ADO DEN HAAG • OUR PRIDE AND JOY
OVERVIEW OF ALL OUR COMMERCIAL PACKAGES 2 ADO DEN HAAG • OUR PRIDE AND JOY
INTRODUCTION
ADO DEN HAAG - HOW IT ALL BEGAN...
ADO Den Haag was founded as ADO in 1905 and at the time, matches were played at the Zuiderpark Stadium. Following the merger with Holland Sport in 1971, ADO Den Haag changed its name to FC Den Haag. The first few years after this merger, FC Den Haag played European championship matches and even won the KNVB Cup in 1975 with players like Aad Mansveld, Dojo Perazic, Aad Kila, Martin Jol, Henk van Leeuwen and goalkeeper Ton Thie.
In the 1990s the team spent a long time in the first division, until the trainer duo Rinus Israël and Lex Schoenmaker managed to secure a promotion to the Eredivisie in 2003. That is when plans were drawn up for a new stadium, which opened its doors in 2007 at Forepark. That year, ADO Den Haag had been relegated, but during the first season in the new stadium the team managed to secure a promotion through the playoffs. In 2011-2012, ADO Den Haag earned its stripes, playing at European level.
ADO DEN HAAG, OUR PRIDE AND JOY
ADO Den Haag, the club of the people, the club of the city and above all, the club that brings people together! Football fans, policymakers, entrepreneurs and professionals from countless different sectors all come together at ADO Den Haag, which boasts the largest corporate network of the Haaglanden region. That makes it an excellent pvlatform to share knowledge, tackle issues and do business inspired by a common passion.
PLENTY OF POSSIBILITIES
This brochure illustrates all the commercial packages that ADO Den Haag has to offer. Keen to enjoy the hospitality at the stadium and the experiences before, during and after an ADO Den Haag match, and grant yourself access to the largest business network of the Haaglanden region? This brochure shows you all the options. Looking to raise brand awareness and name recognition? ADO Den Haag offers your company lots of possibilities to make a lasting expression.
We would love to get to know you! Contact our sales department obligation-free by telephone on 070-3054530 or by e-mail at [email protected]
3 SPONSORSHIPS
• Strategic partners • Tailor-made rights package • Marketing package • Opportunities in China
STRATEGIC PARTNERS
Apart from the main sponsor, which lent is name to the Cars Jeans Stadium, ADO Den Haag aims for ten to twelve business partners and sponsors, jointly labelled “strategic partners”. Our strategic partners are prominently showcased through the various media channels and creative outlets of ADO Den Haag.
Interview backdrops ADO Den Haag stationery LED boarding Team posters Logo banner Stickers at the entrance of the Cars Printed media Jeans Stadium
TAILOR-MADE RIGHTS PACKAGES
The strategic partners do not only enjoy excellent exposure at prominent locations, they also benefit from a tailored rights package that meets their needs, in accordance with the value/budget of their package. The rights package consist of:
Exposure options (LED boarding, advertising in digital and printed media) Relationship marketing & hospitality (Sky Lounges, Business seats) Activation programmes (B2B and B2C)
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OPPORTUNITIES IN CHINA
From a business perspective, the acquisition of United Vansen offers plenty of possibilities for the activation of your products and/or services in China. Our network will help you take the first steps in this growth market, guaranteeing a smooth process. Starbalm garnered a lot of attention when it grasped this opportunity. We would love to discuss the options for your business.
ACTIVATION
Football is a great platform to showcase your product and/or services. With a good dose of passion, creativity and Haagse Bluf (The Hague Bluff) we will brainstorm with you to activate your product and/or service as efficiently as possible. Let’s have a chat!
KEEN ON A PARTNERSHIP WITH ADO DEN HAAG?
Every company and organisation has its own identity and proposition. The same goes for our partnerships. We love nothing more than to create a partnership package that perfectly meets your wishes and identity. We will gladly come to your offices to discuss the possibilities.
MARKETING PARTNER
ADO Den Haag offers you the possibility not only of becoming a strategic partner, but also a marketing partner. Tailored database marketing, logo usage and unique incentives allow you to showcase your products and/or services in an optimal manner.
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SKY LOUNGES
On the third and fourth floor of the Cars Jeans Stadium there are a total of 35 Sky lounges. You can set up your Sky Lounge as you please, entirely in line with your wishes and requirements. From the size to the interior and atmosphere, it is fully customisable. You can recreate the feel of an authentic pub, a luxurious lounge bar or a modern meeting room. You can even set it up according to the house style of your product or service.
Each Sky Lounge has its own terrace with a minimum of 12 luxury seats. You also receive a minimum of 15 entrance tickets, guaranteeing a unique, care-free football experience for yourself and your business contacts.
12 luxury seats on your personal terrace. 6 parking cards (1x P2 VIP and 5x P2). 15 entrance cards (optional: 9 extra Lounge cards). If a lounge is taken over, the take-over costs are agreed upon and billed. Access to all the matches of the first team of ADO Den Haag: all the regular competition matches (17 matches), European matches (until the round of 16), the post-competition matches, play-offs, KNVB Cup matches (until the round of 16) and friendly matches that ADO Den Haag plays at the Cars Jeans Stadium. Access to all sponsor areas at the Cars Jeans Stadium. Participation in B2B activities organised by ADO Den Haag. Dining options at both the Sky Lounge and the Bistro.
Prices
Starting: € 60.000,- per season
Conversion of option cards into entrance cards (max. 9) € 2.000,- per season Extra loose cards starting from € 125,- per match
The Sky Lounge prices depend on the position compared to the pitch. Prices are exclusive of VAT and a 3% service charge.
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REAL-ESTATE LOUNGE
At our stadium we have an exclusive area where you can join other decision-makers from the construction and real-estate sectors for an enjoyable afternoon or evening in a business-like setting before and after matches. Before matches, guest speakers give inspiring lectures. There is also a reserved area where you can enjoy the match with your guests. The seats are in a great location, on the heated balcony of one of our Sky Lounges.
Access to all the matches of the first team of ADO Den Haag: all the regular competition matches (17 matches), European matches (until the round of 16), the post-competition matches, play-offs, KNVB Cup matches (until the round of 16) and friendly matches that ADO Den Haag plays at the Cars Jeans Stadium. Top-notch hospitality, snacks and drinks included. Access to all sponsor areas at the Cars Jeans Stadium. Live music at ‘Ooievaar’ (The stork). Raffle of the match jersey. Participation in the B2B activities of ADO Den Haag. A 25% discount on hall rental. A 15% discount on merchandise. 1 parking card for every 2 seats.
Price (EXC. VAT)
Price per seat € 6.000,- Price of a standing place € 3.000,- (seating at the bar)
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RESIDENCE SEATS
The Residence Seats are located centrally on the Eretribune (VIP stand). These luxury seats are flanked by a small table for extra comfort and more spacious seating. This is unique in the Netherlands! Another great feature of these Residence seats is our ‘in-seat ordering’ service, which allows you to order a snack and a drink from the stands, so you won’t need to miss a second of the game.
The Residence seats also offer you access to various lounges, which were entirely restyled last summer and now offer an even more comfortable and cosy atmosphere. You can have a glass of wine and a friendly chat after the match, or enjoy a cold post-match beer and live entertainment.
Apart from access to the 17 home matches, you also become a member of the largest business network in the Haaglanden region. In addition to the many business events we offer, your Residence seat gives you access to one exclusive Residence event, allowing you to get the most out of your business membership..
Exclusive In-seat ordering at the Residence stand Accessible Open Business concept Luxurious Luxury seat above the halfway line Seat with Unique An adjoining table Networking Exclusive business networking events Comfortable Your very own ADO Den Haag ‘Cashless’ payment card Revamped Completely refurbished business lounges
Price (EXC. VAT)
Price per seat € 2.500,-
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BUSINESS SEAT
On the Eretribune (VIP stand) at the Card Jeans Stadium, on both sides of the Residence seats, you will find the Business seats. These luxury seats allow you to enjoy the match uninterrupted together with your business contacts.
Your Business seat also gives you access to several lounges, which were entirely restyled last summer and now offer an even more comfortable and cosy atmosphere. You can have a glass of wine and a friendly chat after the match, or enjoy a cold post-match beer and live entertainment.
Needless to say, apart from access to the 17 home matches, you also become a member of the largest business network in the Haaglanden region. ADO Den Haag offers a range of different networking events.
Luxe Seat on the VIP stand at the Cars Jeans Stadion Toegankelijk Open Business concept Exclusief Separate Business stand Gemak Your very own ADO Den Haag ‘Cashless’ payment card Netwerk Access to business events Vernieuwd Completely refurbished business lounges
Price (EXC. VAT)
Prijs per stoel € 1.500,-
13 BUSINESS PACKAGES
When ADO Den Haag is playing Eredivisie home matches, you have different possibilities to treat yourself or your business contacts to an afternoon or evening full of drive, passion and Haagse Bluff (The Hague Bluff).
FIELD SEATS VIP PACKAGE
An unforgettable experience or a special gift for a business contact. The special ADO Den Haag Field seats are guaranteed the best in the stadium, right on the pitch, where all the magic happens.
The Field seats include:
Seats directly on the pitch. Lunch/3-course dinner. Access to the Residence Lounge. All-inclusive: finger food, snacks and drinks. ADO Den Haag scarf. A photo on the pitch. Price (EXC. VAT)
Price per seat € 250,-
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ADO DEN HAAG FOR BUSINESSES
BUSINESS CLUB EVENTS
We offer not only commercial opportunities, but also a range of networking opportunities. On a yearly basis, we organise 15 to 20 networking events on behalf of the ADO Den Haag B2B community. Every year, we host a kick-off, a breakfast for entrepreneurs, a New Year’s reception and a visit to an away match. We also organise Bits & Bites, a networking reception on location, at the premises of one of our ADO Den Haag business partners. In addition to this, we offer many sports events, such as the ADO Den Haag golf day, business football and the yearly tennis tournament.
The aim of this variety of events is to bring business contacts together in an informal and interactive setting. We offer our partners a platform to extend their network and boost mutual collaboration.
GOLF B2B MATCHES DINGHY
BITS EN BITES LUNCH WITH THE SQUAD FOOTBALL
B2B COMMUNICATION
Apart from organising events, we also use social media to encourage and promote networking. We do this through the ADO Den Haag B2B app and our B2B LinkedIn page.
The app includes an overview of all members of the ADO Den Haag B2B community as well as their contact details. Our LinkedIn page features news items, vacancies of our business members, anniversaries and other announcements.
15 LIVE MUSIC
After the ADO Den Haag home matches, head to ‘Ooievaar’ (The stork) in the Residence lounge to enjoy some live music. Week after week, you’ll be pleasantly surprised by everything this informal setting has to offer to help you expand your business network. Companies from the Business Units, Real- Estate Lounge, Residence Lounge and Business Lounge are all invited to join us for a festive post-match get-together.
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The Cars Jeans Stadium hosts not only the seventeen home matches of ADO Den Haag, but also a variety of events. It boasts plenty of space, car parks and an excellent location in the heart of the country, making it the ideal location for specialised hospitality & events for groups of up to 10,000 people.
THE POSSIBILITIES ARE ENDLESS
Conferences Weddings Meetings Receptions Guided tours Children’s parties Dinners/Drinks Presentations Staff parties
Keen to organise an event at the stadium? Or maybe you would like more information about the different options? Get in touch with us today!
WWW.ADODENHAAGEVENTS.NL [email protected]
17 EXPOSURE POSSIBILITIES
TV EXPOSURE
Football is the number-one popular sport in the Netherlands. Million of people watch Studio Sport and the many Fox Sports Eredivisie subscribers give you an excellent opportunity to work on your brand awareness and name recognition in collaboration with ADO Den Haag.
ON TV LED BOARDING per season ON TV LED BOARDING per match
Full ring € 14.995,- Full ring € 1.295,- Long side € 7.495,- Long side € 795,- Short side € 4.995,- Short side € 595,-
All the prices listed are exclusive of production
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FIXED ADVERTISING It goes without saying that at the Cars Jeans Stadium we also offer the possibility to advertise in fixed locations, namely along the pitch, in the dug-outs, on the stairwells and on the back of the public stands. You can also opt for a position that will guarantee greater TV exposure. Fixed boarding enables you to showcase your brand name and/or product to your target audience on the stands.
TV EXPOSURE FACING THE MAIN STAND
Balustrade boarding € 995,- Dugout € 9.995,- (per metre) (10 x 0.75 metres)
Small dugout € 2.495,- FACING THE PUBLIC STAND (2 x 0.75 metres)
Back-wall boarding € 2.495,- Pitch advertising € 7.495,- (8,60 x 1.30 metres) (12 x 1 metres)
Pitch advertising € 9.995,- (12 x 0.95 metres) All the prices listed are exclusive of production costs
NARROW CASTING
At the Cars Jeans Stadium there are over 30 screens where you can communicate your message to the audience. They are spread across the sponsor areas in the main building and the public side of the stadium. Narrow casting allows you to reach your specific target group.
19 VIDEOWALLS
Vanaf het seizoen 2015/2016 heeft ADO Den Haag twee grote videowalls tot zijn beschikking. Dit zorgt voor meer beleving in het stadion en een kans voor u als sponsor om uw bedrijfsnaam op een ludieke manier te verbinden aan verschillende acties, emoties en gebeurtenissen tijdens een thuiswedstrijd van ADO Den Haag.
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ROTATING BANNER
You can opt for themed sponsorships or have your logo displayed in the rotating banner of the video walls. This sponsor banner ensures your logo or brand name is regularly visible during home matches.
Price (EXC. VAT)
Price per season € 750,-
HAAGS KWARTIERTJE MAN OF THE MATCH ROTERENDE BANNER
THEMED SPONSORSHIPS
“Haags Kwartiertje”... It may not sound familiar to you, but in the Netherlands, it’s the most exciting 15 minutes of the match, just before the final whistle is blown. That’s when fans at the Cars Jeans Stadium give their team a final push. Let the countdown begin! Advertise during these crucial 15 minutes, when both the audience and the players give it their all.
“Man of the Match”: link your brand name with the best player of the match for every match of the season.
“Home goals of ADO Den Haag”: link your brand name with that amazing buzz, the decisive goal or the well-deserved equaliser. With every explosion of joy, your brand name is displayed on our video walls.
You can also sponsor all substitutions, injury breaks, extra time, line-ups, player entries and/or yellow and red cards at home matches of ADO Den Haag.
Price (EXC. VAT)
Themed sponsorships starting from € 5.000,-
21 BALL, MATCH AND/OR CAPTAIN ARMBAND SPONSOR
ADO Den Haag plays 17 official home matches. Keen to create extra exposure for your company by having your brand name resound across the Cars Jeans Stadium? Become the ball, match or captain band sponsor.
Your brand will be included in the programme and showcased on several other media channels Audio message at the Cars Jeans Stadium Logo on the pitch (photo)
MATCH SPONSOR BALL SPONSOR CAPTAIN ARMBAND SPONSOR
Title of “match sponsor” for Title of “ball sponsor” for the Title of “captain armband the sponsored home match sponsored home match sponsor” for the sponsored 4 Business Club cards for 2 Business Club cards for home match the sponsored home match the sponsored home match 2 Business Club cards for the 4 Field seats and a unique 2 Field seats and a unique sponsored home match photo on the pitch photo on the pitch 2 Field seats 2 P3 parking cards 1 P3 parking card 1 P3 parking card A signed match jersey The signed match ball The signed captain armband handed over by one of the handed over by one of the handed over by one of the players players players
Price (EXC. VAT) Price (EXC. VAT) Price (EXC. VAT)
Per match Per match Per match Starting from € 1.750,- Starting from € 795,- Starting from € 595,-
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MEDIA & MERCHANDISE
Keen to emphasise your link with ADO Den Haag as a company? Then you can order unique merchandise. Wear an ADO Den Haag scarf featuring your company logo or surprise your business contacts with one of our many merchandise items.
IN-HOUSE WHOLESALER
ADO Den Haag also has its in-house wholesale activities. That means you can order corporate products with your logo only via ADO Den Haag. An example? Pens with your company logo. But there’s much more. You name it, we can supply it!
Interested in ADO Den Haag merchandise or corporate products with your logo? Contact Ruud Mansveld via e-mail at [email protected].
MEDIA
ADO Den Haag has a large and diverse fan base. It goes without saying that we do our utmost to create media aimed at every target group. We have a KIDS Magazine for our youngest fans, the ADO Den Haag Magazine for our business contacts and the programme for all visitors attending the matches. These publications are ideal for you to reach your target audience too. We will gladly help you determine the media mix that best meets your wishes and requirements. For more information e-mail us at [email protected].
23 YOUTH ACADEMY
We are proud that the regional youth academy of nv ADO Den Haag is one of the thirteen youth academies in the Netherlands certified by KNVB (Royal Dutch Football Association). This is an important quality label that is only issued if strict requirements are met. Did you know that talents like Danny Bakker and of course crowd pleaser Tom Beugelsdijk joined ADO Den Haag’s first team from our youth academy?
OPPORTUNITIES FOR THE FUTURE
Our Your Academy stands for talent, future, energy, power, growth and development. Does you company identify with these ambitions? That’s the perfect basis for a successful partnership!
Needless to say, we will gladly discuss the partnership/sponsorship options, preferably face to face. A partnership and sponsorship agreement with our youth academy and all our youth teams takes the form of:
Training complex Presentation and training outfits Front-of-jersey sponsorship Flags and banners Back-of-jersey sponsorship Website
SPONSORSHIP RATES AT OUR RENOVATED YOUTH COMPLEX
Fixed boarding starting from € 750,-
All the prices listed are exclusive of production costs
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ADO DEN HAAG IS ´MORE THAN FOOTBALL
The largest social network in the country? Football! Not only does football make a positive contribution to society, it is also an important business platform and it brings people together regardless of social class. ADO Den Haag is aware of the power of Dutch football and proudly puts it to good use with a good dose of drive, passion and a bit of “Haagse Bluff” (The Hague Bluff).
ADO Den Haag is not just a football club, it unites all members of society. Our stadium is a meeting point for people of all ages, genders and nationalities. The ADO Den Haag foundation organises social projects with the following core values:
Respectful youth who love sports Offering education and employment opportunities for a better future A healthy lifestyle through exercise and a healthy diet The promotion of integration
FOUNDATION PARTNER
ADO Den Haag is a club open to everyone. The many social and societal projects that the club runs ensure ADO Den Haag has firmly rooted itself in the Haaglanden community. Why not link your company name to one of our social and societal projects in the region and give your CSR efforts a good boost?
IS ADO DEN HAAG FRIEND OF THE FOUNDATION BAL MEER DAN VOET You can become a “friend of the foundation” starting from just €100 a year and contribute to the social activities that ADO Den Haag carries out for the local community.
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UNIQUE EXPOSURE
STORKY CANNON
Storky, our mascot will shoot several items into the audience with a loud boom, accompanied by our stadium speaker. Examples include T-shirts with your logo, gift voucher packs, exclusive packages or participation in the final match on the pitch. A fun way to put your brand in the spotlight... Excitement guaranteed!
INCLUDES THE FOLLOWING
During half-time, Storky will shoot three items into the stand; this will take a maximum of 5 minutes Announcement on the website and on social media during the week preceding the match Mention by the stadium speaker during half-time Visuals on the screens Usher wearing clothing bearing the sponsor’s name
OPTIONAL/PLAYFUL ACTIVITY
Before the match Storky can shoot several items into the audience. The winners play a final match on the pitch during half-time.
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LIVEWALL
Our LiveWall guarantees interaction with the audience, taking the stadium experience to a higher level. Visitors post photos on various social-media channels adding a special hashtag and (once approved) they are displayed on large video walls in the stadium.
Link your name to the LiveWall for your brand to be showcased on-screen at least twice, in 5-minute slots. You can even include your brand name in the hashtag to boost your brand’s online presence.
INCLUDES THE FOLLOWING
Announcement on social media before the match Logo display on the large video screens 5 minutes before the match and 5 minutes during half-time Fans can post a selfie on social media with a dedicated hashtag Brand name showcased when the coolest selfie is chosen during the week following the match and exposure on the social-media channels of ADO Den Haag
29 Fan of the Match
Fans can participate in a quiz that seeks interaction with ADO Den Haag and the audience. While the fans answer the questions on the large screen with photos and videos, the names and photos of participating fans are also displayed.
INCLUDES THE FOLLOWING
Brand mention (“Fan of the Match”) throughout the quiz Mention on social media before and after the match
OPTIONAL
Can be combined with the Storky cannon, e-tickets and/or activities during half-time
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31 CONTACT DETAILS
Would you like to find out more about the business opportunities at ADO Den Haag? Do not hesitate to contact our sales department!
T: 070-3054530 E: [email protected]
32 ADO DEN HAAG • OUR PRIDE AND JOY
33 POSTAL ADDRESS STADIUM WEBSITE PO box 32400 Haags Kwartier 55 [email protected] 2503 AC Den Haag 2491 BM Den Haag www.adodenhaag.nl 070 305 45 00
WWW.ADODENHAAG.NL