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Kumamon
Let the Yuru-Chara Do the Job: Japan's Mascot Character Frenzy and Its
Who Is Hikonyan? the Phenomenon of Japanese Yuru-Chara*
History of Mascot Characters and Yuru-Chara
Kawaii Mania Japans Niedlichste Abgründe Isbn 978-3-95889-198-2 Andreas Neuenkirchen Kawaii
Japanese Mascots: Diplomatic Tool, Domestic Escapism
Planning with Character: Gotouchi Kyara and Place Branding in Japan
An Analysis of Tweets by Local Mascot Characters for Regional Promotions, Called Yuru-Charas, and Their Followers in Japan
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