Executive Report 2012 Key Figures in CHF Mill

Executive Report 2012 Key figures in CHF mill. 2012 2011 Change Income Statement Operating revenues 1 052.4 1 117.2 –5.8% Operating income before depreciation and amortisation (EBITDA) 203.4 237.7 –14.4% Margin 19.3% 21.3% –9.2% Operating income (EBIT) 143.0 180.8 –20.9% Margin 13.6% 16.2% –16.0% Net income 152.0 178.8 –15.0%

Operating revenue by division (third parties) Print Regional 484.3 531.8 –8.9% Print National 420.3 447.4 –6.0% Digital 147.8 138.0 7.1%

Balance Sheet Current assets 324.9 410.2 –20.8% Non-current assets 1 756.0 1 330.8 32.0% Balance sheet total 2 080.9 1 741.0 19.5% Liabilities 892.6 785.2 13.7% Equity 1 188.3 955.8 24.3%

Financial Key Data Equity ratio 57.1 54.9 4.0% Return on equity 12.8 18.7 –31.6%

Employee Key Data Headcount as of balance sheet date 1 3 471 3 330 4.2% Operating revenues per employee 2 in CHF 000 313.2 338.4 –7.5%

Key figures per share Net income per share in CHF 14.54 16.82 –13.6% Dividends per share in CHF 4.50 3 5.75 –21.7% Dividend yield 4.4% 4.9% –11.2% Price/earnings ratio 4 x 7.1 6.9 2.0%

1 Number of full-time equivalents of continuing operations 2 Based on the average number of employees 3 Proposed appropriation of profit by the Board of Directors 4 Based on year-end price Contents Survey 1 Editorial by the Chairman of the Board of Directors 2 Board of Directors 4 Remarks from the CEO 6 Management Board 8 Organisation Chart 10 Annual Report 2012 11 Operational reporting and market conditions 13 Financial reporting 26 Multi-year comparison 33 Information for investors 34 Tamedia Group 36 Principal shareholders 44 Contact/Imprint 46

Excerpt from the Annual Report 2012 1 Survey

Editorial by the Chairman of the Board of Directors Dynamic growth in challenging circumstances

Dr. Pietro Supino, Chairman of the Board of Directors

Ladies and Gentlemen The 2012 financial year was a challenging one for Tamedia. The economic climate was relatively positive despite the strength of the Swiss franc; however this was not reflected in the financial results of advertising, an important market for the media sector. Furthermore, the expected acceleration of structural changes took effect. The corporate response to this development is first of all improvements in efficiency, which extends to collaboration with other independent media corporations. Secondly, we are developing new business areas, particularly with regard to the 20 Minuten and digital media. We also expect long-term solutions to come from the payment models for the expanded digital content of our subscription newspapers. In this regard we are reliant on our digital payment models not being exposed to competition from free services offered by SRG, which is largely financed by television licence fees. The 2012 financial year was marked by rapid growth at Tamedia. We have invested in strengthening the field of investigative journalism with the expansion of the research desk of Le Matin Dimanche and Son- ntagsZeitung and also through our investigative journalism summer course initiative at Columbia University in New York. The online and print editorial teams of 20 Minuten and the Tages-Anzeiger are successfully under- going a challenging process of convergence. The SonntagsZeitung, thanks to cooperation with the Bund and the Basler Zeitung, is now in the process of becoming the most circulated Sunday paper in Switzerland. We have launched two promising magazines: the national lifestyle magazine Encore and the multilingual supplement Auto. Our real estate platform Homegate strengthened its leading market position with its investment in Immostreet. In collaboration with Ringier, we have taken over the jobs platform jobs.ch. Combined with our job portals alpha.ch, jobsuchmaschine.ch, jobup.ch and jobwinner.ch this provides an excellent starting point in an important business area for us: the job advert market. In collaboration with our partner at 20 minuti, publisher Giacomo Salvioni, we were able to invest in the leading online portal tio.ch in Ticino. Following the successful creation of the Luxemburg commuter newspaper L’essentiel in partnership with Editpress, at year-end we were able to lay the foundation for substantial expansion abroad, thanks to the acquisition of the Danish commuter paper MetroXpress. We are also making progress in the printing business: since September, the Bieler Tagblatt has been produced in the Berne printing centre and from April the printing of the Basler Zeitung will be taken over by us in Zurich.

2 Excerpt from the Annual Report 2012 We should be proud of achieving this dynamic growth under challenging conditions. With net income of CHF 152 million and a margin of 14%, 2012 was also a financially encouraging year. However, extraordinary effects once again had a positive influence on the income statement. The net income achieved by the ordi- nary business was some CHF 120 million, while it had been around CHF 160 million in the previous year. Even though 2011 had been the best financial year in the company’s history, this is still a disappointing performance. In addition to the strategic steps presented, cost measures were also introduced in order to compensate for a reduction in the margin. On a positive note, the balance sheet shows that after financing the acquisition of Edipresse Suisse, Tamedia was again largely debt free at the end of 2012. However, since then we have again had to borrow substantial funds for the acquisition of jobs.ch. Repayment of these borrowed funds is to be made in the next two to three years from the current business. Against this backdrop, the Board of Directors will propose to the General Meeting that a dividend of CHF 4.50 per share be distributed. This encouraging company growth and positive net income have only been made possible thanks to the work of our Management Board and our employees. On behalf of the Board of Directors, I would like to extend my warm thanks to you all. Special thanks go to Martin Kall, who led the operational business from 2002 until the end of 2012. He was fundamental in optimising our business and setting the course for long-term continued growth. In so doing, he has laid the foundation for encouraging company growth. He also contributed greatly to the individual steps along the way. Unfortunately, he has decided to step down after ten years of service. Martin Kall has left the company in excellent condition. He has left behind a well-prepared successor in Christoph Tonini, a solid and experienced management team, competent and committed employees, and a company that occupies a strong position in attractive markets. The Board of Directors will propose to the General Meeting that it should elect Martin Kall to the Board of Directors. We would be delighted to continue to work together with him in this new capacity. It is with regret that we must report the passing of one of the Members of the Board of Directors in the summer. Charles von Graffenried died a few days before his 87th birthday following a short illness. Throughout his life, he was an impressive individual with various spheres of influence. Indeed, he helped to shape the Swiss media landscape – as the creator and publisher of the Berner Zeitung, the founder and Chairman of Espace Media Groupe, the publisher of Bund, a partner in the merger of Espace Media and Tamedia and since then, a member of Tamedia’s Board of Directors. Already prior to that, he had an impact on Tamedia, advis- ing my family – formerly the sole and now the majority owner – and coming up with the name Tamedia. We will always feel indebted to him. On reaching the end of his term in office, Martin Bachem has decided to leave the Board of Directors. Aged 55 and an economist, he has served as Chairman of the Board of Directors of Ziegler Druck- und Verlags-AG since 1996 and is a member of the founding family. My colleagues on the Board of Directors and I regret that he has decided to leave the Board, which he has enriched with his conscientious and skilled work. He has decided to leave the Board of Directors in order to avoid a conflict of interest as Ziegler Druck- und Verlags- AG, in which Tamedia holds a 20% share, is taken forward. Our thanks and best wishes go with him. My cousin Andreas Schulthess has announced his resignation from the Board of Directors. He wishes to pur- sue a new career path, and so, after six years as a member of the Board, is unfortunately not standing for re- election to it. I would like to thank him, also on behalf of the Board of Directors, for his great commitment in a time of fundamental change in the company. We are delighted that he has decided to remain affiliated with the company as a family shareholder. The Board of Directors will propose to the General Meeting the election of my cousin Claudia Coninx-Kaczynski as his successor in the Board of Directors. Aged 39 and a lawyer, she studied at the University of Zurich and the London School of Economics and Political Sciences before carrying out research work at the University of Zurich, after which she led the business of a real estate company as a member of the Board of Directors. Today her responsibilities also include her role as member of the Board of Directors of P.A. Media AG, a subsidiary of Swisscontent AG.

Dr. Pietro Supino Chairman of the Board of Directors

Excerpt from the Annual Report 2012 3 Board of Directors

Pietro Supino Tibère Adler Martin Bachem Pierre Lamunière

Pietro Supino, Chairman of the Board of Directors, Chairman of the Journalism Committee, Chairman of the Nominat- ing and Compensation Committee, Chairman of the Business Development Committee Dr. Pietro Supino (CH/I/1965) has been Chairman and publisher since May 2007. He was elected to the Board of Directors of Tamedia in 1991. Between 1989 and 1998 Pietro Supino gained experience as a lawyer and in business consultancy before founding a private bank with partners in Zurich. Among other responsibilities, he is currently Chairman of the Board of Directors of Espace Media AG, Vice Chairman of Tamedia Publications romandes S.A., a member of the Board of Directors of Le Temps SA and of the Swiss news agency Schweizerische Depeschenagentur AG, as well as Vice Chairman of the Board of the Swiss Media Association. Pietro Supino completed his studies in law and economics with a doctorate from the University of St. Gallen. He has also been admitted to the Zurich bar and holds a Masters from the London School of Economics and Political Sciences. He attended the Columbia School of Journalism in New York, which prepared him well for his future as a publisher. He has been a member of the Board of Visitors since 2012. Tibère Adler, Member of the Nominating and Compensation Committee Tibère Adler (CH/1963) has been a member of the Board of Directors since May 2011. He studied law at Geneva University and subsequently passed his bar examina- tions. He obtained an Executive MBA from the renowned International Institute for Management Development (IMD) in Lausanne. Having worked in an independent capacity as a lawyer and legal counsel to the Association of Publishers for the French-speaking Press, Tibère Adler joined Edipresse in 1993, where he undertook a number of different func- tions: Legal Advisor, Head of HR Management, Administrative Director, General Secretary, Director of Edipresse Online, Vice General Manager and General Manager of Edipresse Suisse. From 2005 to mid 2011 he was responsible for the entire Edipresse Group in the capacity of General Manager (CEO). Tibère Adler sits as an independent member on the boards of directors of various Swiss companies. He is Chairman of the Swiss Board Institute foundation and Honorary Presi- dent of Médias Suisses, the association of French-speaking private Swiss media, in Lausanne. Martin Bachem, Chairman of the Audit Committee Dr. Martin Bachem (CH/1958) joined the Board of Directors in May 2010. He graduated from the University of Zurich with a doctorate in economics and undertook financial training programmes in New York and Chicago. He began his professional career in 1985 as a capital market specialist with J. P. Mor- gan. Between 1990 and 1994 he ran the Risk Management Advisory Services department at Swiss Bank Corporation, before being appointed Chief Operating Officer of Investment Banking Switzerland in 1995. In this role he coordinated the merger of the investment banks of Swiss Bank Corporation and Union Bank of Switzerland. In 2003 he took over global responsibility for Group Human Resources at UBS AG in the capacity of Chief Operating Officer. Martin Bachem has been self-employed since 2007. As a representative of the founding family, he has also been a member of the Board of Directors of Ziegler Druck- und Verlags-AG since 1985 and Chairman since 1995. Pierre Lamunière, Member of the Business Development Committee Pierre Lamunière (CH/1950) has been a member of the Board of Directors since May 2009. After completing his studies in the US (MBA Wharton School, University of Pennsylvania) Pierre Lamunière joined Edipresse Group in 1977. From 1987, he headed the company as General Man- ager, and in 1998 he was named Chairman of the Board of Directors and Chief Executive Officer. From 1997 to 2002 Pierre Lamunière served on the Board of Directors of Swiss Post. He is Chairman of Lamunière SA and its subsidiaries. Pierre Lamunière is also a member of the Management Board of the International Federation of the Periodical Press (FIPP) where he served as Chairman from 2007 to 2009. Since March 2008, he has been on the Board of Directors of Banque Cantonal Vaudoise (BCV).

4 Excerpt from the Annual Report 2012 Konstantin Richter Iwan Rickenbacher Andreas Schulthess

Konstantin Richter, Member of the Audit Committee, Member of the Journalism Committee Konstantin Richter (D/1971) has been a member of the Board of Directors since 2004. After completing his studies in English Literature and Philosophy in the UK (MA, Edinburgh) and in Journalism in the US (MS, Columbia University), Konstantin Richter worked as a journalist for English-language publications for several years. He was Assistant Editor at the Columbia Jour- nalism Review in New York and the Cambodia Daily in Phnom Penh, and worked as Staff Reporter for the Wall Street Jour- nal in Brussels. Today he works as a freelance journalist and writer. He is the author of the novels “Bettermann” (2007) and “Kafka war jung und er brauchte das Geld” (2011) and writes for Die Zeit and Welt am Sonntag. Iwan Rickenbacher, Member of the Journalism Committee, Member of the Business Development Committee Prof. Dr. Iwan Rickenbacher (CH/1943) has been a member of the Board of Directors since 1996. He began his professional career in 1975 as Director of the Teachers’ College of the Canton of Schwyz. From 1988 to 1992, he served as General Secretary of the Christian Democratic People’s Party of Switzerland (CVP) in Berne. In 1992, he established his own communications consulting firm. In 2000, he was appointed Honorary Professor at the University of Berne. He is a member of the Board of Directors of Eskamed AG, Basel, and Chairman of the Board of Trustees of the Lucerne-based Swiss School of Journalism (MAZ). After obtaining his teacher’s certificate, Iwan Rickenbacher studied educational sciences and graduated with a doctorate. Andreas Schulthess, Member of the Audit Committee, Member of the Nominating and Compensation Committee Andreas Schulthess (CH/1970) has been a member of the Board of Directors since May 2007. He began his career in 1993 working part-time in the Human Resources Department of Tamedia. After completing his university studies, he became an IT business consultant in 2000, specialising in new technologies and e-business at Applied Interna- tional Informatics and Cap Gemini (Switzerland) Ltd. During that time he also worked abroad, including one year in Vienna, where he built up a new consulting team. After completing his professional training as a coach and subsequent work experience in the field of management and personal development, he returned to operational human resources. From 2005 to 2011, he worked in the Human Resources Department of Swiss Life Schweiz AG, where he headed up Human Resources Management Switzerland. Andreas Schulthess graduated from the University of Zurich in 1999 with a Master’s degree in economics. He also completed a postgraduate programme, obtaining an Executive Master of Human Resources Management from the Institute for Applied Psychology in Zurich.

Excerpt from the Annual Report 2012 5 Survey

Remarks from the CEO Well positioned to turn media change into success

Christoph Tonini, Chief Executive Officer

Over the last year Tamedia has continued to expand its activities in digital media and has made a decisive next step across our borders without losing sight of the core newspapers and magazine business in Switzerland. As a result of this strategy we have achieved a solid result in a challenging market environment and have created sound growth opportunities for the future. The print advertising market continued to decline in 2012, and job and financial market adverts were particularly affected by the sluggish pace of the economy. Tamedia’s focus was on maintaining the quality of the content in the daily newspapers that our readership is accustomed to while countering the decline in sales and net income by adapting our cost structure. Our strong position in different newspaper markets did, however, also allow us to launch the bilingual magazine supplements Encore and Auto, and to tap into new sales potential with the cooperation between SonntagsZeitung and Bund in Berne. At the same time, our media ben- efited from the economies of scale of a nationally active media group that operates in key service areas such as newspaper printing. Thanks to these measures, the Print Regional division actually achieved a slight increase in its result despite experiencing a decline in sales. In the profitable Print National division, the media dependent on the financial sector in particular suffered a significant fall in sales. Equally, the ongoing high losses posted by daily newspaper Le Matin, published in western Switzerland, are a cause for concern. On the other hand, the 20 Minuten media network once again strengthened its position in the Swiss media market in 2012. Over recent years, the 20 Minuten team was able to win over readers in western Switzerland with 20 minutes, while also developing the commuter newspaper market in Luxembourg with L’essentiel. Since the launch of the Italian-language commuter newspaper 20 minuti one-and-a-half years ago, 20 Minuten has become the only daily newspaper network in Switzerland to cover all three major language regions. As our investment in MetroXpress in Denmark shows, we are also prepared to put our experience in the commuter newspaper market and news websites to good use in other countries. We firmly believe that the 20 Minuten concept that has proven successful in Switzerland will also meet with great success in Denmark. If the development of MetroXpress is as successful as we expect, we are likely to invest further in foreign media markets.

6 Excerpt from the Annual Report 2012 Segment information on earnings, the development of the digital display in CHF 000 2012 2011 advertising market was more sluggish than anticipated, and an increasing number of users are access- Print Regional 546 784 618 199 ing our news websites via mobile devices. Mobile Print National 421 026 449 241 advertising, however, is not yet widely used in the Digital 148 187 144 270 Eliminations (63 601) (94 519) advertising sector. With projects to develop the Operating revenues 1 052 397 1 117 192 mobile advertising market, joint projects at 20 Minuten and the Tages-Anzeiger, the setting-up of Print Regional (452 268) (519 863) digital payment models for newspaper subscrip- Print National (323 896) (334 738) tions, and the investments in jobs.ch and Digital (136 476) (119 440) immostreet.ch, we are well placed to strengthen Eliminations 63 601 94 519 income from the Digital division. And where digital Operating expenses (849 039) (879 523) projects do not meet our targets, we respond quickly and take the appropriate actions, as was the case Print Regional 94 516 98 336 with the deals platform scoup.ch last year. Print National 97 131 114 502 In the autumn, Rolf Bollmann, who had been a Digital 11 711 24 830 member of the Management Board since 2005 and Operating income before depreciation and responsible for our media in Zurich since 2008, amortisation (EBITDA) 203 358 237 669 decided to take on a new challenge as CEO of Basler Zeitung Medien. I would like to express my sincere Print Regional 17.3% 15.9% thanks to him for his successful commitment at Print National 23.1% 25.5% Tamedia. At the start of the year, I had the pleasure Digital 7.9% 17.2% of taking over as Chief Executive Officer from Mar- EBITDA margin 19.3% 21.3% tin Kall. Tamedia owes a lot to his successful and tire- less commitment and without it, our company would not be as well positioned on the Swiss media market as it is today. We would also be without the economic means to independently and autonomously shape our future. I would like to thank him for this and also for the close cooperation The most important step for Tamedia in 2012, that we have enjoyed over the past years. I am happy however, was taken here in Switzerland. In the to say that he is likely to continue to be involved autumn, we invested in the leading jobs platform with Tamedia as a Member of the Board of Directors. provider, jobs.ch AG, together with our partners I would also like to express my thanks to the Tame- Ringier. By making this investment in the clear mar- dia Board of Directors for the confidence they have ket leader and acquiring a significant stake in the placed in me with my appointment to CEO, and to company, we have also been able to gain a foothold you, the shareholders, for your commitment to in the most profitable sector of the online classifieds Tamedia. market. Tamedia and Ringier intend further expand- ing this market presence in the online classifieds sector over the coming years. For this reason, we have integrated the strong platforms we already held, alpha.ch, jobup.ch and jobwinner.ch into jobs.ch AG. Homegate.ch has also further consolidated its position as the market leader in real estate portals by invest- Christoph Tonini ing in immostreet.ch. With both homegate.ch and jobs.ch Chief Executive Officer we now occupy a unique position in the Swiss online classifieds market. The two leading news websites 20 Minuten Online and Newsnet, as well as the high-reach directory platform search.ch, complete our unique online portfolio. Despite our impressive position in the user market, the Digital business division did not perform as well as expected. Investments in the expansion of search.ch and fashionfriends.ch had a negative impact

Excerpt from the Annual Report 2012 7 Management Board

Christoph Tonini Christoph Brand Ueli Eckstein Marcel Kohler

Christoph Tonini, Chief Executive Officer Christoph Tonini (CH/I/1969) has been Chief Executive Officer of Tame- dia since January 2013. He joined Tamedia in April 2003 as Chief Financial Officer and member of the Man- agement Board. In recent years he has headed the Services, Newspapers Switzerland, Media Switzerland and most recently the Digital & 20 Minuten Division, among other responsibilities. He was also Deputy CEO from 2007. Before joining Tamedia, Christoph Tonini held various positions for Ringier between 1998 and 2003. Ultimately, he held the position of Head of Ringier Hungary and Romania. Christoph Tonini completed an MBA at St. Gallen University from 2001 to 2003. Prior to that, he completed an apprenticeship in offset printing and studied at the Swiss Engineering School for Printing and Packaging (esig) in Lausanne from 1990 to 1993.

Christoph Brand, Head of the Digital Division Christoph Brand (CH/1969) has been a member of the Management Board since 1 October 2012 and is responsible for the Digital Division. Formerly CEO of software company Adcubum, Christoph Brand was CEO of telecommunications firm Sunrise from 2006 to 2010, where he imple- mented a successful growth strategy. Prior to this, Brand, who studied economics at the University of Berne, held key positions at Bluewin and Swisscom, lastly as Chief Strategy Officer and member of the Group Exec- utive Board. In addition to his operational responsibilities, he also served on the boards of directors of Direc- tories, Cinetrade, Swisscom Mobile and Micronas.

Ueli Eckstein, Head of the Regional Media German-speaking Switzerland Division Ueli Eckstein (CH/1952) has been a member of the Management Board since September 2009 and is responsible for the Regional Media German- speaking Switzerland Division. He was previously Deputy CEO and head of AZ Medien’s print media division. A trained typesetter, Ueli Eckstein had already worked for Tamedia during the period from 1976 until 1997. After having worked as an accountant for the former Tages-Anzeiger AG, he was, among other activities, a member of the management board, the manager of the accounting department and director of controlling and deputy publishing director of the Tages-Anzeiger. From 1995 to 1997, before changing to AZ Medien, Ueli Eckstein managed the publishing division of the SonntagsZeitung. His education included studies at the Tech- nical School of the Graphic Arts Industry Zurich (TGZ) and the Controller-Akademie Gauting in Germany.

Marcel Kohler, Head of the 20 Minuten Division Marcel Kohler (CH/1960) has been a member of the Management Board since January 2013 and is responsible for the 20 Minuten Division. He had previously been CEO of the 20 Minuten media network since 2006. He entered the media industry in 1982 when he joined Schaff hauser Bock. From 1985 Marcel Kohler worked in the publishing division of the Neue Zürcher Zeitung for over 20 years. He initially held the position of key-account manager, before progressing to sales manager, head of advertising and deputy publishing director. He was also a member of the project team responsible for the launch of NZZ am Sonntag. He completed sales management training at the Swiss Marketing and Advertising Institute (SAWI) in Biel as well as further training in systems marketing at the University St. Gallen.

8 Excerpt from the Annual Report 2012 Sandro Macciacchini Serge Reymond Andreas Schaffner

Sandro Macciacchini, Head of the Finances Division Sandro Macciacchini (CH/1966) has been a member of the Management Board since 1 January 2008 and is responsible for the Finances Division. He took over as head of Tamedia’s Legal Department in 2003. He completed his law studies in 1995, qualifying as an attorney-at- law and beginning his career at a Berne-based law firm before working as a legal counsel for the Swiss Press Association until 1999. Sandro Macciacchini completed his dissertation on media law in April 2003. In 2006 he completed CAS training in financial and business accounting, and in 2009 he was awarded a Master of Advanced Studies Corporate Finance degree.

Serge Reymond, Head of the Publications romandes and Media German-speaking Switzerland Division Serge Rey- mond (CH/1963) has been a member of the Management Board since 1 May 2011 and is responsible for the Edipresse Suisse Division. With effect from the start of 2012, he also took on responsibility for the Media Ger- man-speaking Switzerland Division, which was newly created at that time. Serge Reymond studied mathemat- ics and economics at Lausanne University, gaining a first degree and an MBA. Prior to joining Tamedia, he worked for Galenica and the Swatch Group, among others, before taking on the management of the kiosk retail and distribution company Naville-Détail based in western Switzerland in 1997. In 2007 Serge Reymond was appointed as the CEO of the entire Naville Group. Serge Reymond joined the Edipresse Group as deputy chief executive officer in 2009, taking on the role of CEO of Edipresse Suisse (Tamedia Publications romandes) with effect from 1 June 2009.

Andreas Schaffner, Head of the Publishing Services Division Andreas Schaffner (CH/F/1963) has been a member of the Management Board since 1 November 2009 and is responsible for the Publishing Services Division. In this position he is responsible for the three printing centres in Berne, Lausanne and Zurich, as well as the areas preliminary services, publishing logistics and reader-market services. After completing a bookbinder apprenticeship, Andreas Schaffner acquired professional and management experience in the graphic arts industry prior to studying engineering at the Ecole Suisse d’Ingénieur des Industries Graphiques in Lausanne. In 1995 he joined Ringier as a project manager, where he headed various services and printing areas before becoming CEO of Ringier Print Adligenswil in 2005. Andreas Schaffner, who successfully completed a part-time Execu- tive MBA, was a member of the Ringier Switzerland Management Board from 2007 to 2009.

Excerpt from the Annual Report 2012 9 Organisation Chart (Status 1 January 2013) Shareholders Meeting of Tamedia AG Management Board Board of Directors other participations Thuner Tagblatt TT BO Berner Oberländer Participations: Zürichsee-Zeitung Zürcher Unterländer Tages-Anzeiger & Züritipp Tagblatt der Stadt Zürich Stellen-Anzeiger & Alpha Newsnet Glattaler & Volketswiler Furttaler & Rümlanger Media Zurich: Thuner Amtsanzeiger BZ Langenthaler Tagblatt Der Bund BZ Berner Zeitung Bernerbär Bantiger Post Espace Media: Ueli Eckstein speaking Switzerland Regional Media German- other participations GHI Lausanne Cités Le Temps Participations: Télétop Matin Tribune de Genève Le Régional lesquotidiennes.com Newsnet Romandie Le Matin Dimanche Le Matin Journal de Morges hommages.ch GuideTVCinéma Femina Encore La Broye 24 heures Serge Reymond Publications romandes Pietro Supino Chairman Andreas Schulthess Iwan Rickenbacher Konstantin Richter Pierre Lamunière Martin Bachem Tibère Adler Members Christoph Tonini CEO 1, 3, 5 2, 3, 4, 5 1 2, 3, 4, 5 4, 5 1, 2 2, 4 1, 3 TVtäglich Participations: SonntagsZeitung Schweizer Familie Das Magazin Finanz und Wirtschaft Annabelle Serge Reymond Switzerland Media German-speaking 5 4 3 2 1 Members of the Board Directors Tamedia Publications romandes SA Members of the Business Development Committee Members of the Nominating and Compensation Committee Members of the Journalism Committee Members of the Audit Committee Roland Wittmann Corporate Development & Projects Jacqueline Wüthrich Human Resources other participations zattoo.ch olmero.ch / renovero.ch jobsuchmaschine.ch jobs.ch Holding AG doodle.ch Participations: search.ch piazza.ch homegate.ch fashionfriends.ch car4you.ch Christoph Brand Digital tio.ch metroXpress L’essentiel 24timer 20 minuti Participations: tilllate.com 20 Minuten Friday 20 minutes Online 20 Minuten Online 20 minutes 20 Minuten Marcel Kohler 20 Minuten Christoph Zimmer Corporate Communications Reto Spiri Secretary General Reader market services Printing facility Zurich Printing facility Lausanne Printing facility Berne Prepress Logistics Distribution Applications support Andreas Schaffner Publishing Services Legal services Information technology Facility management Corporate accountancy Corporate finances Controlling Sandro Macciacchini Finances

10 Excerpt from the Annual Report 2012 Table of contents Operational reporting and market conditions 13 Market assessment 13 Segment reporting in overview 15 Print Regional 15 Print National 19 Digital 22 The business divisions at a glance (exhibit) 25 Financial reporting 26 Financial overview 26 Changes in the group of consolidated companies 27 Operating revenues 27 Operating expenses 28 Operating income before depreciation and amortisation (EBITDA) 29 Balance sheet and shareholders’ equity 30 Changes in equity 31 Cash flow 32 Multi-year comparison 33 Information for investors 34 Tamedia Group 36 Consolidated income statement 36 Consolidated statement of comprehensive income 38 Consolidated balance sheet 39 Consolidated cash flow statement 40 Changes in equity 41 Investments 42 Principal shareholders 44

Excerpt from the Annual Report 2012 11

Operational reporting and market conditions

Market assessment

No growth in advertising market in 2012; Print continues to fall The Swiss economy was dominated last year by the fall-out from the economic crisis in the eurozone and by the strength of the Swiss franc. With GDP growth of 1.0 per cent, the Swiss economy was, however, able to more than hold its own by international standards. Whilst private consumption, capital expenditure and imports developed positively, exports and public spending stagnated. The construction industry recorded a significant fall in performance. The mid-year unemployment rate was 2.9 per cent, slightly higher than the previous year’s figure of 2.8 per cent. The jobless figures reached their lowest level of 2.7 per cent in June 2012, after an easing of the situation on the labour market during the first six months. They subsequently rose again steadily, reaching their highest level for 2012 at 3.3 per cent in December. The Swiss advertising market stagnated last year. According to Media Focus, a joint ven- ture between GfK Switzerland and Nielsen, gross advertising exposure, which is simply an expression of published prices and does not include discounts, fell by 0.1 per cent. Increas- ing advertising exposure was recorded by the tobacco (+22 per cent), cosmetics and personal care (+13 per cent) and IT and office supplies (+11 per cent) segments. In contrast, particularly negative trends were recorded by telecommunications (–13 per cent), entertainment electronics and photography (–12 per cent) and clothing and linens (–10 per cent). The two major retailers Coop and Migros again remained by far the largest advertis- ers in Switzerland in 2012. Newspapers and magazines still hold the largest share of the advertising market, with 49 per cent, although there was another drop in market share compared with the previous year (52 per cent). Meanwhile, television was able to make further gains. Accounting for a market share of 32 per cent, television continued to occupy second place, as in previous years (2011: 30 per cent), followed by outdoor advertising, which accounted for 11 per cent (2011: 10 per cent). Classic online advertising accounted for 3 per cent of gross advertising exposure, as in the previous year. The reported figures for online advertising again do not include spending on search engine optimisation or classified advertisements, which recorded a further rise. Advertising statistics from WEMF AG für Werbemedienforschung, which are based on net advertising revenues as reported by the media companies and thus reflect actual market developments more reliably, show a decline of 11 per cent. Advertising sales fell across all forms of print media. Particularly hard hit were the financial and business press (–15 per cent) and the general interest and daily press (–12 per cent in each case). The tense situation on the labour market was reflected in the job advertisements market. The number of job advertisements placed in the Swiss press decreased by 26 per cent according to advertising statistics provided by WEMF. At the same time, this sharp drop highlights the structural change affecting the job advertisement segment. Whilst the overall market for job advertisements stagnated according to the Adecco Swiss Market Job Index, the number of advertisements being placed on internet portals rose by 6 per cent. The State Secretariat for Economic Affairs (SECO) and the leading economic forecasters expect to see a moderate upturn in the economic environment over the current year. The

Excerpt from the Annual Report 2012 13 Operational reporting and market conditions

Net advertising expenditure Print 2012 in CHF mill. 2011 2012

1575 1613

1434 1350

1125

900 873 767 675

450 375 331 225 159 147 45 41 45 38 49 46 68 64 0

Financial and Regional Sunday business Public Special Professional Dailies weeklies press press press interest periodicals Total Print

Source: Inseratestatistik WEMF AG für Werbemedienforschung

jobless figures, however, can be expected to rise slightly. On this basis, Tamedia is expect- ing an ambivalent year for the Swiss advertising industry, with no turnaround anticipated until the end of 2013 at the earliest.

14 Excerpt from the Annual Report 2012 Segment reporting in overview

Print Regional Media performance in the Print Regional business division was dominated in the year under review by falling income from print advertising. Nevertheless, thanks to the successful new strategies of various media offerings and measures to improve efficiency, income fell only slightly compared with the previous year.

The daily newspaper 24 heures, published in western Switzerland, celebrated its 250th anniversary in 2012. The highlight of the anniversary celebrations was the spectacular “Le Mur du Son” staged in September in Lausanne. Sales and income at the newspaper were down during the reporting year. The readership figures for this traditional Vaud newspaper, however, grew slightly.

The total circulation of BZ Berner Zeitung, encompassing BZ Berner Zeitung, BZ Langenthaler Tagblatt, TT Thuner Tagblatt, BO Berner Oberländer and Der Bund, recorded a strong level of income despite falling sales. In July 2012, the BZ Berner Zeitung group was strengthened by the addition of the leading Oberaargau daily, BZ Langenthaler Tagblatt. The circulation and readership figures for all of the BZ Berner Zeitung publications increased slightly on a year- on-year basis.

The Berne-based daily Der Bund experienced a significant fall in sales in the 2012 financial year. Thanks, however, to lower production and distribution costs combined with higher sales from subscriptions, income fell only slightly. Through a new cooperation project with SonntagsZeitung launched in September, content has been considerably improved.

During the year under review the job supplements Alpha and Stellen-Anzeiger were unable to avoid the effects of a negative Swiss labour market or of the continuing shift in favour of the internet for advertising job vacancies. This caused sales and income to fall sharply.

The Tages-Anzeiger editorial team launched a single editorial team for all of its publications during the reporting year with the Newsnet news portal editorial team. The project is scheduled for completion by mid-2013. The aim of this new, converged organisational structure is to offer Tages-Anzeiger readers attractive news content as part of a multimedia package. The in-depth approach and background knowledge of the daily will be combined with the speed of response provided by online articles. Tages-Anzeiger was another publication that suffered from the fall in print advertising during the year under review. Income levels improved, however, thanks to measures designed to improve efficiency, such as the realignment of regional reporting. The Tages-Anzeiger again attracted more readers than in the previous year. The entertainment magazine Züritipp also surpassed expectations, recording a significant level of sales and income growth.

Excerpt from the Annual Report 2012 15 Segment reporting in overview

The daily newspaper Tribune de Genève performed well in 2012 despite falling sales and was able to end the year in the black, following a loss-making previous year. This positive development can be attributed in particular to savings in production costs. Overall, however, income levels continued to be clearly unsatisfactory. Compared with the previous year, the readership figures for the Geneva-based daily were stable.

The daily newspapers Zürcher Unterländer and Neues Bülacher Tagblatt have been under the same journalistic management as the Zürichsee-Zeitung since early 2012. Whilst the readership fell slightly, both publications have had stable circulation figures. The losses made by Zürcher Unterländer and Neues Bülacher Tagblatt were reduced thanks to a new editorial strategy and lower production costs, despite falling sales.

The Zürichsee-Zeitung, which in addition to three regional editions also encompasses the local newspapers Sihltaler and Thalwiler Anzeiger, significantly increased its earnings during the year under review. Sales were down over the same period. The withdrawal from the market of the regional editions of Tages-Anzeiger, which had previously taken on board some of the regional reporting of the Zürichsee-Zeitung, strengthened the daily’s position as the leading publication in the region.

The Bernerbär and Bümpliz Woche publications only just met the targets set for them, in BERNS WOCHENZEITUNG what was a difficult market environment. The Tagblatt der Stadt Zürich newspaper increased its earnings last year thanks to higher than expected advertising revenues. Meanwhile, the Furttaler, Glattaler and Rümlanger publications improved their income levels, again thanks to savings in IT and overheads. The circulation figures for the weekly newspapers La Broye and Le Régional grew during 2012, whilst falling sales had a negative impact on income. The weekly publication Journal de Morges produced a special supplement devoted to an international wine festival, Arvinis, for the first time in 2012 and entered into new media partnerships. Sales and income exceeded expectations.

The three newspaper printing facilities Centre d’Impression Lausanne, Druckzentrum Bern and Druckzentrum Zürich unified their brand during the reporting year. By cutting printing costs, these printing facilities considerably eased the strain on Tamedia’s regional and national daily and weekly newspapers. New orders from third parties resulted in higher utilisation levels. Consequently, the printing facilities exceeded their sales and income targets for the year.

Revenues (operating revenues) recorded by the Print Regional Division in 2012 fell by 8.9 per cent to CHF 484.3 million (previous year: CHF 531.8 million). The fall in sales can be attributed in the first instance to falling commercial advertising income and the collapse of job advertising business. The division’s operating income before depreciation and amortisation (EBITDA) fell by only CHF 3.9 million to CHF 94.5 million (previous year: CHF 98.3 million) thanks to efficiency-improvement measures. The EBITDA margin, at 17.3 per cent, was thus considerably higher than in the previous year (15.9 per cent).

16 Excerpt from the Annual Report 2012 Readership figures

Title MACH 2012-2 1 MACH 2011-2 1 Change

20 Minuten 1 397 000 1 379 000 1.3% 20 Minuten Friday 444 000 433 000 2.5% 20 minutes 507 000 461 000 10.0% 20 minuti 70 000 – 24 heures, total issue 233 000 223 000 4.5% Annabelle 315 000 323 000 –2.5% Bernerbär 98 000 – Bilan 101 000 95 000 6.3% BZ Berner Zeitung, total issue incl. Der Bund 364 000 353 000 3.1% Das Magazin 769 000 776 000 –0.9% Femina 371 000 403 000 –7.9% Finanz und Wirtschaft 100 000 108 000 –7.4% GuideTVCinéma 2 211 000 256 000 –17.6% Le Matin 245 000 266 000 –7.9% Le Matin Dimanche 502 000 526 000 –4.6% Le Régional 77 000 76 000 1.3% Le Temps 115 000 119 000 –3.4% Schweizer Familie 732 000 749 000 –2.3% SonntagsZeitung 738 000 758 000 –2.6% Tagblatt der Stadt Zürich 133 000 126 000 5.6% Tages-Anzeiger 514 000 508 000 1.2% Télétop Matin 391 000 442 000 –11.5% Tribune de Genève 136 000 138 000 –1.4% TVtäglich 620 000 954 000 –35.0% Zürcher Oberländer 70 000 66 000 6.1% Zürcher Unterländer 46 000 48 000 –4.2% Zürichsee-Zeitung 72 000 75 000 –4.0%

Source: WEMF, MACH Basic 2012-2/2011-2 1 Relates to readership figures: Survey period June to end of July 2 Formerly TV Guide, Guide Loisirs from 2009, now GuideTVCinéma

Excerpt from the Annual Report 2012 17 Segment reporting in overview

Circulation

Title Circulation 2012 1 Circulation 2011 1 Change

20 Minuten 495 211 496 205 –0.2% 20 Minuten Friday 185 081 174 431 6.1% 20 minutes 202 892 203 407 –0.3% 20 minuti 34 045 36 000 2 –5.4% 24 heures 71 957 75 796 –5.1% Annabelle 70 113 70 123 –0.0% Bantiger Post 22 182 22 216 –0.2% Berner Oberländer 19 824 20 855 –4.9% Bernerbär 100 485 105 752 –5.0% Bilan 13 767 13 111 5.0% Bümpliz Woche 22 200 22 046 0.7% BZ Berner Zeitung, total issue 3 173 684 174 162 –0.3% BZ Langenthaler Tagblatt 15 022 8 152 84.3% Das Magazin 411 277 433 172 –5.1% Der Bund 49 725 50 231 –1.0% Femina 160 098 175 077 –8.6% Finanz und Wirtschaft 28 566 29 517 –3.2% Furttaler 15 116 14 795 2.2% GuideTVCinéma 148 340 156 482 –5.2% Journal de Morges 6 061 6 043 0.3% La Broye 9 144 9 388 –2.6% L’essentiel 4 95 676 94 707 1.0% Le Matin 55 299 57 107 –3.2% Le Matin Dimanche 160 999 175 951 –8.5% Le Régional 119 115 116 422 2.3% Le Temps 41 531 42 433 –2.1% Rümlanger 3 731 3 655 2.1% Schweizer Bauer 31 290 30 841 1.5% Schweizer Familie 186 594 186 588 0.0% Sihltaler 1 733 1 839 –5.8% SonntagsZeitung 175 882 182 129 –3.4% Tagblatt der Stadt Zürich 131 578 136 625 –3.7% Tages-Anzeiger 188 602 195 618 –3.6% Télétop Matin 159 259 175 644 –9.3% Thalwiler Anzeiger 3 910 4 324 –9.6% Thuner Tagblatt 21 402 22 456 –4.7% Tribune de Genève 48 688 51 487 –5.4% Zürcher Oberländer 32 196 33 663 –4.4% Zürcher Unterländer 19 878 20 297 –2.1% Zürichsee-Zeitung 36 226 38 853 –6.8%

Source: WEMF, Circulation bulletin 1 Survey period from 1 July to 30 June. 2 Print run according to publisher’s statement 3 Berner Zeitung, total issue incl. separately recognised publication Der Bund 4 Circulation distribution according to CIM, Centre d’Information sur les Médias In the case of free publications, the number shown is the number of free copies circulated. In the case of publications for which a charge is made, the total number of copies sold is reported.

18 Excerpt from the Annual Report 2012 Print National The Print National business division was also challenged by the state of the print advertising market, which was down overall and which, particularly in the case of media dependent on the financial sector, had a major impact. Introducing new national supplements enabled additional advertising segments to be captured. Earnings recorded by the Print National division remained at a high level despite falling slightly.

The editorial teams of the commuter newspaper 20 Minuten and the news platform 20 Minuten Online in German-speaking Switzerland were placed under joint management in September of last year. This step had been preceded in the spring by the creation of a joint sales structure for the commuter newspaper and news platform. The readership and circulation figures for the commuter newspaper, which is produced in German-speaking Switzerland with five regional editions in total, were stable over the reporting period. In contrast, lower advertising income compared with the previous year led to falling sales and earnings.

In French-speaking Switzerland, the commuter newspaper 20 minutes achieved a significant rise in its readership coupled with stable circulation figures. Advertising revenues for 20 minutes fell last year. Earnings nevertheless remained stable at a high level, which can be attributed to the optimisation of distribution and production costs in particular.

The Ticino commuter newspaper 20 minuti made a profit in the first year since its initial launch. In August 2012 the 20 Minuten media network invested in the leading Ticino news platform tio.ch, with which the commuter newspaper 20 minuti has been working closely since its launch.

The free people magazine 20 Minuten Friday repositioned itself on the reader market during the reporting year. It was given a new calmer look, with subtle adjustments to the editorial concept being introduced. Both the readership and the reach of the magazine rose slightly. Cost-saving measures contributed to improved earnings compared with the previous year, despite sales being slightly lower than expected.

In 2012 the commuter newspaper L’essentiel, published jointly with the Luxembourg media house Editpress, was able to match the impressive results recorded during the previous year. There was again significant growth in the readership of L’essentiel, up to 193,000 readers per day. Luxembourg’s second commuter newspaper, previously a competitor of L’essentiel, ceased publication towards the end of the reporting year.

The women’s magazine Annabelle experienced a fall in advertising revenues and earnings last year. It maintained its leading position in the user market, despite the fact that readership figures dipped slightly on a year-on-year basis. The annabelle.ch website was given a new look in October 2012 and focused more clearly on its readers’ needs.

Excerpt from the Annual Report 2012 19 Segment reporting in overview

The French-language business magazine Bilan, a new addition to Tamedia in the spring, was taken into account for the first time during the reporting year. The problems on the financial markets resulted in this business publication missing its sales and earnings targets in what was a very negative market environment. However, the readership figures for the magazine were up slightly. As of this year, Bilan now has a new design and a revised editorial concept.

Finanz und Wirtschaft was also hit by the major fall in advertising spending by the financial industry, with both its sales and earnings falling substantially during the past financial year. In order to get Switzerland’s leading investor publication back on an economi- cally sound foundation, measures to cut production and editing costs were introduced during the second half of the reporting year. The new digital offering from Finanz und Wirtschaft, launched in summer 2012, put in a positive performance.

The Saturday supplement GuideTVCinéma was relaunched under a new name last year. Enclosed with the daily newspapers 24 heures, Tribune de Genève and, since December 2012, La Liberté, the magazine now reports in greater detail on entertainment and film news in particular. Despite advertising revenues remaining low, GuideTVCinéma was able to reduce its ongoing losses during the year under review.

The weekend supplement Das Magazin succeeded in defending its strong position on the advertising market during the reporting year and in maintaining its income levels for the greater part. Its circulation figures were down by around 20 000 copies, due to reductions in the circulation of the newspapers in which it is enclosed. It is gratifying to note that, despite the fall in circulation, the high readership of Das Magazin remained more or less unchanged.

The daily newspaper Le Matin in western Switzerland was unable to meet its targets during the year under review. Whilst targeted measures to improve efficiency enabled costs to be cut, a fall in advertising income meant that it was not possible to offset the losses of recent years. The readership figures fell slightly, although Le Matin remained the daily with by far the widest reach in French-speaking Switzerland.

Le Matin Dimanche, published in western Switzerland with its supplements Télé Top Matin, Femina and Encore, met its high income expectations last year. The lifestyle supplement Encore, which had been successfully launched in 2011, was developed into a national fashion supplement during the year under review, and is now also included in SonntagsZeitung in a German-language version.

Schweizer Familie recorded a slight fall in advertising revenues last year, with sales income remaining stable. Nevertheless, measures to improve efficiency allowed the previous year’s income level to be surpassed once again. Another welcome development during 2012 was the renewed rise in readership compared with the previous year.

20 Excerpt from the Annual Report 2012 The research desk initiated by SonntagsZeitung and run jointly with Le Matin Dimanche was already having a positive impact on the paper’s reporting during the year under review. Since September 2012, SonntagsZeitung has been appearing in the Berne region in collaboration with the daily Der Bund with an increased circulation. In 2012 this offer is also going to be offered to subscribers to Basler Zeitung. Despite a declining advertising market, SonntagsZeitung succeeded in maintaining its advertising revenue and in matching the previous year’s gratifying result.

The luxury goods and watch magazine Tribune des Arts has been included in the Tamedia financial statements for the first time. The regular supplement enclosed with Tribune de Genève devoted to articles on watchmaking, jewellery, precious stones and art met its sales and income targets last year.

The circulation and readership of the TV listing magazine TVtäglich, produced by Tame- dia together with Ringier, both fell during the year under review due to the falling circulation of the newspapers with which it is sold. Nevertheless, it managed to largely main- tain its advertising revenue and income levels.

Revenues (operating revenues) recorded by the Print National Division in 2012 fell by 6.0 per cent to CHF 420.3 million (previous year: CHF 447.4 million). Operating income before depreciation and amortisation (EBITDA) declined by 15.2 per cent to CHF 97.1 million (previous year: CHF 114.5 million). The EBITDA margin, at 23.1 per cent, remained high but was slightly lower than that of the previous year (25.5 per cent).

Excerpt from the Annual Report 2012 21 Segment reporting in overview

Digital Media performance in the Digital business division was dominated last year by the disappointing performance of the display advertising market and an increasing shift towards the use of mobile devices. In this regard, the development of commercialisation for mobile use continues to lag a long way behind more traditional digital content, as regular websites.

The 20 Minuten Online news platform again recorded strong increases in its visitor figures, in both German-speaking and French-speaking Switzerland. Advertising sales grew further during the reporting year, but were still below expectations. The main reason for this muted performance lies in the unsatisfactory provision of appropriate smartphone and tablet commercialisation. Additional spending relating to the expansion of online editing and technology placed a strain on earnings, which fell substantially compared with the previous year.

The car4you.ch site greatly expanded its functionality during the year under review. Pri- vate individuals can now place adverts free of charge and the process has been made much simpler. These innovations resulted in the number of vehicles listed on the portal exceed- ing 80 000 for the first time in autumn 2012. car4you.ch did not achieve its sales targets and again posted a loss for the reporting year due to its high levels of investment.

The Swiss real estate platform homegate.ch successfully defended its leading position on the property advertisements market during 2012 thanks to significant growth in the number of properties being advertised. By acquiring a 20 per cent stake in immostreet.ch, homegate.ch has further expanded its market leadership and now occupies a leading position in the majority of Switzerland’s regional markets. This gratifying development was also reflected in growing sales and income figures for 2012.

The online shopping club FashionFriends was included for the first time during the reporting year. Tamedia increased its holding in this platform, which specialises in heavily dis- counted offers on premium fashion and accessories brands, to 65 per cent on 1 October 2012, and therefore now holds a majority interest. FashionFriends posted significant growth in its sales and user figures during the past year but did not meet its ambitious targets in a market environment characterised by intense competition.

In 2012 the Tamedia Group and the Ringier media house announced their acquisition of jobs.ch Holding AG, the operator of Switzerland’s jobs platform with the greatest reach, jobs.ch. Following the takeover of jobs.ch Holding AG with effect from 30 November 2012, Jobup AG, which was previously owned by Tamedia alone, will be merged with retroac- tive effect into jobs.ch Holding AG as of 1 January 2013. The jobs platforms alpha.ch, ictca- reer.ch, ingjobs.ch, jobup.ch, jobs4finance.ch, jobs4sales.ch, jobsuchmaschine.ch, jobwinner.ch, med- talents.ch, stellen.ch and topjobs.ch now all belong to jobs.ch, which also holds a 49 per cent stake in the leading Austrian provider karriere.at.

22 Excerpt from the Annual Report 2012 Since the beginning of 2012, Newsnet – as well as including the news platforms of baslerzeitung.ch, bernerzeitung.ch, derbund.ch and tagesanzeiger.ch – has also included the news portals of 24heures.ch, lematin.ch and tdg.ch in French-speaking Switzerland. This means that, for the first time, advertising clients can target both linguistic regions through one booking. In terms of content, new additions include a bilingual political blog. This enables media professionals, politicians and experts to enter into a dialogue with readers in both French and German-speaking areas. User numbers and sales developed positively during the reporting year, but the expectations in terms of commercialisation were not able to be met. The high level of investment needed in the editorial team and in sales pro- motion contributed to a loss.

The news portal lessentiel.lu increased its advertising sales during the past year and generated positive income for the year as a whole for the first time. The user figures for lessentiel.lu increased by more than one third over the reporting period.

The small ads portal piazza.ch was completely redesigned at the end of last year and also separated from the 20 Minuten media network. Since then, piazza.ch has managed to position itself as an independent brand again. High levels of investment in what is a fiercely competitive market for small ads resulted in a loss being recorded for the reporting period.

The leading Swiss directory platform search.ch, operated jointly by Tamedia and Swiss Post, achieved a major milestone in the history of Swiss internet usage last year. For the first time in Switzerland, more than 2.1 million people visited a single website in the space of one month. The sales team was expanded further during 2012, again generating a con- siderable increase in sales but, as expected, with a negative impact on income.

The dating platform swissfriends.ch recorded stable sales and income. At the end of the reporting period Tamedia decided to cease its involvement with swissfriends.ch for strategic reasons, handing the operation over to the platform’s managing director.

The nightlife platform tilllate.com, which forms part of the 20 Minuten media network, heavily expanded its editorial reporting during 2012 and also launched a new iPhone app. Mobile use of the platform subsequently grew significantly. Compared with the previous year, user numbers were up by almost 60 per cent, and the platform was also able to expand its leading market position. Sales developed slightly less well than expected.

Revenues (operating revenues) from third parties recorded by the Digital business division rose by 7.1 per cent in 2012 to CHF 147.8 million (previous year: CHF 138.0 million). Fac- tors contributing to sales growth included the first-time consolidation of jobs.ch and the development of the search.ch directory platform. High levels of investment in the further development of digital marketplaces and news platforms and the unsatisfactory development of the online advertising market placed a burden on operating income before depreciation and amortisation (EBITDA), which duly fell by 52.8 per cent to CHF 11.7 million (2011: CHF 24.8 million). The EBITDA margin, at 7.9 per cent, was significantly down on the previous year (17.2 per cent).

Excerpt from the Annual Report 2012 23 Segment reporting in overview

Reach

Websites NET-Metrix-Profile 1 NET-Metrix-Profile 1 Change 2012-2 2011-2

20 Minuten Online 1 896 000 1 463 000 29.6% 20minuten.ch 1 532 000 1 165 000 31.5% 20minutes.ch 487 000 282 000 72.7% tio.ch 153 000 111 000 37.8% Bilan 28 000 18 000 55.6% fuw.ch 33 000 22 000 50.0% homegate.ch 868 000 701 000 23.8% lessentiel.lu 2 469 526 354 654 32.4% Newsnet Bern 377 000 304 000 24.0% bernerzeitung.ch 276 000 245 000 12.7% derbund.ch 170 000 109 000 56.0% Newsnet WCH 555 000 3 24 heures.ch 264 000 233 000 13.3% LeMatin.ch 343 000 318 000 7.9% tdg.ch 255 000 209 000 22.0% PoolFéminin 208 000 3 annabelle.ch 82 000 81 000 1.2% femina.ch 72 000 65 000 10.8% schweizerfamilie.ch 71 000 49 000 44.9% search.ch 2 063 000 1 704 000 21.1% sonntagszeitung.ch 76 000 57 000 33.3% tagesanzeiger.ch 893 000 737 000 21.2% tilllate.ch 332 000 209 000 58.9%

Source: NET-Metrix AG, NET-Metrix-Profile Unique User (persons) per month 1 Survey period from 1 April to 30 June of the respective year 2 Survey by CIM metriweb or CIM Spring from November 2012 3 First survey

24 Excerpt from the Annual Report 2012 Exhibit 1 Revenues third parties by segment

in CHF mill. 2011 2012

1225

1117 1050 1052

875

700

525 532 484 447 420 350

175 138 148

Print Regional Print National Digital Total

Exhibit 2 EBITDA by segment

in CHF mill. 2011 2012

245 238

210 203

175

140

115 105 98 95 97

35 25 12 0

Print Regional Print National Digital Total

Excerpt from the Annual Report 2012 25 Financial reporting

Financial overview

Accounting standards The revised standards (IFRS) IAS 12 “Income Taxes” (amended) and IFRS 7 “Financial Instruments: Disclosures” (amended) were to be applied for the first time in the 2012 financial year. Their first-time application did not lead to any significant changes in the consolidation and measurement principles or in the net assets and earnings position. The new and revised standards and interpretations to be applied to the 2013 consolidated financial statements are not being applied earlier than required. Based on an assessment of these standards, the following influencing factors should be considered in particular: –IAS 19 “Employee Benefits” (amended) The changes to IAS 19 “Employee Benefits” mean that the expected return on plan assets is no longer calculated on the basis of an estimated rate of return on assets. Instead, the discount rate is now used to calculate the net present value of obligations under defined benefit plans. This means that net plan liabilities/net plan assets are now only subject to interest at the discount rate. Based on an assessment as of 31 December 2012, Tame- dia estimates that retrospective application of this method with effect from 1 January 2012 results in personnel expense that is CHF 1.3 million higher and net financial return that is some CHF 14.2 million lower than the figure disclosed as of 31 December 2012. Additionally, equity as of 31 December 2012 (without taking taxes into account) is increased by CHF 12.8 million due to past service cost not yet recognised. –IFRS 11 “Joint Arrangements” Under the new standard, proportionate consolidation, as currently applied, is no longer permitted. Companies previously subject to proportionate consolidation will now be included at their pro rata equity values as “Investments in associated companies / Joint ventures”, and the share of net income will be reported net as “Share of net income of associated companies / Joint ventures”. Tamedia expects the application of this new standard to result in revenues for 2012 being approximately CHF 34.3 million lower compared with the figures published as of 31 December 2012, with EBITDA down by CHF 2.6 million and EBIT some CHF 1.8 million lower. No effect on net income is expected.

Change in presentation / restatement of prior year figures It is part of Tamedia’s business strategy to acquire non-controlling interests in companies with an economic future before proceeding to actively support and promote the development of these companies in cooperation with the other shareholders. If a company merger takes place over several stages (step up acquisition), shares held to date in an associated company are revalued at their fair value at the time of control being passed and the resulting gain or loss is recognised in the income statement. It is possible that an associated company might not develop as planned, resulting in the need for an impairment. In the interests of a transparent and meaningful accounting, any fair value adjustments pursuant to IFRS, in either a successful or an unsuccessful case, should be included in other operating income. For this reason, Tamedia has decided that any revaluation gains or losses in respect of step up acquisitions will in future be disclosed in other operating revenues. As a result of the change in presentation, the gain posted in financial income in 2011 was reclassified from revaluation gains.

26 Excerpt from the Annual Report 2012 Exhibit 3 Operating revenues

in CHF mill. 2011 2012

1117 1050 1052 1019 962 900

750

600

450

300

150

55 54 44 36 0

Media Printing Other operating Total operating revenues revenues revenues revenues

Changes in the group of consolidated companies

Acquisitions With effect from 30 November 2012, Tamedia AG and the Ringier media house acquired a 100 per cent stake in jobs.ch Holding AG. Tamedia and Ringier will each hold a 50 per cent share in the company. With retrospective effect from 1 January 2013, Tamedia will incor- porate its online job advertisement subsidiary Jobup AG into the partnership. Tamedia and Ringier have agreed on a control option that enables Tamedia to carry out its consolidation pursuant to IFRS. On 1 October 2012 Tamedia AG acquired a further 20 per cent share in FashionFriends AG, increasing its holding from 45 per cent to 65 per cent. This increase in its holding gives Tamedia overall control of FashionFriends AG, which has been included in the group of consolidated companies since 1 October 2012. Other smaller acquisitions during the 2012 financial year included the business publication Bilan, the magazine Tribune des Arts and the Langenthaler Tagblatt newspaper. Further details on these transactions can be found in Note 1 of the Notes to the consolidated financial statements.

Excerpt from the Annual Report 2012 27 Financial reporting

Operating expenses Exhibit 4 in CHF mill. 2011 2012

1050

900 880 849

750

600

450 415 404

300 288 279

177 150 166

Costs of material Personnel Other operating Total operating and services expenses expenses expenses

Disposal of consolidated companies The TV activities TeleBärn and TeleZüri were sold to AZ Medien AG with effect from 4 Janu- ary 2012. At the same time, Tamedia sold its 100 per cent stake in Belcom AG, the marketing organisation in which the sales teams of Radio 24 and TeleZüri are bundled, to AZ Medien AG. The radio broadcaster Capital FM was sold to Zürichsee Media AG with effect from 27 April 2012, and Radio 24 AG was sold to BT Holding AG with effect from 12 July 2012. On 30 September 2012 Tamedia sold its investment in Terre & Nature SA, representing a 98 per cent stake, to Multimedia Gassmann AG. The sale of the 49 per cent stake in Schweizer Bauer to Ökonomische und Gemeinnützige Gesellschaft des Kantons Bern (OGG) took place on 12 December 2012.

Revenues (operating revenues) Tamedia’s revenues (operating revenues) fell by 5.8 per cent or CHF 64.8 million to CHF 1,052.4 million. While changes in the group of consolidated companies contributed to an increase in revenues of CHF 8.8 million, existing activities resulted in a drop of CHF 73.6 million. Further information on revenues can be found in the segment reporting for each business division. In April 2011 Tamedia decided to end its involvement in radio and TV broadcasting, as well as in specialist mobile and agricultural media. Until their disposal, these activities were reported as discontinued operations. Discontinued operations generated revenues of CHF 13.2 million in 2012 (previous year: CHF 61.8 million). As of 31 December 2012 there were no further discontinued operations.

28 Excerpt from the Annual Report 2012 Exhibit 5 Operating income before depreciation and amortisation (EBITDA)

in CHF mill. 2011 2012

1225

1117 1050 1052

880 875 849

700

525

350

238 203 175

0 Operating income Operating Operating before depreciation revenues expenses and amortisation (EBITDA)

Operating income before depreciation and amortisation (EBITDA) Operating income before depreciation and amortisation (EBITDA) decreased by CHF 34.3 million or 14.4 per cent to CHF 203.4 million. The EBITDA margin fell from 21.3 per cent in the previous year to 19.3 per cent in 2012. The separately disclosed discontinued operations show a profit of CHF 0.8 million at the EBITDA level (previous year: CHF 10.2 million). Operating income (EBIT) was down by 20.9 per cent or CHF 37.8 million to CHF 143.0 million, while the EBITDA margin fell from 16.2 per cent in the previous year to 13.6 per cent.

Net income The reported net income for 2012 of CHF 152.0 million was 15.0 per cent or CHF 26.8 million below the previous year’s figure of CHF 178.8 million. Whilst associated companies contributed a profit of CHF 6.9 million in the previous year, they accounted for a CHF 4.0 million share of net income during the year under review. Compared with the previous year, the 2012 figure no longer included the holding in Epsilon SA, which was sold in 2011. The rest of the change was largely attributable to the general deterioration in economic conditions. The financial income grew by CHF 2.3 million to CHF 30.2 million. Net financial income resulting from the application of IAS 19 declined by CHF 5.1 million to CHF 12.8 million in the year under review. The adjustment of CHF 18.1 million (previous year: CHF 10.6 million) to the expected final instalment of the purchase price for Edipresse Suisse resulted in an increase in other financial income. Income from the disposal of investments is attributable to the sale of various small investments. Exchange rate gains were down slightly, while there was a decline in interest costs as a result of the repayment in the first half of the year of the purchase price due in connection with the acquisition of Edipresse Suisse.

Excerpt from the Annual Report 2012 29 Financial reporting

Balance sheet Exhibit 6 in CHF mill. 2011 2012

2100 2081

1800 1756 1741

1500 1331 1200 1188

956 900 893 785

600

410 300 325

Current assets Non-current assets Balance sheet total Liabilities Equity

The effective tax rate increased from 17.9 per cent to 22.3 per cent. Income taxes incurred in prior periods increased in 2012 due primarily to the offsetting for tax purposes of a previously written down investments. The unrecognised deferred tax assets on tax loss carryforwards are based on the assumption that for incurred losses the earnings position of the companies in question does not currently make realisation possible. The impact of deductions for investments and other non-taxable income fell considerably in 2012. This can be explained in particular by substantial write-downs, under commercial law, of investment carrying amounts (without any deferred tax effects) 2011, which significantly reduced the tax expense during the previous year. This one-off effect was partly offset in 2012, as these investments were sold during the current year, resulting in expenses that were not deductible for tax purposes from the perspective of consolidation.

Balance sheet and shareholders’ equity Total assets increased by CHF 339.9 million, rising from CHF 1,741.0 million to CHF 2,080.9 million. Shareholders’ equity increased by CHF 232.6 million to CHF 1,188.3 million. Contributory factors, in addition to the income level achieved, included the rise of CHF 15.9 million in non-controlling interests in equity to CHF 184.3 million. These also increased by CHF 170.4 million as a result of the acquisition of jobs.ch Holding AG, in which Tamedia and the Ringier media house each hold a 50 per cent stake. Despite the good performance of employee benefit plan assets in 2012, the actuarial changes arising from the application of IAS 19 resulted in a net actuarial loss of CHF 30.2 million (after deferred taxes) caused by a further reduction in the discount rate. This was recognised in the statement of comprehensive income. An actuarial loss of CHF 68.4 million was also reported for the previous year. CHF 59.5 million (a dividend of CHF 5.75 per share) was distributed to the shareholders of Tamedia AG from the capital contribution reserves. The company’s equity ratio increased from 54.9 per cent to 57.1 per cent.

30 Excerpt from the Annual Report 2012 Exhibit 7 Changes in equity

in CHF mill. 2011 2012

250 233

200 172 150 121 113 112 100

50 31 11 0 – 1 –2 –50 –42 –62 –100

Total comprehensive Changes in Shares to be Other changes Changes income Dividends paid group companies delivered in equity in equity

The current assets of continuing operations decreased by CHF 6.6 million to CHF 316.0 million. Cash and cash equivalents fell by CHF 2.9 million to CHF 111.8 million. Without the first-time full consolidation of jobs.ch Holding AG, the fall would have been much greater. The first-time consolidation of jobs.ch Holding AG and of FashionFriends AG resulted in an increase in trade accounts receivable and inventories. Assets held for sale decreased by a total of CHF 78.7 million to CHF 8.9 million. This can be attributed to the sale of radio and TV broadcasters and specialist media (see section on Revenues) and also to the sale in 2012 of a property included during the previous year. The increase of CHF 425.2 million or 32.0 per cent in non-current assets was mainly due to the increase in intangible assets. Changes in the group of consolidated companies resulted in an increase of CHF 0.9 million in property, plant and equipment. Investments of CHF 18.0 million in property, plant and equipment were offset by depreciation and amortisation of continuing operations of CHF 28.7 million. Investments in the equity of associated companies increased by a net CHF 10.8 million to CHF 104.5 million. The investments acquired in the associated companies Immostreet.ch SA and TicinOnline SA and the companies Karriere.at GmbH, Karriere.ch AG and x28 AG taken over in connection with the acquisition of jobs.ch Holding AG were recognised for the first time in 2012. The corresponding value of the investment in the associated company FashionFriends AG is no longer reported due to the latter’s full consolidation. Intangible assets increased by CHF 425.0 million, from CHF 849.2 million to CHF 1,274.2 million, with the increase primarily attributable to additions of CHF 452.6 million resulting from the change in the group of consolidated companies relating to publishing and brand rights as well as goodwill. In addition to the intangible assets of FashionFriends AG and jobs.ch, the additions to the group of consolidated companies comprise publishing and brand rights as well as goodwill arising from the acquisition of the activities of Bilan, Langenthaler Tagblatt and Tri- bune des Arts. Further details on these transactions can be found in Note 1 of the Notes to

Excerpt from the Annual Report 2012 31 Financial reporting

Cash flow Exhibit 8 in CHF mill. 2011 2012

225 180 191 150

75 62 74 30 0

–20 –16 –75 –62

–150 –115

–225 –206

Cash flow from Cash flow used in Cash flow used in Cash flow from Change in cash and operating activities investing activities financing activities discontinued operations cash equivalents

the consolidated financial statements. These additions were offset by current depreciation of CHF 28.6 million and goodwill impairment of CHF 2.3 million. No significant disposals of intangible assets were reported in the year under review. The current liabilities of continuing operations decreased by CHF 35.7 million to CHF 457.7 million. This fall can be attributed to current financial liabilities and trade accounts payable, which were down by CHF 69.1 million and CHF 11.8 million respectively, while the other items increased as a result of changes to the group of consolidated companies. Liabilities associated with assets held for sale fell by CHF 12.7 million to CHF 0.4 million. This is mainly attributable to the sale of radio and TV broadcasters and specialist media (see section on Disposal of consolidated companies). They currently include deferred tax liabilities covering the taxes expected in conjunction with the disposal of properties available for sale. Non-current liabilities increased by CHF 155.8 million to CHF 434.4 million. The increase of CHF 108.2 million in non-current financial liabilities to CHF 198.3 million stems mainly from the shares due over the long term to finance the acquisition of job.ch Holding AG. The rise in non-current loans payable to third parties resulted from the first- time inclusion of jobs.ch Holding AG. The decline in other current and non-current financial liabilities is attributable to the adjustment and repayment of the purchase price due for the acquisition of Edipresse Suisse. The change in the group of consolidated companies was the main factor responsible for the rise of CHF 26.7 million in deferred tax liabilities to CHF 134.5 million. Employee benefit assets under IAS 19 fell by CHF 20.4 million to CHF 92.5 million as a result of actuarial losses.

32 Excerpt from the Annual Report 2012 Multi-year comparison

Multi-year comparison

2012 2011 2010 2009 2008

Operating revenues CHF mill. 1 052.4 1 117.2 745.0 749.5 890.1 Growth –5.8% 50.0% –0.6% –15.8% 19.8% Operating income before depreciation and amortisation (EBITDA) CHF mill. 203.4 237.7 145.7 90.2 168.1 Growth –14.4% 63.1% 61.6% –46.3% 5.2% Margin 1 19.3% 21.3% 19.6% 12.0% 18.9% Net income (loss) of continuing operations CHF mill. 137.7 177.1 109.4 51.0 124.5 Growth –22.2% 61.8% 114.5% –59.0% –23.3% Margin 1 13.1% 15.8% 14.7% 6.8% 14.0%

Headcount (average) 2 Number 3 360 3 301 2 164 2 339 2 452 Operating revenues per employee CHF 000 313.2 338.4 344.3 320.4 363.0

Current assets CHF mill. 324.9 410.2 243.5 303.9 270.6 Non-current assets CHF mill. 1 756.0 1 330.8 990.0 841.1 828.1 Total assets CHF mill. 2 080.9 1 741.0 1 233.6 1 145.0 1 098.7 Liabilities CHF mill. 892.6 785.2 389.8 334.6 351.2 Equity CHF mill. 1 188.3 955.8 843.7 810.3 747.5

Cash flow from (used in) operating activities CHF mill. 190.6 179.8 185.3 62.6 123.3 Cash flow from (used in) investment activities CHF mill. (206.2) (20.2) (243.4) (2.2) (62.8) Cash flow after investing activities CHF mill. (15.6) 159.6 (58.1) 60.4 60.5 Cash flow from (used in) financing activities CHF mill. (62.3) (114.9) (25.4) (43.8) (71.9) Cash flow from (used in) discontinued operations CHF mill. 61.8 29.8 24.0 8.6 12.4 Change in cash and cash equivalents CHF mill. (16.1) 74.3 (60.1) 25.3 1.3

Return on equity 3 12.8% 18.7% 13.1% 5.8% 14.1% Equity ratio 4 57.1% 54.9% 68.4% 70.8% 68.0% Internal financing ratio of net investment 5 92.4% 888.9% 76.1% 2907.9% 196.2% Quick ratio II 6 67.0% 64.3% 70.2% 101.3% 87.6% Debt factor 7 x 3.1 2.6 0.9 1.1 0.9

1 As a percentage of operating revenues 2 Headcount in continuing operations 3 Net income (loss) including non-controlling interests to shareholders‘ equity at year-end 4 Equity to total assets 5 Cash flow from (used in) operating activities to cash flow from (used in) investment activities 6 Current assets excluding inventories to current liabilities (of continuing operations) 7 Net debt (liabilities less current assets excluding inventories) to cash flow from operating activities

Excerpt from the Annual Report 2012 33 Information for investors

Information for investors

Share price development from 3 January 2007 to 15 February 2013

in CHF 2006 2007 2008 2009 2010 2011 2012 2013

p Tamedia N p Swiss Performance Price adapted Source: Thomson Reuters Datastream

Share price in CHF 2012 2011 2010 2009 2008

High 116.90 144.90 128.00 87.50 150.00 Low 96.00 102.40 71.75 40.00 49.20 Year-end 102.70 116.50 124.10 75.50 50.00

Market capitalisation in CHF mill. 2012 2011 2010 2009 2008

High 1 239 1 536 1 357 928 1 590 Low 1 018 1 085 761 424 522 Year-end 1 089 1 235 1 315 800 530

Financial calendar Annual General Meeting 26 April 2013 Half-year report 22 August 2013

34 Excerpt from the Annual Report 2012 Key figures per share in CHF 2012 2011 2010 2009 2008

Net income (loss) per share (undiluted) 14.54 16.82 10.61 4.48 10.72 Net income (loss) per share (diluted) 14.52 16.80 10.61 4.48 10.72 EBIT per share 13.51 17.08 10.90 4.84 12.61 EBITDA per share 19.21 22.45 14.02 8.61 15.86 Free cash flow per share (1.47) 15.08 (5.59) 5.77 5.71 Shareholders’ equity per share 112.24 90.29 81.14 7.34 70.54 Dividends per share 4.50 1 5.75 4.00 1.50 3.00 Dividend pay-out rate 2 34.6% 34.4% 38.7% 30.8% 25.5% Dividend yield 3 4.4% 4.9% 3.2% 2.0% 6.0% Price/earnings ratio 3 x 7.1 6.9 11.7 16.9 4.7 Price to EBIT ratio 3 x 7.6 6.8 11.4 15.6 4.0 Price to EBITDA ratio 3 x 5.3 5.2 8.9 8.8 3.2 Price to sales ratio 3 x 1.0 1.1 1.7 1.1 0.6 Price to free cash flow ratio 3 x (69.7) 7.7 (22.2) 13.1 8.8 Price to equity ratio 3 x 0.9 1.3 1.5 10.3 0.7

1 Proposed appropriation of profit by the Board of Directors 2 Based on net income (loss) of continuing operations 3 Based on year-end price

Capital structure The share capital of CHF 106 million is divided into 10,600,000 registered shares at a par value of CHF 10 each. Of these, 600,000 shares originated from a capital increase carried out in October 2007 as part of the acquisition of Espace Media Groupe. There is no autho- rised or conditional capital. The company holds treasury shares for profit participation programmes as per Notes 32, 44 and 45. A binding shareholders’ agreement is in place for 67.00 per cent of the shares. The sig- natories to the agreement currently own 71.80 per cent of the shares.

Appropriation of profit Tamedia pursues a results-based distribution policy. As a rule, 35 to 45 per cent of profit is distributed in the form of dividends.

Investor Relations Tamedia AG Christoph Zimmer Head of Corporate Communications Werdstrasse 21 8021 Zurich, Switzerland Phone: +41 (0) 44 248 41 00 Fax: +41 (0) 44 248 50 26 E-mail: [email protected]

Excerpt from the Annual Report 2012 35 Tamedia Group

Tamedia Group

Consolidated income statement in CHF 000 Note 2012 2011 1

Media revenues 4 962 439 1 018 549 Printing revenues 5 54 371 55 125 Other operating revenues 6 35 587 43 517 Operating revenues 1 052 397 1 117 192 Costs of material and services 7 (165 654) (176 662) Personnel expenses 8 (404 047) (415 328) Other operating expenses 9 (279 338) (287 533) Operating income before depreciation and amortisation (EBITDA) 203 358 237 669 Depreciation and amortisation 10 (60 338) (56 825) Operating income (EBIT) 143 020 180 843 Share of net income (loss) of associated companies 11 4 010 6 943 Financial income 12 36 496 41 074 Financial expense 12 (6 256) (13 164) Income before taxes 177 270 215 696 Income taxes 13 (39 543) (38 634) Net income (loss) of continuing operations 137 727 177 061 Discontinued operations 15 14 305 1 737 Net income (loss) 152 031 178 798 of which Attributable to Tamedia shareholders 153 916 178 045 Attributable to non-controlling interests 16 (1 885) 754

1 Tamedia has decided to disclose any revaluation gains in the case of step up acquisitions under other operating revenues. The prior year’s figures have been adjusted accordingly. Further explanations can be found in the Consolidation principles.

36 Excerpt from the Annual Report 2012 Net income per share in CHF Note 2012 2011

Net income (loss) per share (undiluted) 17 14.54 16.82 Net income (loss) per share (diluted) 17 14.52 16.80 Net income (loss) of continuing operations per share (undiluted) 17 13.19 16.66 Net income (loss) of continuing operations per share (diluted) 17 13.17 16.64

Excerpt from the Annual Report 2012 37 Tamedia Group

Consolidated statement of comprehensive income in CHF 000 Note 2012 2011

Net income 152 031 178 798 Value fluctuation of hedges 39 (1 648) 2 937 Actuarial gains/(losses) IAS 19 23 (38 856) (87 692) Currency translation differences 15 45 Taxes on other comprehensive income 9 011 19 276 Other comprehensive income (31 480) (65 434)

Total comprehensive income 120 552 113 364 of which Attributable to Tamedia shareholders 122 437 112 611 Attributable to non-controlling interests (1 885) 754

38 Excerpt from the Annual Report 2012 Consolidated balance sheet in CHF 000 as of 31 December Note 2012 2011

Cash and cash equivalents 111 751 114 615 Current financial assets 882 2 012 Trade accounts receivable 18 166 876 161 622 Current financial receivables 74 353 Current tax assets 1 415 6 213 Other current receivables 13 135 11 651 Accrued income and prepaid expenses 12 582 20 690 Inventories 19 9 292 5 431 Current assets of continuing operations 316 006 322 586 Assets held for sale 15 8 898 87 598 Current assets 324 904 410 184 Property, plant and equipment 20 363 068 373 686 Investments in associated companies 11 104 477 93 692 Employee benefit plan assets as per IAS 19 23 – 2 308 Other non-current financial assets 22 8 843 8 046 Deferred tax assets 14 5 432 3 840 Intangible assets 24/25 1 274 197 849 227 Non-current assets 1 756 018 1 330 800 Total assets 2 080 922 1 740 983

Current financial liabilities 26 75 518 144 633 Trade accounts payable 27 51 836 63 599 Current taxes payable 33 436 20 343 Other current liabilities 28 35 751 26 843 Deferred revenues and accrued liabilities 29 257 724 234 463 Current provisions 30 3 473 3 597 Current liabilities of continuing operations 457 739 493 479 Liabilities associated with assets held for sale 15 415 13 100 Current liabilities 458 154 506 579 Non-current financial liabilities 26 198 264 90 104 Employee benefit obligations as per IAS 19 23 92 536 72 156 Deferred tax liabilities 14 134 485 107 823 Non-current provisions 30 9 144 8 539 Non-current liabilities 434 429 278 622 Total liabilities 892 583 785 201 Share capital 31 106 000 106 000 Treasury shares 32 (18 250) (18 618) Reserves 916 333 852 503 Equity, attributable to Tamedia shareholders 1 004 083 939 885 Equity, attributable to non-controlling interests 184 256 15 898 Equity 1 188 339 955 783 Total liabilities and shareholders’ equity 2 080 922 1 740 983

Excerpt from the Annual Report 2012 39 Tamedia Group

Consolidated cash flow statement in CHF 000 2012 2011

Direct method Receipts from products and services sold 1 035 180 1 089 912 Personnel expense (406 655) (409 402) Expenditures for material and services received (421 736) (462 499) Cash flow from (used in) operating activities 206 790 218 011 Dividends from associated companies 9 022 7 806 Interest paid (1 486) (2 601) Interest received 430 294 Other financial income 42 601 Income taxes paid (24 225) (44 298) Cash flow from (used in) operating activities 1 190 572 179 813

Investment in property, plant and equipment (17 992) (37 770) Sale of property, plant and equipment 730 1 333 Investments in consolidated companies (173 868) 19 486 Disposals of consolidated companies – 3 616 Investments in associated companies (5 770) (12 699) Disposals of investments in associated companies 129 12 085 Investment in other financial assets (6 661) (2 829) Sale of other financial assets 807 2 230 Investments in intangible assets (3 536) (5 682) Cash flow from (used in) investing activities 1 (206 161) (20 229) Cash flow after investing activities (15 590) 159 584

Dividends paid to Tamedia shareholders (59 489) (41 637) Increase in current financial liabilities 65 006 79 834 Decrease in current financial liabilities (212 494) (148 177) Increase in non-current financial liabilities 191 323 631 Decrease in non-current financial liabilities (43 000) (770) Increase/(decrease) in other non-current liabilities (1 529) – (Purchase)/sale of treasury shares – (3 458) Increase/(decrease) of non-controlling interests (2 083) (1 329) Cash flow from (used in) financing activities 1 (62 266) (114 906) Cash flow from discontinued operations 61 790 29 842 Impact of currency translation (28) (191) Change in cash and cash equivalents (16 093) 74 329

Cash and cash equivalents as of 1 January 127 844 53 515 Cash and cash equivalents as of 31 December 111 751 114 615 Cash and cash equivalents of discontinued operations as of 31 December – 13 229 Change in cash and cash equivalents (16 093) 74 329

1 The figures relate to continuing operations.

40 Excerpt from the Annual Report 2012 Changes in equity in CHF 000 Share capital Treasury shares Currency Reserves Equity, Equity, Equity translation attributable attributable to differences to Tamedia non-controlling shareholders interests

As of 31 December 2010 106 000 (15 256) 723 747 733 839 200 4 540 843 740

Net income (loss) – – – 178 045 178 045 754 178 799 Value fluctuation of hedges – – – 2 937 2 937 – 2 937 Actuarial gains/(losses) IAS 19 – – – (87 692) (87 692) – (87 692) Currency translation differences – –45–45 – 45 Taxes on other comprehensive income – – – 19 276 19 276 – 19 276 Total comprehensive income – – 45 112 566 112 611 754 113 365 Dividends paid – – – (41 342) (41 342) (295) (41 637) Change in the group of consolidated companies – –––– 10 899 10 899 Shares to be delivered 1 – – – 31 025 31 026 – 31 026 Share-based payments – – – 1 753 1 753 – 1 753 (Purchase)/sale of treasury shares – (3 362) – – (3 362) – (3 362) As of 31 December 2011 106 000 (18 618) 768 851 735 939 885 15 898 955 783

Net income (loss) – – – 153 916 153 916 (1 885) 152 031 Value fluctuation of hedges – – – (1 649) (1 649) – (1 649) Actuarial gains/(losses) IAS 19 – – – (38 856) (38 856) – (38 856) Currency translation differences – –15–15 – 15 Taxes on other comprehensive income – – – 9 011 9 011 – 9 011 Total comprehensive income – – 15 122 422 122 437 (1 885) 120 552 Dividends paid – – – (59 489) (59 489) (2 083) (61 572) Change in the group of consolidated companies – –––– 172 325 172 325 Contractual obligations to purchase own equity instruments/non-controlling interests – – – (780) (780) – (780) Share-based payments – – – 1 663 1 663 – 1 663 (Purchase)/sale of treasury shares – 368 – – 368 – 368 As of 31 December 2012 106 000 (18 250) 783 915 551 1 004 083 184 256 1 188 339

1 The purchase price for the remaining 49.9 per cent of the Edipresse Suisse capital includes 250,000 shares of Tamedia AG. The value of these shares has been determined at the time of the acquisition at CHF 31.0 million on the basis of the share price at 31 December 2010 and was directly recognised in shareholders’ equity (see also Note 1).

Excerpt from the Annual Report 2012 41 Tamedia Group

Investments The Group companies of Tamedia as of 31 December 2012 were as follows:

Name Domicile Currency Share capital Business Consolidation Share of Share of in CHF 000 division method Group Group voting capital 2012 rights 2012

Tamedia AG Zurich CHF 106 000 R/N/D V – – 20 Minuten AG Zurich CHF 5 000 N/D V 100.0% 100.0% 20 minuti Ticino SA Lugano CHF 300 N/D Q 50.0% 50.0% Car4you Schweiz AG Zurich CHF 1 200 D V 100.0% 100.0% Comfriends SA Lausanne CHF 1 000 D V 100.0% 100.0% Doodle AG Zurich CHF 100 D E 49.0% 49.0% Edita SA Luxembourg EUR 50 N Q 50.0% 50.0% Espace Media AG Berne CHF 5 000 R V 100.0% 100.0% Büchler Grafino AG Berne CHF 9 900 R V 100.0% 100.0% Burgdorfer Tagblatt AG (in liquidation) Burgdorf CHF 82 N E 30.0% 30.0% Schaer Thun AG Thun CHF 2 250 R V 100.0% 100.0% Berner Oberland Medien AG Uetendorf CHF 500 R Q 50.0% 50.0% Thuner Amtsanzeiger 1 Thun CHF – R E 45.0% 45.0% FashionFriends AG Langenthal CHF 231 D V 65.0% 65.0% Glattaler AG Dübendorf CHF 100 R V 80.0% 80.0% Homegate AG Adliswil CHF 1 000 D V 90.0% 90.0% ImmoStreet.ch Lausanne CHF 700 D E 20.0% 20.0% Jobs.ch Holding AG Zurich CHF 18 746 D V 50.0% 50.0% Jobs.ch AG Zurich CHF 232 D V 50.0% 50.0% Stellen.com AG Zurich CHF 100 D V 50.0% 50.0% Karriere.at GmbH Linz EUR 40 D E 24.5% 24.5% Karriere.ch AG Zug CHF 200 D E 18.0% 18.0% x28 AG Thalwil CHF 100 D E 10.0% 10.0% Jobup AG Zurich CHF 100 D V 100.0% 100.0% Jobsuchmaschine AG Berne CHF 100 D E 49.0% 49.0% Newsnet 1 Zurich CHF – D V 81.3% 81.3% Olmero AG Opfikon CHF 208 D E 24.4% 24.4%

1 Sole proprietorship

Business division N = Print National R = Print Regional D = Digital

Consolidation and measurement methods V = Full consolidation Q = Proportionate consolidation E = Accounted for using the equity method

42 Excerpt from the Annual Report 2012 Name Domicile Currency Share capital Business Consolidation Share of Share of in CHF 000 division method Group Group voting capital 2012 rights 2012

Presse Publications SR S.A. Lausanne CHF 43 500 R V 100.0% 100.0% CIE Centre d’Impression SA Lausanne CHF 10 000 R V 100.0% 100.0% Tamedia Publications romandes SA Lausanne CHF 7 500 R V 100.0% 100.0% ER Publishing SA Lausanne CHF 2 000 R Q 50.0% 50.0% Le Temps SA Geneva CHF 5 000 R Q 46.2% 46.2% La Région Hebdo SA Yverdon-les-Bains CHF 100 R E 24.0% 24.0% Editions Le Régional SA Vevey CHF 482 R V 87.8% 87.8% LC Lausanne Cités SA Lausanne CHF 50 R Q 50.0% 50.0% Payot Naville Distribution SA Corminbœuf CHF 30 000 R E 35.0% 35.0% Point Prod’ SA Carouge CHF 133 R E 30.0% 30.0% Romandie Online SA, in liquidation Nyon CHF 250 D Q 50.0% 50.0% SA de la Tribune de Genève Geneva CHF 1 500 R V 100.0% 100.0% Société de Publications Nouvelles SPN SA Geneva CHF 1 000 R Q 50.0% 50.0% Virtual Network SA Nyon CHF 100 D E 20.0% 20.0% Search.ch AG Zug CHF 100 D V 75.0% 75.0% Schweizerische Depeschenagentur AG Berne CHF 2 000 N E 29.1% 29.1% Scoup AG Zurich CHF 60 D V 75.0% 75.0% SMD Schweizer Mediendatenbank AG Zurich CHF 900 N E 33.3% 33.3% Swissdox AG Zurich CHF 100 R E 33.3% 33.3% Tagblatt der Stadt Zürich AG Zurich CHF 200 R V 85.0% 85.0% Tages-Anzeiger Verlag AG Zurich CHF 100 R V 100.0% 100.0% TVtäglich 1 Zurich CHF – R Q 50.0% 50.0% Verlag Finanz und Wirtschaft AG Zurich CHF 1 000 N V 100.0% 100.0% Winner AG Zurich CHF 100 R V 100.0% 100.0% Zattoo Schweiz AG Zurich CHF 130 D E 24.5% 24.5% Ziegler Druck- und Verlags-AG Winterthur CHF 3 326 R E 20.0% 20.0% Zürcher Oberland Medien AG Wetzikon CHF 1 800 R E 37.6% 37.6% ZO Wochenzeitungen AG Wetzikon CHF 100 R E 37.6% 37.6% Zürcher Regionalzeitungen AG Stäfa CHF 100 R V 100.0% 100.0% DZO Druck Oetwil a.S. AG Oetwil a.S. CHF 5 000 R V 100.0% 100.0% Neue Bülacher Tagblatt AG Bülach CHF 200 R V 100.0% 100.0%

1 Sole proprietorship

Business division N = Print National R = Print Regional D = Digital

Consolidation and measurement methods V = Full consolidation Q = Proportionate consolidation E = Accounted for using the equity method

Explanations detailing the significant changes to the consolidated investments are provided in Note 1, and those to investments in associated companies in Note 11.

Excerpt from the Annual Report 2012 43 Tamedia Group

Principal shareholders

Name 2012 1 2011 1 2010 1

Dr. Severin Coninx, Berne 13.20% 13.20% 13.20% Rena Maya Coninx Supino, Zurich 12.95% 12.95% 12.95% Dr. Hans Heinrich Coninx, Küsnacht 11.93% 2 11.93% 11.93% Annette Coninx Kull, Wettswil a.A. 11.85% 3 11.85% 11.85% Ellermann Lawena Stiftung, FL-Vaduz 6.94% 6.94% 6.94% Ellermann Pyrit GmbH, Stuttgart, Germany 6.93% 6.93% 6.93% Ellermann Rappenstein Stiftung, FL-Vaduz 5.86% 5.86% 5.86% Other members of the shareholders’ agreement 2.15% 2.15% 2.15% Total members of the shareholders’ agreement 71.80% 71.80% 71.80%

Tweedy Browne Company LLC 4.53% 4.53% 4.52%

Regula Hauser-Coninx, Weggis 4.63% 4.63% 4.63%

Montalto Holding AG, Zug 1.83% 1.83% 1.83% Epicea Holding AG, Zug 1.42% 1.42% 1.42% Other members of the shareholders’ group 0.69% 0.69% 0.69% Total members of the shareholders’ group Reinhardt-Scherz 3.94% 3.94% 3.94%

1 The disclosures as of 31 December relate to the total of 10.6 million registered shares issued. 2 Of which rights of usufruct in relation to 393,234 registered shares owned by Martin Coninx (Männedorf), rights of usufruct in relation to 393,233 registered shares owned by Claudia Isabella Kaczynski-Coninx (Zollikon) and rights of usufruct in relation to 393,233 registered shares owned by Christoph Coninx (Schlieren). 3 Of which rights of usufruct in relation to 586,021 registered shares owned by Fabia Schulthess (Zurich) and rights of usufruct in relation to 586,022 registered shares owned by Andreas Schulthess (Wettswil).

44 Excerpt from the Annual Report 2012 Significant events after the balance sheet date

Purchase of MetroXpress Denmark SA As of the beginning of 2013 20 Minuten AG acquired from media houses Metro Interna- tional S.A. (formerly 51 per cent), A-Pressen and JP/Politikens Hus (formerly 24.5 per cent each), MetroXpress Denmark SA, which operates the free commuter newspapers MetroX- press and 24timer, as well as the associated news portals. The cost of the transaction amounted to CHF 20.0 million in cash, of which CHF 6.1 million related to the purchase of shares and CHF 13.9 million to the acquisition of loans. Assets of CHF 30.2 million and liabilities of CHF 24.1 million were acquired during the first-time consolidation with effect from 1 January 2013. In addition to cash and cash equivalents totalling CHF 1.5 million, assets comprise goodwill and intangible assets amounting to 81 per cent of total assets or CHF 24.5 million. Goodwill is assumed not to be deductible for tax purposes. Details of the first-time consolidation are based on provi- sional values and estimates.

45 Contacts Imprint

Contact Tamedia AG Werdstrasse 21 CH-8021 Zurich Phone +41 (0) 44 248 41 11 Web www.tamedia.ch E-mail [email protected]

Investor Relations Tamedia AG Christoph Zimmer Head of Corporate Communications Werdstrasse 21 CH-8021 Zurich Phone +41 (0) 44 248 41 00 E-mail [email protected]

Imprint Corporate Communications Tamedia (Project management) General Secretariat (Coordination with the Board) Nose Design AG, Zurich (Concept and Design) Karin Heer (Photography) MDD Management Digital Data AG, Lenzburg (Production) CLS Communication (Translation) Tamedia (Proofreading) galledia, Flawil (Printing)

Electronic versions available to download at: www.tamedia.ch, Investor Relations, Financial Reports

Please order your copy of the Annual Report from: Tamedia AG, Corporate Communications, Werdstrasse 21, CH-8021 Zurich, Phone +41 (0) 44 248 41 90, Fax +41 (0) 44 248 50 26, [email protected]