CONTENT
1 / Eagle Hills 2 / Serbia 3 / Belgrade
5 / BW Galerija 1 / Eagle Hills A HAVEN OF RETAIL OPPORTUNITY
Belgrade is a city with an amazing history and equally remarkable future. It is already globally renowned for its unique energy that has to be experienced first-hand, its open, cordial people, and its inherent ability to celebrate life in a very distinct and intense way.
Belgrade’s transformation into a leading shopping destination has staed with the development of BW Galerija, the new retail district in the hea of Belgrade Wateront. It will stand side by side with our recognizable shopping destinations in Dubai, Bahrain and Istanbul. Designed to offer an unparalleled shopping experience, BW Galerija will combine retail, enteainment and leisure features with green spaces around the district and an incredible view of the most aractive confluence in Europe.
Being personally involved in the development of Belgrade Wateront, one of the most astounding construction projects on the global scale, I see Belgrade in its very near future as one of the leading business, tourist and retail centres of the entire Central and Eastern Europe and one of the most vibrant capitals in the world.
Mohamed Alabbar Chairman, Eagle Hills
Belgrade Wate ront 03 INTRODUCING EAGLE HILLS 1 / Eagle Hills EAGLE HILLS TRANSFORMING CITIES, CREATING WEALTH
Serbia Eagle Hills is a private real estate investment company specialising in the creation and development of city hubs in high-growth international markets.
Morocco Working closely with governments and policy makers, Eagle Hills reinvigorates large scale flagship destinations by designing and implementing sustainable mixed-use facilities that energise and diversify Jordan communities, create jobs, attract local and international investments, and positively impact business and tourism.
Bahrain Working together with the Republic of Serbia, Eagle Hills is now applying its expertise to the cosmopolitan centre of Belgrade to create the new heart of the city. UAE
06 Belgrade Waterfront 07 AN ISLAND FULL OF LIFE
DEVELOPMENT OVERVIEW Marassi Al Bahrain will be a highly distinguished urban development with a prime location within Diyar Al Muharraq. Marassi Al Bahrain is designed to reflect the qualities of simplicity and purpose, introducing the Kingdom to true waterfront living with its expansive beachfront promenade filled with cafés and restaurants, a landmark shopping and entertainment destination and 4 and 5-star waterfront hotels. Welcome to an island filled with adventure, excitement, style, and serenity; welcome to Marassi Al Bahrain.
DEVELOPMENT DETAILS Spread over 875,000 sq metres, Marassi Al Bahrain will be a unique destination in the Kingdom, offering exclusive 4 and 5-star hotels, chic restaurants, high-end residential apartments, as well as world-class retail, leisure and entertainment facilities. The island will include a landmark shopping destination and extensive park areas. Marassi Al Bahrain is designed to minimise waste while maximising shade and cooling for visitors. Upon its completion, Marassi Al Bahrain will be home to 11,000 residents.
LIFE BY THE BEACH An island full of culture, amenities and life, Marassi Al Bahrain will introduce visitors to the true meaning of waterfront living. With 4 and 5-star hotels and resorts offering exclusive beach access and an expansive choice of designer cafés, casual and fine dining restaurants along the beachfront promenade; the island has something for everyone to enjoy.
GFA Retail 1,200,000 m² 180,000 m² LA MARINA MOROCCO
La Marina is the epitome of contemporary living, a place where serene waterfront living meets a lively urban culture. Strategically located between Rabat and the ancient city of Salé, La Marina development is set to become a perfectly balanced urban environment where residential complexes, leisure areas, shops and galleries all seamlessly coexist. Boasting state- of-the-art facilities against a stunning backdrop, La Marina will transform Morocco’s commercial, touristic and residential landscape; offering an abundance of facilities that create the lively ambience. Located by the Atlantic Ocean to the west and the scenic Bouregreg River from the south, the project compromises a total of 1,700 units and a diverse real estate program that spread over 540,000 sqm.
GFA Retail 395,000 m² 64,000 m² FAIRMONT LA MARINA
With a view to boosting Rabat’s hotel bed capacity, La Marina Morocco will host the 5-star luxury hotel Fairmont La Marina Rabat-Salé, a premier lifestyle destination for leisure and business. The property will span over 44,000 sqm, with 184 keys and a total of 79 branded residences.
The hotel and residences are part of Morocco’s most luxurious mixed-use waterfront project, La Marina Morocco, and will encompass a contemporary style with Moroccan inspirations. Strategically located, the mixed-use project enjoys a triple water frontage including the marina, the river and the Atlantic Ocean. Residents will benefit from à la carte services from the 5-star, 184- room hotel - the first Fairmont hotel in Morocco - as well as easy access to all amenities within La Marina development.
GFA Hotel rooms 44,000 m² 184 THE ADDRESS FUJAIRAH
Fujairah is a modern city separated from the rest of the country by the majestic Hajar mountains to the west and the serene Indian Ocean to the east. A popular holiday destination due to its array of water sports activities including scuba diving, jet skiing, sailing and water skiing, Fujairah is a haven of tranquility nestling on a pristine stretch of tranquil coastline.
In partnership with The Address, Eagle Hills creates another iconic destination. A luxury development unlike anywhere in Fujairah, The Address Fujairah Resort + Spa sets a new definition of luxury hospitality. An idyllic destination where mountains meet the sea, style meets comfort and where discerning visitors can explore new adventures.
The development includes a spa, fitness club, outdoor swimming pool, signature restaurant, lounges, and a children’s play area.
GFA Hotel rooms 54,500 m² 198 SARAYA AQABA
Located on the shores of the Red Sea, Saraya Aqaba is a mixed-use tourism and leisure destination that spreads over 634,000 sqm of land, and is built around a man-made lagoon that adds approximately 1.5 kilometres of beachfront to the city of Aqaba. The project features a unique mix of residential, business, leisure and entertainment facilities and outlets. Saraya Aqaba derives its design from an elegant blend of modern Arabic architecture and a stylish, contemporary ambiance.
Saraya Aqaba complements Jordan’s tourism offerings, having partnerships with Marriott International and Jumeirah Hotels & Resorts to operate four 5-star luxury hotels; it introduces a whole new level of service and dedication to Aqaba’s tourists and residents.
GFA Retail 634,000 m² 21,000 m² THE ST. REGIS AMMAN
With a distinctive legacy that dates back to the early 20th century and spans the entire globe, the St. Regis brand is the quintessential symbol of uncompromising elegance, striking the timeless balance between classic sophistication and modern sensibility. The highly anticipated arrival of The St. Regis Amman and The Residences at The St. Regis Amman promises to build upon this rich heritage, while elevating the standards of luxury hospitality in Jordan’s capital.
Combining a world-class hospitality destination with Amman’s first-ever private branded residences for purchase, The St. Regis Amman and The Residences at The St. Regis Amman invites modern connoisseurs to embrace a truly premier lifestyle experience, incorporating the brand’s iconic bespoke service at every turn. Strategically located in the affluent Abdoun neighborhood, the heart of Amman’s central business district and shopping area, The St. Regis Amman and The Residences at The St. Regis Amman represents a new pinnacle of refined urban living.
GFA Retail 126,000 m² 3,000 m² W AMMAN
Amman’s prestigious new downtown, the Abdali district, will soon be home to Starwood’s first W Hotel in Jordan, offering a vibrant urban retreat for both business and leisure guests.
Scheduled to open its doors in the second quarter of 2017, the W Amman features 280 guest rooms and suites, a number of signature beverage and food outlets, in addition to a multitude of extraordinary W amenities.
GFA Retail 75,046 m² 1,712 m² MARSA ZAYED
On the southern edge of Marsa Zayed lies this peaceful residential neighbourhood with an intimate community feel and a spectacular panorama of the Red Sea. Al Raha Village is the first residential neighbourhood within Marsa Zayed. With its idyllic location, nestled between Aqaba’s rose-red mountains and overlooking the pristine Gulf of Aqaba, Al Raha Village invites residents to be part of a peaceful, private residential community that blends family-friendly inclusivity with vibrant vitality.
Al Raha Village covers an area of 185,000 sqm, with an array of residential units including villas, townhouses and apartments. Covering a wide variety of specifications, views and sizes, the units cater to diverse tastes and provide a range of living opportunities. Al Raha Village also features numerous community facilities spread throughout the neighbourhood, perfect for family living.
GFA Retail 82,000 m² 1,700 m² SERBIA A LAND OF OPPORTUNITY 2 / Serbia WHERE NEW MARKETS ARE OPENING
Serbia is situated at the crossroads of Central and South-eastern Europe, in
and has a population of around 7 million.
Serbia Serbia’s capital city, Belgrade, is also its economic and cultural centre. 12h 9h 6h 3h It ranks among the largest cities in the region.
Belgrade
26 2 / Serbia Copenhagen 1.700km LEADING Minsk THE REGION’S 1.500km Berlin 1.250km E 75 Warsaw ECONOMY 1.240km
Kyiv Prague Krakow 900km Luxembourg 1.500km
Munich E 70 Vienna Bratislava Since January 2014 when Serbia officially staed its EU membership 600km negotiations, the country has implemented significant structural reforms in Population Budapest many pas of its economy and proven to be one of the leading investment of Serbia 380km locations in Central and Eastern Europe. Bern
Encouraged by tax-breaks, subsidies, and a well-educated work-force, 7,19 million Zagreb direct foreign investment has been a significant driver for Serbia. Fuher 400km Milan investment and institutional reforms in infrastructure networks are enhancing E 81 connectivity, competitiveness, and access to services. Belgrade Bucharest 590km Today, Serbia’s key strengths combine highly capable human capital Sarajevo with customs-free access to 15% of the world market. The economy’s competitiveness is suppoed by low and flat tax rates, increasing openness to Foreign Sofia global trade, and ongoing regulatory reforms. Investments Podgorica 390km E 80 Skoplje On WB Doing Business List, Serbia moved up by 32 places in 2016, and is now Rome 1.300km ranked 59th globally. $21 billion Tirana Istanbul since 2007 Naples
Athens 1.100km
28 BELGRADE THE RIGHT PLACE, THE RIGHT TIME TO INVEST
3 / Belgrade VOTED ONE OF THE “BEST DESTINATIONS IN THE WORLD”
Belgrade is ranked among the top 7 “Best destinations to visit” by Lonely Planet guides, having realised its potential that global investment specialists Area FDI Magazine saw when they described it as a “City of the Future”.
Belgrade lives for the moment and people in Belgrade live for leisure. That is 360 km² why in recent years Belgrade has emerged as one of Eastern Europe’s hoest undiscovered destinations.
Population of Belgrade 1.8 million
34 3 / Belgrade 7% ECONOMIC GROWTH IN 3 YEARS
Over the past three years, Serbia and Belgrade have shown a high level of Average monthly economic growth, increasing by 7%. The country also has balanced its national budget, maintained low national debt at less than one third of its GDP, and gross salary amassed foreign currency reserves amounting to over 14 billion dollars. $550 Belgrade now accounts for 40% of Serbia’s economy, and has become Southeast Europe’s financial and business centre with rising levels of direct 2016 foreign investment. According to National Statistics Institute, 7% of household monthly expenditures in Belgrade is spent on shopping and bars and restaurants.
Macroeconomic stability together with market size, business costs, human Average salary resources, geographical location and investment infrastructure are just some of the reasons why Belgrade is now projected to grow even fuher over the growth coming years. 4.4% GROSS DOMESTIC 2015/2016 PRODUCT GROWTH
3% 2.7% 2% 3.0% 1.8% 1% 0.8% GDP per capita 0% -1% 0.5% 1.8% -2% $6,354 estimated for forecast for 2014 2015 2016 2017 2016 Actual Planned
36 3 / Belgrade RETAIL BUSINESS RISING
The retail business in Belgrade is growing, encouraged by the ambitious developments along its Wateront. With 212 m2 GLA per 1,000 inhabitants, Belgrade is the most under-supplied capital city in Europe. Most of the anchors tenants are from the category of mainstream brands while the selection of luxury brands are presented mostly in multi-brand stores.
SHOPPING CENTRE GLA '000 PER INHABITANTS 2016
BELGRADE 212 SIGNIFICANT POTENTIAL SOFIA 336 BUCHAREST 451 BUDAPEST 500 ZAGREB 580 PRAGUE 621 WARSAW 815 BRATISLAVA 1,308 0 200 400 600 800 1000 1200 1400
Belgrade Wate ront 39 3 / Belgrade A TRANSPORT NETWORK THAT DELIVERS
Air Serbia’s Air Serbia was launched as the national airline of the Republic of Serbia in October 2013. From its Belgrade hub at Nikola Tesla International Airpo, destinations Air Serbia flies to 44 passenger and cargo destinations in Europe, the Mediterranean, the Middle East and Noh America. The airline also offers long- 44 haul and international destinations in Asia, Australia and Americas through its codeshare paners and its equity paner, Etihad Airways. countries The number of passengers at Belgrade Airpo Nikola Tesla has increased by 13% in the past year, which is set to increase as a result of the recent signing of the agreement between Serbia and China on mutual abolition of visas.
Air Serbia’s The train is also pa of the public transpo system. It now touches the region of Belgrade Wateront and is a significant connection with the right bank of passengers the Sava River. This robust and efficient transpo network is ready to suppo 2,650,000 the growing demands of the region. 2016 INVESTMENTS INTO INFRASTRUCTURE CONTINUE TO BE ONE OF GOVERNMENT'S TOP PRIORITIES
Constructed Constructed highways highways Take offs/landings 98 km 100 km Nikola Tesla airpo 2016 2017 58,633 124.6 km 200 km of roads of roads 2016 rehabilitated rehabilitated
Belgrade Wate ront 41 3 / Belgrade
PULLING IN 81 5, 4 & 3 Star THE CROWDS Hotels
Over 800,000 tourists in 2016
Belgrade’s fusion of styles aracts an increasing number of tourists and new citizens drawn to its heritage, cultural scene, dynamic nightlife and cosmopolitan spirit. Growth in number
It has established itself as one of the key destinations for those seeking of foreign tourists something new and different in the already familiar European landscape. 31% The kindness and hospitality of its inhabitants, the restaurants and cafes that pulsate with life day and night, its rich and affordable gastronomic offering 2016 and shopping oppounities are all reasons for the growing number of tourists that visit Belgrade.
Tourists from ships 70,000 2016
Gazela bridge crossed by over 160,000 vehicles per day
42 BELGRADE WATERFRONT A REMARKABLE REGENERATION
4 / Belgrade Wateont BELGRADE’S MOST EXCITING NEW DEVELOPMENT
Belgrade Wateront is the city’s US$3 billion new hub developed by Eagle Hills, covering 1.8 million square metres beside the Sava River. It is delivering transformational change to the area by suppoing sustainable development, creating new public spaces, prioritising streets for pedestrians and bringing the cultural life of Belgrade to the hea of the city.
This ambitious new development is being completed over four phases: the first includes BW Residences, The St. Regis Belgrade and The Residences at The St. Regis Belgrade, W Belgrade and The Residences at W Belgrade, and the highlight BW Galerija – the largest shopping mall in the region.
Belgrade Wate ront 49 4 / Belgrade Wateont LIFE, STYLE
Belgrade Wateront is set to become a world-class destination to excite the senses and celebrate Belgrade’s culture and history while suppoing future commercial success and healthy living. It will be a place for both Belgrade citizens and international guests, an area rich in character and activities that link people to the river.
The revitalised Wateront will feature world-class residences and offices, the biggest shopping and lifestyle destination in the Balkans, premium hotels, cultural venues, educational institutions, modern healthcare amenities and a wide range of leisure aractions.
It will be home for over 14,000 people, create over 20,000 jobs, provide office space for 12,000, and will be a strong social and economic growth catalyst of the city.
The St. Regis Belgrade and The Residences at The St. Regis Belgrade are connected by an enclosed pedestrian bridge with the shopping mall BW Galerija.
Belgrade Wate ront 51 4 / Belgrade Waterfont BELGRADE WATERFRONT
KEY FACTS Residential units Residents 6,000 14,000
Gross construction area Total value of the project W Belgrade Number of hotels 1.8 million m² $3 billion 165 8 Branded apa ments
Gross site area Office GFA Sava Promenada The St. Regis Belgrade 1 million m² 250,000 m² 1.8 km 168 m High BW GALERIJA THE NEW HEART OF BELGRADE
5 / BW Galerija THE GALERIJA HAS IT ALL
BW Galerija will not only be the largest shopping mall in Belgrade, but also across the entire country.
Its eclectic blend of styles and brands - mixing compelling retail outlets with highly aractive enteainment and dining oppounities - will be a magnet for people of all ages, both locally and for the increasing flow of visitors who are streaming in from abroad.
BW Galerija was declared the best in “Concept & Design” category at the prestigious SEE Real Estate Awards 2017. The prize is awarded based on the quality of design, innovative concept, accessibility and location.
Belgrade Wate ront 59 5 / BW Galerija CATCHMENT AREA
River Danube 20 minutes 1,100,000 people Belgrade
River Sava 45 minutes 1,900,000 people
60 5 / BW Galerija
Site Highway Nikola Tesla Main roads ONE OF THE Railway Airpo Railway Terminal Local Station MOST ACCESSIBLE 18.2 km New Railway Terminal Railway Terminal to be relocated LOCATIONS River Danube
IN BELGRADE Old town centre 18.2 km 850 m Nikola Tesla Airpo
Kalemegdan Fo ress Belgrade Wateront is well-positioned along the east (right) bank of the River Sava opposite New Belgrade. It is connected to New Belgrade (west Sava bank) by four nearby bridges and to the city centre by main traffic Ušće Business Tower aeries and boulevards. Beograđanka Old Town Centre
The site offers excellent accessibility: it is just a 15-minute drive from Airpo Business Tower City Belgrade with direct access to the highway, within 2km of the emerging Sava Congress Centre Beograđanka Business Tower central business district, just 500m from Belgrade Central Station, and within 0.5 km walking distance of the historic city centre. Ada Bridge Sveti Sava Temple The Wateront overlooks the significant historic site of the Belgrade Foress providing an oppounity to connect future residents with the exceptional River Sava cultural history of Belgrade. Sveti Sava Temple 1.4 km
INHABITANTS PER km² Ada Bridge ≥10,000 5,000 - 10,000 1.2 km 2,000 - 4,999 500 - 1,999
≤500
62
55 // BelgradeBW Galerija Wate ont BW GALERIJA KEY FACTS
Retails on Fashion ‘high street’ in central atrium G+2 floors leading to Sava Rive ront
New concepts by Emaar Ente ainment integrating education and spo s
Parking places Luxurious shopping Leasing Area and dining experience 3,600 with world-class 93,000 m² luxury brands Restaurants and cafes with outdoor rive ront seating terrace
Mall sta s operating GFA Modern Multiplex cinema with 2020 143,000 m² over 4,000 sqm
5 / BW Galerija SUPERB OPEN SPACES, STYLISH DESIGN
The mall is projected to be a huge crowd aractor with enteainment, wateront restaurants and fashion, all under one roof. The unconventional shopping mall design includes internal public streets to allow the connection between the surrounding area and wateront, and is peect for a dense urban environment.
Belgrade Wate ront 71
5 / BW Galerija DESIGNED TO IMPRESS AND DELIGHT
BW Galerija has been designed to seamlessly integrate and extend Belgrade’s existing street grid, extending the spirit and fabric of the streets into and through the building.
To achieve this, a series of different streets with different characteristics will define the distinct zones within the Galerija of the Lux Street (classic and luxury), High Street (modern and chic), Arcade and Laneways (young and casual).
These ground floor areas extend onto the upper levels with a wider variety of content and are elegantly connected with laneways and bridges, creating a sense of abundance and discovery for the customer.
The wide skylights that stretch above all main streets and squares create a sense of openness and enhance the feeling of connectedness with the surrounding urban area and the river.
Belgrade Wate ront 75
5 / BW Galerija A CONVENIENT, COMPELLING SHOPPING EXPERIENCE
As the largest shopping mall in the entire region, BW Galerija will deliver an unprecedented retail experience both in terms of variety and quantity. With over 250 local and international brands from which to choose, it will be home to a wider range of shopping oppounities than any other destination in Belgrade.
Its though°ul design will feel more like an extension of the town centre, rather than the usual mall experience of a separate space within it. Shoppers will find everything from a hypermarket to unique boutiques, with everything they might need close by.
Belgrade Wate ront 79
5 / BW Galerija DINING, SERVED WITH VIEWS OF THE SAVA
Shopping is hungry work, and there are few places more inspiring to eat in Belgrade than alongside the beautiful Sava River. That’s why BW Galerija has been designed with a compelling focus on all forms of dining.
Visitors will be able to choose from a mouth-watering range of 40 different cafes, and a variety of food cous catering for all tastes and budgets. From the peect breakfast bar, or lite bite at lunch, to evening restaurants or late night snacks, BW Galerija has something to tempt everyone.
Belgrade Wate ront 83
5 / BW Galerija ENTERTAINMENT FOR ALL AGES
The Enteainment Center in BW Galerija is the newest and most impressive family enteainment centre across the entire region.
Almost everything a family could wish for on a day out in the hea of Belgrade can be found within Galerija’s 4,000 square meters of creatively designed space. Secret Agent Puzzles, Climbing Corner, Bungee Jump and The Mystery Maze are just some of the of spo, recreational and leisure activities to fill the roof area above the shopping streets, along with Cinemas complex consisting of 12 screen rooms.
Belgrade Wate ront 87 CONTACT
Belgrade Watefront Karađorđeva 48, Beograd, Srbija Telephone: +381 11 7888 888 [email protected]
Eagle Hills 12th Floor, Capital Gate P.O. Box 34888 Abu Dhabi United Arab Emirates
eagleshills.com