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A Monthly Newsletter of the Common Ground Alliance

November Committee Meetings in Nashville All-CGA Committee Meetings in Nashville The All-CGA Committee Meetings, Nov. 18-21 at the Renaissance Nashville Hotel, are just around the corner!

CGA is excited to announce a new pro- plants and nonprofit associations. In gramming element at the CGA Commit- addition to co-authoring three books, tee Meetings: Dr. Victoria M. Grady will be she has recently published pieces in the general session breakfast speaker on Bloomberg News, GovExec.com, the Wednesday, Nov. 20. Journal of Change Management and The Public Manager. Dr. Grady is the Academic Director of the MSM Graduate Program and Assistant Dr. Grady’s keynote will Professor of Management/Organizational inspire damage prevention Behavior in the School of Business at professionals as we work George Mason University. Her research toward the organizational portfolio focuses on the behavioral impli- and behavioral changes cations of organizations introducing and necessary to achieve our implementing organizational change. goal of zero damages.

We are looking forward We are looking for- ward to a productive to a productive week of week of meetings in meetings in Nashville. Nashville. Click here to learn more about Dr. Grady’s research includes work with CGA’s upcoming U.S. federal government agencies, private committee meet- and public healthcare organizations ings in Nashville, in the U.S. and United Kingdom, utility taking place Nov. organizations in Australia, K-12 and higher 18-21. education institutions, nuclear power

October 2019 | 2 ICUEE 2019 included over 1,000 exhibitors Louisville heats up showcasing the latest products and solu- tions for the utility construction industry. Exhibitors covered a record 1.34 million with record-breaking square feet or more than 30 acres. Exhib- its included the show’s signature hands- on equipment test drives and interactive ICUEE 2019 attendance product demonstrations. Demo expo smashes attendance, exhibitor and show space “By all measures, this was an outstanding records with all-time numbers of professionals for the 2019 ICUEE with more to see and experience than ever before, and it was gratifying to International Construction & Utility Equipment Exposition see such positive energy among attend- (ICUEE) Oct. 1-3 at the Kentucky Exposition . ees and exhibitors,” said Rick Johnson, ICUEE 2019 show chair and CEO Emeri- tus of Charles Machine Works. “ICUEE is Registered attendance topped 19,000, director. “Our 70 registration kiosks were always such a tremendous opportunity from the United States, Canada and printing 25 badges per minute between 8 to make lasting industry connections that more than 65 other countries worldwide. and 10 a.m., so we knew the temperature help participants continue to grow and “We shattered our attendance record on wasn’t the only thing running hot that day stay competitive.” Tuesday,” said John Rozum, ICUEE show and breaking records.”

3 | October2019 ICUEE 2019 featured a new equipment “This is our first year at ICUEE, and this is comprehensive insights into the latest demonstration area, new and expanded the place to be if you are focused on the industry technologies, innovations and education programs, and new networking utility construction industry,” said Amine trends. opportunities. Khimjee, vice president of sales and marketing at Fat Truck, a manufacturer ICUEE owner and producer is Association The show’s new UTV Test Track featured of industrial off-road utility vehicles. “We of Equipment Manufacturers (AEM), the utility terrain vehicle displays and test- have seven people working the booth North American-based international trade drive courses for hands-on evaluation of and we have been busy throughout the group representing off-road equipment machine capabilities. show.” manufacturers and suppliers – aem.org.

“Team Altec enjoyed spending time with About ICUEE – icuee.com – ICUEE, show attendees, celebrating 90 years of officially known as the International CGA promoted the 811 innovation and customer satisfaction at Construction & Utility Equipment message of safety with ICUEE 2019,” said Lee Styslinger III, CEO Exposition, comes once every two years of Altec. “ICUEE always serves as a great and is known as The Demo Expo for its 811 advocate Mark Stowe, opportunity to build and strengthen equipment test drives and interactive host of “The Direction,” relationships with our customers.” product demonstrations. It is the during ICUEE. largest event for utilities and utility ICUEE has been known as the place to be and construction contractors seeking for innovative equipment in the industry, and 2019 is no exception.

October 2019 | 4 , Tuscany and Franck’s, recently voted Best Restaurant in . Mark Eaton to keynote He is also founder and former chairman of the Mark Eaton Standing Tall for Youth Foundation, which provided sports and CGA Annual Meeting outdoor opportunities for more than 3,000 at-risk children. He is a former president and board member of the CGA is pleased to announce NBA All-Star and team building Legends of , which supports expert Mark Eaton as the keynote speaker for the 2020 CGA the needs of retired NBA players. His Annual Meeting during the CGA Excavation Safety Conference television and radio experience includes eight years as host of “Jazz Tonight” on & Expo, taking place in Palm Springs March 23-26, 2020. KJZZTV, host of “Mark Eaton Outdoors” on The Outdoor Channel, and three years as host of “Sports Health Today,” Mark played with the for 12 an internationally syndicated radio show. seasons, led the NBA in blocked shots four of those seasons, was named to the NBA All-Defensive Team five times, Mark has been a featured was named NBA Defensive Player of team-building expert on the Year two times, and still holds two NBA records: most blocks in a single Forbes.com, Inc.com, season (456) and career average Wharton Business Radio, blocked shots per game (3.5). Today, Entrepreneur.com and Mark is a successful motivational speaker, entrepreneur and best-selling Sports Illustrated. author of “The Four Commitments of a Winning Team.” Mark has been Mark’s motivational keynote speech will a featured team-building expert on kick off the 2020 CGA Annual Meeting Forbes.com, Inc.com, Wharton Business at 8 a.m. on Wednesday, March 25. We’re Radio, Entrepreneur.com and Sports looking forward to hearing him challenge Illustrated. the damage prevention community to be the strongest and most effective team In addition to his work on team we can be. For additional information building, Mark is managing about the 2020 CGA Excavation Safety partner in two award- Conference & Expo, please visit our winning restaurants in website at cgaconference.com.

5 | October 2019 2020 CGA 2018 DIRT Report toolkit Communications materials now available Plan coming soon! On Sept. 26, CGA released the 2018 DIRT Report. The report CGA is getting ready for 2020! This De- is published annually and is based on data entered into the cember, CGA will release its new Commu- nications Plan & Calendar to guide stake- Damage Information Reporting Tool (DIRT) for a given year. holders in their efforts to promote the 811 message and other damage prevention 2018 DIRT Report highlights include: To access the full 2018 DIRT Report, practices throughout the next year. • A refined statistical modeling process visit commongroundalliance.com/DIRT. estimated that 509,000 excavation- There, you’ll also find a toolkit of new The 2020 Communications Plan will related damages to underground facili- materials, including a press release, a link feature a calendar with daily, weekly and ties occurred in 2018, compared to the to the interactive DIRT dashboard, and a monthly tasks, as well as artwork files, 2017 estimate of 439,000 damages. series of supporting infographics featur- template news releases, contributed ing key takeaways from the 2018 DIRT articles, social media posts, email blasts • Damages per 1,000 one call center Report that CGA members can use to and new case studies from successful transmissions increased slightly from share the findings from the report. stakeholder campaigns in 2019, as well 2017 to 2018, along with a similarly as returning favorites. small increase in damages per million dollars of construction spending. If you executed an outstanding 811 cam- paign this past year that you’d like to share • Despite these increases, the past 15 with fellow stakeholders as a case study years have featured mostly year-over- in the 2020 Communications Plan, please year decreases in estimated damages submit it for consideration by emailing since the first DIRT Report in 2004. information about your campaign to [email protected]. • The top reported root cause category was “excavation issue,” which encom- Please also save the date for Tuesday, passes a variety of reported process Dec. 10 at 1 p.m. EST, when CGA will re- problems. lease the 2020 Communications Plan by webinar. Stay tuned for registration infor- • The biggest singular root cause was mation. We look forward to kicking off failure to notify the one call center. 2020 planning with our members!

6 | October 2019 • Highly visible track wall signage on two turns.

• Discounted ticket offers for stakeholders.

• Opportunity to give away VA811.com branded items, such as rally towels, hats and T-shirts to fans in the DC Solar FanGrounds.

Virginia 811 reaches • Prime placement for the Virginia 811 video display truck at major event NASCAR fans as 2019 weekends. Associates, MasTec, Primoris and WC pre-race sponsor at Spratt Inc. The brand ambassadors Richmond Raceway walked the pier and distributed branded rally towels and T-shirts during the pre- By Steve Light, Virginia 811 race ceremonies. Before the 2019 race season, Richmond Raceway completed a $30 million reno- Through this initiative, Virginia 811 has vation. The modernization of its infield been able to reach DIYers, contractors created a fully immersed fan-friendly ex- and others who may need to dig. Virginia perience in the DC Solar FanGrounds. As 811 is looking forward to continuing this the 2019 pre-race sponsor at the raceway, partnership with Richmond Raceway Virginia 811 had the opportunity to gener- and reminding everyone to always ate maximum exposure of the 811 message contact their one call organization among race attendees and the millions of before any digging projects. NASCAR fans across the country.

The sponsorship provided Virginia 811 with:

• Recognition as the pre-race ceremony To with the pre-race ceremonies, sponsor on the Richmond Raceway Virginia 811 enlisted the help of its website and social media platforms. damage prevention partners and active CGA members as brand ambassadors, • Pre-recorded video scoring tower including Badger Daylighting, Ditch messages during major event weekends. Witch of Virginia, Draper Aden

October 2019 | 7 ers, the public will have a chance to start to the 2019 Midwest Damage Preven- the voting process. By introducing DSNY tion Training Conference (MWDPTC), as to students through this project, it will give well as monetary prizes totaling $2,800. them an understanding of what the orga- Excavators throughout the region have nization is and why 811 exists. been selected as winners and will be announced in the next issue of The Dirt - By Devin R. Negrete, Dig Safely New York, Inc. Newsletter.

Additionally, join Indiana and Kentucky 811 as the organizations celebrate the 7th an- nual MWDPTC and “Be A Damage Preven- Dig Safely New York tion Lifesaver” – both the organizations’ reaches students through theme for this year and industry standard. school poster contest The MWDPTC is Nov. 6-8 in iconic French Lick, Ind., and 600 people are slated to Dig Safely New York, Inc. (DSNY) has been attend. For more information, please go celebrating 50 years of underground util- to midwest811conference.com or email ity safety throughout 2019 and has invited Director of Marketing for Underground classrooms across the state to strengthen Safety Alliance Mary Patricia Kindt at their knowledge about safety and share Indiana and Kentucky 811 [email protected]. their vision of what the world will look like hold second annual - By Kelli Martin, Indiana and Kentucky 811 in 50 years by entering DSNY’s School “I Dig Summer” Contest Poster Contest. Participating schools have the chance to win the grand prize of After a busy dig season this summer, $1,000 toward school supplies. Not only Indiana and Kentucky 811 wrapped the will this help educate the next generation, second annual “I Dig Summer” Contest, but it will also relieve the burden some which encouraged excavators to use the teachers face when it comes to furnishing Indiana and Kentucky 811 Web Ticket En- their classrooms. try system rather than calling 811. Partici- pants avoided potentially long telephone For the contest, DSNY supplied the hold times by submitting 294,956 utility schools with the poster boards and color- locate requests online during this period. ing tools needed to complete the project Online locateNew requestsYork Yankees’ increased by Aaron15% Judge Signs autographs by the Oct. 31 deadline. After all the post- from last year’s contest. ers have been received, they will be shared for lucky fans in front of safe digging banner! on social media and through DSNY’s vot- Participants were given the chance to ing webpage. After a panel ranks the post- win a two-night conference package

8 | October 2019 811 message and make this campaign Kansas 811 participates in successful. To show its appreciation, community youth event Iowa One Call has developed a “Partners in Safety Award” to present a framed Kansas 811 Public Relations Coordinator certification to all of the participating Russ Baxter took part in the Progressive stores. The award allows each individually Agriculture Safety Days on Oct. 9. The owned store to display this accolade and event, which was hosted by Sublette, show they are proud partners with Iowa included nine other neighboring towns, One Call, providing a public service to the more than 100 third and fourth-grade citizens of Iowa. Iowa One Call hopes to students, 30 volunteers and 10 different continue its Partners in Safety movement learning stations. The event provided a to reach as many stores as possible great opportunity to reach a young audi- throughout the state. ence face-to-face with the 811 message. - By Tyler Jass, Iowa One Call - By Kiersten Larson, One Call Concepts, Inc.

Iowa One Call launches Partners in Safety Awards

Iowa One Call recently started a “Partners in Safety” program to work with various hardware and rental stores across the state. The goal of the program is to visually display Iowa One Call’s message via a catchy floor decal within the stores – likely near the shovel aisle – in order to reach homeowners planning to landscape, plant a new tree, build a deck or do other projects that may require digging.

Iowa One Call has been thrilled to see the high number of participating stores that are willing to spread the

October 2019 | 9 NC811 and Dominion Energy share 811 message at tamale festival

NC811 and Dominion Energy spent the afternoon of Oct. 5 sharing the 811 mes- sage at the Tamale Festival held in Ra- leigh, N.C. North Carolina pipeline opera- tors are diligent in finding opportunities to share the safe digging message with the community. More than 4,000 people from the U.S., Mexico, India, Peru, Den- mark, Bosnia and the Congo attended the festival, which featured Latin music, Minnesota goes green for 8/11 Day public service vendors, dancing and The Minnesota Department of Public Safety’s Office of Pipeline Safety lit sev- wrestling. Over 1,200 tamales were sold eral Minnesota landmarks in green in honor of 8/11 Day. The landmarks included by 11 food vendors. the 35W Bridge, France Avenue, the Broadway Bridge and the Sperry Tower. - By Ann Rushing, NC811 - Mike Mendiola, Minnesota Department of Public Safety

Nebraska811 sponsors The Big Dig Louisiana 811 hosts On Sept. 15, Nebraska811 was a sponsor 2019 Connection of The Big Dig event hosted by Lueder Construction and the American Cancer The 2019 Louisiana 811 Connection took Society. All funds raised at the event place in Baton Rouge at the L’Auberge went to the Hope Lodge in Omaha, Casino and Hotel from Oct. 7-9. The which addresses the need for affordable, event featured exhibitors, updates from supportive lodging for cancer patients the Louisiana 811 Board of Directors, a lo- by providing 24-hour, temporary housing cating panel, a disaster recovery session, free of charge to patients and their fami- and a keynote speech by Sharon Lipinski lies who are traveling 40 or more miles on harnessing the power of habit. to receive treatment. - By Kiersten Larson, One Call Concepts, Inc. - By Kiersten Larson, One Call Concepts, Inc.

October 2019 | 10 Registration Now Open!

Palm Springs, California March 24-26, 2020

“It is an outstanding conference; terrific learning opportunity, there are so many people here; so 91% many opportunities to network, grow and learn.” of past attendees would recommend the Conference to an industry peer. – Christopher Koch, ZoneOne Locating – 12 time attendee

Register by January 11 to save $200 over onsite pricing!

CGAconference.com/register | 866.279.7755 16.0

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Published March 2019 © 2019 Common Ground Alliance. All rights reserved

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2018 To download or to access additional analysis, visit CommonGroundAlliance.com/DIRT.

This report may be referenced as the DIRT Annual Report for 2018. © 2019 Common Ground Alliance VOL. Released, September 2018 15 To order our videos, please click here.