Digital Day 2016 Technical appendix
Research Document Publication date: 4th August 2016
Digital Day 2016 – Technical Appendix
About this document
This document contains the approach and survey material used for the 2016 Digital Day research, which explored the media and communications behaviour of UK adults aged 16+ and children aged 6-15 years.
The study was last conducted two years ago in 2014 (by the same research agency – Kantar Media), and so one of the primary objectives was to gauge how things have changed since then; the methodology was therefore designed to remain as consistent as possible.
Digital Day 2016 – Technical Appendix
Contents 1.1. Overview ...... 2 1.2. Stage 1: Recruitment survey ...... 3 1.3. Stage 2: The diary ...... 6 1.4. Stage 3: The follow-up survey ...... 11 1.5. Sample sizes and response rates - Completions...... 12 1.6. Analysis of the quantitative data ...... 13 1.7. Recruitment questionnaire ...... 18 1.8. Diary questionnaire ...... 34 1.9. Diary follow-up questionnaire ...... 38
Digital Day 2016 – Technical Appendix 1 Technical appendix
1.1. Overview
A sample, comprising 1,512 UK adults aged 16+ who completed a seven day diary, was recruited by telephone using Kantar’s face-to-face Omnibus re-contact sample. This is a sample of people who had agreed to be re-contacted by telephone when they took part in a face-to-face Omnibus study. The end data was weighted to be nationally-representative, taking into account boosts within the individual nations (Scotland, Wales, Northern Ireland), and children aged 6-15.
The research took place from February to April 2016, with four weeks of diary completion recording media and communications activity from Tuesday to Monday each time. The project carried consistent branding for respondents, and was entitled ‘My Media Week.’
The three core stages of the project are summarised in the following flow diagram, and discussed in more depth in the subsequent sections of this document:
Stage 1: Recruitment survey c15 min telephone recruitment survey using Kantar face-to-face Omnibus re-contacts. Covered demographics, task description and devices in household.
Stage 2: Seven day diary (three days for under 16s) Paper diary booklet sent to respondents to fill out and help with completion of online diary. Mix of online self-completion and interviewer administered telephone completion options, using a consistent and intuitive online interface.
Stage 3: Follow-up-survey (for adults 16+ only) Additional c20 min questionnaire served during final day of diary (to link back to diary respondents and activity records)
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1.2. Stage 1: Recruitment survey
The recruitment fieldwork took place over six weeks between 2nd February – 7th March 2016 in three waves, around a week prior to each of the three main diary start days. It was structured in this way to enable effective quota management of those recruited and also to ensure there was only a small gap between recruitment and the start of the respondent’s diary.
In addition to adults aged 16+, children aged 6-15 were also recruited to take part. Most children were recruited once the adult had already agreed to take part in a seven day diary, and subsequently indicated that they had a qualifying child in their household. However, ‘boost’ interviews were also conducted whereby adults had been pre-identified within the sample as having children (so were specifically targeted).
For every child taking part we ensured that a parent or guardian did also in order to increase engagement with the task in hand, and ensure a level of support/supervision.
For the boost, both the adults and children took part in a three day diary, but the data for these particular adults wasn’t included in the final data-set so as to retain consistency across the adult sample.
The recruitment survey generally lasted around 15 minutes and covered the following:
Introduction: Respondent (re-contact) name check and brief description of the survey. Quota demographics: Age, working status, technology own, frequency of use and type of home internet connection. Recruitment: Explanation of task, incentives on offer, willingness to take part (including children boost), method of diary completion and dates they wanted to complete the diary, availability during the diary weeks coming up. Device ownership: TV sets and connected devices. Recruitment of child: Presence of child between 6-15 in household, consent from parent/guardian allowing child to take part. Additional demographics, contact details and next steps: Ethnicity, current life stage, postal address, phone number, email address and basic information on what to expect and when they would be contacted.
The full version of the recruitment questionnaire can be found in Section 1.7.
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Recruitment sample sizes 4,939 participants in total were recruited to take part in the task over the four diary weeks. This broke down into the following quotas:
QUOTAS Recruits NATIONS (ADULTS AGED 16+) 3812 England 2356 Scotland 488 Wales 480 N Ireland 488 ADULTS AGED 16+ 3812 Male 1812 Female 2000 16-24 439 25-34 558 35-44 680 45-54 708 55-64 572 65+ 855 ABC1 1906 C2DE 1872 CHILDREN 1127 Primary 6-11 575 Secondary 11-15 552
Respondent packs Each participant that agreed to take part in the study was sent a pack with the following enclosed: A cover letter: This detailed the participant’s specific diary dates, the link to the online diary and their username and password to enter the online diary. If a child in the household was also completing the diary, the three specific days (two week days and one weekend day) to complete were included (either within the adult’s diary week or the same three days as the adult, for the children’s boost), as well as the child’s username and password. The helpdesk email address and telephone number were also included. An instruction booklet: This contained details of how to complete the paper diary, on transferring their records (and those of their child) online or by telephone, and other frequently asked questions. A seven day paper diary: This was the A5 paper diary we asked participants aged 16+ to use to record their activities throughout the day to help them remember what they had done and when. This is described in more detail in Section 1.3. A three day paper diary: This was included in packs where a child (aged 6-15) was also completing the online diary. This was to be used to record the child’s activities throughout the day. For the children’s boost, where the adult and child were recruited together, both received a three day paper diary in their packs. Note pad: This small booklet was included for primary school children (aged 6-11) to use to make notes on their activities throughout the day, and potentially help the parent/guardian to enter the child’s three day paper diary and record their activities online. This was the case for the children’s boost sample as well.
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Incentives The task we were asking participants to do was fairly demanding for a research project, so to encourage participation they were incentivised with a Love2Shop voucher. The denominations offered were dependent on their age: Primary school child (6-11 year olds): £10 Secondary school child (11-15 year olds): £20 16-24 year olds: £45 25+ years: £35 Adults 16+ and primary school (6-11 year olds) boost sample: £20 Adults 16+ and secondary school (11-15 year olds) boost sample: £30
Incentives were then sent out by post on completion.
Helpdesk In order to help participants complete the task, there was a dedicated helpdesk (telephone and email). This was manned by the executives working on the project, and was communicated via the introductory cover letter sent with the diary. Issues were resolved immediately where possible (during office hours). As part of the telephone helpdesk there was a voicemail service set up to allow participants to leave messages 24 hours a day.
Reminders At the end of the recruitment survey, participants were asked whether they wanted to be sent reminders via email (if they had email addresses) or SMS (if they had a mobile phone). Depending on the method chosen, they were sent reminders two days before the beginning of their diary to check they received their packs and to give them the opportunity to contact us to answer any questions. They were then sent subsequent daily messages to remind them to fill in their online diary daily, and to continue to use their paper diary to note their activities.
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1.3. Stage 2: The diary
The diary took place across four waves/weeks between 17th February and 5th April, all of which ran from Tuesday to Monday. It consisted of two elements - 1) a paper diary booklet and 2) an online diary interface/website.
The paper diary booklet A paper diary was sent to all participants to help recollection while completing the online diary The booklet was A5 in size and carefully designed to allow for maximum portability. It was kept to a format that would be consistent with the online diary interface.
The diary incorporated clear and concise instructions on how and when to fill it in, and a separate instruction booklet also provided information of what additional questions would be asked when transferring the information digitally.
Participants were first of all asked to record (for all 15 minute time periods of the week) when they were asleep, and their general location for when they were awake. This used a code system as follows: S Sleeping H At home W/SC At place of work /study; At school (for children aged 6-15) T Travelling O At other place outside the home
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Where applicable they were also asked to record media and communication activities (28 in total) when undertaken, using the following list:
1 TV (live – at the time it is broadcast, including using the red button)
Recorded TV (programmes or films stored on your personal/ digital recorder box 2 using e.g. TiVo, Sky+ or Freeview+) On-demand / catch-up TV or films (free) e.g. BBC iPlayer, All 4, Sky or Virgin on 3 demand WATCHED Downloaded or streamed digital TV or films (paid-for) e.g. Amazon Instant Video, 4 Netflix, iTunes, Blinkbox, Sky Store, Disney Life
5 TV or films on DVD, Blu-ray, VHS video
Short online video clips on e.g. YouTube, News sites (including those through Social 6 Networking sites)
7 Radio (at the time of broadcast)
8 On-demand/’Listen again’ radio programmes or podcasts
Personal digital music or audio collection (e.g. on an ipod, smartphone, computer 9 etc.) LISTENED TO 10 Streamed online music (e.g. Spotify, Apple Music, Amazon Music and Google Play)
11 Personal music collection on CD, record or tape
Music videos (i.e. music video channels or sites that you mainly used for background 12 listening such as through YouTube or on MTV) Through a Social Networking site e.g. Facebook, Twitter (excluding checking 13 updates) 14 By Instant Messaging (e.g. Facebook Messenger, WhatsApp, BBM)
15 By email (reading or writing emails)
COMMUNICATED 16 By text message (SMS, including iMessage, reading or writing)
17 By photo or video messages (MMS, viewing or sending) or Snapchat
18 By phone call
19 By video calls (including Skype, Facetime, etc)
PLAYED 20 Games (on an electronic device e.g. phone, games console)
21 A newspaper/article (printed or online/digital including apps) 22 A magazine /article (printed or online/digital including apps) 23 Other online news e.g. BBC News, Sky News (not through a newspaper site) 24 Sports news /updates (not through a newspaper site)
READ/BROWSED/ 25 A book (printed or eBook) USED 26 Online shopping or ticketing site/ app Other websites or apps - including checking updates on a social networks (e.g. 27 Facebook, Twitter), online banking, etc Other activities such as creating office documents/spreadsheets, creating or editing 28 videos/music/audio, etc or other apps or software/programs
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The online diary All media and communications activities recorded on the paper diary were transferred
manually on a daily basis through a secure website. In most cases this was done by the respondent themselves, but there was also an option for a daily telephone interview (see page 10). The following screenshot shows the home screen that served as a hub each day that a participant or interviewer visited the website.
For each day of the diary, participants were asked to fill in their general locations (including sleep) and each activity in a similar way that they had been asked to fill in the diary booklet. Although they were asked to select the same 15 minute slots as recorded on the paper diary, the online interface allowed participants to specify exact start and end times for each activity undertaken. This meant that data was effectively recorded and captured on a minute-by- minute basis.
Each time an activity was entered, it was supplemented with a loop of questions about the activity undertaken (See following table).
Filtering and Question DEVICE ASKED FOR ALL ACTIVITIES What device/method did you use to do this?
A TV set (including TV set top box, DVD/Blu-ray player or streaming media players, but exc. games console) A Games Console attached to TV set e.g. Xbox, Playstation, Nintendo Wii A Traditional analogue (FM/MW/AM) radio set (portable or fixed) A Digital (DAB or WiFi) radio set A Stereo system / HiFi / Receiver / Home cinema system A Smartphone e.g. iPhone, Blackberry, Android, etc A Standard mobile phone (not a Smartphone) A Landline phone A Tablet e.g. iPad, Samsung Galaxy, Kindle Fire A Desktop computer A Laptop An e-Reader e.g. Kindle (not Fire), Kobo Another electronic device e.g. mp3 player, handheld games console, digital camera, smartwatch A Printed copy (Newspaper/book/magazine)
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SOCIAL MEDIA? ASKED FOR ACTIVITIES 6, 10, 12, 13, 20, 23, 24, 27 Was this through any of the following?
YouTube – FOR ACTIVITIES 6,10,12 Facebook – FOR ACTIVITIES 6, 10, 12, 13, 20, 23, 24, 27 Twitter – FOR ACTIVITIES 6, 10, 12, 13, 23, 24, 27 Other social networking site or app (e.g. Instagram, Pinterest, LinkedIn, etc) – FOR ACTIVITIES 6, 10, 12, 13, 20, 23, 24, 27 Spotify – FOR ACTIVITY 10 Any other site or app – FOR ACTIVITIES 6, 10, 12, 20, 23, 24, 27 None of these – FOR ACTIVITIES 6, 10, 12, 13, 20, 23, 24, 27
WORK/PERSONAL ASKED FOR ACTIVITIES 6, 13-19, 21-25, 27-28 Was this for personal or work/study purposes?
For personal purposes For work/study purposes For both personal and work/study purposes
The following screenshot shows a mock example of a day where multiple locations and activities have been input by a participant:
CAPTURING ‘MEDIA MULTI-TASKING’ As data for activities was captured on a minute-by-minute basis, and allowed more than one activity to be recorded at any given time, it automatically collected information on the time spent undertaking just one media activity (‘solus’ activity), and time spent doing more than one media activity (‘media multi-tasking’).
Having completed the whole day participants were then asked whether concurrent activities were related or unrelated to each other. This allowed us to further capture whether media multi-tasking was ‘meshing’ (related) or ‘stacking’ (unrelated). This question was only asked of certain activity combinations that had a 1+ minute overlap.
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Telephone assisted interviews Some participants either did not have an internet connection at home or were unable to complete the online dairy themselves and so they were contacted daily via telephone to record their diary activity online.
In these cases the telephone interviewer using the same online interface to input the data as used by participants completing it themselves. The participants were also provided with the paper diary as an aide, and the instructions provided prior information required for the telephone interview.
The interviewers for this were briefed thoroughly and taken through the online dairy in detail prior to their first telephone calls. This was to ensure they were aware of what the interview entailed, and prepared for the kind of conversations they needed to have with participants to ensure all the necessary information was noted correctly on the online diary.
After each telephone interview, the interviewers would book appointments with the participants to call on subsequent days in order to continue collecting the necessary diary information over the week.
The full diary questionnaire/script, including any variations between adults and children, is available in Section 1.8.
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1.4. Stage 3: The follow-up survey
A follow up questionnaire was included on the last diary day for each adult participant. This was predominantly designed to capture additonal information that wasn’t feasible to include in the diary or the recruitment survey.
The topics covered were as follows:
Claimed frequency of taking part in media and comms activities Importance of activities Importance of owned devices Frequency of using devices Devices planning to acquire Channels watched Usage of paid for and free online TV services Radio stations listen to Digital audio services used Whether use internet on smartphone Other functions use on a smartphone Whether have 4G service Ways they access internet Websites or apps visited Information about work Attitudes towards technology and work Other demographics Feedback on survey
The full follow-up questionnaire is available in Section 1.9
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1.5. Sample sizes and response rates - Completions
‘Completion’ of the diary was defined as: Adults = seven diary days + follow up survey completed Children = three diary days completed For the adult diary we achieved 1,512 completes (a 40% completion rate). This percentage was similar for primary school (aged 6-11) children at 41%, and marginally higher for secondary school (aged 11-15) children at 43%. The following table is a breakdown of activity in terms of the number of days completed: Completion rates by no. of days Adults Primary Secondary SUMMARY 3812 575 552 NEVER LOGGED IN 1823 48% 318 55% 291 53% ZERO DAYS COMPLETED 277 7% 6 1% 10 2% 1 DAY COMPLETED 51 1% 9 2% 8 1% 2 DAYS COMPLETED 32 1% 3 1% 4 1% 3 DAYS COMPLETED 24 1% 238 41% 238 43% 4 DAYS COMPLETED 18 0% NA NA NA NA 5 DAYS COMPLETED 9 0% NA NA NA NA 6 DAYS COMPLETED 12 0% NA NA NA NA 7 DAYS NO FOLLOW UP 3 0% NA NA NA NA ALL COMPLETED 1512 40% 238 41% 238 43%
Close to half (48%) of adults recruited for the seven day diary never logged into the diary site, and this figure was higher for children - 55% for primary school 6-11 year olds and 53% for secondary school 11-15 year olds. Of those who ever completed the first day, the high majority completed the task through to the end – Adults: 91%, Primary: 95%, Secondary: 95%. Completion rates varied by demographic group, ranging from 34% to 51%, and these are summarised in the following table: Completion rates by quota RECRUITED COMPLETION % COMPLETED NATIONS QUOTAS (ADULTS) 3812 40% 1512 England 2356 42% 991 Scotland 488 39% 190 Wales 480 37% 176 N Ireland 488 32% 155 DEMOGS QUOTAS (ADULTS) 3812 40% 1512 Male 1812 37% 663 Female 2000 42% 849 16-24 439 29% 129 25-34 558 34% 189 35-44 680 41% 282 45-54 708 42% 299 55-64 572 45% 259 65+ 855 41% 354 ABC1 1906 49% 931 C2DE 1872 31% 581 CHILDREN QUOTAS 1127 42% 476 Primary 6-11 575 41% 238 Secondary 11-15 552 43% 238
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In terms of the sample of diary days, activities, and minutes recorded (for adults 16+ who completed the seven day diary) we achieved: 10,584 adult diary days 106,889 adult diary activity records 6.7m adult diary activity minutes 1.6. Analysis of the quantitative data
All (non-personal) data collected for adults and children is held in a specialist database1. For adults the data was integrated from recruitment (e.g. demographics), the seven day diary (e.g. activities recorded), and the follow up survey (e.g. attitudes towards technology). For the children it includes data from their three diary days. This allows for a single source of analysis.
It is important to note that all the activity analysis from the diary focuses on media and communications activities only and does not take account of participants doing daily activities (such as eating, travelling, etc.).
All the media and communications activities can be analysed as follows: Individually (e.g. Live TV, Live radio, etc) Aggregated into core activity types (e.g. watched, listened to, etc) Aggregated into specific pre-determined sub-groups (e.g. TV or films on a TV set, Radio on a radio set, voice communications, text communications). See page 15 for definitions used for ‘grouped activities’ The database is hierarchical and so there are two core levels of analysis we focus on (with respect to the base): Base Data level Example
% of respondents Respondent % of adults that watched live TV across the week
% of time Activity % of media and communications minutes spent watching TV (minutes) on a TV set The following table displays some of the key metrics for reporting activity and device usage: Metric Description
Reach Level: Respondent Description: The proportion of respondents who took part in a particular activity (or used a particular device) at any point across a defined period.. Example: 91% of adults 16+ watched live TV across the week. Proportion of media Level: Activity and comms time Description: The proportion of total minutes recorded from any media and attributed to communications activity (including multi-tasking activity), attributed to a activities/devices specific activity or device. Examples: 25% of all media and comms time was spent watching live TV. 36% of all media and comms time was spent watching on a TV set.
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Metric Description Average minutes Level: Activity and respondent
Description: The average number of minutes recorded across a specific period for a given activity.
This can be looked at among those who did an activity at all (excluding zeros), or across all in a particular subgroup (regardless of whether they did an activity or not i.e. including zeros)
Example: 1230mins were spent on average per week watching live TV (amongst those who did it at all) Media multi-tasking Level: Activity
Description: When more than one media and communications activity is being undertaken at the same time. Calculated minute-by-minute across the diary week, where at least two activity records overlap.
Example: 17% of live TV watching involves media multi-tasking i.e. another media and communications activity is being undertaken at the same time. Solus media Level: Activity consumption Description: When a single media and communications activitity is being undertaken at one time. Calculated minute-by-minute across the diary week, where a single activity occurs.
Example: 83% of live TV watching is solus i.e. no other media and communications activity is being undertaken at the same time.
Each metric can potentially be analysed across the following time-periods: Across a week Specific days (Mon, Tue, Wed, Thur, Fri, Sat, Sun) Weekend (Sat-Sun) versus week days (Mon-Fri). Dayparts (Breakfast - 6am-8.59am, Daytime – 9am-5.29pm, Peak – 5.30pm-10.59pm, Post peak 11pm-12.29am, Nightime – 12.30am-5.59am) Timeslots (5min, 10min, 15min, 30min, 1hr)
Social media For the purposes of analysing‘social media activity’, it has been defined from combining the activity conducted with the service the respondent said they used, as follows: Activity Service used Communication through a Social Networking site Any e.g. Facebook, Twitter (excluding checking updates), Watching short online video clips on e.g. YouTube, Facebook News sites Twitter Listening to streamed online music YouTube Listening to music videos (background) Other social media site (Instagram, Playing games Pinterest, LinkedIn, etc) Other online news Sports news /updates Other websites or apps Other activities
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Grouped activities
Activity Types Grouped activities Activities Devices Watching TV or films on a Live TV, Recorded TV, On-demand / A TV set (including TV set top TV set catch-up TV or films (free), Downloaded box or DVD/Blu-ray player, but or streamed TV or films (paid-for) , TV excluding games console) or films on DVD, Blu-ray, VHS video TV or films on Live TV, Recorded TV, On-demand / Any capable device except for another device catch-up TV or films (free), Downloaded TV set or streamed TV or films (paid-for) , TV or films on DVD, Blu-ray, VHS video Other video (short Short online video clips Any capable device clips) Listening Radio on radio set Radio (at the time of broadcast), On- A Traditional analogue demand/’Listen again’ radio (FM/MW/AM) radio set (portable programmes or podcasts or fixed), Digital (DAB or WiFi) radio set
Radio on another Radio (at the time of broadcast), On- Any capable device except for device demand/’Listen again’ radio radio set types programmes or podcasts
Other audio Personal digital music or audio Any capable device collection , Streamed online music, Personal music collection on CD, record or tape, Music videos (background listening) Communicating Voice By phone call, By video calls, Any capable device communications
Text Through a Social Networking site Any capable device communications (excluding checking updates), Instant Messaging, email (reading or writing), Text message, Photo or video messages (viewing or sending) or Snapchat Playing Games Games (on an electronic device) Any capable device
Read/ Print media A newspaper/article (printed or A Printed copy browsed/ online/digital including apps), A (Newspaper/book/magazine) used magazine /article (printed or online/digital including apps), A book (printed or eBook) Other Internet A newspaper/article (printed or Any capable device (excluding media online/digital including apps), A A Printed copy magazine /article (printed or (Newspaper/book/magazine) for online/digital including apps), Other A newspaper/article (printed or online news (not through an newspaper online/digital including apps), A site), Sports news /updates (not magazine /article (printed or through a newspaper site), Online online/digital including apps)) shopping or ticketing site/ app, Other websites or apps Other non- A book (printed or eBook), Other Any capable device (excluding internet media activities such as creating office A Printed copy documents/spreadsheets, creating or (Newspaper/book/magazine) for editing videos/music/audio, etc. A book (printed or eBook))
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Weighting The following RIM weights were applied to the dataset to correct any inbalances, ensuring the database is representative of the UK population:
UK POP RIM WEIGHTS PROPORTION (000s) TOTAL AGED 6+ 59200 100% Adults aged 16+ 51771 87% Rim 1 Primary 6-11 4636 8% Secondary 11-15 2793 5% Children aged 6-15 7429 13% Adults - England - South 17606 30% Adults - England - North 13553 23% Rim 2 Adults - England - Midlands 12526 21% Adults - Scotland 4151 7% Adults - Wales 2495 4% Adults - N Ireland 1440 2% Children aged 6-15 7429 13% Male ABC1 13019 22% Rim 3 Male C2DE 12224 21% Female ABC1 14019 24% Female C2DE 12509 20% Children aged 6-15 7429 13% 16-24 6836 12% 25-34 8762 15% Rim 4 35-44 8286 14% 45-54 9129 15% 55-64 7464 13% 65+ 11294 18% Internet access in home 53121 90% Rim 5 No internet access in home 6079 10% Children aged 6-15 7429 13% Parent of 6-15 in HH- Aged 16-34 2036 3% Parent of 6-15 in HH- Aged 35-54 5943 10% RIM 6 Parent of 6-15 in HH- Aged 55+ 387 1% Non Parent 43405 73%
Source: BARB Establishment Survey Q4 2015
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Data Quality Checks The questionnaires for the recruitment, diary and the follow up surveys were written using computer routing which ensured there were no illogical responses. This meant there was little need for data editing or data cleaning.
The online diary questionnaire also included an additional check to ensure that activities were only allowed if the location was anything other than “Sleeping” to ensure responses given were sensible.
For the final database some respondents were removed on the basis that their data was incomplete – by this we mean that whilst they had commenced the diary process, they had not completed activities on each and every day.
Their removal from the database was based on the following criteria:
Any adults aged 16+ who did not complete all the seven days and the follow up survey were removed. Similarly any children aged 6-15 who did not complete all three days allocated to them were excluded. Anyone whom had marked a day of the week within the diary as “Complete” yet did not have at least one activity logged to that day were excluded.
Comparisons with industry measures Topline comparisons with industry data for television (BARB weekly viewing summary), and radio (RAJAR quarterly listening report) were undertaken for the same period that the diaries took place to assess the validity of the data. Comparisons with BARB were shown to be similar in terms of weekly reach and time-spent, and although time spent listening to the radio was shown to be similar to RAJAR, the weekly reach was shown to be lower.
Generally, differences can be accounted for by the following:
The broad nature of the survey, which covers a wide range of media, rather than focusing on one specific medium. The sample covers all adults aged 16+, rather than consumers of a specific medium. Activities that receive lower consumer attention or are undertaken passively may be less likely to be recalled.
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1.7. Recruitment questionnaire
SCREENERS: INTRO AND QUOTA DEMOGRAPHICS Hello. My name is……… and I’m calling from TNS. We are conducting a survey for Kantar Media, the leading media research company. IF NECESSARY: Please be assured this is not a sales call. You kindly helped us out with some market research recently and said you’d be interested in further surveys. I wondered if you could spare a few moments for me to introduce you to another project that we are currently running on behalf of Ofcom. The interview length depends on the answers you provide but on average should last around 5-10 minutes. Would you be willing to take part? ADD IN THE INTERVIEWER OUTCOMES, I.E. 1 PROCEED WITH INTERVIEW 2 NO ANSWER/ ANSWERING MACHINE 3 ENGAGED 4 NEW TELEPHONE NUMBER 5 GCB 6 APPOINTMENT 7 REFUSED (THIS SURVEY) 8 REFUSED THIS AND ALL FUTURE SURVEYS 9 PROXY REFUSAL 10 PROXY REFUSAL THIS AND ALL FUTURE SURVEYS 11 UNAVAILABLE DURING FIELDWORK 12 MOVED - (USE ONLY IF MOVED - NOT FOR OTHER REASONS) 13 DIED - (USE ONLY IF DIED - NOT FOR OTHER REASONS) 14 UNKNOWN AT NUMBER 15 NUMBER UNOBTAINABLE 16 DUPLICATE NUMBER 17 ANONYMOUS CALL BARRED IF 1 PROCEED WITH INTERVIEW CODED, GO INTO SCRIPT
I want to thank you for agreeing to participate and reassure you that this is confidential, voluntary research. I just need to inform you that for quality control and training purposes this interview may be monitored or recorded. First of all, I just need to check a few pieces of information about you, to ensure that we’re speaking to a good range of people. ASK ADULTS IN KIDS BOOST SAMPLE ONLY SC K1. Are you a parent or guardian/primary carer of any children aged 6-15 in your household? INTERVIEWER: IF THE RESPONDENT IS NOT THE PARENT/GUARDIAN PLEASE ASK TO SPEAK TO THE PARENT GUARDIAN AND THEN INTRODUCE YOURSELF AND ASK THIS QUESTION AGAIN. 1. Yes 2. No THANK AND CLOSE THANK AND CLOSE TEXT K1 Thank you for your time today. These are all the questions we have for you at present. SCRIPTER: PLEASE ASK ANY OF THE STANDARD CLOSING INTERVIEWER QUESTIONS S1. INTERVIEWER: CODE GENDER 1. Male 2. Female
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ASK ALL SINGLE CODE S2. Can you please tell me how old you are? RECORD ACTUAL AGE_____
IF RESPONDENT REFUSES TO PROVIDE EXACT AGE THEN ASK THEM S2B SINGLE CODE S2b) Which of the following age bands are you in? 1. 16-17 2. 18-24 3. 25-34 4. 35-44 5. 45-54 6. 55-64 7. 65-74 8. 75+
IF RESPONDENT GIVEN AGE AT S2 THEN PLEASE CODE SINGLE CODE 1. 16-17 2. 18-24 3. 25-34 4. 35-44 5. 45-54 6. 55-64 7. 65-74 8. 75+ ASK ALL SINGLE CODE S3. What is your current working status? 1. Working full-time 2. Working part time (8-29 hrs/wk) 3. Not working (i.e. under 8hrs/wk) – retired 4. Not working (i.e. under 8hrs/wk) – unemployed (looking for work) 5. Not working (i.e. under 8hrs/wk) – student/in full time education 6. Not working (i.e. under 8hrs/wk) – housewife/disabled/other ASK ALL MULTICODE S4. Which of the following do you have? Please answer all that apply READ OUT LIST. 1. Internet access in the home (on any device) 2. Internet access outside of the home (on any device) 3. An email address 4. A landline telephone in your home 5. A mobile phone 6. None of the above –THANK AND CLOSE
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THANK AND CLOSE TEXT S4 Thank you for your time today. These are all the questions we have for you at present. SCRIPTER: PLEASE ASK ANY OF THE STANDARD CLOSING INTERVIEWER QUESTIONS
ASK IF S4/1,2,3 SINGLE CODE S5. Which of these best describes how often you use the internet? Please include all use of the internet, including sending and receiving emails READ OUT LIST 1. Several times a day 2. Around once a day 3. 4 or 5 times a week 4. 2 or 3 times a week 5. Around once a week 6. 2 or 3 times a month 7. Around once a month 8. Less than around once a month 9. Never but I have access 10. Never and I do not have access
ASK ALL WITH INTERNET AT HOME (S4/1) SINGLECODE S6. Which of the following best describes your home internet connection? READ OUT LIST 1. Fixed broadband through a phone line or cable service - perhaps using a Wi-Fi router – which is Superfast broadband (30MB/second or faster) 2. Fixed Broadband through a phone line or cable service - perhaps using a Wi-Fi router – which is not Superfast broadband (less than 30MB/second) 3. Mobile Broadband from a mobile network - connecting via a USB stick or dongle, or built in connectivity in a laptop or netbook or tablet computer with a SIM card 4. Dial-up 5. Other (WRITE IN) 6. Don’t know
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SECTION A: EXPLANATION OF RESEARCH SHOW TO ALL EXCEPT KIDS BOOST SAMPLE INTERVIEWER: READ OUT IN FULL We are conducting research for Ofcom about how different types of media and communications fit into the daily life of people in the UK. For the study we’d like you to fill in a paper diary each day for seven consecutive days, simply recording times you spend doing activities such as watching TV, using the internet, or sending text messages. We will also ask you to record where you were. Then, the next day, we’ll ask you either to go online to tell us what you’ve been doing, or if you don’t have access to the internet we can arrange a time for one of our interviewers to call you. This will take about twenty minutes each day, depending on how much you have to tell us, and can be done at a time of day that is convenient for you. As a thank you for your time and input, we’ll give you
THANK AND CLOSE TEXT A1B Thank you for your time. SCRIPTER: PLEASE ASK ANY OF THE STANDARD CLOSING INTERVIEWER QUESTIONS
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DUMRECRUIT (DUMMY VARIABLE FOR RECRUITMENT WAVE) 1. Recruitment wave 1 – IF (A1a\1 OR A1b\1) AND DATE = 2nd February – 8th February 2. Recruitment wave 2 – IF (A1a\1 OR A1b\1) AND DATE = 11th February – 22nd February 3. Recruitment wave 3 – IF (A1a\1 OR A1b\1) AND DATE = 23rd February – 7th March
SHOW IF THEY HAVE INTERNET ACCESS - IF S4/1 OR 2 AND A1A/1 READ OUT IN FULL That’s great news. Since you indicated earlier that you have internet access, we would like you to complete the diary online for each day of a designated 7 day diary period. You would need to fill in a simple paper diary throughout each day, and then transfer the information online the next day using a website we have set up specifically for this research
SHOW IF THEY HAVE INTERNET ACCESS - IF S4/1 OR 2 AND A1B/1 READ OUT IN FULL That’s great news. Since you indicated earlier that you have internet access, we would like you and your child to complete the diary online for each day of a designated 3 day diary period. You and your child would need to fill in a simple paper diary throughout each day, and then transfer the information online the next day using a website we have set up specifically for this research.
SHOW IF THEY DON’T HAVE INTERNET ACCESS - IF S4/ NOT 1 OR 2 AND A1A/1 READ OUT IN FULL That’s great news. Since you indicated you don’t have internet access we would like you to complete the diary each day by telephone. You would need to fill in a simple paper diary throughout each day, and then we will call you on the following day at a convenient time, and ask you about the activities you recorded.
SHOW IF THEY HAVE INTERNET ACCESS - IF S4/ NOT 1 OR 2 AND A1B/1 READ OUT IN FULL That’s great news. Since you indicated you don’t have internet access we would like you and your child to complete the diary each day by telephone. You and your child would need to fill in a simple paper diary throughout each day, and then we will call you on the following day at a convenient time, and ask you about the activities you recorded.
ASK IF RECRUITMENT WAVE 1 A2a. Are you available to do this between Wednesday 17th February and Wednesday 24th February? INTERVIEWER: IF THEY SAY THEY ARE UNSURE YOU WILL NEED TO PROMPT THEM FURTHER TO GIVE A YES OR NO ANSWER 1. Yes 2. No
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ASK IF A2A/2 OR IF RECRUITMENT WAVE 2 A2b. Are you available to do this between Wednesday 2nd March and Wednesday 9th March? INTERVIEWER: IF THEY SAY THEY ARE UNSURE YOU WILL NEED TO PROMPT THEM FURTHER TO GIVE A YES OR NO ANSWER 1. Yes 2. No
ASK IF A2B/2 OR IF RECRUITMENT WAVE 3 A2c. Are you available to do this between Wednesday 16th March and Wednesday 23rd March? INTERVIEWER: IF THEY SAY THEY ARE UNSURE YOU WILL NEED TO PROMPT THEM FURTHER TO GIVE A YES OR NO ANSWER 1. Yes 2. No – CLOSE WITH INELIGABILITY TEXT
THANK AND CLOSE TEXT A2C Thank you for your time. Unfortunately as you will not be able to take part within the specific fieldwork periods we will be unable to recruit you to take part. Thank you again. SCRIPTER: PLEASE ASK ANY OF THE STANDARD CLOSING INTERVIEWER QUESTIONS
DUMWEEK (DUMMY VARIABLE FOR FIELDWORK WAVE) 1. Wed 17th Feb– Wed 24th Feb – IF A2a/1 2. Wed 2nd Mar – Wed 9th Mar – IF A2b/1 3. Wed 16th Mar – Wed 23rd Mar – IF A2c/1
DUMMODE (DUMMY VARIABLE FOR DIARY INTERVIEW TYPE) 1. Online – (IF A2a/1 OR A2b/1 OR A2c/1) AND S4/1 OR 2 2. Telephone – (IF A2a/1 OR A2b/1 OR A2c/1) AND S4/NOT 1 OR 2
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SECTION B: TV SETS AND EQUIPMENT ATTACHED ASK ALL MULTICODE B3. Which, if any, of the following do you use personally? Please think about all your equipment in different rooms at home, at work < IF WORK (S3=1 OR 2)>, at your place of study
SHOW TO ALL Now I’d like to ask you about your TV sets and the equipment attached to them ASK ALL MULTICODE B1a. Firstly thinking about services on your TV sets, how do you receive TV on any of the sets in your household? READ OUT LIST EXCEPT NONE OF THESE. MULTICODE ALLOWED 1. Freeview (either built into the TV or through a set top box) 2. Cable (e.g. Virgin Media) 3. Satellite with a monthly subscription (e.g. Sky) 4. Satellite with no monthly subscription (e.g. Freesat) 5. Digital TV through a broadband line (e.g. BT TV, EE TV, Talk Talk TV) 17. None of these [SINGLECODE]
ASK ALL MULTICODE B1b. Now thinking about functionalities on any of your TV sets. Have you got…? READ OUT LIST EXCEPT NONE OF THESE. MULTICODE ALLOWED 6. A 4K Ultra HD TV set - This is a new type of TV set that has a picture quality with four times the detail of standard high-definition 7. An HD TV set – This means it has the ability to show high definition programmes. 8. A 3D TV set – This means it can display pictures in 3D from specific channels such as Sky 3D, or 3D discs or games. 9. A Smart/Connected TV set - this means you can connect to internet on the TV without any external devices attached, allowing you to access services such as Netflix or YouTube 18. None of these [SINGLECODE]
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ASK ALL MULTICODE B1c. And now thinking about specific devices attached to TV sets. Have you got…? READ OUT LIST EXCEPT NONE OF THESE. MULTICODE ALLOWED 10. A Youview box connected [SCRIPTER ONLY SHOW TO B1A=1 OR 5] 11. A device that allows you to stream video from the internet onto your TV set e.g. Apple TV, Amazon Fire Stick, Chromecast, Roku or Now TV box 12. A VCR (video recorder / player) 13. A DVD player or player/recorder NOT Blu-ray 14. A Blu-ray player or player/recorder 15. A Digital Video Recorder (DVR) e.g. Sky+, TiVO, Freeview+ 16. A games console connected to the TV (e.g. Nintendo Wii, Sony PS3, Xbox 360) 19. None of these [SINGLECODE]
ASK ALL SINGLE CODE E5B. Which of the following best describes your own personal behaviour? READ OUT LIST. 1. I like to buy the latest technology that is right at the cutting edge as soon as it is available 2. I may not be the first but I like to own the latest technology before most people 3. I like to buy the latest technology but only after considering which is best 4. I like to buy products that have a proven technology rather than simply the latest technology 5. I only buy new technology when it has become standard and I need to buy a replacement 6. Don’t know
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SECTION C: CHILD INVITE ASK ALL EXCEPT KIDS BOOST FROM K1 SINGLE CODE F1. Are there any children under the age of 16 in your household? 1. Yes 2. No SCRIPTER GO TO G1
IF YES AT F1 OR YES AT A1B MINIMUM RESPONSE FOR THIS SHOULD BE 1 F2A. How many children under the age of 16 are there in total in your household? WRITE IN NUMBER
IF YES AT F1 OR YES AT A1B F2B. And more specifically how many children are there aged 6-11 in your household that are still in primary school? WRITE IN NUMBER
IF YES AT F1 OR YES AT A1B F2C. And how many children are there aged 11-15 in your household that are in secondary school? WRITE IN NUMBER
IF YES AT A1A AND (F2B=6-11 CHILD/CHILDREN (SO NOT 0) OR F2C=11-15 CHILD/CHILDREN (SO NOT 0)) SINGLE CODE F3. Are you the parent or guardian/primary carer of the child/children in your household? 1. Yes 2. No SCRIPTER GO TO G1
DUMF2 (DUMMY VAIRBLE FOR KIDS IN HOUSHEOLD) 1. 1 child 6-11 – (IF (F3/1 OR K1/1) AND F2B=1 AND F2C=0) 2. > 1 child 6-11 – (IF (F3/1 OR K1/1) AND F2B>1 AND F2C=0) 3. 1 child 11-15 – (IF (F3/1 OR K1/1) AND F2C=1 AND F2B=0) 4. > 1 child 11-15 – (IF (F3/1 OR K1/1) AND F2C>1 AND F2B=0) 5. 1 child in each category – (IF (F3/1 OR K1/1) AND F2B=1 AND F2C=1) 6. 1 child aged 6-11 and >1 aged 11-15– (IF (F3/1 OR K1/1) AND F2B=1 AND F2C>1) 7. 1 child aged 11-15 and >1 aged 6-11– (IF (F3/1 OR K1/1) AND F2B>1 AND F2C=1) 8. > 1 child in each category (IF (F3/1 OR K1/1) AND F2B>1 AND F2C>1)
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IF DUMF2\ 1-8 AND YES AT A1A We are also carrying out this research amongst children, and as a parent or guardian of a child we would like you to invite them to take part at the same time. IF DUMF2\1,2 AND YES AT A1A If you consent for a 6-11 year old to take part we would ask you to complete the paper diary for them, and then transfer the records in the same way as your own diary (online or by telephone). However, we will only be asking you both to complete your 6-11 year old’s diary for three of the days within your own diary week. They will also receive £10 as thanks for their time. IF DUMF2\1,2 AND YES AT A1B If you consent for a 6-11 year old to take part we would ask you to complete the paper diary for them, and then transfer the records in the same way as your own diary (online or by telephone). As we said earlier we will only be asking you both to complete each of your diaries for three of the days we will specify to you. As a thank you to you and your child for your time you will receive £20 in Love2Shop vouchers. IF DUMF2\3,4 AND YES AT A1A If you consent for a 11-15 year old to take part we would ask them to complete the same task as yourself, but only for three of the days within your own diary week. If you think they would benefit from your help in doing so that is absolutely fine. They will also receive £20 as thanks for their time. IF DUMF2\3,4 AND YES AT A1B If you consent for a 11-15 year old to take part we would ask them to complete the same task as yourself which as we said earlier would be to complete each of your diaries for three of the days we will specify to you. If you think they would benefit from your help in doing so that is absolutely fine. As a thank you to you and your child for your time you will receive £30 in Love2Shop vouchers. IF DUMF2\5,6,7,8 AND YES AT A1A If you consent for a 6-11 year old to take part we would ask you to complete the paper diary for them, and then transfer the records in the same way as your own diary (online or by telephone). However, we will only be asking you both to complete your 6-11 year old’s diary for three of the days within your own diary week. They will also receive £10 as thanks for their time. If you consent for a 11-15 year old to take part we would ask them to complete the same task as yourself, but only for three of the days within your own diary week. If you think they would benefit from your help in doing so that is absolutely fine. They will also receive £20 as thanks for their time. However, we will only be able to invite a single child in each household. IF DUMF2\5,6,7,8 AND YES AT A1B If you consent for a 6-11 year old to take part we would ask you to complete the paper diary for them, and then transfer the records in the same way as your own diary (online or by telephone). As we said earlier we will only be asking you both to complete each of your diaries for three of the days we will specify to you. As a thank you to you and your 6-11 year old child for your time you will receive £20 in Love2Shop vouchers. If you consent for a 11-15 year old to take part we would ask them to complete the same task as yourself which as we said earlier would be to complete each of your diaries for three of the days we will specify to you. If you think they would benefit from your help in doing so that is absolutely fine. As a thank you to you and your 11-15 year old child for your time you will receive £30 in Love2Shop vouchers. However, we will only be able to invite a single child in each household. IF DUMF2\ 1 AND YES AT A1A SINGLE CODE F4a1. Would you be willing to allow your child aged 6-11 in primary school to take part? 1. Yes 2. No - SCRIPTER GO TO G1 IF DUMF2\ 1 AND YES AT A1B SINGLE CODE F4a1k. Would you and your child aged 6-11 in primary school be willing to take part? 1. Yes 2. No – THANK AND CLOSE
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IF DUMF2\ 2 AND YES AT A1A SINGLE CODE F4a2. We will only be able to invite a single child between the ages of 6-11 to take part from each household. Would you be willing to allow one of your children aged 6-11 in primary school to take part? 1. Yes 2. No - SCRIPTER GO TO G1 IF DUMF2\ 2 AND YES AT A1B SINGLE CODE F4a2k. We will only be able to invite a single child between the ages of 6-11 to take part from each household. Would you and one of your children aged 6-11 in primary school be willing to take part? 1. Yes 2. No – THANK AND CLOSE IF DUMF2\ 3 AND YES AT A1A SINGLE CODE F4b1. Would you be willing to allow your child aged 11-15 in secondary school to take part? 1. Yes 2. No - SCRIPTER GO TO G1 IF DUMF2\ 3 AND YES AT A1B SINGLE CODE F4b1k. Would you and your child aged 11-15 in secondary school be willing to take part? 1. Yes 2. No – THANK AND CLOSE IF DUMF2\ 4 AND YES AT A1A SINGLE CODE F4b2. We will only be able to invite a single child between the ages of 11-15 in secondary school to take part from each household. Would you be willing to allow one of your children aged 11-15 in secondary school to take part? 1. Yes 2. No - SCRIPTER GO TO G1 IF DUMF2\ 4 AND YES AT A1B SINGLE CODE F4b2k. We will only be able to invite a single child between the ages of 11-15 in secondary school to take part from each household. Would you and one of your children aged 11-15 in secondary school be willing to take part? 1. Yes 2. No – THANK AND CLOSE IF DUMF2\ 5,6,7,8 AND YES AT A1A SINGLE CODE F4b3. As we will only be able to invite a single child in each household, would you be willing to allow one of your children to take part? INTERVIEWER CHECK CHILDREN QUOTAS ACHIEVED SO FAR
INTERVIEWER: IF RESPONDENT HAS A CHILD IN EACH CATGEORY PLEASE ASK THEM SPECIFICALLY ABOUT THE CHILD IN THE LOWEST QUOTA GROUP FIRST.
1. Yes – I’m willing for my child/one of my children 6-11 to take part 2. Yes – I’m willing for my child/one of my children 11-15 to take part 3. No – I don’t want any of my children to take part - SCRIPTER GO TO G1
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IF DUMF2\ 5,6,7,8 AND YES AT A1B SINGLE CODE F4b3k. As we will only be able to invite a single child in each household, would you and one of your children be willing to take part? INTERVIEWER CHECK CHILDREN QUOTAS ACHIEVED SO FAR
INTERVIEWER: IF RESPONDENT HAS A CHILD IN EACH CATGEORY PLEASE ASK THEM SPECIFICALLY ABOUT THE CHILD IN THE LOWEST QUOTA GROUP FIRST.
1. Yes – Myself and my child/one of my children 6-11 are willing to take part 2. Yes – Myself and my child/one of my children 11-15 are willing to take part 3. No – Neither myself nor any of my children are willing to take part – THANK AND CLOSE
THANK AND CLOSE TEXT F4A1K=2 OR F4A2K=2 OR F4B1K=2 OR F4B2K=2 OR F4B3K=3 As you and your child don’t want to take part, we will NOT be recruiting you to take part in the diary study. Thank you for your time. SCRIPTER: PLEASE ASK ANY OF THE STANDARD CLOSING INTERVIEWER QUESTIONS
IF F4A1=1 OR F4A2=1 OR F4B1=1 OR F4B2=1 OR F4B3=1, 2 OR F4A1K=1 OR F4A2K=1 OR F4B1K=1 OR F4B2K=1 OR F4B3K=1, 2 SINGLE CODE F6A. Which of these best describes how often they use the internet? Please include all use of the internet, including sending and receiving emails 1. Several times a day 2. Around once a day 3. 4 or 5 times a week 4. 2 or 3 times a week 5. Around once a week 6. 2 or 3 times a month 7. Around once a month 8. Less than around once a month 9. Never
F4C – DUMMY VARIABLE TO SHOW WHICH CHILD RECRUITED 1. PRIMARY 6-11 – IF (F4A1=1 OR F4A2=1 OR F4B3=1 OR F4A1K=1 OR F4A2K=1 OR F4B3K=1) 2. SECONDARY 11-15 – IF (F4B1=1 OR F4B2=1 OR F4B3=2 OR F4B1K=1 OR F4B2K=1 OR F4B3K=2)
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SECTION D: OTHER DEMOGRAPHICS SHOW TEXT IF SAID F4A1=2 OR F4A2=2 OR F4B1=2 OR F4B2=2 OR F4B3=3 As you don’t want your child to take part, we will NOT be recruiting them to take part with you in the diary study. However, we will still like you to take part in this diary study on your own.
IFF1=2 OR F3=2 OR F4A1=1 OR F4A2=1 OR F4B1=1 OR F4B2=1 OR F4B3=1, 2 OR F4A1K=1 OR F4A2K=1 OR F4B1K=1 OR F4B2K=1 OR F4B3K=1, 2 I would now just like to ask you a few further questions about yourself and your household
ASK IF F4A1=1 OR F4A2=1 OR F4B1=1 OR F4B2=1 OR F4B3=1, 2 OR F4A1K=1 OR F4A2K=1 OR F4B1K=1 OR F4B2K=1 OR F4B3K=1, 2 OR F1=2 OR F3=2 OR F4A1=2 OR F4A2=2 OR F4B1=2 OR F4B2=2 OR F4B3=3 (ESSENTIALLY THIS IS ASK ALL WHO HAVE NOT SCREENED OUT BY THIS STAGE) SINGLE CODE G1. Which of the following groups do you consider yourself to belong to? INTERVIEWER: READ EACH CODE UNTIL RESPONDENT PROVIDES AN ANSWER. 1. White British 2. White English 3. White Scottish 4. White Welsh 5. White Irish 6. Other white background 7. Mixed white and Black Caribbean 8. Mixed white and Black African 9. Mixed white and Asian 10. Other mixed background 11. Indian 12. Pakistani 13. Bangladeshi 14. Other Asian background 15. Black Caribbean 16. Black African 17. Any other black background 18. Middle Eastern, including Arabic 19. Iranian 20. Chinese 21. Any other background Refused (DO NOT READ OUT)
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G2. SOCIAL GRADE QUESTIONS SCRIPTER WE WILL GET SOCIAL GRADE FROM THE SAMPLE FILE. PLEASE ENSURE THAT THIS IS PULLED THROUGH CORRECTLY FROM THERE
ASK IF F4A1=1 OR F4A2=1 OR F4B1=1 OR F4B2=1 OR F4B3=1, 2 OR F4A1K=1 OR F4A2K=1 OR F4B1K=1 OR F4B2K=1 OR F4B3K=1, 2 OR F1=2 OR F3=2 OR F4A1=2 OR F4A2=2 OR F4B1=2 OR F4B2=2 OR F4B3=3 (ESSENTIALLY THIS IS ASK ALL WHO HAVE NOT SCREENED OUT BY THIS STAGE) SINGLE CODE G6. Which of the following statements best describes your current life stage? READ OUT 1. I am living at home with my parents 2. I have my own household and have no children 3. I have my own household and have children of pre-school age 4. I have my own household and have children of school age 5. I have my own household and have children of post-school age 6. I have my own household and all my children have left home 7. I am living in my son’s/daughter’s home 8. Other (write in)
ASK IF F4A1=1 OR F4A2=1 OR F4B1=1 OR F4B2=1 OR F4B3=1, 2 OR F4A1K=1 OR F4A2K=1 OR F4B1K=1 OR F4B2K=1 OR F4B3K=1, 2 OR F1=2 OR F3=2 OR F4A1=2 OR F4A2=2 OR F4B1=2 OR F4B2=2 OR F4B3=3 (ESSENTIALLY THIS IS ASK ALL WHO HAVE NOT SCREENED OUT BY THIS STAGE) G7. We would now like to check your full name and address. INTERVIEWER IF NECESSARY SAY: We will be sending you a welcome pack to help with completing the diary so we need to make sure we have your full address and postcode. NOTE TO INTERVIEWER: Please ensure you collect the full address including full postcode.
RESPONDENT NAME, ADDRESS & POSTCODE SCRIPTER: PULL THROUGH ADDRESS FROM THE SAMPLE FILE FOR THE ADDRESS CHECK ABOVE IF NO ADDRESS PRESENT IN SAMPLE FILE THEN PLEASE ALLOW INTERVIEWER TO ENTER THE ADDRESS MANUALLY
SECTION E: NEXT STEPS AND CONTACT DETAILS THIS SECTION IS ASKED IF F4A1=1 OR F4A2=1 OR F4B1=1 OR F4B2=1 OR F4B3=1, 2 OR F4A1K=1 OR F4A2K=1 OR F4B1K=1 OR F4B2K=1 OR F4B3K=1, 2 OR F1=2 OR F3=2 OR F4A1=2 OR F4A2=2 OR F4B1=2 OR F4B2=2 OR F4B3=3 (ESSENTIALLY THIS IS ASK ALL WHO HAVE NOT SCREENED OUT BY THIS STAGE)
READ OUT IF RESPONDENT IS NOT KIDS BOOST SAMPLE (F4A1=1 OR F4A2=1 OR F4B1=1 OR F4B2=1 OR F4B3=1, 2 OR F1=2 OR F3=2 OR F4A1=2 OR F4A2=2 OR F4B1=2 OR F4B2=2 OR F4B3=3)
Finally, I am going to explain the next steps: Your media diary week will be
A week before the start date, we will send you a welcome pack in the post with full instructions and the paper diary aide for you to use.
READ OUT IF RESPONDENT IS KIDS BOOST SAMPLE (F4A1K=1 OR F4A2K=1 OR F4B1K=1 OR F4B2K=1 OR F4B3K=1, 2)
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Finally, I am going to explain the next steps: Your media diary will be within
A week before, we will send you a welcome pack in the post with a welcome letter including the days we would like you to complete your diaries, full instructions and a paper diary aide each, for you and your child to use.
SCRIPTER: DO NOT SHOW THIS TEXT IF RESPONDENT HAS A MOBILE PHONE OR EMAIL ADDRESS (S4/NOT 3 OR 5)
If you haven’t received your pack the day before you are due to complete the diary please call us on 0207 160 5906 and we will rearrange the diary week with you and send a new one.
READ OUT IF RESPONDENT HAS A MOBILE PHONE OR EMAIL ADDRESS (S4/3,5)
Three to four days following this we will send you a reminder message by email or text to check you have received the pack before the week starts.
We will ask you to contact us if you haven’t received your pack at this point. All our communications will include details of our free helpdesk.
READ OUT IF RESPONDENT DOESN’T HAVE A MOBILE PHONE OR EMAIL ADDRESS AND DOING THE TELEPHONE COMPLETION (S4/NOT 3 OR 5 AND DUMMODE/2)
Assuming you have received the pack we will call you by telephone after the first diary day so we can record the activities you did on that day.
READ OUT IF RESPONDENT HAS A MOBILE PHONE OR EMAIL ADDRESS AND IS DOING ONLINE (S4/3,5 AND DUMMODE/1)
On the first day of your diary we will send you another message with a link to the website where you will fill in the diary details each day.
Each subsequent day we will send you a gentle reminder by either email or text message. Once you have completed all your diary days and the follow up survey has been submitted and verified, we will send you your incentive payment within two to four weeks.
READ OUT IF RESPONDENT HAS EMAIL ADDRESS (S4/3) H1. Please tell me the email address you would like to be contacted by? WRITE IN – EMAIL FORMAT INTERVIEWER REPEAT THIS LETTER BY LETTER AND ENSURE IT IS CORRECT.
READ OUT IF RESPONDENT HAS MOBILE PHONE (S4/5) H2. Would you like to receive reminders by text message? We won’t use your mobile number for any other reason. 1. Yes 2. No
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ASK IF H2=1 H3. What is the mobile phone number you would like to be sent text to? 1. WRITE IN – MOBILE PHONE FORMAT INTERVIEWER: REPEAT THE NUMBER TO THEM SLOWLY AND ENSURE IT IS CORRECT
READ OUT IF RESPONDENT IS DOING THE TELEPHONE COMPLETION (DUMMODE/2) H4. What phone number would you like to be called on to complete the diary each day? SHOW MOBILE NUMBER FROM H3 IF H3 HAS PHONE NUMBER PROVIDED WRITE IN – PHONE NUMBER INTERVIEWER: REPEAT THE NUMBER TO THEM SLOWLY AND ENSURE IT IS CORRECT
ASK IF RESPONDENT IS DOING THE TELEPHONE COMPLETION (DUMMODE/2) H5. And do you have an alternative number we can call you on? SHOW MOBILE NUMBER FROM H3 IF H3 HAS PHONE NUMBER PROVIDED WRITE IN – PHONE NUMBER INTERVIEWER: REPEAT THE NUMBER TO THEM SLOWLY AND ENSURE IT IS CORRECT
ASK IF RESPONDENT IS DOING THE TELEPHONE COMPLETION AND NOT KIDS BOOST SAMPLE (DUMMODE/2 AND (F4A1=1 OR F4A2=1 OR F4B1=1 OR F4B2=1 OR F4B3=1, 2 OR F1=2 OR F3=2 OR F4A1=2 OR F4A2=2 OR F4B1=2 OR F4B2=2 OR F4B3=3)) TEXT SUB FOR
H6. And what time would it be convenient for one of our team to call you for your first interview, which will take place on
ASK IF RESPONDENT IS DOING THE TELEPHONE COMPLETION AND KIDS BOOST SAMPLE (DUMMODE/2 AND (F4A1K=1 OR F4A2K=1 OR F4B1K=1 OR F4B2K=1 OR F4B3K=1, 2)) H6K. As we said before, your media diary will be within
THANK AND CLOSE
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1.8. Diary questionnaire
CHILD INFORMATION ON THE FIRST DAY OF THE CHILD’S DIARY PLEASE ASK THE FOLLOWING QUESTIONS. THIS IS TO BE ASKED ONLY ONCE CHILD_SEX. Are you? 1. A boy 2. A girl
CHILD_AGE. How old are you? SCRIPTER: PLEASE ONLY ALLOW THE AGES BETWEEN 6-15 OPEN ENDED BOX
ELEMENT 1: MAIN ACTIVITY GRID THIS WILL BE SERVED VIA A FRONT-END JAVASCRIPT SCREEN – REPLICATING THE GRID FROM THE DIARY AIDE.
A1A: START TIME (15) – 15 minute slots from 06:00 to 05:45 – RESPONDENT ASKED TO CLICK ON THE RELEVANT SLOT ALWAYS ASKED. SINGLE CODE. ALL TIME SLOTS MUST CONTAIN ONE OF THESE CODES C. LOCATION Code Location 1 Sleeping (SCRIPTER: WHEN SELECTED, BLANK OUT TIMES FROM ACTIVITY GRID) 2 At home 3 At place of work or study (SCRIPTER: ADULT DIARY) At school (SCRIPTER: CHILD DIARY) 4 Travelling 5 At other place outside the home
ALL ACTIVITIES ATTRIBUTED TO ONE OF THE FOLLOWING. SINGLE CODE D. ACTIVITY Code Activity 1 TV (live – at the time it is broadcast, including using the red button)
Recorded TV (programmes or films stored on your personal/ digital recorder box using 2 e.g. TiVo, Sky+ or Freeview+) On-demand / catch-up TV or films (free) e.g. BBC iPlayer, All 4, Sky or Virgin on 3 demand WATCHED Downloaded or streamed digital TV or films (paid-for) e.g. Amazon Instant Video, 4 Netflix, iTunes, Blinkbox, Sky Store, Disney Life 5 TV or films on DVD, Blu-ray, VHS video Short online video clips on e.g. YouTube, News sites (including those through Social 6 Networking sites) 7 Radio (at the time of broadcast)
LISTENED TO 8 On-demand/’Listen again’ radio programmes or podcasts
9 Personal digital music or audio collection (e.g. on an ipod, smartphone, computer etc.)
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10 Streamed online music (e.g. Spotify, Apple Music, Amazon Music and Google Play)
11 Personal music collection on CD, record or tape Music videos (i.e. music video channels or sites that you mainly used for background 12 listening such as through YouTube or on MTV) 13 Through a Social Networking site e.g. Facebook, Twitter (excluding checking updates)
14 By Instant Messaging (e.g. Facebook Messenger, WhatsApp, BBM)
15 By email (reading or writing emails)
16 By text message (SMS, including iMessage, reading or writing) COMMUNICATED 17 By photo or video messages (MMS, viewing or sending) or Snapchat
18 By phone call
19 By video calls (including Skype, Facetime, etc)
PLAYED 20 Games (on an electronic device e.g. phone, games console)
21 A newspaper/article (printed or online/digital including apps)
22 A magazine /article (printed or online/digital including apps)
23 Other online news e.g. BBC News, Sky News (not through a newspaper site)
24 Sports news /updates (not through a newspaper site) READ/BROWSED/ USED 25 A book (printed or eBook)
26 Online shopping or ticketing site/ app Other websites or apps - including checking updates on a social networks (e.g. 27 Facebook, Twitter), online banking, etc Other activities such as creating office documents/spreadsheets, creating or editing 28 videos/music/audio, etc or other apps or software/programs
ELEMENT 2: POP UP LOOPS FOR ACTIVITIES THE FOLLOWING QUESTIONS WILL BE SERVED IN A LOOP FOR EACH ACTIVITY, ONCE AN ACTIVITY BOX HAS BEEN CLICKED ON THE GRID. ALL QUESTIONS/CODES ARE ASKED ON BOTH ADULTS’ OR CHILDREN’S DIARY UNLESS STATED ASKED FOR ALL ACTIVITIES. USED TO NARROW DOWN THE TIME OF ACTIVITIES TO GIVE MORE ACCURACY A2A AND A2B. EXACT START AND END TIMES What times did you start and finish this activity Code Location Filter/Routing instructions A2A START TIME DISPLAY A1A AND ALLOW TO ADJUST WITH ARROWS A2B END TIME DISPLAY A2A + 15 MIN AND ALLOW TO ADJUST WITH ARROWS
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B2: DURATION (EXACT) – (CALCULATED FROM A2B – A2A) ASKED IF D/NOT 2. SINGLE CODE SEE SEPARATE SPREADSHEET FOR FILTERING E1. DEVICE What device/method did you use to do this? Code Activity 1 A TV set (including TV set top box, DVD/Blu-ray player or streaming media players, but exc. games console) 2 A Games Console attached to TV set e.g. Xbox, Playstation, Nintendo Wii 3 A Traditional analogue (FM/MW/AM) radio set (portable or fixed) 4 A Digital (DAB or WiFi) radio set 6 A Stereo system / HiFi / Receiver / Home cinema system 7 A Smartphone e.g. iPhone, Blackberry, Android, etc 8 A Standard mobile phone (not a Smartphone) 9 A Landline phone 10 A Tablet e.g. iPad, Samsung Galaxy, Kindle Fire 11 A Desktop computer 12 A Laptop 13 An e-Reader e.g. Kindle (not Fire), Kobo 14 Another electronic device e.g. mp3 player, handheld games console, digital camera, smartwatch 15 A Printed copy (Newspaper/book/magazine)
ASKED IF D/6, 10, 12, 13, 20, 23, 24, 27 SINGLE CODE E2. TYPE OF SITE Was this through any of the following? Code Activity 1. YouTube – IF D/6,10,12 2. Facebook – IF D/6, 10, 12, 13, 20, 23, 24, 27 3. Twitter – IF D/6, 10, 12, 13, 23, 24, 27 4. Other social networking site or app (e.g. Instagram, Pinterest, LinkedIn, etc) – IF D/6, 10, 12, 13, 20, 23, 24, 27 5. Spotify – IF D/10 6. Any other site or app – IF D/6, 10, 12, 20, 23, 24, 27 7. None of these – IF D/6, 10, 12, 13, 20, 23, 24, 27
ADULT DIARY ONLY ASKED IF D/6, 13-19 (COMMS), 21-25 (READ), 27-28 (OTHER ONLINE AND APPS). SINGLE CODE F1. WORK OR PERSONAL (ADULT DIARY) Was this for personal or work/study purposes? Code Activity 1 For personal purposes 2 For work/study purposes 3 For both personal and work/study purposes
CHILD DIARY ONLY ASKED IF D/6, 13-19 (COMMS), 21-25 (READ), 27-28 (OTHER ONLINE AND APPS). SINGLE CODE F2. PERSONAL OR SCHOOL (CHILD DIARY) Was this for personal purposes or was it for school work? Code Activity 1 For personal purposes 2 For school work 3 For both personal purposes and school work
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ELEMENT 3: MEDIA MULTITASKING Finally, we are going to ask you some questions about some of the activities you did during the day. Please wait while we process some of your answers. SCRIPTER NOTE: TAKE FIRST ACTIVITY AND NOTE START AND END TIME AND CHECK IF START AND END TIME = 1+ MINUTES – THIS IS YOUR BASE. CHECK TO SEE IF START TIME AND END TIME OF ANY OTHER ACTIVITY FALLS WITHIN THIS FIRST TIME SLOT. IF YES, THESE ARE CONSIDERED MULTITASKING ACTIVITIES. IF NO, MOVE ON TO SECOND ACTIVITY AND NOTE START AND END TIME AND CHECK IF START AND END TIME = 1+ MINUTES – THIS IS YOUR NEXT BASE. CHECK TO SEE IF START TIME OF ANY OTHER ACTIVITY FALLS WITHIN THIS FIRST TIME SLOT. IF YES, THESE ARE CONSIDERED MULTITASKING ACTIVITIES. IF NOT MOVE ON TO THE NEXT ACTIVITY AND SO ON.
THE ACTIVITY COMBINATIONS WE WANT THIS QUESTION TO SHOW UP FOR ARE SPECIFIED BELOW. DESCRIPTION ACTIVITIES Watching at the same time as other media WATCHING 1,2,3,4,5,6 AT THE SAME TIME AS activities PLAYING 20 OR READING 21-28 Listening at the same time as other media LISTENING 7,8,9,10,11,12 AT THE SAME TIME AS activities PLAYING 20 OR READING 21-28 Communicating at the same time as media COMMS 13-19 AT THE SAME TIME AS activities WATCHING 1,2,3,4,5,6 LISTENING 7,8,9,10,11,12 PLAYING 20 OR READING 21-28
PLEASE LOOP THE BELOW QUESTION FOR EACH MULTI-TASKING SESSION BASED ON ACTIVITY COMBINATIONS ABOVE M. MULTITASKING You indicated that between
Related – This is when you are doing one media activity as a result of another one e.g. voting on a TV programme on your mobile phone while watching it on your TV set or searching for a product online, which you’ve just heard advertised on the radio. Unrelated – This is when you are doing more than one activity unrelated to each other e.g. texting a friend about meeting up while watching the TV Code Answer 1 Yes, these activities were related 2 No, these activities were not related
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1.9. Diary follow-up questionnaire
QUESTIONNAIRE DELIVERED TO ADULTS ONLY (NOT CHILDREN 6-15) FOLLOWING FINAL DAY OF DIARY
INTRO SHOW TO ADULTS WHO RECEIVED 7 DIARY DAYS AND NOT IN THE KIDS BOOST SAMPLE Thank you for keeping us informed about your media habits over the last seven days – this information will be very valuable to Ofcom. Now we have a final set of questions that we would like you to answer before the whole project is complete. SHOW TO ADULTS WHO RECEIVED 3 DIARY DAYS AND IN THE KIDS BOOST SAMPLE Thank you for keeping us informed about your media habits over the last three days – this information will be very valuable to Ofcom. Now we have a final set of questions that we would like you to answer before the whole project is complete. SECTION A: FREQUENCY OF ACTIVITIES, IMPORTANCE AND DEVICES ASK ALL SHOW ALL IN ONE SCREEN AND SHOW THE FULL LIST TO ALL “I DO ALL OF THESE ACTIVITIES” NEEDS TO BE SINGLECODE MULTICODE A1 (1-28). You’ve already given us a lot of information about the media and communication activities you did over the last 7 days. We would now like to know a little bit more about the activities in general. A1a. Which of the following activities do you never do? 1 Watching TV (live – at the time it is broadcast) Watching recorded TV (programmes or films stored on your personal/ digital video recorder using e.g. TiVo, 2 Sky+ or Freeview+) 3 Watching on-demand / catch-up TV or films (free) e.g. BBC iPlayer, All 4, Sky or Virgin on demand Watching downloaded or streamed TV or films (paid-for) e.g. Amazon Instant Video, Netflix, iTunes, Blinkbox, 4 Sky Store, Disney Life 5 Watching TV or films on DVD, Blu-ray, VHS video Watching short online video clips on e.g. YouTube, News sites (including those through Social Networking 6 sites) 7 Listening to radio (at the time of broadcast) 8 Listening to on-demand/’Listen again’ radio programmes or podcasts 9 Listening to personal digital music or audio collection (e.g. on an iPod, smartphone, computer etc.) 10 Listening to streamed online music (e.g. Spotify, Apple Music, Amazon Music and Google Play) 11 Listening to personal music collection on CD, vinyl record or cassette tapes Listening to music videos (i.e. music video channels or sites that you mainly used for background listening 12 such as through YouTube or on MTV) 13 Communicating through a Social Networking site e.g. Facebook, Twitter (excluding checking updates) 14 Communicating by Instant Messaging (e.g. Facebook Messenger, WhatsApp, BBM) 15 Communicating by email (reading or writing emails) 16 Communicating by text message (SMS, including iMessage, reading or writing) 17 Communicating by photo or video messages (MMS, viewing or sending) or Snapchat 18 Communicating by phone call 19 Communicating by video calls (including Skype, Facetime, etc) 20 Playing games (on an electronic device e.g. phone, games console) 21 Reading or browsing a newspaper/article (printed or online/digital including apps) 22 Reading or browsing a magazine /article (printed or online/digital including apps) 23 Reading or browsing other online news (not through a newspaper site e.g. BBC News, Sky News) 24 Reading or browsing sports news /updates (not through a newspaper site) 25 Reading or browsing a book (printed or eBook)
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26 Using or browsing online shopping or ticketing site/ app Reading, browsing or using other websites or apps - including checking updates on a social networking 27 site/service e.g. Facebook, Twitter, online banking Doing other activities such as creating office documents/spreadsheets, creating or editing videos/music/audio, 28 etc., or other apps or software/programmes 29 I do all of these activities [SCRIPTER THIS NEEDS TO BE SINGLECODE] ASK ALL WHO HAVE NOT CODED ALL OF THE ACTIVITIES OR WHO HAVE CODED THAT THEY DO ALL ACTIVITIES AT A1A (A1A= ANY ONE OPTION FROM CODES 1-28 IS NOT CHOSEN OR CHOSEN CODE 29) “I DON’T DO ANY OF THESE ON A WEEKLY BASIS” NEEDS TO BE SINGLECODE ONLY SHOW CODES NOT SELECTED AT A1A MULTICODE A1b. Below are the activities you have indicated you have ever done. Which of them do you generally do at least once a week? SHOW ACTIVITIES FILTERING OUT THOSE CODED AT A1A 1 Watching TV (live – at the time it is broadcast) Watching recorded TV (programmes or films stored on your personal/ digital video recorder using e.g. TiVo, 2 Sky+ or Freeview+) 3 Watching on-demand / catch-up TV or films (free) e.g. BBC iPlayer, All 4, Sky or Virgin on demand Watching downloaded or streamed TV or films (paid-for) e.g. Amazon Instant Video, Netflix, iTunes, Blinkbox, 4 Sky Store, Disney Life 5 Watching TV or films on DVD, Blu-ray, VHS video Watching short online video clips on e.g. YouTube, News sites (including those through Social Networking 6 sites) 7 Listening to radio (at the time of broadcast) 8 Listening to on-demand/’Listen again’ radio programmes or podcasts 9 Listening to personal digital music or audio collection (e.g. on an iPod, smartphone, computer etc.) 10 Listening to streamed online music (e.g. Spotify, Apple Music, Amazon Music and Google Play) 11 Listening to personal music collection on CD, vinyl record or cassette tapes Listening to music videos (i.e. music video channels or sites that you mainly used for background listening 12 such as through YouTube or on MTV) 13 Communicating through a Social Networking site e.g. Facebook, Twitter (excluding checking updates) 14 Communicating by Instant Messaging (e.g. Facebook Messenger, WhatsApp, BBM) 15 Communicating by email (reading or writing emails) 16 Communicating by text message (SMS, including iMessage, reading or writing) 17 Communicating by photo or video messages (MMS, viewing or sending) or Snapchat 18 Communicating by phone call 19 Communicating by video calls (including Skype, Facetime, etc) 20 Playing games (on an electronic device e.g. phone, games console) 21 Reading or browsing a newspaper/article (printed or online/digital including apps) 22 Reading or browsing a magazine /article (printed or online/digital including apps) 23 Reading or browsing other online news (not through a newspaper site e.g. BBC News, Sky News) 24 Reading or browsing sports news /updates (not through a newspaper site) 25 Reading or browsing a book (printed or eBook) 26 Using or browsing online shopping or ticketing site/ app Reading, browsing or using other websites or apps - including checking updates on a social networking 27 site/service e.g. Facebook, Twitter, online banking Doing other activities such as creating office documents/spreadsheets, creating or editing videos/music/audio, 28 etc., or other apps or software/programmes 30 I don’t do any of these on a weekly basis [SCRIPTER THIS NEEDS TO BE SINGLECODE]
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ASK ALL WHO HAVE NOT CODED ALL OF THE ACTIVITIES OR WHO HAVE CODED THAT THEY DO ALL ACTIVITIES AT A1A (A1A= ANY ONE OPTION FROM CODES 1-28 IS NOT CHOSEN OR CHOSEN CODE 29) ONLY SHOW CODES 1-12, 20-28 NOT SELECTED AT A1A OR SHOW ALL CODES 1-12, 20-28 IF A1A=CODE 29. IF ONLY ONE OF THE CODES 1-12, 20, 28 IS NOT SELECTED AT A1A THEN AUTOCODE AS MOST IMPORTANT. A2A. Which of the following media activities is most important to you personally? Please pick one only SHOW ACTIVITIES FILTERING OUT THOSE CODED AT A1A 1 Watching TV (live – at the time it is broadcast) Watching recorded TV (programmes or films stored on your personal/ digital video recorder using e.g. TiVo, 2 Sky+ or Freeview+) 3 Watching on-demand / catch-up TV or films (free) e.g. BBC iPlayer, All 4, Sky or Virgin on demand Watching downloaded or streamed TV or films (paid-for) e.g. Amazon Instant Video, Netflix, iTunes, Blinkbox, 4 Sky Store, Disney Life 5 Watching TV or films on DVD, Blu-ray, VHS video Watching short online video clips on e.g. YouTube, News sites (including those through Social Networking 6 sites) 7 Listening to radio (at the time of broadcast) 8 Listening to on-demand/’Listen again’ radio programmes or podcasts 9 Listening to personal digital music or audio collection (e.g. on an iPod, smartphone, computer etc.) 10 Listening to streamed online music (e.g. Spotify, Apple Music, Amazon Music and Google Play) 11 Listening to personal music collection on CD, vinyl record or cassette tapes Listening to music videos (i.e. music video channels or sites that you mainly used for background listening 12 such as through YouTube or on MTV) 20 Playing games (on an electronic device e.g. phone, games console) 21 Reading or browsing a newspaper/article (printed or online/digital including apps) 22 Reading or browsing a magazine /article (printed or online/digital including apps) 23 Reading or browsing other online news (not through a newspaper site e.g. BBC News, Sky News) 24 Reading or browsing sports news /updates (not through a newspaper site) 25 Reading or browsing a book (printed or eBook) 26 Using or browsing online shopping or ticketing site/ app Reading, browsing or using other websites or apps - including checking updates on a social networking 27 site/service e.g. Facebook, Twitter, online banking Doing other activities such as creating office documents/spreadsheets, creating or editing videos/music/audio, 28 etc., or other apps or software/programmes
ASK ALL WHO HAVE NOT CODED ALL OF THE ACTIVITIES OR WHO HAVE CODED THAT THEY DO ALL ACTIVITIES AT A1A (A1A= ANY ONE OPTION FROM CODES 1-28 IS NOT CHOSEN OR CHOSEN CODE 29) ONLY SHOW CODES 13-19 NOT SELECTED AT A1A OR SHOW ALL CODES 13-19 IF A1A=CODE 29. IF ONLY ONE OF THE CODES 13-19 IS NOT SELECTED AT A1A THEN AUTOCODE AS MOST IMPORTANT A2B. Which of the following communication activities is most important to you personally? Please pick one only 13 Communicating through a Social Networking site e.g. Facebook, Twitter (excluding checking updates) 14 Communicating by Instant Messaging (e.g. Facebook Messenger, WhatsApp, BBM) 15 Communicating by email (reading or writing emails) 16 Communicating by text message (SMS, including iMessage, reading or writing) 17 Communicating by photo or video messages (MMS, viewing or sending) or Snapchat 18 Communicating by phone call 19 Communicating by video calls (including Skype, Facetime, etc)
ASK ALL WHO HAVE NOT CODED ALL OF THE ACTIVITIES AT A1A (A1A= ANY ONE OPTION FROM CODES 1-28 IS NOT CHOSEN) ONLY SHOW CODES NOT SELECTED AT A1A SPLIT CODES ACROSS TWO SCREENS: CODES 1-12 ON THE FIRST SCREEN AND CODES 13-28 ON THE SECOND 40 | P a g e
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A3. For each of the following activities, please indicate if you do it more than, less than or about the same as a year ago? Please select one only per activity More than a About the same as a Less than a Don’t know year ago year ago year ago SHOW ACTIVITIES FILTERING OUT THOSE CODED AT A1A
NOTE: DEVICE ROUTING TAKEN FROM DUMDEVICE IN THE RECRUITMENT QUESTIONNAIRE
1. TV set - DUMDEVICE\1 2. Games Console attached to TV set e.g. Xbox, Playstation, Nintendo Wii - DUMDEVICE\2 3. A Traditional analogue (FM/MW/AM) radio set (portable or fixed) - DUMDEVICE\3 4. A Digital (DAB or WiFi) radio set - DUMDEVICE\4 5. A stereo system / HiFi / Receiver / Home cinema system - DUMDEVICE\5 6. Smartphone e.g. iPhone, Android, Windows, Blackberry - DUMDEVICE\6 7. Standard mobile phone (not a Smartphone) - DUMDEVICE\7 8. Landline phone - DUMDEVICE\8 9. Tablet e.g. iPad, Samsung Galaxy, Kindle Fire - DUMDEVICE\9 10. Desktop computer - DUMDEVICE\10 11. Laptop - DUMDEVICE\11 12. e-Reader e.g. Amazon Kindle (not Fire), Kobo, Sony Reader - DUMDEVICE\12 13. Other electronic device e.g. mp3 player, handheld games console, smart watch - DUMDEVICE\13 14. Printed newspapers, magazines or books - DUMDEVICE\14
ASK ALL WHO HAVE CHOSEN A DEVICE THEY PERSONALLY USE AT RECRUITMENT (DUMDEVICE – 1-14). ONLY SHOW CODES SELECTED AT DUMDEVICE. CODE 14 IS SHOWN TO ALL. IF ONLY ONE SELECTED AT DUMDEVICE 1-14 AUTO-CODE AS MOST IMPORTANT AT A4A AND SKIP A4B A4A Which of the following is most important to you personally? Please pick one only 1. TV set - DUMDEVICE\1 2. Games Console attached to TV set e.g. Xbox, Playstation, Nintendo Wii - DUMDEVICE\2 3. A Traditional analogue (FM/MW/AM) radio set (portable or fixed) - DUMDEVICE\3 4. A Digital (DAB or WiFi) radio set - DUMDEVICE\4 5. A stereo system / HiFi / Receiver / Home cinema system - DUMDEVICE\5 6. Smartphone e.g. iPhone, Android, Windows, Blackberry - DUMDEVICE\6 7. Standard mobile phone (not a Smartphone) - DUMDEVICE\7 8. Landline phone - DUMDEVICE\8 9. Tablet e.g. iPad, Samsung Galaxy, Kindle Fire - DUMDEVICE\9 10. Desktop computer - DUMDEVICE\10 11. Laptop - DUMDEVICE\11 12. e-Reader e.g. Amazon Kindle (not Fire), Kobo, Sony Reader - DUMDEVICE\12 13. Other electronic device e.g. mp3 player, handheld games console, smart watch - DUMDEVICE\13 14. Printed newspapers, magazines or books - DUMDEVICE\14
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ASK ALL WHO HAVE CHOSEN A DEVICE THEY PERSONALLY USE AT RECRUITMENT (DUMDEVICE – 1-14) AND HAVE NOT CODED ALL DEVICES AT A4A (A4A=ANY ONE OPTION FROM CODES 1-14 IS NOT CHOSEN). ONLY SHOW CODES SELECTED AT DUMDEVICE. CODE 14 IS SHOWN TO ALL. REMOVE ANY CODES SELECTED FROM A4A. IF ONLY ONE NOT CODED AT A4A AUTO CODE AS LEAST IMPORTANT. A4B Which of the following is least important to you personally? Please pick one only 1. TV set - DUMDEVICE\1 2. Games Console attached to TV set e.g. Xbox, Playstation, Nintendo Wii - DUMDEVICE\2 3. A Traditional analogue (FM/MW/AM) radio set (portable or fixed) - DUMDEVICE\3 4. A Digital (DAB or WiFi) radio set - DUMDEVICE\4 5. A stereo system / HiFi / Receiver / Home cinema system - DUMDEVICE\5 6. Smartphone e.g. iPhone, Android, Windows, Blackberry - DUMDEVICE\6 7. Standard mobile phone (not a Smartphone) - DUMDEVICE\7 8. Landline phone - DUMDEVICE\8 9. Tablet e.g. iPad, Samsung Galaxy, Kindle Fire - DUMDEVICE\9 10. Desktop computer - DUMDEVICE\10 11. Laptop - DUMDEVICE\11 12. e-Reader e.g. Amazon Kindle (not Fire), Kobo, Sony Reader - DUMDEVICE\12 13. Other electronic device e.g. mp3 player, handheld games console, smart watch - DUMDEVICE\13 14. Printed newspapers, magazines or books - DUMDEVICE\14
ASK ALL WHO HAVE CHOSEN A DEVICE THEY PERSONALLY USE AT RECRUITMENT (DUMDEVICE = 1-14) ONLY SHOW CODES SELECTED AT DUMDEVICE. PLEASE NOTE THAT CODES 1-13 ARE DEPENDANT ON WHAT THEY HAVE CHOSEN IN RECRUITMENT QUESTIONNAIRE BUT CODE 14 IS SHOWN TO ALL. A5. For each of the following, please indicate if you use it more than, less than or about the same as a year ago? If you now have a device that you didn’t have a year ago, please choose “More than a year ago” for that device. Please select one only per device More than a About the same as a Less than a Don’t know year ago year ago year ago DEVICES FROM DUMDEVICE - ONLY SHOW CODES SELECTED AT DUMDEVICE. PLEASE NOTE THAT CODES 1-13 ARE DEPENDANT ON WHAT THEY HAVE CHOSEN IN RECRUITMENT QUESTIONNAIRE BUT CODE 14 IS SHOWN TO ALL.
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ASK ALL MULTICODE RANDOMISE A5b. Do you plan to get any of the following within the next 12 months? (Regardless of whether you already have one currently) Please select all that apply 1. A 4K ULTRA HD TV SET This is a new type of TV set that has a picture quality with four times the detail of standard high-definition. 2. A SMART TV SET This means you can connect to the internet on the TV set without any external devices attached, allowing you to access services such as Netflix or YouTube. 3. A DIGITAL (DAB OR WIFI) RADIO SET This means the radio set can receive digital stations such as BBC Radio 4 Extra, as well as traditional FM stations. 4. A STREAMING MEDIA DEVICE A device that allows you to stream video from the internet onto your TV set e.g. Apple TV, Amazon Fire Stick, Chromecast, Roku or Now TV box 5. ONE OF THE LATEST GAMES CONSOLES Such as Xbox One or Playstation 4 6. A SMARTPHONE WITH A LARGER SCREEN (ALSO KNOWN AS A PHABLET) Such as an iPhone 6 plus or Galaxy S6 edge + 7. A NORMAL SIZED SMARTPHONE Such as an iPhone 6 or Galaxy S6 Edge 8. A TABLET Such as an iPad, Samsung Galaxy, Kindle Fire 9. A SMART WATCH Such as an Apple Watch. These are devices worn on the wrist that have a wireless connection to your mobile device (usually a smart phone) and can receive notifications of incoming calls, texts, instant messages, social-network updates, and more. 10. ANY SMART HOME APPLIANCE OR SERVICE This is where items in your home such as lighting, heating or appliances, can be controlled or monitored remotely through the internet. 11. None of these
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SECTION B: TV ASK ALL LOGOS TO BE INCLUDED HERE FOR CODES 1-30 MULTICODE RANDOMISE B2. Which of the following television channels have you watched in the last week? Please select all that apply 1. BBC One 2. BBC Two 3. BBC Three 4. BBC Four 5. BBC News 6. CBeebies 7. CBBC 8. ITV (STV/ UTV/ ITV Wales) 9. ITV2 10. ITV3 11. ITV4 12. CITV 13. Channel 4 14. E4 15. More 4 16. Film 4 17. 4seven 18. 4music 19. Channel 5 20. 5 USA 21. 5* 22. Dave 23. Pick TV 24. Sky News 25. Sky Sports 26. Sky 1 27. Sky Atlantic 28. Sky Living 29. Sky Movies 30. Yesterday 31. Other 32. I did not watch television in the last week
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ASK ALL LOGOS TO BE INCLUDED HERE FOR CODES 1-15 MULTICODE RANDOMISE B4. Have you used any of the following paid-for services to stream or download films or (television) programmes in the last week? Please select all that apply 1. Netflix 2. Amazon Instant Video 3. NowTV 4. Wuaki.tv 5. Sky Store 6. BT player 7. Talk Talk player 8. Virgin on Demand pay-per-view 9. iTunes 10. Google play 11. Blinkbox 12. Playstation Video 13. Sainsbury’s entertainment 14. Xbox Video 15. DisneyLife 16. Other 17. Have not streamed or downloaded films or programmes from a paid-for service in the last week
ASK ALL LOGOS TO BE INCLUDED HERE FOR CODES 1-5 MULTICODE RANDOMISE B6.Have you used any of the following free-to-access services to watch films or (television) programmes in the last week? Please select all that apply 1. BBC iPlayer 2. Demand 5 3. ITV Hub (formerly ITV Player) 4. Dave on Demand 5. All4 6. Other 7. Have not used any free online services in the last week
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SECTION C: RADIO Now thinking about radio….
ASK ALL LOGOS TO BE INCLUDED HERE FOR CODES 1-28 MULTICODE RANDOMISE C1. Which of the following radio stations have you listened to during the last week? Please select all that apply 1. BBC Radio 1 2. BBC Radio 2 3. BBC Radio 3 4. BBC Radio 4 5. BBC Radio 5 Live 6. BBC Radio 5 Live Sports Extra 7. BBC Radio 1Xtra 8. BBC Radio 6 Music 9. BBC Asian Network 10. BBC World Service 11. Classic FM 12. TalkSport 13. Absolute Radio 14. Heart 15. Real Radio 16. Smooth 17. Capital 18. Kiss 19. Magic 20. Absolute 80s 21. Absolute 90s 22. Absolute 00s 23. Smooth 70s 24. LBC 25. BBC Radio Scotland 26. BBC Radio Wales/Cymru 27. BBC Radio Ulster 28. Any other BBC local/regional radio station 29. Other local commercial radio station 30. Other national commercial radio station 31. International radio station 32. Other 33. I haven’t listened to radio in the last week
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ASK ALL LOGOS TO BE INCLUDED HERE FOR CODES 1-15 MULTICODE RANDOMISE C2. There are online services available where you can access and listen to music, podcasts or on-demand radio. Which of the following digital audio services have you used in the last week, if any? Please select all that apply 1. Radio Player 2. iTunes 3. Spotify 4. Last.fm 5. BBC Playlister 6. Rdio 7. Slacker Radio 8. Twitter Music 9. Scrobbler 10. Deezer 11. Blinkbox Music 12. Napster 13. Apple Music 14. Amazon Music 15. Google Play 16. BBC iPlayer Radio 17. Other 18. I haven’t used any digital audio services in the last week
SECTION D: INTERNET (EXC RADIO AND TV) We would now like to ask you a bit about the internet…. ASK ALL WITH A SMARTPHONE (DUMDEVICE=6) D1b. How often do you access the internet on your mobile phone? This includes checking emails or instant messaging. 1. Every day 2. At least once a week 3. At least once a month 4. Less often 5. Never 6. Don’t Know
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ASK ALL WITH A SMARTPHONE (DUMDEVICE=6) MULTICODE RANDOMISE D1c. Which of the following do you ever do on your mobile phone? Please select all that apply 1. Take photos 2. Shoot videos 3. Use Maps or satellite navigation to get to where I want to go/ plot a route to my destination 4. Download apps (including games) 5. Use my phone to make a payment in a shop, by touching it against a contactless reader e.g. Apple Pay 6. Use my phone as a ticket or boarding pass or as an entry ticket to an event, either by touching it against a reader or by scanning a code using the phone 7. Use an app to order taxis (e.g. Uber, Kabbee or Lyft) 8. Control home appliances or heating remotely 9. Use my phone to record a programme on my set-top-box at home 10. Online banking using an app 11. Making in-app purchases 12. None of these
ASK ALL WITH A SMARTPHONE (DUMDEVICE=6) D2. Do you have a 4G service on your mobile phone? 1. Yes 2. No 3. Don’t know
ASK IF USE MOBILE PHONE FOR ANY TASKS WHICH ACCESS THE INTERNET (D1B\1-4) ONLY SHOW CODE 5 AT D3 IF D2=1 (YES) MULTICODE D3. In which of the following ways do you access the internet on your mobile phone? Please select all that apply 1. Wi-Fi at home 2. Wi-Fi elsewhere 3. Via 2G mobile network 4. Via 3G mobile network 5. Via 4G mobile network [SCRIPTER: ONLY SHOW THIS CODE IF D2=YES] 6. Don’t know
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ASK ALL MULTICODE RANDOMISE D4. Which, if any, of the following websites or apps have you visited in the last week? Please think about all the devices you may have used to access them. Please select all that apply 1. Google 2. Bing 3. Facebook 4. YouTube 5. Twitter 6. Tumblr 7. LinkedIn 8. Instagram 9. Pinterest 10. Other social network site or app
11. eBay 12. Amazon 13. Any supermarket site or app (e.g. Tesco, Ocado, Sainsbury’s) 14. Other shopping site or app
15. BBC Homepage 16. BBC News 17. BBC Sport 18. BBC Radio sites or app 19. CBBC 20. Cbeebies 21. BBC Weather 22. ITV.com 23. Channel 4.com
24. Banking site or app (e.g. Lloyds, Santander, PayPal)
25. Wikipedia 26. IMDB 27. Other reference site
28. Other 29. Have not accessed any websites or apps in the last week
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SECTION E: WORK AND WORK LIFE BALANCE Now we’d just like to ask you a few questions about yourself … ASK IF WORKING (RECRUITMENT S3 1\2) E1. Is your job generally desk based? 1. Yes 2. No
ASK IF WORKING (RECRUITMENT S3 1\2) E2. Which of these best describes your position at work? 1. Senior Director 2. Intermediate Director/Manager 3. Junior Manager 4. Professional (e.g. Doctor, Engineer, Accountant, etc) 5. Clerical/Office Worker 6. Shop Worker 7. Skilled Manual Worker 8. Semi-skilled Manual Worker 9. Unskilled Manual Worker 10. Other (write in)
ASK IF WORKING (RECRUITMENT S3 1\2) E3. Approximately how long does it take you to get to work (one way)? 1. No time – I work from home 2. About 10 minutes 3. About 20 minutes 4. About 30 minutes 5. About 40 minutes 6. About 50 minutes 7. About an hour 8. About an hour and a quarter 9. About an hour and a half 10. Longer than an hour and a half 11. Don’t know
SHOW TO ALL WHO ARE STUDYING (RECRUITEMENT S3 5) Now we’d just like to ask you a few questions about yourself …
ASK ALL WHO WORKING OR STUDYING (S3 1\2\5) E4. Which of the following forms of transport do you use to get to and from work or your place of study? 1. Walking 2. Cycling 3. Motorcycle\Scooter 4. Car\Van 5. Bus 6. Train 7. Underground\Tube 8. Other 9. None of these
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SHOW TO ALL WHO ARE NOT WORKING OR STUDYING (NOT RECRUITEMENT S3 1\2\5) Now we’d just like to ask you a few questions about yourself …
ASK ALL E5. Thinking about work/life balance, do you think technology is improving or worsening it in general? 1. It’s improving work/life balance 2. It’s worsening work/life balance 3. It’s not affecting it either way 4. It's improving and worsening work/life balance so it evens out 5. Not sure
ASK ALL WHO HAVE SAID IMPROVING, WORSENING OR NEITHER (E5=CODES 1-4) OPEN END E5b. Why do you feel that way? TYPE IN BOX Don’t know
ASK ALL E6. And in terms of your personal and family life, would you say technology is improving or worsening it? 1. It’s improving it 2. It’s worsening it 3. It’s not affecting it either way 4. It's improving and worsening it so it evens out 5. Not sure
ASK ALL WHO HAVE SAID IMPROVING, WORSENING OR NEITHER (E6=CODES 1-4) OPEN END E7. Why do you feel that way? TYPE IN BOX Don’t know ASK IF WORKING (RECRUITMENT S3 1\2) – DISPLAY AS GRID WITH STATEMENTS DOWN THE SIDE PLEASE USE SLIDER ON PAGE 8 OF SLIDER WALLPAPER BOOK - PLEASE MAKE SLIDER ICON SIMPLE LIKE ON PAGE 4 RANDOMISE STATEMENTS E8. Below are statements relating to work, that may or may not apply to you. How strongly do you agree or disagree with each statement? 1. Disagree strongly 2. Disagree slightly 3. Neither agree nor disagree 4. Agree slightly 5. Agree strongly 6. Don’t know
a) My career is very important in my life b) The ability to access work emails easily on mobile phones or tablets means I rarely feel I can switch off from work a) I often check work emails when I am on holiday
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SECTION F. OTHER We would now like to ask you some general questions….. ASK ALL – DISPLAY AS GRID WITH STATEMENTS DOWN THE SIDE PLEASE USE SLIDER ON PAGE 8 OF SLIDER WALLPAPER BOOK - PLEASE MAKE SLIDER ICON SIMPLE LIKE ON PAGE 4 RANDOMISE STATEMENTS F1. Below are statements about technology that may or may not apply to you. How strongly do you agree or disagree with each statement? 1. Disagree strongly 2. Disagree slightly 3. Neither agree nor disagree 4. Agree slightly 5. Agree strongly 6. Don’t know/Not applicable
So thinking about technology in general…… b) I often recommend new technology or products to my friends and family c) I'm quite happy to let someone else take charge of choosing technology products such as laptops or tablets d) Technology gets more and more complicated and hard to use e) I prefer to wait until new technology products have become cheaper before thinking about buying them f) The internet makes life easier g) The internet is an important part of my social life h) I prefer to use apps rather than an internet browser when possible i) I rely on a small number of apps (tablet or smartphone) that I use regularly j) I like to have my phone always on and connected, even when I go to bed I tend to only download free apps (tablet or smartphone)
SECTION G. DEMOGRAPHICS ASK ALL And to finish off, some final questions about you and your household. G1. Thinking about your home, is it… 1. Owned outright 2. Being bought on a mortgage 3. Rented from a local authority 4. Rented from a housing association 5. Rented from a private landlord 6. Other (write in) 7. Don’t know
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We would like to ask you about disability – this is to ensure that we have representative views of media from people from across all parts of society in the UK. G3. Which, if any of these, limit your own daily activity? 1. Breathlessness or chest pains 2. Poor vision, partial sight or blindness 3. Difficulty in speaking or communicating 4. Poor hearing, partial hearing or deafness 5. Cannot walk at all/use a wheelchair 6. Cannot walk far or manage stairs, or can only do so with difficulty 7. Limited ability to reach 8. Mental health problems or difficulties 9. Dyslexia 10. Other illnesses or health problems which limit your daily activities or work that you can do (write in) 11. Don’t know 12. None of these 13. Prefer not to say
SECTION H. FEEDBACK, RECONTACT AND INCENTIVE ASK ALL PLEASE USE SLIDER ON PAGE 5 OF SLIDER WALLPAPER BOOK H1. Thinking about the survey as a whole, including the diary, how much did you enjoy taking part in it? Please answer on a scale of 1 to 10, where 1 is ‘did not enjoy it at all’ and 10 is ‘enjoyed it very much’.
1. 1 – Did not enjoy it at all 2. 2 3. 3 4. 4 5. 5 6. 6 7. 7 8. 8 9. 9 10. 10 – Enjoyed it very much 11. Not sure
ASK ALL OPEN END H2. If we were to do this research again in the future, is there anything you would change? TYPE IN BOX Don’t know
ASK ALL H3. Would you be happy for Kantar Media to contact you to ask you further questions about this survey? 1. Yes 2. No
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INCENTIVE: Congratulations, you have now completed your media week. Thank you so much for taking part in this study; we hope you enjoyed it. Your Love2Shop vouchers will be sent in the post as soon as possible. Please allow up to 28 days for the vouchers to arrive. If they haven’t arrived in 28 days please contact our helpdesk. AFTER SUBMITTING PLEASE REDIRECT TO HTTP://STAKEHOLDERS.OFCOM.ORG.UK/MARKET-DATA- RESEARCH/OTHER/CROSS-MEDIA/DIGITAL-DAY/ If you need more information before making your decision please use the following links to the different websites: http://www.highstreetvouchers.com/gift-vouchers/love2shop-gift-cards http://www.amazon.co.uk/ INCLUDE LINKS TO THE WEBSITES AS ABOVE. PLEASE ENSURE THESE OPEN IN A NEW TAB. Thanks. Your vouchers will be sent in the post as soon as possible. Please allow up to 28 days for the vouchers to arrive. If they haven’t arrived in 28 days please contact our helpdesk.
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