DESIGNING for the Seven
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Compliments of Stacey Shanner ISSUE 108 DESIGNING FOR THE seven PAGE 24seas | A luxury yacht design that shows nautical living at its finest Stacey Shanner Direct: (866) 458-4226 The Shanner Group 1100 First Avenue Suite 200 King Of Prussia, PA 19406 wilson's world | 4 DID YOU KNOW: The magazine is typically the axis of dance and disability | 36 displayed in the home for 3–4 weeks per issue. Half of ISSUE 108 recipients rank it as the most COVER PRICE $6.99 valuable branded product 678 they receive from businesses. 678 108 12345 67890 Front of Tear Out Card 1 57 percent of readers save these tear out cards to reference recipes and other helpful tips and pass along your contact info to referrals. Direct: (866) 458-4226 Office: (610) 878-5000 E-mail: [email protected] www.remindermedia.com The Shanner Group 1100 First Avenue Suite 200 King Of Prussia, PA 19406 Back of Tear Out Card 1 AMERICAN LIFESTYLE AMERICAN LIFESTYLE ISSUE 108 Dear Bill and Judy, Spring is a time to spruce up your interior space and also revel in the blooming canvas of nature’s bounty. This issue of American Lifestyle magazine appreciates beauty indoors and out. WILSON’S WORLD Having once owned her own interior design company, Nicole Gibbons 4 knows a thing or two about the importance of color in a space. That’s why she founded the innovative online store Clare, which personalizes A FRENCH ESCAPE the paint-shopping process and streamlines the often overwhelming 10 number of color options. ALL THE WORLD’S A GARDEN Who says your living quarters have to be on dry land? One of designer 18 Colleen Waguespack’s clients challenged her to design and customize a yacht, which would be used to race as well as conduct marine research. DESIGNING FOR THE SEVEN SEAS Back on land in Los Angeles, Jada Moore, owner of Jada Baby, has tuned 24 into the niche market of nursery design to create dreamy spaces for the littlest humans. 32 TRUE COLORS Each May, the city of Rochester, New York, welcomes visitors and locals alike to stroll the grounds of Highland Park, awash in flowers. The THE AXIS OF DANCE AND DISABILITY Rochester Lilac Festival features America’s largest collection of lilacs-- 36 over five hundred varieties--in a spectrum of colors. Live music, food trucks, and an arts and crafts show round out the festival offerings. 42 FOR THE LOVE OF LILACS Whether it’s spring-cleaning or flower gazing, make space for beauty in your life this season. As always, it’s a pleasure to send you this magazine. 48 SWEET DREAMS Stacey Shanner Add a personal letter to the front inside cover that speaks to your connections. This personalization leads 77 percent of recipients to better appreciate the sender. Each issue is filled with feel-good content that engages your audience and makes 80 percent of recipients more likely to do business with you. PUBLISHER Chief Executive Officer Steven Acree [email protected] EXECUTIVE President Luke Acree Chief Marketing Officer Joshua Stike Chief Operating Officer Michael Graziola MARKETING Director of Marketing Dan Acree Director of Creative Services Kristin Sweeney Brand Content Manager Jessica Fitzpatrick [email protected] EDITORIAL Lead Editor and Layout Designer Shelley Goldstein Senior Editor Matthew Brady Editor Alexa Bricker Content Writer Rebecca Poole [email protected] CLIENT SUCCESS Spring in New York means the Vice President Ethan Acree Rochester Lilac Festival and strolling Vice President of Operations Nicholas Bianco with family to soak up the blooms and live music. // Director of Sales Michael Campanile page 42 [email protected] OPERATIONS Director of IT Thomas Setliff Director of Manufacturing Shannon Mosser Director of Business Intelligence Daniel Gallaway Vice President of Finance Shana Lebofsky Director of HR John Keogh [email protected] American Lifestyle magazine is published by ReminderMedia. For more information about American Lifestyle magazine, please visit us at www.remindermedia.com, email us at [email protected], or call us at 866-458-4226. All rights reserved. NO PART OF THIS PUBLICATION MAY BE REPRODUCED WITHOUT THE EXPRESSED WRITTEN CONSENT OF THE PUBLISHER. This magazine is for information and entertainment purposes only; it is not an attempt to solicit business. Designed and printed in the USA. americanlifestylemag.com | 3 interview with matthew taylor wilson written by rebecca poole WILSON’S photography by bryan lemon WORLD Were you interested in illustrating as and associating with counterculture Kentucky-based illustrator a child? What led you to study fine types who were always making posters and graphic designer Matthew art and graphic design in school? and designing things. I realized that Taylor Wilson has made a Well, I didn’t know I was interested was where I needed to be. So I ended career out of his love for all in illustration per se, but like a lot up changing my major to art with an of kids, I drew all the time and was emphasis on graphic design. things quirky. Specializing in constantly creating my own little world hand-drawn designs, Wilson of stories and characters. My uncle was a What was your journey like and his approach to his craft graphic designer, illustrator, and master after college? will inspire you to let your printmaker, so I was familiar with I got a paid internship while still in adults who made art professionally. I school, and after graduation it turned inner child roam free. was fortunate enough to grow up seeing into a full-time gig. It was corporate, creativity in action. but the people I worked with were great, and I learned a lot. After that, I I ran away from art and design for a bit had various design and art director jobs during my time at Western Kentucky at small agencies. I ended up taking University, feeling like I should do a senior designer position at a local something “grown up,” but it caught paper-crafting company called Studio up with me. Everything else I pursued Calico. That job changed my direction was so difficult and just didn’t seem to in design. I was given so much freedom, come naturally. I was playing in bands and I had a blast. 4 | AMERICAN LIFESTYLE MAGAZINE americanlifestylemag.com | 5 MY WORK IS ALL HAND DRAWN, AND On the side, I started doing lettering arriving at something moderately THAT GIVES IT A KIND OF COHESION. and hand drawing all of my own icons acceptable by the deadline. There are I LIKE SIMPLE GEOMETRIC SHAPES and design elements. I soon discovered very few truly inspired moments for AND MESSY LINEWORK. IT’S QUIRKY Society6 and began selling printed me—it’s just drawing and working AND TACTILE. I LIKE LEAVING linocuts. Those two things combined through things while I’m doing it. EVIDENCE THAT SOMETHING WAS ultimately allowed me the freedom DONE BY HAND. to find myself. During that time, the Do brands give you artistic freedom, Bright Agency, an illustration agency or is the collaboration process that focuses on the children’s literature more specific? industry, found me on Twitter and asked It’s typically a bit of a collaboration, me if I’d like to work with them. The but it depends greatly on the project. rest is history. For editorial illustrations, art directors often give a sketch or send a layout Your work—everything from with a scribbled “This goes here.” creating logos to illustrating book Other projects, like book covers, covers—spans decades. Is there a lend themselves to a more stylistic favorite project you’ve worked on? interpretation of the concept. I don’t have a favorite project, but I do have a favorite kind of project. I love Describe a typical workday for you: books! In an age where we’re becoming I’m a full-time hermit. Even before we more and more digital, I just love were all quarantined, I spent most of physical books. I always jump at the my days at home. My typical day starts chance to design book covers or work on around six o’clock. I make breakfast illustrations for a story. and lunches for my kids and take them to school. The rest of the day is spent How would you describe your style? answering emails, drinking coffee, My style is a bit muddled. I’m pretty hanging out with my three dogs, and versatile, so I get to work on lots of working on whatever projects I’ve different kinds of projects. However, managed to wrangle. Even in a post- it’s all quite different. For me, it’s more COVID-19 world, I’ll never leave home. about the process. My work is all hand drawn, and that gives it a kind How do your kids influence of cohesion. I like simple geometric your work? shapes and messy linework. It’s quirky My kids are a big influence on me. and tactile. I like leaving evidence that I don’t ever have to seek out input something was done by hand. because they’re always present for the process. Since I work from home, they My kids are a big influence on me. I don’t ever have Take us through that process. Do get to witness the chaos that is being “ to seek out input because they’re always present for you have an “aha” moment an illustrator. Being in a creative career the process. when working? has kept me young, and I know a lot The process is pretty rough. It’s a lot of of illustrators can say the same thing.