REAL ESTATE NEWS

2020 Media Kit For Over 17 Years Our Mission Has Remained The Same To empower real estate professionals with up-to-date news and information to stay informed

REAL ESTATE # (Source: Quantcast 2019) NEWS OUTLET Competitive set includes Inman AMIR KORANGY News, Crain’s, Bisnow and FOUNDER AND PUBLISHER, 1 Commercial Observer THE REAL DEAL 2 The Publication of Record for Celebrities

“Everyone’s always sending me articles “I enjoy The Real Deal. from The Real Deal. Best way to keep up with NY real estate. All my buddies, everything they announce.” Love the no-nonsense and the numbers/The Closings.”

ALEX RODRIGUEZ MARK CUBAN FORMER YANKEES PLAYER, AMERICAN BILLIONAIRE, CELEBRITY INVESTOR & ENTREPRENEUR FOUNDER, A-ROD CORP AND INVESTOR

3 The Publication of Record for the Industry

“Anything that happens in “The Real Deal is the first thing “The Real Deal is exactly that, The Real Deal, every broker, every I read in the morning. It is truly the the real deal. We make it a mandatory developer and every lender sees it. only source of everything read for our brokers. For people in the business, happening in the real estate business.” It’s our Wall Street Journal.” it’s must-see reading”

HOWARD LORBER PAM LIEBMAN RYAN SERHANT EXECUTIVE CHAIRMAN, CEO & PRESIDENT, FOUNDER, DOUGLASS ELLIMAN CORCORAN GROUP THE SERHANT TEAM

4 The Publication of Record for the Industry

“I look forward to my daily email from The Real Deal where I am able to “The Real Deal is the authority “The Real Deal is to be commended stay up to date with all the latest when it comes to for its reporting on the industry and real estate happenings New York real estate.” the market. Nothing else like it.” not only in Florida but also New York. No one does a better job.”

MAYI DE LA VEGA STEPHEN SIEGEL ROBERT KNAKAL FOUNDER & CEO, GLOBAL CHAIRMAN, CHAIRMAN, ONE SOTHEBY’S CB RICHARD ELLIS NY INVESTMENT INTERNATIONAL SALES REALTY CUSHMAN & WAKEFIELD

5 “The Wealthiest Audience” 60% / 40% On The Internet Male / Female

30% of our readers are high-net-worth individuals who have more discretionary 70% buying and decision-making power than our competition. Ages 25-54

30% HHI $150K+

(Data Source: Google Analytics and Quantcast) 6 2% The Real Audience 2% 4%

Ar

R c Insurance E h ite 4% Te La c c tu w h re We reach real estate professionals 5% Oth across the industry in different er sectors and at every level.

8% Construction & Development 49% Architects Residential RE E Brokers % ial R 12 merc Builders Com vices Commercial Construction 14% Financial Ser Developers & Banking Interior Designers Lending Residential 7 Reaching Millions of Real Estate Professionals Across Every Platform

Digital Social Newsletters Print Events 4M+ 2M+ 340K+ 300K+ 1.7M+ 150K 10K+ Monthly Unique Followers Subscribers Opens Readers Attendees visitors visitors per issue

(Source: Google Analytics) (Source: Hootsuite) (Source: Sailthru) (Source: Mitchell’s) (Source: Bizzabo)

EARNED JOURNALISM AWARDS FROM TOP ORGANIZATIONS SUCH AS NAREE (NATIONAL ASSOCIATION OF REAL ESTATE EDITORS), 50+ NEWSWOMAN’S CLUB OF NY, NYSSCPA (THE NEW YORK STATE SOCIETY OF CPAS) AND DEADLINE CLUB 8 Cross-Platform Marketing Opportunities

PRINT DIGITAL MEDIA EMAILS VIDEO

RANKINGS CONTENT SOCIAL EVENTS

9 Digital TheRealDeal.com MONTHLY SITE STATS: 2M+ Unique visitors 4M+ Total visitors 10M+ Page views 60% Mobile visits MONTHLY DEMOGRAPHICS: 60% Male 40% Female 70% Ages 25-54 30% Earn over $150K per year 10 Digital Display & High-Impact Media

Display units are offered both direct and BILLBOARD Reach a highly engaged audience and drive SUPER BILLBOARD programmatic on desktop and mobile 970 x 250 PX awareness through targeted and high-impact units. 1920 x 400 PX

MEDIUM RECTANGLE Geotargeting and contextual targeting also available. SKIN 300 x 250 PX Half-page portrait 720 x 2971 PX also available 300 x 600 PX MOBILE INTERMISSION 1242 x 2124 PX 11 Digital Programmatic Media

The Real Deal’s programmatic offering gives partners access to our audience at scale, with guaranteed rates and premium placements.

Inventory available via the top platforms such as GAM, AppNexus, Index Exchange, Rubicon and OpenX.

Standard display units Desktop Mobile: available on desktop and 300 x 250 300 x 250 mobile on homepage and 970 x 250 320 x 100 all article pages: 300 x 600 320 x 50

12 Digital Sponsored & Custom Content

Sponsored content on our site gets your brand story and message in front of millions of real estate professionals.

The Real Deal’s sponsored content campaigns are fully customized to meet your marketing goals. Content can be in the form of an article, post and/or video, and get the same promotion as our editorial content, such as homepage promotion, social posts, and newsletter integration. SPONSORED CONTENT No content? No problem. Leverage TRD Studio where our in-house team of writers and designers will bring your story to life through the lenses native to The Real Deal. CUSTOM VIDEO

13 Video Branded Video Distribution

Incorporate TRD’s platform in your brand video distribution strategy.

Guaranteed to reach millions of real estate professionals, partner videos are integrated within TRD’s own editorial video placements and channels.

Placement options include: • TRD’s home page premium video player inclusion • Social media promotions • Sponsored content post • Newsletter amplification

14 Print The National Issue

MARKETS: • • SOUTH FLORIDA CHICAGO • WESTCHESTER • LONG ISLAND • THE HAMPTONS • CONNECTICUT

The monthly issue covering all the news fit for print, from coast to coast

The Real Deal’s National issue has all 150K Readers the same hard-hitting journalism and per issue industry insights real estate professionals count on for their local regions - with a national twist.

PAGES SPECS WITH BLEED TEXT SAFETY AREA Two-page spread 21” x 14.5” 21.25” x 14.75” 20.75” x 14.25” Full-page 10.5” x 14.5” 10.75” x 14.75” 10.25” x 14.25” Half-page vertical 4.625” x 13.125” N/A N/A Half-page horizontal 9.5” x 6.75” N/A N/A

15 Print The Data Book

The annual round-up of the real estate industry’s data and statistics for New York City that makes its debut with the February NYC issue.

Two-page spread Full-page

Half-page horizontal

PAGES SPECS WITH BLEED TEXT SAFETY AREA Two-page spread 16.75” x 10.875” 17” x 11.125” N/A Full-page 8.375” x 10.875” 8.625” x 11.125” N/A Half-page horizontal 8” x 4.25” N/A N/A For Two-page spread: Please submit as two PDFs, a left and a right (See specs for full-page ad)

16 SIGN UP FOR OUR Email NEWSLETTERS HERE Newsletters & Dedicated

Our core audience of real estate professionals rely on 300K+ our newsletters for the most up-to-date information on Subscribers the market. Sponsorships give partners unique access to directly share their message with this audience.

OUR NEWSLETTERS INCLUDE:

Round-up of topics and news for NYC, THE DAILY South Florida, Los Angeles and Chicago

Curated stories for our national, Hamptons and New THE WEEKLY York Tri-State areas THE DAILY DIRT Subscriber-exclusive featuring a fresh story

FUTURE CITY Weekly lowdown on all things proptech

The numbers behind office leases, retail, TRD DATA sales and financing within the industry

17 Social Integration Opportunities

Ever fluid and informational, TRD’s social channels offer brands a wide array of integration opportunities directly within their newsfeeds, leveraging an editorially driven style of visual storytelling.

116K+ 105K+ 41K+

Facebook followers Instagram followers LinkedIn followers

79K+ 4K+ 340K+ Followers

Twitter followers YouTube followers 18 Events Virtual & Hybrid TRD TALKS LIVE SHOWCASE The Real Deal’s hybrid and virtual events convene professionals across all areas of Weekly October 22th, 2020 expertise, levels and geography to explore the Virtual Series Mara Wynwood, ever-changing landscape of real estate. Miami OPPORTUNITIES INCLUDE: 10K+ Attendees • Speaker and content integration Annually • Lead generation • Panel sponsorships FUTURE NYC • Exhibitor spaces CITY 2021 SHOWCASE • White label events th • Experiential activations February 21st - 23rd May 5 , 2021 Baha Mar, Metropolitan Bahamas Pavilion, SEE OUR EVENTS New York CALENDAR HERE

19 Let’s Connect. REAL ESTATE NEWS [email protected]

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