History
In 1953, at an NYC apartment, was searching LeonardNAME Stern for precisely the right adjective to describe a character’s BODYnose PART on . Before he could his thought, his The PROPERHoneymooners NOUN finishVERB friend Roger Price quickly suggested clumsy and . After ADJECTIVEnaked sharing a laugh about the possibilites of this , Stern BODYnose PART and Price that the obsession over that one, perfect realizedVERB adjective, produced a fun word game. was born, 59 SUPERMad AWESOME Libs NOUN years later, the brand has done amazing things to make the word famous. fartVERB Highlights
20,000 active app users per day 98% brand Over 120 million awareness books sold
3,600 unique stories Books currently sold in over 65,000 doors
Over 7.5 million app downloads Target Audience
Kids 8-12 Teens 15-18 Nostalgic Families adult fans of MAD LIBS
Babysitters Men & Women Librarians 18-35
Teachers Novelty Gift Givers Strategy
Develop product that will appeal to both fans and licensedADJECTIVE current customers of , as well as adult consumers SUPERMad POPULAR Libs GAME who remember MAD LIBS® from their youth fondlyADVERB Expand on the history of the classic MAD LIBS® game, which was original developed as a game for adults. Tap into REALLYcocktail GOOD party TIME nostalgia and retro trend, cocktail culture.
Translate gameplay by fun and edgy topics to a hilariousADJECTIVE inspiredVERB targeted list of product categories. Mad Libs Retail Distribution
Books sold though over 65,000 doors Digital
MadLibs.com WorldsGreatestPartyGame.com Digital
The Original Mad Libs app is now available on iOS and Android
New Adult App coming soon! Publishing 2015 - 2016
Adult Mad Libs Original Mad Libs • Bob’s Burgers • Diary of a • Home Sweet Home • Steven Universe Whimpy Kid Fall 2015 • Scarface • Frozen • Big Bang • Teacher’s Rule! Theory • Edward Scissorhands • Peanuts
• New Girl • Get Inked • Star Trek Classic Spring 2016 • Give My Regards • Modern Family • Monster High to Mad Libs • Game Over Mad Libs • Country Lovin’ Mad LIbs • Stewie and Brian • RuPaul’s Drag Race • Clarence • BFG Movie Summer 2016 • Buffy • Finding Dory •Aerosmith • Marvel Superheroes • Field Trip • Florida Georgia Line • Mighty Magiswords • Scooby Doo •Foo Fighters • Doctor Who Villains • NFL Player’s Assoc and Monsters • Star Wars VII • Outkast • Magical Creatures • Muppets Fall 2016 • Lynyrd Skynyrd • Powerpuff Girls • Who Was... • Regular Show Holidaze • WWE Total Divas •Cartoon Network Bind-Up New Publishing Partners Brand Timeline
Fall 2015 Spring 2016 Summer 2016 Fall 2016
2 new Adult Mad Libs 6 new Adult Mad Libs 4 new Adult Mad Libs 2 new Adult Mad Libs Publishing titles titles titles titles 8 new Original Mad Libs 5 new Original Mad Libs 10 new Original Mad Libs 7 new Original Mad Libs titles titles titles titles
Original Mad Libs App Digital released on Android New standalone Diary of Adult Mad Libs relaunch a Wimpy Kid Mad Libs iOS apps
Online & Holiday promotion on all Harlem Globetrotter Mad Libs website redesign Social Media channels, including new Mad partnership Brand exposure through cross promotion with Libs holiday video and 12 April Fools cross promotion licensed partners including Cartoon Network, Days of Mad Libs Give Away with Cartoon Network Diary of a Wimpy Kid, Hello Kitty, and the WWE Seasonal tie-ins: Seasonal tie-ins: Valentine’s PR & Mad Libs Live! show debuts Seasonal tie-ins: family Thanksgiving, Christmas, Day and St. Patrick’s Day in NYC vacation, back-to-school, and New Year’s Eve Promotion LA Times Book Festival Holiday press round ups and Halloween New York ComicCon pop-up pop-up shop SD ComicCon pop-up shop shop
Holiday product features Seasonal product features Retail all channels all channels Mid-tier co-brand event (Apparel, book, social (Apparel, book, social with SD Comicon expression categories) expression categories)
*Plans subject to change Original Themes & Artwork
Sports School Birthday Holiday Road trip Vacation Activity Theme Adventure Party Adult Themes & Artwork
Cocktail Party New Baby Bachelor/Bachelorette Super Bowl New Year’s Eve Graduation Golf Awards Show Cooking Dieting Over the Hill Birthday Original Mad Libs Consumer Products Adult Mad Libs Product Concepts Dealmaker
Stephanie Sabol Director of Brand Management Penguin Young Readers Group [email protected] 212.414.3456