runway designator, TORA 34 - 1953m 2091m 1953m 1953m TODA, ASDA, LDA, in metres 16 - 1953m 2153m 1953m 1953m Declared TORA commences at location of threshold lights. for each runway, including 34 - 1953m 2091m 1953m 1953m Declared TORA commences at location of intersection take-off if threshold lights. applicable 16 - 1829m 2029m
[Show full text]
Conference & Events Brochureplease Click Here To
Ballyliffen the gateway to Royal Portrush Portstewart north west ireland Londonderry Rosapenna Donegal Ideally located only Minutes from Enniskillen town centre and St Angelo Donegal George Best Donegal Belfast Belfast City International Airport for Private Jet Arrival. The Resort is within a 2 hour Drive of Dublin The Resort’s six dedicated Conference and Event Rooms are flooded Bundoran St. Angelo Belfast Rosses Point Lough Erne International Airport, Belfast International Airport (Aldergrove); Belfast City with natural daylight and offer inspiring views over Castle Hume Resort Enniskillen Sligo Lough and The Faldo Course. The Resort can host anything from an Enniscrone Royal County Down Airport (George Best); Sligo and City of Derry Airport as well Belfast & Dublin Ports. intimate board meeting for 12 persons to a large scale conference for Knock 400 persons. County Louth The Resort has 5 Heli pads for Helicopter arrivals at The Resort, or arrive by Equipped with LCD screens and in-built audio visual equipment, Seaplane on Castle Hume Lough, which The Resort Buildings directly Portmarnock Galway Dublin presentations can be delivered with minimum set up time. K Club overlook. Dublin Complimentary Wi-Fi access is also available throughout The Resort. Our Reservations Team can arrange transfers to The Resort whether you Shannon If tailoring a programme of activity for clients, you can select from a Limerick require a Chauffeur driven Car, Limousine or Car Hire. wide range of exceptional experiences to suit your individual or Ballybunion Adare Tralee group needs utilizing The Resort facilities which include The Faldo Tralee Waterville WaterfordWaterford Course, The Faldo Academy and The Thai Spa.
[Show full text]
The Airports (Designation) (Power to Detain and Sell Aircraft) Order (Northern Ireland) 2008
Status: This is the original version (as it was originally made). This item of legislation is currently only available in its original format. STATUTORY RULES OF NORTHERN IRELAND 2008 No. 13 AIRPORTS The Airports (Designation) (Power to Detain and Sell Aircraft) Order (Northern Ireland) 2008 Made - - - - 10th January 2008 Coming into operation 11th February 2008 The Department for Regional Development(1) makes the following Order in exercise of the powers conferred by Article 23(1) of the Airports (Northern Ireland) Order 1994(2). Citation and commencement 1. This Order may be cited as the Airports (Designation) (Power to Detain and Sell Aircraft) Order (Northern Ireland) 2008 and shall come into operation on 11th February 2008. Designation 2. The following airports are hereby designated for the purposes of Article 23 of the Airports (Northern Ireland) Order 1994, that is to say— (a) Belfast International Airport; (b) Belfast City Airport; (c) City of Derry Airport; (d) Enniskillen (St Angelo) Airport; and (e) Ards Airport. (1) S.I. 1999/283 (N.I. 1) Article 3(1) (2) S.I. 1994/426 (N.I. 1) Document Generated: 2018-03-02 Status: This is the original version (as it was originally made). This item of legislation is currently only available in its original format. Sealed with the Official Seal of the Department for Regional Development on 10th January 2008. B.R.D. White A senior officer of the Department for Regional Development 2 Document Generated: 2018-03-02 Status: This is the original version (as it was originally made). This item of legislation is currently only available in its original format.
[Show full text]
Travelling with Translink
Belfast Bus Map - Metro Services Showing High Frequency Corridors within the Metro Network Monkstown Main Corridors within Metro Network 1E Roughfort Milewater 1D Mossley Monkstown (Devenish Drive) Road From every From every Drive 5-10 mins 15-30 mins Carnmoney / Fairview Ballyhenry 2C/D/E 2C/D/E/G Jordanstown 1 Antrim Road Ballyearl Road 1A/C Road 2 Shore Road Drive 1B 14/A/B/C 13/A/B/C 3 Holywood Road Travelling with 13C, 14C 1A/C 2G New Manse 2A/B 1A/C Monkstown Forthill 13/A/B Avenue 4 Upper Newtownards Rd Mossley Way Drive 13B Circular Road 5 Castlereagh Road 2C/D/E 14B 1B/C/D/G Manse 2B Carnmoney Ballyduff 6 Cregagh Road Road Road Station Hydepark Doagh Ormeau Road Road Road 7 14/A/B/C 2H 8 Malone Road 13/A/B/C Cloughfern 2A Rathfern 9 Lisburn Road Translink 13C, 14C 1G 14A Ballyhenry 10 Falls Road Road 1B/C/D Derrycoole East 2D/E/H 14/C Antrim 11 Shankill Road 13/A/B/C Northcott Institute Rathmore 12 Oldpark Road Shopping 2B Carnmoney Drive 13/C 13A 14/A/B/C Centre Road A guide to using passenger transport in Northern Ireland 1B/C Doagh Sandyknowes 1A 16 Other Routes 1D Road 2C Antrim Terminus P Park & Ride 13 City Express 1E Road Glengormley 2E/H 1F 1B/C/F/G 13/A/B y Single direction routes indicated by arrows 13C, 14C M2 Motorway 1E/J 2A/B a w Church Braden r Inbound Outbound Circular Route o Road Park t o Mallusk Bellevue 2D M 1J 14/A/B Industrial M2 Estate Royal Abbey- M5 Mo 1F Mail 1E/J torwcentre 64 Belfast Zoo 2A/B 2B 14/A/C Blackrock Hightown a 2B/D Square y 64 Arthur 13C Belfast Castle Road 12C Whitewell 13/A/B 2B/C/D/E/G/H
[Show full text]
UK Ordinary Aerodrome Licences And
Licence No.: P789 1. Name of Aerodrome: ANDREWSFIELD (see map in Schedule) 2. Position of Aerodrome 4 MILES W OF BRAINTREE 3. Name and Address of Licensee ANDREWSFIELD AIR OPERATIONS LTD ONCHARS FARM GT. SALING BRAINTREE ESSEX CM7 5DS The Civil Aviation Authority (in this licence referred to as 'the Authority') in exercise of its powers under Article 78 of the Air Navigation Order hereby licenses the above-named aerodrome as an aerodrome to be used as a place of take-off and landing of aircraft engaged in flights for the purpose of the public transport of passengers or for the purpose of instruction in flying, subject to the following conditions: 1. The aerodrome is licensed for use only by the licensee and by persons specifically authorised by him. 2. No aircraft shall take-off or land at the aerodrome unless such fire-fighting and rescue services and such medical services and equipment as are required in respect of such an aircraft in the Authority's publication CAP 168 (Licensing of Aerodromes) are provided there. Such services and equipment shall at all times when the aerodrome is available for the take-off or landing of aircraft be kept fit and ready for immediate turnout. 3. Changes in the physical characteristics of the aerodrome including the erection of new buildings and alterations to existing buildings or to visual aids shall not be made without prior approval of the Authority. 4. The licensee shall, by the quickest means available, notify the Authority of any material change in the surface of the landing area, or in the obstruction characteristics of the approach, take-off or circuit in relation to the aerodrome.
[Show full text]
Directions to Hotelplease Download Directions on How to Find The
How to find us PORTRUSH Everglades Hotel PORTSTEWART BALLYCASTLE Prehen Road, Derry, The City of Derry lies in the north-west of Co. Londonderry, BT47 2NH A37 Northern Ireland, 72 miles from Belfast. A2 BALLYGALLY COLERAINE Travelling from Belfast, follow the M2 and A6 Tel: 00 44 (0) 28 7132 1066 LONDONDERRY A26 roads north. The hotel is situated on the outskirts Fax: 00 44 (0) 28 7134 9200 A29 Email: [email protected] A5 of the city, on the south bank of the River Foyle. A6 Follow the A5 out of the city towards Strabane, Web: www.hastingshotels.com BALLYMENA and the hotel is about one mile from the city STRABANE A36 Residents parking available on the left hand side. Belfast International Airport A8 within the Hotel grounds. A29 A6 LARNE - 60 miles. City of Derry Airport - 9 miles. M2 A5 BELFAST Larne/Belfast ferry terminals - 75 miles. M2 A505 A2 LOUGH By Rail OMAGH NEAGH Trains run regularly between Derry and Belfast, via Coleraine. Journey time of 2 hours 10 minutes. FOYLE BRIDGE A2 A2 Tel: 00 44 (0)28 9066 6630 DONEGAL DERRY CITY COLERAINE, CREGGAN AIRPORT NORTH COAST By Bus & GIANTS CARLISLE CAUSEWAY Translink Service: ROAD BARRACK STREET Translink provides regular services between CITY Belfast and Derry and all over Northern Ireland. CENTRE SIMPSON BRAE Journey time 1 hour 40 minutes. JOHN STREET Tel: 00 44 (0)28 9066 6630 By Air ABERCORN George Best Belfast City Airport: ROAD Situated 3 miles from the centre of Belfast. The N.I. Rail service to Sydenham stops at BRANDYWELL CRAIGAVON ROAD the airport and runs from Great Victoria BRIDGE DUKE STREET Street Station.
[Show full text]
Approved Providers of the Hold Baggage NXCT
Approved providers of the hold baggage NXCT Airport Management Services Terminal Building, Inverness Airport, Inverness, IV2 7JB 01667 461 533 or 01667 461 535 Gary Stoddart [email protected] ASTACC 77 New Abbey Road,Dumfries,DG2 7LA 01387 265232 Jeff Golightly [email protected] AviationSec 6 Mill Cottages, Grindley Brook, Whitchurch, SY13 4QH 07802 221365 Andrew Hudson [email protected] Avsec Global Ltd Business Incubation Centre,University of Chichester, Bognor Regis Campus, Upper Bognor Road, Bognor Regis,West Sussex, United Kingdom, PO21 1HR Chris Barratt [email protected] Sara Gladstone [email protected] Babcock International Group Mission Critical Services Offshore Aviation, Babcock International Group, Farburn Terrace, Aberdeen Airport East, Dyce, Aberdeen , Aberdeenshire , AB21 7DT Brenda Tait [email protected] Belfast City Airport Belfast, BT3 9JH, Northern Ireland 028 9093 9093 Ray Jeffries [email protected] Bournemouth Airport Christchurch, Dorset, BH 23 6SE 01446712621 Tony Brogden [email protected] Browns UK Training Services 72 Evelyn Crescent, Sunbury Middlesex,TW16 6LZ 07841 590787 Rodger Brown [email protected] Cardiff Airport Vale of Glamorgan, Wales, CF62 3BD +44 (0) 7342 949255 Clive Parsons [email protected] CargoTRACKER More House, 514 Finchley Road, London NW11 8DD 020 8458 7720 Ron Haviv [email protected] City of Derry Airport CODA(Operations) Ltd, Airport Road, Eglinton, County Derry, BT47 3GY 028 71 81 07 84 Tracy Duffy
[Show full text]
Consumer Council Submission to the Northern Ireland Affairs Committee
Memorandum from the Consumer Council 1. Introduction 1.1 The Consumer Council is an independent consumer organisation, working to bring about change to benefit Northern Ireland (NI) consumers. Our aim is to make the consumer voice heard and make it count. 1.2 We have a statutory remit to promote and safeguard the interests of consumers in NI and we have specific functions in relation to energy, water, transport and food1. These include considering consumer complaints and enquiries, carrying out research and educating and informing consumers2. 1.3 The Consumer Council is also a designated body for the purposes of supercomplaints3, which means that we can refer any consumer affairs goods and services issue to the Office of Fair Trading4, where we feel that the market may be harming consumers’ best interests. 1.4 In taking forward our broad statutory remit we are informed by and representative of consumers in NI. We work to bring about change to benefit consumers by making their voice heard and making it count. To represent consumers in the best way we can, we listen to them and produce robust evidence to put their priorities at the heart of all we do. 1.5 The Consumer Council for Northern Ireland has statutory responsibility under the General Consumer Council (Northern Ireland) Order 1984 to represent the interests of passengers travelling to, from and within Northern Ireland. 1.6 In addition, the Consumer Council has been designated to handle passenger complaints made under Regulation (EC) No 1107/2006 (the Access to Air Travel Regulation) relating to an airport in Northern Ireland or a flight departing from an airport in Northern Ireland by the Civil Aviation (Access to Air Travel for Disabled Persons and Persons with Reduced Mobility) Regulations 2007 (SI2007/1895).
[Show full text]
Regional Airports
Aviation: regional airports Standard Note: SN323 Last updated: 6 March 2014 Author: Louise Butcher Section Business and Transport This note looks at airport development in the UK, outside London and the South East of England, under the present and previous governments, including the December 2013 interim report from the Airports Commission. The Labour Government’s 2003 aviation White Paper generally supported a ‘predict and provide’ approach to aviation. It envisioned demand for air transport increasing over the following 25 years. Consequently, it generally supported the growth of regional airports outside the South East to grow those economies and divert flights away from the congested London area. The Coalition Government published its Aviation Policy Framework in March 2013 – this is largely a collection of technical changes that could be made to airports to increase capacity, improve efficiency and ensure that aviation growth in the UK is sustainable in terms of noise and environmental pollution. The Airports Commission, under the chairmanship of Sir Howard Davies, was set up in September 2012 and tasked with making recommendations as to the timing and scale of any future airport capacity. It will not publish its final report and recommendations until after the 2015 General Election but in December 2013 it published an interim report indicating that demand would increase in London and the South East and that no regional airport option could replace the need for existing capacity in that area. Information on airports in the South East and London generally can be found in HC Library Note SN2893; and there are a separate notes on London Heathrow, SN1136, and proposals for a Thames Estuary airport, SN6144.
[Show full text]
FOR IMMEDIATE RELEASE CONTACT World Fuel Services Niki Goddard, 01179064515, [email protected]
FOR IMMEDIATE RELEASE CONTACT World Fuel Services Niki Goddard, 01179064515, [email protected] World Fuel Services and XLR Executive Jet Centres announce new partnership Contract considered ‘final step’ in creation of full‐service FBO at Birmingham Airport TBC February – LONDON – Leading fuel and aviation services provider, World Fuel Services (WFS), today revealed it has entered into a new long‐term partnership with XLR Executive Jet Centres (XLR) to provide fuel and complete technical services to its Birmingham Airport facility. XLR’s corporate aviation facilities at Birmingham Airport include a state‐of‐the‐art executive suite for passengers, dedicated crew facilities, and a 27,000‐square foot heated hangar. A stone’s throw from Birmingham city centre, the XLR executive lounge at Birmingham Airport is an ideal arrival point for business leaders, as well as being a key refueling stop for those travelling internationally. This offering is further boosted, as XLR has also joined World Fuel Services‘ exclusive Air Elite Network, giving its customers access to an international network of FBOs offering full‐service personal assistance, and elevated facility and service standards . The new contract is viewed as an important final step towards establishing a full‐service FBO at Birmingham Airport, which is the seventh busiest UK airport and acts as a connection hub for international flights, as well as being a key domestic centre. World Fuel Services’ vice president Mark Amor commented: “We’re delighted to be working with XLR to introduce a fuel solution that addresses long‐standing service issues on the General Aviation ramp at Birmingham Airport.
[Show full text]
Lounge Directory.Pdf
Content correct as of 5 April 2018 Priority Pass™ Lounge Directory This PDF Lounge Directory details all the lounges in the Priority Pass program – more than 850 in total, covering over 400 airports around the world. Priority Pass is the world's leading independent lounge program, making membership a must for any frequent traveler. As a Priority Pass member, wherever you travel, you can be sure that you'll experience outstanding standards of comfort and service – a world away from chaotic airport terminals. Do some business. Catch up with calls. Send a few emails. Browse through a favorite magazine. Enjoy refreshments of your choice. Or simply indulge yourself by doing nothing at all. You can use the Priority Pass lounges as detailed in this directory, regardless of your choice of airline, class of ticket or membership in any frequent flyer club. Just be sure to take your Priority Pass membership card with you wherever you travel in order to gain access to participating lounges. Enjoy your visit! For the most up-to-date lounge information and full Priority Pass Conditions of Use, visit our website at prioritypass.com © Priority Pass Ltd 2018. Opening times and availability of facilities may be subject to change. Admittance to the lounges is conditional upon presentation of a valid Priority Pass card only. Page 2 of 292 Content correct as of 5 April 2018 Facility Symbols Air Conditioning Conference Facilities Digital Membership Card Digital Membership Card Unavailable Disabled Access Fax Flight Information Monitor Internet/Dataport Newspapers/Magazines Refreshments (Alcoholic) Refreshments (Soft Drinks) Shower Facilities Telephone Television Wi-fi © Priority Pass Ltd 2018.
[Show full text]