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Umbrella brand
Branding Strategies of Mncs in International Markets
Brand Architecture Strategy and Firm Value: How Leveraging, Separating, and Distancing the Corporate Brand Affects Risk and Returns
Branding at the Ice Cream Factory
BRAND NAME PRODUCTS New Strategic Brand Management
Airline Brand Experience Passengers' Perceptions of the Big Three
A STUDY of UMBRELLA BRANDING STRATEGIES USED by the SELECTED COMPANIES for the PROMOTION of RELATED PRODUCTS Prof
BRAND NAME PRODUCTS Brand Stretch Why 1 in 2 Extensions Fail
Brand As an Organization Examples
Brand Equity Examples Ppt
T. Cleff, L. Fischer, C. Sepúlveda, N. Walter How Global Are Global Brands?
The History of the Ajinomoto Group
Introducing Management 1
WHІCH IS BETTER: an UMBRELLA BRAND Or
Broadened Understanding of Engagement in Rival Brand Dyads
Brand Families
Developing a Brand Strategy Aligned with the Business Strategy
Chapter:11 Designing and Implementing Brand Architecture Strategies
Brand-Centric Transformation
Top View
Maruti Suzuki’S Attempt to Go to the Upper Segment with Its ‘Baleno’ Range Did Not Yield Good Results
Exploring the Essence of Brand Portfolio Management Daniel
Nation Branding This Page Intentionally Left Blank Nation Branding Concepts, Issues, Practice
Chapter 2 Brand Management Strategies and Challenges
Positioning and Branding to Help Differentiate Their Brands from Their Competition
A Brand Is a Promise Kept
Or Brand Ego Trip? CHAPTER 1
Cluster Branding and Marketing – a Handbook on Cluster Brand Management
How Do Brand Portfolio Strategies Affect Firm Value?
Business the Richard Branson Way : 10 Secrets of the World's Greatest Brand Builder