Student ID: 21834886

Exam: 080629RR - INDIVIDUAL INFLUENCES ON BEHAVIOR

4. Charlene has always been impressed with the quality of Campbell's soup. When she saw a new brand of

Campbell's soup in the store, she assumed that it must also be good. This process is an example of

A. behavior shaping.

B. reinforcement.

C. stimulus discrimination.

D. stimulus generalization.

14. Marian buys whichever dog food happens to be on sale because feeding her dog doesn't relate to her central values and beliefs. Marian's shopping attitude toward dog food can be described as

A. valent.

B. peripheral.

C. responsive.

D. intense.

16. When Ken buys one brand of wine for his nephew's house-warming party and a different brand for his

Aunt Marie's birthday, he is being influenced by the situational variable known as

A. physical surroundings.

B. task definition.

C. antecedent state.

D. social surroundings. Student ID: 21834886

Exam: 080628RR - GROUNDWORK OF THE TEXT

4. Which of the following would not be considered a benefit of social media to consumers?

A. Segmenting

B. Assembling

C. Evaluating

D. Disseminating

12. Which of the following is a major area of energy use above and beyond the amount allocated to means of transportation?

A. Industrial use

B. AgricultureC. Mining

D. Buildings

18. According to the FBI and the National White Collar Crime Center, the percentage rise in cases of

Internet fraud in 2011 was about ______percent.

A. 10

B. 49

C. 85

D. 22 Student ID: 21834886

Exam: 080630RR – SOCIAL AND CULTURAL INFLUENCES ON BEHAVIOR

3. In most Asian countries, individuals belong to groups that look after each other in exchange for loyalty. This cultural tendency has been labeled by Hofstede as

A. collectivism.

B. uncertainty avoidance.

C. power distance.

D. individualism.

5. The ______of the personal influence process explains situations in which a product or style originating in the lower socioeconomic strata eventually gains acceptance and popularity among the elite and celebrities, who find the novelty appealing.

A. trickle-up model

B. two-step model

C. multistep model

D. trickle-down model

6. Among the single-variable indexes used to measure social class, ______is probably the most widely accepted sole indicator of social standing.

A. nationality

B. income

C. education

D. occupation

15. Within the confines of a group, patterns of behavior expected of individuals within a given social context are referred to as

A. norms.

B. roles. C. sanctions.

D. values.

18. Studies have shown that children in the ______class tend to attain less independence in purchasing than do children in other social classes.

A. working

B. lower

C. upper

D. middle