BRAND MANUAL - VISUAL IDENTITY

July 2019 Fresh new logo. Fresh new identity.

The document was created knowing that while consistency is important, we acknowledge a global brand that serves multiple markets needs fl exibility. This style-guide serves to provide you with the inspiration to be distinct within your market. To achieve commercial viability by standing out from the competition. Use these elements in ways that you fi nd suitable. Use this document as a stepping stone to go out and be dynamic and different. Every element, every colour, and every composition is purposely designed to inspire new ways to communicate our brand. We can’t wait to see what you create.

Contents 01 Brand Story 02 Brand Identity 03 Fonts 04 Icons 05 Colours 06 Graphic Elements 07 Localised Creative 01 BRAND STORY The Unibet brand identity was in need of a refresh without alienating our players with a new logo that they wouldn’t recognise. The simple, subtle updates modernise and give it a fresh feel, allowing a gradual update of existing marketing materials without the older identity looking totally out of place. This is an evolution, not a revolution. 01 / Brand/ BRAND at a Glance STORY - BRAND AT A GLANCE BRAND Manual

we understand our players’ passion for the game, because we have it too.

PRODUCT SPLIT (Gross win) ACTIVE MARKETS EUROPE AMERICAS Sweden Romania Canada 48% 2% SPORTSBOOK POKER Norway Germany USA (NJ & PA) UK Rest of world

Finland Hungary Ireland 31% 17% 2% Poland .com CASINO live CASINO BINGO (English International)

Produced January 2020. All stats based on active customers between 1st April 2019 - 28th October 2019. 0102 / /BrandBRAND at a Glance STORY - BRAND AT A GLANCE BRAND Manual For any bettor that is passionate about gaming, Unibet is a full-service gambling brand that are experts in understanding what Players really need to make informed bets and enhance their passion for the game.

We are by players, for players. We speak expertly, passionately and like a friend.

we attract sporting fans and avid bettors who want to up their game.

Target audience differs slightly by market based on localization and market requirements.

Unibet AVerage AGE 85% 32 Male feMale kindred AVerage AGE 15% 33 0103 / /A BriefBRAND History STORY - BRIEF HISTORY BRAND Manual it all began in the early 1990s, in a student dorm in karlstad...

It was the early 1990’s, and This soon turned into a Anders - who was studying newsletter to gamblers that mathematics, statistics and was distributed by fax to 40 Mid 2019 saw In November 2017 economics at the time - was customers under the name Unibet change it’s logo – the Unibet enters esports trying to figure out how to of Travtjänsten (“Trotting first drastic change this betting market with earn more money from Service”), later extended with century. Later on in the year dedicated esports lobby. horse racing. Sporttjänsten “Sport Service”). they reached 1 Billion stakes

By the time Anders sold the Unibet’s humble “I used to create my own In November 2018 Unibet company in 1997, it was beginnings can be analysis and rankings based on opens its new office in generating a profit of over traced back to Anders computer modelling to improve New York. Our 13th office SEK 3 million on sales of SEK Ström’s student days at my game. That’s how it all globally and the first 15 million. This became the Karlstad. began”, Anders Ström says. in the USA foundation for Unibet 0104 // TYPICALBRAND CUSTOMER STORY - TYPICAL CUSTOMER BRAND Manual

Our Typical Customer Unibet’s core audience is the Player that day in, day out is passionately ‘thinking and talking about’ either their betting, their sport or how can they can beat the odds the next time they play.

They constantly consume content from various sources to be informed to understand each game better. We call them aspiring wise guys.

For them, betting is a ritual that is an important part of the experience. Either big or small, it is part of their routine and delivers more excitement to each game. 0105 / /TYPICALBRAND CUSTOMER STORY - TYPICAL CUSTOMER BRAND Manual

Our Typical Customer These players want to bet with a brand that will constantly give them more choices and opportunities to make bets to add fresh excitement to the game.

We’re not for the experts, we’re for the players who want to be a little more informed than the rest, or at least to feel as though they have the edge – over the odds and outcome or their friends and fellow players.

Unibet isn’t an exclusive brand but it is for players who don’t want to bet on blind instinct alone or once a year on the Champions League Final. 0106 / /TYPICALBRAND CUSTOMER STORY - TYPICAL CUSTOMER BRAND Manual

Customer profile of the Multi-product player The modern bettor who plays for recreation and the thrill of the win. They know the bets they want and they want to place their bets as quickly and easily as possible. name: Geoffrey Haeyen The multi-product player is someone who splits their time between sports and casino age: and doesn’t have a particular preference. 33 Any game is their game. 0107 / /positioningBRAND and STORY statement - POSITIONING AND STATEMENT BRAND Manual

We’re experts in understanding what Players need to make informed bets, enhancing their passion for the game. This is because we’re players ourselves and want to deliver the things that we’d want most from a brand we trust. This is whywe’re proud to say we’re 'By players, for players'. 0108 / /toneBRAND of voice STORY - TONE OF VOICE BRAND Manual

Tone of voice is reinforcing the approach of "we are who we say we are". Understanding is the foundation of our brand since we were founded. This understanding is best expressed by the tagline we've been using for over 20 years, 'By players, for players'.

Our brand essence is supported by the three brand values which set a very clear direction for the tone of voice. 0109 / /toneBRAND of voice STORY - TONE OF VOICE BRAND Manual

FRIENDLY We’re players talking to players, like two friends talking about betting, impatiently waiting for games, anticipating outcomes, celebrating wins, post-rationalising near misses, bragging, fist pumping, reliving those insane blackjack hands, talking about one poker board for hours. Like friends do. Friend to friend, player to player. EXPERT We know what we’re talking about and we’re not afraid of using language only players would understand. We’re experts in gambling, and we sound like experts. Be it in email, site content, social media or when players chat to us via help centre. We think betting is a skill and we’re always sharing our knowledge and insights with other players. PASSIONATE We’re as passionate about sports and gambling as our players. We passionately talk about it day in, day out. To us, no two sports are the same, any event is not the same without a bet on, and we love the thrill of casino and the skill it takes to be good at poker. 0110 / TOV/ BRAND Best Practice STORY - TOV BEST PRACTICE BRAND Manual

Tone of voice BEST PRACTICE 02 BRAND IDENTITY The Unibet brand identity was in need of a refresh without alienating our players with a new logo that they wouldn’t recognise. The simple, subtle updates modernise and give it a fresh feel, allowing a gradual update of existing marketing materials without the older identity looking totally out of place. This is an evolution, not a revolution. 02 / BRAND IDENTITY - OVERVIEW BRAND Manual

BRAND IDENTITY - OVERVIEW We want people to see our Unibet brand identity clearly across all our communications, both digital and print. To make sure it’s visible B. to everyone, we have created a suite of logos / assets to suit these different formats.

MAIN IDENTITY ASSETS USED TO CONVEY THE UNIBET BRAND

A. PRIMARY LOGO B. SHIRT SPONSORSHIP LOGO A. C. U ICON D. TAGLINE

C. D. 02 / BRAND IDENTITY - Primary logo BRAND Manual

PRIMARY LOGO - APPEARANCE The primary logo is made up of two elements: The Unibet wordmark and Unibet balls. The wordmark appears in black or white dependent on the colour kit used, with the balls in green with transparency as illustrated.

UNIBET WORDMARK WHITE - HOME KIT R255 / G255 / B255 C0 / M0 / Y0 / K0 Pantone N/A Hex #FFFFFF

BLACK - AWAY KIT R0 / G0 / B0 C0 / M0 / Y0 / K100 Pantone Black C Hex #000000 55% 65% 75% 85% 95% 100% 55% 65% 75% 85% 95% 100% UNIBET BALLS UNIBET GREEN R58 / G170 / B53 C75 / M0 / Y99 / K0 Pantone 361 C Hex #3eab37 02 / BRAND IDENTITY - Primary logo - Greyscale Brand Manual

PRIMARY LOGO - GREYSCALE When the media dictates a Monotone logo, the logo appears in white or black dependent on the background used, with the balls transparency as illustrated.

WHITE R255 / G255 / B255 C0 / M0 / Y0 / K0 Pantone N/A Hex #FFFFFF

BLACK R0 / G0 / B0 C0 / M0 / Y0 / K100 Pantone Black C Hex #000000

55% 65% 75% 85% 95% 100% 55% 65% 75% 85% 95% 100% 02 / BRAND IDENTITY - PRIMARY LOGO - Safety Zones - print Brand Manual

SAFETY ZONE - PRINT When placing in print artwork, please make sure the primary logo has at least the minimum safety zone around the logo.

CALCULATING THE SAFETY ZONE: Use the height of the “U” to measure the safety zone around the logo.

DO NOT ADJUST OR RE-ARRANGE ANY OF THE LOGO ELEMENTS.

x 02 / BRAND IDENTITY - PRIMARY LOGO - Safety Zones - digital Brand Manual

SAFETY ZONE - DIGITAL When placing in digital artwork, please make sure the primary logo has at least the minimum safety zone around the logo.

CALCULATING THE SAFETY ZONE: Use the x height of the “ball” to measure the safety zone around the logo.

DO NOT ADJUST OR RE-ARRANGE ANY OF THE LOGO ELEMENTS.

x 02 / BRAND IDENTITY - PRIMARY LOGO - minimum size Brand Manual

PRIMARY LOGO - MINIMUM SIZE We want people to see our logo clearly across all our comms. To make sure it’s visible to everyone, we have calculated a minimum size for both print and digital formats. There will be occasional exceptions, such as merchandise and stationery, but please stick to the minimum sizes wherever possible.

DIGITAL: Minimum width 49 px

PRINT: Minimum width 15 mm

DO NOT ADJUST OR RE-ARRANGE ANY OF THE LOGO ELEMENTS.

Minimum size (w) 49 px / 15 mm 02 / BRAND IDENTITY - Primary logo - IMAGE OVERLAY Brand Manual

PRIMARY LOGO - IMAGE OVERLAY The primary logo appears in black or white dependent on the colour kit used, with the balls in green with transparency as illustrated.

55% 65% 75% 85% 95% 100% 02 / BRAND IDENTITY - SPONSORSHIP logo - solid balls Brand Manual

SHIRT SPONSORSHIP LOGO - EXAMPLE ONE - FULL COLOUR Unibet and balls are printed in full colour, without transparency and can only appear on black or white shirts.

UNIBET WORDMARK WHITE - HOME KIT R255 / G255 / B255 C0 / M0 / Y0 / K0 Pantone N/A Hex #FFFFFF

BLACK - AWAY KIT R0 / G0 / B0 C0 / M0 / Y0 / K100 Pantone Black C Hex #000000

UNIBET BALLS UNIBET GREEN

100% 100% 100% 100% 100% 100% R58 / G170 / B53 C75 / M0 / Y99 / K0 Pantone 361 C Hex #3eab37 02 / BRAND IDENTITY - SPONSORSHIP logo - ALL WHITE Brand Manual

SHIRT SPONSORSHIP LOGO - EXAMPLE TWO When the kits are not black, white or stripey, the logo is treated in a single colour. Unibet and balls are printed without transparency in white. The logo can be printed in club colours, subject to brand approval.

ALL WHITE R255 / G255 / B255 C0 / M0 / Y0 / K0 Pantone N/A Hex #FFFFFF

CLUB COLOUR SUBJECT TO BRAND APPROVAL

100% 100% 100% 100% 100% 100% 02 / BRAND IDENTITY - MERCHANDISE logo - FULL COLOUR Brand Manual

MERCHANDISE LOGO - EXAMPLE ONE - FULL COLOUR Unibet and balls are printed in full colour without transparency and can only appear on black or white shirts.

UNIBET WORDMARK WHITE - HOME KIT R255 / G255 / B255 C0 / M0 / Y0 / K0 Pantone N/A Hex #FFFFFF

BLACK - AWAY KIT R0 / G0 / B0 C0 / M0 / Y0 / K100 Pantone Black C Hex #000000

UNIBET BALLS UNIBET GREEN

100% 100% 100% 100% 100% 100% R58 / G170 / B53 C75 / M0 / Y99 / K0 Pantone 361 C Hex #3eab37 02 / BRAND IDENTITY - MERCHANDISE logo - SINGLE COLOUR Brand Manual

MERCHANDISE LOGO - EXAMPLE TWO - SINGLE COLOUR Unibet and balls are printed in black or white.

UNIBET LOGO WHITE - HOME KIT R255 / G255 / B255 C0 / M0 / Y0 / K0 Pantone N/A Hex #FFFFFF

BLACK - AWAY KIT R0 / G0 / B0 C0 / M0 / Y0 / K100 Pantone Black C Hex #000000

100% 100% 100% 100% 100% 100% 02 / BRAND IDENTITY - U icon Brand Manual

U ICON - APPEARANCE U appears in either black or white with solid green ball. Due to the icon not being globally recognisable as Unibet, the icon is to be used in conjunction with the primary or secondary logo.

UNIBET U WHITE - HOME KIT R255 / G255 / B255 C0 / M0 / Y0 / K0 Pantone N/A Hex #FFFFFF

BLACK - AWAY KIT R0 / G0 / B0 C0 / M0 / Y0 / K100 Pantone Black C Hex #000000

UNIBET BALL UNIBET GREEN R58 / G170 / B53 C75 / M0 / Y99 / K0 Pantone 361 C Hex #3eab37 02 / BRAND IDENTITY - U ICON - Greyscale Brand Manual

U ICON - GREYSCALE When the media dictates a Monotone logo, the logo appears in white or black dependent on the background used.

WHITE R255 / G255 / B255 C0 / M0 / Y0 / K0 Pantone N/A Hex #FFFFFF

BLACK R0 / G0 / B0 C0 / M0 / Y0 / K100 Pantone Black C Hex #000000 02 / BRAND IDENTITY - U ICON - Safety Zones Brand Manual

U ICON - SAFETY ZONES Use 1/2 the height of the “BALL” to measure the safety zone around the logo.

DO NOT ADJUST OR RE-ARRANGE ANY OF THE LOGO ELEMENTS. 02 / BRAND IDENTITY - U ICON - MINIMUM SIZE SPONSORSHIP GUIDELINES

U ICON - MINIMUM SIZE We want people to see our logo clearly across all our communications. To make sure it’s visible to everyone, we have a minimum size for print and digital formats.

DIGITAL: Minimum width 8 px

PRINT: Minimum width 3 mm

Minimum size (w) 8 px / 3 mm 02 / BRAND IDENTITY - TAGLINE Brand Manual

TAGLINE - APPEARANCE Our tagline ‘By players, for players’ communicates Unibet’s point of difference in the simplest and quickest way possible. It should be used where feasible but is no longer required to lock-up with the logo. The tagline only appears in black or white.

UNIBET TAGLINE WHITE - HOME KIT R255 / G255 / B255 C0 / M0 / Y0 / K0 Pantone N/A Hex #FFFFFF

BLACK - AWAY KIT R0 / G0 / B0 C0 / M0 / Y0 / K100 Pantone Black C Hex #000000 02 / BRAND IDENTITY - TAGLINE - FONT Brand Manual

TAGLINE - FONT META PRO – BOLD This is the tagline specific font and should be used whenever articulating the tagline.

KERNING: Metrics

TRACKING: Apply -30 tracking

When using the tagline make Kerning: Metric Tracking: -30 sure to the fix the ‘y’ terminal and descender as illustrated.

BEFORE AFTER

Meta Pro - Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 02 / BRAND IDENTITY - TAGLINE - SIZING - VERTICAL Brand Manual

TAGLINE - SIZING We have created a guide on the relationship of the tagline size to the logo for both landscape and vertical formats. It should be used where feasible but is no longer required in every lock-up. When using the tagline, the logo is the main focal point, with the tagline second.

TAGLINE - VERTICAL Use the width of the Unibet balls to calculate the size of the tagline. If the size of the tagline becomes too small, do not use it. 03 FONTS Unibet Pro is an iconic typeface that already distinguishes us from our competitors, so if it isn’t broken, don’t fi x it. 03 / Fonts Brand Manual

FONT - PRIMARY UNIBET PRO – this is the primary font and should be used for UNIBET pro headlines and key information across all brand communication. A b c d e f g h I J k l M n O p q r s t U v W x y z KERNING Metrics 1 2 3 4 5 6 7 8 9 0 £ $ € &# TRACKING Use -22 when spacing out letters = + [ ] \ : ‘ , . / ! ? @ % * ( ) LEADING Apply 80% of point size

FONT - SECONDARY ROBOTO (regular, medium, bold, black) this is the secondary font and should be used for Roboto sub-headlines and body copy across all brand communication. A B C D E F G H I J K L M N O P Q R S T U V W X Y Z KERNING Metrics a b c d e f g h i j k l m n o p q r s t u v w x y z TRACKING Use 0 when spacing out letters 1 2 3 4 5 6 7 8 9 0 £ $ € &# LEADING Apply 140% of point size = + [ ] \ : ‘ , . / ! ? @ % * ( ) 03 / Fonts - hierarchy Brand Manual

FONTS - HIERARCHY Below is a guide to the Hierarchy LOREM IPSUM of the Unibet fonts. 1. MAIN HEADING / MESSAGE DOLoR SIT AMET Set in Unibet Pro 2. SECONDARY HEADING CONSECTETUER ADIPISCING ELIT, Set in Roboto Regular - CAPS SED DIAM NONUMMY NIBH EUISM 3. SUBHEADING 1 Set in Unibet Pro tincidunt ut laoreet 4. BODY COPY Set in Roboto Regular Dolore magna aliquam erat volutpat. Ut wisi enim ad 5. SUBHEADING 2 minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo Set in Roboto Regular - CAPS consequat. Duis autem vel eum iriure dolor in hendrerit. 6. HIGHLIGHT AND TITLING Set in either Roboto Medium, IN VULPUTATE VELIT ESSE Bold, Black in Caps or Sentence case as required molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Lorem ipsum dolor Lorem ipsum dolor Lorem ipsum dolor 04 PROMO Icons These icons are used to visually represent different promotional offers. 04 / promo Icons Brand Manual

PROMO ICONS - OVERVIEW These icons are used to visually represent different promo offers.

1. 2. 3. MAIN ICON ASSETS USED

1. PRICE BOOST 2. FREE SPINS 3. JACKPOT 4. TOURNAMENT 5. BONUS 6. MONEY BACK

4. 5. 6. 04 / promo icon - example Brand Manual 05 COLOURS We understand that different markets have their winning formulas when it comes to colour. So we’ve created various options, exemplifi ed as ‘home’, ‘away’ and ‘third’ kits to help create variation. These kits are not defi nitive, they are an example of the agility of our colour palette. Express yourself... 0503 // UNIBETHome KITCOLOURS Brand Manual Manual

CTA BUTTON ONLY

GRASS GREEN CHALK WHITE TARMAC BLACK CTA YELLOW #3eab37 #FFFFFF #111111 #ffe71e R58 / G170 / B53 R255 / G255 / B255 R17 / G17 / B17 R255 / G231 / B30 C75 / M0 / Y99 / K0 C0 / M0 / Y0 / K0 C79 / M70 / Y62 / K89 C3/ M3 / Y88 / K0 05 / UNIBET COLOURS - Kits Brand Manual

Home Kit away Kit Third kit

CTA BUTTON ONLY CTA BUTTON ONLY CTA BUTTON ONLY

TARMAC BLACK GRASS GREEN CHALK WHITE CTA YELLOW CHALK WHITE GRASS GREEN TARMAC BLACK CTA YELLOW GRASS GREEN TARMAC BLACK CHALK WHITE CTA YELLOW #111111 #3eab37 #FFFFFF #ffe71e #FFFFFF #3eab37 #111111 #ffe71e #3eab37 #111111 #FFFFFF #ffe71e R17 / G17 / B17 R58 / G170 / B53 R255 / G255 / B255 R255 / G231 / B30 R255 / G255 / B255 R58 / G170 / B53 R17 / G17 / B17 R255 / G231 / B30 R58 / G170 / B53 R17 / G17 / B17 R255 / G255 / B255 R255 / G231 / B30 C79 / M70 / Y62 / K89 C75 / M0 / Y99 / K0 C0 / M0 / Y0 / K0 C3/ M3 / Y88 / K0 C0 / M0 / Y0 / K0 C75 / M0 / Y99 / K0 C79 / M70 / Y62 / K89 C3/ M3 / Y88 / K0 C75 / M0 / Y99 / K0 C79 / M70 / Y62 / K89 C0 / M0 / Y0 / K0 C3/ M3 / Y88 / K0 05 / UNIBET COLOURS - Home kit - examples Brand Manual 05 / UNIBET COLOURS - AWAY kit - examples Brand Manual 05 / UNIBET COLOURS - THIRD kit - examples Brand Manual

| Sizziling hot 06 GRAPHIC ELEMENTS This is your library of Unibet graphic elements. These mnemonics have been considered and created to work alongside the new logo and colour palettes, to create stand out, raise awareness, and distinguish Unibet from its competitors regardless of the market. 06 / GRAPHIC ELEMENTS - overview Brand Manual

GRAPHIC ELEMENTS - OVERVIEW 1. 2. 3. A series of Unibet graphic elements have been created to frame and interact with photography and artwork assets across all Unibet propositions.

MAIN ICON ASSETS USED

1. UNIBET SLASH 2. UNIBET RIPPLE FRAME 3. UNIBET SPOTLIGHT 4. UNIBET RIPPLE SPOTLIGHT 5. UNIBET RIPPLE SPOTLIGHT REVERSE 6. HALFTONE BACKGROUND

4. 5. 6. 06 / GRAPHIC ELEMENTS - unibet Slash Brand Manual

GRAPHIC ELEMENTS - UNIBET SLASH The Unibet slash is an updated version of the previous version. The angle of the slash is set at -200. The distance between the slashes is 1/25 width of slash width.

Slash angle set at -20º 06 / GRAPHIC ELEMENTS - unibet Slash - options Brand Manual

GRAPHIC ELEMENTS - UNIBET SLASH - OPTIONS The Unibet slash has been 1. 2. created with 4 options.

THE FOUR SLASH OPTIONS

1. SOLID 2. MIXED SOLID AND KEYLINE 3. MULTI KEYLINE THICKNESS 4. KEYLINE

3. 4. 06 / GRAPHIC ELEMENTS - unibet Slash - Best practice Brand Manual

GRAPHIC ELEMENTS - UNIBET SLASH - BEST PRACTICE DoS don’tS The comparisons featured here outline just a few examples of best and worst practice when using the Unibet slash.

DON’T: • Rotate • Flip • Change shape • Change colour • Position graphic elements over Slash • Crop responsibly with main image 06 / GRAPHIC ELEMENTS - unibet ripple frame Brand Manual

GRAPHIC ELEMENTS - UNIBET RIPPLE FRAME The Unibet ripple frame has been created as a framing device to be used across all touchpoints of Unibet. To be used as an alternative to the Unibet Slash, not in conjunction. 06 / GRAPHIC ELEMENTS - unibet ripple frame Brand Manual

GRAPHIC ELEMENTS - UNIBET RIPPLE FRAME Only to be used as seen. 06 / GRAPHIC ELEMENTS - unibet RIPPLE FRAME - Best practice Brand Manual

GRAPHIC ELEMENTS - UNIBET RIPPLE FRAME - DoS don’tS BEST PRACTICE The comparisons featured here outline just a few examples of best and worst practice when using the ripple frame.

DON’T: • Rotate • Flip • Reverse gradiation • Change shape • Change colour • Position on top of image • Crop both top and bottom. (Make sure at least one edge of the slash is visible)

• Crop responsibly with main image 06 / graphic elements - unibet spotlight Brand Manual

GRAPHIC ELEMENTS - UNIBET SPOTLIGHT The Unibet spotlight has been created as a framing device as well as an additional element to be used in conjunction with the Unibet slash. When used as a standalone element we have created a textured version to be used when applicable. 06 / graphic elements - unibet spotlight - best practice Brand Manual

GRAPHIC ELEMENTS - UNIBET SPOTLIGHT - DoS don’tS BEST PRACTICE The comparisons featured here outline just a few examples of best and worst practice when using the spotlight.

DON’T: • Change shape • Change colour • Position on top of image or graphic element • Crop responsibly with main image 06 / graphic elements - unibet ripple spotlight Brand Manual

GRAPHIC ELEMENTS - UNIBET RIPPLE SPOTLIGHT The Unibet ripple spotlight has been created as a framing device to be used across all touchpoints of Unibet. 06 / graphic elements - unibet ripple spotlight Brand Manual

GRAPHIC ELEMENTS - UNIBET RIPPLE SPOTLIGHT Only to be used as seen. 06 / graphic elements - unibet ripple spotlight - BEST PRACTICE Brand Manual

GRAPHIC ELEMENTS - UNIBET RIPPLE SPOTLIGHT - DoS don’tS BEST PRACTICE The comparisons featured here outline just a few examples of best and worst practice when using the ripple spotlight.

DON’T: • Change shape unless interacting with image • Change colour • Position on top of image or slash • Crop responsibly with main image 06 / GRAPHIC ELEMENTS - ripple spotlight reverse Brand Manual

GRAPHIC ELEMENTS - RIPPLE SPOTLIGHT REVERSE The Unibet ripple spotlight reverse has been created as an alternative framing device to the ripple spotlight. To be used as an alternative to the Unibet Slash, not in conjunction. 06 / GRAPHIC ELEMENTS - ripple spotlight reverse Brand Manual

GRAPHIC ELEMENTS - RIPPLE SPOTLIGHT REVERSE Only to be used as seen. 06 / graphic elements - unibet ripple spotlight reverse - BEST PRACTICE Brand Manual

GRAPHIC ELEMENTS - UNIBET RIPPLE SPOTLIGHT - DoS don’tS BEST PRACTICE The comparisons featured here outline just a few examples of best and worst practice when using the ripple spotlight.

DON’T: • Change colour • Position on top of image • Use as holding device for text • Crop responsibly with main image 06 / graphic elements - halftone background Brand Manual

GRAPHIC ELEMENTS - HALFTONE BACKGROUND Make sure the texture in positioned on opposite ends of composition. Only 1 or 2 texture can be used on one composition. 06 / graphic elements - halftone background Brand Manual

GRAPHIC ELEMENTS - HALFTONE BACKGROUND Only to be used as seen. 06 / graphic elements - halftone background - BEST PRACTICE Brand Manual

GRAPHIC ELEMENTS - HALFTONE BACKGROUND - DoS don’tS BEST PRACTICE The comparisons featured here outline a few examples of best and worst practice on using the halftone background.

DON’T: • Change shape • Change colour • Use when more than two graphic elements appear on composition • Position on top of other graphic elements • Position under Unibet logo or text 07 LOCALISED CREATIVE 07 / LOCALISED CREATIVE - Direct mail Brand Manual 07 / LOCALISED CREATIVE - social posts Brand Manual 07 / LOCALISED CREATIVE - value stats Brand Manual 07 / LOCALISED CREATIVE - youtube channel Brand Manual 07 / LOCALISED CREATIVE - landing page Brand Manual 07 / LOCALISED CREATIVE - print example Brand Manual CONTACTS

MAGDALENA EINARSSON Head of Brand Strategy

[email protected] (+44) 078 4167 3392

OR

MICHAEL FISHER Senior Brand Executive

[email protected] (+44) 077 1008 6283