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Each Day, Talk.Show Producers Compete in a Race Against Time to Convince the Best, Brightest and Bizarrest People to Bare Their

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Each Day, Talk.Show Producers Compete in a Race Against Time to Convince the Best, Brightest and Bizarrest People to Bare Their WELCOMETO THE IUilGLE EACHDAY, TALK.SHOW PRODUCERS COMPETE IN A RACEAGAINST TIME TO CONVINCETHE BEST, BRIGHTEST AND BIZARRESTPEOPLE TO BARETHEIR DIRTYSECRETS IN FRONTOF MILLIONS.SOME HAVE A FEWDIRTY SECRETS OFTHEIR OWN. By Tom O'Neill . Photographs by David Rose ESSTHAN TTX/OWEEKS AFTER SHE REMOVED HER producer of The Montel Williams Shou. own breast implants with a disposable razor, "It's horrendousr" agrees Burt DuBrow, co-creator and Laura Thorpe of Bloomfield, N.M., was executive producer of Sally. booked to appear on The Maury Pouicb They know what they're talking about. The behind-the- Show. But before the Povich staff, or "the scenesworld of daytime talk has turned into a war zone. Maury people" (in daytime talk-show par- Tales of manipulation, misrepresentation,outright lying and lance),could get her out of her trailer park, Sally Jessy bribery are commonplace. Producers routinely steal guests Raphaelcoordinating producer Amy Rosenblumhad from competitors, luring them with offers of money, trips, Thorpe, her unemployedhusband and three kids on a even (according to one guest) the possibility of sex with plane to New York. That night, Rosenblumtreated the staffers. And with talk shows proliferating on a monthly family to an Easterdinner and then - a fatal mistake- left basis,it's not going to get better any time soon. them unattendedat their Manhattan hotel. The Maury \fhy the boom? For one thing, talk is cheap. ri7ith the aver- people tracked Thorpe down. Two mornings later, dazed ageshow costing about $5,000an episode(most of it for guest and disorientedbecause of her medicationand a spreading expenses),talk shows can be produced for chump change infection,under the guiseof Povich's"just wantingto talk compared with the cost of a daytime soap. In fact, no new to her," Thorpe was spirited out of her hotel lobby and soapshave been introduced on daytime TV in six years. "As into the Maury offices. one soap dies, another talk show blossoms," boasts Diane An hour later, Thorpe was in a new dress,under bright Rappoport, executive producer of Maury. And it's no coin- lights and onstagebefore a live studio audience- her fami- cidence.Talk shows offer many of the same thrills as soaps Iy nevereven knew shehad left the hotel. Incensed,theSally - sex, betrayals, villains and victims. "Viewers want to see peoplerefused to pay Thorpe'shotel bills or air fare home. real-life people instead of actressestalk about affairs," says Meanwhile,the Maury peoplesaid her woundswere "still Cathy Chermol, executive producer of The Jane Wbitney seeping,dirty and gross"and put her in a hospital- just as Shou. "lt fulfills the same needs." soonas she finished taping the show. "Shewas a horrible guestanyway," saysa Sallysource, "Tsrnry sECoNDs-BrNG! BANG!BooM! -AND I cAN TELL "and just for the record,she didn't rate." whether a guest is going to be any good," saysMary Duffy, \X/ith 17talk showscrowding the daytimeairwaves and an 33, supervising producer of.Montel Williams. She'sreflect- all-talkcable channel on the horizon,guests these days had ing on her 10 years in the industry from her office high betterrate. As producersscramble to fill their panelswith the above Times Square. "Ten years ago it was shocking to see 'OK, deliriouslydysfunctional and the momentarilyfamous, the a transsexualon television," shesays. "Now it's like, competitionfor guestshas reached such a frenzythat stories big deal.' Audiences are more demanding." The intense like Thorpe'sare becomingstandard operating procedure. redhead has just left a messagefor a former colleague at Producers,who for the most part havebeen colleagues at Sally, now producing Jane Whitney, demanding that he somepoint in their careers(the business is only slightlyless delay broadcasting a show that features a guest who has incestuousthan thefamilies it putson the air), havediscard- agreed to appear first on Montel. ed their unwritten codeof conduct, and in a new climate of Like many in the business, Duffy earned her chops at Sally fear,mistrust and deceptionare hardly speaking. and can even trace the beginning of a major upheaval in the "It getsvery, very ugly," saysMary Duffy, thesupervising industry to a specific show she produced there. "Oprah had 78.US FEBRUARY 1994 TALK, TALK, TALK: Pressure-cooker deadlines and the bruising battle for viewers mean daytime-talk producers do triple duty (clockwise from top leltll. Sally produc- er Rose Mary Henri cues an on-camera Raphael,while backstage, fellow "Sally personttAmy Rosenblum interviews prospective guests; Montei producer Mary Duffy whips up the studio audience with help from the host; Donahueproducer Pat McMillen in a pre-show huddle with the boss. Rudzki, is also crying. During a break she TElrYHRS [G0 1r mS SH0GrflilG whispers, "No matter how rnany times you read the story, when you actually hear it, you just lose it." T0sEE ITRffiSSilU[t 011 Speaking live from Yemen, via phone, with her family onstage in the studio, the guest is recounting in tearful detail her ilItilst0il,"|lilE PR||DUGER stYs.attempts to bring her children back from that country, where they were taken ille- lT'sulG,0t, BIG llHL" gally by her Yemeni ex-husband. It's a "ll0t heartbreaking story, a point driven home again and again and again by the showrs just come on the scene,"recalls Duffy, swiveling in her chair, "fol- insistent replay of the despondent mother's suicide attempts, ''We lowed by Maury, Montel and the others. It was like, have to captured on video in a Yemeni hotel room days earlier, after the come up with something different."' On a plane to Arizona for a failure of her first rescuemission. remote broadcast, her then boss, Burt DuBrow, asked what her Later, in her office, Frillici, a fortysomething former high school first show was going to be. teacher, recounts her arrival at Maury. "I tried to get into televi- "Mistresses," answeredDuffy with some satisfaction. sion 20 years ago, but they wouldn't hire women." So she taught "Oh?" he said. "And what will you do to make it go over the history instead and was a "talk-show addict" in her off hours. Five top? I7hat about the other side?" years ago, when her daughter enlistedher as a volunteer atalerry Shethought he was joking but soon realizedhe wasn't. He want- Lewis Telethon, Frillici discovered that television's gender barriers ed her to convince the cheated-on wife to face her nemesis on were gone. A couple of communications coursesand internships national television. "seventeen phone calls later I got her," says Iater, she landed a job at Sally. "This was my dream," says Frillici, the still-incredulous Duffy. "It was amazing television.One of our seatedat her desk. highest-rated shows ever, " "It was," saysDuBrow, "a helluva show.1' HEN HE LAUNCHED HIS SHOTr, POVICH LURED And the birth of a new genre: conflict television. DuBrow and Frillici from Sally for her ability to get the Duffy changed the course of talk w forever. Now there were fwo tough stories.Her biggestcoup to date sidesto every story (and, notes Duffy, a doubled workload). Soon was convincingMarilyn Beers,the mother all the shows fell into line with the I-caught-my-mother-in-bed-with- of the Long Island girl imprisonedin a my-boyfriend, my-husband-goes-to-gay-bars, everybody-I-have-a- dungeon beneaththe garageof a family baby-with-my-sister-has-a-baby-with-too shows. The last show was friend, to be on the show last year. "The biggestjoy of the Amy Rosenblum's baptism by fire at Sally: "They were cursing at story," saysFrillici, "was when they told me that a caravanof each other from the minute they came out, and I literally thought I cars from the other shows was following her on her way to do was going to get fired," recalls Rosenblum, 36. "Then I looked at us. To me, that's fair game,because it's a sport at that point." ''$fhoa, Mary Duffy, and she was like, great show!' " But ask her about her show's tactics in the implant-woman affair, andshe demurs. "It wasn'tmy show," shesays. *TiTHAT '!7AS UT THE FORMULA HAS ITS LIMITS. An industryinsider blames the greatdecline in civility on the unique to Sally becamemishmashed all over the entry of Povichinto the talk sweepstakes.The ex-anchorof A Cur- place,"says the 43-year-oldDuBrow. "All the rent Affair apparentlydidn't forget his bag of tricks when he left showsbegan to look the same."In the pastyear, Fox, "That's whenthe climatechanged," says Barry Poznick,24, Sally has moved away from the conflict a former associateproducer at Sally, now a producer at Joan approach."Maybe we crossedthe line," he con- Riuers,who handled- literally and figuratively- the implant cedes."'We were competingtoo much, and the word exploitation fiasco("She gave me herbreasts in a mayonnaisejar," hereveals, 'We've probably was here with us. got families too, you know. "over dinner"). "That's when it becameacceptable to be a little \7e haveto sleepat night." moreunderhanded." Duffy, who left Sally last year for a senior spot at Montel, is a Insidersarrange talk showsin "tiers," and Oprah owns the classicexample of the talk producer:tough, smart,warm when she top. rilfith an audienceof tt.z million, she'sway abovethe dirty has to be and single.Producers rarely havetime for dinner, let dealingson either coast.Just below, in the middle tier, are Sally alonefamilies. "You giveup a lot for this," shesays with a sigh. (5.7 million viewers),Donahue (5.5 million) and Geraldo (4.4 "It takesup your whole life." Justthen the phonerings. It's Rob million). The bottom tier, wheresuccess is measuredin yearson Dauber,the Jane producer she's battling with overthe guest."You the air, is occupied by Maury, Montel, Jenny Jones and Jerry know I trust you guys," saysDuffy to the producer she once Springer,each with three years on the air.
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