Zynga Goes West with Frontierville Lauch About Zynga

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Zynga Goes West with Frontierville Lauch About Zynga

Zynga Goes West with FrontierVille Lauch San Francisco, CA – Zynga today announced the launch of FrontierVille, a wild west-themed social game that allows users to tame the wilderness, grow a family, and build a thriving frontier town. The debut of FrontierVille comes on the heels of the recently launched Treasure Isle that quickly became the fastest growing Facebook application of all time and one of Zynga's most popular games with 25 million daily active users. FrontierVille launches on Facebook today at http://apps.facebook.com/frontierville/ FrontierVille introduces a new western theme to the Zynga family and leads a new generation of social games by introducing new features including multiple avatars on a single screen under one player’s control. For the first time, Zynga is introducing virtual families allowing players to customize a spouse and raise a virtual family. Additionally, FrontierVille, the first game from the Zynga East studios, is a “living world,”where players contend with wildlife encounters, varying weather, and vegetation growth. “FrontierVille gives users creative new ways to connect with people around the world while bringing out the pioneering spirit in all of us," said Brian Reynolds, Zynga’s chief game designer who led the development of FrontierVille. "FrontierVille is Oregon Trail meets Little House on the Prairie meets FarmVille." Beginning with a covered wagon and a plot of land, FrontierVille players are challenged to tame the wilderness, explore the wild West and establish a homestead with friends and family. FrontierVille game features include Family, Crops, Varmints, Neighbors & Reputation. Today’s FrontierVille game launch along with Zynga's recently announced partnerships with Facebook and Yahoo! continues to extend the company's footprint worldwide, creating more opportunities for Zynga to connect the world through games. Recent acquisitions of XPD Media and Challenge Games established new Zynga game studios in Beijing and Austin. About Zynga Zynga has over 230 million monthly active users playing its games. These games include FarmVille, Treasure Isle, Zynga Poker, Mafia Wars, YoVille, Café World, FishVille and PetVille. Zynga games are available on Facebook, MySpace and the iPhone. Through zynga.org, Zynga players have raised over $3 million for world social causes. Zynga is headquartered in Potrero Hill in San Francisco..

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Zynga Acquires Conduit Labs
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