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Status brand
The Value Creation in Brand Public
Association for Consumer Research
Signaling Status with Luxury Goods: the Role of Brand Prominence
Luxury Fashion Branding
Influence of Brand Name on Consumer Decision in Car Choice
Dress to Impress: Brands As Status Symbols
A Study on Malaysian Consumers' Attitude and Behavioral Intention
Stratification and Segmentation: Social Class in Consumer Behavior
Master Thesis Digital Marketing As a Strategic Tool for Luxury Brands What Is Millennials’ Attitude Towards Social Media Marketing by Luxury Brands?
Brand Analyses of Global Brands Versus Local Brand in Indian Apparel Consumer Market
Reading 2 a Second Extract from Marketing Essentials
Luxury Fashion Advertising: Transitioning in the Age of Digital Marketing
Costly Signalling As Persuasion Heuristic in Advertising
Which Status Object Drives Price Premium?
Fashion Branding and Consumer Behaviors
The Millennials: Insights to Brand Behavior for Brand Management Strategies
Boutiques Into a True and Engaging Expression of the Brand and a Core Pillar of Overall Strategy Centralize Product Development, Merchandising and Marketing
Modeling Consumer Preferences for Status-Signaling Brands: Branding, Pricing, and Product-Line Decisions
Top View
How Young Adult Consumers Evaluate Diffusion Brands? Effects of Brand Loyalty and Status Consumption
Brands, T-Shirts, & the Communication of Identity
The Rise of Inconspicuous Consumption Giana M
Status Consumption and Uniqueness: Effects on Brand Judgement And
Conceptualizing a Model of Status Consumption Theory
1 When Signaling Status Backfires
Teenager's Preferences and Choice Behavior Towards Branded Or
The Mythic Status Brand Model: Blending Brain Science and Mythology to Create a New Brand Strategy Tool
ARE GREEN PRODUCTS the NEXT STATUS BRAND? Exploring the Associations Between Sustainability Attributes
How Evolutionary Needs Influence Consumer Behavior
Perspectives on Retail and Consumer Goods
The Operationalisation of International Fashion Retailer Success
The Concept of Luxury Brands
Fundamental Motives: How Evolutionary Needs Influence Consumer Behavior ⁎ Vladas Griskevicius A, , Douglas T
Analysing Brand Status' Impact on Brand Value
Impact of Status Consciousness on Consumer Purchase Intention and Brand Equity: the Mediating Role of Brand Associations
The Impact of Status Consumption on Shopping Styles:An Exploratory Look at the Millennial Generation Jacqueline K