Pitti only has Kappa® on its mind

A with the famous Banda, customized with this edition’s logo, will be worn by the staff of the most important international fair on its three summer events: Uomo, Bimbo, Filati

Torino, June 7th, 2018. For the first the Kappa® brand features on the of the whole staff at Pitti Immagine Uomo, Bimbo and Filati. Kappa®’s R&D Centre – classic brand from Torino currently available on over 120 markets worldwide – has designed a cotton hat with optical patterns in color- contrast representing the leitmotif of this summer edition: “Pitti Optical Power”. A black Banda with white Omini – and the Pitti logo embroidered in the middle – is the special feature of this gadget, destined to become a must-have for all visitors.

It all kicks off with Pitti Immagine Uomo 94 (Firenze, , June 12th-15th, 2018) and continues with Pitti Immagine Bimbo 87 (Firenze, Fortezza da Basso, June 21st -23rd, 2018). Curtain down on Friday June 29th, the final day of the 83rd edition of Pitti Immagine Filati (Firenze, Fortezza da Basso, June 27th-29th).

For the second edition running Kappa® will be featuring at Pitti Immagine Uomo with a stand in the Area Monumentale (Corridoio dell’Arco), where the Authentic Q1Q2 2019 (spring/summer) collection will be presented. Perfectly in tune with an active and dynamic life style, Kappa® offers a series of different outfits, all sharing a common trait: a sporty look conceived for urban use.

Click here for the News with the items and the iconic presented at Pitti Immagine Uomo 94.

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Kappa® is a brand of BasicNet SpA, the Company also owner of di Kappa®, Jesus® , K-Way®, Superga®, Sabelt®, Briko® and Sebago®. BasicNet’s leader brands are present in the sports and leisure apparel, and accessories market. It operates worldwide through an international network of entrepreneurs, licensees of the brands, which produce or distribute the products. BasicNet offers to its network services of research, development, industrialization of the products and global marketing. All the company processes occur only through the Web, making BasicNet a “fully web integrated company”. BasicNet, with headquarters in Turin, , is listed at the Italian Stock Exchange since 1999.