Licensed Supplier Guidelines On-Field Apparel November 2019

LICENSED SUPPLIER GUIDELINES ON-FIELD APPAREL NOVEMBER 2019

COMMUNITY COMPETITIONS

ASPIRATION TALENT SEQ Junior Affiliated PATHWAY Men’s and Women’s State League QFA, QFAW Leagues Leagues SCHOOL COMPETITIONS

Brisbane Townsville Gold Coast Mackay Sunshine Mt Isa Coast Cairns Northern Capricornia Rivers Cape York Wide Bay Darling Downs

This document was revised in November 2019, and is correct for the upcoming 2020 AFL Queensland football season.

• Key changes include:

o Refinement of logo sizes – this includes an updated guideline for Senior and Junior jumper sizes

o Logo size specified for Supplier Logo

o New branding for the SEQ Junior Leagues (Brisbane, Gold Coast, Northern Rivers and Sunshine Coast)

o Updated approvals process – please read carefully to understand the new approvals process. This can be found in the next couple of pages.

o ANY apparel using the AFL logo, AFL Queensland logo or AFL Queensland Q-Shield must be produced by a Preferred Supplier. A full list of preferred suppliers can be found in the next couple of pages.

• Measurements and sizing of logos has been provided as a guideline. Whilst we understand that garments will vary in size, we encourage suppliers and designers to adhere to these measurements as best as possible. If you have concerns about sizing, please contact AFL Queensland.

• If you require any of the logos contained in this document, please contact your Competition Manager. Logos in this document are for visual reference only, they are NOT intended to be copied directly from this document.

From time to time, there will be a need for Clubs to create special event jumpers (eg. Celebrating Indigenous or Multicultural Round, or a specific Club Charity Round). The following guidelines have been put together for Clubs and Suppliers to follow in the event of a Special Jumper Design.

ALL existing on-field apparel guidelines still apply

Clubs can add up to TWO additional logos on the back of their jumpers, in support of the charity or to raise additional funds through sponsorship. Clubs can also change the overall design of their jumpers for the specific event. ALL artwork will still need to be approved by AFL Queensland.

SENIOR JUMPER SIZES JUNIOR JUMPER SIZES EXISTING LOGOS 23 EXISTING LOGOS 23 ADDITIONAL LOGOS FOR ADDITIONAL LOGOS FOR SPECIAL EVENT JUMPERS SPECIAL EVENT JUMPERS SIZE: 125mm WIDE per logo SIZE: 100mm WIDE per logo PLACEMENT: At least 10mm PLACEMENT: At least 10mm below Existing Logo below Existing Logo

• Any off-field apparel that includes the AFL logo, AFL Queensland logo or AFL Queensland Q-Shield must still follow the AFL Queensland Approvals Process.

• Any garment to display the AFL logo, AFL Queensland logo or AFL Queensland Q-Shield must be sourced from an AFL Queensland Licensed Supplier – this includes Caps, T-Shirts/Polos and Tracksuit Tops and Bottoms.

• For Community Competitions, there is no restriction on the number of sponsor logos Clubs can place on their off-field apparel.

• For Regional Talent Programs, there can be:

• one logo underneath the TALENT Q-Shield on the front (85mm wide)

• Two logos on the back (one above the number and one below) (as per on-field size guidelines)

• One logo on the LEFT sleeve (70mm wide)

• For State Teams, off-field apparel must only contain the Supplier and Pathway Sponsor Logo (eg. NAB and BOND University for the Female State Teams).

AFL Queensland has put together this Approvals Process to ensure the AFL brand integrity, and to maintain a professional and consistent image of the Code of Australian Football, AFL Queensland and associated Talent Pathways and Leagues/Competitions. This approval process relates to ANY garment produced which contains the AFL logo, AFL Queensland logo or AFL Queensland Q-Shield.

Request for Jumpers A request for a jumper order will come to an AFL Queensland Licensed Supplier via AFL Queensland or a Community Club

Jumper Design The AFLQ Licensed Supplier will create a jumper design

Design Approval Additional Approval The completed design is sent to the AFL Queensland Competition If additional approval is required, the AFL Queensland Competition Manager or AFL Queensland Talent Manager for approval Manager or Talent Manager will refer the design on for additional approval Design is Approved by AFLQ AFL Queensland approves the design. Supplier can circulate to the Club for their approval, but any changes must come back through AFL Queensland for final approval.

Production Commences

COMPANY CONTACT EMAIL MOBILE Beastwear Scott Rugless [email protected] 0417 069 798 Explosive Tony Tucker [email protected] 0418 150 880 ISC Garry Heath [email protected] 0400 115 649 LRF Luke Faulkner [email protected] 0419 952 544 Tribal Sport David Lake [email protected] 0418 957 645 VIV Warren Ledger [email protected] 0417 152 527

AFL Queensland has saved all the Q-Shields and AFL Queensland Logos into the following DropBox: https://www.dropbox.com/sh/wi74csrtqkdgw6f/AACx9V_y_sry 7IKh5opuqGXga?dl=0

Male and Female State Representatives Team (not including Academys)

Program / Title Competition / Program Sponsor U16 State Team – Male NAB U18 State Team - Female Bond University Open Age State Team – - Male Open Age State Team – Bond University Female INDIGENOUS TEAMS State Indigenous Team Rio Tinto / Goodlife (Kickstart) MULTICULTURAL TEAMS State Multicultural Team Australia Post and (All Nations) Goodlife

Q-SHIELD SUPPLIER LOGO SIZE: 85mm WIDE SIZE: 60mm WIDE PLACEMENT: Right Chest PLACEMENT: Centre, below neckline

TEAM SPONSOR LOGO (NAB) TEAM SPONSOR LOGO (NAB) SIZE: Max Width – 180mm / Max 23 SIZE: 85mm WIDE (Max Height – Height – 70mm 100mm) PLACEMENT: Centre placement below PLACEMENT: Below Q-Shield the neckline SPACING: 10mm spacing between Q- Shield and League Sponsor Logo PLAYER NUMBER PLAYER NUMBER SIZE: 250 – 300mm HIGH SIZE: 60mm HIGH PLACEMENT: Centre PLACEMENT: Left chest, in line with Plain Font Q-Shield

Q-SHIELD SUPPLIER LOGO SIZE: 85mm WIDE SIZE: 60mm WIDE PLACEMENT: Right Chest PLACEMENT: Centre, below neckline

TEAM SPONSOR LOGO (NAB/AFLW) SIZE: Max Width – 180mm / Max 23 Height – 70mm PLACEMENT: Centre placement below the neckline TEAM SPONSOR LOGO (NAB LOGO) 23 SIZE: 85mm WIDE (Max Height – PLAYER NUMBER 100mm) SIZE: 250 – 300mm HIGH PLACEMENT: Below Q-Shield PLACEMENT: Centre SPACING: 10mm spacing between Q- Plain Font Shield and League Sponsor Logo TEAM SPONSOR LOGO (Bond Uni) PLAYER NUMBER SIZE: 250 – 300mm WIDE SIZE: 60mm HIGH PLACEMENT: Centre PLACEMENT: Left chest, in line with Plain Font Q-Shield

Q-SHIELD SUPPLIER LOGO SIZE: 85mm WIDE SIZE: 60mm WIDE PLACEMENT: Right Chest PLACEMENT: Centre, below neckline

GOODLIFE LOGO SIZE: Max Width – 180mm / Max Height – 70mm 23 PLACEMENT: Centre placement below RIO TINTO LOGO the neckline 23 SIZE: 85mm WIDE PLACEMENT: Left Chest (in line with PLAYER NUMBER Q-Shield) SIZE: 250 – 300mm HIGH PLACEMENT: Centre Plain Font PLAYER NUMBER SIZE: 60mm HIGH Plain Font RIO TINTO LOGO SIZE: 250mm WIDE (maximum) PLACEMENT: Centre back below number

Q-SHIELD SUPPLIER LOGO SIZE: 85mm WIDE SIZE: 60mm WIDE PLACEMENT: Right Chest PLACEMENT: Centre, below neckline

AUSTRALIA POST LOGO GOODLIFE LOGO SIZE: 85mm WIDE SIZE: Max Width – 180mm / Max PLACEMENT: Left Chest (in line with Height – 70mm Q-Shield) 23 PLACEMENT: Centre placement below the neckline 23 PLAYER NUMBER SIZE: 60mm HIGH PLAYER NUMBER Plain Font SIZE: 250 – 300mm HIGH PLACEMENT: Centre Plain Font

AUSTRALIA POST LOGO SIZE: 250mm WIDE (maximum) PLACEMENT: Centre back below number

Q-SHIELD SIZE: 70mm WIDE PLACEMENT: Left front leg

TALENT PROGRAMS Program / Title Competition / Watermark Program Sponsor REGIONAL TALENT TEAMS (MALE) U14 MALE Brisbane North Brisbane Lions Brisbane South East Brisbane Lions Brisbane South West Brisbane Lions Central Queensland Gold Coast SUNS Darling Downs Brisbane Lions Gold Coast North Gold Coast SUNS Gold Coast South Gold Coast SUNS Moreton Bay Brisbane Lions North Queensland Gold Coast SUNS Northern Rivers Gold Coast SUNS Sunshine Coast Brisbane Lions Wide Bay Brisbane Lions U16 MALE Brisbane North Brisbane Lions Brisbane South Brisbane Lions Gold Coast South Gold Coast SUNS North Queensland Gold Coast SUNS Sunshine Coast Brisbane Lions

SUPPLIER LOGO SIZE: 60mm WIDE PLACEMENT: Centre, below neckline Q-SHIELD SIZE: 85mm WIDE PLACEMENT: Right Chest

PLAYER NUMBER SIZE: 60mm HIGH PLACEMENT: Left Chest, in line with Q-Shield Plain Font

LIONS/SUNS WATERMARK COLOUR: To be a similar shade to jumper background, but enough contrast to be visible

PLAYER NUMBER SIZE: 250 – 300mm HIGH PLACEMENT: Centre

SPONSOR LOGO SIZE: Max Width 250mm / Max Height 130mm PLACEMENT: Centre, below number

Q-SHIELD SIZE: 70mm WIDE PLACEMENT: Left front leg

TALENT PROGRAMS Program / Title Competition / Program Sponsor REGIONAL TALENT TEAMS (FEMALE) U14 FEMALE Brisbane South Bond University Brisbane North Darling Downs Gold Coast North Queensland Northern Rivers Sunshine Coast Papua New Guinea U17 FEMALE Brisbane North Bond University Brisbane South Gold Coast North Queensland Sunshine Coast Central Queensland Darling Downs Northern Rivers Papua New Guinea

SUPPLIER LOGO SIZE: 60mm WIDE PLACEMENT: Centre, below neckline

PLAYER NUMBER SIZE: 60mm HIGH Q-SHIELD PLACEMENT: Left Chest, in line with SIZE: 85mm WIDE Q-Shield PLACEMENT: Right Chest Plain Font

FEMALE TALENT PATHWAY SPONSOR (BOND UNIVERSITY) SIZE: 70mm WIDE PLACEMENT: Right Chest, below Q- Shield

LIONS/SUNS WATERMARK COLOUR: To be a similar shade to jumper background, but enough contrast to be visible

PLAYER NUMBER SIZE: 250 – 300mm HIGH PLACEMENT: Centre

SPONSOR LOGO SIZE: Max Width 250mm / Max Height 130mm PLACEMENT: Centre, below number

Q-SHIELD SIZE: 70mm WIDE PLACEMENT: Left front leg

Program / Title Competition / Program Sponsor QAFL -

Q-SHIELD SUPPLIER LOGO TEAM SPONSOR LOGO 1 SIZE: 85mm WIDE SIZE: 60mm WIDE SIZE: Max Width – 180mm / PLACEMENT: Right Chest PLACEMENT: Centre, below Max Height – 70mm neckline PLACEMENT: Centre placement below the neckline PLAYER NUMBER CLUB LOGO SIZE: 90mm high SIZE: Max Width 100mm / PLACEMENT: 10mm below 23 Max Height 100mm PLAYER NUMBER 23 League Sponsor Logo PLACEMENT: Left Chest (in SIZE: 250 – 300mm HIGH Same font as back number line with Q-Shield) PLACEMENT: Centre Plain Font CLUB SPONSOR LOGO SIZE: Max Width 100mm / Max Height 80mm TEAM SPONSOR LOGO 2 PLACEMENT: Below Club SIZE: Max Width 250mm / Logo Max Height 120mm SPACING: 10mm spacing PLACEMENT: Centre, at least between Club Logo and Club 10mm below number Sponsor Logo

CLUB LOGO Q-SHIELD CLUB SPONSOR LOGO LEAGUE SPONSOR LOGO SIZE: 80mm WIDE / 80mm HIGH SIZE: 70mm WIDE SIZE: 70mm WIDE / 70mm HIGH SIZE: 70mm WIDE / 70mm HIGH PLACEMENT: Right front leg PLACEMENT: Left front leg PLACEMENT: Right back leg PLACEMENT: Left back leg

Program / Title Competition / Program Sponsor QAFLW Bond University

Q-SHIELD SUPPLIER LOGO TEAM SPONSOR LOGO 1 SIZE: 85mm WIDE SIZE: 60mm WIDE SIZE: Max Width – 180mm / PLACEMENT: Right Chest PLACEMENT: Centre, below Max Height – 70mm neckline PLACEMENT: Centre LEAGUE SPONSOR LOGO placement below the (BOND UNIVERSITY) CLUB LOGO neckline SIZE: 80mm WIDE SIZE: Max Width 100mm / PLACEMENT: Below Q-Shield Max Height 100mm SPACING: 10mm spacing PLAYER NUMBER 23 PLACEMENT: Left Chest (in between Q-Shield and SIZE: 250 – 300mm HIGH line with Q-Shield) League Sponsor Logo 23 PLACEMENT: Centre Plain Font CLUB SPONSOR LOGO PLAYER NUMBER SIZE: Max Width 100mm / SIZE: 90mm high Max Height 80mm TEAM SPONSOR LOGO 2 PLACEMENT: 10mm below PLACEMENT: Below Club SIZE: Max Width 250mm / League Sponsor Logo Logo Max Height 120mm Same font as back number SPACING: 10mm spacing PLACEMENT: Centre, at least between Club Logo and Club 10mm below number Sponsor Logo

Program / Title League Sponsor

MALE QFA HART SPORT FEMALE QFAW

Q-SHIELD SUPPLIER LOGO TEAM SPONSOR LOGO 1 SIZE: 85mm WIDE SIZE: 60mm WIDE SIZE: Max Width – 180mm / PLACEMENT: Right Chest PLACEMENT: Centre, below Max Height – 70mm neckline PLACEMENT: Centre placement below the CLUB LOGO neckline SIZE: Max Width 100mm / Max Height 100mm PLAYER NUMBER 23 PLACEMENT: Left Chest (in SIZE: 250 – 300mm HIGH line with Q-Shield) LEAGUE SPONSOR LOGO PLACEMENT: Centre Plain Font (HART SPORT for QFA) CLUB SPONSOR LOGO SIZE: 85mm WIDE SIZE: Max Width 100mm / PLACEMENT: Below Q-Shield Max Height 80mm TEAM SPONSOR LOGO 2 SPACING: 10mm spacing PLACEMENT: Below Club SIZE: Max Width 250mm / between Q-Shield and Logo Max Height 120mm League Sponsor Logo SPACING: 10mm spacing PLACEMENT: Centre, at least between Club Logo and Club 10mm below number Sponsor Logo

CLUB LOGO Q-SHIELD CLUB SPONSOR LOGO LEAGUE SPONSOR LOGO (HART SPORT SIZE: 80mm WIDE / 80mm HIGH SIZE: 70mm WIDE SIZE: 70mm WIDE / 70mm HIGH for QFA) PLACEMENT: Right front leg PLACEMENT: Left front leg PLACEMENT: Right back leg SIZE: 70mm WIDE / 70mm HIGH PLACEMENT: Left back leg

Program / Title Competition / Program Sponsor MALE & FEMALE Cairns Check with Affiliate Leagues for current Cairns Womens sponsor logos Cape York Capricornia Capricornia Womens Darling Downs Darling Downs Womens Mackay Masters Mount Isa Townsville Wide Bay

Q-SHIELD SUPPLIER LOGO TEAM SPONSOR LOGO 1 SIZE: 85mm WIDE SIZE: 60mm WIDE SIZE: Max Width – 180mm / PLACEMENT: Right Chest PLACEMENT: Centre, below Max Height – 70mm neckline PLACEMENT: Centre placement below the CLUB LOGO neckline SIZE: Max Width 100mm / Max Height 100mm PLAYER NUMBER 23 PLACEMENT: Left Chest (in SIZE: 250 – 300mm HIGH line with Q-Shield) LEAGUE SPONSOR LOGO PLACEMENT: Centre SIZE: 85mm WIDE Plain Font CLUB SPONSOR LOGO PLACEMENT: Below Q-Shield SIZE: Max Width 100mm / SPACING: 10mm spacing Max Height 80mm TEAM SPONSOR LOGO 2 between Q-Shield and PLACEMENT: Below Club SIZE: Max Width 250mm / League Sponsor Logo Logo Max Height 120mm SPACING: 10mm spacing PLACEMENT: Centre, at least between Club Logo and Club 10mm below number Sponsor Logo

Program / Title Competition / Program Sponsor MALE & FEMALE Brisbane Juniors McDonald’s Gold Coast Juniors Northern Rivers Juniors Sunshine Coast Juniors

Q-SHIELD SUPPLIER LOGO TEAM SPONSOR LOGO 1 SIZE: 65mm WIDE SIZE: 50mm WIDE SIZE: Max Width – 130mm / PLACEMENT: Right Chest PLACEMENT: Centre, below Max Height – 55mm neckline PLACEMENT: Centre placement below the CLUB LOGO neckline SIZE: 75mm WIDE / 75mm HIGH PLAYER NUMBER 23 PLACEMENT: Left Chest (in SIZE: 200 – 250mm HIGH line with Q-Shield) LEAGUE SPONSOR LOGO PLACEMENT: Centre SIZE: 65mm WIDE / 65mm Plain Font HIGH CLUB SPONSOR LOGO PLACEMENT: Below Q-Shield SIZE: 75mm WIDE / 60mm TEAM SPONSOR LOGO 2 SPACING: 10mm spacing HIGH SIZE: 200-250mm WIDE / between Q-Shield and PLACEMENT: Below Club 100mm HIGH League Sponsor Logo Logo PLACEMENT: Centre, at least SPACING: 10mm spacing 10mm below number between Club Logo and Club Sponsor Logo

CLUB LOGO Q-SHIELD CLUB SPONSOR LOGO SIZE: 65mm WIDE SIZE: 60mm WIDE SIZE: 70mm WIDE / 70mm HIGH PLACEMENT: Right front leg PLACEMENT: Left front leg PLACEMENT: Right back leg

LEAGUE SPONSOR LOGO (McDonald’s) SIZE: 60mm WIDE PLACEMENT: Left front leg, 10mm below Q Shield

Program / Title Competition / Program Sponsor MALE & FEMALE Cairns Juniors Check with Affiliate Leagues for current Capricornia Juniors sponsor logos Darling Downs Juniors Mackay Juniors Mount Isa Juniors Townsville Juniors Wide Bay Juniors

CLUB LOGO Q-SHIELD CLUB SPONSOR LOGO LEAGUE SPONSOR LOGO SIZE: 65mm WIDE SIZE: 60mm WIDE SIZE: 70mm WIDE / 70mm HIGH SIZE: 70mm WIDE / 70mm HIGH PLACEMENT: Right front leg PLACEMENT: Left front leg PLACEMENT: Right back leg PLACEMENT: Left back leg

The Schools of Excellence Shield should appear on the jumper of the following schools:

Q-SHIELD SUPPLIER LOGO TEAM SPONSOR LOGO 1 SIZE: 65mm WIDE SIZE: 50mm WIDE SIZE: Max Width – 130mm / PLACEMENT: Right Chest PLACEMENT: Centre, below Max Height – 55mm neckline PLACEMENT: Centre placement below the SCHOOL LOGO neckline SIZE: 75mm WIDE / 75mm HIGH PLAYER NUMBER 23 PLACEMENT: Left Chest (in SIZE: 200 – 250mm HIGH line with Q-Shield) LEAGUE SPONSOR LOGO PLACEMENT: Centre SIZE: 65mm WIDE / 65mm Plain Font HIGH SCHOOL SPONSOR LOGO PLACEMENT: Below Q-Shield SIZE: 75mm WIDE / 60mm TEAM SPONSOR LOGO 2 SPACING: 10mm spacing HIGH SIZE: 200-250mm WIDE / between Q-Shield and PLACEMENT: Below Club 100mm HIGH League Sponsor Logo Logo PLACEMENT: Centre, at least SPACING: 10mm spacing 10mm below number between Club Logo and Club Sponsor Logo

The Schools of Excellence Shield should appear on the jumper of the following schools:

Q-SHIELD SUPPLIER LOGO TEAM SPONSOR LOGO 1 SIZE: 65mm WIDE SIZE: 50mm WIDE SIZE: Max Width – 130mm / PLACEMENT: Right Chest PLACEMENT: Centre, below Max Height – 55mm neckline PLACEMENT: Centre placement below the SCHOOL LOGO neckline SIZE: 75mm WIDE / 75mm HIGH PLAYER NUMBER 23 PLACEMENT: Left Chest (in SIZE: 200 – 250mm HIGH line with Q-Shield) LEAGUE SPONSOR LOGO PLACEMENT: Centre SIZE: 65mm WIDE / 65mm Plain Font HIGH SCHOOL SPONSOR LOGO PLACEMENT: Below Q-Shield SIZE: 75mm WIDE / 60mm TEAM SPONSOR LOGO 2 SPACING: 10mm spacing HIGH SIZE: 200-250mm WIDE / between Q-Shield and PLACEMENT: Below Club 100mm HIGH League Sponsor Logo Logo PLACEMENT: Centre, at least SPACING: 10mm spacing 10mm below number between Club Logo and Club Sponsor Logo

SCHOOL LOGO Q-SHIELD SCHOOL SPONSOR LOGO LEAGUE SPONSOR LOGO SIZE: 65mm WIDE SIZE: 60mm WIDE SIZE: 70mm WIDE / 70mm HIGH SIZE: 70mm WIDE / 70mm HIGH PLACEMENT: Right front leg PLACEMENT: Left front leg PLACEMENT: Right back leg PLACEMENT: Left back leg