Marketing Communications Expenditure Survey 200 88
MMMMMMaaaaaarrrrrrkkkkkkeeeeeettttttiiiiiinnnnnngggggg CCCCCCoooooommmmuuuuuunnnnnniiiiiiccccccaaaaaattttttiiiiiioooooonnnnnnssssss EEEEEExxxxxxppppppeeeeeennnnnnddddddiiiiiittttttuuuuuurrrrrreeeeee SSSSSSuuuuuurrrrrrvvvvvveeeeeeyyyyyy 222222000000000000888888 — SUMMARY REPORT — MAY 2009 IN ASSOCIATION WITH Association of Canadian Advertisers The Association of Canadian Advertisers (ACA), the only national association exclusively representing client marketers, is dedicated to helping members maximize the value of their investments in all forms of marketing communications. Members realize value through proprietary education, research and consulting services. The ACA safeguards the right to commercial free speech, and demands an advertising marketplace that is accountable for the value provided to the advertiser. For more information, visit www.ACAweb.ca. Strategic Marketing Counsel Strategic Marketing Counsel Inc. is a Canadian-owned, independent marketing consulting agency. The firm provides research, planning, and performance metrics sevices that assist advertisers with their top-line results. For more information, visit www.strategicmarketingcounsel.com. Toronto Star Toronto Star , founded in 1892, is read in print and online by 2.8 million readers every week. Toronto Star is a division of Star Media Group, which includes Toronto.com, Torstar Syndication Services, Shop TV, Eye Weekly , Sway Magazine and The Canadian Immigrant . Star Media Group also includes the jointly owned Metro free daily newspapers in Toronto, Ottawa, Vancouver,
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