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PRESS KIT Boucle de la Moselle France CONTENTS INTRODUCTION: 3 CYCLING: AN ALTERNATIVE APPROACH TOURISM WITH A DIFFERENCE page 3 TO FAMILY TOURISM page 18 1 PROMOTIONAL CAMPAIGN At the crossroads of major routes... and practices A favourite family pursuit page 19 Project stakeholders page 6 The very first cycling packages page 20 A focus on cycling page 7 4 THE ULTIMATE PLEASURE CRUISING EXPERIENCE 2 LORRAINE AT ITS FINEST NANCY SAINT-GEORGES PORT: LIFE IN BLUE page 25 TOUL PORT: WELCOME TO NORTH-EASTERN FRANCE page 25 Exceptional architectural heritage LIVERDUN, A PLACE STEEPED IN HISTORY ON THE BANKS OF THE MOSELLE page 10 Boating... and so much more besides page 25 NANCY AND ITS ARCHITECTURAL JEWELS page 10 TOUL CATHEDRAL: GOTHIC AND FLAMBOYANT page 11 VILLEY-SAINT-ETIENNE, ONE OF THE MOST ATTRACTIVE VILLAGES IN LORRAINE page 11 5 MOTOR HOMES: A PEACEFUL DESTINATION... GUARANTEED page 28 Fortified towns: a common heritage VILLEY-LE-SEC, THE ARCHETYPAL DEFENSIVE VILLAGE page 12 6 WALKS IN THE CITY... AND IN THE COUNTRYSIDE Sumptuous cuisine page 29 VINS DU TOULOIS: RED, WHITE AND “GRIS“ WINES page 13 Overground... and underground MADELEINE DE LIVERDUN, A DELICACY THAT HARKS BACK TO ANCIENT TIMES page 13 A preserved natural environment A PROMISING FUTURE FOR LOCAL TOURISM page 30 FORÊT DE HAYE, THE GOODNESS OF GREENERY page 14 MARON, STANDING AT THE CROSSROADS page 14 CONTACT DETAILS page 31 Mining history page 15 TOURISM WITH A DIFFERENCE The Boucle de la Moselle has been growing for 20 years. It is a destination with something for everyone, reflecting a new, dynamic approach to tourism in Lorraine driven by the ambition of all local stakeholders. This 95-km route passes through urban and rural areas, offering enjoyment and a chance to explore some of the very The new best sites in southern Meurthe-et-Moselle, and reflecting Boucle de la Moselle logo a brand new way to enjoy tourism. Its attractiveness is further boosted by its expansion into new, complementary With a decorative theme that areas (through cross-border and inter-regional collabora- represents north-eastern France and tions), as well as a diverse range of attractions and facilities the surrounding areas, the logo’s background features a bright colour, and access via multiple modes of transport. with a noticeably denser appearance The destination still has plenty more to offer, and a number in the foreground section. The word “Boucle“ appears in green, symbo- of major projects are underway (new communication mate- lising the natural environment, while rials, and the development of themed sections emphasising below, the river Moselle is naturally complementary practices). The Boucle de la Moselle has also represented in blue. In this logo, the circuit-based route is expressed by a developed a new visual identity, expressed in a logo that scroll – in a streamline loop shape – at alludes to the sheer richness of this area – an area that is the beginning of the “M“ in “Moselle“. becoming an increasingly popular tourist destination. The final “e“ in the word is extended, evoking the continuity of the river towards Germany. Cathedral Saint-Etienne / TOUL Fort Aventure / BAINVILLE-SUR-MADON PROMOTIONAL CAMPAIGN La collection DAUM / NANCY Brasserie Excelsior / NANCY Place Stanislas / NANCY Côtes de Toul wines 1 PROMOTIONAL CAMPAIGN Project stakeholders With the tourism sector accounting for only 3% of jobs (compared with 4.4% across France as a whole), Lorraine still has extensive development potential in this area. The region boasts a multitude of attractions, and the Boucle de la Moselle project forms part of efforts to promote these to a wider audience. The project has several aims: to improve the area’s facilities, to promote what already exists (rich diversity if landscapes and environments, natural trails, family-friendly routes, etc.) and to introduce new initiatives. The overall ambition is to promote this highly attractive destination with its vast economy. Discounting the boat hire costs, a tourist taking a pleasure cruise spends an average of €31 per day per person, cycle tourists passing through the area, spend an average of €75 per day, while campers spend an average of €30 a day per person. The Boucle de la Moselle is a truly unifying THREE ORGANISATIONS WORKING DIRECTLY WITH THE PUBLIC project involving sustained efforts from various institutions, including a number Tourism activities around the Boucle de la Moselle are coordinated by three key organisations, each of which of inter-communal authorities (Toulois, is responsible for providing public information about the various options available in the area. Moselle et Madon, Hazelle-en-Haye and Bassin de Pompey), as well as Nancy Metropole (supplementing the work done by the Meurthe-et-Moselle Departmental Council, the Regional Council, Voies A category 2 tourist office, the A category 1 tourist office, Nancy The tourist information point of the Navigables de France and local associa- Maison du tourisme en pays Tourisme et évènements promotes Bassin de Pompey is situated in the tions. Three organisations are technically Terres de Lorraine covers the area both leisure and business offers medieval town Liverdun and pro- South-West of Nancy and has in the 20 communes of Nancy motes the northern section of the responsible: the Maison du tourisme en two information points in Toul and Metropole. Boucle de la Moselle. pays Terres de Lorraine, Nancy Tourisme the Colline de Sion. et Evénements and the tourist information point of the Bassin de Pompey. lepredenancy.fr nancy-tourisme.fr tourisme.bassinpompey.fr 6 1 PROMOTIONAL CAMPAIGN A focus on cycling Cycle tourism is a key priority in the tourism sector across France, as demonstrated by major investments made in this area throughout the country. In line with this growing trend, the Boucle de la Moselle has decided to focus its efforts on routes and services aimed at cyclists – who often indulge in their pursuit either alone or with family members. Why this strategy? 1 First and foremost, France’s is the world’s leading destination for cycling tourism. Moreover, cycling is the second most popular holiday activity among French people. (TNS-SOFRES for the French Ministry of Tourism) 2 Looking beyond France’s borders, its neighbours in Germany and Holland are particularly fond of cycling tourism (with more than 50% of cycling tourists crossing the border from Germany coming to France for travelling cycling holidays). 3 In addition to its popularity, cycling also enjoys a “green“ image. This “eco- friendly attitude“ is also confirmed by recent studies conducted by Atout France, which indicate that the number of tour operators offering dedicated packages for cycling tourists is rising by an average of 15% each year. atout-france.fr 7 Mine du Val de Fer / NEUVES-MAISONS Fort du vieux canton / VILLEY-LE-SEC Collégiale Saint-Gengoult / TOUL Cathedral Saint-Etienne / TOUL VILLEY-SAINT-ETIENNE LORRAINE Place Stanislas / NANCY AT ITS FINEST LIVERDUN Madeleines de Liverdun Côtes de Toul / BRULEY 2 LORRAINE AT ITS FINEST LIVERDUN, A PLACE STEEPED IN HISTORY Exceptional architectural heritage ON THE BANKS OF THE MOSELLE Liverdun, a former 12th-century mediaeval fortress, and an 18th-century bishops’ The Boucle de la Moselle has been home to a particularly rich diversity summer residence, is a place steeped in history, nestled in a loop of the Moselle. It of architectural heritage, from ancient times (the city of Affrique, boasts a rich variety of stunning attractions, the Gallo-Roman site of Ludres and the settlement of Aingeray) until including former vineyard-owners’ houses, the early 20th century, with remarkable sites dating from the mediaeval various Renaissance and Art Nouveau residences, and a château dating from the period, the Age of Enlightenment and the Art Nouveau period. 19th century. The town hosts a mediaeval festival in May each year. THE MOSELLE, THE “CAPTURED“ RIVER tourisme.bassinpompey.fr Thousands of years ago, the Moselle ran parallel to the Meurthe (to the east), and flowed into the Meuse. During the Quaternary period (which began 2.6 million years ago), a tributary of the Meurthe, the Terrouin, appeared, with its source to the west. The Moselle-Meuse was then “captured“ and diverted from its original path to join the Meurthe, located around 40 meters lower. The current Boucle de la Moselle is the NANCY name given to this diverted section, which surrounds the city of Nancy via the west. AND ITS ARCHITECTURAL JEWELS The Moselle and the Meurthe, both close together and now at a similar altitude, were connected by a canal in the late 19th century, which “completed the loop“. Nancy, a former dukes’ seat, is known for its exceptional heritage, including its vivrelespaysages.cg54.fr/les-paysages-et-l-eau,151.html 18th-century premises that are now listed as a UNESCO World Heritage Site (com- prising Place Stanislas, Place de la Carrière and Place d’Alliance), its old mediaeval town and its new town (Renaissance and 17th century). Nancy was also the seat of the Art Nouveau movement in France and is home to stunning Ecole de Nancy buildings, especially in the Saurupt district. nancy-tourisme.fr 10 TOUL CATHEDRAL: GOTHIC AND FLAMBOYANT Work began on Toul Cathedral in 1221, and the building was finally completed just before 1500. With its Romanesque layout and Gothic construction, it boasts a truly flamboyant façade. Its cloisters – among the largest in France – were built in the 13th and 14th centuries. Saint-Etienne de Toul, to give it its full name, was recently restored and is one of two cathedrals in the diocese, along with Nancy. The top of the building is home to magnificent gargoyles, enhanced by a spectacular sound and light show each summer. lepredenancy.fr VILLEY-SAINT-ETIENNE, ONE OF THE MOST ATTRACTIVE VILLAGES IN LORRAINE Villey-Saint-Etienne is a member of the “most attractive villages in Lorraine“ association, which works to promote the region’s heritage.

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