Profile Diversity & Special Report Anand R. Marri Inclusion Upscale rental puts love of Kevin Beckford market may be education to urges leaders to peaking work at UR take action at downtown. Page Warner School. inaugural summit. 11 Page 4 Page 8 VOLUME 35, NUMBER 13 WWW.RBJ.NET JUNE 28, 2019

Three women Cloverwood to build new senior poised to take community in Pittsford higher-ed leadership roles By DIANA LOUISE CARTER

On Monday, three women will cre- ate history in the Rochester area as each one officially becomes the first woman to preside over her respective college or university. As , Hobart and William Smith Colleges, and Col- gate Rochester Crozier Divinity School all welcome their new presidents, seven out of 12 Rochester-area colleges will be led by women and six will be first-female presidents. The percentage of female presidents

Provided rendering rendering Provided locally will be nearly double the na- Friendly Senior Living plans to begin construction next summer on the $64 million Terraces at Cloverwood, a luxury senior tional average of 30.1 percent. living community. “My first thought is Susan B. Antho- ny must be smiling down on Roches- By KEVIN OKLOBZIJA The new community will consist of 106 apartment ter right now!” wrote Anne M. Kress, homes, all in a three-story building on the Cloverwood president of MCC. Luxury senior apartment living is coming to Pittsford campus. There will be a limited number of one-bedroom RBJ interviewed by email the Roches- in a big way. units and an abundance of two-bedrooms units. The em- ter-area’s four current female presidents Friendly Senior Living will expand its footprint at Jef- phasis will be on an open design and high-end amenities. about advice they might have for the new ferson Road and Clover Street with the Terraces at Clo- “This will become a gateway corner to the bedroom presidents and their thoughts on the wave verwood, a $64 million independent living community of women in higher education. They are: that will feature the largest senior apartments in the area. Continued on page 35 Continued on page 36

Security Risk Technology, new sectors spur Anesthesia Advisors comes growth for Passero Associates group fills a gap to Culver Road By KEVIN OKLOBZIJA tinue to evolve in our expertise, which in rural areas creates more opportunity.” By GINO FANELLI Armory When Gary Passero was running That expertise By GINO FANELLI Passero Associates, the engineering includes a leap An anesthesiologist is a pretty im- and architecture firm he founded, he into the future portant part of surgery. That much Cybersecurity services company had a saying regarding growth. with virtual re- should be obvious to everyone, re- Security Risk Advisors (SRA) has His adage: “If you’re not growing, ality modeling. gardless of how much you know about opened an office at the Culver Road you’re dying,” said John Caruso, the The technology the healthcare industry. Armory, adding to a blooming soft- company’s current president. transforms site What isn’t as obvious is just how ware community in Rochester. Passero Associates certainly is not plans and design expensive anesthesiology can be. Ac- Founded in 2010 and based in Phil- dying. Over the past five years, rev- proposals into ar- cording to the Bureau of Labor Statis- adelphia, SRA provides security con- enues have climbed 35 percent and Caruso chitectural video- tics, anesthesiologists are the highest sulting for large companies, particu- staffing has jumped by 48 percent. The game journeys. paid workers in the country, with a larly in the Fortune 1000. The move to firm is expanding its reach in aviation Clients tend to be impressed when mean annual income of $267,020, as Rochester carries a price tag of about architecture, and in June welcomed they think they’re actually walking well as in , with a mean an- $11.5 million, and is expected to cre- Bileschi Land Surveying to the Passe- through a building that doesn’t even nual income of $255,500. Nurse anes- ate up to 67 jobs over the next five ro family after the death of that com- exist. thetists are the eleventh highest pay- years. In support of the job develop- pany’s owner, Greg Bileschi. “This new service line is born out ing occupation in New York, at a mean ment initiative, SRA was granted up “I’m not buying up my competition, of our young staff saying, ‘Look what annual income of $191,130. For small I’m adding a new service plan,” Ca- Continued on page 34 ruso said of the acquisition. “We con- Continued on page 35 Continued on page 39 > 31 6 74470 77330 0 WEEKLY $2.00 10-class pass for $110and an unlimited Griffo offers afive-class pass for $60,a cient to support studio the on its own, notcan classes will likely suffi be open. and pay that studio the so can stay what can afford they to attend a class trons are encouraged to account take of a donation-based studio. However, pa fers time.” it the all it’s important to have aconcept that of like that. People but are Ithink trying, donation classes once aweek and stuff that we have studios area inthe that do toed shift,” she says. “I it’s think great sity, and that’s something I really want that wellness not is aneces aluxury message that’s put being out there is ships like most other yoga studios. bounder than inexpensive be member guests can pay what can afford they rath her business is model structured so quick drop-in for some quiet time. utes, of free charge and meant a to be on weekends. Meditations are 15min hour during week the and 75minutes minutes and vinyasa classes are an ative classes and meditation. at Breathe, as well classes, as yin restor ofstyle yoga, similar to what is offered low instructors offer aheated vinyasa pick up inMarch. Griffo and her fel winter weather, but business began to months were slow due to dreary the clients in January. The first couple of Monroe Ave. and welcoming started partner.” such a great mentor and a wonderful than you think,’” says Griffo. “He’s been in front of me saying ‘You can domore husband was there putting mirror the vered. couragement, nonetheless she perse through. There were of dis periods a few only times to have her plans fall tion. She a spot came to close securing scoured Rochester for right the loca own brand. wayspart with Breathe and create her weren’tbers right, and to she decided own Breathe franchise. But num the Initially, she looked into opening her but felt atug to open her own studio. andlead instructor. She loved her job Breathe Yoga studio as an operations noes. a lot of and time involved numerous +Wellnessolution ate up Studio By NICOLESHELDON canwhat afford they clients to pay only Yoga instructor asks Wellness studio designed to be welcoming budget-friendlyand Aware that offering pay-what-you- Griffo stresses that Revolution is not “At end the of day, the primary the Griffo’s studio is different than most; Yin and restorative classes are 75 Revolution Studio inat settled 439 “All Iwanted times the to quit, my For a year and Griffo, a half 39, Two years ago she was working at Melissa Griffo’sjourney Rev opening 06.28.19 Become afanonFacebookBecome atfacebook.com/RBJdaily ------ment here. Anyone can get stuff their want there of asense to empower be longed and had access,” she explains. “I wanting to doyoga felt be like they neurs and people starting out or people wanted aspace where other entrepre community space. tion to other companies as a to serve lookingeven into renting out loca the work remotely or study for class. She is coffee or or tea, to bring inalaptop to bar and chat over with friends acup of only ayoga take class, but to sit at the community comes to Revolution to not to Revolution. Her hope is that the of Griffo’s it goals when comes primary a safe space,” says Griffo. can comeaddicts here and hang out in havethey or that to drink so recovering coholic, that so people don’t feel like can get something on tap that’s not al Revolution. kombuchalocal offerings on tap at that beginning the she wanted to have year. of itemsseasonal depending on time the much as possible, features Griffo also ingredientsusing local and products as orallergies sensitivities. Dedicated to coming, for with food especially those bowls and hot menu the drinks, is wel ness bar. From smoothies and juices to Sweets to develop amenu for well the MacDonald Alexis baker of Sunshine worked entrepreneur with local and and community space pieces. She membership for month. $88per Melissa Griffo “I business this started I because asafe,Being accessible space is one “I want aspace where to this be you A kombucha lover, from Griffo knew She incorporates also and food drink ------accessibility, but aplace where also make an impact not just inmonetary on we’re fall, in the really looking to sent. component is con of curriculum their 200-hour program Amajor fall. inthe facilitatingand be together will a they writing ateacher training curriculum and yoga instructor, and Griffo are Grantham,tion. Bryce bar manager she says she would doit over all again. trainings were long and but grueling, training for atotal of 500hours. The went on to doanother 300hours of 2013, Griffo is alifelong student who tor until 2017.” astime an operations and lead instruc and working started at Breathe full- atjob Breathe and my left banking job teacher training. Then Iwas offered a Griffo. “A year later Idida200-hour itand and Itried fell inlove,” says cornerthe from my house (Breathe), there was ayoga studio right around tion to yoga. a healthy outlet. Thus, her introduc got to apoint where to she find needed ing ayoung family was tough, and she manager. Working and hav full-time in banking and worked her way up to journey,neurial Griffo spent 12years to afford it.” is aplace where you’re going able to be Or ifyou want to apractice, start this time, we’re aspace that it. would carry thing and really want to put inthe out there and ifthey’re making some “With training the we’re embarking Griffo now employs sixat Revolu yoga instructor sinceA certified “We moved to Webster in2012and Before embarking on her entrepre n Follow us on Twitter attwitter.com/rbjdaily ------Griffo. 10 a.m. for their interview with Melissa Fast Start. Listen on Monday from 5:30to Corey James on 98PXY apartner is with (585) 363-7031 come whatever true, that like.” looks people want who to make dreams their lution “a is to be place of access for of instant success. and releasing unrealistic expectations importancehas the learned of patience and winding road for Griffo, but she Jerry. Starting abusiness was along poo, Frank, and her two and cats, Ben husband, her two children, her yorki studiothe and homebeing with her Griffo dividesvert, her between time frustrated or defeated.” ing to come back rather than feeling feel and successful they so wantbody feel empowered they so own intheir give teachers options to give students people ateral one time…We want to teachers you’re when sev instructing “We about talk what that like looks for and give permission for,” Griffo. asserts way, that’s unless something you want right to place hands their on you in any your and body no instructor has the you donot want touched. to be assistance and other the sidesays that One sideindicates that you are open to consent cards at of beginning the class. tion of consent open is by handing out tion,” says Griffo. consent is always an ongoing conversa #Team PXY with Whitney Young and [email protected] / Griffo’s inall, All dream for Revo A self-proclaimed introverted extro “You have complete autonomy over One way keep conversa the they ROCHESTER BUSINESS JOURNAL rbj.net/ Photo by Kate Melton Kate by Photo fast-start PAGE 2 PAGE ------When East High School faced closure for underperformance, researchers at the University of Rochester couldn’t wait for years of data to spark change. They immediately brought -based practices to support staff, teachers, and administrators to cultivate student trust and respect. This Rochester way of learning and unlearning transformed an urban education system and everyone within—nearly doubling graduation rates from 33% in 2015 to 61% in 2018.

The Rochester Effect. For education ever better.

EverBetter.Rochester.edu PAGE 4 JUNE 28, 2019 ROCHESTER BUSINESS JOURNAL A lifetime of schooling

College their first summer in the United At UR Warner School, States. Still, when he started fifth grade, he hadn’t mastered the new language dean puts his love quite yet. “I was a straight C student because I of education to work didn’t know English,” Marri said. Not only did he learn to speak English (with- By DIANA LOUISE CARTER out either an Indian or a Queens accent) but he learned valuable lessons about eq- nand R. Marri has been shaped by uity and the practice of education in education as few people have. America. A One semester into his new job as When a teacher told his Marri and his dean of the Warner School of Education fifth-grade classmates that they needed at the University of Rochester, Marri is in to include a “bumper sticker” in their re- a position to shape education in return. ports on U.S. states, he didn’t know that The pursuit of education was the rea- was short-hard for a motto or slogan son Marri didn’t see his father for much about the state, rather than an actual of his first nine years. While Marri was a bumper sticker. young child in Hyderabad, India, his fa- His parents were too busy to even ther, Madhava Marri, was in the United think about trying to find a bumper States pursuing an MBA and setting up a sticker for his report. “Also, you don’t business. In 1983, Marri, his younger question teachers,” he said of their old- brother and mother all joined Madhava world outlook. His only option was in the United States. handing in the report without the bum- Despite their struggles to gain a finan- per sticker. He got a C-, a grade that cial foothold in their new country, Mar- clearly still rankles the education scholar. ri’s parents shared their belief in the val- The experience taught him about how ue of a good education by making sacri- educators have to make sure they’re clear fices so he and his brother could attend in their explanations and aren’t assuming Catholic schools in Queens, considered cultural understanding they don’t have, better than the local public schools. he said. Marri could only speak his native lan- “When you think of , it’s impor- guage of Telugu and some Hindi when tant to recognize where people are com- he arrived from India, so his mother, ing from,” Marri said. Sarala Marri, enrolled both of her sons in He still speaks with pride of earning an English language class at St. John’s the title of most improved student in his class when he graduated from eighth grade, on his way to a prestigious Catho- lic college prep school. Anand R. Marri “School has always been a comfortable place for me,” Marri said. Position: Dean of the Warner The welcome at Archbishop Malloy Photo by Kate Melton School of Education High School included a Marist brother telling the boys (it has since become a Age: 45 co-ed institution) to look over their into academic research so he could an- starting to agitate for a less intense urban classmates and appreciate the fact that swer this question: “How do you provide experience when another job in New Family: wife, Maria Scott for every one of them, four other stu- equity and civic engagement for kids that York City diverted him from academia dents had been turned away. Again, the aren’t in the mainstream?” The question for several years – a former student con- Cormier; three daughters: Neela, drove him to a doctoral program in edu- tacted him about being on a search com- 11, Uma, 9, and Tulasi, 7. value of education and the understand- ing of the advantages it could provide cation in Madison, Wis., and it’s still mittee to fill a job in financial education driving him. at the Federal Reserve Bank of New York. Residence: Brighton was the subtext. Marri was a sophomore at Bowdoin Martha Mock, professor and director Marri ended up taking the job himself: College in Maine when he decided to of Warner’s Center for Disability and Ed- vice president of outreach and educa- Education: Bachelor’s degree in pursue education as a career. He was the ucation, met Marri when he, Mock and tion, overseeing everything from eco- government and legal studies, only student in Theodora Penny Martin’s her husband were all doctoral students nomic literacy programs to research on Bowdoin College, 1995; master’s education class to recognize the name of there. She said Marri immediately caught funding small businesses to compliance degree in education, Stanford Lamar Alexander, then U.S. secretary of her attention as someone she expected to with Community Reinvestment Act pro- education; answering the professor’s really go places. grams. University, 1996; doctorate “There are folks in a higher ed setting Four years into that job, Marri heard in education, University of question made him think about his con- nections to education. who stand out. He has always stood out from Mock that the dean of the Warner Wisconsin at Madison, 2003 “This is comfortable,” he recalled to me as someone who is committed and School had announced she would step th thinking. determined as it relates to making a dif- down at the end of her 18 year. Hobbies/activities: Reading, That comfort led him to Stanford Uni- ference, as it relates to giving back and Mock said when she thought about running, lifting weights, cheering versity and to teaching in low income public service,” Mock said. who she would like to work for, she asked on the . schools in San Jose, Calif., where his The chance to work with city schools herself, “Who do I know who is a deter- classes ranged from English-language made Marri select Columbia University’s mined leader, who won’t be fazed by learners as he had been to students tak- Teachers College for his post-doctoral coming to a new place and has a signifi- Quote: “Our country is founded job, as it interacts with the surrounding cant capacity for moving organizations on equity. Our job is to promote ing advanced placement classes. The stu- dents included native-born Californians school district that includes more than 1 forward? And, (who) really highlighted equity. Everyone gets an as well as immigrants from several na- million schoolchildren. my interest and a number of our faculty equitable chance to succeed. If tions. “If you can do it in New York City, you members’ interest in increasing diversi- we don’t do that here, what’s the “I got to see the whole spectrum,” can do it anywhere,” Marri said. He re- ty?” The answer was Marri. point?” Marri said. mained at Columbia for 15 years as he And Rochester was the answer both to He appeared to be on track to become worked his way up the tenure ladder. His Marri’s mission to effect change in edu- a school administrator but dove instead wife, whom he met at Madison, was cation, and to his family’s desire to leave PAGE 5 JUNE 28, 2019 ROCHESTER BUSINESS JOURNAL

New York City. meetings and communications invites for this school,” Marri said. He describes • Generate resources, scholarship and Tony Davis, community affairs officer people to participate in decision-making, his game plan as more procedural than work opportunities for the school. and director of community engagement yet, “he’s also willing to make the very dif- slate-wiping. These goals are happening simultane- at the Federal Reserve in New York, en- ficult decisions that his job requires.” One of Marri’s priorities is external ously with Marri and his family dealing couraged Marri to take the job in Roch- Another change is making it clear to engagement. He has met with local Free- with a whole new lifestyle. They’ve al- ester. Davis had spent his first four years faculty and staff that while he’d like to dom Schools. He gave the keynote ways lived in apartments until they out of college working in Rochester for stay informed, they are free to use the speech for graduation celebration at the moved into a house in Brighton, he said. an organization that finances affordable authority they already have to make day- India Community Center. He wants to “This whole backyard thing is new to us.” housing. His current job also brings him to-day decisions instead of asking him to be present and sponsor tables at events “It’s a big shift for us,” Marri said. “The to the area several times a year. make them. He listed providing financial of community groups. quality of life is quite different.” He had “I didn’t want to see him leave,” Davis aid for a student, assigning courses to “I want them to know there is a public been used to reading a book a week dur- said of Marri, but he knew of UR’s excel- teachers, and allocating office space as face of this Warner School,” Marri said. ing his hour-long subway commutes to lent reputation and that Rochester is “a some areas they can decide upon freely. And that familiarity goes both ways. “It’s and from work each day. His drive is too great place to live and raise a family.” “I don’t need to worry about that,” important to understand what the com- short to accommodate lengthy reading. Davis thought Marri would be a good Marri said, and noted, “I’m not the sub- munity wants, and not do drive-by pro- Marri’s parents, now retired, no longer fit for the job because of his experience ject matter expert on everything, but I fessional development,” he said. had a reason to stay in New York so they at the Fed, his experiences in economic know how to work with others.” “The big thing for me is equity. That’s bought a condo in Greece to be near education and his “understanding how This leadership model might result in the driving force behind everything we their son and his family. (Marri’s young- an anchor institution can serve as a con- some mistakes, Marri said, but the cost do,” Marri said. “Our country is founded er brother passed away at age 28 from a vener,” he said. Marri understands the of those mistakes is less than the cost of on equity. Our job is to promote equity. heart condition.) value of partnering with private and lost opportunities caused by his being Everyone gets an equitable chance to The senior Marris will soon be living public sectors and of “UR being a driv- involved in every decision made at the succeed. If we don’t do that here, what’s the snowbird lifestyle in East-West fash- ing force in those conversations.” Warner School, he said. the point?” ion, splitting their time between Greece Indeed, in his first week on the job, “We’re in a school of education. We’re It’s not necessary to draw up a new and Hyderabad, India. Undoubtedly his Marri visited East High School – the supposed to learn from our mistakes,” strategic plan for Warner, because the parents will provide additional language Rochester City School District facility Marri said. existing one works, he said. And it practice for Marri’s daughters. He and that UR is both overseeing and using as a Mock said Marri’s distributed leader- helped shape his three priorities: his wife do their best to speak only in laboratory for its students and for the ship model includes assigning terms to • Carrying out a distributive leader- Telugu at home to promote bilingualism. rest of the district. But he says most of leadership positions such as that of asso- ship model, which includes offering Mock said Marri’s emphasis on family his first semester at UR has been spent ciate dean, allowing more entry and exit more opportunities to lead and the carries over to work. listening rather than shaping. points. transparency to share how decisions Marri has made it known to employ- “The first semester for me is all about “I think it’s been a learning curve for are made. ees at Warner, “While work is highly im- what’s happening,” he said. As a result, he all of us, as it relates to a different style of • Raising the profile of the Warner portant and highly necessary…family has already held more than 100 one-on- leadership,” Mock said. The curve would School to, among other things, com- comes first. If there is a crisis, if there is a one meetings with people working for have existed no matter who came in, she pete with other schools for students situation, an issue that you have to deal and with him. The changes he has insti- said, as many people in the department and research. UR’s graduate educa- with related to yourself or your own tuted are procedural ones, but signify have only worked for one dean. tion school is the only grad program family, it’s a clear priority,” Mock said. something of a culture change nonethe- Marri speaks highly of his predeces- at the university that has not been “You don’t necessarily hear that in higher less. One is that he posts notes on all the sor, Raffaella Borasi, and the ground- ranked by US News and World Re- ed, especially in faculty positions.” meetings he has online so that everyone work she laid. “Raffaella was a great port. (The Simon Business School, [email protected]/ in the school has access to them. dean. She built this school. She was here for instance, is a regular on most top- (585) 363-7275 Mock said Marri’s transparency on for 18 years and she would take a bullet ranked business school lists.)

NOMINATIONS CLOSE AUGUST 2, 2019 NOMINATE ONLINE: nydailyrecord.com/attorneys-of-the-year

SAVE THE DATE: Thursday, Nov. 14 | 5:30 to 8 p.m. Hyatt Regency Rochester - 125 E. Main Street, Rochester

The Daily Record will host its Attorneys of the Year event, honoring members of the legal community with four distinguished awards:

LEADERS IN AWARD JUDICIAL EXCELLENCE AWARD This award honors attorneys who have This award will go to an outstanding who shown tremendous dedication to the legal exemplifies the highest standards of judicial profession and selfless, tireless commitment excellence; efficiently, expeditiously and to the community. objectively manages cases and dockets; and is respected by, and has the confidence of, other PRO BONO AWARD , staff, and others. This award will go to a firm whose lawyers show a commitment to doing pro bono work. LIFETIME ACHIEVEMENT AWARD The winning firm will have a high percentage This award will honor a whose career of lawyers who perform pro bono work has helped shape the legal landscape in the and a significant amount of pro bono hours Rochester area and who has shown longstanding donated by the firm as a whole. commitment to the community.

For event information, contact [email protected]. For sponsorship information, contact your account manager or [email protected] PAGE 6 ROCHESTER BUSINESS JOURNAL / THELIST JUNE 28, 2019 Auto Dealers (Ranked by number of vehicles sold retail in 2018)

No. of Vehicles Name Total No. of Serviced Annually Top Local Manager(s) Address Retail Sales No. of Salespeople / Year Founded No. of Vehicles Sold Volume in Vehicles Sold Avg. New Retail New Make(s) Sold Top-Selling Service Employees / Total No. of Leasing / Rental Telephone Retail in 2018 1 Car Cost ($) Model Employees No. of ASE- Available Locally Website 2018 ($000) in 2018 Body Shop Employees Certified President or Owner(s) Rank Technicians2

Vision Automotive Group Mario Marino, Judy Dodge, Nissan, Kia, 800 Panorama Trail 144,852 VanHeusen, Mark Ledtke Rochester, N.Y. 14625 10,224 296,982 13,820 NA Hyundai, Chrysler, NA 85 / 106 / 16 462 Y / Y 2000 1. (585) 310-7025 Jeep, Ram, Buick, 15 www.visionauto.com GMC Daniel Edwards, Mario Marino, Brian Mark

The Dorschel Automotive Group Lexus, Nissan, Evan Stark, Michele Myers, 3817 West Henrietta Road 121,000 Timothy Treahy Rochester, N.Y. 14623 9,446 245,292 13,668 25,968 Volkswagen, Infiniti, Nissan Rogue 152 / 221 / 31 454 Y / N 1949 2. (585) 334-9440 Kia, Toyota, Mini, 52 www.dorschel.com Maserati, Alfa Romeo Richard Dorschel

Van Bortel Auto Group3 Mary Van Bortel 4211 West Henrietta Road 107,223 Rochester, N.Y. 14623 6,065 NA 10,841 NA Ford, Subaru, NA NA / NA / NA 420 Y / N 1985 3. Chevrolet 24 (585) 222-2277 Mary Van Bortel www.vanbortelcars.com

Doan Family of Dealerships4 Michael Daeschner 4477 W. Ridge Road Buick, GMC, Chevrolet, 57,504 Rochester, N.Y. 14626 5,096 167,517 7,710 32,872 Dodge, Chrysler, Jeep, NA 68 / 103 / 0 302 Y / N 1982 4. (585) 352-6600 Sprinter vans, Fiat 32 Dean Doan, Raymond www.doandelivers.com Helfrich

Garber Automotive Kevin Parker 3955 West Henrietta Road 41,000 Rochester, N.Y. 14623 4,191 130,772 5,445 31,200 Acura, Honda, Honda CRV NA / NA / 12 218 Y / N 2011 5. (585) 334-1600 Porsche, Audi NA www.drivegarber.com Richard Garber

Ralph Honda5 Steven Ralph, Zachary Ralph 3939 W. Ridge Road 25,000 Rochester, N.Y. 14626 1,848 43,509 2,903 26,500 Honda Honda Civic 23 / 30 / 5 75 Y / Y 1933 6. 8 (585) 225-3200 Michael Ralph, Steven Ralph www.ralphhonda.com

Doyle Chevrolet Subaru6 740 Ridge Road 22,500 NA Webster, N.Y. 14580 1,825 NA 2,352 NA Chevrolet, Subaru Subaru Forester 20 / 35 / 7 74 Y / N7 1975 7. 18 (585) 671-5390 Michael Doyle, Mark Doyle www.doyleauto.com

Genesee Valley Motors Inc. 1695 Interstate Drive 28,500 Dominic Genova Avon, N.Y. 14414 1,823 NA 2,561 NA Ford, Chrysler, Dodge, NA 18 / 42 / NA 82 Y / Y 1994 8. (585) 226-6000 Jeep, Ram trucks 18 www.geneseevalley.com Dominic Genova

Randall Farnsworth Auto Group Robert Bonosky 5375 Thomas Road 24,938 Canandaigua, N.Y. 14424 1,721 66,329 2,663 33,431 Chevrolet, Buick, GMC, Chevrolet 11 / 16 / 8 91 Y / N 1917 9. (585) 394-0050 Cadillac Silverado 17 Randall Farnsworth, Martha www.farnsworthgroup.com Buttaccio, Margaret Farnsworth

Vanderstyne Motor Sales Inc. Jay Vanderstyne, Timothy 4374 W. Ridge Road 17,189 Gaspar Rochester, N.Y. 14626 1,254 36,440 1,597 27,500 Toyota Toyota Rav 4 15 / 24 / 0 48 Y / Y 1992 10. (585) 225-6600 14 www.vanderstyne.com Gerald Vanderstyne Jr.

Henderson Ford Randy Henderson , Sue 810 Ridge Road NA Degrazia, Ronnie Rozier Webster, N.Y. 14580 1,047 24,556 1,604 34,950 Ford NA NA / NA / NA 52 Y / N 2002 11. (585) 787-1700 NA www.hendersonfamilyford.com Randy Henderson

Notes: Information was provided by individual new-car dealerships that responded to an email 4 The company owns Dodge Chrysler Jeep RAM Fiat, Doan E-Z Auto, and Doan Pre-Auction Outlet survey. The survey area was Monroe, Genesee, Livingston, Ontario, Orleans and Wayne counties. 5 Researched by Andrew Green © 2019 Rochester Business Journal 1 Ralph Honda is the dba for Ralph Automotive Inc. Includes retail sales, fleet sales and wholesale liquidation, unless otherwise noted 6 2 Doyle Chevrolet Subaru is the dba for Doyle Chevrolet Inc. If you would like your company to be considered for next year's list, or if there are any corrections or Automotive Service Excellence additions, please write to: Research, Rochester Business Journal, 16 W. Main St., Suite 341, Rochester, 7 Available to service and body shop customers only 3 N.Y. 14614; or email [email protected]. The company owns Van Bortel Chevrolet, Van Bortel Ford and Van Bortel Subaru. NA - Not available

Download and purchase weekly RBJ data in Excel format at the RBJ List Center. Visit go.rbj.net/ListCenter for more information. JUNE 28, 2019 ROCHESTER BUSINESS JOURNAL / RBJ.NET PAGE 7

To recognize excellence, promote innovation, and honor the organizations and individuals who lead the manufacturing industry in our area, the Rochester Business Journal has partnered with the Rochester Technology and Manufacturing Association to create the Technology and Manufacturing Awards. Honorees selected in ten categories will be profiled in a magazine published in the fall and recognized at a luncheon on October 16, 2019. NOMINATE TODAY! Nomination deadline: August 2, 2019 For category descriptions and to nominate, visit rbj.net/events/technology-and-manufacturing

NOMINATION CATEGORIES:

• Manufacturing Innovation, large companies • Apprentice • Manufacturing Innovation, small companies • of the Year • Powerful Partnerships • Rising Star • Workforce Development, Manufacturing • Global Advancement Enterprise Division • Growth in Manufacturing • Workforce Development, Training and Support

* The Chairperson’s Award will be selected by the RTMA Chairman and Executive Director. Supporting information is recommended, but not required. Any supporting documentation can be emailed to [email protected]

For event information, contact [email protected]. For sponsorship information, contact your account manager or [email protected]. PAGE 8 ROCHESTER BUSINESS JOURNAL / RBJ.NET JUNE 28, 2019 Leaders must work to improve diversity and inclusion

By VELVET SPICER he added. “And there’s no PowerPoint ronment promotes and sustains a sense that can help you get there.” of belonging. It values and practices There was a time when homeowners Business leaders and community respect for the talents, beliefs, back- could not sell their houses to people leaders cannot simply say they are in- grounds and ways of living of each em- of color. Builders were not allowed to clusive and diverse and believe in eq- ployee.” build homes for minorities. And banks uity. Parton said his company’s goal is to would not lend money for that purpose. “We can’t claim that unless we do the encourage and enable people to bring That took place in Pittsford, N.Y., the work associated with that,” Beckford their whole selves to work, where they same town that had stops on the Un- said. Which is why he and another per- do not have to change themselves or derground Railroad, where slaves were son of color ran for and won seats on their identity when they come to work. welcomed as they made their way to Pittsford’s town board. He suggested that hiring professionals Canada. In fact, a new group called PittsFOR- do the personal work. It also is the place where in the last WARD has been formed to work on so- “In order to go out and make a dif- three years slips of paper reading cial issues in the town, he noted. ference you have to engage communi- “Make Rochester Great Again — Make The nonpartisan group facilitates on- ties, you have to be deeply invested, Rochester White Again” have been left going conversations about ethnicity, you have to build your networks,” he in yards and on driveways. Where in race and diversity in order to establish added. “There is no silver bullet. You 2016, just one individual of the nearly a shared experience. have to be involved. You have to be 500 teachers and administrators in the “The change that we seek right now, connected.” school district was a person of color. in terms of equity, is right here in us. Other suggestions from the session It’s also the place where in Febru- It’s not anybody else’s job; it’s ours. included inspiring internal support, ary, in honor of Black History Month, a Each one of us, when we go back to getting comfortable with being uncom- class project to highlight famous Afri- work tomorrow, should go back with fortable and experimenting with the can-American inventors had a number a brand new lens that says I reject the firm’s diversity. Barco advised hiring of photos of white people—including social construct that I’ve been fed, that professionals to actively be involved in Andrew Jackson and Gen. Robert E. I’ve lived with and, in fact, may even how they build their pipeline and what Lee’s cousin—displayed on school walls have benefited from,” Beckford ex- they really want it to look like. for weeks without being addressed or plained. “And I’m going to start with a “You don’t learn that in school,” Par- taken down by school administrators. brand new construct called the human ton added. “You want to go out there, Kevin Beckford, University of Roch- race.” build relationships and plant seeds for ester’s first senior director of staff diver- At Partners & Napier, a Rochester- the future.” sity, equity and inclusion, and a mem- Photos by: Bennett Loudon based creative company with some 160 Beckford during his keynote address Kevin Beckford is the University of ber of the town board of Pittsford, used staffers, diversity and inclusion are wo- told the audience they had work to do. Rochester’s first senior director of staff ven into the fabric of what its human “When you’re making decisions on those examples recently to describe diversity, equity and inclusion, and a how changing a law doesn’t necessarily member of the town board of Pittsford. resources professionals do. , ask, ‘Where’s the diversity change a heart, and how structural rac- “And we should take it as seriously and supplier diversity?’ If you have ism affects all. as any other business decision,” said staffing firms, you want to ask them ... “That’s what happens when leaders Makwete Barco, talent acquisition spe- to bring a diverse candidate pool. That’s don’t lead. What’s happening in Pitts- cialist for the advertising agency, dur- (the staffing firm’s) job to find where ford right now isn’t just magic; the lead- ing the event’s breakout session, “Cul- the talent is and bring them to me, and ers ignored the signs,” Beckford told tivating Your Candidate Pool.” “If you if it’s not diverse it means you’re not an audience of about 150 people at the ignore diversity and inclusion, if you looking,” he said. Rochester Business Journal’s inaugu- pretend it has no impact on your or- Beckford recalled using a staffing ral Diversity & Inclusion Mastermind ganization or how you do business, in firm to find a job at one point in his -ca Summit, held June 11 at the Joseph A. 10, 15, 20 years you just might not be reer. He was told he should dumb down Floreano Rochester Riverside Conven- relevant.” his resume because businesses may not tion Center. “The community loses Doug Parton, Partners & Napier’s believe he had all of the qualifications when you have inequity.” head of talent and director of human he did. He left the office. The summit gave business owners resources, cautioned that not every di- At one point during his 28 years and leaders an opportunity to learn versity, equity and inclusion program dealing with structural and institu- how committing to a diversity and in- will go swimmingly. tional racism, Beckford came face-to- clusion plan can entice better talent and “You will fail. Be humble, but don’t face with a subordinate who refused to improve their bottom lines. Beckford stop,” Parton advised. “If you are not take direction from him. He considered was one of five guests who discussed Makwete Barco, talent acquisition ready for this you will fail worse. It’s Beckford a “token” employee. Beckford their real-life experiences in commit- specialist for Partners & Napier, was one our job as HR folks, as leaders of your gave the employee a list of former su- ting to diversity, equity and inclusion. of the presenters for the breakout session organization to be ready for that stuff.” pervisors for reference and the employ- “Cultivating Your Candidate Pool.” Beckford, who served as keynote Partners & Napier defines the con- ee called each of the names on the list speaker at the half-day event, said we cept of diversity as encompassing ac- and heard glowing reviews. need to ask ourselves why we are OK we look at our individual departments ceptance, and more importantly, re- For the first time, that employee with inequity. and meetings, we’re going to make de- spect. called Beckford “sir.” “I have eyes. I’m on a team that cisions, we’re giving out projects, we’re “It means that we as people need “It’s hard to change things one per- doesn’t have any women on it, no peo- giving out contracts (without diverse to understand that each of us is very son at a time, but that’s the work we ple with disabilities, no people who are input). unique and then recognize those indi- have to do,” Beckford said. “It starts gay or lesbian,” Beckford said of numer- “I’ll go down to the island to get vidual differences,” Barco said. “Inclu- with leaders. You have a responsibility ous businesses in Rochester. “You can a tan, to look dark, but I won’t hire a sion is involvement and empowerment, if you’re a leader.” see when you walk through out com- person who’s dark. This is the honest, where our inherent worth and dignity [email protected] / munity diversity. We’re here. But when humble conversation we need to have,” is recognized. An inclusive work envi- 585-653-4021 / @Velvet_Spicer Cut back on your paperwork. Renew online. www.RBJ .net.net JUNE 28, 2019 ROCHESTER BUSINESS JOURNAL / RBJ.NET PAGE 9 Expert panel tackles diversity and inclusion

By VELVET SPICER of all serious, long-term individual inves- guideline because each one of us is an in- that you’re working in. Your leader is go- tors, we have to better understand the di- dividual. And every individual wants to be ing to have to own that as well and be able Kevin Beckford, University of Roches- verse marketplace. It’s not just ethnicity. serviced in a different way or fashion. to ask those questions and challenge up- ter’s first senior director of staff diversity, It’s not just gender. It’s attitudinal differ- Audience: How do we make it clear wards and say I want to see the measures equity and inclusion moderated a panel ences. It’s generational differences. All of that this is something that’s impor- on pay equity. I want to see hiring. discussion at the Rochester Business that is encompassed under the work that tant, and how do I bring that up to the Freida: In the construction industry, Journal’s inaugural Diversity & Inclusion we have to do as an organization, ulti- actual table to make it happen? to get our contractors on board with this Mastermind Summit, held June 11 at the mately to serve our clients more deeply. A Curtis: The other challenge, when I diversity situation and hiring people, Joseph A. Floreano Rochester Riverside couple areas that we’re in a deep discovery mentioned allyship, we’ve seen it’s im- it’s just, plain and simple, numbers and Convention Center. of as we begin to deliver on what we term portant to have leadership attention. It’s customer driven. Rochester City School The panelists were: a human-centered client service model, important to have that intentional effort District got $325 million in their mod- • Jessica Millan, financial advisor and which has so many different spokes that in management. But the real change has ernization program five years ago. That diversity & inclusion leader, Edward come with that, is that we need to cater got to happen throughout the organiza- project labor agreement had diversity Jones. to clients regardless of their gender, gen- tion. Who influences your day-to-day? It’s goals. They’re next to unachievable with • John Curtis, manager, lease market- eration, ethnicity. We obviously recognize not the HR department. It’s not a diversity our current membership. Every Local is ing, and diversity leader, Corp. that there’s trends currently among all leadership, or even words on a page. It’s up against the same problem. And it’s Curtis also leads the LGBT diversity these different groups that are out there, got to be instilled down through your di- Continued on page 39 caucus group at Xerox and was the first but those trends can only be used as a rect manager, through your organization male to join the board of its women’s alliance. • Kesha Carter, chief diversity officer, Coordinated Care Services Inc. • Ron Freida, assistant business manag- er, International Brotherhood of Elec- trical Workers (IBEW) Local 86. Below are some of the panelists’ answers to three of the questions that were asked. Go to rbj.net for more answers to these questions. Beckford: How important is diver- sity/equity/inclusion (DEI) to your business? For example, what specific changes are you making today or at this time to effectively communicate this message to your advertisement, community engagement, funding and resources that you put towards equity, inclusion and diversity? Carter: At CCSI, diversity, equity and inclusion are extremely important, and that’s evidenced by my position existing. I’ve been with CCSI for just over a year and prior to that my position did not ex- ist. They did not have anyone that was specifically in charge leading the efforts around diversity, equity and inclusion. As an organization, they realized that it was extremely important, not just to talk about having an eye for diversity and creating an inclusive environment, but really having someone there that was responsible for that. And part of the executive leadership team, just like the CFO and the COO and the chief HR officer, they felt like this was that important. With that, I am part of the executive leadership team, so with that comes reporting directly to the CEO and having responsibility to the board. And as we continue to build our strategy and move forward, diversity, equity and inclu- sion are part of our overall organizational strategy as well. A lot of times you’ll see organizations that are just starting out do- ing the work around DEI that it is a part of HR, there is one person that is responsible for that within HR or one person that’s not even part of HR that’s just kind of out there, nobody really knows who they are or what they do. So it was extremely im- portant to have that be part of the organi- zational structure and with that comes a dedicated budget, just like any other area of the business has a dedicated budget to be able to do the work that is being done. Millan: I’m going to shift gears a little bit because we’ve talked a lot more about the internal side of it. For us at Edward Jones, we have a vision of servicing all the serious, long-term investors of this nation. And in order to do that, we recognize that we have some work to do, for multiple reasons. So our “why” correlates perfectly with this DEI message that we have here this morning. To become that first choice PAGE 10 ROCHESTER BUSINESS JOURNAL / RBJ.NET JUNE 28, 2019

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SPECIAL REPORT Real Estate & Construction CHEAPER RENTS Builders turn away from luxury apartments downtown

BY KEVIN OKLOBZIJA

Story begins on page 12 PAGE 12 ROCHESTER BUSINESS JOURNAL / SPECIALREPORT JUNE 28, 2019 Upscale rental market may be peaking downtown escalates rather quickly to $2,400 and other 176 luxury units are nearing com- Earlier this month, however, Christa New apartments to go even $3,300. pletion. told Rochester City Council that the “For what people are paying in rent, Leasing agents and developers are market didn’t need more luxury living for $1,000 a month you could easily buy a house,” said Hei- banking that there are still scores of res- space. His plan now calls for workforce di Zimmer-Meyer, president of the idents willing to spend $17,000 to housing and mixed income, with aver- rather than $2,000-plus Rochester Downtown Development $30,000 on rent per year. age rent well under $1,000, and an ad- Corp., or RDDC. “At some point when the music stops, jacent daycare facility. By KEVIN OKLOBZIJA Still, even more high-end units are on there won’t be a chair for someone,” Don “If there’s anybody who’s been a the way. Occupancy at The Nathaniel, a Riley, vice president of marketing and cheerleader of downtown, it’s me,” s upscale apartments became the Robert Morgan luxury community development at Mark IV, said. “But right Christa said. “But I just think we’re go- rage on Rochester’s downtown along South Avenue near Dinosaur Bar- now, it’s like a new restaurant. Everyone ing to have too much (upscale) inven- Arental landscape — with inventory B-Que, is scheduled for October. Con- wants to go try it out.” tory. From a supply and demand posi- going from anomaly to normalcy around struction is moving swiftly on 625 Mark IV’s 625 Goodman is scheduled tion, this is where we’ve settled. 2016 — there was a common refrain. Goodman, a Mark IV Enterprises proj- to open in March, and founder Anthony “We did a very detailed analysis of “Wow, these are nice.” ect that brings rental glitz – with a more DiMarzo rarely, if ever, swings and existing inventory as well as the new Followed by, “Where do I sign?” market-friendly rent of $1,000 to $1,400 misses on a project. The firm believes inventory that’s coming in, and how From the immaculately appointed – to the neighborhood just off Interstate this housing complex will be perfect for long it will take for absorption. I just units in Tower280 to the elegantly cre- 490. the just-out-of-downtown neighbor- think we would have been farther back ated living spaces of Charlotte Square Which brings us to the new refrain: hood, and they have 300 Alexander and in the queue. But there’s really not a sup- at the East End, renters seeking more How much is too much when it comes Corn Hill Landing as proof of market ply for people who work at than just a touch of class had choices. to luxury unit construction? acumen. and the University of Rochester and are They still do, too. Oh, do they have “I think everyone’s watching to see “What we’re seeing is renters by nurses. We’re not building for the sake choices. what that saturation point is,” said Rich choice,” Riley said. “Who’s moving in? of building; we’re very confident in the From The Linc on East Main Street to Finley, president, chief operating officer It’s everyone. Young people who haven’t population we want to serve.” 88 on Elm. From H.H. Warner Luxury and partner at prominent real estate de- settled into families yet. People coming Zimmer-Meyer of the RDDC thinks Lofts on St. Paul Street to Spectra at Sib- veloper Buckingham Properties. “It out of relationships. Seniors that are Christa may be right. ley Square. From the upper floors of The seems like we’re getting close, but at the nostalgic, who remember Eddie’s Chop “It’s a shift to lower than luxury,” she Metropolitan on Clinton Avenue to 200 same time, units keep renting.” House, the Manhattan and Rascal Café.” said. “When Tower280 opened and they East Avenue. From 300 Alexander Street Properties managed by Canopy Man- But some believe the high-end market were asking $3,200 and $3,400 a month to The Terminal Building on Broad agement are proof. Just three of 56 units is slowing, that the number of potential and they leased quickly, you were say- Street. at The Terminal Building are available. renters is close to tapped out. ing, ‘Who are these people?’ Granite and marble countertops. You can’t get in 88 on Elm, and 50 David Christa, president of Christa “Now young tech workers are saying, Stainless steel appliances. Doormen. Chestnut is at about 95 percent capac- Construction, has revamped his project ‘I can’t afford these, why isn’t someone Grand views. Stately fixtures. Porcelain ity. That’s despite the development for Parcel 2 of the old Inner Loop. He building something I can afford?’ This tile. Fitness centers. Steam rooms. Mov- boom. and Morgan (who is no longer a partner opens the door to a new class of worker.” ie theaters. Since 2014, there were 1,114 upscale in the project due to ongoing legal is- This also is a sector of the working All that’s required is a little cash. OK, apartments and fewer than 200 more sues) had proposed a five-story building class that doesn’t necessarily want to maybe a lot of cash. Rent for most of the reasonably priced units introduced in with 118 upscale units with an average buy a house. The American dream of the luxury units in downtown begins the downtown marketplace, according rent of $2,200. There would also be retail around $1,400 or $1,500 for a studio and to statistics provided by the RDDC. An- and office space in the building. Continued on page 17

Attended Brighton Meet Has 20 years of experience Is an expert welder ober Engaged to his fiancé Fatima R Is a role model for his three children

First project was the new library downtown

Donates his time to Bethany Spiritual Church of God

Robert is a proud member of Local 33 and happy to work for a union contractor that is a member of the Construction Industry Association of Rochester.

When you hire a union contractor, you’re working with the industry’s most knowledgeable and highly skilled workforce that will deliver the highest level of quality workmanship, while ensuring your project will be completed on time and on budget. It all adds up to a contractor partner that is committed to Robert Hunter, providing the best return on your project investment. BVR Construction Member Local 33 See what hiring a union contractor can do for your next project. Visit ciar.biz. Our deep knowledge and far-reaching expertise help you get the most out of the Opportunity Zone Program. That’s The Phillips Lytle Way. Our multidisciplinary Opportunity Zone Team brings real estate attorneys, corporate attorneys and tax attorneys to the table to structure transactions that work harder for you. Whether you’re a real estate developer, a business owner, an investor, or a fund manager, we have the know-how and the market experience to keep your project moving forward. Plus, we stay on top of the important regulatory restrictions and program deadlines to help you maximize benefits and minimize risks. Talk to us and learn why sophisticated clients are in the zone with Phillips Lytle.

Visit us at PhillipsLytle.com/OpportunityZones 28 EAST MAIN STREET, SUITE 1400, ROCHESTER, NY 14614 (585) 238-2000 Prior results do not guarantee a future or similar outcome. © 2019 Phillips Lytle LLP PAGE 14 ROCHESTER BUSINESS JOURNAL / SPECIALREPORT JUNE 28, 2019 Technology leads to safer, more efficient construction work

By SETH WALLACE impact can be most clearly seen. Con- that actually has form. Within hours, tion and is tremendously efficient.” struction technology doesn’t just allow we can provide a comprehensive mod- One of the alchemists behind Le- n the beginning, there was a plan, companies to move faster and do more el with a precise Chase’s BIM magic — and what else there was material and there was — it’s fundamentally altering how em- budget and sched- can you call making a house appear Imanpower. These three components ployers and employees are interacting ule.” out of thin air? — is Chris Preston, a have been the cornerstone of one of with each other and their projects. A “sophisticated 2006 Alfred State grad who now over- the most human needs — to build “I wouldn’t say construction” op- sees what he calls “an exciting period shelter — since time immemorial. it’s less complicat- erative in 1996, of exploring new technology.” More specifically, anthropologists ed, but technology when Sayers start- “It’s a great design tool, estimating date the beginnings of what we broad- has taken away a ed at LeChase, was tool and communication tool for cus- ly refer to as “construction” to rough- lot of mistakes and required to possess tomers,” Preston said. “When we build ly 7,000 years ago. As the Stone Age a lot of lost time,” Preston a familiarity with something for customers, maybe it’s ended, humans began to delve into said Pike Co. Ex- the classic com- the first time for them and they’re not more complex and ambitious shelters. ecutive Vice Presi- puter aided design (CAD) software, super well-versed in the process so the We left behind the hunter-gatherer dent Ted Orr, which produced 2D specs at a then- advantages to these models is helping lifestyle with its animal skin tents and Sayers whose four de- revolutionary rate and is still in wide communicate. If (the clients) want a began to manipulate timber, copper cades in the busi- use today. door, you can draw a door, and it’ll and iron. In China, evidence of wood ness have given him a front-row seat give you the height, width, manufac- joining has been dated as far back as to an explosion in innovation. “Technology really turer, depth. Every element is smart.” 5,000 BC. Starting from the very beginning of While Preston and his team are hard Jump in as we hit the turbo button a project, all the information in the fosters and enables at work in the lab, Sayers says he re- on the Wayback Machine: from mud design phase is preserved on a dynam- members a time before the switch to and adobe brick in Mesopotamia, we ic, widely accessible computer server collaboration and computing-based construction — and learned to cut and move stones in — no longer on a master set of blue- information sharing out doesn’t want to go back. Egypt to build the pyramids; the prints, draft books or the imagina- “Technology really fosters and en- Greeks gave us plumbing and the tions of client and vendor. in the field.” ables collaboration and information crane; Roman cement (hydraulic lime Cataloged under the broad term of sharing out in the field,” he said. “Back mortar) built an empire that lasted building information modeling (BIM), — Chris Preston when, we’d have a roll of drawings, 1,000 years and temples still standing it’s “been an amazing journey,” ac- maybe a thousand drawings, and today. cording to Kyle Sayers, executive vice they’d be in the trailer and maybe By the time the Black Death finally president and chief operating officer But we don’t live in a 2D world. Now three or four people would see them left Europe in the Middle Ages, we’d of Rochester’s LeChase Construction. with BIM modeling and logistic plans, per day.” mastered the rib vault, the segmented “Most of our clients come to us with combined with mobile geo-position Now, tablet computers like iPads are arch bridge and the blast furnace. a need and an idea that isn’t much be- satellite (GPS) technology, critical in- the standard. Towering alabaster spires popped up yond a need and an idea,” Sayers said. formation about a job site can be auto- “Our folks in the field no longer are all over Christendom, enabled by ad- “And we can use (BIM) to turn a pic- loaded “with everything you need.” equipped with drawings rolled up un- vances in Gothic architecture and ture, or if they say, ‘we need X amount “We can pinpoint to a fraction of an der their arms,” Sayers said. “When- spawning grand castles. of square footage for Y program in- inch what would otherwise take a sur- ever an architect makes a change, it’s The spine of America was forged in side,’ into a 3-D model and we can veyor hours and hours to calculate,” the works of the U.S. and Bethlehem show them and talk about something Sayers said. “It’s a remarkable evolu- Continued on page 18 Steel companies and as America’s ur- ban centers crowded with immigrants and former soldiers after the Civil War, the only way to build was up. Along with Levi’s, Coca-Cola and de- mocracy, America’s best-known ex- port may be the skyscraper. If we’re going to build something, we still need a plan, materials and manpower but this is the 21st century! Axe-hewn logs have given way to structural composite lumbers and when the B.F. Goodrich Co. in 1926 commercialized polyvinyl chloride (PVC), it opened the door to an en- tirely new way to pipe and wire buildings. The march of technology is un- stoppable, and construction and building trades are some of the indus- Orr tries in which its

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By JASON STREB Designers spend months and years myself and many into the profession. ‘sting’ one feels when the client doesn’t working every day and long hours an- For any artist or designer, drawing and like the design. The next step he says “I wanted to be an architect.” alyzing every detail about how a build- creating is the process. Beyond our is to “…just go back to the drawing Often, this is the typical response I ing will work. How will people use the napkin sketches we draw in a variety board and either struggle again or find get when I tell people I’m an architect. space? How will people feel and move of ways. We draw on research for in- it….and hopefully they like it. Because I’m frequently surprised to hear this in the space? We pick the materials, spiration. We draw on past experienc- when they like it, quite honestly there’s as for many architects we feel there is furniture and every aspect one can es to inform our creativity. no feeling like it in the world….” a mystery around our profession and think of in a building—yet most ar- The creative process can be a roll- So often a design evolves from sim- what we do. It seems most people’s chitects will never experience it. We ercoaster. Rarely is there an ‘ah ha!’ ply the architect’s imagination. Influ- knowledge or interaction with archi- design projects for others to use and moment that then sparks a flurry of ence from the client or public have a tects is limited to a TV portrayal like occupy. The journey of our process is ideas that then becomes a building. hand in crafting and altering the de- Mike Brady or George Costanza (al- varied and begins long before the cer- The creative process, specifically for sign. Architecture and its aesthetic though not an architect he always emonial ribbon is cut. architects, is something we are trained value is quite often in the eye of the wanted to pretend to be one). A ro- in and are forever refining. For Nana- beholder. manticized caricature typically in- The creative process can Yaw Andoh, assistant professor of ar- So, what makes a design or project volves a roll of drawings and dark chitecture at RIT’s master of architec- successful for a designer? For Nancy rimmed glasses. be a rollercoaster. ture program, it’s “…what we do.” Gong, glass artist and owner of Gong The public interacts with architec- As someone who trains architects Glass Works, it’s a combination of ture daily yet primarily with the fin- Rarely is there an ‘ah to think, Andoh understands the emo- things. “In any design, we all want to ished product of what we do. Even tional process associated with design- have fun and do something really cool. construction sites (which are plentiful ha!’ moment that then ing buildings. “…We’re trained We all want to design something that’s downtown) and ribbon cuttings rep- sparks a flurry of ideas through school to design… so being going to be an award winner. But even resent the end of what can be a multi- able to generate an idea…it’s not just before that, we want it to be something year process for architects and design- that then becomes a about the skill and the experience but that works for the client, and for me, ers. At those stages, the architect’s role there’s also kind of an emotional jour- I want it to be meaningful for the cli- is wrapping up and we’ve moved on. building. The creative ney to actually be confident enough ent. I want it to be an experience that It’s a funny time for us architects then. to put something on paper…to take a adds to their day. If I’ve done that, The time when a building has come to process, specifically for risk and show someone.” As an archi- then I’ve done my job, and I have a big fruition and a project that’s been so tect himself, Andoh understands that smile on my face.” intimately “ours” is suddenly someone architects, is something although the design originates with Gong works closely with architects else’s. the designer—ultimately the design is and appreciates the design process, I imagine this must be what it’s like we are trained in and not for them. “It’s for the client and which she says is very similar for both to send a kid off to college. Most of are forever refining. then it’s for the public at large. … So artist and architect. She feels com- the architects’ life with a project is when the design process is happening munication with the client is essential spent more intimately and isolated. we tell our students this all the time for taking a broad vision and refining What starts as a sketch or idea on a that you have to take the emotion out it so that it meets the needs of the small notebook or napkin (yes, often The creative process of architects is of it… because at some point the cli- user. “It’s our job to take the time to a napkin) evolves into a full-blown what I think most people are drawn ent may love it or hate it.” As archi- ask the questions…to talk to the right building. It’s an interesting concept to when they once saw themselves as tects, developing a thick skin is part many don’t realize about architecture. an architect. In truth, it’s what drew of the game. Andoh points out the Continued on page 18

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• 42 residential units FOR ADDITIONAL INFORMATION, PLEASE CONTACT: • 8 commercial spaces Evan Gallina (585) 654-6650 [email protected]

CONTACT MIRIAM ZINTER [email protected] 585.939.7602 O: | M: 585.737.3440 www.gallinadev.com JUNE 28, 2019 ROCHESTER BUSINESS JOURNAL / SPECIALREPORT PAGE 17

RENTAL Continued from page 12 Industry insights and knowledge 1950s, ‘60s and ‘70s, the suburban life- style portrayed on Ozzie and Harriet and Leave it to Beaver, is no longer the to meet your unique needs. idyllic goal. “There has been a much bigger push for rentals,” Zimmer-Meyer said. “This is a generation that likes its flexibility.” They like walkability, they like the ur- ban lifestyle and they like the bustle of downtown. And some don’t mind pay- ing for glitz, which is why there was the luxury boom. “This is their desire; this is what they want and they’re willing to spend,” said John Caruso, president of Passero As- sociates, an engineering and architec- ture firm. The Passero office is at the intersection of West Main and West At Canandaigua National Bank & Trust, we understand that each business and industry has Broad streets and there are employees its own unique financial needs. We also recognize that it takes a collection of banking services who live in the neighborhood. to meet them. “We’re growing as a company (from 70 employees to 105 in the past five Our Commercial Services Group has a long track record of working with commercial real estate years) and we’re just one company. With the expansion of all the economies, I developers and property management clients. This experience is evident in our ability to develop don’t think we’ve met demand for these creative solutions to meet the complex needs of this industry. living spaces.” Having businesses locate downtown We assemble a complete team of financial experts, collaborating across disciplines within the has been a big win for Rochester’s econ- organization, to address the opportunities and challenges you face. Let us put our local market omy and developers. There are now 191 creative class/innovation companies knowledge and decision making to work for you. downtown, Zimmer-Meyer said, and some workers prefer to live there as well, Call today, and let our team get to work for you! thanks to “Seinfeld,” “Friends” and “Sex in the City.” The television shows cre- ated a pop culture aura about urban liv- ing. “The high-intensity lifestyle became the vision, the goal,” she said. Some just can’t afford the top-end rent, which is why upscale development Best Business Banking CNBank.com/CreativeSolutions | (585) 419-0670 proposals have slowed. Buckingham has been active in repurposing downtown buildings. While Tower280 brought lux- ury to the heart of downtown, a lot of Buckingham projects like Industrie Lofts on Water Street are in the county’s market sweet spot of around $1,000. “It’s purely demand for us,” Finley said. “We don’t go into a project without confidence it will work from a financial perspective. We’re pretty selective about what we do. “And we do more mixed use than any- thing. We like to ultimately make an impact.” If the upscale market is nearing satu- ration, as Christa believes, then only one thing will change that: newcomers to the market. “At some point we’ll just be robbing Peter to pay Paul, just emptying out some suburban garden apartment to fill some cool urban building, unless we can grow our regional economy,” Zimmer- Meyer said. A sign we’re closing in on market sat- uration: some buildings are offering in- centives to move in. Earlier this month a few leasing agents were offering one month free rent and also were waiving application fees. One building waived the security deposit. High occupancy is a necessity to pay the construction loan and also to keep the lender happy. “Banks not only want to see your plan for repaying,” Riley said, “they want to see signed leases during the duration of the loans.” Apparently the banks are happy. As well as the developers. “As long as units keep leasing,” Finley said, “developers will keep building.” [email protected]/ (585) 653-4020 PAGE 18 ROCHESTER BUSINESS JOURNAL / SPECIALREPORT JUNE 28, 2019

CONSTRUCTION ments themselves. Continued from page 14 “Compared to whether it’s the summertime and There’s a reason it’s called “con- struction season” in Western New updated in real time; workers can see it’s 90 degrees or it’s the wintertime and it’s snow York when the ground thaws and we it on touch screen monitors. If you’re and ice, any time you can do work indoors, you’re finally put away the shovels and ice putting pipes together or wiring a scrapers. With BIM software leading building, you can call up the relevant going to be saving time.” the way, construction companies are section. It’s a huge point of efficiency.” finding a way to extend their effective We’ve got the plans and we’ve got — Ted Orr dates. the materials but it’s the “folks in the With all the architectural specs and field” who ultimately are putting the 3-D modeling completed, workers can project together. For construction workers potential threats before they display similar to aircraft pilots. get down to business in “the perfect firms like LeChase, which has “the become disasters? “With these hardhats and glasses, environmental conditions.” safety of our team as a core value of “We’re good at avoiding high-risk we’ll be able to see hazards in real “It could be an electrical system put our organization,” Sayers said “awe- hazards,” Sayers said. “It’s the mun- time, right in front of people, remind- together on a then shipped, or some, revolutionary changes” are hap- dane, everyday tasks that we’re now ing them to enhance their safety pre- mechical systems, we do whole bath- pening. working on.” cautions,” Sayers said. room and wall systems,” said Orr. Work sites can be hazardous places, It’s called MindForge, a propriety Then there’s one of the biggest ob- “Compared to whether it’s the sum- and it’s a constant effort of vigilance technology currently in LeChase’s stacles facing construction companies: mertime and it’s 90 degrees or it’s the to make sure everyone stays safe and R&D. By harnessing augmented real- No matter how much funding compa- wintertime and it’s snow and ice, any stays responsible for their safety and ity (AR) software, Sayers says it’s not nies around the nation and world pour time you can do work indoors, you’re the safety of others. But what if you science fiction to think soon, workers into their tech budgets, there’s one el- going to be saving time.” could ease that burden by showing could be equipped with a heads-up- ement no one can control—the ele-

BUILDING DESIGN certain risk and emotional aspect to to a more technical focus. Drawings Gong agree that while exciting, tech- Continued from page 16 be a designer. During the design pro- shift from sketches to fully drafted nology is merely another tool in the cess, one often balances the line of construction details. chest. Design still originates with the people. In the architect’s world, in my confidence and self-doubt. “When I’ve It’s not enough that the design looks designer. world…is there a story that can be created a design…it would not come good—it has to work, too. Andoh be- As downtown continues to experi- told? out overnight, that’s for sure. They lieves that the development of the de- ence ribbon cuttings and public cer- Gong uses research and sketches to take a lot of time.” sign from sketch to construction can emonies marking new buildings and create her stories, indicating that re- Time is an architect’s biggest chal- be the most difficult. “…turning that new beginnings, realize that for those search can be a fun, learning process. lenge. While the design process can lovely sketch into a feasible project….” involved in creating them it signifies It may seem odd to link to research be the most fun and rewarding aspect In this stage of design, architects need an end. Every building, every project with design as one seems more scien- of the profession, it often is the most to prove it can be built. tells a story. As architects, we helped tific and analytical while the other condensed part. The design of a build- Technology and tools have aided in write that story—we hope you enjoy more artistic and free flowing. Ideas ing needs to go quickly from concept that process. Three-D software and it. don’t just develop—they’re crafted and to reality in a relatively short time. virtual reality allow both architect and Jason Streb is an architect and associ- massaged. Beyond the artistic aspect of design, client to see the design in ways never ate at CPL as well as current president Like Andoh, Gong agrees there is a architects eventually must transition imagined. However, both Andoh and of A.I.A Rochester.

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new construction • adaptive reuse • historic preservation residential • commercial Contact your RBJ account manager at 585.232.6920 or email Suzanne Fischer-Huettner at [email protected] www.homeleasing.net ROCHESTER BUSINESS JOURNAL

06.28.19 PAGE 19

WEEKEND BESTBETS ON STAGE This weekend is the last week- Comedy at The Joseph Avenue Arts and end to catch artist A.J. Dun- Culture Alliance, the Eastman 1gan’s work at the Multi-Use School of Music and the City of Community Cultural Center. Dun- The Vine Rochester’s Neighborhood Service gan draws on his classic academic Centers present BuJazzO, the Ger- training and passion for color man National Youth Jazz Orchestra field painting as well as abstract and Vocals. impressionism. His latest series, (hu)MAN In The Anthropocene, is composed with bold and fluid pure color. On display through Sunday, June 30. muccc.org

BuJazzO’s program is titled Red, White and Blues! and they will per- form with a film selected from the as part of the ensemble’s international tour. “The short ‘city’ films in this program are gorgeous, fun and perfect for the high-energy jazz scores we commissioned,” says Reinhild Steingrover, professor of The New York State De- German at Eastman and curator of partment of Environmental the performance. “They depict dy- 2Conservation announced Emmy nominated actor and comedian Billy Gardell will perform at del Lago Resort & Casino’s 21 and over namic street scenes and everyday several free fishing days in entertainment venue, The Vine, on July 13. He is best known for starring in the CBS hit TV series “Mike & Molly” 2019, and Museum neighborhood life from 100 years as lead character officer Mike Biggs from 2010 to 2016. He currently has a recurring role on CBS’s “Young ago. To perform it all at the historic will host one on Saturday, June Sheldon.” Before “Mike & Molly,” Gardell co-starred in “Lucky,” and had other TV credits including “Yes Dear,” landmark St. Michael’s is a dream.” 29. Fishing expert Alan Fess will “Judging Amy” and “My Name is Earl.” As a standup comedian, his specials “Billy Gardell: Halftime” premiered on BuJazzO is made up of musicians offer tips and tricks. 8 to 11 a.m. Comedy Central, and “Billy Gardell Presents Road Dogs” launched on Showtime. He takes the stage at 8 p.m. who are carefully selected through fingerlakesmuseum.org dellagoresort.com competitive national auditions. The CGI Rochester Interna- Only the best-of-the-best young tional Jazz Festival comes jazz talents are picked to take the 3to a close this weekend. international concert stage. Don’t miss Catherine Russell or The art of animation Red, White and Blues! adds a Steve Miller Band on Friday, June The George Eastman Museum is giving guests a taste of celebratory flair to their interna- 28, and The Klick or Trombone the complex world of animation with The Art of Warner tional tour. The program was com- Shorty & Orleans Avenue on Sat- Bros. Cartoons. missioned to honor the centennial urday, June 29. See website for The exhibition focuses on the art behind the animation. anniversary of the Bauhaus art full schedule. rochesterjazz.com For the last 80 years, artists like Tex Avery, Chuck Jones, movement, and combines The City of Rochester cel- Bob Clampett and Friz Freleng have been bringing charac- footage by Laszlo Moholy Nagy ebrates Independence Day ters to life with anti, irreverent, street-smart humor. from the Eastman Museum archive, 4with a fireworks show and The “Looney Tunes” and “Merrie Melodies” series gave along with fresh compositions for live music. Festivities begin on the rise to some of the most well-known animated characters big band by German and American Main Street Bridge, from South like Bugs Bunny, Porky Pig and Daffy Duck. jazz composers like Bill Dobbins Avenue to Exchange Street. Music “Animation is a complex process, from concept to and Julia Huelsmann. begins at 7 p.m. with Paul Boutte sketching, drawing and coloring, all before filming even “It is an absolute privilege to & The Motown Revue, Orquestra begins,” says Jared Case, curator of film exhibitions at the bring together our city for a nation- Antonetti and more. Fireworks George Eastman Museum. “Decades after its beginnings, al holiday and present an interna- light up the sky over the Genesee the animation of the Warner Bros. studio still resonates tionally celebrated ensemble,” says River at 10 p.m. cityofrochester.gov with audiences today. No matter how you first experienced David Pacific, executive director of these classic animations—in the theater, at home on 8mm Sonnenberg Gardens & Man- Joseph Avenue Arts and Culture film or VHS, on television or even online—this exhibition sion State Historic Park kicks Alliance. “This opportunity…is guar- will delight with the laughs and lunacy of Warner Bros. car- off theMoonlight Stroll anteed to make this Fourth of July 5 toons for all ages.” Concert Series on Friday, June a truly memorable experience for During the exhibition there will be several opportuni- 28 at 8 p.m. with Paulsen & Baker, all those who come from across our ties to see the cartoons in action. During museum hours, featuring Chaapel. The artists shorts on 35 mm film in the Dryden Theatre, including region and from across the globe.” cartoons will screen in the Curtis Theatre. Additionally, bring folk, rock and “good time” “Chuck and Duck” on Saturday, June 29 at 7:30 p.m. and 4 p.m. on July 4 at St. Michael’s there will be two evening programs of Warner Bros. music. sonnenberg.org “Birds Are Prey” on July 2 at 7:30 p.m. eastman.org Church. josephavearts.org

Submit events: Send ideas for events to be included on the Explore page to Nicole Sheldon at [email protected]. ER RANKING AD S A RE W 9 A 1 R THE VOTES ARE IN 0 D 2 S CONGRATULATIONS 2019 W

2 0 1 S 9 D R R EA A D AW Join us for an Award Celebration! Tuesday, July 16, 2019 • 5 E S R RANKING *Winners are listed alphabetically. Top winners will be announced July 16.

EDUCATION Best Golf Course GENERAL BUSINESS Brook-Lea Country Club Best Day Care Presenting Sponsor Ravenwood Golf Club Happiness House Kids First Childcare Best Hotel Rich Beginnings Child Care Center del Lago Resort & Casino The Del Monte Lodge Renaissance Rochester Hotel & Spa Best Graduate Program Woodcliff Hotel and Spa Best Advertising Agency Rochester Institute of Technology Butler/Till Media Services Inc. University of Rochester Best Live Theater Dixon Schwabl Edge Advertising Group Best MBA Program Rochester Broadway Theatre League Roberts Wesleyan College Webster Theatre Guild St. John Fisher College School of Business Best Auto Dealer University of Rochester Simon Business School Best Museum Dorschel Automotive Group Henderson Ford Best Pre-school Rochester Museum & Science Center Van Bortel CP Rochester and Happiness House The Strong National Museum of Play Holy Cross School Best Digital Marketing Firm San Lorenzo Montessori Academy Best Winery Dixon Schwabl Casa Larga Vineyards & Winery DNA Digital Marketing Best Private School Dr. Konstantin Frank Wine Cellars Edge Advertising Group Bishop Kearney High School Three Brothers Wineries & Estates Holy Cross School Best Media Buying Our Lady of Mercy School for Young Women FINANCE/ACCOUNTING/ Butler/Till Media Services Inc. Dixon Schwabl Best Undergraduate Program INSURANCE PROVIDERS Edge Advertising Group Roberts Wesleyan College Rochester Institute of Technology Best PR Agency St. John Fisher College Best Accounting Firm Dixon Schwabl Insero & Co. CPAs, LLP Edge Advertising Group Mengel, Metzger, Barr & Co. LLP Tipping Point Communications ENTERTAINMENT TYS LLP Best Veterinarian Best Brewery Best Business Banking Brighton Animal Hospital Fairport Brewing Company Canandaigua National Bank & Trust Suburban Animal Hospital Reinvention Brewing Company ESL Federal Credit Union The Village Vet Rohrbach Brewing Company M&T Bank Best Casino HEALTH CARE del Lago Resort & Casino Best Credit Union Finger Lakes Gaming & Racetrack ESL Federal Credit Union Turning Stone Resort Casino Reliant Community Credit Union Best Assisted Living Facility Heathwood Assisted Living and Memory Care The Summit Federal Credit Union Best Caterer Solstice Senior Living at Fairport St. Ann’s Community at Cherry Ridge Dinosaur Bar-B-Que Best Employee Benefits Provider Proietti’s Italian Restaurant & Catering Excellus BlueCross BlueShield Root Catering Best Health Fitness Company Heartland Payroll Next Level Strength and Conditioning Best Cultural Attraction Inc. Perinton Community Center Rochester Philharmonic Orchestra Best Forensic Accounting YMCA The Bonadio Group The Strong National Museum of Play Best Health Insurance Provider Mengel, Metzger, Barr & Co. LLP Excellus BlueCross BlueShield Best Distillery Fidelis Care Black Button Distilling Best Insurance Company MVP Health Care Inc. Honeoye Falls Distillery Sheedy Insurance Services LLC Best Home Health Care Agency Iron Smoke Distillery State Farm - Chris Ross Lifetime Care Steinmiller Insurance Best Event Meeting Facility Rochester Regional Health Home Care Casa Larga Vineyards & Winery Tender Loving Family Care Inc. del Lago Resort & Casino Best Mortgage Lender Joseph A. Floreano Rochester Riverside Convention Center Canandaigua National Bank & Trust Best Hospital Woodcliff Hotel and Spa ESL Federal Credit Union Highland Hospital Premium Mortgage Corporation Rochester General Hospital Best Festival Strong Memorial Hospital Best Wealth Management Fairport Canal Days Best Physical Therapy CGI Rochester International Jazz Festival Canandaigua National Bank & Trust Neubert Financial Services and Sports Rehabilitation Sage Tree Wealth CP Rochester Best Florist Regain Physical Therapy Arena’s Sports Physical Therapy of New York Kittelberger Florist & Gifts Supporting Sponsors: Wisteria Flowers & Gifts Best Retirement Community del LAGO Resort & Casino | Lilac Festival-- Rochester Events Creekstone Reliant Community Federal Credit Union The Highlands at Pittsford Recognition Sponsors: St. John’s Ability Partners Foundation ~ CP Rochester, Happiness House, and Rochester Rehabilitation | Canandaigua National Bank & Trust | | Home Leasing | iV4 | Joseph A. Floreano Rochester Riverside Convention Center | Kittelberger Florist & Gifts | Larimer Law | Law Office of Mark M. Campanella Metro Real Estate Services | Mindex | MVP Health Care | Paychex, Inc. | Premium Mortgage Corporation | Regain Physical Therapy | Roberts Wesleyan College | Sheedy Insurance Services, LLC | St. Ann’s Community at Cherry Ridge | St. John Fisher College | Tender Loving Family Care Inc. | TES Staffing | The Village Vet Webster Theatre Guild | Woods Oviatt Gilman LLP Joseph A. Floreano Rochester Riverside Convention Center Tickets $99. Purchase individual tickets online at https://rbj.net/events/reader-rankings 19 WINNERS! Contact Jessica Sims at [email protected] with any questions. PREFERRED SEATING AND SPONSORSHIPS AVAILABLE For information, please contact your account manager or Suzanne Fischer-Huettner 19 • 5:30–8:30 p.m. at [email protected] op winners will be announced July 16.

Best Architectural Firm Best Optics and Imaging Firm Best Spa/Medical Spa Bergmann CooperVision Inc. Bella Zen Spa BME Associates JML Optical Industries LLC Spa at the Del Monte Passero Associates Optimax Systems Inc. Woodcliff Hotel and Spa Best Commercial Real Estate Firm Best Software Developer Best Urgent Care Center Buckingham Properties Envative Rochester Regional Health Immediate Care Passero Associates Innovative Solutions Thompson Health Urgent Care RE/MAX 1st Commercial Mindex Technologies Inc. UR Medicine Urgent Care Best Engineering Firm Best Web Design Firm LEGAL SERVICES Bergmann Dixon Schwabl McMahon LaRue Associates, P.C. Edge Advertising Group Passero Associates Envative Best Civil Litigation Firm Best Home Builder Law Offices of Pullano & Farrow PLLC TOP EMPLOYERS McConville Considine Cooman & Morin, P.C. Gerber Homes Woods Oviatt Gilman LLP Pride Mark Homes Redstone Builders Inc. Best Company Culture Best Criminal Firm ESL Federal Credit Union King Law Best Home Contractor/ Repair/ Remodeling Insero & Co. CPAs, LLP Nobles & DeCarolis Isaac Heating & Air Conditioning Mindex Technologies Inc. Tully Rinckey PLLC Pride Mark Homes Speranza Construction, Inc. Best Employee Recognition Program Best eDiscovery Provider ESL Federal Credit Union D4 Best Interior Design Insero & Co. CPAs, LLP Harter Secrest & Emery LLP Pride Mark Homes iV4 Larimer Law SWBR Webster Interiors Best Overall Company to Work For Best Estate Planning (1-75 Employees) Law Offices of Pullano & Farrow PLLC Best Property Management Firm Buckingham Properties iV4 McConville Considine Cooman & Morin, P.C. Reinvention Brewing Company Woods Oviatt Gilman LLP Conifer Realty LLC Home Leasing TES Staffing Best Firm Best Overall Company to Work For Ashcraft Franklin & Young LLP Best Renovation Services Kelly White Donofrio LLP Buckingham Properties (76-250 Employees) Woods Oviatt Gilman LLP Pride Mark Homes Genesee Regional Bank Speranza Construction, Inc. Insero & Co. CPAs, LLP Best Firm Mindex Technologies Inc. Harter Secrest & Emery LLP Best Residential Real Estate Firm Woods Oviatt Gilman LLP Keller Williams Realty Best Overall Company to Work For Howard Hanna Real Estate Services (251-500 Employees) Best Mediation Firm RE/MAX Plus Keller Williams Realty BJ Mann & Associates LSI Solutions McConville Considine Cooman & Morin, P.C. Best Title Company Woods Oviatt Gilman LLP Woods Oviatt Gilman LLP First American Title Insurance Co. Metro Real Estate Services Best Overall Company to Work For WebTitle Agency Best Medical Malpractice Firm (501-1000 Employees) Burkwit Law Firm PLLC Ability Partners, Inc. Faraci Lange LLP TECHNOLOGY Canandaigua National Bank & Trust McConville Considine Cooman & Morin, P.C. ESL Federal Credit Union Presenting Sponsor Best Personal Injury Firm Best Overall Company to Work For Law Offices of Pullano & Farrow PLLC (1000+ Employees) McConville Considine Cooman & Morin, P.C. Paychex Inc. Woods Oviatt Gilman LLP Rochester Institute of Technology Wegmans Food Markets Inc. Best Real Estate Law Firm Best Cyber Security Company Law Office of Mark M. Campanella CMIT Solutions of Monroe Best Overall Leadership Law Offices of Pullano & Farrow PLLC iV4 Insero & Co. CPAs, LLP Woods Oviatt Gilman LLP Just Solutions LSI Solutions Wegmans Food Markets Inc. REAL ESTATE Best Internet Service Provider Greenlight Networks Best Training Program Presenting Sponsor Just Solutions Insero & Co. CPAs, LLP Spectrum LSI Solutions Paychex Inc. Best IT Outsourcing Firm Capstone Information Technologies Inc. Most Innovative Workplace Innovative Solutions Insero & Co. CPAs, LLP iV4 LSI Solutions Best Apartment Complex Just Solutions Wegmans Food Markets Inc. Creek Hill Apartments del LAGO Resort & Casino | Lilac Festival-- Rochester Events Tower280 The Woodlands Celebration Sponsors:

Ability Partners Foundation ~ CP Rochester, Happiness House, and Rochester Rehabilitation | Canandaigua National Bank & Trust | Greenlight Networks | Home Leasing | iV4 | Joseph A. Floreano Rochester Riverside Convention Center | Kittelberger Florist & Gifts | Larimer Law | Law Office of Mark M. Campanella Metro Real Estate Services | Mindex | MVP Health Care | Paychex, Inc. | Premium Mortgage Corporation | Regain Physical Therapy | Roberts Wesleyan College | Sheedy Insurance Services, LLC | St. Ann’s Community at Cherry Ridge | St. John Fisher College | Tender Loving Family Care Inc. | TES Staffing | The Village Vet Webster Theatre Guild | Woods Oviatt Gilman LLP PAGE 22 JUNE 28, 2019 ROCHESTER BUSINESS JOURNAL

LOCAL STOCK PERFORMANCE PORTFOLIO

CLOSING CLOSING NET PERCENT EARNINGS ANNUAL A weekly report compiled from the proxy statement and annual report of a publicly held PRICE PRICE CHANGE CHANGE P/E PER DIVIDEND 52 - WEEK company with local headquarters or a company with a major division in the area 6/24/2019 6/17/2019 IN PERIOD IN PERIOD RATIO SHARE1 RATE2 HIGH LOW ADT Inc. (NY-ADT) 6.11 6.35 -0.24 -3.78 LOSS -0.69 0.14 9.84 5.83 AT&T Inc. (NY-T) 32.58 32.30 0.28 0.87 12.28 2.65 2.04 34.30 26.80

Avangrid Inc. (NY-AGR) 51.45 51.37 0.08 0.16 28.24 1.83 1.76 54.18 45.81 Bank of America Corp. (NY-BAC) 27.98 27.93 0.05 0.18 10.27 2.69 0.60 31.91 22.66 Bausch Health Cos. Inc. [NY: BHC] 23.76 22.00 1.76 8.00 LOSS -4.61 NONE 28.45 17.20 NYSE-BAX Baxter International Inc. of Deerfield, Ill., manufactures and supplies a portfolio of medi- Berry Global Group (NY-BERY) 50.57 50.77 -0.20 -0.39 16.88 3.02 NONE 59.16 40.50 cal products and services. Sales of two of its global business units--renal care products, BioTelemetry (NAS - BEAT) 49.16 50.66 -1.50 -2.96 36.67 1.35 NONE 80.92 43.30 including dialysis therapies and services, and medication delivery products, comprising IV therapies, infusion pumps and related devices--accounted for more than 50 percent of the CVS Health Corp. (NY-CVS) 53.14 54.54 -1.40 -2.57 LOSS -0.16 2.00 82.15 51.72 company’s net sales in 2018. Other Baxter International business units include parenteral The Carlyle Group LP (NAS-CG) 21.91 22.18 -0.27 -1.22 12.83 1.71 0.76 25.20 15.09 nutrition therapies, generic injectable drugs, and surgical hemostats and sealants. The com- pany operates in three geographic segments, each providing similar product portfolios: Communications Inc. (NAS-CHTR) 392.44 394.07 -1.63 -0.41 69.06 5.66 NONE 401.38 271.56 Americas, which generated almost 54 percent of the company’s net sales in 2018; Europe, Middle East and Africa, which accounted for some 27 percent of 2018 net sales; and Asia- Citigroup Inc. (NY-C) 67.41 66.54 0.87 1.31 9.75 6.87 1.80 75.24 48.42 Pacific, which was responsible for the remaining 20 percent. Baxter International manufac- Citizens Financial Group Inc. (NY-CFG) 34.46 34.38 0.08 0.23 9.33 3.66 1.28 41.76 27.62 tures products in some 50 manufacturing facilities located in over 20 countries; it sells and distributes products through independent distributors or sales agents in more than 100 coun- Conduent Inc. (NY-CNDT) 8.95 9.09 -0.14 -1.54 LOSS -3.31 NONE 23.39 7.14 tries. Approximately 58 percent of Baxter’s 2018 net sales were international. Constellation Brands Inc. Class A (NY-STZ) 181.26 187.23 -5.97 -3.19 10.39 17.57 3.00 233.00 150.37 Baxter International Inc. employs approximately 50,000 people worldwide. According to the most recent figures available, some 300 workers are employed in the manufacture of Constellation Brands Inc. Class B (NY-STZB) 183.62 184.61 -0.99 -0.54 NA NA 2.72 232.93 152.27 Sigma Spectrum infusion pumps at the company’s Medina plant. The financial results reported below reflect the company’s divestiture of its $6 billion The Cooper Cos. Inc. (NY-COO) 328.94 324.49 4.45 1.37 38.85 8.51 0.06 334.33 228.65 biopharmaceuticals division in 2015, which became Baxalta and later was later acquired by Corning Inc. (NY-GLW) 33.04 31.37 1.67 5.32 14.50 2.28 0.80 36.56 26.87 Shire PLC. Baxter International reported net sales of $11.1 billion in 2018, up 5.4 percent from the prior year. Net income in 2018 more than doubled, to $1.6 billion, or $2.97 per CurAegis Technologies Inc. (OTC-CRGS) 0.13 0.12 0.01 11.62 LOSS -0.13 NONE 0.49 0.10 share, compared with 2017 totals of $717 million or $1.29 per share. Dividends increased Delphi Technologies PLC (NY-DLPH) 17.99 17.98 0.01 0.06 5.81 3.11 NONE 47.15 13.18 over the year from 61 cents to 73 cents per share. Net cash provided by operating activities was $2.1 billion in 2018; net cash used in investing activities was $938 million; and net cash Document Security Systems Inc. (AMEX-DSS) 0.51 0.47 0.03 7.01 6.07 0.08 NONE 1.99 0.44 used in financing activities was $2.6 billion. Eastman Co. (NYS-KODK) 2.41 2.36 0.05 2.12 LOSS -0.69 NONE 4.55 2.20 The company’s most recent fiscal year ended Dec. 31, 2018.

EnPro Industries Inc. (NY-NPO) 64.45 61.69 2.76 4.47 53.51 1.20 1.00 78.31 55.43 Common shares outstanding as of April 30 ...... 510,168,467 Price per share of common stock on June 19 ...... $81.31 Exelon Corp. (NY-EXC) 50.16 50.45 -0.29 -0.57 20.66 2.40 1.45 51.18 40.97 Total market value on June 19 ...... $41,481,798,052 Exxon Mobil Corp. (NY-XOM) 76.95 75.09 1.86 2.48 17.68 4.34 3.48 87.36 64.65 Controlled by all directors and officers as a group as of March 1...... 3,013,846 (0.6 percent) FSB Bancorp Inc. (NAS-FSBC) 17.96 18.02 -0.06 -0.33 511.43 0.04 NONE 19.33 15.96 Financial Institutions Inc. (NAS-FISI) 27.36 27.27 0.09 0.33 10.73 2.53 1.00 33.95 24.49

Fortive Corporation (NY-FTV) 80.66 76.65 4.01 5.23 10.16 7.96 0.28 89.48 62.89 Performance Record (Dollars in millions except per-share data) Frontier Communication Corp. (NAS-FTR) 1.43 1.40 0.03 2.14 LOSS -8.36 NONE 7.25 1.21 2018 2017 2016 2015 2014 Gannett Co. Inc. (NY-GCI) 8.17 8.30 -0.13 -1.57 261.94 0.03 0.64 11.99 7.41 Net sales $11,127 $10,561 $10,163 $9,968 $10,719 Net income 1,624 717 4,965 968 2,497 Genesee & Wyoming Inc. (NY-GWR) 97.09 94.96 2.13 2.24 27.70 3.52 NONE 101.18 68.27 Net income per share 2.97 1.29 9.01 1.76 4.5618 Graham Corp. (NY-GHM) 20.73 20.69 0.04 0.19 LOSS -0.03 0.40 28.98 18.96 Dividends per share 0.73 0.61 0.51 1.27 2.05 HSBC Holdings PLC (NY-HSBC) 41.06 40.64 0.42 1.03 11.92 3.45 2.00 48.87 38.23 Total assets 15,641 17,111 15,546 20,962 26,138 Long-term obligations 3,473 3,509 2,779 3,922 7,331 Harris Corp. (NY-HRS) 197.29 192.07 5.22 2.72 26.13 7.56 2.74 200.77 123.24 Stockholders’ equity 7,794 9,124 8,290 8,846 8,120 IEC Electronics Corp. (AMEX-IEC) 6.17 6.39 -0.22 -3.44 5.84 1.06 NONE 8.65 4.77 Operating cash flow (loss) 2,096 1,837 1,654 1,771 3,215 Investing cash flow (loss) (938) (1,310) (715) (1,807) (1,542) ITT Corp. (NY-ITT) 63.57 61.39 2.18 3.55 18.55 3.42 0.59 64.93 44.89 Financing cash flow (loss) (2,603) 61 (324) (481) (1,402) International Business Machines Corp. (NY-IBM) 139.35 134.95 4.40 3.26 14.58 9.50 6.48 154.36 105.94

1 J.C. Penney Co. Inc. (NY-JCP) 1.09 1.12 -0.03 -2.68 LOSS -1.05 NONE 2.66 0.80 Directors Number of shares JPMorgan Chase & Co. (NY-JPM) 108.66 109.22 -0.56 -0.51 11.72 9.27 3.20 119.24 91.11 José Almeida, 56, chairman and CEO ...... 1,221,864 Peter Hellman, 69, ...... 83,317 Keurig Dr Pepper Inc. (NY-KDP) 29.97 30.04 -0.07 -0.23 51.71 0.57 0.60 124.36 20.46 John Forsyth, 71, chairman and CEO, Wellmark Blue Cross Blue Shield ...... 82,686 KeyCorp. (NY-KEY) 17.10 16.88 0.22 1.30 9.93 1.71 0.68 21.91 13.66 Albert Stroucken, 71...... 72,180 James Gavin III, M.D., 73, CEO and chief medical officer, Healing Our Village Inc...... 67,558 Kohl's Corp. (NY-KSS) 45.98 47.47 -1.49 -3.14 9.52 4.79 2.68 83.28 45.21 Thomas Stallkamp, 72, founder and principal, Collaborative Management LLC ...... 66,103 Kraft Heinz Co. (NAS-KHC) 30.52 30.17 0.35 1.16 LOSS -8.36 1.60 64.99 26.96 Michael Mahoney, 54, chairman, president and CEO, Boston Scientific Corp...... 39,989 Thomas Chen, 69...... 38,832 M&T Bank Corp. (NY-MTB) 165.45 164.94 0.51 0.31 11.86 13.90 4.00 180.77 133.78 Cathy Smith, 55, executive vice president and chief financial officer, Target Corp...... 10,242 Stephen Oesterle, M.D., 68 ...... 7,475 Macy's Inc. (NY-M) 21.80 21.72 0.08 0.37 6.02 3.55 1.51 41.99 20.02 Amy Wendell, 58, senior advisor, Perella Weinberg Partners L.P...... 5,444 Manning & Napier (NY-MN) 1.77 1.75 0.02 1.14 LOSS 0.00 0.08 3.35 1.65 Patricia Morrison, 59 ...... 444

Metlife Inc. (NY-MET) 49.09 48.34 0.75 1.55 9.51 5.12 1.76 50.40 37.76 Monro Muffler Brake Inc. (NAS-MNRO) 86.41 88.11 -1.70 -1.93 36.33 2.37 0.88 89.72 57.40 New Media Investment Group Inc. (NY-NEWM) 9.43 9.39 0.04 0.43 58.34 0.16 1.52 19.10 8.51 Executive Compensation Officer 2018 compensation2 Parker Hannifin Corp. (NY-PH) 169.80 161.55 8.25 5.11 15.56 10.90 3.52 193.19 140.82 José Almeida, chairman, CEO and president ...... $15,645,125 Paychex Inc. (NAS-PAYX) 86.18 86.28 -0.10 -0.12 32.28 2.65 2.48 88.43 61.32 James Saccaro, executive vice president and chief financial officer ...... 4,654,761 Brik Eyre, senior vice president and president, Americas ...... 3,826,879 SPX Flow Inc. (NY-FLOW) 39.02 38.27 0.75 1.96 34.58 1.13 NONE 54.13 27.23 Giuseppe Accogli, senior vice president and president, global businesses ...... 3,773,569 Sean Martin, senior vice president and general ...... 3,048,498 Seneca Foods Corp. Class A (NAS-SENEA) 25.48 27.14 -1.66 -6.12 LOSS -0.52 NONE 35.90 21.97 Above executive officers as a group ...... $30,948,832

Seneca Foods Corp. Class B (NAS-SENEB) 28.10 26.30 1.80 6.84 LOSS -0.52 NONE 35.37 24.08 Footnotes: Shiseido Co. Ltd. (OTC-SSDOY) 79.09 79.03 0.06 0.08 33.55 2.35 0.45 81.59 54.77 1Includes shares that may be acquired by exercising stock options, shares held by family members and shares held in trusts for which the executive or director is trustee. Stantec Inc. (NY-STN) 24.44 23.80 0.64 2.69 52.97 0.46 0.43 26.74 21.44 2Includes salaries, value of stock and option awards, non-equity incentive plan compensation, and Stewart Information Services Corp. (NY-STC) 41.06 40.82 0.24 0.59 21.78 1.88 1.20 45.75 39.47 all other compensation.

Synnex Corp. (NY-SNX) 92.42 92.00 0.42 0.46 11.36 8.15 1.50 111.74 71.83 Target Corp. (NY-TGT) 86.72 87.14 -0.42 -0.48 15.08 5.72 2.64 90.39 60.15 Stock Performance Thermo Fisher Scientific Inc. (NY-TMO) 295.55 285.93 9.62 3.36 37.87 7.83 0.76 298.38 202.83 Cumulative Total Return, Baxter International Thomson Reuters Corp. (NY-TRI) 65.83 64.93 0.90 1.39 9.36 6.97 1.44 67.24 39.81 Inc. Common Stock vs. S&P 500 Index and Tompkins Financial Corp. (AMEX-TMP) 78.88 80.70 -1.82 -2.26 14.71 5.39 2.00 91.99 69.02 S&P 500 Health Care Index Transcat Inc. (NAS-TRNS) 25.50 25.34 0.16 0.63 26.59 0.95 NONE 27.00 17.30 $200 Ultralife Corp. (NAS-ULBI) 8.60 7.69 0.91 11.83 5.93 1.43 NONE 11.97 6.30 $175

United Technologies Corp. (NY-UTX) 130.18 124.23 5.95 4.79 20.20 6.44 2.94 144.40 100.48 $150

Verizon Communications Inc. (NY-VZ) 58.27 57.63 0.64 1.11 15.03 3.87 2.41 61.58 49.01 $125 Vuzix (NAS-VUZI) 4.06 3.70 0.36 9.73 LOSS -0.90 NONE 8.45 1.77 $100 Wal-Mart Stores Inc. (NY-WMT) 111.24 109.16 2.08 1.91 38.91 2.86 2.12 112.22 83.40 2013 2014 2015 2016 2017 2018 Inc. (OTC:WINMQ) 0.24 0.28 -0.04 -15.54 LOSS -69.17 NONE 6.45 0.20 Baxter International Inc. S&P 500 Xerox Corp. (NY-XRX) 34.82 34.28 0.54 1.58 18.77 1.86 1.00 35.62 18.58 S&P 500 Health Care 1Earnings per share are for the company’s most recent four quarters.

2Forward annual rates based on most recent company filing Researched by Andrew Green © 2019 Rochester Business Journal

PAGE 23 JUNE 28, 2019 ROCHESTER BUSINESS JOURNAL

U.S. trade negotiations force EMPLOYMENT, ROCHESTER METRO AREA (thousands of people) TOTAL NON-FARM TOTAL PRIVATE businesses to rethink operations 600 500 550 450 Worries about the uncertain path of U.S. trade policy appear to be weighing on busi- 500 400 ness confidence, according to a “flash” sur- vey of 288 small and midsized companies 450 350 conducted by M&T Bank from May 23 to M J J A S O N D J F M A M M J J A S O N D J F M A M June 7. BEHIND FINANCIAL ACTIVITIES GOVERNMENT Feedback gathered from companies 25 100 across M&T’s geographic footprint found THE NUMBERS widespread concern about the potential im- Gary Keith pact of tariff increases. 20 75 Three-quarters (73 percent) of survey re- have raised selling prices and 33 percent are spondents expect tariff hikes to have a nega- actively considering this option. A majority tive impact on the U.S. economy over the re- are also implementing or considering 15 50 mainder of 2019, while 55 percent expect a changes to supply chains and vendor agree- M J J A S O N D J F M A M M J J A S O N D J F M A M direct negative impact on their business. ments. HEALTH CARE AND SOCIAL ASSISTANCE MANUFACTURING Additionally: More ominously, given the impact that re- 100 65 One-in-three firms( 33 percent) expect a duced business activity could have on the modest reduction in 2019 sales volume, pace of economic growth, one-in-three firms while six percent foresee significantly lower (35 percent) expect to reduce capital expen- 75 55 sales (Figure 1). ditures over the remainder of 2019, while 18 13 percent expect profit margins to sub- percent plan to reduce employment. stantially decrease, while an additional 37 While the survey is a “quick hit” view into 50 45 percent expect a moderate decline in profits. business concerns rather than a scientific M J J A S O N D J F M A M M J J A S O N D J F M A M 27 percent expect to absorb most or all sampling, the feedback clearly suggests that tariff cost increases, while 38 percent plan to businesses are on edge about the state of U.S. pass most or all cost increases along to cus- trade policy. tomers. A quick resolution to tariff negotiations MORTGAGE FILINGS ROCHESTER AIRPORT (no. of filings, Monroe County) A significant number of firms have al- with China and other trading partners will PASSENGERS (in thousands of people) ready implemented changes to their operat- help sustain the current economic expan- MONTHLY 250 ing model in response to tariff hikes, and a sion. 2500 sizeable percentage are thinking of doing so. Gary Keith is vice president and regional 200 One-third of respondents (31 percent) economist at M&T Bank Corp. 2000 150 1500

100 1000

50 500

0 0 M J J A S O N D J F M A M FEBRUARY MARCH APRIL FREIGHT YEAR-TO-DATE (in thousands of pounds) 25 8500

8000 20 7500 15 7000

6500 10 6000 5 5500 5000 0 YTD May'17 YTD May'18 YTD May '19 FEBRUARY MARCH APRIL

UNEMPLOYMENT RATES (percentage) GENESEE COUNTY LIVINGSTON COUNTY 6 6

5 5

SPOTLIGHT 4 4

Housing construction not keeping up with demand 3 3 Even as certain economic measures – including the number of new households--showed signs 2 2 of a return to normal growth last year following the recovery from the Great Recession, housing construction continues to lag demand, according to the annual The State of the Nation’s Housing 1 1 report issued Tuesday by Harvard University. Rapidly rising prices for residential land are cited 0 0 by the study as a major cause of the decline in single-family home production nationwide (in M J J A S O N D J F M A M M J J A S O N D J F M A M addition to a labor shortage and builders’ continued risk aversion following the boom and bust MONROE COUNTY ONTARIO COUNTY of the recession). But land prices are not a factor in Rochester’s continued housing shortage. 6 6 According to the report’s analysis of Federal Housing Finance Agency data, the median price of 5 5 an acre of residential land in Rochester declined by 0.4 percent between 2012 and 2017, one of only 9 such decreases among the 100 largest U.S metro areas. — Andrew Green 4 4 Median Land Prices, 2012 - 2017 (percent change) 3 3 30 2 2 1 1 25 0 0 20 M J J A S O N D J F M A M M J J A S O N D J F M A M ORLEANS COUNTY WAYNE COUNTY 15 6 6 10 5 5 4 4 5 3 3 0 2 2

-5 1 1 U.S. N.Y. Albany Buffalo Syracuse Rochester 0 0 Source: Joint Center for Housing Studies of Harvard University M J J A S O N D J F M A M M J J A S O N D J F M A M PAGE 24 JUNE 28, 2019 ROCHESTER BUSINESS JOURNAL

The Rochester Business Journal accepts Reliant Communi- Guglielmo has been hired as an account high resolution color, digital photos with ty Credit Union executive. She most recently served as a press releases three to four weeks before announces the pro- special events and public relations man- publication date. Submit digital submis- motion of Cassan- ager at the Salvation Army. She has a sions online at rbj.net/people. dra Bennett to as- bachelor’s degree in media communica- sistant branch man- tions and digital cultures and technolo- SWBR announces the election of Ste- ager of the Newark gies from St. John Fisher College. ven Rebholz and Matthew Weber to the branch. She will as- board of directors and the promotion of sist in the organiz- Jorgensen has been hired as a woodshop Bennett Shepard Whitley Jessica Wade to associate. ing, planning and custom fabricator. He most recently direction of the served at J.A. Troiano Contractors. Rebholz, principal and chief opera- branch. She has been with the company tions officer, focuses on K-12 education since 2009. She is a graduate of Monroe projects. He is also a certified asbes- Community College. tos project designer and construction specifier. He has a bachelor’s degree TalentBridge an- in architecture from the University of nounces that Paul Notre Dame. Meyer has been named vice presi- Procopio Georgiou Weber, senior associate and structural dent of sales and engineer, designs structural solutions strategic initiatives. Tornatore Bellaire Dixon Schwabl announces the following on all project types, including industrial, He most recently new hires: Mary Shepard; Alyssa Whit- K-12, higher education and affordable served as vice presi- Campus Construction Management ley; Frank Procopio; and Alexia Geor- housing. He has a bachelor’s degree in Meyer dent of recruitment Group announces the addition of Mi- giou. civil engineering from Clarkson Univer- process outsourcing chael Tornatore and Brian Bellaire. sity. at Alluvion Staffing. Shepard has joined as senior digital me- Tornatore has been hired as a field man- dia manager. She is responsible for the Wade manages construction projects Ward Greenberg ager. He will assist the project team at strategy and execution of digital media from conceptual design through con- Heller & Reidy LLP Hilton Central School District. efforts. She has 15 years of experience in struction completion. She has a bache- announces that Sar- the advertising industry. She has a bach- lor’s degree in architecture from the Uni- ah Hackley has Bellaire has been hired as senior proj- elor’s degree in communications from versity at Buffalo and a master’s degree joined the Roches- ect manager. He will assist in projects Buffalo State College. in architecture from Illinois Institute of ter office as a para- at Churchville-Chili and Victor Central Technology. legal. She will pro- School Districts. Whitley has been hired as public rela- vide support to liti- tions assistant. She is responsible for sup- Launch Team Inc. announces the addi- The Strong Nation- Hackley gation partners and porting all members of the PR team, and tion of Matthew O’Donnell, Mike Holi- associates in so- al Museum of Play most recently served as a public relations han and Meghan Maloney. phisticated , and announces the hir- intern. She has a bachelor’s degree in commercial matters. She has a bachelor’s ing of Racquel media management from St. John Fisher O’Donnell has been hired as an inbound degree in bioethics from the University Gonzales as re- College. marketing specialist. He brings experi- of Rochester. search historian. ence in the environmental sciences, in- She has also been Procopio has been hired as a research as- dustrial sensors and advanced engineer- named assistant ed- sistant. He will support the execution of ing industries. Gonzales itor of the “Ameri- client-commissioned research and man- can Journal of Play.” age the company’s PeopleSpeak database. Holihan has been hired as director of She is responsible for researching and He has a bachelor’s degree in marketing marketing. He brings over 15 years of developing interpretive content for on- from St. John Fisher College. sales and marketing experience to the line and on-site museum exhibits. She role. He is responsible for building mar- has a bachelor’s degree from the Univer- Georgiou has been hired as senior art di- keting campaigns for customers and the sity of Southern California, a master’s rector. She is responsible for brand strat- company itself. Markey Guglielmo degree from the University of Texas at egy and execution of all creative work for Austin and a Ph.D. in visual studies from a variety of clients. She has a bachelor’s Maloney has been hired as an applica- Mirror Show Man- the University of California, Irvine. degree in graphic design from Rochester tion analyst. She brings over five years agement announc- Institute of Technology. of experience in professional imple- es the hiring of Sar- Pathfinder Engi- menting enterprise technologies to the ah Markey, Kath- neers and Archi- Estate Planning Council of Rochester role. She will help customers build, im- ryn Guglielmo and tects announce the announces the election of Lynne Car- plement and maintain vital technology. Eric Jorgensen. hiring of Heather leton as president for 2019-20. Carleton Hoekstra as an ar- is a vice president and trust officer at Optimation an- chitectural project Tompkins Financial Advisors. She re- nounces the addi- designer. She brings ceived her associate’s degree in applied tion of Ryan Mor- Jorgensen 12 years of experi- science from Genesee Community Col- gott as a pipefitting ence in architectur- lege. Additional elected officers include: apprentice. He was Hoekstra Markey has been hired as a senior ac- al design and proj- Lorraine Wolch, Don Twietmeyer, a general service count executive. She most recently ect management Elizabeth Thorley and Maria Caton. mechanic before served as associate director with AF- experience for higher education, health Newly elected board members include: joining the New COM. She has a bachelor’s degree from care, municipal and commercial projects Dustin Baker, Koen Goorman, Susan York State Certified Morgott Eureka College and a master’s degree to the role. She has a bachelor’s degree in Herendeen, David Mirsky, Elaine Mo- Apprenticeship in education/sports management from architecture from Roger Williams Uni- ran and Lauren Whiting. program. University of Texas. versity.

The Rochester Business Journal welcomes The August Group Power Networking ing—Free—9 – 11 a.m. and 1 – 3 p.m.—255 Free—11:30 a.m. – 1 p.m.—Radisson Hotel press releases. Notices of business calendar Groups—Free—8:30 – 10:30 a.m.—Denny’s, N. Goodman St.—Also offered July 3, 8 and Rochester Airport, 175 Jefferson Road, Hen- events should be submitted three weeks before Rt. 96, Victor—Also offered July 5—Email 10—Call 258-3500 for additional information. rietta—Also offered July 9—Call Michelle the event to ensure timely publication. Send John Bayley at [email protected] for Martorell at 319-2839 for additional informa- digital submissions to nsheldon@bridgetower- more information. East Rochester All Stars Networking Re- tion. media.com. ferral Group Meeting—Free—8:30 – 9:30 MONDAY, JULY 1 a.m.—Lemoncello Italian Restaurant and Bar, Networking Referral Group of Rochester FRIDAY, JUNE 28 137 W. Commercial St., East Rochester—Also Meeting—Free—7:15 – 8:30 a.m.—255 Wood- Finger Lakes Works-Ontario Career offered July 8 and 11—Call Jenalee Herb at cliff Drive, Perinton—Also offered July 9—Call Next Level Referrals Chapter of Business Club—Free—9 – 11 a.m.—3010 County Com- 704-7839 for additional information. 248-6718 for additional information. Network International Meeting— plex Drive, Canandaigua—Also offered July Free—7:15 a.m.—Browncroft Family Restau- 8—Call Cathy Levickas at 396-4020 for addi- TUESDAY, JULY 2 rant, 2501 Browncroft Blvd., Rochester—Also tional information. Early Edition Business Professionals Net- offered July 5—Call Tim Altier at 703-3873 for Mid Day Masters Chapter of Business working Group Meeting—Free—7:30 a.m.— additional information. RochesterWorks Job Networking Meet- Network International Meeting— Upstairs meeting room of Pittsford Wegmans, PAGE 25 JUNE 28, 2019 ROCHESTER BUSINESS JOURNAL

3195 Monroe Ave., Rochester—Also offered Postprandial Toastmaster Meeting— 1500 Portland Ave.—Also offered July 22—Call 2050 for additional information. July 9—Call 427-2434 for additional information. Free—6:30 – 9:30 p.m.—Lilian’s Restaurant & 204-7763 for additional information. Party House, 2200 Penfield Road, Penfield— Canaltown Connections Networking Success Unlimited Chapter of Business Also offered July 17—Call Penne Vincent at Advanced Toastmasters Club of Roches- Group Meeting—Free—7 – 8:30 a.m.—Slay- Network International Meeting—Free— 303-2325 for additional information. ter—Free—6:30 – 9 p.m.—Legacy, 40 Willow ton Place Restaurant, 26 Slayton Ave., Spen- Noon – 1:30 p.m.—The Back Nine Grill, 3500 Ponds Way, Penfield—Visitors are welcome— cerport—Visitors are welcome—Also offered East Ave., Pittsford—Also offered July 9—Call Canandaigua Community Toastmasters Also offered August 12—Call Marlene July 18—Call 880-8156 for additional infor- Mike Kerwin at 764-0059 for additional infor- Club Meeting—Free—4:15 – 5:15 p.m.— Markham at 899-4481 for additional informa- mation. mation. Canandaigua VA Medical Center, 400 Fort Hill tion. Ave., Canandaigua—Also offered July 17— Canalside Trailblazers Networking Speechcrafters Toastmasters Club Meet- Call Brenda Pulver at 393-7216 for additional THURSDAY, JULY 11 Group—Free—7 – 8:30 a.m.—Midvale Coun- ing—Free—6 p.m.—Cerame’s Italian Villa, information. try Club, 2387 Baird Road, Penfield—Also of- 3450 Winton Place, Visitors are welcome— Notable Networkers Chapter of Business fered July 18—Call John French at 746-7810 Also offered July 16—Visit toastmasters.org TNT Toastmasters International Meet- Network International Meeting—Free—7 for additional information. for additional information. ing—Free—6:30 – 8:45 p.m.—Legacy at Wil- – 8:30 a.m.—Knights of Columbus, 70 Barrett low Pond, 40 Willow Pond Way, Penfield— Drive, Webster—Visitors are welcome—Also The August Group Thursday Night Net- WEDNESDAY, JULY 3 Visitors are welcome—Also offered July 17— offered July 18—Call Jeff Maroney at 626- working—Free—7 – 9 p.m.—St. Cecilia’s, Call 346-0227 for additional information. 8016 for additional information. 2732 Culver Road, Irondequoit—Visitors are Canaltown Connections Networking Re- welcome—Also offered July 18—Call Cliff Mil- ferral Group Meeting—Free—7:30 – 8:30 SATURDAY, JULY 6 Greece A Team Chapter of Business Net- ligan at 654-6694 for more information. a.m.—Browncroft Family Restaurant, 2501 work International Meeting—Free—7 – Browncroft Blvd., #5—Also offered July 10— Life Learners Toastmasters Club— 8:30 a.m.—The Village at Unity, 1477 Long BNI East End Networkers—Free—7 Call Erin Garrett at 663-2265 for additional Free—5 – 6:30 p.m.—Legacy at Clover Blos- Pond Road, Greece—Visitors are welcome— a.m.—Perkins Mansion, 494 E. Ave., Roches- information. som, 100 McAuley Drive, Brighton—Also of- Also offered July 18—Call Brian Rotoli at 225- ter—Also offered July 18—Call Natasha Poli- fered July 20—Visit 4323.toastmastersclubs. 0203 for additional information. to at 329-5566 for more information. The August Group Early Morning Net- org for more information. working Session—Free—7:30 – 9 a.m. – Business Builders Chapter of Business Frederick Douglass Toastmasters Club Bruegger’s Bagels, 548 Monroe Ave.—Also MONDAY, JULY 8 Network International Meeting—Free—7 Meeting—Free—7 p.m.—Baden Street Ad- offered July 10—Email Maureen Nielsen at – 8:30 a.m.—Bayfront Restaurant, 1075 Em- ministration Building, 152 Baden St.—Visitors [email protected] for more infor- Speaking as Leaders Toastmasters Meet- pire Blvd., Penfield—Visitors are welcome— are welcome—Also offered July 25—Call 325- mation. ing—Free—5:45 p.m.—St. Ann’s Community, Also offered July 18—Call David Cook at 872- 4910, ext. 127, for additional information.

APPLICATION FOR AUTHORITY ber Connect Conference and Expo. Attorney: Arthur G. Baumeister Jr. Chapter: 11 Name: Shantale J. Jackson, fdba Kyoot the MONROE COUNTY SWBR announces the company’s recognition Date: June 18 Skirt Emporium, fdba Shantale’s Little Ge- with a 2019 Professional Design Award by the Index Number: 1-19-11248 nius Daycare C3 Sully FA LLC American Society of Interior Design New Address: 24 Burrows St., Rochester, 14606 121 Sullys Trail, Suite 12, Rochester, N.Y. 14534 York Upstate/Canada East Chapter for its Name: Melissa A. Kroneiss, dba Three Lotus Assets: $50,000 to $100,000 Filer: VCorp Services LLC work on Rochester Institute of Technology’s Massage and Wellness Liabilities: $100,000 to $500,000 MAGIC Spell Studios. Address: 118 Ralston Ave., Buffalo, 14217 Attorney: David S. Stern CNHF Services LLC Assets: $14,191.65 Chapter: 13 C/O Cogency Globall Inc., 10 E. 40th St., New Barclay Damon LLP an- Liabilities: $240,370.70 Date: June 19 York, N.Y. 10016 nounces that Sheila Attorney: David F. Butterini Index Number: 2-19-20612 Filer: Peter Dahill Gaddis, chair of the di- Chapter: 7 versity & inclusion com- Date: June 20 Dewey Rochester LLC mittee, was selected to Index Number: 1-19-11265 C/O Incorp Services Inc., 99 Washington Ave., the inaugural Lawyers Suite 805, Albany, N.Y. 12210 of Color “Nation’s Best” Name: Jeffrey C. Leathersich, dba Leather- This information is obtained from the Mon- Filer: Stephen Stoker list in partnership with sich Management Inc., fdba Jeffrey A. Leath- roe County Clerk’s Office. Major, Lindsey & Af- ersich PLLC Newbold Corp. rica and Diverse Part- Address: 5831 Big Tree Road, Lakeville, 14480 Plymouth Terrace LLC C/O C T Corp. System, 28 Liberty St., New York, Gaddis ners Network. Assets: $165,461 Amount: $294,000.00 and $311,805.00 N.Y. 10005 Liabilities: $366,609.45 Seller: Kshitij Desai, Smruti Desai, Anil Desai, Filer: Janet Welling Attorney: Raymond C. Stilwell Ralph Van Houten and Cathleen Van Houten Chapter: 7 Location: 111 and 147 N. Plymouth Ave., Roch- Sig 1575 Marketplace LLC Date: June 14 ester, N.Y. 14614 C/O Stein Investment Group, 5607 Glenridge Index Number: 2-19-20590 Date filed: April 29 and May 3 Drive, Suite 200, Atlanta, Ga. 30342 Filer: Melissa Allen Name: John Milliman, dba AJ’s Tap & Steak- NVR Inc. and Ryan Homes of New York house LLC, dba AJ’s Tap & Steakhouse, dba Amount: $395,750.00 AWARDS AND ACHIEVEMENTS VJ Property Management LLC Seller: Abdulqudus Salah and Faduma Salah Address: 624 Pinnacle Road, Pittsford, 14534 Location: 1033 Lilla Lane, Webster, N.Y. 14580 Genesee Valley Penny Assets: $543,978.71 Date filed: April 29 Saver announces that Liabilities: $315,463.05 president and publish- Arbogast Heinzman Attorney: Patrick Kevin Russi J&B Commercial Real Estate LLC er Steve Harrison was Chapter: 13 Amount: $1,050,000.00 honored with the 2019 Lyons National Bank announces that the bank Date: June 14 Seller: Modular Properties LLC Publisher of the Year was among the top three institutions in the na- Index Number: 2-19-20595 Location: 660 W. Metro Park, Rochester, N.Y. Award from the Asso- tion to earn the Home Possible RISE Award for 14623 ciation of Free Com- Total Volume. Loan officers Joseph Arbogast Name: Mark E. Burmeister, fdba SavingLots. Date filed: April 29 munity Publications. and Valorie Heinzman were also recognized com, fdba SLDC Inc. for their standout performance. Address: 9 Red Barn Circle, Pittsford, 14534 Terence Maslyn, Linda Maslyn Revocable Harrison Assets: $56,202 Living Trust and Linda Egan Revocable Liv- Liabilities: $827,894.17 ing Trust BANKRUPTCIES Attorney: Alexander Korotkin Amount: $270,500.00 The Rochester Chapter of the American In- Chapter: 7 Seller: Mary Nicholson and Mark Nicholson stitute of Architects announces the following Name: Christopher M. Lee, fdba Murco Date: June 14 Location: 1274 Clear Pond Lane, Webster, N.Y. winners from the Design Excellence Awards Address: 6442 Sparks Road, Pavilion, 14525 Index Number: 2-19-20596 14580 Gala: Passero Associates, Citation Award; Han- Assets: $133,320 Date filed: April 30 lon Architects, Merit Award; PLAN Architec- Liabilities: $164,837 Name: Curtis W. Cowan, fdba Dazeling High- tural Studio P.C., Merit Award; SWBR, Merit Attorney: Peter D. Grubea lights Elite Realty Investment Group LLC Award, Design Award and Mayor’s Award; CJS Chapter: 13 Address: 154 Lenox Ave., Horseheads, 14845 Amount: $290,000.00 Architects, Design Award; HBT Architects, De- Date: June 17 Assets: $62,895.79 Seller: Sadia Hussain sign Award; Bergmann, Grand Honor Award; Index Number: 1-19-11230 Liabilities: $98,463.29 Location: 33 Trowbridge Trail, Pittsford, N.Y. William Rawn Associates, Architects Inc., Attorney: Mark A. Weiermiller 14534 Grand Honor Award; Kyle Santilli, Popli Design Name: Daniel S. Payne Sr., fdba Phoenix Chapter: 7 Date filed: April 30 Group, Rochester Designers Unleashed: Ideas Truck Lines Inc., fdba SMA Express LLC, fdba Date: June 17 Competition winner. SAX mechanical Services LLC Index Number: 2-19-20603 Aspen Group LLC Address: 252 Water St., Fredonia, 14063 Amount: $275,810.00 Ontario & Trumansburg Assets: $80,865 Name: Edward E. Mott, fdba Peerless events Seller: Luisa Rios-Owens Telephone Cos. an- Liabilities: $155,553.97 of Rochester, fdba Zeppa Bistro LLC, dba Location: 3 and 7 Longtrail Lane, Henrietta, N.Y. nounces that Paul Attorney: Joseph A. Price Buta Pub 14467 Griswold, president Chapter: 7 Address: 831 Stoney Brook Road, Honeoye Date filed: April 30 and CEO, has been hon- Date: June 17 Falls, 14472 ored with the 2019 FT- Index Number: 1-19-11236 Assets: $220,496.90 Raymond Wurst, Cheryl Geer and Ronald J TXellence Award from Liabilities: $734,406.37 Amick and Laura W Amick Trust the Fiber Broadband Name: Shango Bistro Attorney: Devin L. Palmer Amount: $310,000.00 Association, Corning Address: 9 Hyledge Drive, Amherst, 14226 Chapter: 7 Seller: Timothy Hawn and Angela Nemia-Hawn Inc., Lightwave and Assets: Under $50,001 Date: June 18 Location: 47 Place One Drive, Rochester, N.Y. Griswold producers of the Fi- Liabilities: $100,000 to $500,000 Index Number: 2-19-20610 14626 PAGE 26 JUNE 28, 2019 ROCHESTER BUSINESS JOURNAL

Date filed: April 30 Monteneri Motorcars LLC 2330 Latta Road, Rochester, N.Y. 14612 Precision Properties LLC MONROE COUNTY Pride Mark Home Inc. Amount: $80,985.22 Amount: $487,500.00 Amount: $365,900.00 and $292,850.00 Creditor: Nelson Bin Mortgagee: Five Star Bank 25 Delaware Housing Development Fund Co. Seller: Lorraine Talty, Lorraine C Talty Revocable Date filed: April 30 Location: 3635 Buffalo Road, Rochester, N.Y. Inc. Trust and Cheryl Pinkosky 14624 1000 University Ave., Suite 500, Rochester, Location: 7 Coghlan Lane, Fairport, N.Y. 14450 Laura Sagrati and Carsourcing LLC, D.B.A. Date filed: May 1 N.Y. 14607 and 1078 Creek Field Drive, Webster, N.Y. 14580 Healing Inspirations Center Filer: Conifer Realty LLC Date filed: May 1 and 3 6000 Bellview Ave., Cincinnati, Ohio 45242 and Fieldstone Capital LLC 9452 Towne Square Ave., Cincinnati, Ohio 45242 Amount: $380,000.00 and $1,000,000.00 All Way Auto Inc. TTS Real Estate Holdings LLC Amount: $9,912.50 Mortgagee: Genesee Regional Bank 85 Donovan St., Suite 125, Webster, N.Y. 14580 Amount: $340,000.00 Creditor: World Global Capital LLC, D.B.A. Accel Location: No address Filer: Simon Ou CPA P.C. Seller: Marvin Muller III and Jennifer Schwartz- Capital Services LLC Date filed: May 2 ott Date filed: May 1 Bantu Islamic Center Inc. Location: 1770 Highland Ave., Rochester, N.Y. ZCJ Automotive Inc. and Love Family Prop- 106 Locust St., Rochester, N.Y. 14621 14618 Lasser Products Inc. and Mark Zazubec erties LLC Filer: Isse Abukar Date filed: May 1 No address Amount: $2,980,281.57 Amount: $40,644.39 Mortgagee: Canandaigua National Bank and Bar Hire Inc. Redstone Builders Inc. Creditor: Continental Trade Exchange Ltd. Trust Co. 2924 East Ave., Rochester, N.Y. 14610 Amount: $349,900.00 Date filed: May 1 Location: 2563 Mt. Read Blvd., Rochester, N.Y. Filer: Lindsay McCutchen Seller: Matthew Kuhlenbeck and Amanda 14615 Kuhlenbech Family Promise of Ontario County Inc., Rich- Date filed: May 2 Buffalo Road Pizza Inc. Location: 263 Gallant Fox Lane, Webster, N.Y. ard E. Brown and The Zoning Board of Ap- 7450 Pittsford Palmyra Road, Fairport, N.Y. 14580 peals of the City of Canandaigua, N.Y. Maison Properties Inc. 14450 Date filed: May 1 No address Amount: $292,000.00 Filer: Dawson Law Firm P.C. Amount: $637.10 Mortgagee: Family First of N.Y. Federal Cred- ZCJ Automotive Inc. Creditor: St. John’s Episcopal Church it Union CP Fenton Inc. Amount: $4,200,000.00 Date filed: May 2 Location: 22 and 39-41 Engel Place, Rochester, 3 Alden Glen Drive, Webster, N.Y. 14580 Seller: Love Family Properties LLC N.Y. 14620, 45 and 49-51 Pearl St., Rochester, Filer: Chelsea Fenton Location: 1225, 2611 and 2563 Mt. Read Blvd., Ronald Labrie and Inlet Custom Builders & N.Y. 14607 and 308-310 Crosman Terrace, Rochester, N.Y. 14615 Design Inc. Rochester, N.Y. 14620 Crowded Core Corp. Date filed: May 2 760 Dreamland Drive, Murrells Inlet, S.C. 29576 Date filed: May 2 582 Watson Road, Fairport, N.Y. 14450 and 671 Jamestown Drive, Suite 208, Murrells Filer: Dibble & Miller P.C. Continental Capital Partners LLC Inlet, S.C. 29576 Nicholas A Cutaia Inc. Amount: $320,000.00 Amount: $18,218.86 Amount: $1,601,643.82 Eastwest Auto Corp. Seller: Andrew Mohr and Shelley Mohr Creditor: Green Capital Funding LLC Mortgagee: Bank of Castile 355 Portland Ave., Rochester, N.Y. 14605 Location: 209 Culver Road, Rochester, N.Y. 14607 Date filed: May 2 Location: 2611 W. Henrietta Road, Rochester, Filer: Accelerated Information & Document Date filed: May 3 N.Y. 14623 Filing Inc. Joshua Russell and J & K Logging Inc. Date filed: May 3 Scaife Holdings LLC No address Gourmet House 525 Inc. Amount: $330,000.00 Amount: $16,972.50 595 UA LLC 525 Titus Ave., Suite 133, Irondequoit, N.Y. Seller: ESL Federal Credit Union Creditor: Advance Merchant Services LLC Amount: $336,000.00 14617 Location: 56-69 Lyell Ave., Rochester, N.Y. 14608, Date filed: May 2 Mortgagee: Edward Kopelowitz Filer: Easy Accounting Services Inc. 131 Frankfort St., Rochester, N.Y. 14608 and 648 Location: 595 University Ave., Rochester, N.Y. N. Plymouth Ave., Rochester, N.Y. 14608 Boris Genourov and NLB Trucking Inc. 14607 Iconik Clothing Inc. Date filed: May 3 5461 N. E. River Road, Chicago, Ill. 60656 Date filed: May 3 457 Greece Ridge Center Drive, Rochester, Amount: $21,246.45 N.Y. 14626 DISSOLUTIONS Creditor: Green Capital Funding LLC NAME CHANGES Filer: Sad Shaibi Date filed: May 3 MONROE COUNTY MONROE COUNTY KC Seamless Gutters Inc. 54 Webster Manor, Webster, N.Y. 14580 Annette Gacioch LLC STATE/COUNTY COURT New name: Ehrmentraut Auto Inc. Filer: Inc Corporate Services Filer: Annette Gacioch JUDGMENTS SATISFIED Old name: Ehrmentraut TV Inc. Filer: Amy Varel Marketview Heights Collective Action Proj- Apex-Information Management Consultants This information is obtained from the Mon- ect Inc. Inc. roe County Clerk’s Office. New name: Golden Hello Co. LLC 341 Scio St., Rochester, N.Y. 14605 Filer: Harris Beach PLLC Old name: Raise the Bar Designs LLC Filer: Borrelli & Yots PLLC Jag Services Filer: Kellie Wright Cole & Parks LLC Creditor: Diesel Haus LLC Mine the Gutter Corp. Filer: Donna Reeves-Collins Date satisfied: April 27 New name: Lead Conversion Pro LLC 94 Garfield St., Rochester, N.Y. 14611 Old name: Real Conversion Pro LLC Filer: Keith Hobbs Copy and Paste Realtor and Landscaping LLC MECHANICS LIEN SATISFIED Filer: William Levinson Filer: Cheyenne Moseley New York Statewide Payroll Conference Heritage Gardens Housing Development New name: Power Brand Pro LLC Association Inc. Graffiti Liquids Inc. Fund Corp. Old name: Real Power Brand Pro LLC P.O. Box 1624, Fairport, N.Y. 14450 Filer: Patrick Roberts Lienor: Sherwin Williams Co. Filer: William Levinson Filer: Barclay Damon LLP Date satisfied: May 2 Green Hill Associates of N.Y. LLC New name: Real Database Pro LLC Simple Tech Solutions Inc. Filer: Scott Patrick MORTGAGES Old name: Real CRM Pro LLC 1900 Empire Blvd., Box 128, Webster, N.Y. Filer: Culley, Marks, Tannenbaum & Pezzulo LLP 14580 Home Properties II LLC This information is obtained from the Mon- Filer: Craig Borden Filer: Nancy Elliot roe County Clerk’s Office. New name: Risk Special Investigations Inc. Old name: The Risk Solutions Group Inc. The OLED Light Collective Corp. MS3 Worldwide LLC Modular Properties LLC Filer: David Hough 1645 Lyell Ave., Suite 140, Rochester, N.Y. Filer: Cheyenne Moseley Amount: $840,000.00 14606 Mortgagee: Solvay Bank ONTARIO COUNTY Filer: Merzbach & Solomon P.C. Pinnacle Planning and Assessment Consul- Location: 660 Metro Parkway, Rochester, N.Y. tants LLC New name: KMB of Geneva Inc. The Youth for Youth Foundation Inc. 14623 Old name: BMK of Geneva Inc. Filer: Nadine Hylton Date filed: April 29 1298 Emerson St., Rochester, N.Y. 14606 Filer: Mary Ognibene Filer: Oce Jones III PRSE LLC Oak Orchard Community Health Center Filer: Matt Bailey New name: Phelps Legacy Inc. ONTARIO COUNTY Inc. Old name: Phelps Sungas Inc. Amount: $2,000,000.00 Filer: Mary Ognibene Rochester Dermatologic Surgery P.C. Sail-On Carpets Inc. Mortgagee: ESL Federal Credit Union Filer: John Scatigno 230 Alpine Drive, Rochester, N.Y. 14618 Location: No address Filer: Merzbach & Solomon P.C. Date filed: April 29 NAME RESERVATIONS Second Story Man Movie LLC Filer: Scott Lancer MONROE COUNTY Women’s Rights Alliance of New York State Death Star Ventures LLC Inc. Amount: $430,400.00 Amar Investments LLC WAYNE COUNTY 474 Snell Road, Geneva, N.Y. 14456 Mortgagee: Family First of N.Y. FCU Filer: Nicole Butani Filer: Lynn Herzig Empire Farms of Williamson Inc. Location: 15 Malvern St., Rochester, N.Y. 14613, Filer’s address: 82 Stable Ridge Lane, Rochester, Filer: David Giudici 21 Bauman St., Rochester, N.Y. 14621, 95 Cleon N.Y. 14612 WAYNE COUNTY St., Rochester, N.Y. 14621, 121, 127, 150, 154 Date filed: April 18 STATE/COUNTY COURT JUDGMENTS and 160 Emerson St., Rochester, N.Y. 14621, Wilsons Home Remodeling Inc. 122 Ravine Ave., Rochester, N.Y. 14613, 145 NEW CORPORATIONS 7501 S. Fitzhugh St., Sodus Point, N.Y. 14555 This information is obtained from the Monroe Weaver St., Rochester, N.Y. 14621 and 182 Lin- Filer: Carri Brown County Clerk’s Office. coln St., Rochester, N.Y. 14605 GENESEE COUNTY Date filed: May 1 FEDERAL TAX LIENS Farlicity Inc. Michael Flanigan and Rising Storm Technolo- ZS Property Holdings LLC 1752 Broadway, Darien Center, N.Y. 14040 This information is obtained from the Monroe gies LLC Filer: Shannon Stahlin 5558 Vardon Drive, Canandaigua, N.Y. 14424 Amount: $1,775,000.00 County Clerk’s Office. Federal tax liens are Mortgagee: Canandaigua National Bank and filed by the U.S. Treasury Department. Amount: $8,474.00 LIVINGSTON COUNTY Creditor: J. Dhillon and Time Funding 401k Plan Trust Co. Date filed: April 29 Location: 792-814 and 816-824 W. Main St., Jimmy’s Towing & Autobody Inc. Champion Speedway Inc. Rochester, N.Y. 14611 and 743, 749, 751-753, 2871 Jones Bridge Road, Mt. Morris, N.Y. 14510 Amount: $20,232.82 Theresa Monteneri, Robert Monteneri and 757 and 767 Brown St., Rochester, N.Y. 14611 Filer: Jon H. Porter P.C. Date filed: April 27 Date filed: May 1 PAGE 27 JUNE 28, 2019 ROCHESTER BUSINESS JOURNAL

Becker Mechanical Contractors LLC Date filed: April 27 Amount: $10,970.90 FEDERAL TAX LIENS RELEASED Blossom North LLC Date filed: April 27 Carlisa Harrell and Carlisas Home Away Date released: April 27 from Home Daycare This information is obtained from the Mon- Eric Benson DDS LLC Amount: $6,407.02 roe County Clerk’s Office. Federal tax liens Jerold Caruso Electrical Inc. Amount: $1,107.09 Date filed: April 27 are filed by the U.S. Treasury Department. Date released: April 27 Marketplace LEGAL NOTICES

NOTICE TO PROPOSERS the Menu Tab on the qualification of Bidders. the date of bid opening. may be served. SSNY shall tion with the New York left­hand side of the plan These include, among oth­ Romeo A. Colilli mail copy of process to: 22 Department of State on Monroe County is issuing room homepage. Once you er things, rigid bonding Purchasing Agent Mystic Pines Cir Rochester 5/16/19. Office: Monroe requests for proposals for are in the public plan room and insurance require­ 11761917 06/28/19 NY 14612. Purpose: any County. The Secretary of the following services. please select the link of the ments, financial state­ lawful purpose. State has been designated Request for proposal doc­ District’s name.) ments, bank references, MAJOR’S MINI, LLC 11751006 06/14/19 as agent upon whom proc­ uments are available at Any Bidder, upon lists of , arbitra­ ess against the Company www.monroecounty.gov/ returning such set in good tions or other proceedings Major’s Mini, LLC filed Ar­ LEGAL NOTICE may be served. SSNY shall bid/rfps. There will be no condition within (14) days in which the Bidder has ticles of Organization with mail a copy of process to: formal opening of propos­ after date set for Bid open­ been named as a party, a the New York Department Notice of formation of Lim­ Crucitti Properties, LLC als. Proposals must be re­ ing, will be refunded the statement of surety’s in­ of State on March 29th, ited Liability Company. lo cated at 140 North ceived at the date, time deposit. Sets shall be re­ tent to issue Performance 2019. Its office is located in Name: CB St Bernards As­ Avenue, Hilton, NY 14468. and location identified in turned to the Construction and Payment Bonds, and a Monroe County. The Secre­ sociates LLC (“LLC”). Arti­ Purpose: Any lawful activity. the request for proposal. Manager’s office, Campus description of other proj­ tary of State has been des­ cles of Organization filed 11752617 06/07/19 Professional Auditing Ser­ Construction Management ects of similar size and ignated as agent of the with the Secretary of State vices Relating to Financial Group c/o Connor Mageria scope completed by the Company upon whom of the State of New York DON CARVAJAL CAFE Statements for County of 1241 Pittsford­Victor Road, Bidder. Bidders will process against it may be (“SSNY”) on May 29, 2019. LLC Monroe and Monroe Coun ty Pittsford, NY 14534. The comply with New York served and a copy of any NY Office location: Monroe Tobacco Asset deposit will not be refund­ State prevailing wage and process shall be mailed to County. SSNY designated Notice of Formation of DON ed to any Non­bidders or supplement requirements Securitization Corporation. 1507 Lake Avenue, Roch­ as agent of the LLC upon CARVAJAL CAFE LLC. Ar­ Bidders returning the Bid­ which must be complied Proposals are due by 5:00 ester, New York 14615. whom process against it ticles of Organization filed ding Documents after the with on the Project. pm on Friday, August 2, The purpose: Any lawful may be served. SSNY shall with the New York De­ (14) day return period. Bids shall be prepared as 2019. activity. mail a copy of any process partment of State on April For the convenience of pro­ set forth in Dawn C. Staub 11751017 06/07/19 to: CB St Bernards Associ­ 17th, 2019. Its office is lo­ spective Bidders, Subcon­ “INSTRUCTIONS TO BID­ ates LLC, 9790 Keystone cated in Monroe County. Purchasing Manager tractors, and Material Sup­ DERS”, enclosed in a 3BOYSCDGA LLC 11762185 06/28/19 Court, Clarence, New York The Secretary of State has pliers, Bidding Documents sealed envelope bearing on 14031. Purpose/character been designated as agent ADVERTISEMENT FOR will also be on file at the its face the name and ad­ Notice of Formation of of the LLC is to engage in upon whom process BIDS following locations: dress of the Bidder and the 3BoysCDGA LLC. Articles any lawful activity. against the Company may 1. McGraw­Hill Construc­ title of the Work to which of Organization filed with 11757075 06/21/19 be served. SSNY shall mail THE BOARD OF EDUCA­ tion Dodge: 320 North the bid enclosed relates. the New York Department a copy of process to: 500 TION for the WEST Goodman Street, Each Bidder shall deposit of State on 6/11/2019. Its CEL TRUCKING LLC Joseph C Wilson Blvd, Rochester, NY 14607, Pho­ with its bid, security in an IRONDEQUOIT CENTRAL office is located in Ontario CMC BOX 271151, Roch­ ne: (817) 375­2940, Fax: amount not less than five SCHOOL DISTRICT County. The Secretary of CEL Trucking LLC, filed ester, NY. The purpose of (501) 625­3544. percent (5%) of the base invites bids for RENEWAL State has been designated with Sec.of State of NY the Company is to provide 2. Rochester Builders Ex­ bid in the form and subject PROJECT ­ 2018, located as agent upon whom proc­ (SSNY) 4/4/2019. Cty: Or­ ethically sourced specialty at various district proper­ change: 180 Linden Oak, to the conditions provided ess against the Company leans. SSNY desg. as agent Suite 100, Rochester, NY in the “INSTRUCTIONS TO coffee beans. ties. Separate sealed bids may be served. SSNY shall upon whom process 11750148 05/31/19 will be received by the 14625, Phone: (585) BIDDERS.” mail a copy of process to: against may be served & WEST IRONDEQUOIT 586­5460, Fax: (585) No Bidder may withdraw 7243 Hertfordshire Way, shall mail process to ECHELON MOTOR CENTRAL SCHOOL DIS­ 586­1580. his bid within forty­five Victor, NY 14564. The pur­ 14060 Root Rd, Albion, NY SPORTS, LLC TRICT at the DISTRICT 3. Construction Exchange (45) days after the actual pose of the Company is 14411. General purpose. OFFICES, 321 List Avenue, of Buffalo and Western bid opening. any lawful activity. 11745290 05/24/19 Echelon Motor Sports, LLC Rochester, NY, 14617, un­ New York: 2660 William 11761497 06/28/19 11758513 06/21/19 filed Articles of Organiza­ Street, Cheektowaga, NY til 2:00 PM, local time, on NOTICE OF FORMATION tion with the New York De­ 14227. NOTICE TO BIDDERS Thursday, July 25, 2019, LEGAL NOTICE partment of State on May at which time they will A Pre­Bid Conference for COLLECTIVE SOLAR LLC. The Board of Education of 8th, 2019. Its office is lo­ publicly opened and read the Project will be Notice of Formation of a filed Articles of Organiza­ the Greece Central School cated in Monroe County. aloud. con ducted by the Limited Liability Company tion with the New York District of the Town of The Secretary of State has Bidding Documents may Construction Manager on (LLC): Name: BLACK ADD­ Department of State on Greece, County of Monroe, been designated as agent be examined in the Office Tuesday, July 9, 2019, at ER BEAUTY BAR, LLC, Ar­ 05/21/2019. Its office is 2:00 PM, at Dake Junior hereby invites the submis sion of the Company upon of the Architect/Engineer, ticles of Organization filed located in MONROE Coun­ whom process against it CPL, at 205 St. Paul High School 350 Cooper of the sealed bid(s): with the Secretary of State ty. The Secretary of State Rd Irondequoit, NY 14617. Bid #19­2424 may be served and a copy Street, Suite 500, Roches ter, of New York (SSNY) on has been designated as of any process shall be NY 14604­1122. All contractors are to park SNOW PLOWING ­ 5/15/2019. Office agent of the Company in the front parking lot. SECTORS 1, 2 & 4 mailed to 95 Richmond Copies of the Bidding Doc­ Location: Monroe County. upon whom process Street, Rochester, NY uments may be obtained Immediately following the Open: July 11, 2019 @ SSNY has been designated against it may be served pre­bid meeting there will 14607. The purpose of the by Prime Contractors, Sub­ 2:00pm as Agent of the LLC upon and a copy of any process be a tour of the all project Company is any lawful contractors, and Vendors, Sealed bid(s) will be re­ whom Process against it shall be mailed to 1727 sites starting with Dake business purpose. at Rotolite­Elliot Corpo­ ceived at the Purchasing may be served. SSNY shall APPLE HOLLOW LN. HAM­ Junior High School. If a 11747861 05/31/19 ration, 1 Grove Street, Office located at 750 Maid­ mail a copy of process to: LIN, NY 14464. The pur­ contractor does want to P.O. Box 97, Pittsford, NY en Lane, Rochester, NY BLACK ADDER BEAUTY pose of the Company is FIX THE ROC, LLC 14534, Phone: (585) visit, please contact Con­ 14615, Room W­19 until nor Magiera with Campus BAR, LLC, 256 Alexander SOLAR ELECTRIC CON­ 385­1463, Fax: (585) 2:00pm on July 11, 2019 Street, Rochester, NY STRUCTION. NOTICE OF FORMATION 385­2190, upon deposit of Construction Management at which point all bid(s) Group, (585) 233­8003 for 14607. Purpose: Any Law­ 11751020 06/07/19 OF Fix the ROC, LLC filed One Hundred Dollars will be publicly opened. ful Purpose. Latest date Articles of Organization ($100.00) per set. All Bid arrangements. Specifications and forms NOTICE OF FORMATION Bids shall be on the Bid upon which LLC is to dis­ with the NYS DOS on May Deposit checks shall be are available at solve: No specific date. 24, 2019. The DOS is des­ made out to WEST form provided in the docu­ www.bidnetdirect.com/ Crucitti Properties, LLC ments, prepared and set 11749942 06/07/19 ignated as agent of the LLC IRONDEQUOIT CENTRAL new­york. Vendors without filed Articles of Organiza­ forth in the Instructions to SCHOOL DISTRICT. internet access can obtain CASTOR DESIGNS, LLC Bidding documents may be Bidders, and enclosed in the specifications and an envelope bearing on its picked­up at forms at the office noted Castor Designs, LLC. Arti­ face the name and address REAL ESTATE Rotolite­Elliott, Monday above. The Board of cles of Org filed with the through Friday from 8:00 of the bidder and the title Education reserves the of work to which the proposal Sec of State of NY on to 5:00, or be delivered via right to reject any or all relates. 3/27/19. Office: Monroe UPS or FedEx upon re­ bids. Any bid(s) submitted The West Irondequoit County. SSNY designated quest to Rotolite­Elliott. In­ will be binding for ninety Central School District as agent of the LLC upon clude, in addition to the (90) days subsequent to whom process against it document deposit, a hereby reserves the right non­refundable check in to waive any informalities the amount of Fifty Dol­ and reject any or all Bids lars ($50.00) per set for or to accept the one that in HELP WANTED handling and postage of its will be in the sets to be mailed. All best interest of the School checks shall be District. The awarding of IT Consultant (Multiple Openings) in Geneva, NY. made payable to the the will be sub­ ject to the approval of the ROTOLITE­ELLIOTT COR­ Will work at unanticipated client locs throughout the US. Dsgn, analyze, PORATION. Alternatively, State Education Depart­ OFFICE/RETAIL FOR LEASE bidders can provide their ment. Attention of the Bid­ architect, dvlp, implmt, modify, integrate, maintain, report & administer UPS or FedEx shipper # for der is particularly called to Desktop, Web, Mobile & d/base applics. Manage highly complex, high 65 WEST BROAD STREET shipment of bid the Owner’s sales tax ex­ emption, the requirements volume, high availability & scalable, secure & robust solutions using Attention attorey’s!!! documents. C#, relational d/base dsgn & dvlpmt w/ SQL Server. Technology & Tools: In lieu of paper bid sets, as to conditions of em­ Closest office space bidders can view electronic ployment to be observed, C#.Net, ASP.Net, SQL Server, TSQL, WinForms, WPF, WCF, XML, , plans and specifications and the minimum wage Java Script & Crystal Reports. Reqmts: Master’s deg in Comp. Sc., Engg., or a to the courthouse rates to be paid under the online upon a Forty­Nine rltd field & 2 yrs of exp in comp s/ware dvlpg &/or consulting. Will accept Dollars ($49.00) nonrefu­ contract. In addition, the CALL OR TEXT: ndable payment by visiting Bidding Documents for a Bach deg & 5 yrs of exp in lieu. Respond to Attn: HR (Ref. GG103B), 585-629-0644 www.recplanroom.com this project contain de­ Hudson Data, LLC, 122 N Genesee St, Ste. 302A, Geneva, NY 14456. (Click Public Jobs under tailed requirements for the PAGE 28 JUNE 28, 2019 Marketplace ROCHESTER BUSINESS JOURNAL LEGAL NOTICES upon whom process activity. with the Secretary of State process against it may be may be served. SSNY shall no, CA 93721. Purpose: against it may be served. 11759591 06/28/19 of the State of New York served and a copy of any mail a copy of process to: any lawful activities. The office of the LLC and (“SSNY”) on June 13, 2019. process shall be mailed to 192 Hager Road, Rochester 11757864 06/21/19 address to which the Sec­ HAWKEYE NY office location: Monroe 1387 W Kendall RD, Ken­ NY, 14616. The purpose of retary of State shall mail a TRANSPORTATION AND County. The SSNY has dall, NY 14476. The pur­ the Company is any lawful THE ROC CLEAN GROUP copy of any process shall DELIVERY, LLC been designated as agent pose of the Company is activity. LLC be PO Box 268, Victor, NY of the LLC upon whom rental properties. 11752620 06/07/19 14564, Ontario County. Notice of Formation of process against it may be 11760287 06/28/19 THE ROC CLEAN GROUP The purpose of the LLC is Hawkeye Transportation served. The SSNY shall RESIDE CAPITAL LLC Articles of Organiza­ to engage in any business and Delivery, LLC. Arts of mail a copy of any process MENDON RENEWABLES, PARTNERS LLC tion filed with the Secre­ permitted under law. Org. filed with New York to The LLC, 249 Norton LLC tary of State of New York 11750152 05/31/19 Secy of State (SSNY) on Village Lane, Rochester, Notice of Formation of Re­ on 05­17­2019. Office: 4/2/19. Office location: New York 14609. Pur­ Notice of Qualification of side Capital Partners LLC. Monroe County. SSNY has FLX GLASS, LLC Monroe County. SSNY is pose/character of LLC is to Mendon Renewables, LLC. Articles of Organization been designated as the designated as agent of LLC engage in any lawful act or Authority filed with NY filed with the New York LLC’s agent upon whom Notice of formation of FLX upon whom process activity. Secy of State (SSNY) on Department of State on process against it may be GLASS, LLC. Art. Of Org. against it may be served. 11760752 06/28/19 5/16/19. Office location: 10/03/2018. Its office is served. A copy of process filed with the Sect’y of SSNY shall mail process to: Monroe County. LLC located in Monroe County. should be mailed to the State of NY (SSNY) on 25 Robert Pitt Dr., Ste 204, LEGAL NOTICE formed in Delaware (DE) The Secretary of State has LLC at: 99 Roslyn Street, 06/04/19. Office in Ontar­ Monsey, NY 10952. The on 5/15/19. SSNY is des­ been designated as agent Rochester, NY 14619. Pur­ io County. SSNY has been name and address of the Notice of formation of Lim­ ignated as agent of LLC upon whom process pose: any lawful purpose. designated as agent of the Reg. Agent is Vcorp Agent ited Liability Company. upon whom process against the Company may 11757515 06/21/19 LLC upon whom process Services, Inc., 25 Robert Name: Irondequoit Senior against it may be served. be served. SSNY shall mail against it may be served. Pitt Dr., Ste 204, Monsey, Living LLC (“LLC”). Articles SSNY shall mail process to: a copy of process to: 5 NOTICE OF FORMATION SSNY shall mail process to NY 10952. Purpose: any of Organization filed with 28 Liberty St, NY, NY Grey Fox Lane, Fairport, the LLC, PO Box 215 Pal­ lawful activity. the Secretary of State of 10005. DE address of LLC: New York 14450. The pur­ NAME: The Vault Roches­ myra, NY, 14522. Purpose: 11753728 06/07/19 the State of New York 1209 Orange St, Wilming­ pose of the Company is to ter, LLC, Articles of Organ­ Any lawful purpose (“SSNY”) on June 13, 2019. ton, DE 19801. Cert. of create multi­generational ization filed with the Secre­ 11754645 06/14/19 NOTICE NY office location: Monroe Formation filed with DE wealth by acquiring and tary of State of New York County. The SSNY has Secy of State, 401 Federal managing real estate as­ (SSNY) on March 7, 2019. NOTICE OF FORMATION HAYLEY OAK STREET, LLC been designated as agent St. Ste 4, Dover, DE sets that produce passive Principal office: in Monroe OF A LIMITED LIABILITY filed Articles of Organiza­ of the LLC upon whom 19901. Purpose: any lawful income for its partners and County, New York. SSNY COMPANY tion with NY Secretary of process against it may be activity. investors. designated as agent of LLC State on 5/03/19. Office served. The SSNY shall 11751578 06/07/19 11749381 05/31/19 upon whom process FoxPointe Solutions, LLC location in Monroe County mail a copy of any process against it may be served. filed Articles of Organiza­ NY. NY Sect’y State desig­ to The LLC, 249 Norton MEZOTECH LLC ROC CITY GREENS LLC SSNY shall mail a copy of tion with the Secretary of nated as agent for service Village Lane, Rochester, process to the LLC at 191 State of New York (SSNY) of process. Any process New York 14609. Pur­ Mezotech LLC filed Articles Notice of Formation of Roc Grosvenor Road, Roches ter, on 14th day of May, 2019. shall subsequently be pose/character of LLC is to of Organization with the City Greens LLC. Articles New York 14610. Purpose: Office location: Monroe mailed to 306 North engage in any lawful act or New York State Depart­ of Organization filed with For any and all law ful activi­ County. SSNY designated Church Road Rochester NY activity. ment of State on June 10, the New York Department ties. as agent upon whom proc­ 14612. Purpose of the LLC: 11760748 06/28/19 2019. Its office is located in of State on 5/13/19. Its of­ 11751397 06/07/19 ess against it may be any lawful activities. Monroe County. The Secre­ fice is located in Monroe served. SSNY shall mail 11746038 05/24/19 KDM MEDIA LLC tary of State has been des­ County. The Secretary of NOTICE OF FORMATION copy of any process served ignated as agent of the State has been designated upon him or her to: 171 HHM SERVICES LLC Notice of formation of KDM Company upon whom as agent upon whom proc­ T.L. Autosales LLC filed Ar­ Sully’s Trail, Pittsford, NY Media LLC. Articles of Org. process against it may be ess against the Company ticles of Organization with 14534. Purpose: Any law ful Notice of Formation of filed with NY Secretary of served a copy of any proc­ may be served. SSNY shall the New York Department act or activity. HHM Services LLC. Articles State (NS) on May 13th ess shall be mailed to 32 mail a copy of process to: of State on May 28, 2019. 11757077 06/21/19 of Organization filed with 2019, office location: Mon­ Wood Lily Lane, Fairport, 336 Hartsville Lane, Web­ Its office is located in Mon­ the New York Department roe County. SSNY is desig­ NY, 14450. The purpose of ster, NY 14580. The pur­ roe County. The Secretary G.I.F.T.S 2 GIVE LLC of State on 4/11/19. Its of­ nated as agent for service the Company is engineer ing pose of the Company is of State has been designat­ fice is located in Monroe of process on LLC. SSNY consulting. any lawful activity. ed as agent of the Compa­ Notice of Formation of County. The Secretary of shall mail a copy of 11758509 06/21/19 11753724 06/14/19 ny upon whom process G.I.F.T.S 2 GIVE LLC. Arti­ State has been designated process to Anirban Bose, against it may be served cles of Organization filed as agent upon whom proc­ KDM Media LLC, 11 Bar­ MR PNT LLC RUTH’S ORGANIC LLC and a copy of any process with the New York ess against the Company rington Hls, Pittsford, NY shall be mailed to 305 Department of State on may be served. SSNY shall 14534. Purpose is any law ful Notice of Formation of MR Ruth’s Organic LLC filed Commerce Drive, Suite 11, 05/02/2019. Its office is mail a copy of process to: purpose. PNT LLC. Articles of Or­ Articles of Organization Rochester, NY 14623. The located in Monroe County. 2310 Penfield Rd. Penfield, 11759150 06/21/19 ganization filed with withthe the New York De­ purpose of the Company is The Secretary of State has NY 14526. The purpose of New York Department of partment of State on automobile sales. been designated as agent the Company is any lawful LAKE LIFE CANDLE State on 5/29/19. Its office 2/22/2019 Its office is lo­ 11752101 06/07/19 upon whom process activity. COMPANY LLC is located in Monroe Coun­ cated in Monroe County. against the Company may 11757876 06/21/19 ty. The Secretary of State The Secretary of State has NOTICE OF FORMATION be served. SSNY shall mail Lake Life Candle Company has been designated as been designated as agent a copy of process to: 135 HILLWOOD LLC filed Articles of Organ­ agent upon whom process of the Company upon Truth­N­E.ducation/ Jour­ Greenleaf Meadows Roch­ DEVELOPMENT ization with the New York against the Company may whom process against it nalism, LLC filed Articles ester, NY 14612. The pur­ COMPANY, LLC Department of State on be served. SSNY shall mail may be served and a copy of Organization with the pose of the Company is 04/17/2019. Its office is a copy of process to: 66 of any process shall be New York Department of any lawful activity. Notice of Qualification of located in Monroe County. Fairholm Drive Rochester, mailed to Ruth Mayfield, State on June 18, 2019. Its 11751816 06/07/19 Hillwood Development The Secretary of State has NY 14624. The purpose of 367 Bay View Rd. Roches­ office is located in Monroe Company, LLC. Authority been designated as agent the Company is any lawful ter, NY 14609. The County. The Secretary of NOTICE OF FORMATION filed with NY Secy of State of the Company upon activity. purpose of the Company is State has been designated (SSNY) on 6/4/19. Office whom process against it 11757877 06/21/19 to sell personal care prod ucts as agent of the Company Good Green Coffee Mer­ location: Orleans County. may be served and a copy online. upon whom process chants LLC, a veteran LLC formed in Texas (TX) of any process shall be NOTICE OF FORMATION 11752623 06/07/19 against it may be served owned company, filed Arti­ on 12/31/02. SSNY is des­ mailed to 452 Moseley Rd and a copy of any process cles of Organization with ignated as agent of LLC Fairport, Ny 14450. The Optimizing B2B Prospec­ RVK CONSULTING, LLC shall be mailed to Clau­ the New York State De­ upon whom process purpose of the Company is ting LLC filed Articles of dette James. The purpose partment of State on 20 against it may be served. Miscellaneous Store Retailer. Organization with the New Notice of Formation of RVK of the Company is to inves­ May, 2019. Its office is lo­ SSNY shall mail process to: 11751011 06/07/19 York Department of State Consulting, LLC. Arts of tigate, research, evaluate, cated in Monroe County. 3000 Turtle Creek Blvd, on April 10, 2019. Its office Org. filed with New York lecture, etc reference the The Secretary of State has Dallas, TX 75219. TX ad­ NOTICE OF FORMATION is located in Monroe Coun­ Secy of State (SSNY) on State of Education been designated as agent dress of LLC: 3000 Turtle ty. The Secretary of State 5/15/19. Office location: Systems nationally/interna ­ of the Company upon Creek Blvd, Dallas, TX Legit Cars, LLC filed Arti­ has been designated as Monroe County. SSNY is tionally. Well­ whom process against it 75219. Cert. of Formation cles of Organization with agent of the Company designated as agent of LLC informed decision making may be served and a copy filed with TX Secy of State, the New York Department upon whom process upon whom process empowers highly­effective of ay process shall be POB 12887, Austin, TX of State on April 25, 2019. against it may be served against it may be served. education systems. mailed to PO Box 307 Col­ 78711. Purpose: any lawful Its office is located in Mon­ and a copy of any process SSNY shall mail process to: 11759749 06/28/19 ton, NY 13625. The compa­ activity. roe County. The Secretary shall be mailed to 79 25 Robert Pitt Dr., Ste 204, ny will provide farm direct 11756564 06/14/19 of State has been designat­ Shoreham Dr, Rochester, Monsey, NY 10952. The TWO BIRDS LOVE SHOP, green coffee imports. ed as agent of the Compa­ NY 14168. The purpose of name and address of the LLC 11751720 06/28/19 INTELLIGENT ny upon whom process the Company is to provide Reg. Agent is Vcorp Agent INDUSTRIAL SOLUTIONS against it may be served Business to Business Mar­ Services, Inc., 25 Robert Notice of Formation of Two HAIRESTRY BY LUCID LLC and a copy of any process keting Consultant Services Pitt Dr., Ste 204, Monsey, Birds Love Shop, LLC. Arti­ LLC shall be mailed to 1369 Ly­ laser focused on increasing NY 10952. Purpose: any cles of Organization filed Intelligent Industrial Solu­ ell Avenue Rochester, NY new customer acquisition. lawful activity. with the New York Depart­ Notice of Formation of tions LLC. Filed with SSNY 14606. The purpose of the 11759747 06/28/19 11751396 06/07/19 ment of State on March 6, Hairestry by Lucid LLC. on 5/30/2019. Office: Or­ Company is any lawful ac­ 2019. Its office is located in Articles of Organization leans County. SSNY desig­ tivity. POSITIVE VIBRATION STEFBAYDON II, LLC Monroe County. The Secre­ filed with the New York nated as agent for process 11753430 06/07/19 FITNESS, LLC tary of State has been des­ Department of State on & shall mail to: 2382 Kent Notice of Formation of ignated as agent upon 5/10/2019. Its office is lo­ Rd Kent NY 14477. Purpose: MDM PROPERTY Notice of Formation of Pos­ STEFBAYDON II, LLC. whom process against the cated in Monroe County. any lawful DEVELOPMENT L.L.C. itive Vibration Fitness, Arts. of Org. filed with Company may be served. The Secretary of State has 11757872 06/21/19 LLC. Articles of Organiza­ Secy. of State of NY (SSNY) SSNY shall mail a copy of been designated as agent MDM property develop­ tion filed with the on New 05/30/19. Office loca­ process to: 30 Virginia Ave, upon whom process LEGAL NOTICE ment L.L.C. filed ArticlesYork Department of of State tion: Ontario County. Rochester NY 14619. The against the Company may Organization with the NY on March 27th 2019. Its SSNY designated as agent purpose of the Company is be served. SSNY shall mail Notice of formation of Lim­ DOS on 06/11/2019. Its office is located in Monroe of LLC upon whom process any lawful activity. a copy of process to: 82 ited Liability Company. office is in Orleans County. County. The Secretary of against it may be served. 11752621 06/14/19 Rosemary Drive, Rochester Name: Irondequoit Senior The SecState has been State has been designated SSNY shall mail process to: NY 14621. The purpose of Living MM LLC (“LLC”). Ar­ designated as agent of the as agent upon whom proc­ Rob D. Solley, 2141 URBAN CITY ME LLC the Company is any lawful ticles of Organization filed Company upon whom ess against the Company Tuolumne St., Ste. J, Fres­ PAGE 29 JUNE 28, 2019 Marketplace ROCHESTER BUSINESS JOURNAL LEGAL NOTICES

Notice of Formation of Ur­ TO LIMITED LIABILITY ty Executive to enter into a This proposed Clerk of the School District REFERENDUM ban City ME LLC. Articles COMPANY (LLC) lease by negotiation, and expands the acceptable pH for a period of twenty days Notice is hereby given that of Organization filed with any amendments thereto, range of discharges by In­ from the date of the Board of Fire Commis­ the New York Department Name: WILL­O­CREST with Sprint Spectrum, L.P. dustrial Use Permit Holders. publication of this Notice. sioners of the Pittsford Fire of State on 21 May 2019. FARMS, LLC. Certificate of for PCS Telephone Tele­ CHERYL DINOLFO Dated: East Rochester, District, Pittsford, New Its office is located in Mon­ Conversion filed with Sec­ communications on the Monroe County Executive New York, York, at a meeting held on roe County. The Secretary retary of State of New York roof of 1870 Mt. Hope Ave­ Dated: June 28, 2019 June 18, 2019. the 13th day of June, of State has been designat­ (SSNY) on April 22, 2019. nue in the annual amount Rochester, New York /s/Kristen Adler 2019, duly adopted a Reso­ ed as agent upon whom Office Location: Ontario of $20,930 for the first five 11760764 06/28/19 School District Clerk lution subject to a permis­ process against the Com­ County. SSNY designated (5) years commencing on BOND RESOLUTION DATED sive referendum, pursuant pany may be served. SSNY as agent of LLC upon January 7, 2019, and re­ LEGAL NOTICE OF JUNE 18, 2019. to the provisions of Section shall mail a copy of whom process against it newable for five (5) addi­ ESTOPPEL A RESOLUTION AUTHOR­ 6g of the General Munici­ process to: 244 Verona may be served. SSNY shall tional five­year terms sub­ IZING THE RECONSTRUC­ pal Law and other applica­ TION OF VARIOUS Street, Rochester New mail copy of process to 800 ject to escalations in an The bond resolution, sum­ ble of the State of SCHOOL DISTRICT FACIL­ York. The purpose of the County Road 27, Clifton amount equal to 10% for mary of which is published New York, an abstract of herewith, has been ITIES, IN AND FOR EAST Company is any lawful ac­ Springs, NY 14432. Pur­ each renewal term. this resolution is as adopted on June 18, 2019, ROCHESTER UNION FREE tivity. pose: to engage in any and CHERYL DINOLFO follows: and the validity of the obli­ SCHOOL DISTRICT, MON­ 11762008 06/28/19 all business for which Monroe County Executive gations authorized by such ROE COUNTY, NEW YORK, The Resolution authorized LLCs may be formed under Dated: June 28, 2019 the Commissioners of the VERSA BLOCKS LLC resolution may be hereaf­ AT A MAXIMUM ESTIMAT­ the New York LLC Law. Rochester, New York ter contested only if such ED COST OF $9,600,000; Pittsford Fire District to 11746477 06/07/19 11760759 06/28/19 AUTHORIZING THE appropriate from the Capi­ Versa Blocks LLC. Arts. of obligations were EXPENDITURE OF tal Building Reserve Fund Org. filed with the SSNY on NOTICE OF HEARING NOTICE OF HEARING authorized for an object or purpose for which East $4,250,000 CAPITAL RE­ a sum not to exceed 3/22/2019. Office: Ontario BEFORE COUNTY BEFORE COUNTY Rochester Union Free SERVE FUND MONIES OF $430,000.00 for Station 1 County. SSNY designated EXECUTIVE EXECUTIVE School District, Monroe SAID SCHOOL DISTRICT Site Improvements. as agent of the LLC upon County, New York, is not TO PAY PART OF THE That this Resolution shall whom process against it PLEASE TAKE NOTICE, PLEASE TAKE NOTICE, authorized to expend mon­ COST THEREOF; AND AU­ not take effect until thirty may be served. SSNY shall that pursuant to Section that pursuant to Section ey, or if the provisions of THORIZING THE ISSU­ (30) days after its adoption, mail copy of process to the 20 of the Municipal Home 20 of the Municipal Home law which should have ANCE OF $5,350,000 or until approved by an af­ LLC, 3937 Charing Cross Rule Law of the State of Rule Law of the State of been complied with as of BONDS OF SAID SCHOOL firmative vote of the major­ Canandaigua, New York New York, a public hearing New York, a public hearing the date of publication of DISTRICT TO PAY THE ity of the duly qualified 14424. Purpose: Any law ful will be held by the County will be held by the County this notice were not sub­ BALANCE OF SUCH COST. voting electors of this Fire purpose. Executive of the County of Executive of the County of stantially complied with, Class of objects or pur­ District if a petition, as 11745551 05/24/19 Monroe on June 28, 2019, Monroe on June 28, 2019, and an action, suit or pro­ poses: Reconstruction of prescribed by Section 6­g at 11:30 A.M. in the Coun­ at 11:33 A.M. in the Coun­ ceeding contesting such various School District fa­ NOTICE OF FORMATION of the General Municipal ty Legislative Chambers in ty Legislative Chambers in validity is commenced cilities Law, is duly filed with the the County Office Building, the County Office Building, within twenty days after Period of probable usefulness: NAME: VINCE ESTATES, Secretary of this District Rochester, New York, on a Rochester, New York, on a the date of publication of Thirty years protesting against such LLC Articles of Organiza­ proposed local law (Intro. proposed local law (Intro. this notice, or such obliga­ Maximum Estimated Cost: tion filed with Secretary of Resolution and requesting No. 130 of 2019), entitled No. 133 of 2019), entitled tions were authorized in vi­ $9,600,000 a referendum as is pre­ State of New York (SSNY) Amount of obligations to be “AUTHORIZING LEASE BY “AMENDING LOCAL LAW olation of the provisions of scribed in said section of on June 17, 2019. Princi­ issued: $5,350,000 bonds NEGOTIATION WITH NO. 6 of 1971, ENTITLED the . Such res­ said law. pal office: Monroe County, olution was duly approved Capital Reserve Fund SPRINT SPECTRUM, L.P. ‘LOCAL LAW Dated: June 13, 2019 New York. SSNY by a majority of the quali­ Mon ies to be expended: FOR PCS TELEPHONE REGULATING THE USE Edwin R. Jeffries designated as agent of LLC TELECOMMUNICATIONS AND PROTECTION OF fied voters of said School$4,250,000 upon whom process District voting at the Spe­ SEQRA Status: Type II Ac tion Secretary AT 1870 MT. HOPE AVE­ MONROE COUNTY GEO­ Pittsford Fire District against it may be served. NUE.” DETIC SURVEY MONU­ cial District Meeting duly 11760139 06/28/19 SSNY shall mail copy of called, held and conducted 11760732 06/28/19 Copies of this proposed lo­ MENTATION NETWORK.’ LEGAL NOTICE process to 348 North Ave, cal law are available for ex­ “ on September 18, 2018. PUBLIC NOTICE Rochester, NY 14626, Attn: amination in the office of Copies of this proposed lo­ A complete copy of the res­ olution summarized here­ PITTSFORD FIRE Member. Purpose: any and the County Executive of cal law are available for ex­ NOTICE OF PROPOSED with is available for public DISTRICT all lawful activities. the County of Monroe. amination in the office of DBE PARTICIPATION inspection during regular NOTICE OF ADOPTION OF 11760741 06/28/19 This proposed legislation the County Executive of GOAL FOR FEDERAL FIS­ business hours at the Of­ RESOLUTION NOTICE OF CONVERSION would authorize the Coun­ the County of Monroe. fice of the School DistrictSUBJECT TO PERMISSIVE CAL YEARS 2020 ­ 2022 The latest news on the go.

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866.941.4130 | RBJ.net PAGE 30 JUNE 28, 2019 Marketplace ROCHESTER BUSINESS JOURNAL LEGAL NOTICES The Rochester Genesee Re­ New York, New York 10004 to answer the complaint in cation pursuant to an Or­ FLESCH HAWKINS, IF taken against you by de fault gional Transportation Au­ 11761286 06/28/19 this action and to serve a der of Honorable J. Scott LIV ING, AND IF ANY BE for the relief demand ed in the thority (RGRTA) has estab­ copy of your answer, or if Odorisi, Justice of the Su­ DEAD, ANY AND ALL complaint. lished a Disadvantaged NOTICE the complaint is not served preme Court of the State of PER SONS WHO ARE Monroe County is desig­ Business Enterprise Pro­ with this summons, to New York, signed the 21st SPOUSES, WIDOWS, nated as the place of . gram (DBE Program) in ac­ UNPAID COUNTY TAXES serve a notice of appear­ day of May, 2019 at Roch­ GRANTEES, The basis of venue is the cordance with Monroe County Treasury ance on the Plaintiff’s at­ ester, New York. MORTGAGEES, LIENORS, location of the subject of the U.S. Department of June 21, 2019 torneys within thirty days The object of this action is HEIRS, DEVISEES, DIS­ premises. Transportation (DOT), 49 Notice is hereby given that after the service of this to foreclose a mortgage on TRIBUTEES OR SUCCES­ Dated: June 7, 2019 CFR Part 26. As part of pursuant to Chapter 441 summons, exclusive of the the following property: SORS IN INTEREST OF The foregoing summons is this DBE Program, the Au­ of the Laws of 1938, as day of service, and in case Tax I.D. No. 092.620­3­26 SUCH OF THEM AS MAY served upon you by publi­ thority announces its pro­ amended, I will on August of your failure to appear or ALL that tract or parcel of BE DEAD, AND THEIR cation pursuant to an posed FFY’s 2020, 2021, 15, 2019 cause to be pub­ answer, judgment will be land, situate in the City of SPOUSES, HEIRS, DEVI­ Or der of Hon. J. Scott taken against you by de fault Rochester, County of Mon­ and 2022 goal of 2.27% for lished in The Daily Record SEES, DISTRIBUTEES Odorisi, Justice of the Su­ for the relief demand ed in the roe and State of New York, DBE participation in Fed­ and on the County AND SUCCESSORS IN IN­ preme Court of the State of of Monroe website at complaint. being part 1 of a TEREST, ALL OF WHOM New York, signed the 5th eral Transit Administra­ NOTICE YOU ARE IN re­subdivision of Lots 131, tion­funded projects. www.monroecounty.gov, a AND WHOSE NAMES AND day of June, 2019 at Roch­ list of the lands charged OF LOSING 132, 133, 135 and 137 of PLACES OF RESIDENCE ester, New York filed with The proposed goal and YOUR HOME the Waring Tract, and Lots methodology may be re­ with unpaid County Taxes ARE UNKNOWN TO PLAIN­ supporting papers in the If you do not respond to 1, 2, 3 and 4 of the Munici­ TIFF; DIANE HOPKINS; Monroe County Clerk’s Of fice viewed during normal of 2019 remaining unpaid on August 1. Payment after this summons and com­ pal Subdivision No. 6­53, SHARON SKRUTSKI; WIL­ on June 5, 2019. business hours, 8:00 a.m. plaint by serving a copy as shown on a map July 31 cannot affect pub­ LIAM FLESCH; RICHARD The object of this action is ­ 4:30 p.m. Monday ­ Fri­ of the answer on the at­ thereof, filed in the Monroe lication. FLESCH; THOMAS to foreclose certain tax day at RGRTA’s main office torney for the mortgage County Clerk’s Office in Li ber ROBERT FRANKLIN FLESCH; NORTHSTAR liens levied by the County 1372 East Main Street, company who filed this 126 of Maps at page 6. Rochester, New York for 30 Director of Finance­ CAPITAL ACQUISITION of Monroe on the following foreclosure proceeding SAID lot 1 is situate on the LLC; WORLDWIDE ASSET property, known as 7661 days following this notice. Chief Financial Officer against you and filing the south side of Cooper Street Interested persons may 11744774 06/21/19 PURCHASING II LLC; Ridge Rd., Brockport, NY answer with the court, a and is 60 feet wide, front UNIFUND CCR PARTNERS; 14420 and identified as tax contact Dawn Sywulski, default judgment may be and rear and 100 feet DBE Liaison Officer SUPPLEMENTAL MIDLAND FUNDING LLC account no. 054.04­1­28 SUMMONS entered and you can lose deep.. D/B/A MIDLAND (“Tax Parcel”). The relief (DBELO), RGRTA, (585) your home. These premises are also 654­0603 or via e­mail at FUNDING OF DELAWARE sought is the sale of the STATE OF NEW YORK SU­ Speak to an attorney or known as 43 Cooper LLC; NEW YORK STATE Tax Parcel at public [email protected]. go to the court where Street, Rochester, NY The RGRTA and US DOT PREME COURT COUNTY DEPARTMENT OF TAXA­ auction in satisfaction of OF MONROE your case is pending for 14609. TION AND FINANCE; UNIT­ the tax liens. In case of will accept written com­ further information on WOODS OVIATT GILMAN ments on the goal and the Index No.: 2017­011605 ED STATES OF AMERICA your failure to appear, BAYVIEW LOAN SERVICING, how to answer the sum­ LLP BY THE INTERNAL REVE­ judgment may be taken methodology for 30 days mons and protect your Attorney for Plaintiff from the first date of publi­ LLC, NUE SERVICE and JOHN against you in the sum of Plaintiff, property. 500 Bausch & Lomb Place DOE, $12,125.24, together with cation of this notice. Writ­ Sending a payment to Rochester, NY 14604 v. Defendants. interest from February 20, ten comments may be sub­ your mortgage company 11753873 06/14/19 DARIO CAMACHO, AS EX­ To the above named De­ 2019, costs, disburse­ mitted to RGRTA and/or will not stop this foreclo­ ECUTOR OF THE ESTATE fendants: ments and attorneys’ fees US DOT at either of the fol­ sure action. SUPPLEMENTAL OF MARIA DEL CARMEN You are hereby summoned of this action, and direc­ lowing addresses or via the YOU MUST RESPOND BY SUMMONS WITH NOTICE CAMACHO A/K/A MARIA to answer the complaint in ting the public sale of the contact information above: SERVING A COPY OF THE CAMACHO A/K/A MARIA this action and to serve a Tax Parcel. RGRTA ANSWER ON THE AT­ STATE OF NEW YORK Dawn Sywulski, DBELO D. CAMACHO, UNITED SUPREME COURT copy of your answer, or if Timothy P. Lyster, Esq. STATES OF AMERICA BY TORNEY FOR THE PLAIN­ 1372 East Main Street TIFF (MORTGAGE COM­ COUNTY OF MONROE the complaint is not served WOODS OVIATT GILMAN Rochester, New York THE INTERNAL REVENUE Index No.: E2019001765 with this summons, to LLP SERVICE, NEW YORK PANY) AND FILING THE 14609 ANSWER WITH THE TLOA OF NY, LLC, serve a notice of appear­ Attorneys for Plaintiff [email protected] STATE DEPARTMENT OF Plaintiff, ance on the plaintiff’s at­ 1900 Bausch & Lomb TAXATION AND FINANCE, COURT. U.S. Dept. of This is an attempt to col­ v. torneys within thirty days Place Rochester, New York Transportation GINA “DOE” ANY UNKNOWN HEIRS, after the service of this 14604 Defendants. lect a debt and any infor­ Federal Transit DEVISEES, summons, exclusive of the 585.987.2800 To the above named De­ mation obtained will be Administration DISTRIBUTEES OR SUC­ day of service, and in case 11756798 06/21/19 fendants: used for that purpose. One Bowling Green, Room CESSORS IN INTEREST of your failure to appear or You are hereby summoned The foregoing summons is 429 served upon you by publi­ OF THE LATE SHIRLEY A. answer, judgment will be

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Signup Now: Call Now: w-systems.com/demo 1-866-777-2117 JUNE 28, 2019 ROCHESTER BUSINESS JOURNAL / RBJ.NET PAGE 31 U.S. releases new guidance on status of on-demand service providers he U.S. Department of Labor Wage A Weekly Listing of Upcoming and Hour Division (DOL) released Nonprofit and Community Events Tnew guidance in the form of an opinion letter on the hot-button issue of MONDAY, JULY 15 whether individuals who provide “on- Our Lady of Mercy School for Young Women is hosting the 20th An- demand” services for companies in the gig economy are independent contrac- nual Father Ed Zimmer Memorial Mercy Golf Tournament at Shadow LAW Lake Golf Club. Registration begins at 10:30 a.m. with lunch being served tors or employees under the federal Fair Jeremy Wolk at 11 a.m. Shotgun start at noon with a 5 p.m. dinner with prizes and Labor Standards Act (FLSA). This guid- awards. Register on-line at www.mercyhs.com/golf. Contact Kelly Conlan ance marks the first effort by the Trump at 585-288-7120 ext. 312 with any questions. Through the generosity of administration DOL to weigh in on this workers as independent contractors. The sponsors, golfers, and friends, the tourney has raised more than $550,000 issue. While the opinion is not legally workers were found to have significant over the last 19 years. When you partner and/or play with us in this event, binding, it should help companies con- flexibility to pursue external economic necting service providers with consumers you support the long-lasting impact of a quality, world-class education opportunities. The company did not im- through online platforms to defend the for future generations of Mercy Girls. See you on the links! pose any specific shifts, production quo- status of these service providers as inde- tas or hours. The workers were able to pendent contractors. choose if, when, how and for whom they MONDAY, JULY 22 The FLSA requires that employers com- provided services for their own profit and Join us at the prestigious Oak Hill Country Club this year to support ply with various wage and hour obliga- personal advantage. The workers could people with intellectual and developmental disabilities, people with tions to workers, such as the provision of provide services for competitors and did chronic illnesses, veterans, and seniors in our community at this year’s minimum wages and overtime pay. How- so routinely. The company did not inspect 32nd Annual Teeing Off for Abilities Golf Tournament. Your support ever, these obligations apply only to em- the workers’ services or rate their perfor- of this event enables CDS Life Transitions to provide high-quality sup- ployees, not independent contractors. As mance. The company did not require the ports and services to the people we assist. Proceeds will benefit com- the gig economy has quickly expanded in workers to undergo training. The workers munity living opportunities, residential improvements, Warrior Salute recent years, individual service providers were required to purchase all resources Veteran Services and other unfunded areas of need at CDS Life Transi- who contract with companies in this sec- needed for their services. tions. Contact Tom DeRoller, executive director of the CDS Wolf Founda- tor have filed an increasing number of While the company set default prices tion with any questions at 585-347-1205 or [email protected]. class action lawsuits claiming they were for the services, the workers could: (i) misclassified as independent contractors choose between different types of jobs and seeking recovery of unpaid wages and with different prices; (ii) negotiate the Sponsored by: penalties under the FLSA and state wage- prices of their jobs and (iii) take as many hour laws. or as few jobs as they wished. Finally, the On April 29, 2019, WHD Acting Ad- DOL found that the workers were not in- ministrator Keith Sonderling issued a tegrated into the company’s business be- 10-page letter opining that individuals cause the workers did not develop, main- If you are interested in listing your nonprofit fundraiser in the weekly Community Events Calendar and who provide services for an anonymous tain or operate the online platform. The Clearinghouse, call (585) 653-4018, [email protected] “virtual marketplace company” (VMC) DOL concluded that the company’s pri- were properly classified as independent mary purpose was to “provide a referral contractors under the FLSA. The DOL system,” and its “operations effectively ter- described a VMC as an “online and/or minate at the point of connecting service smartphone-based referral service that providers to consumers.” connects service providers to end-market The DOL’s opinion letter offers helpful consumers to provide a wide variety of guidance to gig economy companies in services, such as transportation, delivery, structuring their relationships with ser- shopping, moving, cleaning, plumbing, vice providers. The letter may also serve painting, and household services.” to assist companies in defending against To reach its conclusion that the VMC’s legal challenges to independent contrac- Heritage Christian Stables service providers were independent con- tor status. While this guidance is not June 8: Heritage Christian Stables’ Boots & Barrels event tractors, the DOL applied a well-estab- binding law, it is possible that will entertained 250 guests and raised $85,000 to support lished “economic realities” test. This rely upon DOL interpretations of the FL- therapeutic riding. multi-factor test focuses on the extent of a SA as persuasive authority. worker’s “economic dependence” on the Nonetheless, as a word of caution, company for whom he or she provides companies remain obligated to comply services. Specifically, the DOL considered with both the FLSA and the separate, of- six factors: (i) the nature and degree of the ten different, wage and hour laws of the company’s control; (ii) the “permanency” states in which they operate. In addition, of the parties’ relationship; (iii) the independent contractor status may be amount of the worker’s investment in fa- interpreted differently in varying con- cilities, equipment or helpers; (iv) the texts, such as Workers Compensation amount of skill, initiative, judgment or and Unemployment Insurance. Admin- foresight required for the worker’s servic- istrative agencies in New York, for exam- es; (v) the worker’s opportunity for profit ple, can be expected to apply these prin- or loss; and (vi) the extent of integration ciples more narrowly. Thus, prudent of the worker’s services into the compa- companies in the gig services sector ny’s business. The DOL emphasized that should consult with counsel to conduct a this test is fact-specific and a weighing of state-by-state analysis of the classifica- these factors is required to ultimately de- tions of individuals who provide services termine whether “the worker is ‘engaged using their online platforms. in business for himself or herself,’ or ‘is Jeremy J. Wolk is a partner in Nixon dependent upon the business to which he Peabody LLP’s Business & Finance de- or she renders service.’” partment. He developed this article with In the specific matter at issue, the DOL Seth Neulight, Christopher Higgins, and opined that all six factors weighed in fa- Todd Shinaman of the firm’s Labor and vor of the company’s classification of the Employment group. Visit us online at

Sara Seeman and Lisa Willis RBJ.net PAGE 32 ROCHESTER BUSINESS JOURNAL / RBJ.NET JUNE 28, 2019 Creating a zero-waste workplace and Financing of equipment has helping staff reach full potential various tax reform implications btaining the equipment your hen Wegmans announced it business needs to grow and stay would stop using plastic bags Ocompetitive remains an impera- Wbeginning March 1, 2020, the tive. While the 2017 tax overhaul was decision became one of the more vis- intended to position businesses for ible and controversial local examples growth and profitability, it could change CORPORATE of a company implementing sustain- GREAT how these acquisitions affect your busi- able practices in its daily operations. WORKPLACES ness. Leading-edge technology, timeli- FINANCE And it got me thinking about the dif- Lauren Dixon ness, and scalability all play important James Barger ferent ways we can make sustainabil- roles in an organization’s decision to ity part of our workplace culture—and So it certainly makes sense to maxi- acquire assets. However, there has never 100% expensing not just by finding ways to “reduce, been a single, best answer to the ques- mize the potential of the work we cre- For the better part of the last decade, reuse and recycle” physical items, but ate. tion of how to pay for equipment. resources of all kinds. While corporations have historically bonus depreciation has reigned supreme, And it goes deeper than that. What offering an additional 30% to 50% cost Today, most of our efforts to reduce about our most important resource: identified successful go-to strategies to waste at work focus on the obvious, take advantage of equipment-related tax recovery—in addition to standard Modi- our people? fied Accelerated Cost Recovery System like replacing plastic utensils and water Could we do more to help them legislation, the playing field has changed. bottles with metal silverware and From 100% expensing to the elimination (MACRS) depreciation—on new equip- achieve their full potential? Could their ment in the year it was placed in service. drinking glasses, and rethinking talents be used in additional or differ- of the corporate alternative minimum whether we need to make hard copies tax (AMT), the new rules require a fresh For equipment placed in service after ent ways—or do they have skills that September 27, 2017, and before January 1, of documents before printing them aren’t being used at all, but could be analysis. out. 2023, however, the tax reform bill eliminat- put to work in ways that increase both Equipment finance: An effective ed the bonus feature. Instead, those who in- But what about our work and our their job satisfaction and the bottom acquisition tool talent? Are there ways we can be better vest in qualified equipment during that time line, so we don’t waste an ounce of tal- can simply expense 100% of the equipment stewards of our creations and those ent? Tax reform hasn’t changed the tried- who create them? and-true benefits of leasing that have al- cost in the first year of ownership. In every organization, team mem- This unprecedented benefit is a huge A recent Poynter article about “zero- bers are many-faceted, multi-dimen- ways supported business growth. Equip- waste journalism” got me thinking. The ment financing continues to provide: windfall for businesses with sufficient tax- sional people with a variety of interests, able income to claim it. That said, the ben- article was not about being green, but it talents and strengths that evolve over • Enhanced cash flow, allowing you to applies similar principles to news con- avoid large out-of pocket costs and effec- efit of such a write-off has less impact in a time. Rather than just filling jobs that 21% corporate tax environment than in a tent; I think we can apply the concepts fit our business needs, we should also tively manage cash from operations in other industries like advertising and • Unparalleled flexibility and asset- 35% tax environment; therefore, more design jobs that fit—and evolve with— businesses might be unable to absorb all marketing. our talent. By that I mean, of course, management features, including options Poynter suggests journalism outlets to keep equipment in place for the long the depreciation benefits available to them. we need to make sure our team mem- As a result, even full taxpayers could now “take inventory of what you have or bers can do the specific job that needs haul or upgrade to the latest technology control” and then ask “how many jobs • Preservation of credit lines to sup- find that a tax lease allows them to mone- to be done, but we should stay open tize otherwise unused depreciation bene- each piece of work can do at your orga- and not limit them to a rigid job de- port day-to-day business operations nization—and ways those pieces of rather than long-term capital needs fits and, therefore, provides the lowest af- scription. ter-tax cost to acquire equipment. work can be adapted, reused or re- We should take advantage of each Continued tax savings mixed into new content, events, con- Note that the temporary increase in team member’s experiences, expertise, expensing allowance now also applies to sumer insights or platforms.” talent and passion by keeping responsi- Most equipment offers depreciation In the news industry, zero-waste benefits. Historically, the most common pre-owned equipment purchases. Addi- bilities somewhat fluid and flexible, -al tionally, the 100% expensing benefit will journalism is about “extending the life lowing people to expand their roles equipment financing options—loans, of information by presenting it in fresh non-tax leases, and tax leases—allowed begin to phase out in 2023, by offering and explore internal mobility. Because an 80% bonus (in addition to regular ways.” when we recognize and encourage the equipment owner to deduct equip- In the social media and content mar- ment depreciation expenses from taxable MACRS deductions), which will then be each person’s internal motivations and lowered by 20% each tax year thereafter. keting space, we call it “atomizing” or passions, we are in a better position to income, which significantly lowered their “syndicating” content: versioning, tax liability. The Tax Cut and Jobs Act Thus an 80% bonus applies in 2023, 60% be innovative, productive, zero-waste in 2024, and so on. sharing and distributing elements of organizations. (TCJA) doesn’t eliminate this benefit. articles, white papers, blogs, infograph- We also create a happier workplace However, selecting the option that op- Interest expense deduction ics, listicles, posts, e-books and more in culture. Gallup studies show that team timizes your business’s tax strategy is different forms in different media plat- key. Traditional thinking went some- The TCJA now places limits on deduc- members who feel they use their tions related to interest accruals and pay- forms and direct marketing tactics. strengths at work every day are six thing like this: Full corporate tax payers In integrated marketing, it works in benefited most by retaining equipment ments made on debt in a given tax year. times more engaged, 8% more produc- Unfortunately, this could negatively af- a similar way, generating a wide variety tive and 15% less likely to leave the tax ownership in order to take deprecia- of communications tactics and achiev- tion directly. Loans and non-tax leases fect heavy borrowers and those investing company. in business growth and expansion activi- ing numerous strategic goals from a So what does that look like? Well, worked best for these businesses. Busi- single advertising, promotional or pub- nesses that weren’t full tax payers com- ties. Equipment leasing could help to off- one of our creative directors started her set the pain, however, because rental lic relations effort. career as an account executive at ad monly found more benefit from shifting Here’s an example: A company the equipment’s tax ownership to a third- payments arising from a lease are not in- agency. While she was skilled in the cluded in this calculation. launches a contest for recipes that use role and enjoyed its responsibilities, ev- party financing source in return for a its products. They promote the contest ery now and then she had opportunity lower financing rate. In this scenario, tax Net operating loss carryforwards in-store and on social media, driving to join a brainstorming session or do leases often worked best. people to their website to participate, Net operating loss (NOL) treatment some writing, and discovered she had a Historic changes with major has changed as well. NOLs generated in which builds a database of customer passion and talent for creative concept- impact contact information to use for future 2018 or later can no longer be carried ing and copywriting. Her supervisors back (with certain natural disaster ex- promotional efforts. The contest itself were open and encouraging, giving her The centerpiece of the TCJA—a reduc- generates content—recipes, photos and tion in the maximum corporate tax rate ceptions), but can now be carried for- additional and regular opportunities, ward indefinitely. In the past, tax leasing testimonials—that the company repur- and eventually she became a junior from 35% to 21%—dramatically reduced poses in a recipe section on its website, tax liability for many businesses. Addi- was especially beneficial for organiza- copywriter. She benefited from the joy tions with expiring NOL credits, to en- in emails to customers, and in social and excitement of developing her pre- tionally, the range and size of available and digital media posts and ads, public corporate tax deductions has expanded. sure they could fully optimize both de- viously untapped talent and the com- preciation and NOLs. and media relations, even an e-book. pany benefited from her extraordinary The combination of these two changes Voila! The company builds brand begs an important question for most The time sensitivity of NOL use is like- skills, which were “wasted” no longer. ly to moderate in the future, allowing awareness, along with a database, while It was because she worked in an businesses: How many deductions can engaging customers, building loyalty realistically be absorbed going forward? businesses to consider a wider set of agency with a culture of flexibility that equipment acquisition options. and ultimately driving sales. One con- she was able to explore new interests Determining the tax deductions and test, a long shelf life of benefits. and discover untapped talents. credits that will best benefit your busi- Investment tax credit (ITC) But in terms of sustainability, how Similarly, at Warby Parker, the chief ness will be time well spent. Together, does that help? Well, if you look at our your financial advisor and equipment fi- Particularly in the area of clean energy technology officer made a point of reg- investments, the ITC has offered many resources, many of them are finite, or ularly asking his stellar assistant what nance provider can help you determine at least limited. Like time, equipment, the right equipment acquisition strategy staff, budgets and audience attention. Continued on page 35 for your business in 2019 and beyond. Continued on page 39 JUNE 28, 2019 ROCHESTER BUSINESS JOURNAL / RBJ.NET PAGE 33 A mobile strategy is a must ‘Moon-related’ sports tales recalled for advertisers in age of digital involving and a tee shot report was recently released by hile researching a magazine eMarketer that analyzed how U.S. feature I was writing about A consumers spend time with vari- Wwhat a seminal year 1969 was ous types of media. The average time for baseball and America, I stumbled spent with almost every type of media across a story that was not merely out was down from last year. The average DIGITAL of the park, but out of this world. A true American adult is spending less time moon shot, if you will. watching television, listening to the MARKETING After watching future Hall of Fame ON SPORTS radio and reading magazines. The only Karl Heberger pitcher Gaylord Perry smack several bat- Scott Pitoniak media channel they are spending more ting practice home runs before a 1964 time with is mobile. Of course, if you’ve amount of money you’re willing to game, an impressed baseball scribe turned field with height and authority. The new ever observed people eating in a restau- donate, I mean invest. to San Francisco Giants manager Alvin approach enabled him to smack 19 home rant, this should come as no surprise. • There are ad formats that work well Dark and told him he wouldn’t be sur- runs, many of them on towering fly balls I’m amazed when I see people having for building your brand (YouTube prised if Perry’s power surge carried over that soared over the screen in left. Those a conversation and actually making eye and Instagram) as well as driving into a game. Dark thought the reporter had homers became known in L.A. and base- contact. direct response (Google Search and lost his marbles. “Mark my words,’’ Dark ball lore as “Moon shots.” eMarketer estimates that U.S. adults Maps). scoffed, while assessing the hitting skills of The truest moon shots, though, were spend three hours and 43 minutes on Of course, all of this power concen- the pitcher with the .131 career batting av- launched by astronaut Alan Shepard, with mobile devices each day. According to trated in the hands of two companies is erage. “A man will land on the moon be- golf balls being subbed for . And research from Deloitte in 2018, the av- dangerous. The federal government is fore Gaylord Perry hits a home run.” they occurred on that big sand bunker in erage smartphone owner checks their posturing that they are finally going to Fast forward to July 20, 1969. Perry the sky a quarter-million miles away. In phone 47 times per day. Wait, that take action. Advertisers should be wary was preparing to start a home game 1971, 10 years after becoming the first doesn’t seem right. The research also as well. against the rival Los Angeles Dodgers at American in outer space, Shepard became found that 18- to 24-year-olds check First off, these systems are complex. Candlestick Park. Roughly 240,000 miles the fifth man to walk on the moon, bounc- their phones 86 times per day. OK, now But that doesn’t stop Facebook and from San Francisco, something truly as- ing around on the lunar surface for a good that makes more sense. Google from constantly encouraging tounding was occurring simultaneously nine hours as part of the Apollo 14 mis- It’s no wonder that advertisers are small businesses to set up campaigns. as astronauts Neil Armstrong and Buzz sion. Most of that time was spent on space shifting their media spend to target On Facebook, they send messages Aldrin became the first men to land on exploration, gathering rocks and taking consumers’ smartphones. It’s estimated within the platform that encourage the moon. After receiving the momen- photographs for scientific research. But that in 2020 advertising spend on mo- businesses to “boost” their posts (put tous news, the public address announcer Shepard also made time for a brief recre- bile devices will surpass the spend on advertising dollars behind them). at the ballpark known as The Stick asked ational break when he pulled out two golf all traditional media combined. This is Google sends out $25 credits to busi- the crowd to stand and give a moment of balls and a club head he had hidden in his an incredible shift. For decades, adver- nesses encouraging them to “get start- silent thanks to the crew of Apollo 11. spacesuit. tisers invested more dollars in televi- ed.” The problem is, if you don’t know About 30 minutes later, in the bottom of Several weeks before his launch, Shepa- sion advertising than any other medi- what you’re doing, it’s very easy to the third inning, the weak-hitting Perry rd asked his local golf pro to design a spe- um. Next year, it’s estimated that TV waste money in these systems. Ads are smacked his first major league homer. cial 6-iron club head that could be easily will take just 23.5% of the total media sold in real-time bidding (RTB) envi- One giant leap for mankind–and for attached to the shaft of the rock collecting spend in the United States. If you were ronments instead of at standard rate Gaylord Perry. And one just-in-the- device he’d be using on the moon. NASA wondering why every network now has card costs. If you aren’t familiar with nick-of-time, on-target prediction by Al- officials did not have a sense of humor -af their own digital streaming service, how to achieve high quality scores with vin Dark. ter the ill-fated Apollo 13 mission and that’s the reason. your ads, the systems charge you a pre- Speaking of “moon shots,” there’s a probably would have put the kibosh on Advertisers in 2019 need to have a mium. No wonder they encourage peo- Rochester connection with a capital M. Shepard’s plan had they known. So, the mobile-first strategy. The good news is, ple with no training to run ads. Wally Moon, a sweet-swinging, slick-field- famed astronaut kept it all a secret. there are two companies that own the More importantly, because two com- ing outfielder from Arkansas, enjoyed a Just before turning the moon into a mobile experience, and both offer ad- panies control advertisers’ ability to productive season with the Rochester Red driving range, Shepard stepped in front vertising solutions. The bad news is, reach consumers on their mobile de- Wings in 1953, ripping 24 doubles, eight of a live television camera being manned there are only two companies that own vices, we all have to play by their rules. triples and 12 homers while batting .307. by fellow astronaut Edgar Mitchell and the mobile experience and control the They are constantly creating new ad- Moon would make his major league debut told the audience: “In my left hand I have mobile advertising marketplace. vertising products and changing how with the St. Louis Cardinals the following a little white pellet familiar to millions of Facebook and (Google parent com- we set-up, target and manage advertis- season, homering in his first big-league at- Americans. I’m going to try a little sand pany) Alphabet own seven of the ing campaigns. With every new scan- bat, tying a record that can be equaled but trap shot.” Restricted by his bulky space- most used mobile apps. Facebook dal, targeting parameters within Face- never broken. Moon went on to earn Na- suit, Shepard whiffed on his first attempt, owns Instagram, FB Messenger and book Business Manager disappear only tional League Rookie-of-the-Year honors, then shanked his second try. Not to wor- Facebook. Google owns YouTube, to return with a different naming con- beating out future Hall-of-Famers Hank ry. He had brought a second ball with Google Search, Google Maps and vention down the road. Google is Aaron and Ernie Banks in the balloting. him, and this time he left nothing for Gmail. According to a recent survey changing their search engine results Before the 1959 season, Moon was chance, smoothing his lie before taking conducted by comScore, each of page to include information that peo- traded to the Dodgers, and he wasn’t a another hack. He wound up making sol- these apps is in the top 10 that mil- ple can access without clicking any happy camper. With Dodger Stadium id contact and jokingly announced that lennials say they can’t live without. links. This has given rise to a large per- still under construction, the team was his shot had traveled “miles and miles,” One could argue that this is not nec- centage of zero-click searches. This scheduled to play its home games in the when, in reality, it probably flew about essarily a good thing for consumers, phenomenon is detrimental to compa- Los Angeles Coliseum, where a baseball 300 yards before plopping down in moon but for advertisers this provides some nies hoping to derive site traffic from diamond was laid out onto a football dust. Shepard joked that his drives were specific advantages. search engine marketing. gridiron. This resulted in some bizarre part of a scientific experiment that at- • Two advertising platforms can be Advertising on mobile devices can dimensions, with the right field seats 440 tempted to prove golf balls would travel used to place ads across all seven be extremely effective. It has the poten- feet from home plate and the left field much farther on the moon than on earth of these apps, Facebook Business tial to reach a large audience through a seats a scant 251 feet away. To make because of lower levels of gravity. Manager and Google Ads. Once channel where they spend hours each home runs to left a little more challeng- He didn’t bother retrieving the balls, you’ve learned the systems, you day, plus it’s a highly personal and inti- ing, a 42-foot-high screen was erected. but he did bring his specially designed can run and manage highly tar- mate environment. In my experience, The ballpark clearly favored right- club head back to earth. The artifact is geted ads with various ad formats mobile users engage with ads on their handed hitters and penalized left-handed displayed in the USGA Museum in New reaching a wide variety of con- smartphones at a high rate. I guess pull hitters like Moon. That off-season, he Jersey, a reminder of arguably the three sumers. Warning, though: It does sometimes it’s more interesting than conferred with his former Cardinals most famous shots in golf history. take some expertise and experi- looking up at the person sitting across teammate Stan Musial, who suggested Best-selling author and nationally hon- ence (more on that later). from you. Moon alter his stance and swing to take ored Rochester Business Journal sports • Advertisers can run ads with vir- Karl Heberger is chief strategy officer advantage of the short dimensions in left. columnist Scott Pitoniak will give a talk tually any budget. If you have a at Mason Digital, a full-service digital Moon took Stan the Man’s advice to heart, and do a book signing at the National credit card, both Google and Face- marketing firm. He can be reached at and perfected an inside-out swing that Baseball Hall of Fame in Cooperstown, book will happily accept any [email protected]. enabled him to hit the ball to the opposite Wednesday, July 3, at 1 p.m. Visit us online at RBJ.net PAGE 34 ROCHESTER BUSINESS JOURNAL / RBJ.NET JUNE 28, 2019

SECURITY RISK ADVISORS That kind of employment oppor- opportunities in Rochester that are nies up to 6.85 percent of wages per Continued from page 1 tunity attracted the attention of the growing, really across the spectrum,” net new job in tax credits for up to 10 city of Rochester, Monroe County and Hurlbutt said. “Software, engineer- years, and have been liberally offered to $900,000 in tax credits through the Greater Rochester Enterprise, all of ing, gaming as well as data science, to companies in the Rochester area. Excelsior jobs program. whom are assisting with the SRA proj- cybersecurity. It’s reminding people Rochester Precision Optics received For director Mike Pinch, the choice ect. across Upstate New York that Roch- up to $2 million in Excelsior credits to move to Rochester was an easy one, “Information technology and soft- ester has really seen a lot of growth in late last year for its 20,000-square-foot based on the talent pool available at ware companies are really driven by those sectors and letting people know expansion and plans to bring up to the University of Rochester and the talent,” said Matt Hurlbutt, presi- about it.” 200 new jobs; Monro received one in Rochester Institute of Technology. dent and CEO of Greater Rochester Jobs in those sectors are not just March for its Holleder Parkway head- “One of the things we realized is Enterprise. “It’s a matter of helping growing in numbers, but are well- quarters expansion, slated to add 26 that, being a consulting company, one them connect the dots on space, ac- paying. According to the Bureau of jobs; and even Brooklyn-based brew- of our most important assets are the cess excellent colleges and universities Labor Statistics, Rochester employed ery Other Half received $400,000 in people we hire; that’s what we sell, and find that talent pool they need to about 2,680 software application de- performance-based credits last July we sell their brilliance,” Pinch said. grow.” velopers, as of May 2018, up 8 percent for its second location in East Bloom- “A large percentage of our employees As a whole, SRA employs about 150, from the previous year. Those workers field. back at our office in Philadelphia had with six so far in Rochester and three had a mean wage of $43.12 per hour, Those credits are meant to serve as some background in Rochester, usu- more coming on board in the next or about $89,700 per year. Systems investments into jobs in the Rochester ally RIT or U of R.” month. Pinch said SRA is entering into software developers, up 6.5 percent area. Pinch himself has a long history in a major growth cycle over the next few with an employee base of 2,270, made “Security Risk Advisors has rec- Rochester. He received his MBA from years. SRA originally functioned as a even more, at a mean wage of $46.70 or ognized the Finger Lakes region as a RIT in 2012, served as an adjunct virtual office up until 2017 when the $97,140 annually. growing high-tech hub for the cyber- faculty member for about eight years company opened their 9,000-square- In total, the computer and math- security industry, with a highly skilled and served as the chief information foot Philadelphia headquarters. ematical occupations sector employed talent pool that is drawing cutting- security officer for both the Univer- “The plan is to grow pretty aggres- 18,160, a 3.5 percent increase, and edge companies to Rochester to create sity of Rochester Medical Center and sively,” Pinch said. “We’ve grown by had a mean wage of $36.63 per hour, 21st century jobs,” said Empire State the University of Rochester as whole. about 50 percent as a company in the $76,200 per year. Development president and commis- From that history, Pinch sees a real past 12 months. We’ve added 50 peo- “One thing about Rochester that sioner Howard Zemsky. opportunity to funnel a unique educa- ple in the last year, and we’re probably Rochesterians understand that per- As for Pinch, being based here is an tional foundation for SRA. going to continue to grow at that rate.” haps folks outside of the region don’t exciting step in building a strong tech “One of the main opportunities we SRA is joining a strong IT base in is that it’s very easy to connect here,” community in the heart of Rochester. see is that we can offer a very competi- Rochester. For example, CloudCheckr, Hurlbutt said. “We’ve found in a num- “We’re having a good time,” Pinch tive and desirable workplace for these based in Village Gate, has added 100 ber of industry sectors companies that said. “We love it here in Rochester, I individuals and allow them to stay in employees since 2017, following a $50 located here that perhaps came from think we’ve had a couple folks from Rochester,” Pinch said. “Quite differ- million investment from Level Equity. even larger markets. It’s our ability to Philadelphia come up and see the of- ent from a lot of our competition in lo- By the end of 2019, the company plans help above and beyond the initial as- fice, the community and the home cal and other cybersecurity resources to double its 150 employee count. sessment of what they think they can prices and things like that and start to is we predominantly focus on the For- Meanwhile, Datto is on track to em- do here and watch them grow.” get a little interested in moving north tune 1000—we have some of the very ploy 400 at its 75,000-square-foot, five The tax incentives certainly play a as well, so maybe we’ll even get some largest companies in the world. While story office space at The Metropolitan. major role in getting outside compa- migrants.” we do work with a lot of local organi- “The idea is of people returning to nies to set up shop in Rochester. The [email protected]/585 zations, our scope is global.” Rochester to take advantage of the Excelsior Jobs Program offers compa- 775-9692

SAVE THE DATE: September 26 Agenda 11:30 a.m. Registration, Exhibits, & Networking Noon – 1:00 p.m. Lunch and Keynote Speaker 1:30 – 4:00p.m. Leadership Sessions, Networking & Coffee Break The fifth annual summit will convene Rochester’s most influential 4:00 – 5:30 p.m. Exhibits, Cocktails, leaders for career development, networking, and more. Both seasoned Hors d’oeuvres & Conversation and emerging women leaders will come together for an afternoon of 4:15 – 4:45 p.m. Speed Mentoring learning and conversation.

PRESENTED BY: DIAMOND SPONSOR: Reserve your ticket today! rbj.net/events/womens-leadership-summit This event will sell out. JUNE 28, 2019 ROCHESTER BUSINESS JOURNAL / RBJ.NET PAGE 35

PASSERO port by Passero is no surprise. The Continued from page 1 firm has worked on runways, terminal aprons and structures at airports across I did,’” Caruso said. “It’s increasingly Florida and New York as well as Cincin- exciting to apply today’s technology to nati and Dayton, Ohio. Besides down- what we do. We’re using kids right out of town Rochester, Passero has offices in that engineering engine that is (Roches- St. Augustine, Fla., Dayton, Cincinnati, ter Institute of Technology) to create for Albany and Fort Wayne, Ind. us. Our new, young employees lead us to Municipal engineering and architecture new technology and then new business.” is another specialty. Passero’s work on the Some might say the younger employ- Henrietta Recreation Center was named ees are playing with toys. If, of course, the Project of the Year by the Genesee Val- you consider a $25,000 drone to be a toy. ley chapter of the American Public Works Passero’s engineers are using the so- Association. The firm also worked on the phisticated drones to perform inspec- library in Henrietta, as well as libraries in Photo courtesy of Passero Associates tions on nooks and crannies of build- Irondequoit, Chili and Livonia. ings that are difficult, if not nearly Passero Associates was honored with several awards for the design of the Gateway Canopy at Greater Rochester International Airport. “We’re extremely blessed to have that impossible, to reach by lift, scaffold or level of municipal success,” Caruso other traditional apparatus. The drone said, “and that kind of springboards us takes pictures from every necessary mer Josh Lofton Alternative Education tion from the Rochester chapter of the Center at West Main St. American Institute of Architects, the into doing these world-class projects. angle, then engineers determine if or “We’re a humble group of people who what work is necessary. But while innovation creates new av- Platinum Award from the American enues for growth, Passero is still well Council of Engineering Companies started on Lake Avenue. But then you’re And where do Passero’s drone pilots doing a project like the airport canopy; learn how to fly in tight spaces? In the known for the expertise and brilliance New York, and was named Project of of the professionals on staff. The Gate- the Year by New York chapter of the you’re in the NFL and you realize it.” underground garage below the compa- [email protected]/ ny offices, which are located in the for- way Canopy at the Greater Rochester American Public Works Association. International Airport received a Cita- Then again, quality work at an air- (585) 653-4020

CLOVERWOOD teaching kitchen as part of a high-end cluded there would be a need for more cia Fornataro, senior associate and se- Continued from page 1 restaurant. Thereupscale senior independent living com- nior project manager for SWBR. also will be an em- munities, and after a secondary study Preliminary plans call for a start to community,” Glen Cooper, president phasis on activities confirmed the results, Cooper said. The construction in the summer of 2020, and CEO of Friendly Senior Living, said. as well as access study projected Monroe County will with completion early in 2022, Tre- “This new community will be about be- to the amenities at see a 30 percent increase in households panier said. Commitments are needed ing able to enjoy those things you love.” Cloverwood. age 75 and up over the next decade. on the vast majority of units before Terraces at Cloverwood is the lat- “Our residents are SWBR has created the design for the construction can begin, Cooper said. est venture for Friendly Senior Living, big lifelong learn- building. The units will range in size A series of informational meetings the not-for-profit entity that currently ers,” Cooper said. from 1,030 square feet to 1,560 square will be conducted in late July and early operates five senior housing and care Cooper “It’s about music, it’s feet, with the potential to combine some August. For more information, visit facilities. Terraces will join a 45-acre about art. The resi- units to make a larger 2,060-square- terracesatcloverwood.org or call (585) neighborhood that already includes dents will be able to offload some of the foot home. There will be a variety of 789-4600. Cloverwood, an active living commu- things they don’t enjoy while downsizing.” customization options available to fit [email protected]/ nity featuring patio homes and apart- They can do this without altering resident preferences, according to Leti- (585) 653-4020 ment homes, and Glenmere at Clover- how they live. wood, which offers assisted living and “They may not want to live in such a memory care apartments. large house anymore but they may want CENTRAL LIBRARY OF ROCHESTER & MONROE COUNTY “It is going to improve the aesthet- to continue to keep an active lifestyle,” ics of the corner and also provide some said Andy Trepanier, executive director additional senior housing in our com- at Cloverwood. munity, which is a priority for our town Friendly Senior Living doesn’t leap government,” said Bill Smith, supervi- into development projects. Expansion sor of the town of Pittsford. “We need plans are methodical. Cloverwood this type of development so our resi- opened in 2004, with Glenmere at Clo- dents can stay here.” verwood finished a year later. The new apartment community will “We are not-for-profit, so by nature include a rooftop terrace, an outdoor fire- we are conservative,” Cooper said. place in the courtyard, an underground The new project was given the go- parking garage and a demonstration/ ahead only after a feasibility study con-

DIXON publicity. Or a gregarious customer ser- Continued from page 32 vice rep with great local connections, networking and sleuthing skills who she wanted to do with her career. She might be able to help find new business was a terrific problem-solver with a puz- opportunities. Or a performer or artist zle-busting, analytical mind, so one day who can help liven up your presenta- the CTO asked her if she’d like to help fix tions. some bugs in an app he was working on. You get the idea: Look for ways to put Turns out, she did a brilliant job figuring team members’ multiple talents to use. out and fixing the problem, getting the It’s a win/win: Your team members ben- app to work. In the process, she devel- efit from personal and professional ca- oped a passion and sense of pride and reer growth and satisfaction; increased accomplishment. Recognizing this, the challenge, engagement and motivation; a CTO helped create a path for her to be- public platform for their talents; and an come a software engineer. increased sense of self-worth from con- The point is to create an environment tributing in numerous meaningful ways. where team members have the freedom And your business benefits from addi- and opportunity to explore new interests tional and enhanced resources, less and are encouraged to do so. You might downtime during slower seasons, and also look at their side gigs. There are hid- empowered, excited, satisfied team den gems in every workforce, people members who are more likely to be loyal, with skill sets and talents that go beyond productive and innovative in the work- the typical workplace. People who have place. passions they’d love to pursue and pas- Zero waste. sions that could benefit your business. Lauren Dixon is CEO of Dixon Schwabl Don’t let them go to waste! Inc., a marketing communications firm, You might have an engineer who could which has been honored as a best place to double as a photographer for your inter- work. nal communications and outward-facing PAGE 36 ROCHESTER BUSINESS JOURNAL / RBJ.NET JUNE 28, 2019

LEADERSHIP nity colleges.” male presidential rate of 27.3 percent success,” Macpherson said. Continued from page 1 Being on the leading edge of a na- while public institutions were at almost Battles added demographic shifts are tional trend may not be the first thing 33 percent and community colleges hit playing a role, too. Kress, president of MCC since 2009; Mangelsdorf, Jacobsen and Sims deal 36 percent, according to the June 20 “Part of that increase is no doubt at- Deana L. Porterfield, president of Rob- with Monday morning. Besides famil- edition of Inside Higher Ed. tributable to greater numbers of women erts Wesleyan Col- iarizing themselves with the lay of the The article also reported that public in the higher education pipeline,” she lege since 2014; land, the location of the presidential re- colleges and universities are about twice said. “As more women enter academia, Heidi Macpherson, stroom, and the names of their staff, all as likely to hire minority presidents as those qualified for the role of president president of SUNY three will be in some uncharted terri- are private ones. Perhaps surprisingly, also increases.” Brockport since tory; none have been presidents before. while many African American ad- Indeed, “women make up the major- 2015; and Denise That’s not unusual for top academic ministrators are trained at historically ity of students pursuing undergraduate Battles, president administrators in the Rochester area, black colleges and universities, the per- degrees in the U.S., and the same is true of SUNY Geneseo regardless of gender. Candidates for centage of those institutions that have in our region. Yet, only about a third of since 2015. Kress these jobs often have their first presi- black presidents is declining. college presidencies are held by women, The first three dential-level job at colleges and univer- But with seven out of 12 – 58.33 per- so it is powerful and empowering that were breakers of sities here before either moving on or cent – of Rochester area colleges now women studying in the Rochester area glass ceilings at retiring. having women at the helm, Rochester can look to the leadership of their col- their institutions. Those who’ve gained experience on is certainly ahead of the curve. lege or university and see themselves,” Battles is the sec- the job locally suggested the three be “It is extremely exciting to think that Kress said. “In turn, the women lead- ond permanent fe- true to themselves. the Rochester area is leading the way ing these institutions will undoubtedly male president at “Be yourself; your authentic voice across the country in female presidents reflect back on the challenges they ex- Geneseo. (A female and vision of leadership was central to of higher education institutions,” Por- perienced in reaching these positions interim president your selection as president,” Kress said. terfield said. “It is fitting that in the and work to remove them for the next immediately pre- Porterfield “Lead from your strengths,” offered birthplace of women’s rights that we generation of leaders.” ceded her.) Porterfield. would be a model for women leaders.” Last week, as outgoing UR President The three new Another common suggestion was to Several of the current presidents said Richard Feldman bid farewell to many presidents report- start off by learning the institution and the wave of female presidents can only of his colleagues, he took pains to note ing to duty Mon- its culture. inspire other women to do the same. “If that he has faith that Mangelsdorf will day are: “It is important to value what was she can see it, she can be it,” Macpher- be a great president and said she was • Sarah Man- done before and also create new stra- son said, echoing the motto of the Gee- hired because she was the best candi- gelsdorf, who is tegic pathways for the institution us- na Davis Institution on Gender in Me- date. coming to UR from ing your gifts and abilities,” Porterfield dia. “I like to think that motto works But two local female presidents said the University of said. for higher education, too.” woman also bring unique gifts and Wisconsin at Mad- Macpherson Kress added, “Honor the past while Women now in presidential seats owe challenges to the presidential suite, too. ison, where she had preparing for the future: As you learn a debt of gratitude to their female fore- “Research shows that women lead been provost and more about the history and culture of bears, Kress said. “Their success in the using different gifts and skills in build- vice chancellor for the extraordinary institution you lead, face of great odds opened the door for ing teams, creating vision and mov- academic affairs. you will learn how your unique experi- us. We need to do the same.” ing communities forward,” Porterfield • Joyce P. Ja- ences will help it advance and thrive in Macpherson said concerted efforts to said. They create “robust community cobsen, who has the years ahead.” mentor women, along with the Ameri- engagement and communication,” she already introduced Macpherson also stressed transpar- can Council on Education’s “Moving said. herself at Hobart ency. the Needle” campaign, have helped And they disproportionately face and William Smith “A successful presidency is about move the percentages in the direction family responsibilities that conflict Colleges through Battles communications, transparency and of parity, even though they haven’t with career progression, Battles noted. podcast interviews, clarity,” she said. “People don’t have reach the goal yet. Moving the Needle “Data show that women presidents comes from Wes- to agree with all of your decisions, but has set a goal of parity by 2030. are twice as likely as men to have al- leyan University, if they understand why you’ve made “Women in positions of influence tered their career progression to care where she served as them, they will accept them. It’s impor- can and should help with this; we rec- for others. Those life choices can influ- provost and senior tant to establish early on how you work ognize the barriers that women might ence a person’s desire or opportunities vice president for with others, and how you want others face (both internally and externally,) to pursue, assume or continue a presi- academic affairs. to work with you.’ since we faced them ourselves. And we dency,” Battles said. • Angela D. Macpherson also brought up the can purposefully offer women oppor- [email protected]/ Sims will lead Col- invisibility that women – even at the tunities to demonstrate their ability to (585) 363-7275 gate Rochester Mangelsdorf presidential level – sometimes experi- Crozier Divinity ence. School in its new “Don’t sweat the small stuff,” she location on North said. “There will be times when you Goodman Street. enter a room and people won’t realize She was dean and you are the president. They may even Other women have vice president of address someone else standing next to institutional ad- you. How you handle those moments vancement at Saint will be remembered.” served at area colleges Paul School of The- Kress, the most experienced female It should be noted that the MCC, decades later was led by Katherine ology in Leawood, college president in the area, also sug- Roberts, Brockport and Geneseo Keough from 1996 until her death Jacobsen Kan., and Oklaho- gested the newbies reach out to their presidents are not the only female in 2006. ma City, Okla. Sims colleagues. “The depth and diversity of presidents who have served in the And Finger Lakes Community has the distinction leadership within the Rochester region Rochester area. Nazareth College, College was the first community of being the first is powerful, and your new community founded by the Sisters of St. Joseph college in the area to hire a female African-American stands ready to support your success.” as a college for women, has had six president: Barbara Risser, who woman to head a According to a study by the Ameri- female presidents, starting with served from 2007 to 2016. local college, as can Council on Education, though the Mother Sylvester Tindell in 1924. The first woman to be president at noted by Rochester percentage of female presidents across Three of the last four presidents Geneseo was Carol C. Harter, who City Mayor Lovely the country is growing, the rate was at Nazareth have been men and all served from 1989 to 1995, when she Warren when Sims’ slower between 2001 and 2016 than it of them came after that school went left to become president at Univer- Sims appointment was was in the previous 14 years. And upon coeducational in 1971. President sity of Nevada, Los Vegas. There she announced. closer examination of the 2016 statis- Daan Braveman plans to step down became that institution’s longest- “The fact that these three campuses tics, when 30.1 percent of colleges and in 2020, so it’s possible Nazareth serving president. represent vastly different institutional universities had female presidents, the could return to female leadership Of 12 local schools, only Roch- types – a research university, theologi- study found that women are more likely then. ester Institute of Technology and cal institution and liberal arts college to be presidents at community colleges St. John Fisher, which started as a Genesee Community College have – is particularly noteworthy,” Battles and limited-scope institutions than college for men, also went co-ed in never had a female president. said. “For example, national data show universities with greater resources, as the early 1970s and more than two —Diana Louise Carter that women are far less likely to lead Battles pointed out. research universities than, say commu- Private nonprofit colleges had a fe- Visit us online at RBJ.net JUNE 28, 2019 ROCHESTER BUSINESS JOURNAL / RBJ.NET PAGE 37 CALL FOR NOMINATIONS!

We’re marking 25 years of celebrating Rochester’s up and coming leaders — 1,000 inspirational professionals!

Nominate a business professional under the age of 40 who is leading the way professionally, in the community and through their commitment to innovation and change. Make them a part of the 25th Anniversary Celebration. To complete the online nomination form, visit: rbj.net/events/forty-under-40 Nomination deadline: July 26 • Application deadline: August 9 *Applications are to be completed by the nominee after the nomination is submitted and are required for consideration.

MARK YOUR CALENDARS! SAVE THE DATES: Forty Under 40 VIP Reception: October 22, 2019 • Genesee Valley Club • 5 - 7 p.m. (for past alum, current honorees and sponsors) 2019 Forty Under 40 Awards: November 12, 2019 • Rochester Riverside Convention Center • 11:15 a.m. – 2 p.m.

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For more information on the event or sponsorship opportunities, contact [email protected]. PAGE 38 JUNE 28, 2019 ROCHESTER BUSINESS JOURNAL Corporate boards are supposed to oversee companies but often turn a blind eye By SIRI TERJESEN

lot of giant companies are getting into big trouble these days. A When Boeing 737 Max aircraft crashed in In- donesia and Ethiopia, killing a total of 346 people in October 2018 and March 2019, the disasters raised se- rious questions about the safety of the aviation leader’s anti-stall system. When some 5,000 Wells Fargo employees fraudulent- ly opened over 1 million bank and credit card accounts, it had to pay billions in penalties and fines. Then there’s Tesla founder Elon Musk, who tweeted about having “funding secured” to take the publicly traded electric automaker and solar energy company private in August 2018. The Securities and Exchange Commission a month later fined Musk and Tesla $20 million each for making misleading statements that could manipulate the stock market. In each case, I wondered: Why didn’t anyone on their boards intervene before it was too late? I’ve researched corporate boards for more than 15 years. Seeing these problems reminded me that boards decisions that promote the company’s long-term suc- tweet and other bizarre behavior, such as indicating he of directors often fail to act in time to protect brands, cess, such as budgeting and personnel management. was drinking whiskey and getting high during a pod- prevent harm to the public and safeguard investors. Boards are also supposed to set the appropriate tone cast and telling investors and analysts that their “boring, What’s more, there are few if any consequences for their and cultivate a corporate culture. bonehead questions are not cool” during an conference inaction, especially for independent directors who don’t The average U.S. corporate board has nine members, call. hold executive positions in the firms. but board sizes range from three to more than 30. Di- When the SEC fined Musk and Tesla, it also ordered rectors are, at least technically, elected by shareholders him to stop chairing the board for at least three years. What boards do and have what’s known as a fiduciary duty to act on be- Robyn Ault, an independent member of the board of di- Boeing, Wells Fargo and Tesla are all publicly traded half of anyone who owns the company’s stock. rectors with significant experience in the auto and tech- corporations — meaning that they have sold shares to They are supposed to ensure that operations run nology industries, replaced Musk as chair. But Tesla also the public. That means they are legally bound to follow smoothly, profitably and with- added two new directors who are Musk’s close friends. rules established by the New York Stock Exchange or out any wrongdoing. Directors That hardly offers assurance that the board is going to NASDAQ. are supposed to be selected be- become independent enough to sniff out problems and In addition, they must have a board of directors cause they can help the business, demand action at a time when the company faces a ris- whose members must follow their own bylaws for but it’s often a question of who ing number of safety concerns for drivers and workers board structure, operations and ethics as they exercise they know. In practice, directors alike. their managerial and strategic responsibilities. were traditionally very closely The Federal Aviation Administration plans to step up Corporate boards hire and fire chief executive offi- connected to one another, often its oversight of Boeing, starting in July 2019. It remains cers and monitor their performance and develop suc- serving on one another’s boards. unclear what steps other government agencies besides cession plans in case the CEO falters, quits or dies. Most board members are paid. the FAA will take to discipline the aircraft manufacturer. Boards also work closely with the company’s leaders on At public companies, their an- Shirking responsibilities GUESTnual compensation typically amounts to around $260,000 for Perhaps the clearest case of the disasters that await

16 W. Main St., Suite 341 OPINION a part-time job. Boeing’s direc- when board members shirk their responsibilities is En- Rochester, NY 14614 tors earned between $315,000 ron, the energy company that collapsed in 2001. Enron’s (585) 232-6920 • Fax: (585) 546-3398 Email: [email protected] • www.rbjdaily.com and $371,000 in 2018. board voted twice to waive the corporation’s ethical code Because their obligations can occupy only a few to allow then-Chief Financial Officer Andrew S. Fastow hours at a stretch, the time commitment is hard to to conduct complex transactions that contributed to the Suzanne Fischer-Huettner, Group Publisher ...... (585-232-6947) measure. Some common estimates range from eight to company’s demise. Maria Kelly, Business Manager ...... (585-363-7270) 33 days of service a year. Even though Enron’s directors failed at their missions Tracy Bumba, Audience Development...... (585-363-7269) ‘No tools’ most suffered no serious consequences. The only Enron Customer Services inquiries...... (866-941-4130) board member who served time behind bars was also EDITORIAL Many of Boeing’s board members had extensive ex- one of its executives: CEO Jeffrey Skilling, who complet- Ben Jacobs, Editor ...... (585-232-6922) perience in aviation, related industries and govern- ed his prison sentence in 2019. Another, Enron founder Lisa Granite, Associate Editor ...... (585-653-4017) ment. Former Boeing board members who asked for Ken Lay, died of a heart attack in 2006 while awaiting Dick Moss, Special Products Editor...... (585-363-7269) anonymity have told The Washington Post that the what might have been a life sentence. Kelly Plessinger, Digital Content Manager...... (585-653-4023) board considered “safety was just a given” and that “the The only punishment for the rest of Enron’s board was Bill Alden, Copy Editor ...... (585-653-4016) board doesn’t have any tools to oversee” safety. being largely banished from corporate America. As of Andrew Green, Research Director ...... (585-653-4019) But in contrast to other corporations supplying prod- 2019, based on what I found by searching board data, Velvet Spicer, Staff Writer ...... (585-653-4021) ucts and services that depend on safety, Boeing’s cor- only one of Enron’s 16 directors still sits on a corporate Gino Fanelli, Staff Writer ...... (585-653-4022) porate governance guidelines do not even mention that board. Herbert S. Winokur Jr. is on the board of Nano Bennett Loudon, Staff Writer ...... (585-232-2035) word. As Boeing’s success truly depends on its safety Terra, a government and corporate contractor that engi- Diana Louise Carter, Staff writer ...... (585-363-7275) record, I believe its board should have been held more neers nanomaterials. Kevin Oklobzija, Staff writer ...... (585-653-4020) accountable for safety and actively appointed safety ex- I know of only one case where corporate board mem- Nicole Sheldon, Editorial Assistant...... (585-363-7031) perts to the board. bers have served time and it involved an Icelandic bank ADVERTISING Consequences in the wake of that country’s banking crisis. To me, it Lyanne Gallemore, Director of Sales...... (585-363-7272) seems clear that greater accountability is warranted in Jean Moorhouse, Account Manager ...... (585-363-7273) The Federal Reserve cracked down on Wells Fargo to the United States and everywhere else. Michelle Sanfilippo, Account Manager ...... (585-363-7274) punish it for a lack of oversight following the fake ac- Siri Terjesen is Dean’s Faculty Fellow in Entrepreneur- Jessica Sims, Events & Marketing Coordinator ...... (585-363-7271) counts scandal. The Fed demanded that the bank replace ship, American University Kogod School of Business. This Rachel Zachary, Public Notice & Advertising Coordinator ...... (585-653-4018) four board members, three of whom had been on board article is republished from theconversation.com under a ©2019 by Rochester Business Journal. All rights reserved. for more than 10 years. Creative Commons license. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or Tesla’s board expressed confidence in Musk after his mechanical, including photocopy, recording or any information storage or retrieval system, without permission in writing from the publisher. The ROCHESTER BUSINESS JOURNAL RBJ (ISSN 0896-3274) is published weekly for $99 a year print and digital access or $79 a year digital-only access by Rochester Business Journal, 16 W. Main St., Suite 341, “My first thought is Susan B. Anthony must be smiling down on Rochester, NY 14614. . Periodicals postage paid at Rochester, N.Y. Rochester right now!” POSTMASTER: Electronic ACS Service requested. Send address changes to: Subscription Services, PO Box 1051, Williamsport PA 17703-9940 —Anne M. Kress, president of , as three women

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ANESTHESIA pital. Particularly in the fields of urol- there,” Rutledge said. “Orthopedics, pable of doing this,” Rutledge said, in Continued from page 1 ogy and obstetrics, Niagara Frontier is general surgery, ear, nose and throat, upstate’s rural areas. filling a major gap for those hospitals urology, gastroenterology, which has Contributing to Niagara Frontier’s rural hospitals, the cost of keeping up that may be stifled from having full- become a fairly large portion of our workload is a growing shortage of an- employment for anesthesiologists and time after-hours staff due to the cost. business, and the obstetric population.” esthesiologists. Even for an extremely nurse anesthetists can become a costly “Would I love to be at Unity and be As Niagara Frontier begins to grow high-paying specialty, the number of burden. closer to home? Absolutely, 100 percent, in the Rochester market, Phil Ruffo, a anesthesiologists is dwindling, down to In , Niagara Fron- but there is a physician group cover- Rochester native, has signed on as the 31,060 nationwide in 2018 from 35,000 tier Anesthesia is filling that critical ing that,” Rutledge said. “A lot of these company’s newest partner. in 2011. In Rochester, there were just 80 gap. Niagara Frontier functions as a other hospitals that are out there that Most practice settings in New York registered nurse anesthetists in 2018. mobile nurse anesthetist unit, arriving have obstetrics, that require 24/7 cov- involve nurse anesthetists who work in Couple that with an aging population on call to assist in surgeries when need- erage, the profitability of those can be conjunction with an anesthesiologist with an increasing need of medical care ed. Based in West Seneca, Erie County, tremendously lower, or the hospital is who supervises them, Ruffo said. “It’s and, Ruffo said, services like Niagara Niagara Frontier is working to increase paying a much, much higher premium kind of unique the way we operate in Frontier can be critical. its presence in the Rochester market- to cover a facility like that after hours. New York … since we work indepen- “There’s this void and need for an- place, with five employees now based in We’ve found a niche market for that.” dently.” esthesia services in rural communi- the area. It’s a win-win scenario for surgeons Even in situations in which the physi- ties,” Ruffo said. “So that’s a niche we “We practice without a supervising as well. Andrea Zucchiatti, co-chief of cian or surgeon is acting as a supervi- fill in the way we practice, and as the anesthesiologist, so in those cases, the surgery at United Memorial, is happy sor, Niagara Frontier is still liable for demand for anesthesia services in rural surgeon signs off to be in the position with the team at Niagara Frontier. any anesthetic-related complications. communities increases, that’s where we of supervisor, even though they don’t “They’ve been easy to work with. For Rutledge, growth is not inhib- come in, and that’s where our growth necessarily practice or understand an- We give a call when we need them and ited by the size of the market. On the will come from. Slow and steady is what esthesia,” said co-owner and partner they’ve been there to assist,” Zucchiatti contrary, he only expects demand to we predict.” Chris Rutledge, who joined Niagara said. grow based on the company’s unique Rutledge echoed the sentiment. Frontier in 2008. Niagara Frontier assists in all va- service that offers a real cost benefit. “We’ve still seen our overall revenue Niagara Frontier is now working rieties of surgeries or in virtually any Rather, the challenge is finding the at each facility go up,” he said, but staff- with Rochester Regional Health affili- medical setting anesthesia is necessary. right workers. ing the hours has been difficult. ates United Memorial Medical Center “We’re doing all of the stuff start to “Our biggest problem is just getting [email protected]/ in Batavia and Medina Memorial Hos- finish; it’s just whatever happens to be staff that is willing to do this and ca- (585) 653-4022

BARGER of alternative energy. For instance, solar right, or using debt to finance the sys- Assessing your business’s current and Continued from page 32 energy systems placed in service before tem. future asset needs in the form of a Lease 2020 are generally eligible for a 30% ITC, Weighing the benefits vs. Buy Analysis will help determine businesses an affordable means to achieve and available tax credits will still phase whether a lease or loan is the best alter- greener, energy-efficient power genera- out slowly after 2020. Remember, equipment financing can native for your organization. tion. Businesses will want to review with be used as a strategic tool. It allows you James Barger is president of KeyBank’s After much debate, the tax reform leg- financial advisors their ability to absorb to not only acquire and employ assets Rochester Market. He may be reached by islation did not modify ITCs currently a large investment tax credit before immediately, but also to develop a plan phone at 585-238-4121 or email at available for solar, wind, and other forms buying clean energy equipment out- to achieve long-term goals. [email protected]

DIVERSITY PANEL background of women and people of Continued from page 9 color, LGBTQ community and so on? Millan: Across the nation, we now not because we’re not trying; it’s because have teams of volunteer leadership who we can’t find the people. So, one of the are passionate about diversity and inclu- ways we’ve gone out and gotten people sion on these organic-growth teams, if is through what we call MAP, a multi- you will, and we, as passionate volun- craft apprenticeship preparation pro- teers, intentionally seek out circles of gram. One of the things I’ve found is not people that we would want as our col- everybody’s dad let them work on their leagues. It seems so grassroots, but I look lawnmower. Not everybody’s dad has a back and think about a firm that started lawnmower. If you grew up in an apart- with one financial adviser and now hav- ment or in a complex, you didn’t have my ing over 17,000, I know organic growth childhood. But we have this multi-craft (in hiring) can work. And there’s a lot of apprenticeship program and that costs people that are passionate about diver- money. There’s a workforce develop- sity and talking to people that are differ- ment institute through New York State; ent from them and explaining to them, they fund a major portion of it. But then pay equality, not an issue when you’re a all the building trades kick in the extra financial adviser. You determine your money and let them use our apprentice- pay. How attractive is that for so many ship training facilities so they can go and people who may struggle in other orga- figure out exactly what they want to do. nizations to get that type of equality? I Jessica Millan, right, financial advisor and diversity & inclusion leader, Edward We don’t spend money just to attract should also say, it’s being measured, and Jones, discussed how Edward Jones has committed to changing how it interacts with customers to better serve anybody who wants to invest, regardless of demographic. electricians. We spend money to attract that’s a key to this whole piece. people into the construction industry and Carter: We have to develop our hir- then let them pick a career. Women don’t ing supervisors. Those folks that are in want to be construction workers. When charge of hiring people, we have to give you find one that wants to be a construc- them some development to help them tion worker, you do everything you can understand what our implicit biases, to help them. We just had two women what are their conscious biases and how graduate our apprenticeship (program). do they come into play when they’re hir- They’re not the first two. So it’s not that it ing and when they’re interviewing other can’t be done, but it’s a very difficult road. people. It’s one thing I believe as business owners Looking at our data, measuring the we need to address. things we’re doing, and not just on an Beckford: Given the challenges de- internal level. A lot of organizations mographically that we’ve been talk- look at the entire organization and say ing about in both the employee base, yeah, we’re diverse. And then when you customer base and needs, can you start to slice and dice that information touch on one or two things that you’re and you’re really diverse based on your doing to help improve your hiring, front-level employees or your entry-level your development and promotion so employees and it starts to look like a that folks are able to have that full ac- pyramid as you start to move up the lev- cess of a complement of jobs? How do els, it starts to thin out quite a bit. Photos by: Bennett Loudon you change your culture so that you [email protected]/585- have the levels of retention so you get Kesha Carter, left, chief diversity officer, Coordinated Care Services Inc., talked about 653-4021/@Velvet_Spicer how her position at her company didn’t exist before she was hired. the benefit from the diversity and the PAGE 40 ROCHESTER BUSINESS JOURNAL / RBJ.NET JUNE 28, 2019

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