The Mindset for Wealth Attraction

Lee Milteer Interviews Dan Kennedy

By Lee Milteer www.milteer.com

About Lee Milteer

Lee Milteer has Appeared as an Expert Guest on:

Lee Milteer is an Internationally known and celebrated Entrepreneur, Visionary, Best Selling Author, Award winning Professional Speaker, TV Personality, and Intuitive Business Mentor. Lee provides business and success advice and resources to nearly 250,000 people around the world. She is the founder of the Millionaire Smarts® Coaching program which supplies coaching for other coaches and businesses. Lee is partners with GKIC (Glazer-Kennedy Insider Circle) and runs the Peak Performers Implementation coaching program for entrepreneurs. Lee hosted the America's Premier Experts TV Show, which was aired on NBC, CBS, ABC, and Fox Affiliates. Lee also hosts Untamed Success: Positive TV, a Monthly Web- Based TV Show. Lee speaks all over North America and Europe in Conventions, Private Companies, and Entrepreneurial and Niche Market Events.

As president of Lee Milteer, Inc., Career Development Strategists, she has counseled and trained over a million people in her speeches. Her presentations are so effective that organizations such as Walt Disney, AT&T, XEROX, IBM, Ford Motor Co., NASA, Federal Express, 3M, Sales & Marketing Executive International, plus hundreds of government agencies and scores of conventions, associations meetings, and Niche Market Events repeatedly retain her to inspire and motivate their audiences.

In her career, Lee Milteer has shared the platform with many well-known and famous personalities, such as: Dr. Phil, Tony Robbins, Dan Kennedy, Fred Smith from Federal Express, Brian Tracy, Jack Canfield, Mark Victor Hansen from the Chicken Soup book fame, the late Dr. Norman Vincent Peale , the late Og Mandino, the late Stephen Covey, the late Zig Ziglar, Bill Glazer, Dave Dee, Robert Cialdini, Ali Brown, Baeth Davis, T. Harv Eker, Coach Mike Ditka, Author John Bradshaw, Loral Langmeier, Les Brown, Wally "Famous" Amos, Larry Winget, economic & business trend forecaster Harry S. Dent Jr., Gene Simmons from KISS, Matt Furey, Dr. Gene Landrum, Nido Qubein, George Ross (Donald Trump's Chief negotiator who appeared on the TV show The Apprentice), Country Western Star and TV show Apprentice Winner John Rich, Ivanka Trump, TV News' Ted Koppel & Connie Chung, Movie Stars Jane Seymour, Lynn Redgrave & Marlo Thomas, TV's Superman Dean Cain, Chuck Norris, TV's Batman: Adam West, former two-time World Heavyweight Champion and Olympic gold medalist George Foreman, British singer-songwriter, composer, and record producer Sade, TV's Shark Tank Host Barbara Corcoran, TV Host Leeza Gibbons, Montel Williams, Sally Jesse Raphael, and Comedian Joan Rivers, and literally hundreds of other celebrated speakers, authors, and celebrities.

Lee has created and hosted educational programs airing on PBS and other cable networks throughout the U.S. and Canada. Her video seminars are distributed through the Mind Extension Universe (MEU) Network, reaching 350 of the top FORTUNE 500 companies and major universities. She has developed training films for Bell Telephone, the U.S. Navy, Dun & Bradstreet, the U.S. Air Force and many private companies, as well as hosting infomercials and TV commercials.

Lee is a recognized award Winning, best-selling audio and video author, whose products have been endorsed by Nightingale Conant, SyberVision, CareerTrack, and GKIC. Lee has written 10 books: Success Is An Inside Job, Spiritual Power Tools for Successful Selling and CO- Author of Reach Your Career Dreams, Walking with the Wise for Entrepreneurs, The Secrets of Peak Performers One and Two, The Phenomenon: Achieve More in the Next 12 Months than the Previous 12 Years, Ultimate Entrepreneur Success Secrets, and Walking with The Wise Overcoming Obstacles, Women who Mean Business, and she has been featured in Woman Millionaires and Lee’s programs are translated into Japanese, Russia, Dutch and Spanish plus other languages.

Lee has been an expert guest on more than 700 TV and Radio shows on National and International TV and Radio around the world. Lee has been interviewed in newspapers, magazines and trade journals all over the world, including U.S.A. TODAY, Wall Street Journal, and July 2012 was featured in INC magazine.

Lee hosted and produced her own cable television show, “Lee Milteer’s Lifestyles and had her own advice segment on Canada's #1 rated daytime talk show, "The Dini Petty Show."

Lee is not only a successful business woman she is also a talented artist, writer, photographer and painter who has shown and sold her work in galleries and art shows.

Lee lives in Virginia Beach, Virginia on the Chesapeake Bay and the Atlantic Ocean on the beach with her dog "Angel" Cat "Midnight" and her husband Clifton Williams. Her hobbies are painting, photography, reading, walking on the beach and adventure traveling. Her favorite charities are the SPCA and animal rescue organizations. She owns her own office building where her Publishing Company, Lee Milteer Publishing office is located in VA Beach, Virginia.

Lee's background includes extensive experience in Sales & Marketing and commercial real estate. She was the owner and President of an electronics equipment sales and leasing company. Lee also traveled all over the world as a professional photographer. In addition, she was a Rock & Roll Disc Jockey on WNOR-FM in Norfolk, Va and a National Catalog Model.

In recognition of her achievements, Lee Milteer was awarded the title of Dame (Lady) of the Order of the Imperial and Charitable Order of Constantine the Great and Saint Helen, which is one of the Oldest Orders of Knighthood in the World. Lee was honored for her contribution to mankind, human values, and quality of character.

Lee received an Honorary Doctorate in Motivational Theory from Commonwealth College. She attained top honors as "Highest Rated Speaker", presenting public seminars in over 100 cities annually while with CareerTrack, North America's premier seminar and training company. She was awarded the "Rising Star Award" by General Cassette Corporation, named "Most

Outstanding Young Woman" by the Jaycees and "Most Professional Woman in Hampton Roads." She also received the Entrepreneurial Woman of the Year from the National Association of Women Business Owners for the Southeastern Chapter, and The Best of Virginia Beach in Training and Services. Lee’s latest awards are: The Inside Business Women in Business Award, and the Inside Business & Regent University Entrepreneurial Excellence Award.

LEE MILTEER’s Charity Work, Events, and Causes: Lee is a philanthropist and has worked with SPCA, Animal Rescue organizations, WVEC, WTKR, WHRO AND WAVY TV stations as on air personality for charities such as Easter Seals, and many charity Organizations. Lee has donated time to the NSA chapters of VA for Speakers, spoken for free for many nonprofit organizations to help them raise funds for their projects, plus countless high schools and Colleges to assist Students.

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LEE MILTEER PUBLISHING 2100 Thoroughgood Road Virginia Beach, Virginia 23455

It’s important that we program our minds to our desired outcome. For all of us, that desired outcome is wealth.

I interviewed the King of knowing how to create wealth out of thin air, my friend and treasured mentor, Dan Kennedy. He has a book that you should invest in and study called: NO B.S. Wealth Attraction for Entrepreneurs. For anyone in the marketing field, Dan Kennedy is clearly a one-of-a-kind entrepreneur. He is a Millionaire Maker and his strategies and perspective on reality have certainly helped me transition from being a poor farmer’s daughter from Chuckatuck, VA who lived one and half miles from the nearest secondary road to becoming a Millionaire, not only in real estate, but also in real cash.

Wow, the title of this book says it all! Dan’s message is URGENT for all of us because the News Media is poisoning our minds daily in every way possible that we cannot be successful and profitable. You must refuse to pull in your horns even though the mainstream media tell us it’s bad out there.

Our interview was live with Dan and trust me, he cuts no slack. So be prepared for some raw language. Another reason I wanted to interview Dan on Wealth is because the News Media is determined to put a stake in the heart of the economy. We need all the empowering news we can possibly get and my materials are designed to assist you in taking back your power NOT to let negative outside influences defeat you and your dreams.

I have noticed when business folks get together one of the first questions is “How is Business?” It’s an interesting question because the answer is all relative to your own personal expectations. I rarely watch TV or listen to Radio News. I do my best to avoid the computer news. Why would I want to subject myself to gloomy, the sky is falling information when the truth is we all create our own reality with our thoughts, actions, and beliefs. Yes, I know some areas of the business world are having a challenging time but that is ALWAYS the case of reality. I can share a hundred good stories of folks who took very calculated risks and their gamble paid off because they had done the correct market research, kept an open mind on how they could capitalize on what the current reality is in their niche, and created massive profits where others in their field were not doing well. Life changes and YOU MUST CHANGE.

You always have to be in the right state of mind to see opportunities and not fall into the old, negative habits of allowing others to put information about reality into your head that holds you back.

I am a huge life time learner and I understand how important it is to choose what materials are allowed to be introduced to my brain (my personal success computer).

You must understand the importance of taking charge of the caliber of information that goes into your head to take charge of the decisions and actions you take in your life.

In order to have a true wealth mindset, it’s important that you start to substitute the normal drag-you-down mental stuff like the newspaper and just pick up books that seed your mind for success. You only have to open and read for ten minutes in the morning to kick start your day with some real wisdom and truths about creating wealth and prosperity. When you do this, you will see manifested for you a new reality of opportunity and courage to deal with whatever discomfort reality is showing you.

The most important thing for all of us is to remember that YOU ARE A ROLE MODEL and when things are tough, you have to be tougher, wiser, and more centered. You are a provider and a leader to many folks including your family, your staff, your clients, customers, and patients. You influence them towards the positive or negative every single day with your words, attitude, and beliefs. Because this is true, YOU NEED to be aware of your leadership responsibility and seed your mind with wisdom and hope! You cannot fall off the wagon and allow anything to best you!

People look to you for guidance, authority, and motivation. You must embrace the leadership role you have carved out for yourself. Through your focus, dedication, stability, and discipline, you are influencing others with your competence, wisdom, and your take on reality. Keep in mind 90% of the world are followers and 10% of the world are leaders. You are a leader. Remind yourself daily to act like one.

Our expert guest, Dan Kennedy, was a perfect reminder that wealth is created by deliberate choice and not by simple luck of the draw; everyone experiences tough challenges. If success were easy everyone would be successful! While Dan and I were on the call I asked him the question, “Why is discomfort necessary to achieve great success?” Dan Kennedy said:

“Not only does discomfort precede the attraction of wealth, actually for most highly successful entrepreneurs, there’s a continuous and consistent level of discomfort and frustration. I think anybody that is a high achiever finds themselves surrounded by low achievers, and so the natural dichotomy of trying to get slow people to move faster because you’re moving faster creates a lot of frustration. Fundamentally, the discomfort for a lot of people comes from changing their philosophy, their strategy and their behavior in order to be attractive to wealth. So, long ingrained habits of thought and behavior have to be changed, and when they really are changed, it’s almost like flipping switches on the wall in that the results come so fast and furious. Getting to the point that you can believe for example, and honestly believe, that there’s an infinite amount of money and not a finite amount of money that you can honestly believe that every adversity of personal or economic or societal or in your industry actually offers greater opportunity. Getting to the point that you are totally focused on leverage rather than

on work for dollars can be a real uncomfortable thing for a lot of people. It’s the shedding of long held deeply ingrained beliefs that are really tough for people.”

I went on to ask Dan why in his new book he challenged most people’s belief systems about money and it wasn't all feel good stuff like most wealth building type of books. Dan said ” Most people come to the table with a whole laundry list of beliefs about money, about how money moves around in society, what causes it to move from place to place and person and person. So, they come with all these beliefs, many of which are either completely erroneous or made sense when you were twelve, but don't make sense when you're 38, and contradicting these things. So, if you really have been beat up that the wealthy person is the last guy to get into heaven, and you've had that screwed into your brain for ten or twenty years, acting in a way that contradicts that is difficult. So, really examining what your deep-seeded beliefs about money are is an important step of the whole process. Then also, when you go to challenge those beliefs, it’s about really understanding -- which most people don’t-- simply what causes money to move from place to place and person to person. So, most people, for example, think work causes money to move from place to place and person to person. In a very limited way, they're right. A person goes to work. They dig a ditch. At the end of the week, they get a paycheck. So, the work caused money to move from an employer to an employee, but it’s such a small part of all the money that moves for that reason. Only money at the very bottom of the economic pyramid moves for that reason. So, money moves for all sorts of other reasons. It moves for value. It moves for influence. It moves for expertise. It moves because of sales and persuasion and marketing. It moves because of economic leverage. So, it moves for a variety of reasons that really are not directly related to work, and that’s just one example of a belief system somebody has about money that is just not accurate.” He went on to say:

“There’s a survey done, were they surveyed some three or four thousand people in their thirties and forties about retirement, and 67% of them, their retirement plan was the lottery. Which, probably is not going to work out too well. That ad campaign for the easy button, and then they actually found that people want them for their desks. So, you can walk into whatever chain that is, and you can actually buy an easy button. I'm sure it’s a big disappointment to people. A lot of people when they get it home, and start hitting it and find out that nothing happens. There are real reasons. We're in the middle of the biggest American and global wealth explosion that really there’s ever been since the industrial revolution. There’s now 8.3 million millionaires. The number’s climbing. The so-called middle class millionaire, where our middle class is dividing, two thirds, and one third are moving up, but still you only have one percent of the population who actually wind up rich. There are real reasons why there’s a one percent, 99% divide, and one of those reasons is that successful people are fundamentally willing to do things that unsuccessful people aren't. Trump tells this great story of during his near bankruptcy and demise, during the last real estate crash, which he prepared for this one quite differently, by the way, learned some lessons, of really sort of being embarrassed in the media and financially embarrassed and that his preference

would have been to come home from the office at the end of the day, and lock himself in his house and watch TV and eat pizza and not see anybody, but he knew that was not the way to dig out of the hole, not the way to recruit investors and lenders. So, every night, he put on a suit or put on a tux and went out to two or three venues to which he was invited to be seen and to see and to network and to inspire confidence and the vast majority of the people in his same circumstances would have bowed to the preference of choosing to be invisible and not subject themselves to the critical glares and the snickering and the whispering behind the back in order to go out and circulate in a way that might be constructive. So, if you look at just about anybody who is consistently attracting wealth and consistently experiencing growth in their both business and personal finances, you will find to a great degree that they're willing to do things that other people aren’t willing to do that the vast majority of people choose very temporary and transitory satisfactions rather than enduring some difficult or some discomfort or some sacrifice for a bigger and better gain. United States companies are run by the calendar quarter. Our investment community demands relatively instant gratification. The Asian companies, their game plans are crafted for generations, while ours are crafted for calendar quarters, and there’s a saner and more mature approach. “

Don’t stick your head in the sand and hope life will get better; take action and do something. Talk to your clients, customers, or patients. Find out what they want. How can you be of better service? How can you bring new products or services to the market? How can you and your business get some good free PR?

The best thing everyone can do is focus on what you want to create, NOT what you don’t want. You get what you focus on folks, so this month and every month make it your priority to focus on what is positive in your life and business. Focus on looking for new opportunities to shine. Focus on being enthusiastically curious about how you can be more and more successful!

There was a restaurant in Omaha that had been opened for awhile and was just starting to get a good following and make a good profit. They had been marketing aggressively and the next thing they know, their plaza was sold and their ten year lease basically became nonexistent. They were able to negotiate some money to relocate but there was nothing in that part of town, so they ended up moving downtown. Everyone told them don’t do it and just to let the restaurant go they said: “Major risk, in a tough economy.” Yet these Restaurant owners were not going to let the economy determine their destiny and their intelligent gamble paid off because they picked a good location, have good product and the customers responded by waiting in line every night to get in their place. They even got the media involved to help them with the new location by doing some special promotions. Truth is there is business if you go out and find it. You might have to change the mix of what you are doing and how you do it, aggressively promote and take great care of your customers or clients or patients, but folks

remember that people are out there spending money and you need to make sure some of that money is being spent with YOU!!!!

The bottom line is that there is business every day. You may need to be creative to find it, but people are spending lots of money on things they want and need. To grow in our current environment you need to be creative, give the customers what they are asking for, and keep a positive mindset.

I think that people can sense bad business and then shy away from it. You have to kick it up a bit. Make things exciting for your customers.

We need to have a wealth mindset because if we don’t consciously work on that, we will end up with poverty mindset. That is not good for you! I also want to remind you that you have to have INTEGRITY with self first. What I mean by that is that you have to have the integrity to be aware of what and who you allow into your most important asset, your mind and your attitude.

To be wealthy, you must focus on what is good in your life and business. Who you love and who loves you. What blessings you have and how lucky you are. Ask yourself, “How many people in the world would love to be me right now”? Think of all the people who work endlessly for such little money and comfort. Who have no freedoms. Face it, no matter what stress you are going thought right now you are still better off than 98% of the rest of the world. Put life into perspective. Focusing on what you want instead of what you don’t have is a good key to creating and enjoying more wealth.

Now is the time to really have INTEGRITY with self and not to allow anyone or anything to throw you off your center. To have integrity with self means to keep your emotions in check through times of change and transition. Be on Guard against being manipulated emotionally by the fear and drama of those around you. Change is in the air for sure and the uncertainty at hand is stirring up a lot of anxiety and insecurity with folks about the future. Most of this insecurity is being manipulated by the relentless and unnecessary assassination of belief in ourselves and our abilities from the news media and unconscious folks who are not in integrity with themselves. Please folks, do yourselves a huge favor and recognize the potential stress of allowing OTHERS to influence you. When you do that you are clearly out of integrity with the truth that YOU ALWAYS LAND ON YOUR FEET. The truth that you are smart and creative, you have experience and wisdom to do the right things. Personal integrity means you must choose to brave any volatile storm by remaining cool, calm, and collected. When you choose to ride the wave of reality verses fight it, you have much higher chances of finding wonderful new streams of income and solutions where others see only problems.

Whatever you do folks please don’t allow yourself to succumb to the seductive and addictive appeal of high drama. That is out of integrity with who you really are and what you really know. When you feel excess adrenaline coursing through your veins due to something that has happened in your life or business, do something smart. Think to yourself: I have integrity with myself and I am going to work off this fear in a positive way and not let it get to me. Go for a run, or work out at the gym, write a letter to vent your frustrations (just don’t mail it). Work off this unnecessary stress instead of allowing it to ruin your day or week or month.

You must protect yourself against the fear-provoking actions of others with so called negative news. That is true integrity with self by putting yourself first.

I would also like to remind you invest and study Dan Kennedy’s book: NO B.S. Wealth Attraction for Entrepreneurs: The Ultimate NO hold Barred Kick Butt Take No Prisoners Guide to Really Getting Rich.

The following excerpts are from Dan’s book: NO B.S Wealth Attraction for Entrepreneurs which is published by Entrepreneur Press. They are for private use and are not to be duplicated in any way.

Water, water everywhere but not a drop to drink. Well, our world is no desert island. There’s money, money everywhere. Drink all you want.

If you do not hang out with people who own private planes, have shares in private jets, or at least fly first class everywhere they go…If you do not hang out with people who have their shirts and suits custom tailored…If you do not hang out with people who own racehorses or boats or vacation homes…If you do not hang out with people who are extremely prosperous and adept at wealth attraction, you might be fooled into thinking that money is “tight,” in limited supply or hard to come by, and based on those thoughts, you might inhibit your own wealth attraction. Or you might think such people are rare, in small number. They are not. In fact, what demographers and marketers call the “mass affluent” represent the fastest growing segment of the population. The rising tide of affluence is so great I even added a newsletter to my stable, which I edit, devoted entirely to marketing to the affluent.

I suggest the following experiences: visit the Forum Shops in Las Vegas, Rodeo Drive in Beverly Hills, and Bergdorf Goodman in New York City. Vacation in Boca Raton, Florida; Scottsdale, Arizona; and Aspen Colorado. Immediately you go to your nearest bookstore and pick up copies of The Robb Report, Millionaire Worth, and Town & Country magazines. Go on a field trip to a classic car auction or a racehorse auction. In

short, in person and at a distance through media, immerse yourself in the lifestyles of the affluent. Not only will you be surprised at the prices cheerfully paid for goods and services, you’ll be amazed at the vast array of very high-priced goods and services designed for affluent consumers. And, you’ll be even more amazed at just how many affluent consumers there are.

The more aware you make your own mind—conscious and subconscious—of just how much affluence there is, just how much money is moving around, the more easily you will attract wealth. This is no idle exercise I suggest. It is an important step in conditioning your mind to attract wealth. Just as your body must be conditioned for health and fitness and longevity, your mind must be conditioned for wealth. Observing money flowing from the affluent is such an important and beneficial exercise, I have taken one of my Wealth Attraction Coaching Groups to Disney’s Animal Kingdom Lodge on a “field trip,” all staying on the concierge floor, taking the Sunrise Safari, lunching with a staff Imagineer, and eating in the five-star restaurants. I took my Gold/VIP Coaching Groups on a field trip to the Forum Shops. I give subscriptions to The Robb Report as client gifts. Even if you are not yet living an affluent lifestyle, you must immerse yourself in expanded awareness of what it is like and how many people are already living it.

To believe the streets are awash with money, you need to see streets awash with money. If there aren’t any in your own neighborhood, you just need to get out more!

It is a huge, huge, huge mistake for you to accept any part of the suggestion that money’s tight or hard to get, that your customers don’t have money or won’t spend it. And if by some freak, rare, incredible chance you actually have managed to put yourself into a position where the people you are doing business with are short of money or are tight about spending it, bubba, you choose your customers. Switch to those who freely spend. There are plenty of them out there. The trend is toward mass affluence. Get with it.

Beware the news media. For some perverse reasons of its own, about which I have my suspicions, the mainstream media constantly underreports good economic news and overhypes bad economic news. During one of the weeks I was working on this book, the following news items could be found buried on page 48 of the newspaper but quickly mentioned on CNN: New unemployment claims for preceding month were a full 1% less than projected and reduced from the prior month; the federal deficit was reduced by $133 billion; corporate taxes paid were up 40% over the prior year. That Friday, USA Today ran an editorial grudgingly citing these facts but interpreting it as an improvement from “depressing to dismal.” The news program I watched on TV covered them all in under 2 minutes and then devoted 12 minutes to a story on high gasoline prices and a panel of supposed experts speculating on doom scenarios if gas prices continue to rise. It is a huge, huge, huge mistake for you to accept the mainstream

media’s biased, liberal-agenda-driven misrepresentation of the state of the economy or of the amount and level of opportunity in this country.

I am absolutely convinced that if you don’t do well financially in North America today, it is either due to utter ignorance of opportunity or choice. It definitely is NOT due to lack of opportunity.

These fact-based beliefs are essential to turning off wealth inhibition and turning up wealth attraction. If you do not share these beliefs, if you doubt and question the fact of unlimited, readily available abundance of both opportunity and money, then you need to invest time and energy on your own fact-finding research mission and make this sale to yourself. Otherwise, to borrow from a friend, the late Jim Newman, author of the fine book Release Your Brakes, you are driving down the highway to wealth with one foot on the gas but the other riding the brake.

I have an unpublished book I’ve been working on, off and on for years with the words “brass balls” in its title. The publishers I’ve approached lack the brass balls to publish it! You can, however, get the gist of its 300-page message just from those two words. The meek may inherit the earth, but not anytime soon. Fortune favors the bold. Courage attracts wealth. You have to put yourself out there.

I’m not talking about taking unbridled financial risk, although from time to time, you do have to put some chips on the table. This is about your ego, self-esteem, reputation, relationships, dealing with the ever-present what will he/she/they think of me?

“You don’t need experience to do many things. You can learn as you go along.”

-Gene Simmons, Member of the Band KISS and Author of Sex, Money, Kiss

You need courage to act on your ideas. Courage to defy conventional wisdom or even the expert advice you solicit when you believe your ideas are the best. Courage to start before you are ready, to fumble around in the dark, to screw up. Courage to face embarrassment, humiliation, rejection. Courage to stand by your convictions. Courage to make demands, to set rules and boundaries, to define the way you will do business, and to impose your will on the world around you. Courage to end unproductive relationships and fire uncooperative employees or clients. Courage to wrest control of your time from everyone around you. Courage to define an pursue goals. Courage to ask, to promote, to sell aggressively, forcefully, noisily, visibly. Courage to ignore criticism, to focus on results.

Wealth rarely rewards wimps.

In an ethereal sense, I think wealth is waiting, watching the entrepreneur, holding back a while, just to see how big his brass balls are (or how small). At some point, wealth’s admiration, even lust for the incredibly strong, certain, unwavering, resilient entrepreneur, boils over and wealth comes flowing toward the entrepreneur, wealth gives herself up totally and completely. (Need a cold shower?)

There are very real forces that govern the movement of money. Money doesn’t move around from one person to another by fate, accident, luck. It moves for reasons, in response to magnetic forces. Money moves because of Authority-that’s why experts get rich, why the top cardiac surgeon at Cleveland Clinic is so much wealthier than the generalist M.D. just down the street. Money moves with Transfer of Responsibility-that’s how financial planners and advisors, brokers and money managers get rich. Money moves on a base level because of Value Exchange. But most of all, it is my understanding that money moves because of Courage.

Relax, I’m not about to deliver a morality lecture. In fact, we can forget all about the very idea of morality for this discussion. We can simply be pragmatic. Pragmatism basically means doing what best serves your interests. Doing what delivers the results you desire. Doing what works. You need not think in terms of doing what’s right at all.

Let’s just talk about doing the right things as pragmatists. Not what’s right morally. What’s right pragmatically.

The number-one complaint everybody has about the people and companies they do business with, buy from, get mad at, and stop buying from is that the vendor doesn’t keep his promises.

In my private coaching groups, I currently have four lawyers. Out of 63 people, 4 are lawyers. It’s not by design! I try to discourage them, but there they are. And they’ve confirmed for me as fact: the number-one reason lawyers lose clients AND the number- one cause of complaints against lawyers to bar associations is not incompetence or malpractice, not overcharging, not failure— it is merely and simply not communicating with clients. In the printing industry, where I’ve owned businesses, have clients, done a lot a work, and spent millions myself, the number-one reason that clients fire printers and go elsewhere is missed deadlines. In the restaurant industry, the number-one reason that companies stop ordering for delivery from a particular restaurant is late delivery.

Conversely, one of the biggest Wealth Attractants ever invented is simply saying what you will do and doing what you say. When you become known for absolute reliability, customers, clients, opportunity, and money will flow to you in ever increasing abundance. The word spreads because you are so rare. Price competition becomes irrelevant.

Like everyone else, I occasionally get myself into a situation where I can’t meet a deadline, can’t keep a promise. I am maniacal about every commitment, from simple punctuality to the more complex seriously, so the operable word is “occasionally.” It makes me nuts when this happens because, as a pragmatist, I know how detrimental to my interests it is. When it does occur, I’ve learned not to run and hide or ignore it and hope it goes unnoticed, but to confront it, apologize, and make it right. Again, not out of ethical or moral obligation but out of pragmatism. I’m choosing the best business strategy.

And here’s something rather “advanced” that very few entrepreneurs ever discover: a less appealing promise kept serves you better than making a more appealing promise you can’t, won’t, or don’t keep.

“In virtually every business, the number-one factor in losing customers and turning customers into bad news spreaders is actually very, very simple. It can be summarized as stated or implicit promises not kept.”

Folks please do invest in Dan Kennedy’s book: NO B.S. Wealth Attraction for Entrepreneurs: The Ultimate NO Holds Barred Kick Butt Take No Prisoners Guide to Really Getting Rich.

I am going to leave with this thought: Educate yourself about how to make real money and handle Discomfort because all success in life is created by the thoughts you have, your expectations, your intelligent use of your resources, and of course, your actions. Be proactive!

THINK RICH!

Lee Milteer Productivity Coach

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Lee Milteer, Inc. Executive Coach, Professional Speaker, Author, and TV Personality 757-363-5800 Fax: 757-363-5801 2100 Thoroughgood Road, Virginia Beach, VA 23455-4015 http://www.milteer.com Permission granted for reprint for Lee Milteer Inc., Sponsors and their members only for personal use. ©2004‐2018 Lee Milteer, Inc.