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Can Traveller WIN $5,000 trip for 2 to Arizona Industry News When You Really Need It…Daily! – TravelHotNews.com Re R m eg in t is de he te r: S A r f ho dd o w is r se To on Hit The eBeach:p d g. ay PuerPuerto Rico 39 ! MyrtleMyr Beach to Rico September 2006 TunisiaTunisia tle Beach Portugal Condocations in St. Pete’Pete’s/Clearwater s/Clear water Publications Mail Agreement 40623544 • www.canadiantraveller.net • The Official Sponsor Publication of the Association of Canadian Travel Agencies KEEPER SALES TOOL Arizona SALES Sales TOOL Guide Discover True Cruising Transat Holidays, the true cruising expert, invites you to enter a new era of elegance at sea as you experience Cruising Italian Style onboard the luxurious Costa Atlantica. This season, Transat Holidays brings back Costa Cruises’ Southern Caribbean itinerary sailing from La Romana. One of Costa’s newer and larger ships, the Costa Atlantica combines European design with a full complement of amenities. Enjoy Costa’s gracious, warm Italian hospitality, beautiful ship and exciting itinerary to the balmy breezes of the Caribbean. Transat Holidays, in partnership with the world’s leading cruise lines, offers sailings in Alaska, the Caribbean, Europe and many more destinations. Discover our complete range of cruises in the Transat Holidays 2006-2008 Cruise brochure. Costa Atlantica Southern Caribbean - 7 nights Sailing from La Romana from Dec. 18, 2006 to Apr. 9, 2007 Atlantic Ocean Tortola La Romana Philipsburg Catalina Island St. John’s Pointe-à-Pitre Caribbean Sea Castries Industry News When You Really Need It…Daily! – TravelHotNews.com EDITOR-IN-CHIEF/PUBLISHER Rex Armstead SEPTEMBER 2006 Volume 21, Issue 9 ASSOCIATE PUBLISHER Stephen Fountaine Tel: (250) 861-9006 • Fax: (250) 861-4811 EDITOR Janice Strong ASSOCIATE EDITOR EASTERN CANADA Anita Draycott • (416) 485-0594 DESIGN AND EDITORIAL PRODUCTION Fusion FX Design & Marketing Inc. www.fusionfxdesign.com MANAGER, EASTERN NORTH AMERICA Scott Leckie Tel: (416) 907-7524 • Fax: (416) 907-7525 22 32 ACCOUNT MANAGER Steve Klein Tel: (604) 699-9990 • Fax: (604) 699-9993 REGIONAL REPRESENTATIVE, SOUTH PACIFIC & HAWAII James McCann Features Keeper Tel: (604) 699-9990 • Fax: (604) 699-9993 BUSINESS DEVELOPMENT COORDINATOR Explore Beyond Sales Tool Myles Armstead 14 SALES/PRODUCTION COORDINATOR the Shore Bryan Nikkel 41 Arizona Sales Guide Selling A Green Puerto Rico ADMINISTRATION ACCOUNTANT Elsie Edillor 18 The New Myrtle All e-mail addresses: Contests [email protected] Beach Diversity Rules In The Win a $5,000 Trip CIRCULATION PROMOTION DIRECTOR Janet Genders Grand Strand for 2 to Arizona CIRCULATION MANAGER Nicholas Beckett See Arizona page 35 SUBSCRIPTION COORDINATOR Diana Cippiciani Subscriptions: [email protected] Medinas & Desert 22 PUBLISHED BY Magic Look Beyond The Beach Travelines Selling Tunisia 4 All Over the Map 26 It Keeps On Rollin’ 8 $elling with $teve Highlights of Mississippi’s Delta And Gulf Coast Regions 10 World Report Internet Traveller WESTERN CANADA: EASTERN CANADA: 30 1104 Hornby Street, 25 Isabella Street, 28 Jewels of the Atlantic Suite 203 Toronto, ON Portugal’s Azores Are Diamonds 38 SeeAmerica Vancouver, BC Canada, M4Y 1M7 In The Rough Canada, V6Z 1V8 Tel: (416) 907-7524 Tel: (604) 699-9990 Fax: (416) 907-7525 Fax: (604) 699-9993 32 It’s A Beach SUBSCRIPTION RATES: Canada: $36 Per Year And Then Some In St. USA: $54 Per Year • International: $72 Per Year iip a Industry News When You Really Need It…Daily! – TravelHotNews.com Printed in Canada IN tr n 0 zo September 2006 W 0 rii Petersburg/Clearwater 0 A ON THE COVER: Canadian Publications Mail Product Sales Agreement No. 40623544. , to 5 2 $ r fo Postage paid at Vancouver, BC. Return undeliverable Canadian From its majestic addresses to Circulation Dept., #203 - 1104 Hornby St., Vancouver, : BC V6Z 1V8. Reminder historic sites to its or Register f on the Addis stunning scenery, Condo! Today! Show Contents © copyright 2006 by ACT Communications Inc. All 37 see pg. 39 Steve Crowhurst’s Tips Portugal is a land with Rights Reserved. Editorial submissions must be accompanied by Hit The Beach: plenty to offer winter a self-addressed, stamped envelope. The publisher assumes no Puerto Rico responsibility for lost material. On Developing This MyrMyrtletle Beach travellers. Check out our TunisiaTunisia Lucrative Market PorPortugaltugal story on the Azores on We acknowledge the financial support of the Government of Canada, Condocations in St. Pete’Pete’s/Clearwaters/Clearwater KEEPER SALES TOOL page 28 to learn more. through the Canada Magazine Fund, toward our editorial costs. Arizona Sales PHOTO CREDIT: ANTÓNIO SACCHETTI Guide Publications Mail Agreement 40623544 • www.canadiantraveller.net • The Official Sponsor Publication of the Association of Canadian Travel Agencies ISSN 1207-1463 The Official Sponsor Publication of the Association of Canadian Travel Agencies www.TravelHotNews.com Canadian Traveller • September 2006 3 All Over The Map The ATE Report News from the 2006 Australian Tourism Exchange By Anita Draycott Associate Editor Eastern Canada o where the bloody hell are are ideal Experience Seekers. “Canada is desert track and a swag of adventure stories you?” Yes it’s a bit cocky but delivering more high-yielding tourists who along one of the most evocative desert trails “Sthat’s what you’d expect from an venture beyond major gate cities. They are in Australia, the Oodnadatta Track, await advertising campaign from our mates “Down very resourceful travellers who like to get on this epic trail ride. Under” who are known for their warm wel- under the skin of a destination – stay longer, www.cattledrive.com.au come, great sense of humour and unique col- disperse more and spend more money,” he STEPHEN NUTT/TOURISM AUSTRALIA loquial expressions. says, adding that, “Over the next year we will This past June, I attended ATE (Australian be concentrating on educating Canadian Tourism Exchange) in the lovely city of media, trade and travel agents through our Adelaide. The Aussies have done their tourism VJP and proactive media pitching, through homework, spending AUD $180 million to trade education like ATE and trips to research and create an advertising campaign Australia, and the Aussie Specialist Program you’ll be seeing set to premiere this fall. In travel agent training.” each ad there’s a compelling photograph fea- And if ever there was a destination offer- turing an authentic Aussie experience. In one, ing one-of-a-kind experiences, it’s the Land a group of scantily clad aborigines with paint- of Oz. As I walked around the ATE tradeshow ed faces and traditional dress are dancing in I was overwhelmed by the possibilities. front of the famous monolith, Uluru (Ayers Rock). The copy reads, “We’ve got all dressed Surf’s Up Off the Beaten Wave up. The band’s on its way. And we’ve been At Sydney’s famous Bondi Beach, water Orion Expedition Cruises, whose slogan is rehearsing for 40,000 years.” The tagline babies can suit up for the Moonlight Surf “a path less travelled,” offers what’s looks to reads, “So Where the Bloody Hell Are You?” Experience. This world’s first thriller has be a fascinating voyage to Papua New In another ad, kangaroos have joined golfers you riding the waves in semi-darkness Guinea – one of the few places in the world on a putting green. The small copy reads, under the light of the silvery full moon and that remains unspoiled by mass tourism. No “We’ve watered the 8th. The Roos have mani- glow sticks. wonder their tagline is “a path less trav- cured the 12th. And there’s a cold beer waiting www.letsgosurfing.com.au elled”. The adventure includes visits to prim- at the 19th.” You get the picture. HAMILTON LUND/TOURISM AUSTRALIA itive tribal villages and excellent scuba and The folks at Tourism Australia have snorkelling. Another of their trips offers decided to target what they call “Experience cruisers encounters with prehistoric Komodo Seekers”. dragons and a chance to be one of the first to I’ll bet you have clients who fit this visit East Timor since its independence. description. These people are seasoned inter- www.orioncruises.com.au national travellers who seek out and enjoy GRAHAM MONRO/TOURISM AUSTRALIA authentic personal experiences they can talk about. They are sociable and enjoy engaging with the locals. They are active in their pur- suits and like to come away having learned something. Somewhat adventurous, they enjoy a variety of experiences on any single trip and place high importance on value and hence critically balance benefits with costs. Blazing Saddles They are looking for contrasting experiences For your wannabe cowboy clients, how that differ from their day-to-day lives. about the Great Australian Outback Cattle According to Tourism Australia Man- Drive (May 5 to June 10, 2007)? Five hun- aging Director, Scott Morrison, Canadians dred head of cattle, 390 kilometres of 4 September 2006 • Canadian Traveller www.canadiantraveller.net All Over The Map Wild Kingdom TOURISM AUSTRALIA A trip to Kangaroo Island might have you thinking that koala bears grow on trees. And you just might encounter some “roos” hop- ping down Main Street. Due to its isolation J.B. ANDERSON/TOURISM AUSTRALIA hotel in the world. You’d expect something special from this avant-garde Italian designer and you won’t be disappointed. The architecture is evocative of the Renaissance palaces in Italy. The attention from the mainland and the fact that more to detail extends from the design of the than one third of it has been declared a table where guests eat and drink to cutlery National Park, Conservation or Wilderness and china from the Versace homeware col- Protection Area, Kangaroo Island is like a lection.
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