By: Spencer Cornelia 1 Please Read I am offering this eBook FREE because I want everyone to access it and have a chance at learning how to earn your first 1,000 subscribers on YouTube. If you receive value from this eBook, I am accepting donations. If you’d like to donate and support the creation of this material, then you can donate in any of the following ways: Donation Amounts: $5 / $25 / $50 / $100 / $250 / $500 Venmo: @Spencer-Cornelia Cash App: $SpencerCornelia Paypal: [email protected] ​ Coinbase (Ethereum): 0x8443c1af59E77a956E43727a75D54EBFc1BF99B3 Coinbase (Bitcoin): 3QphERCVz9Wm5qW4vtag1Y1S911ZezdVQD ​ If you’d like to join my monthly membership for access to a Private Discord Community, Monthly Coaching Calls, and Access to having all of your questions answered, then you can join the VIP YouTube Coaching Patreon membership here: https://www.patreon.com/spencercornelia ​ 2 Module 0: Intro Setting Expectations Being a content creator on YouTube has become a legitimately glorified career in the past few years. Myself and many other creators are comfortable sharing our earnings from ad revenue on the platform and many of us are earning incomes in the top percentages in America. In some rare cases, YouTubers are making as much money as top professional athletes and entertainers. If you can figure out the game of YouTube and build up an engaged audience, then you absolutely can achieve whatever outcome it is you’re looking for. Some are in it for the money, some just want to build up an audience to feel important, and some are treating the platform like a business. Whatever it is you want to achieve, you absolutely can. But there are no shortcuts or easy mode. I felt like I never had an advantage with YouTube. I started making videos in January 2015 and for years I wasn’t able to figure out how to grow a channel. I became obsessed with the platform sometime in 2019 and it’s no coincidence that a few months later my channel started experiencing exponential growth. Spencer, why is it that you created a program for teaching others on how to grow a YouTube channel? Aren’t you creating more competition for yourself? This is a great question and something you should ask everyone trying to teach an online program or providing mentorship with all of the “hidden” secrets. This is another possible income stream for me. This is another way to monetize the knowledge and experience I’ve gained by growing a channel on YouTube. The YouTube platform changed my life in a lot of ways and I hope that this program can provide that same experience to many more people. The reality with YouTube is that it’s such a massive platform that I don’t really believe in negative competition, meaning teaching people how to grow a channel will keep people or views away from my channel. I think it’s actually the opposite. I’m going to help two different types of people with this program: channels that have absolutely nothing to do with mine and do not have any crossover audiences, which is going to be almost everyone. And then there will be a few students who may share some of the same audience. You’re going to learn about the YouTube algorithm in this course and you’ll understand why similar channels are actually good for you because when people find their channels, they’ll then find my channel because my videos will be in their recommended area. My hope for you is that you take this program seriously and give your best effort to grow a channel. Trust me, if you treat this platform like a business and follow all of the guidelines in this program, you absolutely can become a full time creator. The purpose of this program is to 3 simply get you to understand the platform so you can have the foundation to then grow a channel to your first 1,000 subscribers. Growing a following is really challenging, there’s no way to sugar coat it. Almost everyone starting a YouTube channel makes terrible content, doesn’t understand the platform, and will spend months toiling away in the YouTube basement getting less than 20 views a video. Some of the best creators on the platform took years to see results. It took me 5 years before I could monetize my channel. 5 years! I can’t stress it enough. Some creators will have a more difficult path to their first 1,000 subscribers than others. A lot of this game involves luck. Sometimes you catch a break and the algorithm takes your video and sends you 500,000 impressions. Sometimes it may take months before you catch a break. I want to set your expectations now that this is going to be a challenging journey to your first 1,000 subscribers, but I can’t stress enough how much it’s worth the effort when you finally do start growing. And if you’re able to really grow and turn YouTube into a business, trust me you’ll look back at your first videos and be thankful you put in the effort. There are going to be upfront costs with starting a YouTube channel. First, you’ll be paying me to show you the roadmap (if you donated or joined the membership groups). You’re also going to have to pay for audio and video equipment, lighting, potentially build out a studio, and for some people, paying to outsource the editing of a video or the thumbnails. No matter what, there are going to be costs. If you aren’t willing to purchase the necessary equipment, then it’s unlikely you’re ready to pursue this career. I’ll guide you throughout the course on the best options for your budget. And if you aren’t ready now, come back to this eBook when you have some money saved up. Getting to 1,000 subscribers is far from guaranteed. If you aren’t willing to put the work in, you aren’t going to succeed. But I can promise you that you will be fully prepared to become a full time creator following this program. The Layout of the Course There is a lot of theory in the course for a reason. I want you to understand playing the game of YouTube first. I will also provide many case studies where we analyze real life examples. I want to make it clear that there is never a one size fits all solution. I’m not going to be able to tell every creator exactly what content to make, exactly what titles to use, exactly what thumbnails to use. I think the best way to become a successful creator is to understand the platform, then understand how to analyze other channels, understand the game, and then be able to implement what you learned with your channel. In some modules, we’ll break down things I’ve done successfully and we’ll analyze other channels. I’ll provide my commentary. But YouTube 4 is always a test ground. It’s a never ending process of trying to figure out what works FOR YOU. The modules are presented in a linear fashion and are meant to be consumed in order. There will be a couple modules that don’t have any actionable steps and will be more focused on teaching the entire platform, the algorithm, or explaining all of the ways you can monetize on YouTube. The goal for this program is to simply help you go from 0 subscribers to 1,000 subscribers as fast as possible. I include a lot of theory because I want you to have a really deep understanding of the platform before you begin making any content. Creators who understand how to treat this platform like a business from the start have a much higher probability of success than those who are just uploading videos because they see others making money and they want a piece of the pie. Throughout this entire program, I’m going to be providing many examples of actual YouTube channels so you can understand the concept I’m teaching with an actual practical example. I think that’s one of the best ways to learn. As I gain more experience mentoring students on growing YouTube channels, I will be updating this course as well. My Theory on Why This is THE BEST COURSE on YouTube Growth Because I made it. Ha! Go out and make it happen and make this eBook look good, okay? 5 Module 1: Background & Benefits Why I Earned This Income I released my first video on YouTube in the first week of January 2015. I wanted to do something creative outside of my job so I started posting videos. I had been on the platform since 2008 and seriously started considering becoming a creator in 2012 when I saw Vitaly’s “Do You Even Lift, Bro?” video and then the rise of all of the picking up girls channels. I bought a Sony camcorder in 2013 thinking I was ready to make it as a YouTuber. At the time, I was only making $500 a month interning with the Birmingham Barons so it was a big purchase for me. Unfortunately, I didn’t know how to go out and make videos nor did I have a partner to film videos with. Fast forward to 2015 and I wanted to become a fitness influencer. I bought an affordable Canon Rebel T5 for $500 off Amazon. I saw the rise of fitness YouTube channels so I brought my camera to the gym to start filming videos.