MEDIA KIT 2021

JOURNALISM FOR THE TRADE

Bicycle Retailer & News connects VOICE Respected and knowledgeable editors deliver the news the dealers and industry executives throughout North industry needs to know now. America, Europe and Asia. Whether through our FREQUENCY We touch thousands of dealers and industry decision highly trafficked , email blasts or print, we makers every day at www.bicycleretailer.com and in print 12 times a year. reach the global market year-round. INFLUENTIAL Our coverage helps decision makers at all levels Our readers have come to expect a keen focus on understand the trends shaping the industry. analysis, trends, data and the day-to-day reporting TRUST Since its founding in 1992, Bicycle Retailer & Industry News of major events affecting the industry. continues to be a trusted source of information worldwide. DIGITAL ADVERTISING OVERVIEW

STATISTICS FOR BICYCLERETAILER.COM 350,000 page views/month

115,000 unique visits/month

50%/50% mobile/desktop 3,000+ social shares/month

VISITOR DEMOGRAPHICS FOR BICYCLERETAILER.COM

76% Male 42% $100k+ 24% Female 79% College or graduate school

68% 25-55 71% Based in the U.S. Metrics from data provided by Google Analytics, Quantcast, AddThis, and MailChimp.

DIGITAL ADVERTISING RATES Creative Requirements Position Size Half month Full month Only JPEG, GIF, PNG or HTML5 formats are accepted. Sidewalls (Exclusive) 2000 x 1100 pixels $1,700 $2,500 Double density ads can also be supplied for retina displays. 150KB max file size for banners; 300KB max Desktop 1004 x 90 pixels file size for sidewalls. Leaderboard Banner Tablet 728 x 90 pixels $1,210 $1,815 Phone 320 x 50 pixels All animation, including loops, must stop at 30 seconds. Right Rectangle - High * 300 x 250 pixels $860 $1,320 Video ad units max size is 512 MB with a max length of 30 seconds. In-Article Rectangle (Exclusive) 300 x 250 pixels $875 $1,350 Sidewalls require 1024 pixels of white space in the Homepage Newsfeed 600 x 150 pixels $780 $1,200 center. Right Skyscraper 300 x 600 pixels $750 $1,150 Our ad reps can discuss new or alternate digital advertising opportunities, and our on-site digital manager Right Rectangle - Mid * 300 x 250 pixels $645 $990 can advise and assist you with creating special advertising units. Right Rectangle - Low 300 x 250 pixels $425 $650 Questions about specs for Web, or how to Exclusive Weekly Advertising Opportunities submit materials, please contact Ron Bertola at [email protected]. Sidewalls 2000 x 1100 pixels $1,000/week

Homepage Native Ad Image, Headline, Text, Link $750/week * Ads rotate through two positions. Homepage Autoplay Video MP4, MOV, AVI, WMV, YouTube, Vimeo $500/week

Weekly Newsletters The editorial staff produces two newsletters each week—a digest of key articles that have appeared Newsletter Statistics on our website as well as a weekly wrap-up of new hires and a list of Help Wanted classified ads. 21,700 subscribers Sponsored Emails 31.8% open rate – 2x industry average Advertisers can send exclusive, customized and targeted messages directly to our list as well 12.3% click rate – 3x industry average as targeted messages that reach OE manufacturers. Price: Dealers Only: $2,500; Full list: $5,000. Audience: Approximately 5,200+ qualified bicycle industry subscribers, with 2,600+ independent and retail chain bicycle delears. E-NEWSLETTER RATES AND SPECS Email Requirements Position Size Weekly Monthly Only JPEG, GIF, and PNG format accepted. 75KB max file size for banners for highest performance and click through rates. Leaderboard Banner 600 x 150 pixels $375 $1,125 High resolution, double density files are acceptable. Video Middle Banner 600 x 100 pixels $235 $705 advertisements need to be a link to a video hosted on YouTube, Vimeo, or Wistia. Native Ad Image, headline, text, link $500 $1500 Lower Square 300 x 300 pixels $195 $450 Questions about specs for Email, or how to submit materials, please contact Ron Bertola Video YouTube or Vimeo link $500 at [email protected]. DIGITAL ADVERTISING BANNER AD PLACEMENTS

SIDEWALL The sidewall ad replaces the website background and is offered as an exclusive to a single advertiser.

Size: 2000px wide x 1100px tall. Requires 1024px white space in the center. Important creative and calls to action should remain in an area no wider than 1440px. 300kb max file size. Sidewall display ad Sidewall display ad Sidewall display Price: $1,700/half month, $2,500/Month, $1,000/Weekly

LEADERBOARD The sidewall ad replaces the website background and is offered as an exclusive to a single advertiser. Limited to Leaderboard display ad four advertisers in rotation.

Size: Three ad sizes should be supplied, one for each device display. Desktop: 1004 x 90 pixels Tablet: 728 x 90 pixels Phone: 320 x 50 pixels

Price: $1,210/half month, $1,815/month DIGITAL ADVERTISING BANNER AD PLACEMENTS

RIGHT RECTANGLE - HIGH The right rectangle high position ad rotates through the top to ad slots. Ad is run of site. Limited to four RRH advertisers in rotation.

Size: 300px wide x 250px tall

RRH Price: $860/half month, $1,320/month

IN-ARTICLE RECTANGLE The in-article ad appears to the left of the second paragraph on every article page through out the site. On mobile devices, the appears after the first paragraph and before the second paragraph. This ad is exclusive to a single advertiser.

Size: 300px wide x 250px tall

Inline Price: $875/half month, $1,350/month DIGITAL ADVERTISING BANNER AD PLACEMENTS

HOMEPAGE NEWSFEED The homepage newsfeed ad appears after the second story teaser on the homepage. Limited to four advertisers in rotation.

Size: 600px wide x 150px tall. Add resizes dynamically to fit the device it is viewed on.

Price: $780/half month, $1,200/month Newsfeed

HOMEPAGE NATIVE The homepage native ad is designed to look like an article on Bicycleretailer.com. Ad will appear as the fifth story and is exclusive to one advertiser for one week.

Size: This ad is sized dynamically based on provided content. Advertisers must submit the following: • Headline: 40-80 characters or approximately 5-10 words. • Body text: 200 characters or approximately 30 words maximum. • Image: 200px x 200px. • URL: A link to a landing page.

Price: $750/week DIGITAL ADVERTISING BANNER AD PLACEMENTS

HOMEPAGE AUTOPLAY VIDEO Video The homepage autoplay video is designed to begin playing as soon as the user scrolls it into the viewport. Video will be muted, but user interaction can enable sound or replay. Video can link out and may include a title.

Size: 640px wide x 360px tall

File Types: YouTube or Vimeo link or MP4, MOV, AVI, WMV, WebM, or OGG file. Raw files must less than 512 MB and shorter than 30 seconds. Submissions must be shared through a Dropbox, Google Drive or other reputable file sharing link Submit a URL and title along with your video.

Price: $500/week

SKYSCRAPER Appears in the right sidebar and is delivered sitewide. Limited to four advertisers in rotation.

Size: 300px wide x 600px tall

Skyscraper Price: $750/half month, $1,150/month DIGITAL ADVERTISING BANNER AD PLACEMENTS

Mid MIDDLE AND LOWER RECTANGLES The middle rectangles appear in two positions in the right sidebar, above and below the skyscraper ad respectively, and the lower rectangle appears in the bottommost position in the right sidebar. Both ads are run of site. Limited to four advertisers in rotation.

Size: 300px wide x 250px tall

Feed Price for Middle: $645/half month, $990/month

Price for Lower: $425/half month, $650/month

Mid

Lower DIGITAL ADVERTISING CUSTOM OPPORTUNITIES

GIVEAWAYS, SWEEPSTAKES AND SURVEYS BRAIN is offering the opportunity for brands to partner with us to run a giveaway. A custom survey will enable brands to get direct feedback from our influential audience on questions of their choosing. Additionally, brands will acquire important email addresses to build their lists from Survey interested contacts.

The giveaway will be promoted through BRAIN’s website, social media, and email channels throughout the duration of the giveaway.

Price: $2,500

Brands are responsible for supplying survey questions, the giveaway award, and fulfillment. BRAIN will provide a complete list of survey answers and email addresses of entrants upon close of the giveaway. Inquire for more details.

EMAIL BLASTS BRAIN is offering a limited number of opportunities to engage directly with its list of North American bicycle dealers, suppliers and executives through customized email blasts. This email list can be segmented to reach your target audience.

Guidelines: Email subject line: Max 150 characters Preview text line: Max 150 characters Body copy: 100-200 words performs best, but can be any reasonable length. Header image: 600px W x 250px H. Logo: If not in the header image, a logo image can also be provided. Call to action/URL: A call to action plus a link to a landing page.

Price: Dealers Only: $2,500; Full list: $5,000 Audience: Approximately 5,200+ qualified bicycle industry subscribers, with 2,600+ independent and retail chain bicycle delears.

Email can be customized to meet your specifications. Please inquire. DIGITAL ADVERTISING EMAIL AD PLACEMENTS

Leaderboard Leaderboard

Middle Banner

Middle Banner

Native Ad

Lower Video Square

Lower Newsletter Statistics Square 21,700 subscribers 31.8% open rate – 2x industry average 12.3% click rate – 3x industry average

E-NEWSLETTER RATES AND SPECS Email Requirements Position Size Weekly Monthly Only JPEG, GIF, and PNG format accepted. 75KB max file size for banners for highest performance and click through Leaderboard Banner 600 x 150 pixels $375 $1,125 rates. High resolution, double density files are acceptable. Middle Banner 600 x 100 pixels $235 $705 Video advertisements need to be a link to a video hosted on YouTube, Vimeo, or Wistia. Native Ad Image, text, link $500 $1500 Lower Square 300 x 300 pixels $195 $450 Questions about specs for Email, or how to submit materials, please contact Ron Bertola at Video YouTube or Vimeo link $500 [email protected]. Roll Bicycle PRINT ADVERTISING Company expands reach page 13

FEBRUARY 2020 Industry didn’t IN THIS ISSUE Revisionist history prepare for e-MTBs, BMX collectors debate restoration vs. reproduction former Trek exec says Joe V. call for a fourth e-bike class for trail use READERSHIP By Steve Frothingham CARLSBAD, Calif. — It’s like a magician’s sleight of hand: While suppliers and advo- cacy groups were laying groundwork for e- bike use on paved and trails, electric Show becoming a mountain bikes began onto trails (or popular showcase for not) with liž le industry preparation. e bikes  8 At least that’s how Joe Vadeboncoeur sees it. Joe V., as his many industry friends call him, is retired from a long career at Trek, where among other things, he helped devel- op and market e-bikes. Now, he fi nds him- self board president of a Wisconsin moun- 9,000+ 5,000+ 27,000 tain bike group, faced with developing policy positions on e-bikes. Vadeboncoeur said he’s learned the in- dustry has liž le idea how land managers Thai bike and sports page 20 park generates fi tness eMTBs Print circulation Digital Total readership and retail buzz  13

STATE OF RETAIL Just a phase 3 readers per copy* Uncertainty — and circulation tari s — continue after agreement with China

His side business of acquiring vintage BMX bikes By Steve Frothingham By Dean Yobbi and components has paid off . He said he was sell- WASHINGTON — Importers have received ing two to three bikes a month through his eBay some relief, but tariff s on Chinese bike prod- BERLIN, N.H. — Reliving the good ol’ days is good store, Live Free or Die, and his eBay account, old- business, from the classic car market to the price of ucts remain at historically high levels and schoolmy85, for prices ranging from $1,500-$3,000. uncertainty continues despite a preliminary Brad James, Owner Sports Garage vintage trading cards to the popularity of throwback His business has been on hold since July because of trade deal with China that President Donald , Boulder, Colorado jerseys. Nostalgia has a price, and many consumers shoulder surgery. Most of his bikes are built to order, willingly pay it. Trump called “a breakthrough.” How will your businessʼ and he has customers from as far away as Singapore, Trump signed the Phase 1 agreement on Carl Patry knows this. London, Australia, and Norway. He also off ers resto- typical customer Patry restores BMX bikes and components from Jan. 15. It calls for China to buy an additional ration services for components and replicates decals $200 billion in U.S. and services in the profi le change in the the 1970s and ’80s from his home in Berlin. The typi- from the past to serve the passionate crowd of vin- IBDs • Distributors • Chain retailers cal late baby boomer/early Generation X customer next two years and pledge to reduce counter- 51.1% 7.5% 6.7% tage BMXers their own bikes. next 3-5 years? feits, protect U.S. intellectual property, and comes calling with a fantasy to take a spin down “No one is going to get one of these (bikes) for memory lane with their childhood bike or the one UNCERTAINTY page 19 page 10 BMX page 18 they never got.

19.3% Manufacturers • 5.5% Reps • 7.1% Other INTRODUCING NEO METALLIC A dazzling new hard-wearing custom finish on an exclusive selection of our class-leading accessories.

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ADVERTISING RATES 12x 9x 6x 3x 1x EDITORIAL HIGHLIGHTS Full Page $2,716 $2,886 $3,056 $3,226 $3,596 We produce several special editions including: 1/2 Page $2,138 $2,270 $2,406 $2,542 $2,831 Sales Training Guide – January 1/3 Page* $1,658 $1,752 $1,854 $1,964 $2,066 Sea Otter Guide + Festival Gear Guide – April 1/4 Page $1,254 $1,335 $1,411 $1,488 $1,568 Gear Guides – August and November Spread $4,076 $4,331 $4,586 $4,841 $5,092 Editorial Schedule Cover II $3,260 $3,319 $3,515 $3,710 $3,906 Issue Ads Close Ads Due Cover III $2,975 $3,030 $3,209 $3,387 $3,566 January Dec 4 Dec 9 Cover IV $3,200 $3,464 $3,581 $3,781 $3,932 February Jan 8 Jan 13 Cover Banner $1,650 $1,825 $2,000 $2,250 $2,500 March Feb 5 Feb 10 All ads run in print and digital edition. Web links included in your ad will be active in the digital edition. Other premium positions and preferred placement available upon request. April Mar 12 Mar 17 *This 1/3 page ad is exclusive to the monthly Tradewatch report May Apr 9 Apr 14 Custom Delivery Options June May 7 May 12 We can offer a number of print options ranging from custom catalogs, polybag inserts, bind-in cards, July Jun 11 Jun 16 tip-ins and other products. Key pricing factors include size and weight. We also offer customized editori- al content for special projects. August Jul 9 July 14 Digital Edition Sponsorship September Aug 6 Aug 11 We offer an exclusive sponsorship for our digital edition delivered 12 times a year to more than 5,000 October Sep 10 Sep 15 digital subscribers. Your full-page digital message opens the edition. Your message includes a logo and November Oct 8 Oct 13 a link to your web page. In addition, your sponsorship includes a logo and link to the magazine’s email December Nov 5 Nov 10 announcement that delivers the digital edition to our subscriber base. Rate: $1,500/issue PRINT AD SPECS Print Requirements Cover banner 5.75” x 1.75” Electronic files: All ad creative, photography, and illustrations 146mm x 44mm must be created at a minimum of 300 dpi, saved as CMYK files and without spot colors. Files should be delivered as a press 1/2 Page Horizontal quality PDF. 9.25” x 5.25” Full Page with bleed 235 x 133mm 10.5” x 12.125” WE ARE NOT RESPONSIBLE FOR THE IMAGE QUALITY OF 267 x 308mm LOW-RESOLUTION OR INCORRECTLY PRODUCED FILES. (10.25”x11.875” trim) 1/2 Page Vertical Publication Trim Size: 10.25” x 11.875” 4.375” x 10.875” Process: Web Offset 110 x 275mm Paper: 50-pound gloss Screen: 133 line Density: 280% maximum tone density 1/4 Page 4.375” x 5.25” Questions about specs for print or how to submit materials, 1/3 Page Horizontal 110 x 133mm please contact our production manager, Heather Arnold at 9.25” x 3.5” [email protected]. 235 x 89mm MARKETPLACE & CLASSIFIEDS

DIGITAL BRAIN is now offering a combined PRINT print + digital package exclusively to Marketplace advertisers at discounted rates. Expand your reach with an affordable investment and get your message in front of the widest industry audience possible. 300 x 250 Website display ad Need help with artwork? We can help prepare your ad materials for any 3x+ package investments.

PRINT EXCLUSIVE PRINT + DIGITAL BONUS PACKAGE Marketplace Print Exclusive Pricing Marketplace Print + Website Display Package Pricing Horizontal or Vertical Horizontal or Vertical + 300x250 Lower Banner 12x = $450/mo 12x = $750/mo 6x = $475/mo 6x = $800/mo 3x = $500/mo 3x = $833/mo 1x = $700/mo 1x = $1,100/mo

Ad Specs Digital Ad Creative Requirements Vertical - 2.125” x 5.25” Website banner Ad - 300w x250h pixels. Only JPEG, GIF, PNG or HTML5 formats are accepted. 150KB Horizontal - 4.5” x 2.5” max file size for banners. All animation, including loops, must stop at 30 seconds. Feel free to submit up Website Digital Ad - 300w x 250h pixels to 3 versions of artwork. Our system will optimize to give priority to the strongest performer.

Questions about materials, please contact Ron Bertola: [email protected]

26 CLASSIFIEDS

Stromer Customer and Sales Support Manager

Stromer USA, located in Vista, CA, is Sales and Positions looking for a Customer Service and Sales Support Manager to handle the J&B is always looking to US and Canada markets. Part Time Position @ Classifieds strengthen its inside sales, Janus Cycle Group Leatt: Independent Outside Reps product management, and facility This individual will be the main & Agencies Parlee Cycles: Custom Fabrication management teams across the service point of contact for our Janus Cycle Group is seeking - Carbon Fiber Bicycle Parts country, in each of our 11 locations: retailers and end user customers. Leatt® is seeking Independent talented individual with a fi ne eye The ability to communicate Bicycle Reps to represent our MTB for detail that enjoys working in a Miami, FL We are currently seeking a reliable, effectively and effi ciently with good helmet, apparel, shoe, and protection fast paced environment, excellent at hard-working production member Raleigh, NC organizational skills is key. line in So-Cal, Southwest, Great multitasking. Should have a minimum Our classified ads reach thousands of readers on the of the Parlee Cycles Custom Schenectady, NY Bicycle industry experience Lakes, Midwest, North East, Mid- of 3 to 5 years marketing experience. Production Team. Birmingham, AL preferred as well as a technical Atlantic, South-East. Ft. Wayne, IN background in ebikes. [email protected] West Chester, PA As part of this team your mission is Knowledge of ERP systems required. Please send your resume to: to make fl awless carbon parts that Minneapolis, MN [email protected] web and in print. Whether you’re selling a shop, hiring Dallas-area, TX help Parlee Cycles produce Competitive compensation package, SALES REPRESENTATIVE POSITION Denver, CO that reach our high standards all while health , 401K. supporting the rest of the team. You Seattle-area, WA Bicycle Manufacturer MIAMI FLORIDA AREA Redlands, CA will need to be reliable and punctual, [email protected] Customer Service a mechanic or searching for executive level managers, with experience in a / Established rep group with production setting and eager to learn Sales and customer service-oriented Fast-growing NYC based team is established lines looking for a self how to create high quality carbon individuals with bicycle product and looking for someone with a passion motivated rep to join our team. parts. retail experience are ideal. for bicycles, riders, and excellent our classifieds deliver. And it’s easy. You can post people skills to join us. Do you have a passion for the Job Posting: https://parleecycles.com/ Positions are full-time, Monday bicycle industry and would enjoy category/careers/ through Friday. Compensation is Duties: getting out and visiting dealers? commensurate with experience. • Support: provide phone and email Do you have a proven [email protected] J&B offers an unmatched benefi ts support, ensuring customers receive record in selling? your own at www.bicycleretailer.com/classifieds. Our package and opportunities for the best possible solutions to pre- advancement and relocation. Bike Mechanic Wanted - sales questions and post-purchase If this is you please send resume to: NW Ohio Service Hermosa Beach, CA technical needs. [email protected] Please e-mail your resume to: Technician Openings • Customer Experience Content: rates are highly competitive at $90 per column inch, or [email protected]. Experienced mechanic for full-time Create technical bulletins, and media Cycle Werks is currently hiring or part-time job at fun bike content Fantic USA is hiring experienced service technicians. shop near the beach. independent agents and agencies Online Bicycle Emporium Auburn Requirements Full time, year-round employment. about 35 words without a logo. A logo ads one inch of We have three locations in Bowling Seeks Another Staff Memeber Voted best bike shop 2009-2020. • Supportive attitude with customers With over 50 years of success Green, Whitehouse and Sylvania Ohio. Most stay with us for years. seeking solutions and a rich heritage in off- We’re looking for another quality Pay is based on experience. • Strong bike mechanical/ motorcycles, Fantic is expanding Benefi ts include paid vacation, IRA industry mechanic and sales person. troubleshooting knowledge its eMountain and eRoad bike with employer match. [email protected] • Strong computer skills roll-out across North America. space. Pay via card. and At Bicycle Emporium you’ll • Ability to travel as needed for fl eet [email protected] need to be a multi tasker and support We are seeking established be very knowledgeable on the Bicycle Business for Sale independent sales reps and new cycling world. Full time salary position with benefi ts. agencies with non-competing lines Experienced Bicycle Mechanic Established retail bike shop for sale Weekend required. and proven track records of needed in Davis, CA Best wages and a great place to work. with year-round business in a popular success to join the Fantic USA team. in print! southwest Florida vacation area. [email protected] Ken’s Bike-Ski-Board, the area’s For more details email: Learn more about Fantic and how we #1-rated cycling store, is looking for [email protected] This shop carries bikes for seasonal are leading the way in performance, experienced career bike mechanics and local clientele of all levels. , and at: Post your own classified at to diagnose, troubleshoot & repair High-performance road bikes, Service and Retail Manager http://fantic-bikes.com/us/ recumbent, and tandem bikes Position our clients’ bicycles of all types - and Mechanic wanted build new bicycles - in our busy, fast- available for rent as well as offering paced, just-remodeled store. Segway tours along the bike paths The Wheel Mill Indoor Bike Park Join the Cyclery USA Team Experienced mechanic for a growing around the area. is expanding its Service and shop in the Sun Valley Idaho area! Full-time, year-round work with Retail capacity and looking for Cyclery USA, awarded America’s Best bicycleretailer.com/classifieds. overtime opportunities in season. Features a full-service bike mechanic an inclusive-minded, experienced, Bike Shops for 7 years, a Top 25 Trek Super amazing riding and awesome Applicants must have excellent workshop. Live, work, and ride where and innovative Manager for both. dealer, and family owned since 1968. work environment with tons of snow is never a problem. Year round employment. references, cycling knowledge and growth potential! proven mechanical skills including Three locations, surrounded by great Call Eric (239) 851-3699 or email Send resume to: 3+ years work in an established Idaho Cycles is a service oriented road and mountain biking (Redlands bike shop. [email protected] [email protected] Classic, IMBA Ride Center). shop carrying Cannondale and Evil. for more information. Thanks! Benefi ts include health, dental, vision [email protected] We are bike-minded people with a & chiropractic coverage, paid vacation desire to share our passion and matching IRA contributions plus and knowledge of cycling with Purchaser Position - BTI Join Our Team fl exible scheduling, paid sick leave, everyone we meet. discounts on bicycle, ski & board gear Law Offi ces of Location: Santa Fe, NM + lift tickets at nearby resorts, and a Special Agent Sales is looking to add If you are positive, friendly, and Steven W. Hansen Come join BTI’s team at 7000 a team member to our established safe, fun, healthy work environment Representing manufacturers, enjoy improving people’s lives feet in the Rocky Mountains! Rep Group to cover DFW, North Texas in one of the best cycling markets in distributors and retailers on all types BTI’s Purchasing Dept is seeking a through cycling, join our team and the US. and Southern Oklahoma run and of legal issues since 1986. candidate with analytical skills and an bike stores. turn your passion into a career. Sign up for our newsletter at: interest in cycling industry trends. Qualifi ed candidates are encouraged Register on line at: www.swhlaw.com FT, competitive pay and benefi ts. Please send a resume to: to apply online at: (562) 866-6228 cycleryusa.com [email protected]. www.kensbikeski.com/articles/join- [email protected] [email protected] our-team-pg295.htm. SPECIAL ISSUES

Special Issues

Two-page spread Advertising Rates $3,350 Full Page: $3,950 January issue Half Page: $2,950 Quarter Page: $1,895 Sixth Page: $950 Cover II: $4,150 Cover III: $3,750 Cover IV: $4,295 Gear Guide: $650

Sales Training Guide Sea Otter Guide Tell our thousands of retail readers about your company in your own words with a Sea Otter is the industry’s must-attend consumer event timed perfectly as the spring focus on products that deliver bottom-line profits for IBDs. A two-page spread allows selling season gets underway. With a circulation of 30,000 guides delivered on-site, you to tell your story backed by a full-page of advertising—a one-two punch for your with additional in the April issues of BRAIN and VeloNews, plus a digital company. It will also be distributed as part of our January issue digital distribution. edition emailed to tens of thousands of Sea Otter enthusiasts, the Guide is a must-buy as the season opens.

30 ADVERTISEMENT ADVERTISEMENT April 2020 31 Gear Guides GEAR GUIDE GEAR GUIDE Bar Fly Bike RACE FLIPPER Hogback Gravel Giro The ONLY Scientifi cally Backed CBD Brand: by Blue Competition Cycles iKOR Labsʼ Recovery Shot You get the magazine’s full retail circulation— Bar Fly Bike’s newest mount attaches bicycle The Giro Ventana shoe was GPS computers to a GoPro base, including A A born and bred to navigate Bontrager BLENDR and BMC ICS. The Proven to reduce RPE values by an avg of RACE are BLUEʼs gravel bikes. the demands of all-mountain aluminum Flipper puts your computer front 24% while simultaneously providing a 3% Made from high-modulus carbon- adventures and all-day trail and center with no handlebar interference. It power retention during prolonged workouts fi ber and designed for avid gravel riding when comfort and can be “flipped” up or down depending on the and racing. riders, serious racers, and those confidence are essential on and both print and digital—with a cost-effective size of your computer and cable clearance. adventurous at heart who like a off the bike. The Race Flipper includes computer heads The Ultra Recovery formulation of tart fast, comfortable ride. New for for Garmin / HammerHead, Wahoo / Pioneer cherry, liposomal encapsulated full 2020 the RACE edition combines The Ventana is built around a SGX-CA600, Cateye, Bryton, Polar and spectrum hemp extract, hyaluronic acid, aero tubing and fully-hidden stout nylon shank proven on the DH World Cup circuit to power the pedals efficiently and Mio. Optional accessories include a Lezyne beet juice, raspberry juice, turmeric, and cabling for more speed with combined with an injected EVA cushioning midsole plus our exclusive Sensor® rubber computer head and Race GoPro Base. The ginger aids in lessening the eff ects of exceptional tire clearance up to outsole that inspires confidence when scrambling over rocks and logs. The fit is secure and message in our August and November Gear optional Base allows you to mount a camera 700x42mm. Select one of BLUEʼs infl ammation and oxidative stress. Allowing or GoPro compatible light under your supportive thanks to a BOA® micro-adjustable buckle and forefoot strap closure, while a fi ve build choices from SRAM Red/Force eTap to the GRX line. Then customize your the user to perform better. computer. reinforced heel and toe box offer protection from scrapes and impacts. rideʼs crank length, cassette size, power meter and wheels. Buy direct and save on a full line of road, gravel, triathlon and cyclocross bikes. Experience for your self and get 20% off with code GearGuide. Guide. And in April, get bonus distribution in MSRP: $49.95 MSRP: $5 MSRP: $180 MSRP: $35.99 Website: www.barflybike.com Website: . Website: www.giro.com Website: ikorlabs.com/product/ikor-recovery-shot-6pack the Sea Otter guide. Provide us a photo and Giro VanDOit Camper Vans LEM Helmets Motiv™Air

Enjoy exceptional breathability, modern VanDOit Camper Vans gives The new, lightweight MotivAir technology, and seamless comfort on the adventurers an innovative, features proprietary exoCarbon™ trails ahead in the new Giro Xnetic Trail modular, and aff ordable camper technology, an unmatched strength- your message and we do the rest. And the Glove. van option for every type of to-weight ratio, and improved adventure. The VanDOit Camper low-energy and oblique impact The new Xnetic Trail Glove redefines the Van is a converted Ford Transit management. The high-performance cutting edge of glove-making technology. 350 XLT and can be used as helmet weighs an impressive 220 By leveraging the advanced Xnetic knit a primary-everyday grams (size M). The MotivAir fl ips techniques Giro has pioneered with between 2-11 removable cycling helmet technology inside out rates make it a bargain—$650 for a single KHS Envoy 200 (Ladies) in footwear, they’ve created a lightweight passenger seating- convertible – literally. Its innovative construction trail glove with a seamless one-piece to a business van or anything in moves the interior structure to Finally, a quality commuter bicycle that won’t break the ! New for 2020 is the updated backhand that contours with your hand between because of its modular the exterior of the helmet. Using KHS Envoy 200 commuter and city bike. A class 2 e-bike, it features a Bafang E-assist like a second skin, for the ultimate in fit, system. We take trade-ins on any and off er fi nancing as well. The VanDOit “gear LEMʼs revolutionary exoCarbon tech, a full-carbon exterior shell off ers advanced high and rear hub motor, with easy controls, ample power for any hill, and battery life for miles and breathability, and comfort. slide” was created to accommodate cyclists for hauling and working on bikes. Haul your low-energy impact management due to its dynamic construction of a hard outershell and miles of carefree riding. It also features Shimano Altus shifters and derailleurs, front and toys, do your business, and call it home! “LIV” Anywhere, “DO” Anything! You VanDOit. internal low-density EPS foam. It also features an aero, compact design and 23 vents for issue; $1,200 for both. rear fenders, an rear rack, and an easy to use centerstand-perfect for commuting or cooling. Available in 6 colorways. neighborhood cruising.

MSRP: $1,699 MSRP: $38 MSRP: $48,800-$108,800 MSRP: $225 Website: khsbicycles.com Website: www.giro.com Website: www.vandoit.com Website: lemhelmets.com

Fluid Sports Nutrition Two Wheel Gear Quai Stan’s NoTubes DART Tool

The offi cial hydration partner of Sea Otter - Fluid Pannier Backpack Convertible ISOS 33 Enduro pro priced at $1299 We developed the Dual Action Repair for makes delicious on-the-bike hydration and post- With two convenient pack modes, is the fl agship product and the Tubeless (DART) to fix damaged tires faster, workout recovery drink mixes. Born & made in you can attach the Pannier Backpack embodiment of Quaiʼs wheel science easier and better than existing plug tools. Ad rates California, all Fluid products follow a no-nonsense to your bike rack and then quickly approach. #1 our tech - “Radially While traditional tire plugs try to wedge approach: the nutrients you need + a taste youʼll transform it into a backpack for Staggered Lacing” balances overall rubber strips into a puncture, the DART actually enjoy. Put Fluid Performance, our Cramp effi cient carrying. There are two tension by adjusting bracing angles. creates a chemical reaction with your Stan’s Crushing Endurance Fuel, to the test during your offi ce-appropriate sizes (22 Litres or #2. Service – Lifetime warranty weʼve sealant to quickly form a permanent airtight toughest rides. Then, try Fluid Recovery, our 30 Litres) organized with accessory got your wheels covered! #3. Cost bond. The DART’s plastic tip is barbed to Muscle Mending Post-Workout mix for excellent pockets, padded laptop access and savings well priced at $1299. With 33mm anchor firmly in place and stay put during muscle recovery. Cheers! exterior helmet attachments to fi t all inner width, they are perfect fi t for any even the most aggressive riding while being aggressive tire set up. You can now demo safer for rims, rim tape, and your hands. It all One ad: $650 carry needs. The waterproof materials, Social: @fl uidnutrition refl ective accents and added a pair pre-installed with Maxxis Tires. fits together in a compact tool that easily fits Email: info@fl uidnutrition.com fl uorescent rain cover guarantee all- Visit us at www.ridequai.com to learn in any pocket or pack! more. Website: fl uidnutrition.com season confi dence for commuting to work or school. Two ads or two issues: $1,200

MSRP: $159.00 MSRP: $1,299 MSRP: $25 Website: www.twowheelgear.com Website: www.ridequai.com Website: www.notubes.com

SALES Sales - East Sales - Italy, Switzerland EDITORIAL Karl Wiedemann Ediconsult Internazionale Editor-in-Chief SVP, Sales & Business Development (203) 906-5806 Tel: +39 10 583 684 Steve Frothingham Tommy O’Hare [email protected] Fax: +39 10 566 578 (720) 251-6899 (415) 450-5831 [email protected] [email protected] [email protected] Sales - Midwest Kingwill Company Sales - Taiwan Managing Editor Sales - West Barry and Jim Kingwill Wheel Giant Inc. Dean Yobbi Gary Newkirk (847) 537-9196 Tel: +886-4-7360794 & 5 (954) 806-3946 (949) 632-4223 Fax: (847) 537-6519 Fax: +886-4-7357860 or 7360789 [email protected] [email protected] [email protected] [email protected] [email protected] Design and Digital Manager Sales - Mountain Region Account Manager Colin O’Brien Ellen Butler Sales - Europe Ron Bertola (970) 404-0988 (720) 288-0160 Uwe Weissflog (949) 300-0502 [email protected] [email protected] Cell: +49 (0) 170-316-4035 [email protected] Tel: +49 (0) 711-35164091 [email protected] 5720 Flatiron Parkway • Boulder CO 80504 USA • 303-440-0601 facebook-square twitteryoutubeinstagram @bicycleretailer